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class="mboxDefault"> <div class="branding-content" style="background: url(https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/fr/images/sections/home/002251.brand-billboard.discover.fr.jpg);"> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/press/855" style="height: 30px; left: 280px; position: absolute; top: 260px; width: 175px;" title="Download Now">Download Now</a> </div> </div> <script type="text/javascript"> mboxCreate("newhome_brand","billboard_type=five","language=fr_FR"); </script> </div> <div class="brandbox-tabs ui-tabs ui-widget"> <div class="jump-left">Précédent</div> <ul class="ui-tabs-nav ui-helper-reset ui-helper-clearfix"> <li class="ui-state-default"><a href="#brandbox-1">1</a></li> <li class="ui-state-default"><a href="#brandbox-2">2</a></li> <li class="ui-state-default"><a href="#brandbox-3">3</a></li> <li class="ui-state-default"><a href="#brandbox-4">4</a></li> <li class="ui-state-default"><a href="#brandbox-5">5</a></li> </ul> <div class="jump-right">Prochain </div> </div> <div style="opacity: 0.53;" class="brandbox-tab-backdrop"></div>  <div id="home-offer"> <div class="mboxDefault"> <div class="offer-content" style="background: url(https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/fr/images/sections/home/001543.billboard_offer.369x335.fr.jpg) no-repeat;"> <a class="offer-action" href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/653" title="Download Now">Download Now</a> </div> </div> <script type="text/javascript"> mboxCreate("newhome_offer_fr"); </script> </div>  </div> <div id="lower-section"> <div class="lower-box" id="lower-left"> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/online_marketing_suite" id="product-tabs-header" title="Optimize Your Online Business with The Omniture Online Marketing Suite. Learn More.">Optimieren Sie Ihr Online-Business mit der Adobe Online Marketing Suite, powered by Omniture. En savoir plus.</a>  <div class="ui-tabs ui-widget" id="product-tabs"> <ul class="primary-tabs ui-tabs-nav ui-helper-reset ui-helper-clearfix"> <li class="ui-state-default"><a href="#pfam-1"><span>Acquisition de visiteurs</span></a></li> <li class="ui-state-default"><a href="#pfam-2"><span>Conversion</span></a></li> <li class="ui-state-default"><a href="#pfam-3"><span>Analyse de web</span></a></li> <li class="ui-state-default"><a href="#pfam-4"><span>Analyse multi-canal</span></a></li> </ul> <div class="main-viewer"> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-1"> <h1><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/search_marketing">Acquisition de visiteurs</a></h1> <ul class="secondary-tabs ui-tabs-nav ui-helper-reset ui-helper-clearfix"> <li id="aquisition-searchcenter"><a href="#pfam-1-1"><span><h3>SearchCenter</h3> Référencement payant simplifié</span></a></li> </ul> <div id="pfam-1-1" class="secondary-viewer ui-tabs-panel"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.searchcenterplus.png" alt="SearchCenter"/> <p>Adobe® SearchCenter+ simplifie les défis inhérents au référencement payant en proposant une interface intuitive de gestion des campagnes de recherche.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/search_marketing/searchcenter">En savoir plus</a></h2>  </div> </div> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-2"> <h1><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/conversion">Conversion</a></h1> <ul class="secondary-tabs"> <li id="conversion-testandtarget"><a href="#pfam-2-1"><span><h3>Test&Target;</h3> Pertinence accrue du contenu</span></a></li> <li id="conversion-merchandising"><a href="#pfam-2-2"><span><h3>Merchandising*</h3> Merchandising orienté client</span></a></li> <li id="conversion-recommendations"><a href="#pfam-2-3"><span><h3>Recommendations*</h3> Promotion des choix appropriés</span></a></li> <li id="conversion-sitesearch"><a href="#pfam-2-4"><span><h3>SiteSearch*</h3> Recherche guidée pour résultats ciblés</span></a></li> <li id="conversion-survey"><a href="#pfam-2-5"><span><h3>Survey*</h3> Évaluation de l'opinion du public</span></a></li> </ul> <div id="pfam-2-1" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.testandtarget.png" alt="Test&Target"/> <p>Adobe® Test&Target;™ donne aux marketeurs le pouvoir d'exécuter simultanément plusieurs tests A/B et à variables multiples, de mesurer l'efficacité et d'augmenter la pertinence du contenu en ligne par le biais de la segmentation, du ciblage et de la personnalisation automatisée, et ce de manière rapide et continue.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/conversion/testandtarget">En savoir plus</a></h2>  </div> <div id="pfam-2-2" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.merchandising.png" alt="Merchandising"/> <p>Adobe® Merchandising permet aux spécialistes du merchandising de gérer plusieurs marques et produits en ligne, de relier les acheteurs aux produits qu'ils recherchent et de prendre des mesures qui reflètent des critères commerciaux d'actualité.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/conversion/merchandising">En savoir plus</a></h2>  </div> <div id="pfam-2-3" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.recommendations.png" alt="Recommendations"/> <p>Adobe® Recommendations permet aux spécialistes du merchandising et aux marketeurs en ligne de créer et de modifier facilement les recommandations de produits ou contenus permettant d'augmenter les taux de conversion.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/conversion/recommendations">En savoir plus</a></h2>  </div> <div id="pfam-2-4" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.sitesearch.png" alt="SiteSearch"/> <p>Adobe® SiteSearch™ permet d'offrir aux visiteurs des résultats de recherche mieux ciblés, de gérer la pertinence et le classement et de s'adapter aux comportements des visiteurs pour optimiser automatiquement les résultats en fonction de critères comme la conversion, la popularité et autres.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/sitesearch_and_content/site_search">En savoir plus</a></h2>  </div> <div id="pfam-2-5" class="secondary-viewer ui-tabs-panel ui-tabs-hide"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.survey.png" alt="Survey"/> <p>Adobe® Survey permet aux entreprises d'évaluer efficacement les opinions, les attitudes ainsi que la motivation du public en temps réel et de réagir immédiatement en conséquence.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/conversion/survey">En savoir plus</a></h2>  </div> </div> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-3"> <h1><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/web_analytics">Analyse de web</a></h1> <ul class="secondary-tabs"> <li id="online-analytics-discover"><a href="#pfam-3-1"><span><h3>Discover</h3> Segmentation et analyse avancées</span></a></li> <li id="online-analytics-genesis"><a href="#pfam-3-2"><span><h3>Genesis</h3> Intégration d'applications marketing</span></a></li> <li id="online-analytics-sitecatalyst"><a href="#pfam-3-3"><span><h3>SiteCatalyst</h3> Analyse Web exploitable</span></a></li> </ul> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-3-1"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.discover.png" alt="Discover"/> <p>Adobe® Discover™ permet aux marketeurs d'analyser et de segmenter tout volume de données de transaction clients et Web en temps réel, et ainsi d'optimiser leurs programmes en ligne tout en accroissant leur rentabilité.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/web_analytics/discover">En savoir plus</a></h2>  </div> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-3-2"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.genesis.png" alt="Genesis"/> <p>Adobe® Genesis™ automatise l'intégration entre Omniture et ses applications partenaires. Genesis comprend plus de 200 partenaires répartis en 30 catégories, dont : bannières publicitaires, e-mail, médias sociaux, supports rich media/video, gestion de contenu, CRM/SFA, évaluations et recherche.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/marketing_integration/genesis">En savoir plus</a></h2>  </div> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-3-3"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.sitecatalyst.png" alt="SiteCatalyst"/> <p>Adobe® SiteCatalyst® est <script type="text/javascript" src="https://web.archive.org/web/20120429013355js_/http://www.staging.omniture.com/isol/assets/js/tiny_mce/themes/advanced/langs/en.js"></script>le produit incontournable du secteur. Il fournit aux marketeurs une plate-forme centralisée où mesurer, analyser et optimiser les données intégrées de toutes les initiatives en ligne sur plusieurs canaux marketing.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/fr/products/web_analytics/sitecatalyst">En savoir plus</a></h2>  </div> </div> <div class="ui-tabs-panel ui-tabs-hide ui-tabs ui-widget" id="pfam-4"> <h1><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/multichannel_analytics">Analyse multi-canal</a></h1> <ul class="secondary-tabs"> <li id="channel-analytics-dop"><a href="#pfam-4-1"><span><h3>Insight</h3> Décisions commerciales rapides</span></a></li> <li id="channel-analytics-dopretail"><a href="#pfam-4-2"><span><h3>Insight for Retail</h3> Décisions de vente rapides</span></a></li> </ul> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-4-1"><img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.insight.png" alt="Insight"/> <p>Adobe® Insight aide les entreprise à analyser de très grands volumes de données et à utiliser ces informations pour prendre des décisions commerciales stratégiques en toute connaissance de cause.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/data_discovery/discover_onpremise">En savoir plus</a></h2>  </div> <div class="secondary-viewer ui-tabs-panel ui-tabs-hide" id="pfam-4-2"> <img class="product-tab-logo" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.homepage.tab-viewer.logo.insightforretail.png" alt="Insight for Retail"/> <p>L'outil multi-canal Adobe® Insight for Retail permet d'analyser les données des points de vente et des bornes et de les comparer aux interactions avec les clients en ligne.</p> <h2><a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/en/products/channel_analytics/retail_analytics">En savoir plus</a></h2>  </div> </div> </div> </div>  </div> <div class="lower-box" id="lower-right">  <div class="persona-box ui-tabs ui-widget"> <ul class="ui-tabs-nav ui-helper-reset ui-helper-clearfix"> <li class="ui-state-default"><a class="tab-marketingexec" href="#persona-1" title="Marketing Executive"></a></li> <li class="ui-state-default"><a class="tab-onlinemarketer" href="#persona-2" title="Online Marketer"></a></li> <li class="ui-state-default"><a class="tab-analyst" href="#persona-3" title="Analyst"></a></li> </ul> <div class="ui-tabs-panel" id="persona-1">  <ul> <li><img alt="" class="persona-thumbnail" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/001699.persona_analystguide_forrester.gif"/> <h2>Définition de la Suite de Marketing en ligne</h2> <p>Livre blanc 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href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/653" title="Download Now">Télécharger</a> </li> </ul>  </div> <div class="ui-tabs-panel ui-tabs-hide" id="persona-2">  <ul> <li><img alt="" class="persona-thumbnail" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.persona_bestpracticeguide.45x58.png"/> <h2>30 strategiés SEO</h2> <p>Guide gratuit</p> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/447" title="Download Now">Télécharger</a> </li> <li><img alt="" class="persona-thumbnail" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.persona_bestpracticeguide.45x58.png"/> <h2>Comment augmenter de façon exponentielle les taux de conversion des mots-clés</h2> <p>Guide gratuit</p> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/297" title="Download Now">Télécharger</a> </li> <li><img alt="" class="persona-thumbnail" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.persona_bestpracticeguide.45x58.png"/> <h2>Blogs, contenus générés par l'utilisateur et réseaux sociaux</h2> <p>Création et évaluation de médias sociaux de qualité</p> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/653" title="Download Now">Télécharger</a> </li> </ul>  </div> <div class="ui-tabs-panel ui-tabs-hide" id="persona-3">  <ul> <li><img alt="" class="persona-thumbnail" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.persona_markezine.45x58.png"/> <h2>Le nouveau process de conversion en 7 étapes</h2> <p>Meilleures pratiques pour la conversion</p> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/299" title="Download Now">Télécharger</a> </li> <li><img alt="" class="persona-thumbnail" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/transformation/002251.persona_bestpracticeguide.45x58.png"/> <h2>E-Marketeur : Devenez un stratège en action</h2> <p>5 clés pour devenir un stratege de l'analyse</p> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/317" title="Download Now">Télécharger</a> </li> <li><img alt="" class="persona-thumbnail" src="https://web.archive.org/web/20120429013355im_/http://assets.omniture.com/en/images/sections/home/001699.persona_analystguide_forrester.gif"/> <h2>Définition de la Suite de Marketing en ligne</h2> <p>Livre blanc gratuit</p> <a href="https://web.archive.org/web/20120429013355/http://www.omniture.com/offer/31" title="Download Now">Télécharger</a> </li> </ul>  </div> </div> </div>  </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> 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