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post-37526 post type-post status-publish format-standard has-post-thumbnail hentry category-all-posts category-pharma-marketing category-main-blog tag-ai tag-artificial tag-artificial-intelligence tag-brand tag-brand-management tag-communication tag-content-marketing tag-crisis tag-crisis-management tag-digital-marketing tag-digital-strategy tag-external-communications tag-healthcare-marketing tag-intelligence tag-marketing tag-pr tag-privacy tag-public-releations tag-rebound tag-reputation tag-reputation-management tag-spin"> <div class="et_post_meta_wrapper"> <h1 class="entry-title">Privacy in the Digital Era</h1> <p class="post-meta"><span class="published">May 6, 2019</span> | <a href="https://curtiscoulter.com/category/all-posts/" rel="category tag">All Posts</a>, <a href="https://curtiscoulter.com/category/pharma-marketing/" rel="category tag">BioPharma Marketing</a>, <a href="https://curtiscoulter.com/category/main-blog/" rel="category tag">Main Blog</a> | <span 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#gform_wrapper_66 .gform_body .gform_fields .gfield input[type=url],body #gform_wrapper_66 .gform_body .gform_fields .gfield input[type=password],body #gform_wrapper_66 .gform_body .gform_fields .gfield input[type=number] {height:30px;} }/*Option to add custom CSS */</style><div id="et-boc" class="et-boc"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><em>With special thanks to Matt Lee, President at Motionstrand who kindly shares this blog post. We are delighted to be able to include Stefan Jensen, CEO of Motionstrand will be presenting at our forthcoming <a href="http://www.localhost:10003/biopharma">2020 BioPharma eMarketing Summit </a>this coming May 5-7 2020 in San Diego. </em></p></div> </div> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span style="color: #000000;">Privacy in the digital era has become a hot topic. Headlines about data breaches, fake news, and even election tampering have become part of our day-to-day as we continue to consume and share content on social media sites. After many years of inaction, government entities are beginning to enact legislation to improve protections for internet users, starting with the landmark General Data Protection Regulation (GDPR) passed by the EU. For marketers, understanding the impact of these new regulations can be confusing and complex.</span></p> <p><span style="color: #000000;">In 2018 California adopted a series of consumer privacy regulations collectively known as the California Consumer Privacy Act of 2018 (CCPA). These laws intend to strengthen consumer protections including but not limited to the use of data collected by internet services, including Social Media, Search Engines, Advertising technology, and internet connected devices. The CCPA will go into effect as of January 1, 2020.</span></p> <p><span style="color: #000000;">While EU companies are subject to the more narrowly defined General Data Protection Requirements (GDPR) which also went into effect in 2018, the CCPA represents the strongest internet privacy law currently in place in the United States. With most internet platform providers located in California, this effectively governs consumer data protection nationwide, and affects platforms such as Google, Facebook, LinkedIn, as well as most programmatic advertising platforms.</span></p> <p><span style="color: #000000;">With the explosion in popularity of digital media, consumer data has proliferated across a multitude of platforms and data services. Since provision of consumer data is often requisite to the usage of these platforms, consumers often are required to give access to potentially sensitive data in order to access common features such as email, or to engage with others on a social media platform.</span></p> <p><span style="color: #000000;">This data is often stored, sold, packaged and distributed across first and third-parties, often for ad targeting and content personalization. Most internet service providers rely on revenue generated by selling this data to advertisers. Prior to the CCPA, little-to-no regulation exists to govern the storage, sharing, and distribution of consumer data. Additionally, it is difficult for consumers to control this data, view what data is stored, grant or revoke access to it, or trace the data through third parties.</span></p> <p><span style="color: #000000;">The CCPA sets out to define clear rules on how consumer data may be stored, gives consumers the right to obtain clear visibility into data collected about them, and the right to control how that data is used for commercial purposes CCPA also defines the compliance framework for business which collect and store consumer data.</span></p> <p><span style="color: #000000;"><strong>Key Provisions:<br /></strong><em>Right to know what Consumer data is being collected<br /></em>Consumers must be able to request and obtain data being collected about them; companies must disclose what data they are collecting upon request.</span></p> <p><span style="color: #000000;"><em>Right to know what Consumer data is being sold, and to Whom<br /></em>Consumers must be able to request and obtain whether the data being collected about them is being sold; companies must disclose to whom consumer data is being sold upon request.</span></p> <p><span style="color: #000000;"><em>Right to say no to Consumer data being sold<br /></em>Consumers shall have the right to direct a company not to sell data being collected about them; companies shall comply upon request.</span></p> <p><span style="color: #000000;"><em>Right to Equal Service and Price<br /></em>Companies may not restrict or modify services based on a Consumer’s request to obtain or restrict Consumer data. Companies may not charge fees to Consumers in order to request or obtain Consumer data.</span></p> <p><span style="color: #000000;">Companies may be subject to civil suit for damages, as well as fines ranging from $1,000 – $3,000 per incident.</span></p> <p><span style="color: #000000;">For most companies with a typical corporate web presence, first-party Consumer data collection is limited. Most internet usage data collected on a commercial web site is anonymous and not personally-identifiable, and most companies rely on third-party data platforms such as Google Analytics to collect Consumer data, and this data is not stored with the Company. Data platforms are required to provide obvious links consumers can use to make requests for their data, as well as provide the appropriate disclaimers. </span></p> <p><span style="color: #000000;">In the event a business self-hosts an application which collects first-party consumer data, the company must be in compliance with the provisions above. </span><br /><span style="color: #000000;">The main effects being:</span></p> <ul> <li><span style="color: #000000;">An easily visible link or toll-free phone number which allows Consumers to request their data or direct the company not to sell it.</span></li> <li><span style="color: #000000;">Updates to the terms-of-service for the web site or application disclosing compliance with the CCPA </span></li> <li><span style="color: #000000;">Internal processes to facilitate the retrieval and response to Consumer data requests.</span></li> </ul> <p><span style="color: #000000;">While many marketers may avoid negative impacts due to these new regulations, it’s critical to understand the impacts. Compliance is often simply a matter of following simple guidelines and implementing common-sense data governance rules, and savvy marketers will be able to continue executing on their digital programs without risk of running against these regulations.</span></p> <p><span style="color: #000000;"><strong>Want to learn more from the movers and shakers in healthcare?</strong></span></p> <p><span style="color: #000000;">If you are a pharma/biotech & medical device marketing professional interested in learning how AI technology can potentially streamline your campaigns, consider joining us next month at our co-located unique ‘TED-style’ <strong>2020 BioPharma & 2020 MedDev eMarketing Summits</strong> (May 5-7 2020 – in San Diego, CA). Seats are limited so sign up today!</span></p> <p> </p></div> </div> <div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="http://curtiscoulter.com/2020-biopharma-emarketing-summit-west/" target="_blank">Check out the 2020 Biopharma eMarketing Summit</a> </div> </div>  </div> <div class="et_pb_row et_pb_row_1 et_pb_row_fullwidth et_pb_gutters1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>SIGN UP FOR BIOPHARMA UPDATES</h2></div> </div> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper 4th_meddev_west_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_66' ><div id='gf_66' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_66' id='gform_66' class='4th_meddev_west gform_legacy_markup' action='/privacy-in-the-digital-era/#gf_66' novalidate> <div class='gform_body gform-body'><ul id='gform_fields_66' class='gform_fields top_label form_sublabel_below description_below'><li id="field_66_1" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_66_1"><label class='gfield_label gfield_label_before_complex' >Name:<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name' id='input_66_1'> <span id='input_66_1_3_container' class='name_first' > <input type='text' name='input_1.3' id='input_66_1_3' value='' aria-required='true' /> <label for='input_66_1_3' >First</label> </span> <span id='input_66_1_6_container' class='name_last' > <input type='text' name='input_1.6' id='input_66_1_6' value='' aria-required='true' /> <label for='input_66_1_6' >Last</label> </span> </div></li><li id="field_66_2" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_66_2"><label class='gfield_label' for='input_66_2' >Email:<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_66_2' type='email' value='' class='large' aria-required="true" aria-invalid="false" /> </div></li><li id="field_66_3" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_66_3"><div class='ginput_container ginput_container_text'><input name='input_3' id='input_66_3' type='hidden' class='gform_hidden' aria-invalid="false" value='CCM200BOSS' /></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_66' class='gform_button button' value='Submit' onclick='if(window["gf_submitting_66"]){return false;} if( !jQuery("#gform_66")[0].checkValidity || jQuery("#gform_66")[0].checkValidity()){window["gf_submitting_66"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_66"]){return false;} if( !jQuery("#gform_66")[0].checkValidity || jQuery("#gform_66")[0].checkValidity()){window["gf_submitting_66"]=true;} jQuery("#gform_66").trigger("submit",[true]); 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