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<!DOCTYPE html><html data-wf-domain="www.project.com" data-wf-page="661eec6ade41201e833f1313" data-wf-site="6618395e66be1a04c8c52f5a" lang="en"><head><meta charset="utf-8"/><title>Project - Our Story</title><meta content="We are a collective of 100% employee-owned agencies, driven by a relentless pursuit of excellence. Unsatisfied with the status quo, our ambition is to deliver what's needed now and next in our rapidly changing world." name="description"/><meta content="Project - Our Story" property="og:title"/><meta content="We are a collective of 100% employee-owned agencies, driven by a relentless pursuit of excellence. Unsatisfied with the status quo, our ambition is to deliver what's needed now and next in our rapidly changing world." property="og:description"/><meta content="Project - Our Story" property="twitter:title"/><meta content="We are a collective of 100% employee-owned agencies, driven by a relentless pursuit of excellence. 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} body.hide-scroll { overflow: hidden; } </style></head><body class="background-black"><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navbar w-nav"><div class="container-fluid w-container"><div class="nav-wrapper"><div class="nav-left-col"><a href="/" class="brand-logo w-nav-brand"><img src="https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/670d54dcabc467c06f510bd1_PROJECT%20LOGO%20-%20WHITE.png" loading="lazy" alt="" class="pw-logo"/></a></div><div class="nav-right-col"><nav role="navigation" class="nav-menu w-nav-menu"><div class="nav-menu-content-wrapper"><div class="nav-menu-content"><div data-hover="false" data-delay="0" data-w-id="bbc73f0d-76a1-484e-c2e7-070140e0cd41" class="nav-dropdown w-dropdown"><div class="nav-link-dropdown w-dropdown-toggle"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div>About</div></div><nav class="nav-dropdown-list w-dropdown-list"><a href="/story" aria-current="page" class="nav-link w-dropdown-link w--current">Story</a><a href="/leadership" class="nav-link w-dropdown-link">Leadership</a><a href="/dei" class="nav-link w-dropdown-link">DEI</a></nav></div><a href="/agency" class="nav-link w-nav-link">Agencies</a><div data-hover="false" data-delay="0" data-w-id="0d822a89-6331-dd7b-137c-b17a8f9bff40" class="nav-dropdown w-dropdown"><div class="nav-link-dropdown w-dropdown-toggle"><div class="nav-dropdown-icon w-icon-dropdown-toggle"></div><div>Collectives</div></div><nav class="nav-dropdown-list w-dropdown-list"><a href="/sports-gaming-and-entertainment-collective" class="nav-link w-dropdown-link">Project SGE</a></nav></div><a href="/news" class="nav-link w-nav-link">News</a><a href="/contact" class="nav-link w-nav-link">contact</a><a href="/agency" class="nav-link-mobile w-nav-link">Agencies</a><a href="/story" aria-current="page" class="nav-link-mobile w-nav-link w--current">Story</a><a href="/leadership" class="nav-link-mobile w-nav-link">Leadership</a><a href="/sports-gaming-and-entertainment-collective" class="nav-link-mobile w-nav-link">Project SGE</a><a href="/news" class="nav-link-mobile w-nav-link">News</a><a href="/dei" class="nav-link-mobile w-nav-link">DE&I</a><a href="https://project-new-site.webflow.io/contact#locations" class="nav-link-mobile w-nav-link">Locations</a><a href="/contact" class="nav-link-mobile w-nav-link">Contact</a></div><div class="nav-bottom-content"><div class="nav-bottom-content-link"><a href="/privacy" class="secondary-nav-link w-nav-link">Privacy Policy</a><a data-w-id="bbc73f0d-76a1-484e-c2e7-070140e0cd63" href="https://www.linkedin.com/company/project-worldwide/" target="_blank" class="secondary-nav-link w-nav-link">Linkedin</a><a data-w-id="bbc73f0d-76a1-484e-c2e7-070140e0cd61" href="https://www.instagram.com/projectworldwide/?hl=en" target="_blank" class="secondary-nav-link w-nav-link">Instagram</a><a data-w-id="bbc73f0d-76a1-484e-c2e7-070140e0cd65" href="https://twitter.com/ProjectWW" target="_blank" class="secondary-nav-link w-nav-link">X</a></div><div class="copy-right">© 2024</div></div></div></nav><a href="/contact" class="nav-button hide w-button">Contact</a><div id="menu-button" class="navbar-menu-button w-nav-button"><div class="navbar_icon"><div class="navbar_icon_bar top"></div><div class="navbar_icon_bar middle"></div><div class="navbar_icon_bar bottom"></div></div></div></div></div></div></div><section class="section-pww-info"><div class="w-layout-blockcontainer container-fluid w-container"><div class="pww-info_wrapper"><div class="pww-info_content"><div class="pww-info_block"><h2 class="h2-style text-color-black"><span class="text-color-grey">A HISTORY OF</span> COLLECTIVE IMPACT</h2><img src="https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/66ac597b414bbb282d720925_story-line.svg" loading="lazy" alt="" class="story-line-icon"/></div><p class="text-size-medium">Built on the 110-year foundation of Detroit’s own George P. Johnson, Project is a constantly evolving holding company of 16 diverse agencies: with a unified culture and a "hell yes" attitude cultivated to challenge conventions and deliver work with meaning. Our multi-agency platform harnesses collaboration to achieve exceptional results for our global clients.</p></div><div class="pww-info_images"><div class="pww-info_video-background"><div class="pww-info_video w-embed"><div style="width: 100%; height: 100%;" class="w-background-video w-background-video-atom"> <video playsinline loop muted autoplay="" loop="" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"> <source src="https://player.vimeo.com/progressive_redirect/playback/975823206/rendition/720p/file.mp4?loc=external&signature=3022f61288dd76c3c82b320e067a83d596b65124efd92af01d4ad18ebc956dee" data-wf-ignore="true"/> </video> </div></div></div></div></div></div></section><section class="section-stats"><div class="w-layout-blockcontainer container-1440 w-container"><div class="stats_wrapper"><div class="stats_top"><div class="stats_top-card-wrapper"><div class="stats_top-card"><div class="stat-headline is-stat">16</div><h2 class="h3-style text-color-cream all-caps">AGENCIES.</h2></div><div class="stats_top-card"><div class="stat-headline is-stat">45</div><h2 class="h3-style text-color-cream all-caps">Offices.</h2></div><div class="stats_top-card"><div class="stat-headline is-stat">2.3K</div><h2 class="h3-style text-color-cream all-caps">Allies.</h2></div></div><h2 class="h2-style text-color-grey all-caps is-center">INFINITE <span class="text-color-cream">CREATIVITY.</span></h2></div></div></div></section><section class="section-story-video"><div class="w-layout-blockcontainer container-1440 w-container"><div class="story-video_wrapper"><div id="video" class="story-video_video"><div style="padding-top:56.27659574468085%" class="story-video w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F1019574481%3Fapp_id%3D122963&dntp=1&display_name=Vimeo&url=https%3A%2F%2Fvimeo.com%2F1019574481&image=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F1937991559-5cfb3fa3129bc62c1a30dbef409ce2aa893e5dda8c2f7fac633486ba07186c0b-d_1280&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=vimeo" width="940" height="529" scrolling="no" allowfullscreen title="ELEVATE_HyperReel_1920x1080_241008"></iframe></div></div></div></div></section><section class="section-map"><div class="w-layout-blockcontainer container-1440 w-container"><div class="map_wrapper"><div class="map_content"><img src="https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/666c63a1afa8a2565fe6ffef_map-story.png" loading="lazy" sizes="(max-width: 479px) 90vw, (max-width: 767px) 94vw, (max-width: 991px) 90vw, (max-width: 1279px) 62vw, (max-width: 1439px) 66vw, 956.0070190429688px" srcset="https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/666c63a1afa8a2565fe6ffef_map-story-p-500.png 500w, https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/666c63a1afa8a2565fe6ffef_map-story-p-800.png 800w, https://cdn.prod.website-files.com/6618395e66be1a04c8c52f5a/666c63a1afa8a2565fe6ffef_map-story.png 956w" alt="" class="story-map-img"/><p class="stats-txt">Amsterdam — Auckland — Austin — Bangalore — Beijing — Berlin — Boston — Brussels — Chicago — Cologne — Dallas — Delhi — Denver — Detroit — Dubai — Fayetteville — Guangzhou — Hong Kong — Las Vegas — London — Los Angelas — Melbourne — Mumbai — Munich — Nagoya — Nashville — New York — Oslo — Paris — Perth — Riyadh — Rochester — San Francisco — São Paulo — Seoul — Shanghai — Saudi Arabia — Singapore — Stuttgart — Sydney — Tokyo — Toronto</p></div></div></div></section><section class="footer"><div class="w-layout-blockcontainer container-1440 w-container"><div class="footer-wrapper"><div class="footer-top"><div 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