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Reporting</span></a></li></ul> </div> <div class="clear"></div> </div> <div class="clear"></div> </div>  </div> <div class="clear"></div> <div id="swm-mobi-nav"> <span class="swm-mobi-nav-close"></span> <div class="clear"></div> </div> <div id="swm-mobi-nav-overlay-bg" class="swm-css-transition"></div> <div class="clear"></div> </div>  <div class="clear"></div> </div>  </div>  </div>  <div class="clear"></div> </div>  </header><div class="swm-header-placeholder" data-header-d="100" data-header-t="107" data-header-m="60" ></div> <div id="content" class="swm-main-container swm-site-content swm-css-transition" > <div class="swm-container swm-layout-full-width swm-post-sidebar-page" > <div class="swm-column swm-custom-two-third"> <div class="swm-posts-list"> <div id="swm-item-entries" class="swm-row"> <article class="post-entry swm-blog-post post-12429 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-email-marketing category-social-media tag-content-marketing tag-email-marketing tag-marketing-tips tag-social-media-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/marketing-doesnt-have-to-be-scary-5-easy-affordable-ideas-for-your-team/" title="Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team"><img fetchpriority="high" width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/10/Oct_BlogPost_FeaturedImage2-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 23, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mburns/">McKenzie Burns</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/marketing-doesnt-have-to-be-scary-5-easy-affordable-ideas-for-your-team/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>460 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="12429"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/marketing-doesnt-have-to-be-scary-5-easy-affordable-ideas-for-your-team/" >Marketing Doesn’t Have to Be Scary: 5 Easy, Affordable Ideas for Your Team</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> It’s October, which means spooky season is in full swing—haunted houses, ghost stories, and all things creepy. But there’s one thing that doesn’t need to give you the chills: your marketing strategy. I know that sometimes marketing can feel like navigating a haunted maze, especially when you’re working with a […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/marketing-doesnt-have-to-be-scary-5-easy-affordable-ideas-for-your-team/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11544 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-social-media tag-audience-marketing tag-b2b-marketing tag-content-marketing tag-digital-marketing tag-marketing-strategy tag-social-media-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/strategies-for-reaching-your-audience-in-the-last-few-months-of-2024/" title="Strategies for Reaching Your Audience in the Last Few Months of 2024"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Sept_BlogPost_FeaturedImage-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 24, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mburns/">McKenzie Burns</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/strategies-for-reaching-your-audience-in-the-last-few-months-of-2024/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>471 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11544"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/strategies-for-reaching-your-audience-in-the-last-few-months-of-2024/" >Strategies for Reaching Your Audience in the Last Few Months of 2024</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> It’s 2024, and the way we connect with our audiences keeps shifting—sometimes faster than we can keep up. If you’re anything like me, you’re constantly reevaluating your marketing strategies to stay relevant. With more options, platforms, and tools than ever, it can feel overwhelming to figure out where to start. […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/strategies-for-reaching-your-audience-in-the-last-few-months-of-2024/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11504 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-healthcare-marketing-resources category-marketing tag-branded-content-series tag-changemakers tag-content-marketing tag-marketing tag-senior-housing-news tag-yardi" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-yardi-builds-buzz-with-branded-content-series/" title="How Yardi Builds Buzz With Branded Content Series"><img width="770" height="404" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-300x157.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-768x403.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-600x315.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/08/Changemakers-2048x1076-1-280x147.png 280w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 15, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mlindner/">Matt Lindner</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-yardi-builds-buzz-with-branded-content-series/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>442 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11504"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-yardi-builds-buzz-with-branded-content-series/" >How Yardi Builds Buzz With Branded Content Series</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Finding the right partner is just as important in business as it is in life. When it came to telling their story, integrated senior living management software provider Yardi found its perfect match in Senior Housing News. 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These changes can be based upon upgrades to the algorithm, user preference, or just a change in strategy. 2024 is no different. There have been a […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-latest-linkedin-strategies-of-2024/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11405 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured tag-b2b tag-brand-building tag-content-marketing tag-customer-engagement tag-digital-marketing tag-social-media-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/building-trust-and-connection-humanizing-your-b2b-brand-with-digital-marketing/" title="Building Trust and Connection: Humanizing Your B2B Brand with Digital Marketing"><img width="698" height="400" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/humanizing-your-b2b-brand-with-digital-marketing.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/humanizing-your-b2b-brand-with-digital-marketing.png 698w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/humanizing-your-b2b-brand-with-digital-marketing-300x172.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/humanizing-your-b2b-brand-with-digital-marketing-600x344.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/humanizing-your-b2b-brand-with-digital-marketing-280x160.png 280w" sizes="(max-width: 698px) 100vw, 698px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 10, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkonvalin/">Meagan Konvalin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/building-trust-and-connection-humanizing-your-b2b-brand-with-digital-marketing/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>913 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11405"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/building-trust-and-connection-humanizing-your-b2b-brand-with-digital-marketing/" >Building Trust and Connection: Humanizing Your B2B Brand with Digital Marketing</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text">   Did you know that B2B decision-makers are 70% more likely to buy from a company they feel a connection with? When it comes to creating authentic connections and building brand voice, B2B companies have a unique challenge compared to B2C companies. Let’s face it, whitepapers and product features and […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/building-trust-and-connection-humanizing-your-b2b-brand-with-digital-marketing/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11385 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" title="The Advantages of Prioritizing Audience-Centric B2B Content"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/06/1-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 6, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>700 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11385"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" >The Advantages of Prioritizing Audience-Centric B2B Content</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In today’s competitive B2B landscape, prioritizing audience-centric content can give your business a significant edge. By understanding your target audience and tailoring your content to meet their specific needs and preferences, you can drive engagement, build trust, and ultimately boost your bottom line. Understanding the Importance of Audience-Centric B2B Content […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-advantages-of-prioritizing-audience-centric-b2b-content/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11274 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-online-marketing category-social-media category-sprout-social tag-blog tag-content-creation tag-content-marketing tag-digital-marketing tag-marketing tag-social-media tag-social-media-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/" title="4 Steps to Find the Perfect Social Media Management Tool"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/Untitled-design-2024-02-16T160231.194-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 16, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/fbarrett/">Frankie Barrett</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1011 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11274"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">2</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/" >4 Steps to Find the Perfect Social Media Management Tool</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Social media has the opportunity to connect with current and potential customers, expand an audience, increase ROI, and more. With the number of social media apps steadily increasing, organic posting has become an uphill battle for brands with multiple platforms. Many professionals use a social media management tool like Hootsuite, […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/4-steps-to-find-the-perfect-social-media-management-tool/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11266 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/" title="6 Social Media Trends B2B Marketers Need to Know for 2024"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="2024" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/2024-social-trends-blog-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 14, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1224 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11266"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/" >6 Social Media Trends B2B Marketers Need to Know for 2024</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Change is the only constant in the always-evolving world of social media. Last year brought forth countless trends, AI integration, and the rebranding of Twitter to X alongside the launch of Threads. As media consumption habits continue to shift, here are some top social media trends for B2B marketers to […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/6-social-media-trends-b2b-marketers-need-to-know-for-2024/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11261 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-influencer-marketing category-marketing category-social-media tag-b2b tag-influencer tag-influencer-marketing-2 tag-linkedin tag-tiktok" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/" title="The Impact of Influencer Marketing in the World of B2B"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/02/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 13, 2024</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/kpolansky/">Kayla Polansky</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>802 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11261"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/" >The Impact of Influencer Marketing in the World of B2B</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> For many years in the world of marketing, and with the rise of social media, influencers have been utilized to promote brands and products as a way to reach a new audience. We often see this strategy used in business-to-consumer (B2C) marketing, but how can companies in the business-to-business (B2B) […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-impact-of-influencer-marketing-in-the-world-of-b2b/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11025 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-custom-integration category-facebook-social-media category-featured category-instagram category-marketing category-mobile-apps category-social-media category-twitter-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/" title="Unraveling Threads: How B2B Digital Marketers Can Leverage Meta’s New Social Media Platform"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/08/Threads-Blogpost-Image-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 23, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/dfilipski/">Drew Filipski</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>2188 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11025"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/" >Unraveling Threads: How B2B Digital Marketers Can Leverage Meta’s New Social Media Platform</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Staying ahead of emerging platforms and trends is crucial to effectively grow and engage with your target audiences. In the world of B2B digital marketing, we manage multiple different social media platforms each day (Instagram, Twitter, Facebook, LinkedIn, etc.) to maximize our brand and clients’ potential. And now, another one […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/unraveling-threads-how-b2b-digital-marketers-can-leverage-metas-new-social-media-platform/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10972 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-marketing category-search-marketing category-seo-search-marketing category-web-metrics tag-ai tag-chatgbt tag-google tag-machine-learning tag-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" title="Why You Still Need to Value SEO, Despite ChatGPT On the Rise"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Why you need to value SEO, despite ChatGPT" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 30, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1373 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10972"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">3</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" >Why You Still Need to Value SEO, Despite ChatGPT On the Rise</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10955 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/social-media-community-management-101/" title="Social Media Community Management 101"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Community-Engagement-Blog-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 26, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/social-media-community-management-101/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1052 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10955"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/social-media-community-management-101/" >Social Media Community Management 101</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Social media marketing best practices are constantly evolving, and 90% of social media marketers agree that building an active online community is crucial to a successful social media strategy in 2023. Gone are the days when you could post a photo on Instagram and forget about it. In addition to […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/social-media-community-management-101/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10914 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/" title="Trends and Technologies Shaping the Future of B2B Marketing"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/Blogpost-Image-770-×-500-px-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 14, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/dfilipski/">Drew Filipski</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1143 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10914"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/" >Trends and Technologies Shaping the Future of B2B Marketing</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In today’s rapidly evolving digital landscape, B2B marketers are constantly seeking innovative ways to connect with their target audience. With emerging advanced technologies and increasing reliance on various social media platforms, it’s no surprise that fresh, exciting trends are shaping the future of how we approach B2B marketing. And although […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/trends-and-technologies-shaping-the-future-of-b2b-marketing/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11602 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/marketing-to-public-education/" title="Marketing to Public Education"><img width="769" height="513" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Education-Blog-May-23-HS-Blog.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Education-Blog-May-23-HS-Blog.jpg 769w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Education-Blog-May-23-HS-Blog-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Education-Blog-May-23-HS-Blog-600x400.jpg 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Education-Blog-May-23-HS-Blog-240x160.jpg 240w" sizes="(max-width: 769px) 100vw, 769px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>May 3, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/jason-buccheri/">Jason Buccheri</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/marketing-to-public-education/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>94 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11602"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/marketing-to-public-education/" >Marketing to Public Education</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> This article discusses the importance of marketing to public education, especially in the STEM fields. We also offer advice to help you start.<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/marketing-to-public-education/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10685 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-marketing category-search-marketing category-seo-search-marketing category-web-metrics" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" title="How to Optimize for User Behavior and User Experience"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="User Behavior and User Experience" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2-768x499.png 768w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 3, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1305 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10685"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">4</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" >How to Optimize for User Behavior and User Experience</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Optimizing for user behavior and user experience is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10672 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising-2 category-content-marketing category-design category-featured category-online-marketing category-social-media tag-advertising tag-b2b tag-content tag-content-creation tag-content-marketing tag-digital-marketing tag-facebook tag-growth tag-instagram tag-linkedin tag-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/make-yourself-noticeable-in-a-world-of-marketing-clutter/" title="Make Yourself Noticeable in a World of Marketing Clutter"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/44-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Marketing clutter papers busy" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 2, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/spipik/">Shannon Pipik</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/make-yourself-noticeable-in-a-world-of-marketing-clutter/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1144 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10672"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/make-yourself-noticeable-in-a-world-of-marketing-clutter/" >Make Yourself Noticeable in a World of Marketing Clutter</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> With marketing reaching new heights of appreciation in the business-to-business world, how are you going to stand out from others? B2B marketing is often clumped into the notion of straightforward and non-creative interaction between businesses. That the same plans, actions, and marketing apply to all in the B2B world. But […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/make-yourself-noticeable-in-a-world-of-marketing-clutter/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10669 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-instagram category-social-media category-youtube" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/" title="A Beginners Guide to Short-Form Video in 2023"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Short-Form-Video-850x580.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="White iPhone with the YouTube logo displayed." decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 1, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1589 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10669"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/" >A Beginners Guide to Short-Form Video in 2023</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> If you haven’t noticed by now, short-form video content is everywhere. Instagram has optimized its feed for Reels, YouTube shorts are quickly evolving, and TikTok is as popular as ever. 42% of social media marketers who don’t use short-form yet plan on trying it for the first time in 2023 […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/a-beginners-guide-to-short-form-video-in-2023/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10664 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/" title="Answering the What, Why and How of B2B Marketing"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px.jpg 850w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px-300x205.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/02/WWH-B2B-Blog-FB-850-×-580-px-768x524.jpg 768w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 27, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/fbarrett/">Frankie Barrett</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1120 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10664"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/" >Answering the What, Why and How of B2B Marketing</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In the pie chart of the marketing world, B2B is the thinnest slice. So let’s break down what B2B is, why B2B marketing is important, and how B2B marketing is different. What is B2B Marketing? B2B (business-to-business) marketing refers to any strategy or content that is aimed at another business, […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/answering-the-what-why-and-how-of-b2b-marketing/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-11603 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/sustaining-content-marketing-with-limited-resources/" title="Sustaining Content Marketing with Limited Resources"><img width="769" height="513" src="https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Constraints-Blog-Image.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Constraints-Blog-Image.jpg 769w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Constraints-Blog-Image-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Constraints-Blog-Image-600x400.jpg 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2024/09/Constraints-Blog-Image-240x160.jpg 240w" sizes="(max-width: 769px) 100vw, 769px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>February 6, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/adrian-nash/">Adrian Nash</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/sustaining-content-marketing-with-limited-resources/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>51 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="11603"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/sustaining-content-marketing-with-limited-resources/" >Sustaining Content Marketing with Limited Resources</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> In this article, we discuss sustaining content marketing programs in tough times and offer ideas to help overcome or at least cope with the constraints.<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/sustaining-content-marketing-with-limited-resources/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10539 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-marketing category-online-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/" title="Creating Your Masterpiece B2B Marketing Plan"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/10/scott-graham-5fNmWej4tAA-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 5, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/jallen/">Jackson Allen</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1252 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10539"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/" >Creating Your Masterpiece B2B Marketing Plan</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Picture this. A new product or initiative comes across your desk. Some people might see this and know exactly how to create a picture-perfect campaign that will bring in likes, followers, and, most importantly, leads. But others will get this new product and initiative and wonder where to start. Creating […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/creating-your-masterpiece-b2b-marketing-plan/" >Read More</a></div> </div> <div class="clear"></div> </div>  </div>  <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <div class="clear"></div> </div> <div class="clear"></div> <div class="swm-pagination-wrap"><div class="swm-pagination"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/content-marketing/page/2/">2</a> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/content-marketing/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/content-marketing/page/16/">16</a> <a class="next page-numbers" href="https://marketing.wtwhmedia.com/category/content-marketing/page/2/"><span class="swm_pg_next"></span> <i class="fas fa-angle-double-right"></i></a><div class="clear"></div></div></div> </div> <div class="clear"></div> <div class="clear"></div> </div> <aside class="swm-column sidebar swm-css-transition swm-sticky-sidebar" id="sidebar"> <div class="theiaStickySidebar"> <div class="clear"></div> </div> </aside> </div> <div class="clear"></div> </div>  <footer class="footer swm-css-transition" id="footer"> <div class="swm-container"> <div class="swm-large-footer col-3"> <div class="swm-f-widget"> <div id="media_image-2" class="widget widget_media_image"><div class="swm-footer-widget"><div class="swm-widget-content"><img width="288" height="100" src="https://marketing.wtwhmedia.com/wp-content/uploads/2016/09/wtwh-media-marketing-lab.png" class="image wp-image-7256 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" /><div class="clear"></div></div></div></div><div id="custom_html-8" class="widget_text widget widget_custom_html"><div class="widget_text swm-footer-widget"><div class="widget_text swm-widget-content"><div class="textwidget custom-html-widget">WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. 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