CMO Corner | Marketing Dive

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Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?040116120224"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> // Load analytics.js (universal analytics) first (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); // set all the variables that are per-session or per-visit ga( 'create', 'UA-19684343-10', 'auto', {'name': 'orig'}, {'siteSpeedSampleRate': 2} ); // Set the same variables for aggregate data profile ga( 'create', 'UA-19684343-45', 'auto', {'name': 'agg'}, {'siteSpeedSampleRate': 2} ); //GA.js for tracking outbound links function trackOutboundLink(link, category, action, redirect) { try{ ga('orig.send', 'event', category, action); } catch(err) {} try{ ga('agg.send', 'event', category, action); } catch(err) {} //Timer to prevent redirect before processing data - not necessary if opening tab in new window if(redirect){ setTimeout(function(){ document.location.href = link.href; }, 100); } } $(document).ready(function() { $(".outboundlink").click(function() { trackOutboundLink(this, 'outboundlink', this.link, this.target != '_blank'); }); }); var diveSendPageviewEvent = true; if (diveSendPageviewEvent === true) { ga('orig.send', 'pageview'); ga('agg.send', 'pageview'); console.log('Queued sending of the pageview event to Google Analytics.'); } else { console.log('Sending the Google Analytics pageview event is disabled for this page.'); } // Actually track outbound links // Not sure if this is being used? var trackOutboundRegisterLink = function (url) { ga('agg.send', 'event', 'event_register', url, 'Registered for event', {'hitCallback': function () { document.location = url; } }); }; // Not sure if this is being used? var trackOutboundWebsiteLink = function (url) { // No need to manually change document.location; website opens in new tab ga('agg.send', 'event', 'event_website', url, 'Visited event site'); }; </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?520216211124" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.marketingdive.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?520216211124"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?520216211124"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard' || event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } googletag.pubads().setTargeting("topics", ["CMO Corner","cmo-corner"]); if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script>window.fallbackAds = '[{\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/retail\u002Dmarketing/498/?utm_source\u003DMD\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/XxIAGKZA7zMcfZyyHNzuEa6qtIHpiss5J5p1h2wuvCU/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzUzMzk5Njc0XzEuanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022The top trends in retail marketing\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022Top stories that underscore the leading influences on retail marketing,\u005Cu00a0including the creator economy, \u002790s nostalgia and Gen Z.\u005Cu00a0\u0022}]'</script> <script type="module" src="/static/js/dist/onBoardDiagnostics.bundle.js?520216211124" ></script>  </head> <body class="topic-page">  <a href="#skip-link-target" class="button button--loud skip-nav-link" tabindex="1">Skip to main content</a>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-55G8WRR" height="0" width="0" style="display:none;visibility:hidden"> </iframe></noscript>  <div id="prestitial-init" style="display: none;" class="prestitial-init"></div> <div id="prestitial-outer" class="prestitial content-overlay" style="display:none;"> <section class="site-menu" aria-label="Site menu"> <div class="site-menu-inner"> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg" alt="Marketing Dive" class="pub-logo"> </div> </section> <section class="paychek-page-wrapper row"> <div class="paychek-button large-4 large-push-8 columns"> <div> CONTINUE TO SITE ➞ </div> </div> <div class="paychek large-8 large-pull-4 columns"> <div id="paychekgoeshere"></div> <script data-cfasync="false" type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.showOverlay(); 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class="feed-header__description">Coverage of industry leaders from our journalists</p> <hr class="feed-header__divider"> </section> <ul class="feed layout-stack-xxl"> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/bose-cmo-brand-cultural-impact-ai-shakeout/733415/"> <img class="" src="https://imgproxy.divecdn.com/pY0Mw0FqruzrYML5_mSXbHwR4a-DCVL_JZrJ1Da1ppg/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Cb3NlX3hfVHlsYV9VbHRyYV9PcGVuX0VhcmJ1ZHNfQ2FtcGFpZ25fMDEuSlBH.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/vw7uT6cqbIFQifR6VyzyNr7qU_cJ-6ZiA1ufmyaRowE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Cb3NlX3hfVHlsYV9VbHRyYV9PcGVuX0VhcmJ1ZHNfQ2FtcGFpZ25fMDEuSlBH.webp 300w, https://imgproxy.divecdn.com/EBQ-qBVRmcJq9Q9h3E4w-mYzYkdB0uyz_5UDJ6G9wuQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Cb3NlX3hfVHlsYV9VbHRyYV9PcGVuX0VhcmJ1ZHNfQ2FtcGFpZ25fMDEuSlBH.webp 600w, https://imgproxy.divecdn.com/pY0Mw0FqruzrYML5_mSXbHwR4a-DCVL_JZrJ1Da1ppg/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Cb3NlX3hfVHlsYV9VbHRyYV9PcGVuX0VhcmJ1ZHNfQ2FtcGFpZ25fMDEuSlBH.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Singer Tyla sits on a beige couch against a blue background in an ad for Bose" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Permission granted by Bose</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <div class="label label--medium"> Q&A </div> <h3 class="feed__title feed__title--display"> <a href="/news/bose-cmo-brand-cultural-impact-ai-shakeout/733415/"> Bose CMO on driving the brand’s cultural impact and the coming AI shakeout </a> </h3> <p class="feed__description">Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Nov. 21, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/holiday-marketing-campaign-trends-2024/732350/"> <img class="" src="https://imgproxy.divecdn.com/ng9_p4K1qo4edwBf_xfrb4YKSjWjy_oOrzyOgK7K-Ps/g:nowe:0:0/c:3200:1807/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Gr5AwWjJQlzzlBxWu5yoQzcROo7wZVShWxB5zZSUfDA/g:nowe:0:0/c:3200:1807/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 300w, https://imgproxy.divecdn.com/1GNiTQ973IWHB5FQIlPap0HGkbhvs6xvRd-FwHXx_30/g:nowe:0:0/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 600w, https://imgproxy.divecdn.com/ng9_p4K1qo4edwBf_xfrb4YKSjWjy_oOrzyOgK7K-Ps/g:nowe:0:0/c:3200:1807/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Megan Thee Stallion for True Religion" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of True Religion</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <div class="label label--medium"> Deep Dive </div> <h3 class="feed__title feed__title--display"> <a href="/news/holiday-marketing-campaign-trends-2024/732350/"> ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers </a> </h3> <p class="feed__description">Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.</p> <span class="secondary-label">By <a rel="author" href="/editors/jdeyo/"> Jessica Deyo </a> •</span> <span class="secondary-label">Nov. 13, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/rei-coop-names-sephora-williams-sonoma-exec-abigail-jacobs-chief-marketing-officer/732667/"> <img class="" src="https://imgproxy.divecdn.com/lrb66vQaLSdP6ifotp6pZwcYKqxDv5ax8moROvL-TzY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yMDMxMDQ1MF9hYmlnYWlsamFjb2JzX2hlYWRzaG90XzE2eDlfd2ViX2xnLndlYnA=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/yWjgUGefY-aQw8lvGLl95nXQH-oqO4Cbuq_gYrCxnIQ/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yMDMxMDQ1MF9hYmlnYWlsamFjb2JzX2hlYWRzaG90XzE2eDlfd2ViX2xnLndlYnA=.webp 300w, https://imgproxy.divecdn.com/b7rN8yHW5-eNvcLqniH3tBUhIUMaG-WV1zWAXtQOG-E/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yMDMxMDQ1MF9hYmlnYWlsamFjb2JzX2hlYWRzaG90XzE2eDlfd2ViX2xnLndlYnA=.webp 600w, https://imgproxy.divecdn.com/lrb66vQaLSdP6ifotp6pZwcYKqxDv5ax8moROvL-TzY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yMDMxMDQ1MF9hYmlnYWlsamFjb2JzX2hlYWRzaG90XzE2eDlfd2ViX2xnLndlYnA=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A headshot of a blonde person on a white background." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of REI</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/rei-coop-names-sephora-williams-sonoma-exec-abigail-jacobs-chief-marketing-officer/732667/"> REI taps former Sephora, Williams-Sonoma exec for chief marketer </a> </h3> <p class="feed__description">Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.</p> <span class="secondary-label">By Cara Salpini •</span> <span class="secondary-label">Nov. 12, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/keurig-dr-pepper-names-new-cmo-digital-CPG-marketing/732635/"> <img class="" src="https://imgproxy.divecdn.com/NHqgl1UFFaSojB8d7kMBdyGBh0qLiO_-LsJjerVRPos/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/OngHnuDoDh3Vop2zuTnu_TMNde1nJry-Gsb9gE7weTo/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp 300w, https://imgproxy.divecdn.com/0W2C7BKb4VUyyTLiSBjYirfpU1Esoa0pwrUY4fM79rY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp 600w, https://imgproxy.divecdn.com/NHqgl1UFFaSojB8d7kMBdyGBh0qLiO_-LsJjerVRPos/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ob21lLWRyLXBlcHBlci10cnVjay5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Dr Pepper truck" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Keurig Dr Pepper</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/keurig-dr-pepper-names-new-cmo-digital-CPG-marketing/732635/"> Keurig Dr Pepper taps new CMO to accelerate digital-first marketing </a> </h3> <p class="feed__description">Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Nov. 12, 2024</span> </div> </li> <li class="feed__item feed-item-ad"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid1-mobile"></div> <div id='dfp-hybrid1-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid1-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function 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googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/heineken-usa-names-cmo-brand-building-beer-industry/732516/"> <img class="" src="https://imgproxy.divecdn.com/dWj7gBVZAIdmmfsgfoxyWINsMA00AlSunyMPjzAiIqI/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZWluZWtlbl9iZWVyLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/X2aCLSl7xja9LTYdZanMXIErHevJpWCAgBS5BEmHzdo/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZWluZWtlbl9iZWVyLmpwZw==.webp 300w, https://imgproxy.divecdn.com/4QIugaNjEXPvuYJ2pWoWLWDh4hPynAUpWK0WI8c14tE/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZWluZWtlbl9iZWVyLmpwZw==.webp 600w, https://imgproxy.divecdn.com/dWj7gBVZAIdmmfsgfoxyWINsMA00AlSunyMPjzAiIqI/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZWluZWtlbl9iZWVyLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="An illustration of bottles of Heineken beer on display on July 31, 2023 in San Anselmo, California." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Justin Sullivan via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/heineken-usa-names-cmo-brand-building-beer-industry/732516/"> Heineken USA names new CMO focused on brand building </a> </h3> <p class="feed__description">Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Nov. 11, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/papa-johns-names-cmo-data-driven-driven-creative-QSR-marketing/732235/"> <img class="" src="https://imgproxy.divecdn.com/Y3oWiRD0cRtjO7mZ6GxQRHaXhJX0Pv56XjIzgAmhfzo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/ziXj_QwrEgp2jVmyIe7NDBrNlf1r09H-NAyiyWBYZvw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp 300w, https://imgproxy.divecdn.com/0L6monLjvKJO99H5YVjjHk1kzek6fr1_BHcD7uERcd4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp 600w, https://imgproxy.divecdn.com/Y3oWiRD0cRtjO7mZ6GxQRHaXhJX0Pv56XjIzgAmhfzo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ecml2ZXJfZXhpdGluZ19yZXN0YXVyYW50Xy1fQS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="An image of Papa Johns sign on a store" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Papa Johns</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/papa-johns-names-cmo-data-driven-driven-creative-QSR-marketing/732235/"> Papa Johns names new CMO to elevate data-driven creativity </a> </h3> <p class="feed__description">Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Nov. 7, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/cracker-barrel-new-cmo-restaurant-marketing-to-gen-z/731899/"> <img class="" src="https://imgproxy.divecdn.com/i-5xdLRrogmTqNIbzX1T-hCCRDbJ0xP3Cjv3UNzQyeo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GWTI1X0NvdW50cnlfRnJpZWRfVHVya2V5X1RWX1Nwb3RfRmVhdHVyZS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/V2qBdPCRpVVyrveWDD-4TOvyrkfS9BYXQVlwKKDrfnA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GWTI1X0NvdW50cnlfRnJpZWRfVHVya2V5X1RWX1Nwb3RfRmVhdHVyZS5qcGc=.webp 300w, https://imgproxy.divecdn.com/-w9eqwE5Woie8UWDaPRZIdtODPYC85c_dl8cUFQwKyc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GWTI1X0NvdW50cnlfRnJpZWRfVHVya2V5X1RWX1Nwb3RfRmVhdHVyZS5qcGc=.webp 600w, https://imgproxy.divecdn.com/i-5xdLRrogmTqNIbzX1T-hCCRDbJ0xP3Cjv3UNzQyeo/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GWTI1X0NvdW50cnlfRnJpZWRfVHVya2V5X1RWX1Nwb3RfRmVhdHVyZS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Country fried turkey sits on a table in a Cracker Barrel ad" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Permission granted by Cracker Barrel</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <div class="label label--medium"> Q&A </div> <h3 class="feed__title feed__title--display"> <a href="/news/cracker-barrel-new-cmo-restaurant-marketing-to-gen-z/731899/"> Cracker Barrel’s new CMO on reconnecting a heritage brand to culture </a> </h3> <p class="feed__description">Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Nov. 6, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/build-a-bear-new-chief-brand-officer/731587/"> <img class="" src="https://imgproxy.divecdn.com/jju6uVVzLg5LD2VjYfRP6o2TZEflXl-sGcpYmJljlOU/g:nowe:0:103/c:1280:723/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjM4NC5qcGVn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/3byybL1Dbg7ViKum2ErOWDk20nWgutuZWMcn3vF8nWo/g:nowe:0:103/c:1280:723/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjM4NC5qcGVn.webp 300w, https://imgproxy.divecdn.com/X32CoOaamUQHoLcFIQkyWujbHL75GiZrzp_t3mPS27c/g:nowe:0:103/c:1280:723/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjM4NC5qcGVn.webp 600w, https://imgproxy.divecdn.com/jju6uVVzLg5LD2VjYfRP6o2TZEflXl-sGcpYmJljlOU/g:nowe:0:103/c:1280:723/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjM4NC5qcGVn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A bright blue storefront entrance." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Daphne Howland/Marketing Dive</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/build-a-bear-new-chief-brand-officer/731587/"> Build-A-Bear appoints chief brand officer </a> </h3> <p class="feed__description">Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola.</p> <span class="secondary-label">By Tatiana Walk-Morris •</span> <span class="secondary-label">Oct. 30, 2024</span> </div> </li> <li class="feed__item feed-item-ad"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid3-mobile"></div> <div id='dfp-hybrid3-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid3-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid3'; var 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srcset="https://imgproxy.divecdn.com/nnoXhq3aZARWmjGAg20Cuq7-acNAwzKGz-CvXsaK1Ps/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDMyOTAzNjU1X0lzdGloQXMuanBn.webp 300w, https://imgproxy.divecdn.com/SYsccmN4G1gmKZUy9ye9QtWTUYw99-7H4h2zEj9XkVw/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDMyOTAzNjU1X0lzdGloQXMuanBn.webp 600w, https://imgproxy.divecdn.com/knyw8HicL7Vl7Vh_lIeYKC9z1lBXwCMTbOZ_r77vaJw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDMyOTAzNjU1X0lzdGloQXMuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Close-up of a person on a computer and calculator." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">PeopleImages via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/mckinsey-cmo-strategy-generative-AI-pricing-performance-marketing/731340/"> McKinsey: CMOs feel unprepared as duties pile up </a> </h3> <p class="feed__description">Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Oct. 29, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/columbia-sportswear-creative-revamp-omnichannel-marketing/731031/"> <img class="" src="https://imgproxy.divecdn.com/LUFrjwRPZrANswxvs6_FlFY1f5GQPBHm7pQHgd2nPPg/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db21pbmdfMjAyNV9Kb2UuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/G98phHohqi4KcKKkbAvLkHvhEHX6W18_KGDWTjkb4Lc/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db21pbmdfMjAyNV9Kb2UuanBn.webp 300w, https://imgproxy.divecdn.com/dTU4XjNcynPzsq1K7u0rhdIZe7aAqrxcGQzN9OlhlJ8/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db21pbmdfMjAyNV9Kb2UuanBn.webp 600w, https://imgproxy.divecdn.com/LUFrjwRPZrANswxvs6_FlFY1f5GQPBHm7pQHgd2nPPg/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db21pbmdfMjAyNV9Kb2UuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Joe Boyle, Columbia Brand President presenting in Portland, Oregon" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Columbia Sportswear</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/columbia-sportswear-creative-revamp-omnichannel-marketing/731031/"> Columbia revamps creative strategy with new top marketer, agency </a> </h3> <p class="feed__description">Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Oct. 25, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" 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> </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Brandon Bell via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/red-lobster-cmo-chapter-11-bankruptcy-exit-endless-shrimp/730875/"> Red Lobster appoints new CMO to usher in post-bankruptcy era </a> </h3> <p class="feed__description">Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Oct. 24, 2024</span> </div> </li> <li 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A blue Sour Patch Kid gummy sits in an office chair to the right" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Permission granted by Sour Patch Kids</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <div class="label label--medium"> Opinion </div> <h3 class="feed__title feed__title--display"> <a href="/news/top-gen-alpha-brands-crocs-nutter-butter-sour-patch-kids/730291/"> 3 brands that understand Gen Alpha’s humor — and what they’re doing right </a> </h3> <p class="feed__description">Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz. </p> <span class="secondary-label">By Evan Horowitz •</span> <span class="secondary-label">Oct. 22, 2024</span> </div> </li> <li class="feed__item feed-item-ad"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid4-mobile"></div> <div id='dfp-hybrid4-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid4-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid4'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if 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https://imgproxy.divecdn.com/UODY1mCtL27hWTBnS2UEK9RAgzC-fBJPTzEU1BHM3Fc/g:nowe:0:0/c:1024:578/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xOTcyOTkyMjIzXzEuanBn.webp 600w, https://imgproxy.divecdn.com/Lq7cfmVs2bRaCsoNBE2OBm02orJWznv7FGFQmABWp7c/g:nowe:0:0/c:1024:578/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xOTcyOTkyMjIzXzEuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A Starbucks store stands in Manhattan on January 30, 2024 in New York City." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Spencer Platt via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 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srcset="https://imgproxy.divecdn.com/mh6SzFF2ruC0vvb5EQwyVpTVZcaSuaCYdAqs8sX2wZk/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Vbmtub3duLTE1LmpwZWc=.webp 300w, https://imgproxy.divecdn.com/2_9sVioMvvHbeEQiiqLmjWdS3YQ-onGzfn9oHj1Nxck/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Vbmtub3duLTE1LmpwZWc=.webp 600w, https://imgproxy.divecdn.com/EFSUgKSh8hYKWsuFXPkiROmM_dCn3pqxntI6S9ZCgEw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Vbmtub3duLTE1LmpwZWc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A person interacts with a registration desk at Advertising Week" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Permission granted by Shutterstock</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/top-takeaways-advertising-week-new-york/729578/"> Top takeaways from Advertising Week 2024 marketers need to know </a> </h3> <p class="feed__description">Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.</p> <span class="secondary-label">By <a rel="author" href="/editors/ckelly/"> Chris Kelly </a> •</span> <span class="secondary-label">Oct. 18, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/dominos-pizza-kate-trumbull-CMO-QSR-marketing/730124/"> <img class="" src="https://imgproxy.divecdn.com/r5cmQququRcpV3AqUojMo9WRgzxMGYYuH5i1INDSEW8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb21pbm9zX1F1YWxpdHlfQ2FwdGFpbnNfUFJJbWFnZXNfNC5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/MjFYmmOmeGi75-jpPYzRqdevldeHJjOQV3VYjx0qZq0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb21pbm9zX1F1YWxpdHlfQ2FwdGFpbnNfUFJJbWFnZXNfNC5qcGc=.webp 300w, https://imgproxy.divecdn.com/1dY9-X3REps0qxY28edD5kILH3fo3ty8CJa-ri6_YnM/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb21pbm9zX1F1YWxpdHlfQ2FwdGFpbnNfUFJJbWFnZXNfNC5qcGc=.webp 600w, https://imgproxy.divecdn.com/r5cmQququRcpV3AqUojMo9WRgzxMGYYuH5i1INDSEW8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Eb21pbm9zX1F1YWxpdHlfQ2FwdGFpbnNfUFJJbWFnZXNfNC5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Permission granted by Domino's Pizza</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/dominos-pizza-kate-trumbull-CMO-QSR-marketing/730124/"> Domino’s promotes brand chief to CMO to sharpen global strategy </a> </h3> <p class="feed__description">Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Oct. 17, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/jcpenney-holiday-marketing-strategy-really-big-deal-reveals/730034/"> <img class="" src="https://imgproxy.divecdn.com/7H_lBTPzKhVAf5_SWt1bAbNyrc-YGZj05EFchRuqxDY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KQ1Blbm5leV9NYXJ0aGFfU3Rld2FydC5wbmc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Sq0YHOGDuqUVSm2j8h-yhh54ZIZjL4Hx_KcxqeUWwQk/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KQ1Blbm5leV9NYXJ0aGFfU3Rld2FydC5wbmc=.webp 300w, https://imgproxy.divecdn.com/VXFsgOwTVTZfuoSInmyrtDtUuEHKkeRJ0DBJr8k0cBM/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KQ1Blbm5leV9NYXJ0aGFfU3Rld2FydC5wbmc=.webp 600w, 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class="feed__description">The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway. </p> <span class="secondary-label">By <a rel="author" href="/editors/jdeyo/"> Jessica Deyo </a> •</span> <span class="secondary-label">Oct. 17, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/nespresso-CPG-marketing-sustainability-esg-backlash-advertising-week/729561/"> <img class="" src="https://imgproxy.divecdn.com/Z1hYjcAsqOdvO4fH58CkmSItxsps1SRJAzQDVW329tI/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OZXNwcmVzc29fUG93ZXJfb2ZfQWx1bS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/LQpKzc0PjLkg43Hup-soykfeJbgwrIwag6UnLyejTho/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OZXNwcmVzc29fUG93ZXJfb2ZfQWx1bS5qcGc=.webp 300w, https://imgproxy.divecdn.com/VC6LV69qeFd-1Ap2WYFZ5hw3xDp2y9p2RGJwIq13R2Q/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OZXNwcmVzc29fUG93ZXJfb2ZfQWx1bS5qcGc=.webp 600w, https://imgproxy.divecdn.com/Z1hYjcAsqOdvO4fH58CkmSItxsps1SRJAzQDVW329tI/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9OZXNwcmVzc29fUG93ZXJfb2ZfQWx1bS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Nespresso" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Nespresso</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <div class="label label--medium"> Q&A </div> <h3 class="feed__title feed__title--display"> <a 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srcset="https://imgproxy.divecdn.com/FXxr9W60AjEdJIC05jhLIGp899Pw8Jzmaj6dJAjEGPY/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BV05ZLTcxMzItU0wyXzY4NjcuanBn.webp 300w, https://imgproxy.divecdn.com/LgcywXMjYrECWNlKw5clnUzoljxBeVyksAKwvExK2FY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BV05ZLTcxMzItU0wyXzY4NjcuanBn.webp 600w, https://imgproxy.divecdn.com/S35escKICiMTOp8KA0Hh6ykb8YlRfdD8eSw-lN2OBC0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BV05ZLTcxMzItU0wyXzY4NjcuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Duracell Global Chief Marketing Officer Ramon Velutini during an AWNY panel" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Advertising Week New York</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/duracell-low-interest-brand-culture-advertising-week/729216/"> Duracell CMO’s lessons for bringing low-interest brands into culture </a> </h3> <p class="feed__description">Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.</p> <span class="secondary-label">By <a rel="author" href="/editors/ckelly/"> Chris Kelly </a> •</span> <span class="secondary-label">Oct. 9, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/mountain-dew-new-logo-visual-refresh/728669/"> <img class="" src="https://imgproxy.divecdn.com/GbS5Evejw2q4Z7jzYG3UZfZB27wK1awT442c8JIxjCE/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS80X0hlcm8tQ2Fuc19sb3Jlcy5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Xa3K8eW5baIx1KRMM1r2pLowEHYK_qWwzBUtkPAh6aY/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS80X0hlcm8tQ2Fuc19sb3Jlcy5qcGc=.webp 300w, https://imgproxy.divecdn.com/ppdB9zVFK-n7xGW67MmKoqqJjKQM1zMwN5xwR8QP-N8/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS80X0hlcm8tQ2Fuc19sb3Jlcy5qcGc=.webp 600w, https://imgproxy.divecdn.com/GbS5Evejw2q4Z7jzYG3UZfZB27wK1awT442c8JIxjCE/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS80X0hlcm8tQ2Fuc19sb3Jlcy5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Mountain Dew cans with a new logo" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Mountain Dew</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/mountain-dew-new-logo-visual-refresh/728669/"> Why Mountain Dew refreshed its visual identity for a new era of marketing </a> </h3> <p class="feed__description">A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.</p> <span class="secondary-label">By <a rel="author" href="/editors/ckelly/"> Chris Kelly </a> •</span> <span class="secondary-label">Oct. 9, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/mobile-marketers-need-know-rcs-messaging-apple/728716/"> <img class="" src="https://imgproxy.divecdn.com/gNHfjT53-GwpPKOFRDTpFCL_fLaajSOyk9FGnIyOV70/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkwODE0MTgxXzEuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Ia_5fIIaPG_OSLKJEFI0ql-wU1Qk6zghLkpTvaOTUnc/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkwODE0MTgxXzEuanBn.webp 300w, https://imgproxy.divecdn.com/KIz5Vrze7zN8DwJlQBIULpy7ujzqlZyAkgeQWQLYYrM/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkwODE0MTgxXzEuanBn.webp 600w, https://imgproxy.divecdn.com/gNHfjT53-GwpPKOFRDTpFCL_fLaajSOyk9FGnIyOV70/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzkwODE0MTgxXzEuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Texting, phone use" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Eduard Figueres via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/mobile-marketers-need-know-rcs-messaging-apple/728716/"> 5 ways marketers can master RCS for mobile messaging </a> </h3> <p class="feed__description">Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.</p> <span class="secondary-label">By <a rel="author" href="/editors/jdeyo/"> Jessica Deyo </a> •</span> <span class="secondary-label">Oct. 3, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/jcpenney-names-consulting-cmo-retail-marketing-turnaround/728662/"> <img class="" src="https://imgproxy.divecdn.com/plH1JQG2-covqcnDyBYTHAH5iv_9xvofoEYNlZLyLJY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tYXJ0aGEtamNwLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/uwO-ahLFJVeHWyLYNu0ughby021He3KGDByn8bdVnhU/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tYXJ0aGEtamNwLmpwZw==.webp 300w, https://imgproxy.divecdn.com/jWKlIMh3WZleJqZ33cb9JtpmjIAwY1qeyN6VTviqBTo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tYXJ0aGEtamNwLmpwZw==.webp 600w, https://imgproxy.divecdn.com/plH1JQG2-covqcnDyBYTHAH5iv_9xvofoEYNlZLyLJY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9tYXJ0aGEtamNwLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Martha Stewart holds a football in a baking dish in a JCPenney ad" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of JCPenney</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/jcpenney-names-consulting-cmo-retail-marketing-turnaround/728662/"> JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan </a> </h3> <p class="feed__description">The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”</p> <span class="secondary-label">By <a rel="author" href="/editors/padams/"> Peter Adams </a> •</span> <span class="secondary-label">Oct. 2, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/mazda-cmo-interview-brand-platform-campaign-launch/727468/"> <img class="" src="https://imgproxy.divecdn.com/vM_mE305qn4Zk9xOpG9BzAOe0rW07JRFLsiPsDhlqrQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9NYXpkYV9NQUJNX0JfTGFuZHNjYXBlX3YxLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/4ka_m72SQ3ixtMk2Ed2olKti1hzS6LCIaIFTjKoWgAg/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9NYXpkYV9NQUJNX0JfTGFuZHNjYXBlX3YxLmpwZw==.webp 300w, https://imgproxy.divecdn.com/r7rbbCj8wjwjQ4SzJUI8ZDi2HQ_9efKYC1owovGieTo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9NYXpkYV9NQUJNX0JfTGFuZHNjYXBlX3YxLmpwZw==.webp 600w, https://imgproxy.divecdn.com/vM_mE305qn4Zk9xOpG9BzAOe0rW07JRFLsiPsDhlqrQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9NYXpkYV9NQUJNX0JfTGFuZHNjYXBlX3YxLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Mazda campaign art" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Mazda</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <div class="label label--medium"> Q&A </div> <h3 class="feed__title feed__title--display"> <a href="/news/mazda-cmo-interview-brand-platform-campaign-launch/727468/"> Mazda’s CMO on how a new brand platform helps it punch above its weight </a> </h3> <p class="feed__description">WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.</p> <span class="secondary-label">By <a rel="author" href="/editors/ckelly/"> Chris Kelly </a> •</span> <span class="secondary-label">Sept. 25, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/macys-marketing-executive-jason-holzman/727551/"> <img class="" src="https://imgproxy.divecdn.com/CFFCX8NsD1PTZM_swHmthEIasPb1da5jgzKTxMAuZqQ/g:nowe:111:177/c:1168:659/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjcyNy5qcGVn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/UueC4IGzYiiOnbcdqtFQc5z3Lcb58oqOIIxpT9HRpjI/g:nowe:111:177/c:1168:659/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjcyNy5qcGVn.webp 300w, https://imgproxy.divecdn.com/aAlsiJkF9i7hGHwTLr-zxpuNuU8GYrukL8OuU_z1u1Q/g:nowe:111:177/c:1168:659/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjcyNy5qcGVn.webp 600w, https://imgproxy.divecdn.com/CFFCX8NsD1PTZM_swHmthEIasPb1da5jgzKTxMAuZqQ/g:nowe:111:177/c:1168:659/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjcyNy5qcGVn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Pillars on flanking a department store entrance." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Daphne Howland/Marketing Dive</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/macys-marketing-executive-jason-holzman/727551/"> Macy’s beefs up marketing team </a> </h3> <p class="feed__description">Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.</p> <span class="secondary-label">By Daphne Howland •</span> <span class="secondary-label">Sept. 19, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/wrangler-western-heritage-authenticity-music-nfl-campaign/726775/"> <img class="" src="https://imgproxy.divecdn.com/SU2jXqLYBBH4X1TZDRQJLoYzSrdlG5YAwgqMbXRBYAg/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS93cmFuZ2xlcl9vTlkwRXFpLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/fSwEj7Sq_nKCr8w79ZVrqg9jmB8kXTsi6I3TK_aOiUI/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS93cmFuZ2xlcl9vTlkwRXFpLmpwZw==.webp 300w, https://imgproxy.divecdn.com/YCPCn0KAhWbtgjTbRA9TaMs4_eu6bWtzh229aVC1q_0/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS93cmFuZ2xlcl9vTlkwRXFpLmpwZw==.webp 600w, https://imgproxy.divecdn.com/SU2jXqLYBBH4X1TZDRQJLoYzSrdlG5YAwgqMbXRBYAg/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS93cmFuZ2xlcl9vTlkwRXFpLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="People in a diner in a Wrangler ad" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of Wrangler</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/wrangler-western-heritage-authenticity-music-nfl-campaign/726775/"> How Wrangler is riding its Western heritage to build brand momentum </a> </h3> <p class="feed__description">After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.</p> <span class="secondary-label">By <a rel="author" href="/editors/ckelly/"> Chris Kelly </a> •</span> <span class="secondary-label">Sept. 12, 2024</span> </div> </li> <li class="row feed__item"> <div class="medium-4 columns"> <figure class="feed__image-container"> <a class="feed__image" href="/news/td-bank-accessible-young-consumer-campaign-cmo-interview/726487/"> <img class="" src="https://imgproxy.divecdn.com/L1uDwROPJtF1w9X8dkPGlnSf7Z1JB88l19AUzy4n8G0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9URF9Pd25JdF9FTi5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/mwUfb0A76rpdzlrAjupJlynMDNHPMSKUk1NMFuz9aJ4/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9URF9Pd25JdF9FTi5qcGc=.webp 300w, https://imgproxy.divecdn.com/VBTcIA8ZbZFVEbmh1v69qppJJ3eyuRdSPNltR4nR5qQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9URF9Pd25JdF9FTi5qcGc=.webp 600w, https://imgproxy.divecdn.com/L1uDwROPJtF1w9X8dkPGlnSf7Z1JB88l19AUzy4n8G0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9URF9Pd25JdF9FTi5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A young woman holds a phone in front of a space launch for a TD Bank ad" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="0"> <div class="feed__attribution">Courtesy of TD Bank</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" alt="Image attribution tooltip" width="16" height="16" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns"> <h3 class="feed__title feed__title--display"> <a href="/news/td-bank-accessible-young-consumer-campaign-cmo-interview/726487/"> How TD Bank makes banking accessible to younger, diverse consumers </a> </h3> <p class="feed__description">Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.</p> <span class="secondary-label">By <a rel="author" href="/editors/ckelly/"> Chris Kelly </a> •</span> <span class="secondary-label">Sept. 11, 2024</span> </div> </li> </ul> <div class="pagination"> <a href="?page=2" class="button button--soft">  More stories<img class="button__icon button__icon--small 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