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Why is Countly the solution for digital products? | Countly
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Countly.q.push(['track_forms']); Countly.q.push(['collect_from_forms']); //load countly script asynchronously (function() { var cly = document.createElement('script'); cly.type = 'text/javascript'; cly.async = true; //enter url of script here cly.src = 'https://cdn.jsdelivr.net/npm/countly-sdk-web@23.12.6/lib/countly.min.js'; cly.onload = function(){Countly.init()}; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(cly, s); })(); </script> <script async src="https://cdn.jsdelivr.net/npm/@finsweet/cookie-consent@1/fs-cc.js"></script><meta property="og:url" content="https://countly.com/why-countly" /></head><body data-w-id="62e8eade84df7f6e05cf5143"><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" data-doc-height="1" role="banner" class="navbar w-nav"><div class="w-layout-blockcontainer container-default w-container"><div class="block-navigation-bar"><div class="menu-button w-nav-button"></div><a href="/" class="brand-nav w-nav-brand"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/61d44087e4df5f30c8ac6074_Logo-2021.svg" loading="lazy" width="118" alt="Countly logo" class="logo-nav"/></a><nav role="navigation" class="nav-menu w-nav-menu"><div class="div-menu-full"><div data-hover="false" data-delay="0" class="dropdown w-dropdown"><div class="dropdown-toggle-nav w-dropdown-toggle"><div class="nav-link-drop">Product</div><div class="icon-2-nav w-icon-dropdown-toggle"></div></div><nav class="dropdown-list-2-nav w-dropdown-list"><div class="div-grid-navbar"><div class="w-layout-grid grid-dropdown-nav _2"><div class="dropdown-boxlink-2-nav"><a href="/product" class="dropdown-link-2-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb82235c5d987cc59e5e0f_rockect.svg" loading="eager" alt="Rocket emoji representing Countly products"/></div><div class="nav-heading">Product Overview</div></a><div class="dropdown-text-2-nav">Powerful analytics for web, mobile, and desktop.</div></div><div class="dropdown-boxlink-2-nav"><a href="/why-countly" aria-current="page" class="dropdown-link-2-nav w-inline-block w--current"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb825613d26402b993eab2_dart.svg" loading="eager" alt="Rocket emoji representing Countly products"/></div><div class="nav-heading">Why Countly?</div></a><div class="dropdown-text-2-nav">Secure and all-in-one insights for better decision making</div></div><div class="dropdown-boxlink-2-nav"><a href="/features-overview" class="dropdown-link-2-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb827671e3a75b136cb02e_avatar.svg" loading="eager" alt="Alien monster emoji representing the features created within Countly"/></div><div class="nav-heading">Features</div></a><div class="dropdown-text-2-nav">70+ features for better customer journeys</div></div><div class="dropdown-boxlink-2-nav _1"><a href="/privacy-by-design" class="dropdown-link-2-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb82911e19a503f3e918b2_lock.svg" loading="eager" alt="Lock emoji representing data privacy and security"/></div><div class="nav-heading">Privacy and Security</div></a><div class="dropdown-text-2-nav">Make user trust your most important asset</div></div></div></div></nav></div><div data-hover="false" data-delay="0" class="dropdown w-dropdown"><div class="dropdown-toggle-nav w-dropdown-toggle"><div class="nav-link-drop">Solutions</div><div class="icon-2-nav w-icon-dropdown-toggle"></div></div><nav class="dropdown-list-nav w-dropdown-list"><div class="div-grid-navbar"><div class="w-layout-grid grid-dropdown-nav"><div class="dropdown-title-nav"><div class="nav-heading">SOLUTIONS BY INDUSTRIES</div><div class="dropdown-txt-nav">Whatever you do or wherever you are, Countly has a solution for you</div></div><div class="dropdown-boxlink-nav"><a href="/healthcare" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb82cec7a3685b9356c441_pill.svg" loading="eager" alt="Pill emoji representing the healthcare industry"/></div><div>Healthcare</div></a></div><div class="dropdown-boxlink-nav"><a href="/finance" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb82fe24e1da09255abaa0_money.svg" loading="eager" alt="Money bag emoji representing financial industries"/></div><div>Financials</div></a></div><div class="dropdown-boxlink-nav"><a href="/telecom" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb82ec70dfb32ebbc66ebc_phone.svg" loading="eager" alt="Mobile phone emoji representing telecommunications industries"/></div><div>Telecommunications</div></a></div><div class="dropdown-boxlink-nav"><a href="/information-technology" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb8324a76fcd35b24cf898_laptop.svg" loading="eager" alt="Personal computer emoji representing tech and SaaS industries"/></div><div>Tech/SaaS</div></a></div><div class="dropdown-boxlink-nav"><a href="/education" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb8312bfd85f6f4dc83125_education.svg" loading="eager" alt="Graduation cap emoji representing the education industry"/></div><div>Education</div></a></div><div class="dropdown-boxlink-nav end-margen"><a href="/ecommerce" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/6352703132c266fca54e87d2_Create%20outstanding%20p.svg" loading="eager" alt="Shopping trolley emoji representing retail industries"/></div><div>Retail</div></a></div></div><div class="w-layout-grid grid-dropdown-nav"><div class="dropdown-title-nav"><div class="nav-heading">SOLUTIONS BY TEAMS</div><div class="dropdown-txt-nav">The platform where all data and all teams come to thrive</div></div><div class="dropdown-boxlink-nav"><a href="/product-teams" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb83410cead81e4b9fe515_puzzle.svg" loading="eager" alt="Jigsaw puzzle piece emoji representing product teams"/></div><div>Product Teams</div></a></div><div class="dropdown-boxlink-nav"><a href="/engineering-teams" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb834f71e3a71a576cb626_robot.svg" loading="eager" alt="Mechanical arm emoji representing engineering teams"/></div><div>Engineering Teams</div></a></div><div class="dropdown-boxlink-nav"><a href="/sales-teams" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb833413d264605c93f79c_handshake.svg" loading="eager" alt="Handshake emoji representing sales teams"/></div><div>Sales Teams</div></a></div><div class="dropdown-boxlink-nav"><a href="/marketing-teams" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb83686a8a272b9ec31f22_mega.svg" loading="eager" alt="Cheering megaphone emoji representing marketing teams"/></div><div>Marketing Teams</div></a></div><div class="dropdown-boxlink-nav"><a href="/customer-success-teams" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb8376d198574c0c0f4dfd_medal.svg" loading="eager" alt="First place medal emoji representing customer success teams"/></div><div>Customer Success Teams</div></a></div></div></div></nav></div><a href="/pricing" class="nav-link w-nav-link">Pricing</a><a href="/customers" class="nav-link w-nav-link">Customers</a><div data-hover="false" data-delay="0" class="dropdown w-dropdown"><div class="dropdown-toggle-nav _2 w-dropdown-toggle"><div class="nav-link-drop">Resources</div><div class="icon-2-nav w-icon-dropdown-toggle"></div></div><nav class="dropdown-list-3-nav w-dropdown-list"><div class="div-grid-navbar"><div class="w-layout-grid grid-dropdown-nav _3"><div class="dropdown-title-nav"><div class="nav-heading">Using Countly</div><div class="dropdown-txt-nav">Everything you need to navigate through your data</div></div><div class="dropdown-boxlink-nav"><a href="https://support.count.ly/hc/en-us" target="_blank" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/6331813602c436df2c176869_Create%20outstanding%20p.svg" loading="eager" alt="Page facing up emoji representing Countly documentation"/></div><div>Documentation</div></a></div><div class="dropdown-boxlink-nav"><a href="/contact" class="dropdown-link-nav _1 w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/6331812fd019557a79ae3970_Create%20outstan.svg" loading="eager" alt="Telephone receiver emoji representing Countly support"/></div><div>Contact Support</div></a></div></div><div class="w-layout-grid grid-dropdown-nav _3"><div class="dropdown-title-nav"><div class="nav-heading">Understanding Product Analytics</div><div class="dropdown-txt-nav">Find ways to elevate your strategies and make every data point count</div></div><div class="dropdown-boxlink-nav"><a href="/blog" target="_blank" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/6331814721fcf0b1bcb66af7_Create.svg" loading="eager" alt="Books emoji representing the Countly Blog"/></div><div>Blog</div></a></div><div class="dropdown-boxlink-nav hide"><a href="/product-led-story" class="dropdown-link-nav w-inline-block"><div class="icon-nav turquoise"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/647f09eaed7ed2b1be763418_18-19.svg" loading="eager" alt="Sparkles emoji to represent The Product-Lead Story blog "/></div><div>The Product-Led Story</div></a></div></div></div></nav></div></div><div class="div-block-two-buttons-nav-hide"><div class="block-button-nav-hide"><a href="https://flex.countly.com/#/account/create" target="_blank" class="button-flex-nav-shortview w-button">Get started with Flex</a><div class="tag-text-12px">COUNTLY FLEX | <span class="text-span-grey">CLOUD</span></div></div><div class="block-button-nav-hide"><a href="/demo" class="button-demo-nav-shortview w-button">Talk to an Enterprise expert</a><div class="tag-text-12px">COUNTLY ENTERPRISE | <span class="text-span-grey">SELF-HOSTED OR CLOUD</span></div></div></div></nav><div data-w-id="76a9ed73-e6a2-1a25-269a-2fbd8ffcbc46" class="block-drop-down-button-nav"><div class="drop-down-button-nav"><div>Get Countly </div><div class="icon-arrow-down-nav w-icon-dropdown-toggle"></div></div><div class="div-grid-navbar-button"><div id="w-node-_76a9ed73-e6a2-1a25-269a-2fbd8ffcbc4c-8ffcbc46" class="block-button-nav"><div class="block-button-nav-plan"><div class="tag-text-12px">COUNTLY FLEX | <span class="text-span-grey">CLOUD</span></div><a id="w-node-_76a9ed73-e6a2-1a25-269a-2fbd8ffcbc52-8ffcbc46" data-w-id="76a9ed73-e6a2-1a25-269a-2fbd8ffcbc52" href="https://flex.countly.com/#/account/create" target="_blank" class="dropdown-box-link-button w-inline-block"><div class="link-heading-button-nav"><span class="font-20px">🚀 </span> Get started with Flex <span class="text-spand-blackarrow">-></span></div><div class="text-block-subheading-button-nav"><span class="medium-font">Start free, and scale as your app gains more monthly active users.</span> Your success is our success.</div></a></div><div class="div-line-button-nav"></div><div class="block-button-nav-plan"><div class="tag-text-12px">COUNTLY ENTERPRISE | <span class="text-span-grey">SELF-HOSTED OR CLOUD</span></div><a id="w-node-_76a9ed73-e6a2-1a25-269a-2fbd8ffcbc63-8ffcbc46" data-w-id="76a9ed73-e6a2-1a25-269a-2fbd8ffcbc63" href="/demo" class="dropdown-box-link-button w-inline-block"><div class="link-heading-button-nav"><span class="font-20px">💬 </span> Talk to an Enterprise expert <span class="text-spand-blackarrow">-></span></div><div class="text-block-subheading-button-nav"><span class="medium-font">Join us for a live demo to see how Countly can help you</span> build an ideal product experience.</div></a></div></div></div></div></div></div></div><div class="hero-center-section"><div class="container-hero w-container"><div class="block-hero"><h1 class="center">Make your Product Analytics Secure, Simple, and Scalable</h1><p class="font-18px center">Unleash a world of opportunity for your products and services and build better customer journeys.</p></div><div class="div-block-images-why"><div id="w-node-bf1b5cb7-7da7-85a5-9fa4-fd26c775be7d-98cf5141" class="block-old-way"><h2 class="font-24px-semibold center">Old way. Multiple tools.</h2><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63761854235a7312f1adbeb6_Group%201403.svg" loading="eager" alt="" class="image-old-way"/></div><div id="w-node-_35756202-8536-23a4-8d63-b6fc9e371df4-98cf5141" class="block-countly-way"><h2 class="font-24px-semibold center">Countly way. Single, secure tool.</h2><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/6376186211bb672ffe8e39fc_Group%201405.svg" loading="eager" alt="" class="image-countlyway"/></div></div></div></div><div class="single-card-section"><div class="container-default-5rem-up w-container"><div class="card-middle darkblue"><h3 class="h3-middle-margin16px white">Get the data control, ownership, and security that your users’ trust deserves.</h3><a href="/privacy-by-design" class="block-link-green white w-inline-block"><div class="txt-link">What is “Privacy by design”? <span class="text-span-arrow">→</span></div></a></div></div></div><div class="main-section"><div class="container-7rem-up w-container"><h3 class="center">Innovative data strategies make the best-informed decisions</h3><div class="w-layout-grid grid-3-small-cards"><div class="card-small-emoji"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/631882feda5f465dd6f438dc_gamer.png" loading="lazy" alt="8-bit game icon emoji" class="emoji-card-64px"/><h4 class="font-20px-medium">Collecting Data</h4><div>Set up strategies to track, trace, collect, and store the precise analytics data you need, securely.</div></div><div class="card-small-emoji"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/62fb989656b07ff10847865b_braincircle.png" loading="lazy" alt="Brain emoji" class="emoji-card-64px"/><h4 class="font-20px-medium">Analyzing Data</h4><div>Match your product needs with deep and wide insights that help you make informed decisions.</div></div><div class="card-small-emoji"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/631882f67a27da734a3158d4_surf.png" loading="lazy" alt="Women surfer emoji" class="emoji-card-64px"/><h4 class="font-20px-medium">Acting on Data</h4><div>Make smart, data-powered product and business decisions through team collaboration.</div></div></div><div class="block-button-center"><a href="/features" class="button-white-shadow w-inline-block"><div>Explore all the tools available <span class="text-spand-blackarrow">→</span></div></a></div></div></div><div class="slider-words-section"><div class="container-7rem-up w-container"><div id="ms-slider" class="card-words-slider"><div id="two" data-w-id="127ac257-bba9-9002-c17c-67a875fe6720" class="block-wrap-words-slider"><div style="-webkit-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="wrap-words-left"><ul id="ul" role="list" class="list-slider-left w-list-unstyled"><li class="list-item-slider"><div id="item-2" class="heading-slider-left">Web Analytics</div></li><li class="list-item-slider"><div id="item-1" class="heading-slider-left">Metrics</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">KPIs</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">Desktop Analytics</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">Insights</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">Mobile Analytics</div></li></ul><ul id="ul" role="list" class="list-slider-left w-list-unstyled"><li id="li" class="list-item-slider"><div id="item-1" class="heading-slider-left">Metrics</div></li><li class="list-item-slider"><div id="item-2" class="heading-slider-left">Web Analytics</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">KPIs</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">Desktop Analytics</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">Insights</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-left">Mobile Analytics</div></li></ul></div><div class="font-40px-padding-normal">for</div><div style="-webkit-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="wrap-words-right"><ul id="ul" role="list" class="list-slider-right w-list-unstyled"><li id="li" class="list-item-slider"><div id="item-1" class="heading-slider-rgiht">UI/UX designer</div></li><li class="list-item-slider"><div id="item-2" class="heading-slider-rgiht">decision-makers</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">developers</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">Success teams</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">everyone</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">Marketing teams</div></li></ul><ul id="ul" role="list" class="list-slider-right w-list-unstyled"><li id="li" class="list-item-slider"><div id="item-1" class="heading-slider-rgiht">UI/UX designer</div></li><li class="list-item-slider"><div id="item-2" class="heading-slider-rgiht">decision-makers</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">developers</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">Success teams</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">everyone</div></li><li class="list-item-slider"><div id="item-3" class="heading-slider-rgiht">Marketing teams</div></li></ul></div></div><div class="gradient-word-slider"></div></div></div></div><div class="quote-section"><div class="container-7rem-up w-container"><div class="card-middle-line"><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent.png" loading="lazy" width="123" sizes="(max-width: 479px) 62vw, 206.982421875px" alt="IrisVision logo" srcset="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent-p-500.png 500w, https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent-p-800.png 800w, https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent-p-1080.png 1080w, https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent-p-1600.png 1600w, https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent-p-2000.png 2000w, https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent-p-2600.png 2600w, https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent-p-3200.png 3200w, https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/63173797d6e7155bafaa1c10_IV_horizontal_logo_transparent.png 5092w" class="logo-quote"/><blockquote class="text-quote-center">"Using Countly, we’ve been able to identify trends in how customers use the product. This way, we’ve been keeping customer experience central to our product roadmap."</blockquote><div class="name-quote">Adeel Bhatti</div><div class="text-job-quote">Manager, Business Operations</div></div><div class="block-button-center"><a href="/customers" class="button-white-shadow w-inline-block"><div>Learn more about Countly users <span class="text-spand-blackarrow">→</span></div></a></div></div></div><div class="image-section"><div class="container-default-5rem-up w-container"><div class="block-image-support"><h3 class="center">The all-around support that your analytics needs</h3><p class="font-18px center">Access our comprehensive support-system to unlock your data potential faster and with more ease.</p><img src="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/631880bc5e7a43553b177d2c_image%20why.webp" loading="lazy" width="773" height="751" alt="" srcset="https://cdn.prod.website-files.com/61c1b7c3e2f3805325be4594/631880bc5e7a43553b177d2c_image%20why-p-500.webp 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