Définition de la Suite de Marketing en ligne | Suresh Vital

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Apprenez ce que dit Forrester Research sur ce que prépare l'avenir pour les spécialistes du marketing en ligne. La Suite de Marketing en ligne de demain :</p> <ul> <li>offrira une vision unique du client</li> <li>permettra la collaboration entre applications partenaires</li> <li>simplifiera le marketing interactif</li> </ul> <h3>L'auteur</h3> <p>Suresh Vital, analyste senior chez Forrester, concentre ses recherches sur le rôle changeant du marketing dans un domaine de fragmentation des médias, de prédominance croissante de médias utiles et interactifs et de comportement client protéiforme.</p> <div class="clear"></div> </div> <img src="https://web.archive.org/web/20120419134518im_/http://assets.omniture.com/en/images/email/1.12.07_partner_alert_footer.jpg" border="0"/> </div> <div class="mboxDefault"></div> <script language="javascript"> mboxDefine("mboxDefault", 'productPage'); mboxUpdate('productPage', "productId=31", "categoryId=Guide,FR:Guide,FR:Guide:SUITE,Guide:1,FR:Guide:1,FR:Guide:SUITE:1", "productName=Définition de la Suite de Marketing en ligne", "productPageURL=http://www.omniture.com/offer/31", "message=Définition de la Suite de Marketing en ligne", "productThumbnailURL=Guide", "inventory=100000", "price=0.00", "productSort=0", "product.author_photo=/assets/global/images/sections/resources/mug_suresh.gif", "product.author_name=Suresh Vital", "product.author_title=Senior Analyst", "product.partner_company=Forrester"); </script> <div class="mboxDefault"></div> <script language="javascript"> mboxCreate('offerlanding_footer','isol_id=31'); </script> <script language="javascript"> if (s.c_r('email_sfid') != ''){ document.write('<scr' + 'ipt type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120419134518/http://assets.omniture.com/global/scripts/tracking/elqNow/elqFormPrePop.js"></scr' + 'ipt>'); document.write('<scr' + 'ipt type="text/javascript" language="JavaScript" src="https://web.archive.org/web/20120419134518/http://scripts.omniture.com/global/scripts/tracking/elqNow/elqCPers.js"></scr' + 'ipt>'); } </script>  <script src="https://web.archive.org/web/20120419134518js_/http://ib.adnxs.com/px?id=23071&seg=188362&t=1" type="text/javascript"></script>      <div class="mboxDefault"></div>  <script language="javascript" type="text/javascript">  </script> <noscript>  <img src="https://web.archive.org/web/20120419134518im_/http://omniturecom.112.2o7.net/b/ss/omniturecom/5/H.20.3--WAP" height="5" width="5" border="0"/>  </noscript>   <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20120419134518js_/http://scripts.omniture.com/javascript-footer.js"></script>  <script type="text/javascript"> var domainy = location.protocol == "https:" ? 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Définition de la Suite de Marketing en ligne | Suresh Vital | Forrester