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the Needs of All Stakeholders</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/belief-in-pg-people-and-strategy/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/belief-in-pg-people-and-strategy/, Belief in P&G’s People and Strategy"><span>Belief in P&G’s People and Strategy</span></a></li></ul></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/annual-report-downloads/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/annual-report-downloads/, Downloads"><span>Downloads</span></a></li></ul></li><li class="navigation__group" id="sub-nav-mb"><div class="navigation__group__wrapper"><span class="navigation__group__toggle"><span class="navigation__group__label">2024 Annual Report</span></span></div><ul class="navigation__group__items"><li 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href="/annualreport2024/introduction-and-fy-results/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/introduction-and-fy-results/, Introduction and Fiscal Year 2024 Results"><span>Introduction and Fiscal Year 2024 Results</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/pg-integrated-strategy/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/pg-integrated-strategy/, P&G’s Integrated Strategy"><span>P&G’s Integrated Strategy</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/a-portfolio-of-daily-use-categories-where-performance-drives-brand-choice/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/a-portfolio-of-daily-use-categories-where-performance-drives-brand-choice/, A Portfolio of Daily-Use Categories"><span>A Portfolio of Daily-Use Categories</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/superiority-to-win-with-consumers-and-grow-markets/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/superiority-to-win-with-consumers-and-grow-markets/, Superiority to Win with Consumers and Grow Markets "><span>Superiority to Win with Consumers and Grow Markets </span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/fueled-by-productivity/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/fueled-by-productivity/, Fueled by Productivity"><span>Fueled by Productivity</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/leading-constructive-disruption/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/leading-constructive-disruption/, Leading Constructive Disruption"><span>Leading Constructive Disruption</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/an-organization-that-is-empowered-agile-and-accountable/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/an-organization-that-is-empowered-agile-and-accountable/, An Organization that is Empowered, Agile and Accountable"><span>An Organization that is Empowered, Agile and Accountable</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/strengthening-the-execution-of-our-strategy/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/strengthening-the-execution-of-our-strategy/, Strengthening Execution of Our Strategy"><span>Strengthening Execution of Our Strategy</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/balancing-the-needs-of-all-stakeholders/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/balancing-the-needs-of-all-stakeholders/, Balancing the Needs of All Stakeholders"><span>Balancing the Needs of All Stakeholders</span></a></li><li class="navigation__item "><a class="external-link external-link--link animated event_menu_click navigation__link" href="/annualreport2024/belief-in-pg-people-and-strategy/" target="_self" rel="" data-action-detail="us.pg.com/annualreport2024/belief-in-pg-people-and-strategy/, Belief in P&G’s People and Strategy"><span>Belief in P&G’s People and Strategy</span></a></li></ul></li><li 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alt="Placeholder" width="100%" height="100%" class="lcp" style="position:absolute;z-index:-1;padding:10px;max-width:100%;left:0;top:0"/></div><div class="ar-hero-24"><div class="ar-hero-24__upper"><h1>2024 ANNUAL REPORT</h1><a href="/annualreport2024/financial-highlights/" class="event_button_click ar-hero-24__btn" data-action-detail="Explore the report,/annualreport2024/financial-highlights/"><span>Explore the report</span><svg version="1.1" class="button-svg" x="0px" y="0px" width="100%" height="45px" viewBox="0 0 292 50"><g><path class="button-svg-path" d="M26.643787,1.583334h238.934555c13.61972,0,24.660675,10.521309,24.660675,23.5 s-11.040955,23.499998-24.660675,23.499998H26.643787c-13.61972,0-24.660685-10.521309-24.660685-23.499998 S13.024068,1.583334,26.643787,1.583334"></path></g></svg></a></div><div class="ar-hero-24__circles"><div class="ar-circle" style="--circle-delay:0ms"><div class="image ar-circle__image"><img 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class="image"><img src="//images.ctfassets.net/oggad6svuzkv/4WW4xBN1LZMUmXlYcMlJez/dea19ed63c7a6c4909a5949b4022486a/00_Homepage_Animation_Head-and-Shoulders_1x.png?fm=webp&q=90" alt="Bottle of Head & Shoulders" height="351" width="351" class="image__file"/></div></div><div class="ar-circle__image animated"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/2WYikX3Rf6SW0SIXwdWeuq/26c265b6ec966912dff6e58a4b7a01e1/00_Homepage_Animation_Fairy_1x.png?fm=webp&q=90" alt="Bottle of Fairy MAXPower dish detergent" height="351" width="351" class="image__file"/></div></div></div><div class="ar-circle d-none-dt" style="--circle-delay:0ms"><div class="image ar-circle__image"><img src="//images.ctfassets.net/oggad6svuzkv/3tjFGDWbzDLR8uvTCpfosr/81554893c937902ec6a5a380bac749cc/image__14_.jpg?q=90" alt="Blue decor solid" height="360" width="360" class="image__file"/></div></div><div class="ar-circle d-none-dt" style="--circle-delay:0ms"><div class="image ar-circle__image"><img src="//images.ctfassets.net/oggad6svuzkv/5I6KGdvJ2xuEPwVENdEW3e/dde5b9a4629861c9ffaa597e1451521f/image__7_.jpg?q=90" alt="Decor yellow" height="360" width="360" class="image__file"/></div></div><div class="ar-circle" style="--circle-delay:4500ms"><div class="ar-circle__image"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/0qJIN7cZEOu6JZF2PrR2D/4c702f298a4a0d0532d48d8e78d2895b/00_Homepage_Animation_Dawn_1x.png?fm=webp&q=90" alt="Bottle of Dawn PowerWash Dish Spray" height="351" width="351" class="image__file"/></div></div><div class="ar-circle__image animated"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/4aOTrJ1YZIyCMvhxCgB7m8/635b5319f153abaa4735d6f1f82c72f3/00_Homepage_Animation_Venus_1x.png?fm=webp&q=90" alt="Package of Gillette Venus razor" height="351" width="351" class="image__file"/></div></div></div><div class="ar-circle" style="--circle-delay:9000ms"><div class="ar-circle__image"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/3YWtx0inuXarjDWfhQn62n/8745ea1655a831d26a7f51173c1fbc9c/00_Homepage_Animation_Tide_1x.png?fm=webp&q=90" alt="Tub of Tide PowerPODS UltraOxi White & Bright" height="351" width="351" class="image__file"/></div></div><div class="ar-circle__image animated"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/5nZwmumD96DgpFGn09v6GX/3be061751335224ba7594739ac8e15d7/00_Homepage_Animation_NyQuil_1-5x.png?fm=webp&q=90" alt="Bottle of NyQuil Severe liquid" height="525" width="525" class="image__file"/></div></div></div><div class="ar-circle" style="--circle-delay:6000ms"><div class="ar-circle__image"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/2uF6EU0nR1UdLU3Bvi51iI/a3f871de0b8e98dee3df9b68b4209f57/00_Homepage_Animation_Pampers-Swaddlers_1x.png?fm=webp&q=90" alt="Package of Pampers Swaddlers" height="351" width="351" class="image__file"/></div></div><div class="ar-circle__image animated"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/3ekCrC9rMGKAjnRwQaPGY7/7cdbaea4312cc71ebb709dea4c3ffec7/00_Homepage_Animation_Whisper_1x.png?fm=webp&q=90" alt="Package of Whisper Ultra Nights pads" height="351" width="351" class="image__file"/></div></div></div><div class="ar-circle d-none-mb" style="--circle-delay:0ms"><div class="image ar-circle__image"><img src="//images.ctfassets.net/oggad6svuzkv/iH22u0tJj1tToQOKcfHjw/d5c28262e69314fb413a48eb40941d14/image__6_.jpg?q=90" alt="Decor light blue" height="360" width="360" class="image__file"/></div></div><div class="ar-circle d-none-mb" style="--circle-delay:0ms"><div class="image ar-circle__image"><img src="//images.ctfassets.net/oggad6svuzkv/iH22u0tJj1tToQOKcfHjw/d5c28262e69314fb413a48eb40941d14/image__6_.jpg?q=90" alt="Decor light blue" height="360" width="360" class="image__file"/></div></div><div class="ar-circle" style="--circle-delay:10500ms"><div class="ar-circle__image"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/55iSh4vCGxXO99Z64uEADb/ea15d367e7bac708996a9968f479be00/00_Homepage_Animation_Olay_1x.png?fm=webp&q=90" alt="Bottle of Olay Super Serum" height="351" width="351" class="image__file"/></div></div><div class="ar-circle__image animated"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/4K6G2Zyrq3eq2EDQfh4ulg/6d4858380e20138d1747399cc3cf3092/00_Homepage_Animation_Pampers_1x.png?fm=webp&q=90" alt="Package of Pampers Baby-Dry diapers" height="351" width="351" class="image__file"/></div></div></div><div class="ar-circle" style="--circle-delay:7500ms"><div class="ar-circle__image"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/4Z15FTFYaZT2T9mPAYRHwM/9e8b52e227215bc9f974e9364cf0423f/00_Homepage_Animation_Crest_1x.png?fm=webp&q=90" alt="Box of Crest ProHealth Gum Detoxify toothpaste " height="351" width="351" class="image__file"/></div></div><div class="ar-circle__image animated"><div class="image"><img 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src="//images.ctfassets.net/oggad6svuzkv/iH22u0tJj1tToQOKcfHjw/d5c28262e69314fb413a48eb40941d14/image__6_.jpg?q=90" alt="Decor light blue" height="360" width="360" class="image__file"/></div></div><div class="ar-circle" style="--circle-delay:13500ms"><div class="ar-circle__image"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/7e3R9xHABvTAuXlBF1Vp2t/36659a81bb7dd39253e70f2edb626bfb/00_Homepage_Animation_Gillette_1x.png?fm=webp&q=90" alt="Package of GilletteLabs Exfoliating Bar Razor" height="351" width="351" class="image__file"/></div></div><div class="ar-circle__image animated"><div class="image"><img src="//images.ctfassets.net/oggad6svuzkv/4YOg0IjbSpZCs3kNnpR6ep/4f2c64da08b58fa17972f8d7c7cdc525/00_Homepage_Animation_Pantene_1x.png?fm=webp&q=90" alt="Tube of Pantene Miracle Rescue hair conditioner" height="351" width="351" class="image__file"/></div></div></div><div class="ar-circle" style="--circle-delay:1500ms"><div class="ar-circle__image"><div class="image"><img 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