Advanced AI Prompt Engineering for Marketers (201) - Virtual | School of Marketing

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max-width:900px;"> <div class="modal-content"> <div class="card card-signup card-plain"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true"><i class="material-icons">clear</i></button> <h2 class="modal-title card-title text-center" id="myModalLabel">Search</h2> </div> <div class="modal-body"> <div class="row"> <div class="col-sm-5 col-sm-offset-1"> <div class="info info-horizontal"> <div class="icon icon-info"> <i class="material-icons">library_books</i> </div> <div class="description"> <h4 class="info-title">Content Library</h4> <p class="description"> You can search our content library for case studies, research, industry insights, and more. </p> </div> </div> </div> <div class="col-sm-5"> <form class="form" action="/sitesearch/detail" method="get"> <div class="card-body"> <div class="form-group"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">search</i> </span> <input hidden name='section' value='insights'> <input type="text" name ='query' class="form-control" id="lib-search" placeholder="" > </div> </div> </div> <div class="modal-footer text-center"> <button type="submit" class="btn btn-success btn-round">Search Library</button> </div> </form> </div> </div> <div class="row"> <div class="col-sm-5 col-sm-offset-1"> <div class="info info-horizontal"> <div class="icon"> <i class="material-icons">web</i> </div> <div class="description"> <h4 class="info-title">Website</h4> <p class="description text-secondary"> You can search our website for events, press releases, blog posts, and more. </p> </div> </div> </div> <div class="col-sm-5"> <form class="form" action="/sitesearch/detail" method="get"> <div class="card-body"> <div class="form-group"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">search</i> </span> <input hidden name='section' value='site'> <input type="text" name ='query' class="form-control" id="web-search" placeholder="" > </div> </div> </div> <div class="modal-footer text-center"> <button type="submit" class="btn btn-success btn-round">Search Website</button> </div> </form> </div> </div> </div> </div> </div> </div> </div> <section id="hero"></section> <div class="v6-container"> <main id="main" style="margin-top: 86px;"> <nav id="breadcrumbs" class="has-button"> <div class="container"> <a id="emailButton" class="share-btn" title="Email this page" href="/training/email/id/PE-VOE-CS-DEC24">Email</a> <ul class="group"> <li><a href="/">Home</a></i><li><a href="/schoolofmarketing">School of Marketing</a></i><li><a href="/training/course/id/CD-AAPEM-VOE-CS">Course: Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)</a></i> </ul> </div> </nav> <div class="container"> <div class="row"> <div class="col-lg-8 v6-left-side-content" id="col-left"> <section class="conference_events"> <h1>Advanced AI Prompt Engineering for Marketers (201) - Virtual</h1>   <div class="cms-format"> <p>In today’s ever-evolving marketing landscape, marketers are being asked to do more with less. For the very first time, marketers have an opportunity to be able to accomplish all this and more with the power of artificial intelligence (AI). The Advanced AI Prompt Engineering for Marketers workshop is designed to equip marketers with the essential skills to harness the transformative power of AI. This workshop provides a unique opportunity for marketing professionals to advance from basic AI usage to mastering intricate prompt engineering techniques, thereby revolutionizing their approach to AI tools, and elevating their marketing strategies and executions.</p> <p>This workshop begins with an in-depth exploration of advanced prompt engineering, introducing participants to the SCRIBE Framework. This innovative method redefines prompt construction, aiming for heightened precision and relevance in AI interactions. Attendees will engage with real-world examples to understand the nuances of SCRIBE, alongside learning about advanced concepts such as Recursive Re-prompting, Variables, and Delimiters. These concepts are pivotal for customizing AI responses to meet specific marketing objectives.</p> <p>The session then transitions seamlessly into practical execution, guiding participants on how to optimally utilize AI across the marketing lifecycle, ensuring alignment with brand guidelines. Additionally, the workshop covers the safe and effective use of AI in data analysis, highlighting its capability to swiftly identify key information and trends from extensive datasets.</p> <p>Crafted as an interactive experience, this workshop caters to participants who have invested in specific AI tools within their organization and are proficient in utilizing the tools that best suit their needs. This hands-on approach allows participants to actively personalize and customize AI prompts, engaging with AI tools, and fostering a deeper understanding of how to train AI for progressively improved responses. The instructor-led session ensures a supportive environment where attendees can freely ask questions and gain insights.</p> <p><em><strong>Pre-requisite:</strong> This is an advanced AI prompting workshop for organizations who have already successfully completed the ANA workshop: Empowering Marketers with Conversational AI and ChatGPT or their team is advanced with using AI tools and understand the basic frameworks of prompt engineering.</em></p> <p><span style="text-decoration: underline;"><strong>Target Audience</strong></span><br />This workshop is ideal for marketers and teams who are looking to greatly raise the team’s knowledge and execution of AI in their marketing workflows.</p> </div>  <div class="cms-format"> <h4><a href="/getfile/37939">Download the full benefits here</a></h4> <ul> <li>Setting the Stage (15 min)</li> <li>Advanced Prompt Engineering Foundations (30 min)</li> <li>Mastering AI Reasoning Techniques (45 min)</li> <li>Break (15 min)</li> <li>Prompt Crafting for Specific Marketing Goals (30 min)</li> <li>AI-Driven Data Analysis for Marketers (30 min)</li> <li>Closing (15 min)</li> </ul> </div>   <div class="two-column-container mb-4"> <div class="when-holder row no-gutters"> <div class="when col-12 col-sm-12 col-md-6"> <div class="card h-100 rounded-0"> <h2 class="card-header text-center text-uppercase mt-0 rounded-0">when</h2> <div class="txt card-body"> <p class="card-text"><span>Start: </span> Thursday, December 19, 2024 at 2:00pm</p> <p class="card-text"><span>End: </span> Thursday, December 19, 2024 at 5:00pm</p> </div> </div> </div> <div class="when col-12 col-sm-12 col-md-6"> <div class="card h-100 rounded-0"> <h2 class="card-header text-center text-uppercase mt-0 rounded-0">WHERE</h2> <div class="txt card-body"> <address> Virtual Workshop (Eastern Time)<BR /> </address> </div> </div> </div> </div> </div>  <style type="text/css"> .registrat.pricing th { white-space: normal; padding:10px 5px; font-size: 15px; } .registrat.pricing td { padding: 4px; } .registrat.pricing td span b:before { background:none; } .registrat.pricing td span b { position: relative; padding: 0 0 0 4px; display: inline-block; } </style> <div class="registrat fullwidth pricing earl"> <h2>Registration Pricing</h2> <table> <thead> <tr> <th></th> <th class="tar">Client-Side Tier</th> <th class="tar">Platinum Tier </th> <th class="tar">Gold Tier</th> <th class="tar">Silver Tier</th> <th class="tar">Nonmember</th> </tr> </thead> <tbody> <tr><td class=" title" colspan="10"><b>Registration</td></tr> <tr> <td> Advanced AI Prompt Engineering for Marketers (201) - Virtual </td> <td> <em>Client-Side Tier</em> <span> <b> $0 </b> </span> </td> <td> <em>Platinum Tier </em> <span> <b> $0 </b> </span> </td> <td> <em>Gold Tier</em> <span> <b> $199 </b> </span> </td> <td> <em>Silver Tier</em> <span> <b> $299 </b> </span> </td> <td> <em>Nonmember</em> <span> <b> $399 </b> </span> </td> </tr> </tbody> </table> </div> <br/> <div class="group btn-group-v6 justify-content-end"> <a class="f-r btn black-button" href="https://www.ana.net/training/register/id/PE-VOE-CS-DEC24" data-gtm-event="cta" data-gtm-info="Register Now">register now</a> </div> <div class="bordered"> <h2>Instructors</h2> </div>  <div class="training_profile"> <img class="f-l avatar" alt="trainer" src="/contentimage/training/Cord_pic.jpg" style="max-width: 150px;height: auto" /> <h2>Cord Silverstein</h2> <div class="cms-format"> <p>Founder and President, Integrate AI</p> <p>Cord Silverstein, a distinguished digital marketing strategist with over two decades of experience, has been at the forefront of integrating AI into marketing, revolutionizing how marketing teams compete in their industry. His dual expertise from client and agency perspectives has crafted his unique approach, making him a pivotal figure in driving success for numerous Fortune 500 brands.</p> <p>As the CEO of Integrate AI, Cord empowers organizations, big and small, to embrace and leverage AI, transforming their marketing strategies and executions to empower marketing teams to work better, smarter, and faster. Cord has been recognized as a top instructor for the Association of National Advertisers (ANA)</p> </div> <br> </div> </section> </div> <aside class="col-lg-4 v6-right-sidebar" id="col-right"> <div class="right-content">  <div class="post"> <a class="btn register-now-btn" href="https://www.ana.net/training/register/id/PE-VOE-CS-DEC24" data-gtm-event="cta" data-gtm-info="Register Now (Right Rail)">REGISTER NOW</a> </div>   <div class="mb-5"> <div class="box boxmodule-sidebar-default"> <div class="tab-container"> <div class="card"> <div class="card-header bg-white"> <h2> Upcoming Workshops </h2> </div> <ul class="list-group list-group-flush"> <a class="list-group-item d-flex" href="/training/show/id/PW-VOE-JH-DEC24"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>DEC</span> <b>12</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Presentation Writing to Convey, Compel, and Convince - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/CT-VOE-JJ-DEC24"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>DEC</span> <b>17</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Critical Thinking for Marketing Success - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/PE-VOE-CS-DEC24"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>DEC</span> <b>19</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Advanced AI Prompt Engineering for Marketers (201) - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/AB-VOE-CS-JAN25"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>JAN</span> <b>08</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Agile (101) – Agile Fundamentals and Sprint Execution - Virtual Burst</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/IM-VOE-CS-JAN25"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>JAN</span> <b>14</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Unlock the Power of Influencer Marketing - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> <a class="list-group-item d-flex" href="/training/show/id/MZ-VOE-MB-JAN25"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>JAN</span> <b>16</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p>Marketing to Generation Z - Virtual</p> <p> Virtual Workshop (Eastern Time)  </p> </div> </a> </ul> <a class="btn viewall" href="/calendar/index/calendar_filter/training">SHOW ALL EVENTS</a> </div> </div> </div> </div> <div class="mb-5">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Instructor Opportunities</span> </h2> <div class='boxmodule-deck'> <p>To learn more about how to become an instructor with us, submit your resume along with a cover letter and include any relevant work examples.</p> <p><a class="more" href="mailto:training@ana.net">Contact Us</a></p> </div> </div> </div> </div>  <div class="mb-5"> </div> </div> </aside> </div> </div>  <div id="infoblock"> </div> </main> </div> <footer class="section pb-3 pt-3 border-top" style="border-top: 1px solid #e8e8e8;" id="footer-block"> <style type="text/css"> #floating_content { border-top: 1px solid #999; top:97%; float: left; height: 30px; left: 0; padding: 0px 24px; position: fixed; width: 100%; z-index: 10000; background: #aa0000; color:#fff; } </style> <style> .checkbox input[type="checkbox"].gdpr-inputs { opacity: 1; pointer-events: inherit; z-index: 1000; position: relative; width:inherit; height: inherit; } #gdpr-preferences span.checkbox-material { display: none !important; } </style> <div class="modal" id="gdpr-preferences" data-backdrop="static" data-keyboard="false" tabindex="-1" role="dialog" style="z-index: 1000000; overflow-y: auto;"> <div class="modal-dialog" role="document" style="margin-top:35px;"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-bs-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title text-center"> Cookie Preferences </h4> </div> <div class="modal-body"> <p style="text-align: left;"> The ANA asks you to accept cookies for performance, social media and advertising purposes. 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margin-top: 10px;" class="col-xs-4 col-md-2 "> <a target="_blank" href="https://www.walmartconnect.com/?utm_source=ana&utm_medium=membershippage&utm_campaign=2022_Q2"> <img alt="Walmart" src="/contentimage/spartners/walmart-connect-84.png" /> </a> </div> </div>    </div> </div> <div class="col-xs-12 col-sm-2"> <div class="row">  <div class="col-xs-12 col-sm-12"> <h6><a style="font-weight: 900" href="/content/show/id/sponsorship-our-partners">ANA Law Partner</a></h6> <a target="_blank" href="https://www.reedsmith.com/"><img class="img-fluid" src="/contentimage/spartners/reedsmith-sp.png" /></a> </div> </div> </div> </div> <div class="row text-center pt-4" style="margin-top: 20px"> <div class="col-12"> <p class="text-muted text-center">Copyright © 2024 Association of National Advertisers-established in 1910</p> </div> <div class="col-12"> <ul class="nav nav-pills nav-fill"> <li class="nav-item"> <a class="nav-link" href="/content/show/id/privacy-policy">Privacy Policy</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/site-terms-of-use">Terms of Use</a> </li> <li class="nav-item"> <a class="nav-link" href="/about">About</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/pressroom">Press Room</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/contact">Contact Us</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/anacareers">Careers</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/ana-logos">ANA Logos</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/privacy-policy#yac"><img style="display: inline-block;padding-right: 4px; 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