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href="https://ae.gpj.com/news-insights/category/awards/">Awards</a> <a class="btn btn-outline-primary " href="https://ae.gpj.com/news-insights/category/csr/">CSR</a> <a class="btn btn-outline-primary " href="https://ae.gpj.com/news-insights/category/press-news/">Press</a> <a class="btn btn-outline-primary " href="https://ae.gpj.com/news-insights/category/research/">Research</a> <a class="btn btn-outline-primary " href="https://ae.gpj.com/news-insights/category/trend-tracking/">Trend Tracking</a> </div> </div> <div class="col-12 col-md-9"> <div class="row row-cols-1 row-cols-sm-2 mb-4"> <article class="col mb-3 post-46222 post type-post status-publish format-standard has-post-thumbnail sticky hentry category-awards tag-awards tag-creativity tag-strategy"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2024/05/designed-for-results-2024-awards/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/gsqkA6fXDd9Kzh3/X6sN8H2RBajaFiDZ4nZjGHctcB8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2024/05/DB1_1267-1296x864.jpg" srcset="https://i0.swiftpic.io/gpj/e0IGawWiIIU9R0wt6b7MztReCKowpsJxvKtAVxe3gsM=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2024/05/DB1_1267-1296x864.jpg 2x" alt="Designed for Results: 2024 Awards" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Awards</span> <time class="updated text-uppercase" datetime="2024-05-30T20:44:23+00:00">May 30 2024</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2024/05/designed-for-results-2024-awards/">Designed for Results: 2024 Awards</a></h4> <div class="entry-summary"> <p>GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2024/05/designed-for-results-2024-awards/">Learn More</a> </div> </article> <article class="col mb-3 post-46267 post type-post status-publish format-standard has-post-thumbnail hentry category-csr tag-csr tag-sustainability"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2024/08/milestones-in-our-csr-journey/"> <img decoding="async" src="https://i0.swiftpic.io/gpj/+GEREtxliMHrpzskwDnQHKIhWtiJYEmOpZsMgMhEErQ=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2024/08/240704_GPJ_CSR_KeyVisual_purpleBG-1296x1296.png" srcset="https://i3.swiftpic.io/gpj/3HIx90cw6WupszLhVljUnc2uw0ASf6lmP/U0qSRiCOs=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2024/08/240704_GPJ_CSR_KeyVisual_purpleBG-1296x1296.png 2x" alt="Milestones in Our CSR Journey" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">CSR</span> <time class="updated text-uppercase" datetime="2024-08-16T14:02:08+00:00">Aug 16 2024</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2024/08/milestones-in-our-csr-journey/">Milestones in Our CSR Journey</a></h4> <div class="entry-summary"> <p>Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2024/08/milestones-in-our-csr-journey/">Learn More</a> </div> </article> <article class="col mb-3 post-46225 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2024/06/one-decade-into-the-next-century/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/HvTsg4wnV/7F9y772MefHCJYJb+iWqydD2q+Uj0PjGA=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2024/06/ChFEhzoU8AADLvB.jpg" srcset="https://i6.swiftpic.io/gpj/62vCFAh43PcVNhkeWeutkczalu/NlxaJWLjdpfosReA=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2024/06/ChFEhzoU8AADLvB.jpg 2x" alt="One Decade Into the Next Century" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2024-06-20T16:19:44+00:00">Jun 20 2024</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2024/06/one-decade-into-the-next-century/">One Decade Into the Next Century</a></h4> <div class="entry-summary"> <p>Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2024/06/one-decade-into-the-next-century/">Learn More</a> </div> </article> <article class="col mb-3 post-45771 post type-post status-publish format-standard has-post-thumbnail hentry category-awards tag-awards tag-creativity tag-events tag-experiential-marketing"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/08/experience-results/"> <img decoding="async" src="https://i5.swiftpic.io/gpj/X5Ljk0t2n/vDaQ+guHyyDREhZav1Hp8nZYbLJhJl2Xc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/02/Copy-of-IBM-IAA-2-3-scaled.jpg" srcset="https://i7.swiftpic.io/gpj/llSbeCkof7OI/5a0P+6N9OrHO4xeVVfHwEIrHgyXF8I=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/02/Copy-of-IBM-IAA-2-3-scaled.jpg 2x" alt="Experience Results" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Awards</span> <time class="updated text-uppercase" datetime="2022-08-31T00:19:25+00:00">Aug 30 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/08/experience-results/">Experience Results</a></h4> <div class="entry-summary"> <p>It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person.  Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide.  We’re proud to share some of …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/08/experience-results/">Learn More</a> </div> </article> <article class="col mb-3 post-45800 post type-post status-publish format-standard has-post-thumbnail hentry category-trend-tracking"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/08/experiential-strategy-disciplined-imagination-should-be-a-key-part-of-the-process/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/mEMOaeJIbJG+81kYTLrojvkwVGabGUPaLU2JxNw+a54=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/07/587d0382ea476.png" srcset="https://i8.swiftpic.io/gpj/Tm8xiZ7WKBz5YTbgOpuA5k7zb7sMO8HyeviN9S3M8Tc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/07/587d0382ea476.png 2x" alt="EXPERIENTIAL STRATEGY: Disciplined imagination should be a key part of the process" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Trend Tracking</span> <time class="updated text-uppercase" datetime="2022-08-30T13:40:44+00:00">Aug 30 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/08/experiential-strategy-disciplined-imagination-should-be-a-key-part-of-the-process/">EXPERIENTIAL STRATEGY: Disciplined imagination should be a key part of the process</a></h4> <div class="entry-summary"> <p>You need imagination in order to imagine a future that doesn’t exist. Azar Nafisi Imagination is essential in times like these. Every creative act, including strategy, begins in the imagination.  Imagination isn’t effective if entirely untethered from reality–that’s just fantasy. However, with discipline and focus, the imaginal world can be brought down to earth to …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/08/experiential-strategy-disciplined-imagination-should-be-a-key-part-of-the-process/">Learn More</a> </div> </article> <article class="col mb-3 post-45463 post type-post status-publish format-standard has-post-thumbnail hentry category-trend-tracking tag-thought-leadership"> <a class="img flex-shrink-0" href="https://www2.gpj.com/hybridpov"> <img decoding="async" src="https://i5.swiftpic.io/gpj/tiUpHrhTBHmWR5x2V2T1RqNPeR2Lywb1C3qtncShIzg=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/06/afb1f30670dcd8a09864edaaa8956684-1-e1656404445746.png" srcset="https://i7.swiftpic.io/gpj/7k5tvV8tT/MCJtRkI0CCzVjx473REdaCSxTyg8jJ5sc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/06/afb1f30670dcd8a09864edaaa8956684-1-e1656404445746.png 2x" alt="Hybrid POV" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Trend Tracking</span> <time class="updated text-uppercase" datetime="2022-06-30T23:00:15+00:00">Jun 30 2022</time> <h4 class="entry-title pt-2"><a href="https://www2.gpj.com/hybridpov">Hybrid POV</a></h4> <div class="entry-summary"> </div> <a class="readmore text-secondary d-block" href="https://www2.gpj.com/hybridpov">Learn More</a> </div> </article> <article class="col mb-3 post-44652 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/06/the-future-of-events-powered-by-technology/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/7Tffw/RamymjSZPR/oSQ9nPT3jQjkYlD1CXb11UrZYk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/06/Screen-Shot-2022-06-13-at-9.55.44-AM.png" srcset="https://i1.swiftpic.io/gpj/L+maixrB1UzHagKNJB28qbDcrPlNZz2GvuevZepPszQ=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/06/Screen-Shot-2022-06-13-at-9.55.44-AM.png 2x" alt="The Future of Events, Powered by Technology" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2022-06-16T03:25:14+00:00">Jun 15 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/06/the-future-of-events-powered-by-technology/">The Future of Events, Powered by Technology</a></h4> <div class="entry-summary"> <p>Technology has enabled event experiences, powering attendee journeys for years. It has been a long, steady evolution mixed with windows of rapid innovation driven by adoption of new technologies. The pandemic accelerated technology innovation, forcing everyone to take a deep look at how technology can truly drive experiences. As a result, we’ve hit a turning …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/06/the-future-of-events-powered-by-technology/">Learn More</a> </div> </article> <article class="col mb-3 post-44690 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news tag-diversity tag-equity tag-inclusion"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/05/the-colors-in-between-inclusive-experiences-of-pride/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/WpLKr3pfwm1d6PR0CKW/Hq8W0uFt0OKWNEP6xPTqDIk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/05/GPJPride2022_Background.png" srcset="https://i8.swiftpic.io/gpj/ctG8TOciAOc6iBgvLcLnZnw2bCr+ILTgxuBu0eDJS4s=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/05/GPJPride2022_Background.png 2x" alt="The Colors in Between: Inclusive Experiences of Pride" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2022-05-31T22:41:55+00:00">May 31 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/05/the-colors-in-between-inclusive-experiences-of-pride/">The Colors in Between: Inclusive Experiences of Pride</a></h4> <div class="entry-summary"> <p>At GPJ, we believe inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard. When we show up as our authentic selves, we create beautifully authentic work. As we’ve grown, we’ve learned that we need to be intentional in creating an environment that values each person and their unique background–race, …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/05/the-colors-in-between-inclusive-experiences-of-pride/">Learn More</a> </div> </article> <article class="col mb-3 post-44075 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/04/engaging-hearts-and-minds-with-disruptive-experiential-marketing/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/P4GdbTLU4E0ZJOInJxk/doNXhrLZWOUgCu/q8Rz8lMA=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/04/Antwerp-2.jpeg" srcset="https://i6.swiftpic.io/gpj/6M3ztABnVkD5fiw3wZIPfzHEb6OfaP7pMJF5kUohj7o=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/04/Antwerp-2.jpeg 2x" alt="Engaging Hearts and Minds With Disruptive Experiential Marketing" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2022-04-28T23:50:01+00:00">Apr 28 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/04/engaging-hearts-and-minds-with-disruptive-experiential-marketing/">Engaging Hearts and Minds With Disruptive Experiential Marketing</a></h4> <div class="entry-summary"> <p>What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand.  Disruptive experiential marketing traverses in-person, digital, hybrid and now even …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/04/engaging-hearts-and-minds-with-disruptive-experiential-marketing/">Learn More</a> </div> </article> <article class="col mb-3 post-43872 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/04/experiential-agency-gpj-acquires-german-based-boutique-design-experience-design-studio-the-sane-company/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/b97TEpRkk+84cDOP0vqD/YG3/9xujQxW8OBEgdXNIVg=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/04/Screen-Shot-2022-04-07-at-10.59.58-AM.png" srcset="https://i6.swiftpic.io/gpj/KFQG6hWdbkkX512hVhfwG5XmvNWrkbAJ3UcbVKp0MdI=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/04/Screen-Shot-2022-04-07-at-10.59.58-AM.png 2x" alt="Experiential Agency GPJ Acquires German-Based Boutique Design &#038; Experience Design Studio The Sane Company" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2022-04-07T22:18:42+00:00">Apr 7 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/04/experiential-agency-gpj-acquires-german-based-boutique-design-experience-design-studio-the-sane-company/">Experiential Agency GPJ Acquires German-Based Boutique Design & Experience Design Studio The Sane Company</a></h4> <div class="entry-summary"> <p>  AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/04/experiential-agency-gpj-acquires-german-based-boutique-design-experience-design-studio-the-sane-company/">Learn More</a> </div> </article> <article class="col mb-3 post-43707 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/03/whats-new-in-experiential-vol-10/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/v3xJpaamIpH1fwguB0oUjPsLypLNMDmNjav9SEiFpBk=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/03/few-pedestrians-rather-busy-street-metaverse-conceptual-reality-imagination-virtual-real-world-cybersapce-234396309.jpeg" srcset="https://i7.swiftpic.io/gpj/wziJOhy+yOJbA7rz5AQVYuplIUvnQBJCVqZT5WjEN7I=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/03/few-pedestrians-rather-busy-street-metaverse-conceptual-reality-imagination-virtual-real-world-cybersapce-234396309.jpeg 2x" alt="What&#8217;s New in Experiential, Vol. 10" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2022-04-01T05:11:43+00:00">Mar 31 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/03/whats-new-in-experiential-vol-10/">What’s New in Experiential, Vol. 10</a></h4> <div class="entry-summary"> <p>The events industry is building positive momentum, as major events continue to return to in-person in big ways. Mobile World Congress hosted 61,000 attendees in-person As one of the largest world tech conferences—and one of the first major events to cancel when the pandemic began—MWC’s in-person attendance was up 3x from 2021 and crept up …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/03/whats-new-in-experiential-vol-10/">Learn More</a> </div> </article> <article class="col mb-3 post-42597 post type-post status-publish format-standard has-post-thumbnail hentry category-trend-tracking tag-brand tag-experiential-marketing tag-metaverse tag-strategy tag-sustainability"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/01/whats-new-in-experiential-vol-9/"> <img decoding="async" src="https://i5.swiftpic.io/gpj/RhEjusIX5KU2HQTmW0WezWRFumLqZiQNHaB5WAudmRM=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/01/house-of-schwarzkopf.jpg" srcset="https://i5.swiftpic.io/gpj/OBmzLe5TkPBNIwCr8yxF7M8FNy+EDtZFKsPxcjosaQI=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/01/house-of-schwarzkopf.jpg 2x" alt="What&#8217;s New In Experiential: Vol. 9" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Trend Tracking</span> <time class="updated text-uppercase" datetime="2022-01-27T06:24:33+00:00">Jan 26 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/01/whats-new-in-experiential-vol-9/">What’s New In Experiential: Vol. 9</a></h4> <div class="entry-summary"> <p>Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive. Flexible experience design sets the stage for successful engagement Event organizers and brands are combating uncertainty with flexible, agile …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/01/whats-new-in-experiential-vol-9/">Learn More</a> </div> </article> <article class="col mb-3 post-42622 post type-post status-publish format-standard has-post-thumbnail hentry category-trend-tracking tag-b-to-c tag-brand tag-cpg tag-experiential-marketing tag-roi tag-strategy tag-sustainability"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2022/01/unboxing-experiential-marketing/"> <img decoding="async" src="https://i5.swiftpic.io/gpj/aJy5p7aUz59yMQWZlgXRLBVtz4lu/ZM7BQH6Li29a/c=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2022/01/pexels-photo-7801874.jpeg" srcset="https://i2.swiftpic.io/gpj/rg2MenGLni3uSylDnsWjj+/tapv4ggYXr8Cl0YEYkKM=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2022/01/pexels-photo-7801874.jpeg 2x" alt="Unboxing Experiential Marketing" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Trend Tracking</span> <time class="updated text-uppercase" datetime="2022-01-27T04:58:49+00:00">Jan 26 2022</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2022/01/unboxing-experiential-marketing/">Unboxing Experiential Marketing</a></h4> <div class="entry-summary"> <p>Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2022/01/unboxing-experiential-marketing/">Learn More</a> </div> </article> <article class="col mb-3 post-42115 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/12/the-gift-of-experiences/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/jotyw2w1zAUneFGTUMzkd7RzG+sBDDEDFWsq6ew8MQ8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/12/Holiday_2021_Banner.jpg" srcset="https://i8.swiftpic.io/gpj//q8EDmny7tJFj3ntJkDcJ3x4EbFqoHPmfbT+dTx7qUM=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/12/Holiday_2021_Banner.jpg 2x" alt="The Gift of Experiences" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-12-02T06:01:03+00:00">Dec 1 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/12/the-gift-of-experiences/">The Gift of Experiences</a></h4> <div class="entry-summary"> <p>  While many are still pondering gift exchanges and filling out their wish lists, consider giving the gift of an experience. No stranger to the power of experiences, we’ve seen that the gifts that stay with us aren’t always material goods, but the emotions and memories created from activities that move us, teach us or …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/12/the-gift-of-experiences/">Learn More</a> </div> </article> <article class="col mb-3 post-42124 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/12/giving-close-to-home-for-the-holidays/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/jotyw2w1zAUneFGTUMzkd7RzG+sBDDEDFWsq6ew8MQ8=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/12/Holiday_2021_Banner.jpg" srcset="https://i8.swiftpic.io/gpj//q8EDmny7tJFj3ntJkDcJ3x4EbFqoHPmfbT+dTx7qUM=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/12/Holiday_2021_Banner.jpg 2x" alt="Giving Close to Home for the Holidays" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-12-02T05:57:14+00:00">Dec 1 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/12/giving-close-to-home-for-the-holidays/">Giving Close to Home for the Holidays</a></h4> <div class="entry-summary"> <p>Even as our world becomes more and more global and connected, so too do we connect to our closest communities and people. This year, each of our North America offices chose a nonprofit (or more than one) to give to that is near and dear to that office and community. Below are the organizations that …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/12/giving-close-to-home-for-the-holidays/">Learn More</a> </div> </article> <article class="col mb-3 post-41104 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/11/whats-new-in-experiential-vol-8/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/2O1YISn1v8dCf6KVKM6L30/lJTxqs3TRPLeFCivZKlI=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/11/pexels-photo-1427107.jpeg" srcset="https://i4.swiftpic.io/gpj/S4VBu6rma7c0RphvPau3dEW27wLA9+Uk65EJtWQ6J+I=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/11/pexels-photo-1427107.jpeg 2x" alt="What&#8217;s New in Experiential: Vol. 8" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-11-03T02:42:56+00:00">Nov 2 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/11/whats-new-in-experiential-vol-8/">What’s New in Experiential: Vol. 8</a></h4> <div class="entry-summary"> <p>GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights. Brands shift the emphasis to easy, sustainable experiences as the symptoms of the pandemic begin to ease. Event sentiment continues to trend in the right direction Despite COVID-19’s unpredictability, consistent demand paired with …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/11/whats-new-in-experiential-vol-8/">Learn More</a> </div> </article> <article class="col mb-3 post-40403 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/10/whats-new-in-experiential-vol-7/"> <img decoding="async" src="https://i5.swiftpic.io/gpj/Az5/mGEQZWXckwSRkz3TNBNXh/V+IIsOToFC1an3B4E=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/10/pexels-andrea-piacquadio-3758105-scaled.jpg" srcset="https://i0.swiftpic.io/gpj/yMFFIi03tYbz0W6ZROpZsdhnbTh2mUhw1ie4g2WT8Pw=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/10/pexels-andrea-piacquadio-3758105-scaled.jpg 2x" alt="What&#8217;s New in Experiential: Vol. 7" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-10-04T21:01:38+00:00">Oct 4 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/10/whats-new-in-experiential-vol-7/">What’s New in Experiential: Vol. 7</a></h4> <div class="entry-summary"> <p>GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights. Robust planning, protocols and requirements are enabling the return of familiar and noteworthy in-person experiences. Hybrid approaches continue to unlock business opportunities Brands are increasingly leveraging hybrid models to generate more accessibility for …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/10/whats-new-in-experiential-vol-7/">Learn More</a> </div> </article> <article class="col mb-3 post-40547 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/09/live-from-your-event-cinematic-streaming/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/7l0EDZDM0XrnU3bpBiJyqdjfnrRAQIU1UARKbcOWTQc=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/09/Google-BS-scaled.jpg" srcset="https://i8.swiftpic.io/gpj/bElFOafzq8o2eCFHcW2wIWQy9XAhiiaqKNOTFbC+SGc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/09/Google-BS-scaled.jpg 2x" alt="Live From Your Event: Cinematic Streaming" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-09-30T00:20:32+00:00">Sep 29 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/09/live-from-your-event-cinematic-streaming/">Live From Your Event: Cinematic Streaming</a></h4> <div class="entry-summary"> <p>GPJ has been producing digital events and streaming for over a dozen years, with clients like Cisco, IBM, Dodge and Rodan & Fields. We’ve helped bring content to our clients’ customers wherever they are, and tailored to the medium and audience, whether it was a product launch, a sales meeting or a B to B …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/09/live-from-your-event-cinematic-streaming/">Learn More</a> </div> </article> <article class="col mb-3 post-40195 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/09/experiential-agency-gpj-invests-in-full-service-creative-video-agency-nomobo/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/HUofu6DT0mqMfZA/yk4d+EU2lKlyLDOCxAuucL3UNlI=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/09/image1-scaled.jpg" srcset="https://i6.swiftpic.io/gpj/vhXjTfl6jGBbzFS+ejCaT4RQD0A/tHrVsJsNx0KBzoI=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/09/image1-scaled.jpg 2x" alt="Experiential Agency GPJ Invests in Full-Service Creative Video Agency NOMOBO " class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-09-15T07:00:17+00:00">Sep 15 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/09/experiential-agency-gpj-invests-in-full-service-creative-video-agency-nomobo/">Experiential Agency GPJ Invests in Full-Service Creative Video Agency NOMOBO </a></h4> <div class="entry-summary"> <p>The investment is part of GPJ’s commitment to creating immersive, transformative and high production value broadcasts in an era where hybrid is king.   Auburn Hills, Michigan, United States (September 15, 2021) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/09/experiential-agency-gpj-invests-in-full-service-creative-video-agency-nomobo/">Learn More</a> </div> </article> <article class="col mb-3 post-39997 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/08/gpj-building-brand-stories-that-deliver-results/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/YTysuuf3F9aCsjdJsKIb00b2bBLiUwqHjdWvfsHSvac=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/08/shop-crate-1-scaled.jpg" srcset="https://i7.swiftpic.io/gpj/QSjYNo7jKEK9YLQQbB2cOINT0IrbM1Sk/JW+NfbNVyk=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/08/shop-crate-1-scaled.jpg 2x" alt="GPJ: Building Brand Stories That Deliver Results" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-08-26T20:26:12+00:00">Aug 26 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/08/gpj-building-brand-stories-that-deliver-results/">GPJ: Building Brand Stories That Deliver Results</a></h4> <div class="entry-summary"> <p>fab·ri·ca·tion: The action or process of manufacturing or inventing something We Build Brand Stories World-class fabrication embodies everything from strategy and design, to the architecture and environment, masterfully coming together to tell a brand’s story. GPJ’s expertise dates back over a century, transforming ordinary spaces into extraordinary stories. The transformation can be seen with Dreamforce, …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/08/gpj-building-brand-stories-that-deliver-results/">Learn More</a> </div> </article> <article class="col mb-3 post-39373 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/08/whats-new-in-experiential-vol-6/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/qPorZAJ7YFyGLARau6BJsx1/5u0wRxjTa7FAPOqwsqI=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/08/unnamed-2-e1627861498888.jpg" srcset="https://i4.swiftpic.io/gpj/oBOz/GhXhmWdXhAZJmVFSkBEf4t90xbkEnhjCKhGKlc=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/08/unnamed-2-e1627861498888.jpg 2x" alt="What&#8217;s New in Experiential: Vol. 6" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-08-02T21:20:08+00:00">Aug 2 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/08/whats-new-in-experiential-vol-6/">What’s New in Experiential: Vol. 6</a></h4> <div class="entry-summary"> <p>Our strategy team is keeping an eye on everything experiential. Here’s the latest from around the world. A rising wave of Delta variant cases across the globe is triggering an increase in protocols and policies for in-person experiences. Live and in-person experiences press on with enhanced safety protocols As the spread of the Delta variant …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/08/whats-new-in-experiential-vol-6/">Learn More</a> </div> </article> <article class="col mb-3 post-38152 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news tag-awards tag-creativity"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/06/the-industry-had-to-innovate-we-answered-the-call/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/ZJF3v+Ig+jSDiHLp4iyMZBXth9Vb0FDT9X7uwH4RSYM=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/06/unnamed-9.png" srcset="https://i5.swiftpic.io/gpj/avG5HoRke803MNBEk4N1b6sajqTBPew6pS8vHNQH7mI=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/06/unnamed-9.png 2x" alt="The Industry Had to Innovate, We Answered the Call" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-06-26T02:28:26+00:00">Jun 25 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/06/the-industry-had-to-innovate-we-answered-the-call/">The Industry Had to Innovate, We Answered the Call</a></h4> <div class="entry-summary"> <p>We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/06/the-industry-had-to-innovate-we-answered-the-call/">Learn More</a> </div> </article> <article class="col mb-3 post-37327 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/06/whats-new-in-experiential-vol-5/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/rV3B3Y1yhAYGjKEBxKQ0UTlReM69lvlrItiHLEQGQdo=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/06/pexels-tim-mossholder-3345876.jpg" srcset="https://i2.swiftpic.io/gpj/wIE+b2mqdND8pijjzOqX3Mt5j93LTV+ECgIpsbIqRcQ=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/06/pexels-tim-mossholder-3345876.jpg 2x" alt="What’s New in Experiential: Vol. 5" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-06-03T04:20:42+00:00">Jun 2 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/06/whats-new-in-experiential-vol-5/">What’s New in Experiential: Vol. 5</a></h4> <div class="entry-summary"> <p>With more people vaccinated and the summer season nearly here, new methodologies and approaches to experiences are beginning to take shape as events get back to in-person. Enjoy, and as always, stay safe out there! Brands make large investments in perma-experiences On the heels of Las Vegas’ successful Omega Mart, many brands and marketers are …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/06/whats-new-in-experiential-vol-5/">Learn More</a> </div> </article> <article class="col mb-3 post-36897 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news tag-networking"> <a class="img flex-shrink-0" href="https://ae.gpj.com/news-insights/2021/05/10-ways-to-make-networking-more-successful-in-online-events/"> <img decoding="async" src="https://i7.swiftpic.io/gpj/XpktTabptJ7UzXrzEaaksD23JUZ2EWe1i7CxnIS9T6E=/cover:471,314/https://www.gpj.com/wp-content/uploads/sites/11/2021/05/world-1264062_1920.jpg" srcset="https://i1.swiftpic.io/gpj/uwnREFqT1esIBnAFSQxm/OeuG8vlN6ybyImLFCS0NL0=/cover:942,628/https://www.gpj.com/wp-content/uploads/sites/11/2021/05/world-1264062_1920.jpg 2x" alt="10 Ways to Make Networking More Successful in Online Events" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press</span> <time class="updated text-uppercase" datetime="2021-05-08T04:35:48+00:00">May 7 2021</time> <h4 class="entry-title pt-2"><a href="https://ae.gpj.com/news-insights/2021/05/10-ways-to-make-networking-more-successful-in-online-events/">10 Ways to Make Networking More Successful in Online Events</a></h4> <div class="entry-summary"> <p>By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle …</p> </div> <a class="readmore text-secondary d-block" href="https://ae.gpj.com/news-insights/2021/05/10-ways-to-make-networking-more-successful-in-online-events/">Learn More</a> </div> </article> </div> <div class="pagination mb-3"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://ae.gpj.com/news-insights/page/2/">2</a> <a class="page-numbers" href="https://ae.gpj.com/news-insights/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://ae.gpj.com/news-insights/page/7/">7</a> <a class="next page-numbers" href="https://ae.gpj.com/news-insights/page/2/"><i class="fa-solid fa-angle-right"></i></a> </div> </div> <div class="col-12 col-md-3 filter-sidebar"> <div class="bg-shaded p-3 mb-4"> <div class="text-center pb-3"> <img decoding="async" class="img-fluid" src="https://ae.gpj.com/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </div> <p style="text-align: center">Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.</p> <div class="text-center fs-5 d-flex gap-3 justify-content-center"> <a class="text-white" href="https://www.instagram.com/gpjexperiencemarketing/"><i class="fa-brands fa-instagram"></i></a> <a class="text-white" href="https://www.facebook.com/experiencegpj/"><i class="fa-brands fa-facebook-f"></i></a> <a class="text-white" href="https://twitter.com/GPJExpMktg"><i class="fa-brands fa-x-twitter"></i></a> <a class="text-white" href="https://www.youtube.com/user/georgepjohnson"><i class="fa-brands fa-youtube"></i></a> <a class="text-white" href="https://www.linkedin.com/company/george-p-johnson"><i class="fa-brands fa-linkedin-in"></i></a> </div> </div> <div class="bg-shaded p-3 mb-4"> <h4 class="text-center">Popular Posts</h4> <a href="https://ae.gpj.com/news-insights/2021/09/experiential-agency-gpj-invests-in-full-service-creative-video-agency-nomobo/" class="featured-post"> <div> <div class="mb-2 fw-normal">Experiential Agency GPJ Invests in Full-Service Creative Video Agency NOMOBO </div> <div class="text-uppercase small">Sep 15 2021</div> </div> </a> <a href="https://ae.gpj.com/news-insights/2014/07/cool-vs-old-school-create-experiences-not-just-events/" class="featured-post"> <div> <div class="mb-2 fw-normal">Cool vs. Old School: Create Experiences, Not Just Events</div> <div class="text-uppercase small">Jul 18 2014</div> </div> </a> <a href="http://www.crainsdetroit.com/article/20160116/NEWS/301179993/auto-shows-elaborate-display-builders-have-more-in-mind-than" class="featured-post"> <div> <div class="mb-2 fw-normal">Auto show’s elaborate display builders have more in mind than entertainment</div> <div class="text-uppercase small">Feb 11 2016</div> </div> </a> <a href="https://ae.gpj.com/news-insights/2020/04/doing-our-part-to-help/" class="featured-post"> <div> <div class="mb-2 fw-normal">Doing Our Part to Help</div> <div class="text-uppercase small">Apr 2 2020</div> </div> </a> <a href="https://ae.gpj.com/news-insights/2022/04/engaging-hearts-and-minds-with-disruptive-experiential-marketing/" class="featured-post"> <div> <div class="mb-2 fw-normal">Engaging Hearts and Minds With Disruptive Experiential Marketing</div> <div class="text-uppercase small">Apr 28 2022</div> </div> </a> </div> </div> </div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile cta mt-7"><figure class="wp-block-media-text__media"><a href="https://ae.gpj.com/contact/"><img decoding="async" src="https://ae.gpj.com/wp-content/uploads/sites/11/2022/06/e01c05d4a5a9d2379407e3f9187ce67e-1296x730.png" alt="" class="wp-image-45442 size-full" /></a></figure><div class="wp-block-media-text__content"> <h2 class="wp-block-heading">Contact us</h2> <p>Ready to Experience Everything? 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