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class="swm-main-container swm-site-content swm-css-transition" > <div class="swm-container swm-layout-full-width swm-post-sidebar-page" > <div class="swm-column swm-custom-two-third"> <div class="swm-posts-list"> <div id="swm-item-entries" class="swm-row"> <article class="post-entry swm-blog-post post-10972 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-marketing category-search-marketing category-seo-search-marketing category-web-metrics tag-ai tag-chatgbt tag-google tag-machine-learning tag-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" title="Why You Still Need to Value SEO, Despite ChatGPT On the Rise"><img fetchpriority="high" width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Why you need to value SEO, despite ChatGPT" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-768x499.png 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-600x390.png 600w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/06/why_you_need_to_value_SEO_despite_ChatGBT-246x160.png 246w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 30, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1529 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10972"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">3</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" >Why You Still Need to Value SEO, Despite ChatGPT On the Rise</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> ChatGPT has been one of the top topics these past 8 months. Lately, this artificial intelligence (AI) language model has had peoples’ interest and focus on AI and machine learning (ML). Chatbots are able to process humanlike thinking, fetch answers quickly, and complete what could be considered unfinished work. Some […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/why-you-still-need-to-value-seo-despite-chatgpt-on-the-rise/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10685 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-marketing category-search-marketing category-seo-search-marketing category-web-metrics" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" title="How to Optimize for User Behavior and User Experience"><img width="770" height="500" src="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="User Behavior and User Experience" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2.png 770w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2-300x195.png 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2023/03/Optimize_for_User_Behavior-2-768x499.png 768w" sizes="(max-width: 770px) 100vw, 770px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 3, 2023</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1445 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10685"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">4</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" >How to Optimize for User Behavior and User Experience</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Optimizing for user behavior and user experience is towards the top of the list of one of the most important aspects/processes to consider when writing your article and viewing in analytics. User behavior consists of retention rates, usage and actions according to Amplitude; (such as purchases/checkouts, form signups, or other […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-optimize-for-user-behavior-and-user-experience/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10192 post type-post status-publish format-standard has-post-thumbnail hentry category-blogging-2 category-content-marketing category-featured category-search-marketing category-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/14-top-seo-tips-for-content-writers-in-2022/" title="14 Top SEO Tips For Content Writers in 2022"><img width="612" height="344" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/04/SEO-2022.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="SEO Tips" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2022/04/SEO-2022.jpg 612w, https://marketing.wtwhmedia.com/wp-content/uploads/2022/04/SEO-2022-300x169.jpg 300w" sizes="(max-width: 612px) 100vw, 612px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>April 26, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/mkulkin/">Matt Kulkin</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/14-top-seo-tips-for-content-writers-in-2022/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>3705 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10192"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/14-top-seo-tips-for-content-writers-in-2022/" >14 Top SEO Tips For Content Writers in 2022</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The following is a complete SEO guide for Content Writers in 2022 Search Engine Optimization is constantly changing and evolving, and sometimes it can be difficult to know how to properly structure and optimize your article or story, to make search engines and your readers happy. There have been quite […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/14-top-seo-tips-for-content-writers-in-2022/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-10182 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-google-analytics category-marketing category-online-marketing category-search-marketing category-social-media" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/" title="The B2B Digital Marketer Creation Process"><img width="850" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2022/04/nick-morrison-FHnnjk1Yj7Y-unsplash-850x580.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>April 1, 2022</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/spipik/">Shannon Pipik</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1483 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="10182"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/" >The B2B Digital Marketer Creation Process</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> As a digital marketer – How do you go through the process of creation? After two years of working from home, I’ve taken the time to develop my version of the digital marketer creation process. Although every marketer has a different process, there are key steps to include in a […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/the-b2b-digital-marketer-creation-process/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9676 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/what-are-google-algorithm-updates/" title="What are Google Algorithm Updates?"><img width="718" height="451" src="https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-17-at-9.30.48-AM.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Google on smart phone" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-17-at-9.30.48-AM.png 718w, https://marketing.wtwhmedia.com/wp-content/uploads/2021/09/Screen-Shot-2021-09-17-at-9.30.48-AM-300x188.png 300w" sizes="(max-width: 718px) 100vw, 718px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>September 17, 2021</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/what-are-google-algorithm-updates/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1434 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9676"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/what-are-google-algorithm-updates/" >What are Google Algorithm Updates?</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> To deliver the best results possible to someone searching for something, Google makes adjustments to its algorithm to help improve the quality and relevance of the search results. Every year there are hundreds of updates, minor and major, focusing on everything from the quality of content and understanding the context […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/what-are-google-algorithm-updates/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9029 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-search-marketing category-seo-search-marketing category-social-media tag-ai-marketing tag-marketing-trends" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/" title="3 Marketing Trends You Can No Longer Ignore"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash.jpg 6000w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/rodion-kutsaev-0VGG7cqTwCo-unsplash-1024x683.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 22, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>875 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9029"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/" >3 Marketing Trends You Can No Longer Ignore</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able to do so. Below are three digital marketing trends that marketers can use to their advantage. 1. Artificial Intelligence Forward-thinking B2B marketers are already using […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/3-marketing-trends-you-can-no-longer-ignore/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-9012 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-google-analytics category-web-metrics category-web-tech tag-conversions tag-google-analytics tag-website" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-improve-your-website-for-conversions/" title="How to Improve Your Website for Conversions"><img width="850" height="563" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/pexels-photo-590020.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/pexels-photo-590020.jpg 1880w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/pexels-photo-590020-300x199.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/pexels-photo-590020-768x509.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/pexels-photo-590020-1024x678.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 15, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-improve-your-website-for-conversions/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1035 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="9012"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-improve-your-website-for-conversions/" >How to Improve Your Website for Conversions</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Taking a structured approach towards conversions, can ultimately increase sales. That sounds ideal for any business, right? A conversion occurs when a user completes an action on your website. For example, signing up for your newsletter or latest whitepaper. By completing a conversion, the user is typically filling out a […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-improve-your-website-for-conversions/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8975 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-online-marketing category-search-marketing category-seo-search-marketing category-uncategorized" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/top-5-on-page-seo-elements-to-get-your-site-ranking/" title="Top 5 On-Page SEO Elements to Get Your Site Ranking"><img width="850" height="566" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/diggity-marketing-s8HyIEe7lF0-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="seo tips 2019" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/diggity-marketing-s8HyIEe7lF0-unsplash.jpg 6880w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/diggity-marketing-s8HyIEe7lF0-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/diggity-marketing-s8HyIEe7lF0-unsplash-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/08/diggity-marketing-s8HyIEe7lF0-unsplash-1024x682.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 1, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/top-5-on-page-seo-elements-to-get-your-site-ranking/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1089 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8975"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/top-5-on-page-seo-elements-to-get-your-site-ranking/" >Top 5 On-Page SEO Elements to Get Your Site Ranking</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/top-5-on-page-seo-elements-to-get-your-site-ranking/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8908 post type-post status-publish format-standard has-post-thumbnail hentry category-search-marketing category-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/what-is-a-keyword-gap-analysis/" title="What is a Keyword Gap Analysis?"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/googe-search-laptop.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/googe-search-laptop.jpg 5184w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/googe-search-laptop-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/googe-search-laptop-768x512.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/06/googe-search-laptop-1024x683.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>June 14, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/what-is-a-keyword-gap-analysis/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>4261 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8908"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/what-is-a-keyword-gap-analysis/" >What is a Keyword Gap Analysis?</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> When it comes to SEO, it’s more of a marathon than a sprint. No matter the pace, there is still competition to rank number one on search engines. A keyword gap analysis allows you to compare your keyword rankings to another domain’s rankings. This will help you discover opportunities you […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/what-is-a-keyword-gap-analysis/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8846 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-search-marketing category-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-write-meta-descriptions-for-seo/" title="How to Write Meta Descriptions for SEO"><img width="850" height="563" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/04/lukas-blazek-320606-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/04/lukas-blazek-320606-unsplash.jpg 6144w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/04/lukas-blazek-320606-unsplash-300x199.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/04/lukas-blazek-320606-unsplash-768x509.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/04/lukas-blazek-320606-unsplash-1024x678.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>April 16, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-write-meta-descriptions-for-seo/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1167 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8846"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-write-meta-descriptions-for-seo/" >How to Write Meta Descriptions for SEO</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> A meta description or meta description tag is an HTML attribute that summarizes the content of your web page. Search engines, like Google, display the meta description in the search results page for visibility and higher click-through rates. A meta description should be 160 characters long and persuade the reader […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-write-meta-descriptions-for-seo/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8776 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-search-marketing category-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/how-to-improve-website-traffic-using-these-5-seo-tools/" title="How To Improve Website Traffic Using These 5 SEO Tools"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/02/rawpixel-579231-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="Photo by rawpixel on Unsplash" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/02/rawpixel-579231-unsplash.jpg 2500w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/02/rawpixel-579231-unsplash-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/02/rawpixel-579231-unsplash-768x513.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/02/rawpixel-579231-unsplash-1024x684.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 5, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/how-to-improve-website-traffic-using-these-5-seo-tools/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1220 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8776"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/how-to-improve-website-traffic-using-these-5-seo-tools/" >How To Improve Website Traffic Using These 5 SEO Tools</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> If your website experiences a decrease in organic traffic, you might ask yourself: “Did Google change its algorithm again? Or, is this just normal variance?” We know there are defined factors that Google uses to evaluate a website and determine which websites to show for specific search queries. The SEO landscape […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/how-to-improve-website-traffic-using-these-5-seo-tools/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8793 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-ppc category-search-marketing category-seo-search-marketing tag-google tag-keywords tag-ppc tag-search-marketing tag-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/keyword-basics-branded-vs-non-branded/" title="Keyword Basics: Branded vs. Non-Branded"><img width="850" height="565" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/03/bar-local-cong-ireland-38286.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/03/bar-local-cong-ireland-38286.jpg 1880w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/03/bar-local-cong-ireland-38286-300x199.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/03/bar-local-cong-ireland-38286-768x510.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/03/bar-local-cong-ireland-38286-1024x680.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>March 4, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/keyword-basics-branded-vs-non-branded/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1208 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8793"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/keyword-basics-branded-vs-non-branded/" >Keyword Basics: Branded vs. Non-Branded</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Search queries are the voices of your customers. Choosing the right keywords for your campaign or optimization efforts is critical. The keywords you select will have a direct impact on how well you target your audiences and grow your business. Branded vs. non-branded keywords What is the difference? Branded keywords […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/keyword-basics-branded-vs-non-branded/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8704 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing category-featured category-online-marketing category-search-marketing category-seo-search-marketing tag-multimedia-search tag-visual-search tag-voice-search" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/" title="Visual & Voice Search: What Every Marketer Needs to Know"><img width="850" height="567" src="https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717.jpg 6016w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717-300x200.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717-768x513.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2019/01/blur-close-up-connection-218717-1024x684.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>January 14, 2019</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1879 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8704"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">1</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/" >Visual & Voice Search: What Every Marketer Needs to Know</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Alternative search methods are becoming increasingly popular and are expected to take off in 2019 among other digital marketing trends, including chatbots, artificial intelligence, and vertical video. Visual and voice search are already rather common. Think Siri, Alexa, and Google Lens. With these technologies already being used by various search […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/visual-voice-search-what-every-marketer-needs-to-know/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8646 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-online-marketing category-seo-search-marketing category-web-metrics tag-bounce-rate tag-moz tag-seo-search-marketing" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/" title="3 Ways to Lower Your Website’s Bounce Rate"><img width="662" height="580" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash.jpg 3811w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash-300x263.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash-768x672.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/11/rawpixel-790897-unsplash-1024x897.jpg 1024w" sizes="(max-width: 662px) 100vw, 662px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>November 20, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/egillespie/">Emily Gillespie</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1096 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8646"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/" >3 Ways to Lower Your Website’s Bounce Rate</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> Bounce Rate is a metric that indicates the percentage of users who land on one of your web pages and then leave without visiting another page. In other words, a bounce is a single-page session on your website. A high bounce rate could indicate that users aren’t interested in your […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/3-ways-to-lower-your-websites-bounce-rate/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8568 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-online-marketing category-search-marketing category-web-tech" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/9-key-insights-from-gartners-marketing-technology-survey-to-help-you-prepare-for-2019-2/" title="9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019"><img width="850" height="569" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/hello-i-m-nik-281498-unsplash.jpg" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/hello-i-m-nik-281498-unsplash.jpg 3782w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/hello-i-m-nik-281498-unsplash-300x201.jpg 300w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/hello-i-m-nik-281498-unsplash-768x514.jpg 768w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/10/hello-i-m-nik-281498-unsplash-1024x686.jpg 1024w" sizes="(max-width: 850px) 100vw, 850px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>October 10, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/vgoulding/">Virginia Goulding</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/9-key-insights-from-gartners-marketing-technology-survey-to-help-you-prepare-for-2019-2/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>981 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8568"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/9-key-insights-from-gartners-marketing-technology-survey-to-help-you-prepare-for-2019-2/" >9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/9-key-insights-from-gartners-marketing-technology-survey-to-help-you-prepare-for-2019-2/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8467 post type-post status-publish format-standard has-post-thumbnail hentry category-search-marketing category-seo-search-marketing tag-entities tag-entity-first-indexing tag-google tag-mobile-first-indexing tag-mobile-search tag-mozcon tag-seo-search-marketing tag-voice-search" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/mozcon-2018-mobile-first-indexing-or-a-whole-new-google/" title="MozCon 2018: Mobile-First Indexing or a Whole New Google"><img width="431" height="431" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Img4.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Img4.png 431w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Img4-150x150.png 150w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Img4-300x300.png 300w" sizes="(max-width: 431px) 100vw, 431px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 15, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/mozcon-2018-mobile-first-indexing-or-a-whole-new-google/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>905 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8467"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/mozcon-2018-mobile-first-indexing-or-a-whole-new-google/" >MozCon 2018: Mobile-First Indexing or a Whole New Google</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/mozcon-2018-mobile-first-indexing-or-a-whole-new-google/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8434 post type-post status-publish format-standard has-post-thumbnail hentry category-search-marketing category-seo-search-marketing tag-crawling tag-inexing tag-javascript tag-michael-king tag-ranking tag-seo-search-marketing tag-tokenization" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/mozcon-2018-you-dont-know-seo/" title="MozCon 2018: You Don’t Know SEO"><img width="220" height="220" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Michael-King-220x220.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Michael-King-220x220.png 220w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Michael-King-220x220-150x150.png 150w" sizes="(max-width: 220px) 100vw, 220px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 6, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/mozcon-2018-you-dont-know-seo/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1011 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8434"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/mozcon-2018-you-dont-know-seo/" >MozCon 2018: You Don’t Know SEO</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/mozcon-2018-you-dont-know-seo/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8429 post type-post status-publish format-standard has-post-thumbnail hentry category-search-marketing category-seo-search-marketing category-site-updates tag-mozcon tag-seo-search-marketing tag-site-speed" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/mozcon-2018-what-all-marketers-can-do-about-site-speed/" title="MozCon 2018: What All Marketers Can Do About Site Speed"><img width="267" height="270" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/08/Screen-Shot-2018-07-26-at-3.48.06-PM.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>August 3, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/mozcon-2018-what-all-marketers-can-do-about-site-speed/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1987 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8429"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/mozcon-2018-what-all-marketers-can-do-about-site-speed/" >MozCon 2018: What All Marketers Can Do About Site Speed</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Emily Grossman, a mobile product marketer and app strategist at Skyscanner, spoke on site speed and its importance to search engine optimization. For every second added to a site’s loading speed, 10% of the […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/mozcon-2018-what-all-marketers-can-do-about-site-speed/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8404 post type-post status-publish format-standard has-post-thumbnail hentry category-search-marketing category-seo-search-marketing tag-machine-learning" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/mozcon-2018-machine-learning-for-seo/" title="MozCon 2018: Machine Learning for SEO"><img width="364" height="371" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/07/Britney-Muller.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/07/Britney-Muller.png 364w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/07/Britney-Muller-294x300.png 294w" sizes="(max-width: 364px) 100vw, 364px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>July 27, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/prggroup/">WTWH Editor</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/mozcon-2018-machine-learning-for-seo/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>1924 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8404"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/mozcon-2018-machine-learning-for-seo/" >MozCon 2018: Machine Learning for SEO</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. On the last day of MozCon 2018, Britney Muller, senior SEO scientist at Moz presented one of the most interesting and endearing talks of the conference. Muller’s discussion helped define machine learning, and how […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/mozcon-2018-machine-learning-for-seo/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <article class="post-entry swm-blog-post post-8406 post type-post status-publish format-standard has-post-thumbnail hentry category-search-marketing category-seo-search-marketing tag-mozcon" > <div class="swm-column-gap"> <div> <div class="swm-post-content "> <div class="swm-post-image"> <div class="swm-post-format"> <figure> <a href="https://marketing.wtwhmedia.com/mozcon-2018-tools-change-people-dont-empathy-driven-online-marketing/" title="MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing"><img width="269" height="271" src="https://marketing.wtwhmedia.com/wp-content/uploads/2018/07/Screen-Shot-2018-07-25-at-10.18.16-AM.png" class="attachment-swm_image_size_post size-swm_image_size_post wp-post-image" alt="" decoding="async" srcset="https://marketing.wtwhmedia.com/wp-content/uploads/2018/07/Screen-Shot-2018-07-25-at-10.18.16-AM.png 269w, https://marketing.wtwhmedia.com/wp-content/uploads/2018/07/Screen-Shot-2018-07-25-at-10.18.16-AM-150x150.png 150w" sizes="(max-width: 269px) 100vw, 269px" /></a> </figure> <div class="clear"></div> </div> </div> <div class="swm-post-content-block"> <div class="swm-post-title-section"> <div class="swm-post-meta"> <ul> <li class="swm-post-date"> <span class="swm-postmeta-text"><i class="far fa-clock-o"></i>July 26, 2018</span> <span class="swm-post-date-line"></span> <div class="clear"></div> </li> <li> <span class="swm-postmeta-text"><i class="far fa-user"></i><a href="https://marketing.wtwhmedia.com/author/tmeade/">Taylor Meade</a></span> </li> <li> <span class="swm-postmeta-text swm-post-comment"><i class="far fa-comments"></i><a href="https://marketing.wtwhmedia.com/mozcon-2018-tools-change-people-dont-empathy-driven-online-marketing/#respond">0 Comments</a></span> </li> <li> <span class="swm-postmeta-text swm-post-view"><i class="far fa-eye"></i>916 Views</span> </li> <li class="swm-post-like"> <span class="gyan-love " data-id="8406"><i class="fas fa-heart fas-regular"></i><i class="fas fa-heart"></i><span class="gyan-like-number">0</span></span> Likes </li> </ul> <div class="clear"></div> </div> <div class="swm-post-title-content"> <div class="swm-post-title"><h2><a href="https://marketing.wtwhmedia.com/mozcon-2018-tools-change-people-dont-empathy-driven-online-marketing/" >MozCon 2018: Tools Change, People Don’t – Empathy-Driven Online Marketing</a></h2> <div class="swm-post-list-excerpt"> <div class="swm-post-summary"> <div class="swm-post-summary-text"> The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. Ashley Greene, CEO & Founder of Instratify, spoke on at MozCon 2018 about how empathy drives top performance with online marketing efforts. She said there has been a fundamental […]<div class="clear"></div> </div> </div> <div class="clear"></div> </div> </div> <div class="swm-post-button"><a class="swm-button" href="https://marketing.wtwhmedia.com/mozcon-2018-tools-change-people-dont-empathy-driven-online-marketing/" >Read More</a></div> </div> <div class="clear"></div> </div> <!-- .swm-post-content-block --> </div> <!-- .swm-post-content --> <div class="clear"></div> </div> </div> <div class="clear"></div> </article> <div class="clear"></div> </div> <div class="clear"></div> <div class="swm-pagination-wrap"><div class="swm-pagination"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/search-marketing/page/2/">2</a> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/search-marketing/page/3/">3</a> <a class="page-numbers" href="https://marketing.wtwhmedia.com/category/search-marketing/page/4/">4</a> <a class="next page-numbers" href="https://marketing.wtwhmedia.com/category/search-marketing/page/2/"><span class="swm_pg_next"></span> <i class="fas fa-angle-double-right"></i></a><div class="clear"></div></div></div> </div> <div class="clear"></div> <div class="clear"></div> </div> <aside class="swm-column sidebar swm-css-transition swm-sticky-sidebar" id="sidebar"> <div class="theiaStickySidebar"> <div class="clear"></div> </div> </aside> </div> <div class="clear"></div> </div> <!-- .swm-main-container --> <footer class="footer swm-css-transition" id="footer"> <div class="swm-container"> <div class="swm-large-footer col-3"> <div class="swm-f-widget"> <div id="media_image-2" class="widget widget_media_image"><div class="swm-footer-widget"><div class="swm-widget-content"><img width="288" height="100" src="https://marketing.wtwhmedia.com/wp-content/uploads/2016/09/wtwh-media-marketing-lab.png" class="image wp-image-7256 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" /><div class="clear"></div></div></div></div><div id="custom_html-8" class="widget_text widget widget_custom_html"><div class="widget_text swm-footer-widget"><div class="widget_text swm-widget-content"><div class="textwidget custom-html-widget">WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. 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