Jessica Deyo | Marketing Dive

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You can push() any number of functions which will be stored unless and until trigger() // is called. Once trigger() is called any future functions that you push() in will be executed immediately. // It is safe to call .trigger() multiple times. Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?040116120224"></script> <script type="text/javascript"> var divecounter_settings = {}; divecounter_settings.showSignupAd = true; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> // Load analytics.js (universal analytics) first (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); // set all the variables that are per-session or per-visit ga( 'create', 'UA-19684343-10', 'auto', {'name': 'orig'}, {'siteSpeedSampleRate': 2} ); // Set the same variables for aggregate data profile ga( 'create', 'UA-19684343-45', 'auto', {'name': 'agg'}, {'siteSpeedSampleRate': 2} ); //GA.js for tracking outbound links function trackOutboundLink(link, category, action, redirect) { try{ ga('orig.send', 'event', category, action); } catch(err) {} try{ ga('agg.send', 'event', category, action); } catch(err) {} //Timer to prevent redirect before processing data - not necessary if opening tab in new window if(redirect){ setTimeout(function(){ document.location.href = link.href; }, 100); } } $(document).ready(function() { $(".outboundlink").click(function() { trackOutboundLink(this, 'outboundlink', this.link, this.target != '_blank'); }); }); var diveSendPageviewEvent = true; if (diveSendPageviewEvent === true) { ga('orig.send', 'pageview'); ga('agg.send', 'pageview'); console.log('Queued sending of the pageview event to Google Analytics.'); } else { console.log('Sending the Google Analytics pageview event is disabled for this page.'); } // Actually track outbound links // Not sure if this is being used? var trackOutboundRegisterLink = function (url) { ga('agg.send', 'event', 'event_register', url, 'Registered for event', {'hitCallback': function () { document.location = url; } }); }; // Not sure if this is being used? var trackOutboundWebsiteLink = function (url) { // No need to manually change document.location; website opens in new tab ga('agg.send', 'event', 'event_website', url, 'Visited event site'); }; </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?081516261124" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.marketingdive.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?081516261124"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?081516261124"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard' || event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-mobile').addService(googletag.pubads()); } if ((typeof divecounter !== "undefined") && (divecounter.getData().is_subscriber)) { googletag.pubads().setTargeting("is_subscriber", "yes"); } var site = window.location.host; googletag.pubads().setTargeting("site", site); var first_path = window.location.pathname.split( '/' )[1]; googletag.pubads().setTargeting("first_path", first_path); // Set ad targeting on the trendline to show the ads designated for it var isTopicPage = window.location.pathname.indexOf('/topic/') !== -1; if(isTopicPage) { googletag.pubads().setTargeting('is_topics_page', 'true'); } googletag.pubads().setCentering(true); googletag.pubads().collapseEmptyDivs(false); // Whether to collapse the slots even before the ads are fetched. googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script>window.fallbackAds = '[{\u0022adType\u0022: \u0022editorial_native_ad\u0022, \u0022link\u0022: \u0022/trendline/retail\u002Dmarketing/498/?utm_source\u003DMD\u0026utm_medium\u003DNativeFB\u0026utm_campaign\u003DTrendlineFB\u0022, \u0022label\u0022: \u0022Trendline\u0022, \u0022image\u0022: \u0022https://imgproxy.divecdn.com/XxIAGKZA7zMcfZyyHNzuEa6qtIHpiss5J5p1h2wuvCU/g:ce/rs:fit:212:100/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xMzUzMzk5Njc0XzEuanBn.webp\u0022, \u0022attribution\u0022: \u0022\u0022, \u0022headline\u0022: \u0022The top trends in retail marketing\u0022, \u0022ctaText\u0022: \u0022Access now\u0022, \u0022description\u0022: \u0022Top stories that underscore the leading influences on retail marketing,\u005Cu00a0including the creator economy, \u002790s nostalgia and Gen Z.\u005Cu00a0\u0022}]'</script> <script type="module" src="/static/js/dist/onBoardDiagnostics.bundle.js?081516261124" ></script>  </head> <body class="detail-page">  <a href="#skip-link-target" class="button button--loud skip-nav-link" tabindex="1">Skip to main content</a>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-55G8WRR" height="0" width="0" style="display:none;visibility:hidden"> </iframe></noscript>  <div id="prestitial-init" style="display: none;" class="prestitial-init"></div> <div id="prestitial-outer" class="prestitial content-overlay" style="display:none;"> <section class="site-menu" aria-label="Site menu"> <div class="site-menu-inner"> <img src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg" alt="Marketing Dive" class="pub-logo"> </div> </section> <section class="paychek-page-wrapper row"> <div class="paychek-button large-4 large-push-8 columns"> <div> CONTINUE TO SITE ➞ </div> </div> <div class="paychek large-8 large-pull-4 columns"> <div id="paychekgoeshere"></div> <script data-cfasync="false" type="text/javascript"> if (typeof prestitialAds !== 'undefined' && prestitialAds.pageIsPrestitialEligible()) { prestitialAds.showOverlay(); 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</script> <div class="search-overlay"></div> <div class="page-wrapper"> <div class="page-inner-wrapper" id="skip-link-target"> <div class="row"> <div class="medium-10 medium-centered large-12"> <section id="main-content" class="main-content large-8 columns"> <section class="breadcrumb"> <a href="/editors/">← Editorial Team</a> <div class="clear-fix"></div> </section> <div class="editor-detail-wrapper"> <div class="row">  <div class="medium-3 large-2 columns"> <img src="https://d1b6lhn2ymmy1x.cloudfront.net/journalist-headshots/Deyo-Jess-square-600x600.jpeg" class="editor-headshot" alt="Author's Photo"> </div> <div class="medium-9 large-10 columns"> <div class="editor-detail-info"> <h1 class="editor-name display-heading-04"> Jessica Deyo </h1> <span class="editor-title">  Editor </span> <p class="editor-bio">Jess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.</p> <div class="editor-outreach"> <h3 class="editor-outreach__header">Get in touch</h3> <a href="/cdn-cgi/l/email-protection#36165c52534f59765f5852434542444f525f40531855595b" class="editor-outreach__link analytics t-editors-bio-email"> <div class="editor-outreach__text"> <span>Email <span class="__cf_email__" data-cfemail="a5cfc1c0dccae5cccbc1d0d6d1d7dcc1ccd3c08bc6cac8">[email protected]</span></span> <img class="editor-outreach__chevron" src="/static/img/menu_icons/chevron--loud.svg?214618250321" alt="chevron"> </div> </a> <a href=/submit-tip/ class="editor-outreach__link analytics t-tip-editors-bio"> <div class="editor-outreach__text"> <span>Submit a tip to our team</span> <img class="editor-outreach__chevron" src="/static/img/menu_icons/chevron--loud.svg?214618250321" alt="chevron"> </div> </a> </div> </div> </div> </div> <hr class="section-divider"> </div> <div class="past-articles"> <h3 id="article-count"> 281 articles by Jessica Deyo </h3> <label for="filter-month-select">Filter by month:</label> <select id="filter-month-select" name="month" class="js-list-select"> <option value="all">Show All</option> </select> <ul class="feed"> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/jcpenney-really-big-deal-reveals-holiday-campaign-performance/733695/" class="analytics t-editors-bio-article">How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far</a></h3> <span class="secondary-label">Nov. 26, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/apple-selling-news-ads-directly-advertising-business/733464/" class="analytics t-editors-bio-article">Apple begins selling News ads directly as its advertising ambitions grow</a></h3> <span class="secondary-label">Nov. 21, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/lexus-25-years-december-to-remember-ads/733281/" class="analytics t-editors-bio-article">Lexus marks 25 years of ‘December to Remember’ with nostalgic ads</a></h3> <span class="secondary-label">Nov. 19, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/knorr-targets-zillennials-holiday-cooking-fails/733117/" class="analytics t-editors-bio-article">Knorr targets zillennials in campaign celebrating holiday cooking blunders</a></h3> <span class="secondary-label">Nov. 18, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/kroger-shop-the-scene-hulu-holiday-campaign/732880/" class="analytics t-editors-bio-article">Kroger plans Shop the Scene experience on Hulu for holiday campaign</a></h3> <span class="secondary-label">Nov. 14, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/holiday-marketing-campaign-trends-2024/732350/" class="analytics t-editors-bio-article">‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers</a></h3> <span class="secondary-label">Nov. 13, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/doordash-hispanic-consumers-hay-doordash-en-la-casa/732439/" class="analytics t-editors-bio-article">DoorDash puts fresh spin on family meals for Hispanic Gen Zers</a></h3> <span class="secondary-label">Nov. 11, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/burger-king-holiday-deals-advent-calendar-mobile-app/732212/" class="analytics t-editors-bio-article">Burger King doles out holiday deals with immersive mobile app experience</a></h3> <span class="secondary-label">Nov. 7, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/sharkninja-david-beckham-global-holiday-campaign/731806/" class="analytics t-editors-bio-article">SharkNinja and David Beckham help consumers ‘Ninja the Holidays’</a></h3> <span class="secondary-label">Nov. 4, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/snap-revenue-third-quarter-earnings-ai-augmented-reality/731444/" class="analytics t-editors-bio-article">Snap doubles number of advertisers in Q3 as AI, AR bets persist</a></h3> <span class="secondary-label">Oct. 31, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/loreal-maybelline-pinterest-investment-gen-z-marketing/731034/" class="analytics t-editors-bio-article">How L’Oréal’s bigger Pinterest bets are winning over Gen Z</a></h3> <span class="secondary-label">Oct. 28, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/urban-outfitters-uo-carol-holiday-marketing-campaign/730818/" class="analytics t-editors-bio-article">Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign</a></h3> <span class="secondary-label">Oct. 24, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/elf-dupe-this-unicorn-parade-purpose-marketing/730480/" class="analytics t-editors-bio-article">E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt</a></h3> <span class="secondary-label">Oct. 22, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/rare-beauty-every-side-of-you-selena-gomez-first-global-campaign/730087/" class="analytics t-editors-bio-article">Rare Beauty celebrates ‘Every Side of You’ for first global campaign</a></h3> <span class="secondary-label">Oct. 21, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/jcpenney-holiday-marketing-strategy-really-big-deal-reveals/730034/" class="analytics t-editors-bio-article">JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart</a></h3> <span class="secondary-label">Oct. 17, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/kfc-chicken-tenders-campaign-fast-food-rivals/729734/" class="analytics t-editors-bio-article">KFC is battle-ready in satirical campaign for chicken tenders debut</a></h3> <span class="secondary-label">Oct. 15, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/interbrand-top-100-global-brands-report-apple-jordan/729376/" class="analytics t-editors-bio-article">How a focus on performance marketing has cost brands trillions: report</a></h3> <span class="secondary-label">Oct. 10, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/dominos-emergency-pizza-promo-twitch-glitch/728822/" class="analytics t-editors-bio-article">Domino’s brings back Emergency Pizza promo with Twitch’s The Glitch</a></h3> <span class="secondary-label">Oct. 8, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/mobile-marketers-need-know-rcs-messaging-apple/728716/" class="analytics t-editors-bio-article">5 ways marketers can master RCS for mobile messaging</a></h3> <span class="secondary-label">Oct. 3, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/top-marketing-conferences-2025/727254/" class="analytics t-editors-bio-article">Top marketing conferences to attend in 2025</a></h3> <span class="secondary-label">Oct. 1, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/shake-shack-premium-ingredients-worth-it-campaign/728459/" class="analytics t-editors-bio-article">Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads</a></h3> <span class="secondary-label">Oct. 1, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/chipotle-digital-scavenger-hunt-national-quesadilla-day/727390/" class="analytics t-editors-bio-article">Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas</a></h3> <span class="secondary-label">Sept. 19, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/dentsu-house-of-creators-initiative-debut-roblox/726953/" class="analytics t-editors-bio-article">Dentsu supports next-gen creatives with House of Creators on Roblox</a></h3> <span class="secondary-label">Sept. 16, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/shopify-roblox-first-commerce-integration-partner/726728/" class="analytics t-editors-bio-article">Roblox blurs lines between gaming, commerce with Shopify integration</a></h3> <span class="secondary-label">Sept. 12, 2024</span> </li> <li class="feed__item" > <h3 class="feed__title feed__title"><a href="/news/paypal-will-ferrell-largest-marketing-campaign/726463/" class="analytics t-editors-bio-article">PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign</a></h3> <span class="secondary-label">Sept. 10, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/how-brands-using-ai-for-mobile-marketing-generative-artificial-intelligence/725841/" class="analytics t-editors-bio-article">‘The year of implementation’: How marketers are leveraging AI on mobile</a></h3> <span class="secondary-label">Sept. 5, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/barbie-tagline-refresh-wnba-limitless-possibilities-campaign/725589/" class="analytics t-editors-bio-article">How Barbie is giving fresh energy to its tagline and catching WNBA fever</a></h3> <span class="secondary-label">Aug. 30, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/fireball-football-rivalries-first-tiktok-campaign/725522/" class="analytics t-editors-bio-article">Fireball fuels football rivalries with first-ever paid TikTok campaign</a></h3> <span class="secondary-label">Aug. 29, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/general-mills-travis-jason-kelce-cereal-training-camp/725279/" class="analytics t-editors-bio-article">General Mills teams with Kelce brothers for Cereal Training Camp</a></h3> <span class="secondary-label">Aug. 26, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/carmax-beetlejuice-sequel-marketing-campaign-beetlemax/725136/" class="analytics t-editors-bio-article">CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads</a></h3> <span class="secondary-label">Aug. 26, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/totinos-breakfast-bites-retro-ads-gen-z/724929/" class="analytics t-editors-bio-article">Totino’s enters breakfast category with retro ads targeting Gen Z</a></h3> <span class="secondary-label">Aug. 22, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/lee-kum-kee-gen-z-music-campaign-sriracha-sauce/724274/" class="analytics t-editors-bio-article">Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign</a></h3> <span class="secondary-label">Aug. 15, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/lg-electronics-estate-of-survival-competition-show-prime-video/723989/" class="analytics t-editors-bio-article">LG boosts home appliances with competition show on Prime Video</a></h3> <span class="secondary-label">Aug. 13, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/fanta-beetlejuice-flavor-qr-warner-bros-coca-cola/723804/" class="analytics t-editors-bio-article">Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in</a></h3> <span class="secondary-label">Aug. 12, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/serta-team-whistle-promote-icomfort-pro-mattress-sydney-leroux/723638/" class="analytics t-editors-bio-article">Serta links with Olympic gold medalist to promote iComfort Pro mattress</a></h3> <span class="secondary-label">Aug. 8, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/back-to-school-marketing-trends-2024/723477/" class="analytics t-editors-bio-article">Back-to-school 2024: How brands can win younger consumers as uncertainty endures</a></h3> <span class="secondary-label">Aug. 8, 2024</span> </li> <li class="feed__item" style="display:none;"> <h3 class="feed__title feed__title"><a href="/news/pacsun-pinterest-better-in-baggy-fall-campaign/722957/" class="analytics t-editors-bio-article">Pacsun teams with Pinterest for ‘Better in 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} }); // hide load more button if we're out of articles if (25 + (load_more_count * 10) > 281) { $(this).hide(); } }); // Fill out the "filter by month" drop down with years/months articles are published in: // first store all the English equivalents for different month numbers in order var months = ['January', 'February', 'March', 'April', 'May', 'June', 'July', 'August', 'September', 'October', 'November', 'December'], $list_select = $('.js-list-select'); var current_year = 2024; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="11' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[10] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="10' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[9] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="08' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[7] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="07' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[6] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="05' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[4] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="04' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[3] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="03' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[2] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="02' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[1] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="01' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[0] + '</option>' ); var current_year = 2023; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="12' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[11] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="11' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[10] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="10' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[9] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="08' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[7] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="07' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[6] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="05' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[4] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="04' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[3] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="03' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[2] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="02' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[1] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="01' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[0] + '</option>' ); var current_year = 2022; $list_select.append('<option value="year" disabled>' + current_year.toString() + '</option>'); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="12' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[11] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="11' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[10] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="10' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[9] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="09' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[8] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="08' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[7] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="07' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[6] + '</option>' ); $list_select.append( // Value encodes month as a 2-digit string + 4-digit year to set option value '<option value="06' + current_year.toString() + '">' + // option display is the English month name // we use the add filter here since humans use month numbers 1-indexed // and we must discern the English equivalent in our months array via 0-index months[5] + '</option>' ); // Set up the display // Push us to the position in the page the user was on before $(document).scrollTop(0); // Set the dropdown selection based on whether the user queried by month already $list_select.val("all").change(); // Add copy related to what date we are filtered on if we were sent it by the view $('#article-count').append(''); // When user selects an option from the dropdown, send that request to the back end per submit function below. $list_select.change(function () { $('#article-list-form').submit(); }); $('#article-list-form').submit(function () { // Update our hidden fields for when we submit // Update the month_filter_value with what's in the list $('input[name="month_filter_value"]').val($list_select.val()) // Update scroll-top with the current scroll position // the view wants it to be an int so we floor it, close enough $('input[name="scroll-top"]').val(Math.floor($(document).scrollTop())); 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