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Content Strategy | NN/g Training Course
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</div> </header> <main id="main"> <div class="wrapper columns-container"> <div class="column-1 description"> <section class="content introduction"> <h2 class="title-small">Techniques and tools for implementing an actionable content strategy</h2> <p>Creating and maintaining successful content starts with content strategy. Learn how to craft a sustainable content strategy and management process tailored to your organization and team’s context. Leave this course with the tools and templates to establish a content-first strategy.</p> </section> <section class="content who-should-attend content"> <h2 class="title-small">Who Should Attend</h2> <ul> <li>Anyone<strong> leading or working with content</strong> throughout the product development process</li> <li>Individuals<strong> seeking to improve their team’s content strategy</strong>, creation, and management processes</li> </ul> </section> <section class="course-objectives"> <div class="accordion"> <div class="accordion-title-container"> <h2 class="title-small">What You'll Learn</h2> </div> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">01</span> Develop an effective content strategy </summary> <div class="content"> <ul> <li>Essential components of content strategy</li> <li>Setting content goals and metrics</li> <li>Measuring and optimizing your strategy</li> <li>Inventories and audits to evaluate and maintain content</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">02</span> Design research to inform content design </summary> <div class="content"> <ul> <li>Content-focused usability testing </li> <li>Structured content for consistency and scalability</li> <li>Content and design collaboration</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">03</span> Establish workflows that work and flow </summary> <div class="content"> <ul> <li>Define and choose a content management model </li> <li>Content operations and AI tools for process efficiency </li> <li>Planning with editorial calendars</li> <li>Training content managers and publishers</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">04</span> Build editorial standards, design systems, and style guides </summary> <div class="content"> <p> </p> <ul> <li>Establish and enforce content standards</li> <li>Ongoing content governance and maintenance</li> </ul> </div> </details> </div> </section> <section class="content materials-included"> <h2 class="title-small">This Course Includes</h2> <ul> <li><strong>Individual and group exercises</strong> to immediately practice and apply takeaways</li> <li><strong>Templates</strong> for content measurement, process assessments, content audits, editorial calendars, governance plans, and more</li> <li>NN/g Mini-Report: <em>Choosing a Content Management Model</em></li> <li>Tool <strong>case studies </strong></li> <li>Book and <strong>reading recommendations</strong></li> </ul> </section> <section class="instructors"> <div class="heading"> <h2 class="title-small">Learn From Industry Experts</h2> </div> <div class="clickable-card course-instructor"> <img loading="lazy" src="https://media.nngroup.com/media/people/photos/20181001_Raleigh-106.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/20181001_Raleigh-106.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/20181001_Raleigh-106.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg 2x" alt="" width="248" > <div class="text"> <h3 class="heading-small"><a href="/people/anna-kaley/"> Anna Kaley </a></h3> <p><a href="/people/anna-kaley/">Anna Kaley</a> is the Director of Consulting with Nielsen Norman Group. Anna has over 15 years of experience in UX architecture, design, and digital strategy. She conducts complex user research, service, and experience design for clients across many industries, including healthcare, agriculture, finance, government, tourism, retail, nonprofit, engineering, and more.</p> </div> </div> </section> </div> <aside class="column-2"> <div class="sticky"> <section class="enroll-list" id="enroll-list"> <h2 class="heading-medium">Live Course Dates</h2> <div class="select-timezone"> <button> Timezone: <span class="timezone-name"></span> <svg aria-label="Change timezone" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg> </button> <div class="field hidden"> <label for="timezone" class="visually-hidden">Timezone</label> <div class="timezone-autocomplete"> <input id="timezone" name="timezone" type="text" /> </div> </div> </div> <ul class="courses"> <li class="clickable-card"> <strong class="course-date heading-small"> <time datetime="2025-01-21" data-timestamp="1737475200000" data-date-format="MMMM d" > January 21 </time> - <time datetime="2025-01-22" data-timestamp="1737561600000" data-date-format="d" > 22 </time> </strong> <span class="course-time body-small"> <time datetime="2025-01-21 08:00" data-timestamp="1737475200000" > 08:00am </time> - <time datetime="2025-01-22 11:30" data-timestamp="1737574200000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,110 USD until <time datetime="2024-12-21" data-timestamp="1734767999000" data-date-format="MMMM d" > December 21 </time> </span> <span class="bottom"> <span class="course-instructors body-small"> <span> <img alt="Instructor" loading="lazy" src="https://media.nngroup.com/media/people/photos/20181001_Raleigh-106.jpg.64x64_q75_autocrop_crop-smart_upscale.jpg" width="32" > Anna </span> </span> <a href="/training/register/483/?selected_course=M73" class="button-fill button-small button-management" >Enroll <span class="visually-hidden"> for the <time datetime="2025-01-21" data-timestamp="1737475200000" data-date-format="MMMM d" > January 21 </time> - <time datetime="2025-01-22" data-timestamp="1737561600000" data-date-format="d" > 22 </time> course </span> </a> </span> </li> </ul> </section> <section class="team-training-text"> <h2 class="label-large">Training a Team?</h2> <ul> <li><a href="/training/bulk-discounts/">Get Bulk Pricing</a> Discounts for buying 100+ course seats</li> <li><a href="/team-training/">Plan Private Team Training</a> Train on your schedule, online or in-person</li> </ul> </section> </div> </aside> </div> <div class="why-nng-list"> <div class="wrapper"> <h2 class="title-small">Why NN/g</h2> <ul> <li class="why-nng-item--instructors"> <strong>Expert instructors</strong> who present their own content </li> <li class="why-nng-item--slides"> <strong>Course slides</strong> in a downloadable PDF </li> <li class="why-nng-item--guidance"> <strong>Practical guidance</strong> with actionable steps </li> <li class="why-nng-item--network"> <strong>Private network</strong> of UX professionals on Slack </li> <li class="why-nng-item--live"> <strong>Live interaction</strong> with your instructors and peers </li> <li class="why-nng-item--discussions"> <strong>Discussion and Q&A</strong> opportunities with your instructor </li> </ul> </div> </div> <section class="related-courses"> <div class="wrapper"> <h2 class="title-small">Related Courses</h2> <ul class="course-cards-simple"> <li class="course-card-simple clickable-card interaction"> <img src="https://media.nngroup.com/media/courses/icons/Writing_Compelling_Digital_Copy-Edit.svg" alt="" loading="lazy" /> <h3 class="heading-small"><a href="/courses/writing/">Writing Compelling Digital Copy</a></h3> <p class="body-small">Use UX writing to shape your content to meet your readers' needs</p> <p class="ux-specialty interaction">interaction</p> </li> </ul> </div> </section> <section class="testimonials wrapper"> <div class="slider"> <div class="heading"> <h2 class="title-small">What People Say About This Course</h2> <button class="previous"> <svg aria-label="shift list of testimonials to the right" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg> </button> <button class="next"> <svg aria-label="shift list of testimonials to the left" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg> </button> </div> <ul class="testimonials-primary"> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>This course provided excellent suggestions, methodologies, and information on content management. I can't wait to bring all of it to my team and game plan how to best implement at my organization. Thank you!</p> </blockquote> <figcaption> Amy <br>Habitat for Humanity International </figcaption> </figure> </li> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>The course provided additional pillars of the content strategy process we weren't considering - frequency in retiring content, and criteria. The templates, and the recommended style guides were very helpful. Anna is a great course leader who was engaging, present, and had welcoming and positive energy.</p> </blockquote> <figcaption> Bridget <br>Brookfield Residential </figcaption> </figure> </li> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>I love all the tools and templates, and the class had a thorough look at putting together a solid content management strategy, what was involved, and great methods to get buy in from your organization.</p> </blockquote> <figcaption> Courtney <br>Designsensory </figcaption> </figure> </li> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>Great information! I'm a UX Writer and we focus on the content design, but don't have a defined content strategy. This will be incredibly helpful. Looking forward to sharing this information with my team.</p> </blockquote> <figcaption> Jennifer <br>TriNet </figcaption> </figure> </li> </ul> </div> <ul class="testimonials-secondary"> <li> <figure> <blockquote> <p class="body-small">I captured so much valuable information to share back with my team. Not only how to create an effective content strategy but also how to have effective conversations with stakeholders to articulate the value of a content strategy and what that means to our business goals; conversely, understanding the cost of not having a well-defined content strategy to help achieve business goals.</p> </blockquote> <figcaption> <span class="body-large author-name">Marie</span> <span class="body-small author-company">The Dow Chemical Company</span> </figcaption> </figure> </li> <li> <figure> <blockquote> <p class="body-small">All of the templates and resources were a great bonus.</p> </blockquote> <figcaption> <span class="body-large author-name">Terra</span> <span class="body-small author-company">EPCOR</span> </figcaption> </figure> </li> <li> <figure> <blockquote> <p class="body-small">This course was really great for me as a beginner in the content strategy journey. The content is approachable, the examples and workbooks are tangible, and you'll leave inspired to continue on your own content strategy journey. This was my first NN/g conference, and it was amazing – you won't even notice how the day flies by!</p> </blockquote> <figcaption> <span class="body-large author-name">Victoria</span> <span class="body-small author-company">Slalon</span> </figcaption> </figure> </li> <li> <figure> <blockquote> <p class="body-small">I have been doing Content Strategy for over two decades, so it was really helpful to remind me of my practice and instill confidence again. The tools were really helpful. I reaffirmed what we do and why it is important. Thank you!</p> </blockquote> <figcaption> <span class="body-large author-name">Victoria</span> <span class="body-small author-company">Luminary</span> </figcaption> </figure> </li> </ul> </section> <div class="wrapper"> <div class="banner-certification-large"> <div class="certification-info"> <h2 class="title-large">UX Certification</h2> <p> UX Certification is an exam-based credential that reinforces learning and boosts credibility. Depending on the number of courses you take, you may be eligible for UX Certification or UX Master Certification. </p> <a href="/ux-certification/#benefits" class="button-fill">UX Certification Benefits</a> </div> <ol class="certification-steps"> <li class="certification-step"> <strong>Take Five Courses</strong> <p>Choose from 50+ live, online courses.</p> </li> <li class="certification-step"> <strong>Pass Five Online Exams</strong> <p>Take each online exam within 35 days of attending each course.</p> </li> <li class="certification-step"> <strong>Receive UX Certification</strong> <p>Once you qualify, you’ll automatically receive your UX Certification.</p> </li> </ol> </div> </div> <section class="faq-section"> <div class="wrapper"> <div class="accordion"> <div class="accordion-title-container"> <h2 class="title-small">Frequently Asked Questions</h2> <button class="accordion-button" data-action="expand">Expand All</button> </div> <details class="accordion-item"> <summary class="heading-small"> How will I get the link to the Zoom meeting for the course? </summary> <div class="content"> <p>60 minutes before your course begins, your link will be available when you log into your <a href="/profile/">NN/g profile</a>.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Can I watch a recording of the course? </summary> <div class="content"> <p>Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Will I be able to network and get to know other participants? </summary> <div class="content"> <p>You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> What equipment will I need to participate in NN/g live online courses? </summary> <div class="content"> <p>You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:</p> <ul> <li>A laptop or desktop (using a tablet is not recommended)</li> <li>A stable high-speed internet connection</li> <li>Speakers or headphones</li> <li>A microphone</li> <li>A webcam</li> </ul> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Do I really need a microphone and webcam? </summary> <div class="content"> <p>White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Do I have to download any software? </summary> <div class="content"> <p>All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.</p> <ul> <li><strong>Zoom</strong> is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the <a href="https://zoom.us/download">Zoom app</a>, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. <a href="https://zoom.us/test">Test your access to Zoom</a>.</li> <li><strong>Hightail</strong> will be used to share downloadable course materials (such as PDF copies of presentation slides). <a href="https://spaces.hightail.com/space/rexYEwnzBC">Test your access to Hightail</a>. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.</li> <li><strong>Google Drive</strong> apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. <a href="https://link.nngroup.com/test-google-access">Test your access to Google Docs</a>.</li> <li><a href="https://miro.com/"><strong>Miro</strong></a> is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.</li> </ul> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Will my internet connection be fast enough? </summary> <div class="content"> <p>You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. <a href="https://www.speedtest.net/">Check your internet connection speed</a>.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Can I join from my phone or tablet? </summary> <div class="content"> <p>We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.</p> </div> </details> </div> </div> </section> <div class="wrapper"> <div class="banner-team-training banner-link"> <picture> <source media="(min-resolution: 2x)" type="image/webp" srcset="https://media.nngroup.com/static/img/banners/home-team-training_2x.webp"> <source media="(min-resolution: 1x)" type="image/webp" srcset="https://media.nngroup.com/static/img/banners/home-team-training.webp"> <source media="(min-resolution: 2x)" type="image/jpeg" srcset="https://media.nngroup.com/static/img/banners/home-team-training_2x.jpg"> <source media="(min-resolution: 1x)" type="image/jpeg" srcset="https://media.nngroup.com/static/img/banners/home-team-training.jpg"> <img src="https://media.nngroup.com/static/img/banners/home-team-training_2x.jpg" width="607" alt="" loading="lazy" > </picture> <div class="text"> <h2 class="title-large">Private Team Training</h2> <p 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