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Nissan Celebrates in Style at the Dubai Expo – GPJ Dubai
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<header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>Nissan Celebrates in Style at the Dubai Expo</h1> </div> </div> <div class="carousel-item active"> <img src="https://i4.swiftpic.io/gpj/WbV4F5wtQ/Bepvw+sBseaNHJ+qqD2UgDEgrd0uh4Chg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-3175-copy-scaled.jpg" class="d-block w-100" alt="" srcset="https://i9.swiftpic.io/gpj/bHGTWrQJqSSTM9lN5K+AwWXP4h0Wjn+WEvm9aEKVeBQ=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-3175-copy-scaled.jpg 1920w, https://i4.swiftpic.io/gpj/WbV4F5wtQ/Bepvw+sBseaNHJ+qqD2UgDEgrd0uh4Chg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-3175-copy-scaled.jpg 1440w, https://i1.swiftpic.io/gpj/Mk/gINqu1+0USJQ15RQ7em9qghjBypY5l6s9N7wAi04=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-3175-copy-scaled.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-nissan" alt="Nissan" src="https://i0.swiftpic.io/gpj/QrvhUS0bDcLgmfh+PCNiMh96L09xLG0b6NgkkzYr8cQ=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/nissan_w.png" srcset="https://i8.swiftpic.io/gpj/y8GFwjBppi3q0CYq52OTOWJyOTKD0qQT45HUY2SKcKs=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/nissan_w.png 2x, https://i8.swiftpic.io/gpj/opEioCPWOI8gUKXmDLdEcurUmRIJkbUBWj426Knnwk4=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/nissan_w.png 3x, https://i0.swiftpic.io/gpj/vTpCPnH0FOTIBmjltTd9eApMzwfIsalJuh3AGnKHTPU=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/sites/11/2024/02/nissan_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> <div class="w-100"> <div class="block-text"> <h2 class="text-center text-uppercase">Dubai EXPO</h2> </div> </div> </div> <p><span style="font-weight: 400;">For decades, Nissan has been an integral part of the automotive landscape in the Middle East. The Nissan Patrol SUV is an iconic and essential part of that history, dating back to 1951. Honoring both the heritage of Nissan and ushering in the future of mobility, the landmark 70th anniversary of the Nissan Patrol had the potential for a truly epic launch.</span></p> <p><span style="font-weight: 400;">As the official automotive partner of the Dubai World Expo 2020, and with the world’s largest 360-degree canvas at the ready, Nissan commanded the stage, tasked to create the most unique and ambitious launch event ever. The launch would also feature the reveal of the highly anticipated, all-new 2022 Pathfinder.</span></p> <p><span style="font-weight: 400;">Nissan teamed up with GPJ and Spinifex Group to create an experience that exemplified the Nissan brand values of daring, passion and innovation. Our brief was simple: create an epic celebration that leaves guests astonished and inspired.</span></p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Nissan's All New Pathfinder & 70th Anniversary Patrol Launch at the 2021 Dubai Expo" width="500" height="281" src="https://www.youtube.com/embed/PxbP-A4ydHc?start=53&feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <figure class="wp-block-table aligncenter is-style-regular has-small-font-size"><table class="has-white-color has-text-color has-background has-fixed-layout" style="background-color:#1c5186"><tbody><tr><td class="has-text-align-center" data-align="center"><br><img decoding="async" class="wp-image-45773" style="width: 85px;" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/08/MUSE-Creative-Site-Bages-Platinum-1-1.gif" alt=""></td><td class="has-text-align-center" data-align="center"><br><img decoding="async" width="150" height="124" class="wp-image-45919" style="width: 150px;" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/logo_oes.png" alt="" srcset="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/logo_oes.png 400w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/logo_oes-300x248.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></td><td class="has-text-align-center" data-align="center"><br><img decoding="async" class="wp-image-45831" style="width: 150px;" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/08/ABA22_GOLD_Winner-2.png" alt=""></td><td class="has-text-align-center" data-align="center"><br><img decoding="async" class="wp-image-45783" style="width: 110px;" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/08/28thCommAwards_SiteBugs_Final_virtualandremote_Silver.png" alt=""></td><td class="has-text-align-center" data-align="center"><br><img decoding="async" width="110" height="124" class="wp-image-45921" style="width: 110px;" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/2022-Platinum-Site-bug.png" alt="" srcset="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/2022-Platinum-Site-bug.png 1550w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/2022-Platinum-Site-bug-265x300.png 265w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/2022-Platinum-Site-bug-1145x1296.png 1145w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/2022-Platinum-Site-bug-768x869.png 768w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/2022-Platinum-Site-bug-1357x1536.png 1357w" sizes="(max-width: 110px) 100vw, 110px" /></td><td class="has-text-align-center" data-align="center"><img loading="lazy" decoding="async" width="110" height="116" class="wp-image-45925" style="width: 110px;" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/banner-animation.png" alt="" srcset="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/banner-animation.png 3026w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/banner-animation-285x300.png 285w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/banner-animation-1233x1296.png 1233w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/banner-animation-768x807.png 768w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/banner-animation-1462x1536.png 1462w, https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/banner-animation-1949x2048.png 1949w" sizes="(max-width: 110px) 100vw, 110px" /></td></tr><tr><td class="has-text-align-center" data-align="center"><strong>MUSE AWARDS</strong><br>2 PLATINUM AWARDS “Experiential – Launch Event” & “Experiential – Expos, Conventions & Trade Shows”<br></td><td class="has-text-align-center" data-align="center"><strong>ADWEEK</strong><br>ADWEEK EXPERIENTIAL AWARD for Best International Experiential Activation<br><br></td><td class="has-text-align-center" data-align="center"><strong>STEVIE AWARD</strong><br>GOLD STEVIE® WINNER for Brand & Experiences – Launch Event<br><br></td><td class="has-text-align-center" data-align="center"><strong>COMMUNICATOR AWARD</strong><br>AWARD OF DISTINCTION for Virtual & Remote Live Experiences<br></td><td class="has-text-align-center" data-align="center"><strong>HERMES CREATIVE AWARDS 2022</strong> PLATINUM AWARD for Product Launch<br><br><br></td><td class="has-text-align-center" data-align="center"><strong>w3 AWARDS</strong><br>GOLD AWARD for Event</td></tr></tbody></table></figure> <p><span style="font-weight: 400;">Our teams from Nissan, GPJ and Spinifex Group came together, representing different origins, cultures, work backgrounds, and life experiences, uniting their unique perspectives to create a truly global experience.</span></p> <p><span style="font-weight: 400;">The Al Wasl Dome is the largest dome projection surface in the world at 130 meters in diameter, and features 252 projectors and 27 speakers for immersive 360-degree sound. Because it was a vital fixture of the World Expo, the dome was occupied 24/7, making rehearsals and testing very difficult. To combat this, the team worked around the clock. It was an immense challenge, which brought immense rewards for the 750 guests in attendance, and the virtual audience who was able to enjoy the livestream around the globe.</span></p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-27728-copy-scaled.jpg"><img decoding="async" data-id="42989" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-27728-copy-scaled.jpg" alt="" class="wp-image-42989"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-2984-copy-scaled.jpg"><img decoding="async" data-id="43013" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-2984-copy-scaled.jpg" alt="" class="wp-image-43013"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-10232-copy-scaled.jpg"><img decoding="async" data-id="42957" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-10232-copy-scaled.jpg" alt="" class="wp-image-42957"/></a></figure> </figure> <p></p> <p><span style="font-weight: 400;">The event unfolded through a rich story told across three generations, and covering Nissan’s heritage story over the past 70 years, while a beautiful jewel icon wove a thread representing the past, present and future. International and regional musical performances by Joji Hirota Taiko Drummers and Nagham Debel mesmerized the audience, and Nissan Motor Corporation Chief Operating Officer, Ashwani Gupta shared Nissan’s global vision for the future.</span></p> <p><span style="font-weight: 400;">The technical wizardry, powerful musical and visual journey, and epic proportions of the Al Wasl Dome all came together for an unforgettable sensory spectacle celebrating Nissan’s past, present and future place in the region and around the world.</span></p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8159-copy-scaled.jpg"><img decoding="async" data-id="42925" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8159-copy-scaled.jpg" alt="" class="wp-image-42925"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8205-copy-scaled.jpg"><img decoding="async" data-id="42933" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8205-copy-scaled.jpg" alt="" class="wp-image-42933"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8124-copy-scaled.jpg"><img decoding="async" data-id="42917" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8124-copy-scaled.jpg" alt="" class="wp-image-42917"/></a></figure> </figure> <p><span style="font-weight: 400;">Results are still coming in, but for now, the words from our client below are testament to the pride and success of a truly unforgettable experience:</span></p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><i><span style="font-weight: 400;">“A genuine, heartfelt thank you. You have exceeded our expectations. Your commitment, energy and passion from the start was so tangible. Your professionalism, approach and proactiveness to this entire event was beyond appreciation.”</span></i></p></blockquote> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-3175-copy-scaled.jpg"><img decoding="async" data-id="43029" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-3175-copy-scaled.jpg" alt="" class="wp-image-43029"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8278-copy-scaled.jpg"><img decoding="async" data-id="42941" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8278-copy-scaled.jpg" alt="" class="wp-image-42941"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8352-copy-scaled.jpg"><img decoding="async" data-id="42949" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanExpo-8352-copy-scaled.jpg" alt="" class="wp-image-42949"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-27366-copy-scaled.jpg"><img decoding="async" data-id="42973" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-27366-copy-scaled.jpg" alt="" class="wp-image-42973"/></a></figure> <figure class="wp-block-image size-large"><a href="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-19780-copy-scaled.jpg"><img decoding="async" data-id="42965" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/02/06122021_NissanPatrol_70th-19780-copy-scaled.jpg" alt="" class="wp-image-42965"/></a></figure> </figure> 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