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NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-embedding" href="/product/embeds"><span>Embedding</span><span class="NavbarMenu__list-item__description">Publish your videos wherever you want.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-ad-free-player" href="/product/player"><span>Ad-free player</span><span class="NavbarMenu__list-item__description">Fast playback without any distractions.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-galleries" href="/product/channels"><span>Channels</span><span class="NavbarMenu__list-item__description">Give your video series a home.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-localization" href="/product/localize"><span>Localization</span><span class="NavbarMenu__list-item__description">Dub & translate your videos in 30+ languages.</span></a></li></ul></nav><nav class="jsx-786293058 RenoNavbarSecondary__minor__list"><p class="jsx-786293058"><span class="jsx-786293058 RenoNavbarMenu__item--main__icon"><svg aria-hidden="true" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path clip-rule="evenodd" d="m5.64571 1.19092c-.44678-.324663-1.07216-.225666-1.39682.22112-.32466.44678-.22567 1.07215.22111 1.39682 1.28625.93467 2.48092 2.19849 3.54704 3.39817-1.62947-.00332-2.92814.02027-3.46778.08086-1.98082.22241-2.2359 1.3046-2.45624 2.97122-.22035 1.66659.01731 8.61489.2821 10.20679s1.03019 2.2578 3.23903 2.2185c1.36389-.0243 5.14395.102 8.22435.2049 1.9081.0637 3.5484.1185 4.1789.123l.0126.0001c1.6426.0116 2.973.0211 3.5839-1.2509.6125-1.2752.3643-9.5706.2662-11.15071-.0982-1.58008-.6322-2.71681-1.8871-2.99303-.4032-.08875-1.9372-.17748-3.8995-.24967.9793-1.0846 2.1361-2.34437 3.5284-3.63478.405-.37542.4291-1.00813.0536-1.41319-.3754-.405062-1.0081-.429086-1.4132-.05366-1.61 1.49224-2.9274 2.95491-3.9684 4.11064-.1937.21508-.3778.41955-.5525.61158-.0947.10407-.1859.20373-.2738.29896-.9155-.02314-1.8546-.0422-2.7663-.056-.1596-.18054-.3281-.37314-.5061-.57663l-.1089-.12441c-1.18229-1.35084-2.71275-3.08411-4.44059-4.33968zm9.86039 12.42148c-1.0777 1.4126-4.8912 3.6285-6.16234 4.3486-.19344.1108-.41451-.0277-.41451-.2493 0-1.468 0-5.9827.05527-7.4507 0-.1939.22107-.3324.4145-.2216l6.02418 3.1576c.1382.0831.1934.2769.0829.4154z" fill="currentColor" fill-rule="evenodd"></path></svg> </span>Video marketing</p><ul class="jsx-786293058 RenoNavbarSecondary__dropdown__list"><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-webinar-hosting" href="/product/live-streaming"><span>Webinar hosting</span><span class="NavbarMenu__list-item__description">Whip up seamless live events in no time.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-lead-generation" href="/product/lead-generation"><span>Lead generation</span><span class="NavbarMenu__list-item__description">Amp up ROI with lead gen forms.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-seo" href="/product/video-seo"><span>SEO</span><span class="NavbarMenu__list-item__description">Get more eyeballs on your videos.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-engagement" href="/product/interactive-video"><span>Engagement</span><span class="NavbarMenu__list-item__description">Encourage interaction with your content.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-platform" href="/product/platform"><span>Wistia API</span><span class="NavbarMenu__list-item__description">Build custom video experiences for your site.</span></a></li></ul></nav><nav class="jsx-786293058 RenoNavbarSecondary__minor__list"><p class="jsx-786293058"><span class="jsx-786293058 RenoNavbarMenu__item--main__icon"><svg aria-hidden="true" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m15.7829 19.9195c1.7831-.0396 2.688-.079 3.4524-.079 2.4101 0 2.4643-.5698 2.6291-2.2998.0161-.1681.0331-.3472.0535-.5377.1341-1.2162.0766-8.54397.0191-10.16543-.0064-.2209-.008-.42798-.0095-.62158-.0121-1.52821-.0174-2.21601-2.3473-2.21601-1.7437 0-4.6496.06881-7.1831.115-1.2804.02334-2.2443.04093-2.46946.04093-.67064.03118-.99638 1.029-1.0347 1.96448-.02098.51212-.02473 2.03357-.02069 3.53602-2.0997-1.99934-5.23506-4.27551-5.94338-4.62817-.23692-.17101-.5951.06006-.65895.36744-.51522 2.4804-.24785 10.79872.42166 14.00882.10701.5131.5848.5653.89181.352 1.82324-1.2674 3.87556-3.4426 5.27447-5.2548-.03781 1.4028-.06521 3.1549.15005 4.1851.21076 1.1226 1.20719 1.3097 2.05019 1.3097.4981.0169 2.6193-.0302 4.7248-.077z" fill="currentColor"></path></svg> </span>Video creation</p><ul class="jsx-786293058 RenoNavbarSecondary__dropdown__list"><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-recording" href="/product/video-recording"><span>Recording</span><span class="NavbarMenu__list-item__description">Capture yourself, your screen, or both.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-editing" href="/product/video-editing"><span>Editing</span><span class="NavbarMenu__list-item__description">Trim and polish videos in a snap.</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-collaboration" href="/product/collaboration"><span>Collaboration</span><span class="NavbarMenu__list-item__description">Your team’s feedback, all in one place.</span></a></li></ul></nav><nav class="jsx-786293058 RenoNavbarSecondary__minor__list"><p class="jsx-786293058"><span class="jsx-786293058 RenoNavbarMenu__item--main__icon"><svg aria-hidden="true" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m16.5566 10.0643c-.0138-1.76364-.0349-4.48222.0778-6.10188.0712-1.21794.7119-1.9487 2.3848-1.9487 1.4949-.09744 1.8509.34102 2.0644.77948 1.1747 2.63075.9255 14.9563.8187 16.9537-.0103.1819-.0095.3498-.0088.5049.0044.9247.0067 1.3953-2.3404 1.6874-2.3136.2923-2.5627-.4872-2.634-1.9487-.0711-1.1692-.3203-7.0153-.3558-8.7692 0-.2944-.0032-.6926-.0067-1.157zm-14.48339-1.50187c-.14486 1.45517-.03621 4.88197 0 5.86777.03621 1.2674.32593 5.3514.39835 6.1963.07243 1.0797.18107 1.5491 2.57119 1.3144 2.38974-.2414 2.38569-.931 2.38125-1.6846-.00073-.1258-.00149-.2533.00887-.3809.10864-1.4552-.21728-8.872-.39835-9.9986-.06291-.39135-.10395-.76005-.13985-1.08248-.06745-.60575-.11671-1.04819-.25851-1.17073-.28971-.28165-.76049-.70413-2.49876-.61025-1.77448.14083-1.95554.70413-2.06419 1.54909zm12.34129 3.27277c.1806.8473.2413 2.5838.2777 3.6225.0093.2658.0171.4859.0247.6338.0379.9189-.0378 3.9177-.0755 4.5464-.0379.7739-.1513 1.3059-2.6088 1.3543-2.49154.0828-2.51834-.5076-2.54541-1.104-.00455-.1004-.00912-.201-.02546-.2986-.18904-1.0157-.37808-7.8354.18903-8.9479.18904-.3385.64274-.7255 2.45744-.8706s2.155.4837 2.3063 1.0641z" fill="currentColor"></path></svg></span>Video analytics</p><ul class="jsx-786293058 RenoNavbarSecondary__dropdown__list"><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-analytics" href="/product/analytics"><span>Analytics</span><span class="NavbarMenu__list-item__description">All things video performance.</span></a></li></ul><p class="jsx-786293058"><span class="jsx-786293058 RenoNavbarMenu__item--main__icon"><svg aria-hidden="true" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="m17.556 2c-.5523 0-1 .44771-1 1v2.43713h-2.4371c-.5523 0-1 .44772-1 1 0 .55229.4477 1 1 1h2.4371v2.43706c0 .55231.4477 1.00001 1 1.00001s1-.4477 1-1.00001v-2.43706h2.4371c.5523 0 1-.44771 1-1 0-.55228-.4477-1-1-1h-2.4371v-2.43713c0-.55229-.4477-1-1-1zm-11.16851 1.26404c1.23017-.04521 2.91132-.02893 3.79511.2616.5235.17684.5544.48675.507 3.38818l-.001.05678c-.0467 2.85493-.0594 3.6326-.2431 4.0706-.2107.5239-.87939.6353-1.65859.742-.70121.096-5.08453.1317-5.9701-.1168-.54681-.1498-.67672-.7304-.73486-3.74861-.06216-3.43916.04971-3.98138.6889-4.17828.6165-.18385 2.06436-.40204 3.61664-.47547zm.12642 18.83116c-1.22709.0981-2.90743.1543-3.80287-.098-.53064-.1541-.57486-.4625-.65224-3.3633l-.00151-.0567c-.07615-2.8543-.0969-3.6317.06784-4.0772.18793-.5325.85123-.6727 1.62507-.8128.69645-.1261 5.07421-.3503 5.96961-.1401.55279.1261.70749.7007.89549 3.7136.21 3.4333.1212 4.1716-.5089 4.3958-.54029.1923-1.46289.2656-2.56636.3533h-.00003-.00022c-.32776.026-.67148.0534-1.02588.0854zm5.85269-7.7969c-.2522.8955-.3521 2.4643-.254 3.6914.1402 1.5478.3059 2.9399.5161 3.5479.2242.6301 1.1312.7485 4.5645.5384 3.0129-.1879 3.5875-.3426 3.7136-.8953.2102-.8955-.014-5.2733-.1401-5.9698-.1402-.7737-.2803-1.4371-.8128-1.625-.4455-.1647-1.2229-.144-4.0773-.0678l-.0567.0015c-2.9008.0774-3.2991.2481-3.4533.7787z" fill="currentColor"></path></svg></span>Video integrations</p><ul class="jsx-786293058 RenoNavbarSecondary__dropdown__list"><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-marketing-automation" href="/product/marketing-automation"><span>Marketing automation</span><span class="NavbarMenu__list-item__description">Use video with HubSpot, Marketo, or Pardot</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-all-integrations" href="/integrations"><span>All integrations</span><span class="NavbarMenu__list-item__description">See Wistia’s full integrations library.</span></a></li></ul></nav></div><a data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="product-features-overview" class="jsx-786293058 RenoNavbarSecondary__Features__Link" href="/product">Features Overview</a></div></div></li><li class="NavbarMenu__list-item"><a role="button" style="color:#37373c" tabindex="0" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-menu" class="jsx-2683532354 NavbarMenu__item NavbarMenu__item--main" href="/learn"><span class="jsx-2683532354 NavbarMenu__item__text">Learning Center</span><span class="jsx-2683532354 NavbarMenu__item__caret"><svg class="Icon IconCaret" fill="none" fill-rule="evenodd" stroke="currentColor" stroke-linecap="round" stroke-width="1" viewBox="0 0 8 5"><path d="M7 1L3.994 4 2.597 2.6 1 1"></path></svg></span></a><div class="jsx-2683532354 NavbarSecondary"><div class="jsx-2683532354 NavbarSecondary__inner"><div class="jsx-2683532354 NavbarSecondary__desc"><div class="jsx-2683532354 NavbarSecondary__desc__headline"><p class="NavbarSecondary__desc__title">Learning Center</p></div><p class="jsx-2683532354 NavbarSecondary__desc__byline">Go from a camera-shy beginner to a video marketing pro.</p><div class="jsx-2683532354 NavbarSecondary__cta"><a class="AnchorButton AnchorButton--tiny AnchorButton--light-on-dark jsx-3679814327" style="color:white;background-color:#00A667" href="/learn#subscribe" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-subscribe-now"><div class="AnchorButton__ghost-hook__context jsx-3679814327"><div class="AnchorButton__ghost-hook jsx-3679814327"></div></div><div class="AnchorButton__interior jsx-3679814327" style="background-color:#00C185">Subscribe now</div></a></div></div><ul class="jsx-2683532354 NavbarSecondary__major"><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--secondary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-blog" href="/learn">Blog</a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item 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data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-events" href="/events">Webinars</a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--secondary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-watch" href="/watch">Tutorial Videos</a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--secondary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-asset-library" href="/resources/free-downloads">Asset Library</a></li></ul><div class="jsx-2683532354 NavbarSecondary__minor"><div class="jsx-2683532354 NavbarSecondary__minor__list"><p class="jsx-2683532354">Blog Categories</p><ul class="jsx-2683532354"><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-marketing" href="/learn/marketing"><span>Marketing</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-production" href="/learn/production"><span>Production</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-product-updates" href="/learn/product-updates"><span>Product Updates</span></a></li><li class="NavbarMenu__list-item"><a class="NavbarMenu__item NavbarMenu__item--tertiary" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="learning-center-wistia-culture" href="/learn/culture"><span>Wistia Culture</span></a></li></ul></div><nav class="jsx-2683532354 RenoNavbarSecondary__minor__list"></nav></div><ul class="jsx-2683532354 NavbarSecondary__featured"><li class="jsx-2683532354"><div class="jsx-3015228393 ConcertTicket"><div class="jsx-3015228393 ConcertTicket__inner"><div class="jsx-3015228393 ConcertTicket__image"></div><div class="jsx-3015228393 ConcertTicket__content"><p class="jsx-3015228393 ConcertTicket__title"><a data-track-as-category="sov2025" data-track-as-action="click" data-track-as-property="sov-learning-center-menu" data-track-as-label="sov-learning-center-menu" class="jsx-3015228393 ConcertTicket__link" href="/learn/marketing/video-marketing-statistics">2025 State of Video Report</a></p><p class="jsx-3015228393 ConcertTicket__description">Level up your video strategy with insights from millions of videos, 2.7 million hours of content, and 1,300+ professionals.</p></div></div></div></li></ul></div></div></li><li class="NavbarMenu__list-item"><a class="jsx-1181053150 NavbarMenu__item NavbarMenu__item--main" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="pricing-nav" href="/pricing">Pricing</a></li><li class="NavbarMenu__list-item"><a class="jsx-63185858 NavbarMenu__item NavbarMenu__item--main" data-track-as-category="link" data-track-as-action="click" data-track-as-property="main-nav-legacy" data-track-as-label="watch-a-demo-nav" href="/demo">Watch Demo</a></li></ul></div><div class="jsx-2686639107 NavbarCtas NavbarCtas--desktop"><a class="AnchorButton AnchorButton--tiny AnchorButton--light-on-dark AnchorButton--multiple-children NavbarCtas__button NavbarCtas--sales jsx-2839868478" style="color:#37373c" data-testid="sales-cta" data-track-as-category="link" data-track-as-action="click" data-track-as-property="navbar-cta-legacy" 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Start looking at your ROI to see opportunities to make bigger moves. </p><div class="jsx-4237609028 BlogSearchResult__body"><div class="jsx-4237609028 BlogSearchResult__posts--container"><ul data-test="blog-results" class="jsx-4237609028 BlogSearchResult__posts"><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/webinar-marketing-metrics"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/w1zXVwNPWUZzognEPWHV3/caf9e98ef50cf89bc7978930a9f7b9a1/0824_Blog_WebinarMetrics-min.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/w1zXVwNPWUZzognEPWHV3/caf9e98ef50cf89bc7978930a9f7b9a1/0824_Blog_WebinarMetrics-min.png?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/w1zXVwNPWUZzognEPWHV3/caf9e98ef50cf89bc7978930a9f7b9a1/0824_Blog_WebinarMetrics-min.png?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/w1zXVwNPWUZzognEPWHV3/caf9e98ef50cf89bc7978930a9f7b9a1/0824_Blog_WebinarMetrics-min.png?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/w1zXVwNPWUZzognEPWHV3/caf9e98ef50cf89bc7978930a9f7b9a1/0824_Blog_WebinarMetrics-min.png?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/w1zXVwNPWUZzognEPWHV3/caf9e98ef50cf89bc7978930a9f7b9a1/0824_Blog_WebinarMetrics-min.png?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">The Top 13 Webinar Analytics For Measuring Success</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Discover the best metrics for measuring the success of your webinars and optimizing future events.</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Lisa Marinelli" src="https://images.ctfassets.net/j7pfe8y48ry3/2y6lRllK0SVSOXY1u5Iysi/e82f7f277c5ac6d9be67d8d53f3ad14b/Lisa250px.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Lisa Marinelli<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/using-video-ctas"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/3fIK9AAtIgi5NRAfb0Nbuj/a92e9af90747d61de60cfd8d9ce8c169/How_to_Add_A_Video_CTA_To_Increase_Conversion.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3fIK9AAtIgi5NRAfb0Nbuj/a92e9af90747d61de60cfd8d9ce8c169/How_to_Add_A_Video_CTA_To_Increase_Conversion.png?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/3fIK9AAtIgi5NRAfb0Nbuj/a92e9af90747d61de60cfd8d9ce8c169/How_to_Add_A_Video_CTA_To_Increase_Conversion.png?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/3fIK9AAtIgi5NRAfb0Nbuj/a92e9af90747d61de60cfd8d9ce8c169/How_to_Add_A_Video_CTA_To_Increase_Conversion.png?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/3fIK9AAtIgi5NRAfb0Nbuj/a92e9af90747d61de60cfd8d9ce8c169/How_to_Add_A_Video_CTA_To_Increase_Conversion.png?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/3fIK9AAtIgi5NRAfb0Nbuj/a92e9af90747d61de60cfd8d9ce8c169/How_to_Add_A_Video_CTA_To_Increase_Conversion.png?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">How to Add A Video CTA To Increase Conversion</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Learn how to add a Call to Action to videos and how to optimize for conversion rates.</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Austin Canary" src="https://images.ctfassets.net/j7pfe8y48ry3/AE5kHRdyIDH2bHJEqLRac/24b2669d43922a03ebb6e9842e1eb1b9/Austin_Canary_-_Wistia_Profile.png?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Austin Canary<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/generating-leads-with-video"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/6f75rtUktJi43Z5I4oHtZl/5854c43266d4fb225dded66436f61dbe/Generate_Leads_with_Video_and_Email_Capture_Forms.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/6f75rtUktJi43Z5I4oHtZl/5854c43266d4fb225dded66436f61dbe/Generate_Leads_with_Video_and_Email_Capture_Forms.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/6f75rtUktJi43Z5I4oHtZl/5854c43266d4fb225dded66436f61dbe/Generate_Leads_with_Video_and_Email_Capture_Forms.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/6f75rtUktJi43Z5I4oHtZl/5854c43266d4fb225dded66436f61dbe/Generate_Leads_with_Video_and_Email_Capture_Forms.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/6f75rtUktJi43Z5I4oHtZl/5854c43266d4fb225dded66436f61dbe/Generate_Leads_with_Video_and_Email_Capture_Forms.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/6f75rtUktJi43Z5I4oHtZl/5854c43266d4fb225dded66436f61dbe/Generate_Leads_with_Video_and_Email_Capture_Forms.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title"><svg class="Icon PlayIcon" viewBox="0 0 16 16"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1" transform="translate(1.000000, 1.000000)"><circle cx="7" cy="7" r="7" stroke="currentColor" stroke-width="2"></circle><path d=" M5.7640687,4.07542053 L10.2713393,6.87873335 C10.505828,7.02457446 10.5776912,7.33289274 10.43185,7.56738151 C10.386211,7.64076166 10.3223328,7.7010607 10.2464457,7.74239738 L5.73917513,10.1975669 C5.49667542,10.3296597 5.19300821,10.2401572 5.06091543,9.99765747 C5.02094318,9.92427526 5,9.84204507 5,9.75848234 L5,4.5 C5,4.22385763 5.22385763,4 5.5,4 C5.59333704,4 5.68481071,4.02612575 5.7640687, 4.07542053 Z " fill="currentColor"></path></g></svg>How to Generate Leads on Videos with Email Capture Forms</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Learn how to add a lead capture form on your videos, where to place it, when to make it gated, ...</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Lisa Marinelli" src="https://images.ctfassets.net/j7pfe8y48ry3/2y6lRllK0SVSOXY1u5Iysi/e82f7f277c5ac6d9be67d8d53f3ad14b/Lisa250px.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Lisa Marinelli<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/super-bowl-commercials-low-budget-video-ads"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/3ALYOE6dYTuPLM2qmAPVTg/60c8d6b4b338470313669c7fa85a96c8/Low-Budget-Ads-Super-Bowl-Commercials.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3ALYOE6dYTuPLM2qmAPVTg/60c8d6b4b338470313669c7fa85a96c8/Low-Budget-Ads-Super-Bowl-Commercials.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/3ALYOE6dYTuPLM2qmAPVTg/60c8d6b4b338470313669c7fa85a96c8/Low-Budget-Ads-Super-Bowl-Commercials.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/3ALYOE6dYTuPLM2qmAPVTg/60c8d6b4b338470313669c7fa85a96c8/Low-Budget-Ads-Super-Bowl-Commercials.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/3ALYOE6dYTuPLM2qmAPVTg/60c8d6b4b338470313669c7fa85a96c8/Low-Budget-Ads-Super-Bowl-Commercials.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/3ALYOE6dYTuPLM2qmAPVTg/60c8d6b4b338470313669c7fa85a96c8/Low-Budget-Ads-Super-Bowl-Commercials.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">4 Best Super Bowl Commercials that Cost Nearly $0 to Make</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Check out these low-budget Super Bowl commercials that proved to be effective ads for these companies!</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Chiara Hoogervorst" src="https://images.ctfassets.net/j7pfe8y48ry3/45uE10NC3q0SmjT1cwRpVd/a05a3a95cd71e629995b052ef954a16a/Image_from_iOS__10_.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Chiara Hoogervorst<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/webinar-marketing-guide"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/2e0qbmyajiJZ8hqg03bPNP/284034239d7f872f2a79522ffb934aa9/Blog_-_Webinar_Marketing_Guide.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/2e0qbmyajiJZ8hqg03bPNP/284034239d7f872f2a79522ffb934aa9/Blog_-_Webinar_Marketing_Guide.png?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/2e0qbmyajiJZ8hqg03bPNP/284034239d7f872f2a79522ffb934aa9/Blog_-_Webinar_Marketing_Guide.png?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/2e0qbmyajiJZ8hqg03bPNP/284034239d7f872f2a79522ffb934aa9/Blog_-_Webinar_Marketing_Guide.png?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/2e0qbmyajiJZ8hqg03bPNP/284034239d7f872f2a79522ffb934aa9/Blog_-_Webinar_Marketing_Guide.png?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/2e0qbmyajiJZ8hqg03bPNP/284034239d7f872f2a79522ffb934aa9/Blog_-_Webinar_Marketing_Guide.png?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">The Marketer’s Guide to Webinars and Live Events</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Interested in getting started with webinars and live events? In this guide, we’ll share our best resources for creating, hosting, ...</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Austin Canary" src="https://images.ctfassets.net/j7pfe8y48ry3/AE5kHRdyIDH2bHJEqLRac/24b2669d43922a03ebb6e9842e1eb1b9/Austin_Canary_-_Wistia_Profile.png?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Austin Canary<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/video-performance-across-channels"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/bp2DIp7AJi2CSYqoMcq20/15729413d38564ae9361e99741d443ff/6ccd1e96254b910a68cd1895efad42d557096506.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/bp2DIp7AJi2CSYqoMcq20/15729413d38564ae9361e99741d443ff/6ccd1e96254b910a68cd1895efad42d557096506.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/bp2DIp7AJi2CSYqoMcq20/15729413d38564ae9361e99741d443ff/6ccd1e96254b910a68cd1895efad42d557096506.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/bp2DIp7AJi2CSYqoMcq20/15729413d38564ae9361e99741d443ff/6ccd1e96254b910a68cd1895efad42d557096506.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/bp2DIp7AJi2CSYqoMcq20/15729413d38564ae9361e99741d443ff/6ccd1e96254b910a68cd1895efad42d557096506.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/bp2DIp7AJi2CSYqoMcq20/15729413d38564ae9361e99741d443ff/6ccd1e96254b910a68cd1895efad42d557096506.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Video KPIs: Evaluating Performance Across Multiple Channels</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Ever wonder how a video shared on Facebook compares to a video embedded on your site?</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Jenny Coppola" src="https://images.ctfassets.net/j7pfe8y48ry3/4N11id9fy88AcyMooWG68E/d689b04fc1699a119c451d01f8117095/Jenny.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Jenny Coppola<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/understanding-video-roi"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/6Qv9geT3VuYOwy0AkaMwSi/4a23c3564e07258a28d7d68b1aeaa610/4117f91b6ab1ea99b5bb07327b29c2f3662e2e00.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/6Qv9geT3VuYOwy0AkaMwSi/4a23c3564e07258a28d7d68b1aeaa610/4117f91b6ab1ea99b5bb07327b29c2f3662e2e00.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/6Qv9geT3VuYOwy0AkaMwSi/4a23c3564e07258a28d7d68b1aeaa610/4117f91b6ab1ea99b5bb07327b29c2f3662e2e00.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/6Qv9geT3VuYOwy0AkaMwSi/4a23c3564e07258a28d7d68b1aeaa610/4117f91b6ab1ea99b5bb07327b29c2f3662e2e00.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/6Qv9geT3VuYOwy0AkaMwSi/4a23c3564e07258a28d7d68b1aeaa610/4117f91b6ab1ea99b5bb07327b29c2f3662e2e00.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/6Qv9geT3VuYOwy0AkaMwSi/4a23c3564e07258a28d7d68b1aeaa610/4117f91b6ab1ea99b5bb07327b29c2f3662e2e00.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Video ROI: The Quantitative and Qualitative Metrics You Need to Know</div></a><p class="jsx-4083117731 BlogIndexPost__desc">In this post, we break down which metrics to measure when it comes to video ROI.</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Meisha Bochicchio" src="https://images.ctfassets.net/j7pfe8y48ry3/1Mq5cZJIS7LdXtlP93aogm/9486bdb929d7b71322c22d4ed2363266/Meisha.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Meisha Bochicchio<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/wistia-for-growth-marketers"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/4J8yey4VFWSZoDx1Vh885O/0973f3a7b3dc3e583ad2d8d62b5d593e/site.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4J8yey4VFWSZoDx1Vh885O/0973f3a7b3dc3e583ad2d8d62b5d593e/site.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/4J8yey4VFWSZoDx1Vh885O/0973f3a7b3dc3e583ad2d8d62b5d593e/site.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/4J8yey4VFWSZoDx1Vh885O/0973f3a7b3dc3e583ad2d8d62b5d593e/site.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/4J8yey4VFWSZoDx1Vh885O/0973f3a7b3dc3e583ad2d8d62b5d593e/site.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/4J8yey4VFWSZoDx1Vh885O/0973f3a7b3dc3e583ad2d8d62b5d593e/site.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">5 Wistia Features to Help Growth Marketers Drive Video ROI</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Lisa Marinelli" src="https://images.ctfassets.net/j7pfe8y48ry3/2y6lRllK0SVSOXY1u5Iysi/e82f7f277c5ac6d9be67d8d53f3ad14b/Lisa250px.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Lisa Marinelli<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/announcing-the-2021-state-of-video-report"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/3EzuC1MNTNdcpleiCWWWFE/059b46a06c7508314ad6f3ef0b480bba/state-of-video-report_OGimage__1_.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3EzuC1MNTNdcpleiCWWWFE/059b46a06c7508314ad6f3ef0b480bba/state-of-video-report_OGimage__1_.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/3EzuC1MNTNdcpleiCWWWFE/059b46a06c7508314ad6f3ef0b480bba/state-of-video-report_OGimage__1_.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/3EzuC1MNTNdcpleiCWWWFE/059b46a06c7508314ad6f3ef0b480bba/state-of-video-report_OGimage__1_.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/3EzuC1MNTNdcpleiCWWWFE/059b46a06c7508314ad6f3ef0b480bba/state-of-video-report_OGimage__1_.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/3EzuC1MNTNdcpleiCWWWFE/059b46a06c7508314ad6f3ef0b480bba/state-of-video-report_OGimage__1_.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title"><svg class="Icon PlayIcon" viewBox="0 0 16 16"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1" transform="translate(1.000000, 1.000000)"><circle cx="7" cy="7" r="7" stroke="currentColor" stroke-width="2"></circle><path d=" M5.7640687,4.07542053 L10.2713393,6.87873335 C10.505828,7.02457446 10.5776912,7.33289274 10.43185,7.56738151 C10.386211,7.64076166 10.3223328,7.7010607 10.2464457,7.74239738 L5.73917513,10.1975669 C5.49667542,10.3296597 5.19300821,10.2401572 5.06091543,9.99765747 C5.02094318,9.92427526 5,9.84204507 5,9.75848234 L5,4.5 C5,4.22385763 5.22385763,4 5.5,4 C5.59333704,4 5.68481071,4.02612575 5.7640687, 4.07542053 Z " fill="currentColor"></path></g></svg>Announcing the 2021 State of Video Report</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Dig into the data behind our 2021 State of Video Report. We analyzed over 44 million videos across 500,000 account ...</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Jenny Coppola" src="https://images.ctfassets.net/j7pfe8y48ry3/4N11id9fy88AcyMooWG68E/d689b04fc1699a119c451d01f8117095/Jenny.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Jenny Coppola<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/show-video-marketing-roi-to-your-boss"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/2Shkd7LLhK1gi9I0hjO1p1/95373de88bed411263c40021b27ba161/margot.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/2Shkd7LLhK1gi9I0hjO1p1/95373de88bed411263c40021b27ba161/margot.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/2Shkd7LLhK1gi9I0hjO1p1/95373de88bed411263c40021b27ba161/margot.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/2Shkd7LLhK1gi9I0hjO1p1/95373de88bed411263c40021b27ba161/margot.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/2Shkd7LLhK1gi9I0hjO1p1/95373de88bed411263c40021b27ba161/margot.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/2Shkd7LLhK1gi9I0hjO1p1/95373de88bed411263c40021b27ba161/margot.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">5 Ways to Show Your Boss the ROI of Video Marketing </div></a><p class="jsx-4083117731 BlogIndexPost__desc">You might know the value of video for marketing, but others on the team might not be sold. Make a ...</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Meisha Bochicchio" src="https://images.ctfassets.net/j7pfe8y48ry3/1Mq5cZJIS7LdXtlP93aogm/9486bdb929d7b71322c22d4ed2363266/Meisha.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Meisha Bochicchio<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3456592654 BlogIndexPost__link-area"><a class="jsx-3456592654 BlogIndexPost__link" href="/learn/product-updates/wistia-webinar-hubspot-integration"><div class="jsx-3456592654 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/7xc3Xf0nDOAcOwMGQGySMe/814a3eb7b79492a697d95168a396cea1/hubspot-laptop.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/7xc3Xf0nDOAcOwMGQGySMe/814a3eb7b79492a697d95168a396cea1/hubspot-laptop.png?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/7xc3Xf0nDOAcOwMGQGySMe/814a3eb7b79492a697d95168a396cea1/hubspot-laptop.png?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/7xc3Xf0nDOAcOwMGQGySMe/814a3eb7b79492a697d95168a396cea1/hubspot-laptop.png?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/7xc3Xf0nDOAcOwMGQGySMe/814a3eb7b79492a697d95168a396cea1/hubspot-laptop.png?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/7xc3Xf0nDOAcOwMGQGySMe/814a3eb7b79492a697d95168a396cea1/hubspot-laptop.png?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-2771364506 BlogIndexPost__title"> Make the Most of Your Video Marketing Efforts with the Wistia-HubSpot Integration</div></a><p class="jsx-915587885 BlogIndexPost__desc">Wistia + HubSpot = a match made in marketing heaven. Learn how to make the most of your video marketing ...</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Jonah Silberg" src="https://images.ctfassets.net/j7pfe8y48ry3/Er4G7YrCXmUk4W0Ok6ASs/226ceffe5075d915cc6d143fbecade25/Jonah.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Jonah Silberg<span class="jsx-1644998864 BlogIndexByline__category__prefix"> in </span><a class="jsx-1644998864 BlogIndexByline__category__name" href="/learn/product-updates">Product Updates</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/google-analytics-for-video-roi"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/6ZgDcLN0sMa0MM6U2C0sMk/6e58a8a5ce1e9737f383364a2ba5839d/google-analytics-for-video-roi-tile" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/6ZgDcLN0sMa0MM6U2C0sMk/6e58a8a5ce1e9737f383364a2ba5839d/google-analytics-for-video-roi-tile?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/6ZgDcLN0sMa0MM6U2C0sMk/6e58a8a5ce1e9737f383364a2ba5839d/google-analytics-for-video-roi-tile?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/6ZgDcLN0sMa0MM6U2C0sMk/6e58a8a5ce1e9737f383364a2ba5839d/google-analytics-for-video-roi-tile?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/6ZgDcLN0sMa0MM6U2C0sMk/6e58a8a5ce1e9737f383364a2ba5839d/google-analytics-for-video-roi-tile?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/6ZgDcLN0sMa0MM6U2C0sMk/6e58a8a5ce1e9737f383364a2ba5839d/google-analytics-for-video-roi-tile?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Google Analytics Tools to Help You Measure Video ROI</div></a><p class="jsx-4083117731 BlogIndexPost__desc">If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Phil Nottingham" src="https://images.ctfassets.net/j7pfe8y48ry3/66Z6Q2GkEgQieQGc0AWegA/08a723678f4235525237c7590bd6b53b/Phil1.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Phil Nottingham<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/does-brand-advertising-work-for-marketers-the-drum"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/3qgddeMHxtZa7kdYJAzmIy/da1e87b137e04d714cf21ba15a0defad/couch.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/3qgddeMHxtZa7kdYJAzmIy/da1e87b137e04d714cf21ba15a0defad/couch.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/3qgddeMHxtZa7kdYJAzmIy/da1e87b137e04d714cf21ba15a0defad/couch.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/3qgddeMHxtZa7kdYJAzmIy/da1e87b137e04d714cf21ba15a0defad/couch.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/3qgddeMHxtZa7kdYJAzmIy/da1e87b137e04d714cf21ba15a0defad/couch.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/3qgddeMHxtZa7kdYJAzmIy/da1e87b137e04d714cf21ba15a0defad/couch.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Does Brand Advertising Work for Marketers? Our New Report with The Drum</div></a><p class="jsx-4083117731 BlogIndexPost__desc">The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Phil Nottingham" src="https://images.ctfassets.net/j7pfe8y48ry3/66Z6Q2GkEgQieQGc0AWegA/08a723678f4235525237c7590bd6b53b/Phil1.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Phil Nottingham<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/why-your-next-product-line-should-be-binge-worthy-content"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/5eb0kBSxWuPGYnBg49ZcON/2190bbd9e11fb7b4795db83a5b93ffc3/i-gnmMSBz-X4.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/5eb0kBSxWuPGYnBg49ZcON/2190bbd9e11fb7b4795db83a5b93ffc3/i-gnmMSBz-X4.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/5eb0kBSxWuPGYnBg49ZcON/2190bbd9e11fb7b4795db83a5b93ffc3/i-gnmMSBz-X4.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/5eb0kBSxWuPGYnBg49ZcON/2190bbd9e11fb7b4795db83a5b93ffc3/i-gnmMSBz-X4.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/5eb0kBSxWuPGYnBg49ZcON/2190bbd9e11fb7b4795db83a5b93ffc3/i-gnmMSBz-X4.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/5eb0kBSxWuPGYnBg49ZcON/2190bbd9e11fb7b4795db83a5b93ffc3/i-gnmMSBz-X4.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Why Your Next Product Line Should be Binge-Worthy Content</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Find out why content is the most scalable, low-risk, high-reward investment your business can make.</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Chris Savage" src="https://images.ctfassets.net/j7pfe8y48ry3/1S8O4Kwi0EsIw2qUAw0AIY/37843a2c6536568e0ee00d323d29de6a/ChrisS.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Chris Savage<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/collect-more-emails-with-video"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/Ek53yS9IxUcGiGeAOeywg/6ea83cafb793dcc0e9e7020b142c69ed/collect-more-emails-with-video-tile" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/Ek53yS9IxUcGiGeAOeywg/6ea83cafb793dcc0e9e7020b142c69ed/collect-more-emails-with-video-tile?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/Ek53yS9IxUcGiGeAOeywg/6ea83cafb793dcc0e9e7020b142c69ed/collect-more-emails-with-video-tile?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/Ek53yS9IxUcGiGeAOeywg/6ea83cafb793dcc0e9e7020b142c69ed/collect-more-emails-with-video-tile?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/Ek53yS9IxUcGiGeAOeywg/6ea83cafb793dcc0e9e7020b142c69ed/collect-more-emails-with-video-tile?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/Ek53yS9IxUcGiGeAOeywg/6ea83cafb793dcc0e9e7020b142c69ed/collect-more-emails-with-video-tile?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Collect More Emails With Video</div></a><p class="jsx-4083117731 BlogIndexPost__desc">We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Ezra Fishman" src="https://images.ctfassets.net/j7pfe8y48ry3/Cj1DQduQ7uAc4SQsMUAKy/48a738dfb2a322565133596835b96f89/Ezra.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Ezra Fishman<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/time-watched-is-the-best-metric-to-measure-video"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/AEeM8gTc31bPOMYCJsDxb/1ef9cb1fb3b7799397bc32d9172e7fa9/the_truth.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/AEeM8gTc31bPOMYCJsDxb/1ef9cb1fb3b7799397bc32d9172e7fa9/the_truth.png?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/AEeM8gTc31bPOMYCJsDxb/1ef9cb1fb3b7799397bc32d9172e7fa9/the_truth.png?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/AEeM8gTc31bPOMYCJsDxb/1ef9cb1fb3b7799397bc32d9172e7fa9/the_truth.png?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/AEeM8gTc31bPOMYCJsDxb/1ef9cb1fb3b7799397bc32d9172e7fa9/the_truth.png?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/AEeM8gTc31bPOMYCJsDxb/1ef9cb1fb3b7799397bc32d9172e7fa9/the_truth.png?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Why “Time Watched” Is the Best Metric to Measure the Value of Video</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Phil Nottingham" src="https://images.ctfassets.net/j7pfe8y48ry3/66Z6Q2GkEgQieQGc0AWegA/08a723678f4235525237c7590bd6b53b/Phil1.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Phil Nottingham<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/does-budget-matter-in-video-advertising"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/40sQZ379TqeS0AyoAQqOuU/7756efc0c6f208650d35f013b06133c3/wistia-production-quality-blog.jpg" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/40sQZ379TqeS0AyoAQqOuU/7756efc0c6f208650d35f013b06133c3/wistia-production-quality-blog.jpg?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/40sQZ379TqeS0AyoAQqOuU/7756efc0c6f208650d35f013b06133c3/wistia-production-quality-blog.jpg?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/40sQZ379TqeS0AyoAQqOuU/7756efc0c6f208650d35f013b06133c3/wistia-production-quality-blog.jpg?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/40sQZ379TqeS0AyoAQqOuU/7756efc0c6f208650d35f013b06133c3/wistia-production-quality-blog.jpg?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/40sQZ379TqeS0AyoAQqOuU/7756efc0c6f208650d35f013b06133c3/wistia-production-quality-blog.jpg?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Does Production Quality Matter in Video Advertising? A Wistia Report</div></a><p class="jsx-4083117731 BlogIndexPost__desc">The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Phil Nottingham" src="https://images.ctfassets.net/j7pfe8y48ry3/66Z6Q2GkEgQieQGc0AWegA/08a723678f4235525237c7590bd6b53b/Phil1.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Phil Nottingham<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/the-guide-to-using-video-and-chat-for-sales-marketing-and-support"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/6XH0vwRZGEOSQqEwuMU2Cm/c682302503b9fab3109141e107dc8247/wistia-intercom-9d9be9216f999e47cbcc50fbde3c16ed.png" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/6XH0vwRZGEOSQqEwuMU2Cm/c682302503b9fab3109141e107dc8247/wistia-intercom-9d9be9216f999e47cbcc50fbde3c16ed.png?fm=jpg&q=70&w=140 140w, https://images.ctfassets.net/j7pfe8y48ry3/6XH0vwRZGEOSQqEwuMU2Cm/c682302503b9fab3109141e107dc8247/wistia-intercom-9d9be9216f999e47cbcc50fbde3c16ed.png?fm=jpg&q=70&w=280 280w, https://images.ctfassets.net/j7pfe8y48ry3/6XH0vwRZGEOSQqEwuMU2Cm/c682302503b9fab3109141e107dc8247/wistia-intercom-9d9be9216f999e47cbcc50fbde3c16ed.png?fm=jpg&q=70&w=420 420w, https://images.ctfassets.net/j7pfe8y48ry3/6XH0vwRZGEOSQqEwuMU2Cm/c682302503b9fab3109141e107dc8247/wistia-intercom-9d9be9216f999e47cbcc50fbde3c16ed.png?fm=jpg&q=70&w=560 560w, https://images.ctfassets.net/j7pfe8y48ry3/6XH0vwRZGEOSQqEwuMU2Cm/c682302503b9fab3109141e107dc8247/wistia-intercom-9d9be9216f999e47cbcc50fbde3c16ed.png?fm=jpg&q=70&w=700 700w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">The Guide to Using Video and Chat for Sales, Marketing, and Support</div></a><p class="jsx-4083117731 BlogIndexPost__desc">Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.</p></div><p class="jsx-4125526833 BlogIndexByline"><img alt="Jordan Wellin" src="https://images.ctfassets.net/j7pfe8y48ry3/2g90zr9psIYUg2GqGu6aUy/6e15c86930c0182dc1ef73a1109b186f/JordanW.jpg?f=face&fit=thumb&h=50&r=25&w=50" style="border-radius:50px;height:25px;margin-right:1ex;width:25px"/>Jordan Wellin<span class="jsx-3352497862 BlogIndexByline__category__prefix"> in </span><a class="jsx-3352497862 BlogIndexByline__category__name" href="/learn/marketing">Marketing</a></p></li><li class="jsx-3663503217 BlogSearchResult__post"><div class="jsx-3905349754 BlogIndexPost__link-area"><a class="jsx-3905349754 BlogIndexPost__link" href="/learn/marketing/boost-play-rate-and-drive-action"><div class="jsx-3905349754 BlogIndexPost__link__image"><div style="height:230px" data-testid="background-image" class="jsx-1156842135 BackgroundImage"><img alt="" style="height:100%;position:absolute;top:0;visibility:hidden;width:100%" src="https://images.ctfassets.net/j7pfe8y48ry3/4PNwWGN5hKGSmAyysOcwoy/23b525dc6f7fb03befac508fe5c960b9/boost-play-rate-and-drive-action-tile" srcSet="https://images.ctfassets.net/j7pfe8y48ry3/4PNwWGN5hKGSmAyysOcwoy/23b525dc6f7fb03befac508fe5c960b9/boost-play-rate-and-drive-action-tile?fm=jpg&q=70&w=124 124w, https://images.ctfassets.net/j7pfe8y48ry3/4PNwWGN5hKGSmAyysOcwoy/23b525dc6f7fb03befac508fe5c960b9/boost-play-rate-and-drive-action-tile?fm=jpg&q=70&w=247 247w, https://images.ctfassets.net/j7pfe8y48ry3/4PNwWGN5hKGSmAyysOcwoy/23b525dc6f7fb03befac508fe5c960b9/boost-play-rate-and-drive-action-tile?fm=jpg&q=70&w=371 371w, https://images.ctfassets.net/j7pfe8y48ry3/4PNwWGN5hKGSmAyysOcwoy/23b525dc6f7fb03befac508fe5c960b9/boost-play-rate-and-drive-action-tile?fm=jpg&q=70&w=494 494w, https://images.ctfassets.net/j7pfe8y48ry3/4PNwWGN5hKGSmAyysOcwoy/23b525dc6f7fb03befac508fe5c960b9/boost-play-rate-and-drive-action-tile?fm=jpg&q=70&w=618 618w"/></div></div><div class="jsx-3763975764 BlogIndexPost__title">Quick Tips to Boost Your Video Play Rates and Drive Action</div></a><p class="jsx-4083117731 BlogIndexPost__desc">What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? 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Hearing from an actual customer instead of your business is far more compelling in most people’s eyes, as customers are able to communicate their thoughts and feelings about your product in a genuine way. Unsure how to get started? Don’t worry! We have everything you need to create an effective case study. Check out ",{"type":"nextlink","props":{"as":"https://wistia.com/learn/marketing/workflowmax-video-case-study","href":"/learn/__category__/__slug__","children":[{"type":"a","props":{"children":["our post"]}}]}}," from Chirag Ahuja at WorkflowMax, detailing 10 steps to their first video case study. 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And, if video editing isn’t what you’re looking for, our posts about editing written content for your blog and editing your script for your videos should answer those questions. Make editing easier on yourself by digging into all of our content so you can take your raw footage and craft it perfectly to deliver your message."]}}},"slug":"editing"},{"__type":"entry","contentType":"blogTag","id":"Wn6JKR8nkYKsoaU4Ysi2Y","createdAt":"2018-09-20T11:01:05.234Z","updatedAt":"2019-02-12T20:32:34.804Z","name":"Email Marketing","description":"Is your email marketing effective? Perhaps there’s room to find a place for video in your email campaigns.","blurb":{"__type":"component","value":{"type":"p","props":{"children":["Email marketing campaigns still hold up as effective ways to reach your audience. When you add video into the mix, videos can help email get opened, read, and clicked. That being said, there are many factors to consider when figuring out how to incorporate video in email. 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Did you know you should be mindful of file size, or that images may render differently depending on which device someone is using? We even chatted with ",{"type":"nextlink","props":{"as":"https://wistia.com/learn/marketing/video-and-email-justine-jordan","href":"/learn/__category__/__slug__","children":[{"type":"a","props":{"children":["Justine Jordan"]}}]}},", the VP of Marketing at Litmus and “Email Marketer Thought Leader of the Year” (2015), who shared how the folks at Litmus go about incorporating video into their email campaigns and overall marketing strategy. If you’re itching to hit the ground running with video in email, or want to sharpen your skill set, don’t hesitate to learn more! 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