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Media and digital culture | Shaping Europe’s digital future

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ecl-link--standalone ecl-link--no-visited ecl-breadcrumb__link" >Policies</a><svg class="ecl-icon ecl-icon--2xs ecl-icon--rotate-90 ecl-breadcrumb__icon" focusable="false" aria-hidden="true" role="presentation"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></li><li class="ecl-breadcrumb__segment ecl-breadcrumb__current-page" data-ecl-breadcrumb-item="static" aria-current="page"><span>Media and digital culture</span></li></ol></nav><div class="ecl-page-header__title-container"><h1 class="ecl-page-header__title"><span>Media and digital culture</span></h1></div></div></div> </div> <main class="ecl-u-pb-xl" id="main-content"> <div class="ecl-container"> <div class="ecl-row"> <div class="ecl-col-s-12"> <div> <div data-drupal-messages-fallback class="hidden"></div><div id="block-machinetranslationmessage" class="ecl-u-mb-l"> </div> <div id="block-cnt-theme-main-page-content" class="ecl-u-mb-l"> <article> <div> <div class="ecl-row"> <div class="ecl-col-12"> </div> </div> <div class="ecl-row"> <div class="content_main_wrapper ecl-col-s-12 ecl-col-l-8"> <div > <div class="ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> The Commission supports the digital transformation and competitiveness of the audiovisual and media sector in order to stimulate access to quality content and media pluralism. </p> </div> <div class="ecl"><p>The move to digital has brought with it new ways of experiencing the world around us. We can access news wherever we are from a wide choice of sources and platforms. A vast range of different movies, TV and radio shows produced in Europe are now available to an increasingly wide audience.</p> <p>However, this era has brought with it new challenges. Disinformation spreads faster online than it ever did in the offline world, with potentially damaging consequences while journalists and media outlets face various obstacles in several countries. Media service providers may find their content unfairly removed by very large online platforms or not easily accessible in user interfaces.&nbsp;</p> <p>Over the past few years, the EU has stepped up its work in this field to address many of these challenges with actions such as:&nbsp;</p> <ul> <li>The updated <a href="https://digital-strategy.ec.europa.eu/en/policies/avmsd">Audiovisual Media Services Directive</a> oversees EU-wide coordination of national legislation on all audiovisual media, ensuring that values such as diversity, inclusion, and fairness are preserved.</li> <li>The <a href="https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/new-push-european-democracy/protecting-democracy/european-media-freedom-act_en">European Media Freedom Act</a> is a set of rules to protect media pluralism and independence in the EU, and taking into account the digital transformation of the media space.</li> <li>The <a href="https://digital-strategy.ec.europa.eu/en/library/recommendation-protection-safety-and-empowerment-journalists">Recommendation on the protection, safety and empowerment of journalists</a> aims to ensure safer working conditions for all media professionals.&nbsp;</li> <li>The <a href="https://digital-strategy.ec.europa.eu/en/policies/media-and-audiovisual-action-plan">European Media and Audiovisual Action Plan</a> aims to boost European media and help maintain European cultural and technology autonomy in the Digital Decade.</li> <li>The <a href="https://digital-strategy.ec.europa.eu/en/policies/code-practice-disinformation">2022 Code of Practice on Disinformation</a> was set up as a tool to limit the spread of online disinformation and to quickly respond to crises.</li> <li>The <a href="https://edmo.eu/">European Digital Media Observatory</a> is the EU's largest interdisciplinary network, bringing together fact-checkers, media literacy experts, and academia to counter disinformation.</li> <li>The <a href="https://digital-strategy.ec.europa.eu/en/policies/monitoring-media-pluralism">Media Pluralism Monitor</a> is a scientific tool designed to identify potential risks to media pluralism.</li> <li>the <a href="https://digital-strategy.ec.europa.eu/en/policies/film-forum">European Film Forum</a> is a platform enabling exchange of best practices between policy makers and stakeholders in the audiovisual sector.</li> <li><a href="https://digital-strategy.ec.europa.eu/en/policies/europeana">Europeana</a> is Europe's digital cultural platform that focuses on local, sustainable, accessible, and innovative tourism to promote Europe's rich cultural and natural diversity.</li> </ul> <p>&nbsp;</p> <div class="ecl-u-type-m ecl-u-bg-grey-15 ecl-u-border-width-8 ecl-u-border-left ecl-u-border-color-grey"> <div class="ecl-u-pa-m"><a href="https://ec.europa.eu/newsroom/dae/user-subscriptions/2544/create">Subscribe to the latest news on this topic and more</a></div> </div> <p>&nbsp;</p> </div> </div> </div> <div class="ecl-col-s-12 ecl-col-l-4 sidebar"> <div> <div class="ecl-u-type-m"> <section> <!-- SM share webtool start --> <div class="ecl-u-pa-m ecl-u-border-all ecl-u-border-color-primary"> <script type="application/json">{"service":"share","version":"2.0","color":true}</script> </div> <!-- SM share webtool end --> </section> </div> </div> <div><div class="ecl-u-mt-l"> <div class="ecl-social-media-follow ecl-social-media-follow--horizontal"><p class="ecl-social-media-follow__description">Follow the latest progress and learn more about getting involved.</p><ul class="ecl-social-media-follow__list"><li class="ecl-social-media-follow__item"><a href="https://twitter.com/mediaeu?lang=en" class="ecl-link ecl-link--standalone ecl-link--icon ecl-link--icon-before ecl-social-media-follow__link" ><svg class="ecl-icon ecl-icon--l ecl-link__icon ecl-social-media-follow__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons-social-media/sprites/icons-social-media.svg#twitter-color"></use></svg><span class="ecl-link__label">Follow the Commission&#039;s work on media @MediaEU</span></a></li></ul></div> </div> </div> </div> </div> <div class="ecl-row"> <div class="ecl-col-12"> <h2>Latest News</h2> <div class="views-element-container"><div class="js-view-dom-id-b43ed2894e6839c7f58e4b6299e26f52d5c28c2fdb3ea9edce7c025171a56dd9"> <div class="views-view-grid horizontal cols-2 clearfix"> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">DIGIBYTE</span> | <time dateTime="22 November 2024">22 November 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/european-cinema-nights-returns-2024-edition" rel="bookmark"><span>European Cinema Nights Returns for 2024 edition</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>The 2024 edition of the European Cinema Nights returns 2 to 6 December, with the theme ‘Sharing stories we love’.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/iStock_GettyImages_1445871179__mesh_cube_XtDJt8UkGC4BW7IsGErqYAhgr0_178562.jpg?itok=Ibw-bttB);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESS RELEASE</span> | <time dateTime="22 October 2024">22 October 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/commission-makes-eu16-million-funding-available-support-journalism-and-media-literacy-across-europe" rel="bookmark"><span>Commission makes €16 million of funding available to support journalism and media literacy across Europe</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>The Commission has published three calls for proposals under the Creative Europe programme, aiming to support media freedom and pluralism, increase media resilience and help enhance media literacy.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/GettyImages_1209659465__Mihajlo_Maricic_iP3dGMLMtHWn48swRSM0Rh2t0Fk_175098.jpg?itok=w6Ssx8Pc);width:7.5rem"> </div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">DIGIBYTE</span> | <time dateTime="21 October 2024">21 October 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/european-digital-media-observatory-launches-media-literacy-guidelines" rel="bookmark"><span>The European Digital Media Observatory launches Media Literacy Guidelines</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>The European Digital Media Observatory (EDMO) has launched Guidelines for effective media literacy initiatives, which aim to increase the effectiveness of media literacy initiatives across Europe.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/EDMO_Guidelines_share_graphic_32_36ubwAHrZsmA0d302sGFNifilAM_175060.jpg?itok=tLMHJc3e);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESS RELEASE</span> | <time dateTime="24 September 2024">24 September 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/online-platforms-report-measures-protect-european-election-integrity-under-code-practice" rel="bookmark"><span>Online platforms report on measures to protect European election integrity under the Code of Practice on Disinformation</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>Major online platforms and signatories of the Code of Practice on Disinformation – including Google, Meta, Microsoft, and TikTok - have published their fourth set of reports detailing their actions to combat the spread of disinformation online, with a particular focus on the European elections held in June.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/iStock_GettyImages_1375325097__PerlaStudio_TFDsuIYlZWsB2nG9be9H09NaAM_171832.jpg?itok=s2yhe368);width:7.5rem"> </div> </article> </div> </div> </div> </div> </div> <div class="ecl-u-mt-xl ecl-u-d-flex ecl-u-justify-content-end"> <a href="/en/related-content?topic=159" class="ecl-link ecl-link--standalone ecl-link--icon ecl-link--icon-after ecl-link--primary" ><span class="ecl-link__label">Browse Media</span><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-90 ecl-link__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></a></div> <div class="ecl-row"></div> <h2>Related Content</h2> <div class="views-element-container"><div class="js-view-dom-id-de9848e26d948c45a9b4ed12d09533f285ef5543cc6628cbfd74b07e42389af5"> <header> <h3>Dig deeper</h3> </header> <div class="views-view-grid horizontal cols-2 clearfix"> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/virtual-worlds" rel="bookmark">Virtual Worlds fit for people</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>Virtual worlds, also referred to as metaverses, will provide opportunities as well as challenges. The Commission will ensure they reflect EU values and fundamental rights and foster innovation for businesses.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2024-07/POSTCARD_VW.png?itok=Obbhe7CQ);width:7.5rem"></div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/audiovisual-and-media-services" rel="bookmark">Audiovisual and Media Services</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>These days we can watch our favourite programmes not just on TV, but also online. These shows are subject to the rules of the single market.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2021-03/AVMSD_0.jpg?itok=bn_nPPHr);width:7.5rem"></div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/supporting-media-and-culture" rel="bookmark">Supporting media and digital culture</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>The Commission is promoting a coherent approach on media policies, covering legislation on media services and the preservation of European cultural heritage.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2021-03/creativity-and-media.png?itok=FD61wSEU);width:7.5rem"></div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/cultural-heritage" rel="bookmark">Digital cultural heritage</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>Cultural heritage is evolving rapidly thanks to digital technologies. The momentum is now to preserve our cultural heritage and bring it to this digital decade.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2021-03/chess_recoloringpeplophorosatacropoliusmuseum.jpg?itok=Y3Oj-vLL);width:7.5rem"></div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/copyright" rel="bookmark">Copyright</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>The European Commission is adapting EU copyright rules to new consumer behaviours in a Europe which values its cultural diversity.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2021-03/copyright.jpg?itok=e4VR3BdD);width:7.5rem"></div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/media-freedom" rel="bookmark">Media freedom and pluralism</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>The European Union upholds media freedom and pluralism as pillars of modern democracy and enablers of free and open debate.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain 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