Business Marketing

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} } </style>   <section class="sec " > <div class='container'> <div id="b2b-chan-intro" class='info '> <div class='info__body'> <h1 style="text-align: center; padding-bottom: 20px;">Fuel Business Results. Grow Enduring Brands.</h1> <div class="row"> <div class="col-md-8"> <p>The goal of the <strong>ANA Business Marketing Practice</strong> is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.</p> <p>We produce proprietary, actionable insight-driven content <a title="ANA Business Marketing Local Chapters" href="https://www.marketing.org/" target="_blank">through local and regional events</a>, committees, and webinars to help members advance their careers and business, stay connected, and prosper.</p> <p>Each year, we host the <a href="/conference/show/id/B2BANC-JUN24">Masters of B2B Marketing Conference</a>, one of the largest of its kind in the world, and orchestrate the <a href="/content/show/id/b2-awards">B2 Awards</a>, which honors today’s innovators and leaders in business marketing.</p> <p>All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed <a href="/growthagenda/index">ANA Growth Agenda</a>.</p> </div> <div class="col-md-4"> <h4 style="text-align: center;">Topics of focus:</h4> <div class="row"> <div class="col"> <ul> <li><small><a href="/miccontent/show/id/aa-2022-08-account-based-marketing">Account-Based Marketing</a></small></li> <li><small><a href="/miccontent/show/id/aa-2023-09-b2b-brand-purpose">Brand Purpose</a></small></li> <li><small><a href="/miccontent/show/id/aa-2022-11-b2b-content-marketing">Content Marketing</a></small></li> <li><small><a href="/miccontent/show/id/aa-2022-09-b2b-customer-experience">Customer Experience</a></small></li> <li><small><a href="/miccontent/show/id/aa-2023-09-b2b-data-analytics">Data and Analytics</a></small></li> <li><small><a href="/miccontent/show/id/aa-2022-09-demand-generation">Demand Generation</a></small></li> <li><small><a href="/miccontent/show/id/aa-2023-08-b2b-digital-transformation">Digital Transformation</a></small></li> </ul> </div> <div class="col"> <ul> <li><small><a href="/miccontent/show/id/aa-2023-11-b2b-employer-branding">Employer Branding</a></small></li> <li><small><a href="/miccontent/show/id/aa-2022-08-lead-generation">Lead Generation</a></small></li> <li><small><a href="/miccontent/show/id/aa-2022-08-lead-scoring">Lead Scoring</a></small></li> <li><small><a href="/miccontent/show/id/aa-2023-08-b2b-martech">Marketing Technology</a></small></li> <li><small><a href="/miccontent/show/id/aa-2023-11-b2b-small-businesses">Marketing to Small Business (SMB)</a></small></li> <li><small><a href="/miccontent/show/id/aa-2022-09-b2b-sales-marketing">Sales and Marketing Alignment</a></small></li> </ul> </div> </div> </div> </div></div> </div> </div> </section>  <a id="awards" style="scroll-margin-top:51px;"></a>  <style type="text/css"> @media screen and (max-width: 1275px) { .hide_sec_background{ background: none!important; } } </style>   <section class="sec bg-light" > <div class='container'> <div id="b2b-chan-awards-title" class='info '> <div class='info__body'><div class="row"> <div class="col"> <h3>Put Your Best Work in the Spotlight</h3> <hr style="border: 0; height: 1px; background-color: #111111;" /></div> </div></div> </div> <div class="row"> <div class='col-md pt-3 pb-3'> <div id="b2b-chan-awards-static" class='info '> <div class='info__body'> <div class="bg-white" style="border-radius:15px;padding:20px;"> <p style="text-align: center;"><a href="https://www.b2awards.com/" target="_blank"><img src="/contentimage/awards/awards-chan-b2-module-banner.jpg" alt="" width="80%" /></a></p> <p>The B2 Awards are the premier recognition program exclusively honoring excellence in B2B marketing and communications, with a focus on results-driven strategies and impactful outcomes.</p> <p>This year introduces several exciting new award categories. Take advantage of Early Bird pricing, available until December 13. The final deadline for entries is February 21. </p> <p>Winners will be revealed at the B2 Awards Gala on June 3rd at the <a href="/conference/show/id/B2BANC-JUN25" target=_blank>2025 ANA Masters of B2B Marketing Conference.</a>This prestigious event will honor the achievements of top-performing B2B marketers and agency teams.</p> <p style="text-align:center;"><a class="btn btn--green" href="https://www.b2awards.com/a" target="_blank">SUBMIT AN ENTRY TODAY</a></p> </div></div> </div> </div> <div class='col-md pt-3 pb-3'> <div id="" class="latestpublicationslist " data-limit="5" data-type="615" data-seg=""> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/b2-awards">B2 Awards</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/cs-2024-06-b2-national-grid-16766">National Grid Promotes Energy Efficiency</a> </h3> <p class="author"> 4 months ago </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/b2-awards">B2 Awards</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/cs-2024-06-b2-sap-17182">SAP Riffs on the Day’s News with AI-Generated Images</a> </h3> <p class="author"> 4 months ago </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/b2-awards">B2 Awards</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/cs-2024-06-b2-vmware-17172">This Vendor Convinced GE to Retain Its Services Because of, Not Despite, Cost Cutting</a> </h3> <p class="author"> 4 months ago </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/b2-awards">B2 Awards</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/cs-2024-06-b2-juniper-networks-17078">This Company Strove to Turn Itself into the Enterprise IT Leader with an Integrated, Multi-Year Campaign</a> </h3> <p class="author"> 4 months ago </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/b2-awards">B2 Awards</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/cs-2024-06-b2-sammons-institutional-group-17111">This Financial Services Company Appealed to Customers Through a Parallel with Football</a> </h3> <p class="author"> 4 months ago </p> </div> </div> </div> </div> </div> </div> </section>  <a id="events" style="scroll-margin-top:51px;"></a>  <style type="text/css"> @media screen and (max-width: 1275px) { .hide_sec_background{ background: none!important; } } </style>   <section class="sec " > <div class='container'> <div id="b2b-chan-events-intro" class='info '> <div class='info__body'><div class="row"> <div class="col"> <h3>Connect with the ANA B2B Community</h3> <hr style="border: 0; height: 1px; background-color: #111111;" /></div> </div></div> </div> <div class="row"> <div class='col-md pt-3 pb-3'> <div id="b2b-chan-events-national-conference" class='info '> <div class='info__body'><p style="text-align: center; margin-bottom: 20px;"><a href="/conference/show/id/b2banc-jun24"><img title="2024 Masters of B2B Marketing Conference" src="/contentimage/events/microsites/2024/b2banc-jun24-hero-banner.jpg" alt="2024 Masters of B2B Marketing Conference logo banner" width="100%" height="auto" /></a></p> <p>As the B2B landscape continues to transform, the <strong>2024 Masters of B2B Marketing Conference</strong> explored and celebrated not only tried-and-true priorities like go-to-market strategies and demand generation but innovative ideas and insights that go beyond B2B boundaries.</p> <p>From the influence of generative AI to the shifting dynamics of buyer behaviors, this conference acted as a compass guiding attendees through the ongoing transformation of B2B marketing, as speakers uncovered breakthrough strategies, discussed the marketing/sales/C-suite relationship, unveiled insights from a groundbreaking marketing measurement study, and more. <a href="/conference/show/id/b2banc-jun24"><strong>See what you missed.</strong> <i class="fa-solid fa-circle-caret-right" style="color:#00a651"></I></a> <p style="text-align: center;"><a class="btn btn--green button--large" style="border-radius: 35px; padding: 20px 60px; font-size: 18px;" href="/conference/show/id/B2BANC-JUN25">register for the 2025 conference</a></p> </div> </div> </div> </div> <div class="row"> <div class='col-md pt-3 pb-3'> <div class="col"> <div id="" class="card h-100 mcw-events " data-limit="3" data-type="mocs" data-seg=""> <img class="card-img-top" src="/contentimage/events/events-chan-green-sm.jpg" /> <h5 class="card-title card__title mcw-events__title">Members Only One-Day Conferences</h5> <div class="card-text card__body mcw-events__body"><p>Enjoy insightful and engaging content in a collegial atmosphere at member locations across the U.S. to collect actionable ideas from fellow ANA members that can drive growth within your organization.</p></div> <div class="card-text card__body mcw-events__body"> <p>No events are currently scheduled. Please check back for future events or click the button below to see all available members only one-day conferences.</p> </div> <div class="card-body"> </div> <div class="text-center"> <a class="btn btn--green" href="/calendar/index/calendar_filter/mocs">View All</a> </div> </div> </div> </div> <div class='col-md pt-3 pb-3'> <div id="" class="latestpublicationslist " data-limit="3" data-type="Array" data-seg=""> <div class="latestpublicationslist__item "> <div class="latestpublicationslist__item__left"> <a href="/miccontent/showvideo/id/sv-2024-10-anc-oct24-infosys"> <div class="card-image"> <img class="img img-raised" src="/contentimage/videopreview/masters2024/sv-2024-10-anc-oct24-infosys-4.jpg"> </div> </a> </div> <div class="latestpublicationslist__item__right "> <h6 class="category text-success"><a href="/miccategory/index/id/sessionvideos">Conference Session Videos</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/showvideo/id/sv-2024-10-anc-oct24-infosys">Creativity and Human-First Approach to Becoming a Top100 Brand</a> </h3> <p class="author"> 1 month ago </p> </div> </div> <div class="latestpublicationslist__item "> <div class="latestpublicationslist__item__left"> <a href="/miccontent/showvideo/id/sv-2024-10-anc-oct24-att"> <div class="card-image"> <img class="img img-raised" src="/contentimage/videopreview/masters2024/sv-2024-10-anc-oct24-att-4.jpg"> </div> </a> </div> <div class="latestpublicationslist__item__right "> <h6 class="category text-success"><a href="/miccategory/index/id/sessionvideos">Conference Session Videos</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/showvideo/id/sv-2024-10-anc-oct24-att">Building a Customer-Centric Organization</a> </h3> <p class="author"> 1 month ago </p> </div> </div> <div class="latestpublicationslist__item "> <div class="latestpublicationslist__item__left"> <a href="/miccontent/showvideo/id/sv-2024-06-b2banc-jun24-michelin"> <div class="card-image"> <img class="img img-raised" src="/contentimage/videopreview/b2b24/sv-2024-06-b2banc-jun24-michelin-4.jpg"> </div> </a> </div> <div class="latestpublicationslist__item__right "> <h6 class="category text-success"><a href="/miccategory/index/id/sessionvideos">Conference Session Videos</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/showvideo/id/sv-2024-06-b2banc-jun24-michelin">Drive Boldly: How Michelin Puts Sustainability in the Fast Lane</a> </h3> <p class="author"> 5 months ago </p> </div> </div> </div> </div> </div> <div class="row row-cols-1 row-cols-lg-3 g-4 pt-3 pb-3"> <div class="col"> <div id="" class="card h-100 mcw-events " data-limit="3" data-type="getfuturebygroup" data-seg=""> <img class="card-img-top" src="/contentimage/B2B_ONLY/b2b-chan-events-committees-bm.jpg" /> <h5 class="card-title card__title mcw-events__title">B2B Committee</h5> <div class="card-text card__body mcw-events__body"><p>Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.</p> </div> <table class="mcw-events__list"> <tbody> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-JAN25">January 16</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-JAN25"> Making 2025 a Winner – ANA B2B Committee Virtual Meeting <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-MAY25CM">May 22</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-MAY25CM"> Channel Marketing Committee Meeting <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-JUN25">June 2</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-JUN25"> B2B Committee Meeting at the 2025 ANA Masters of B2B Marketing Conference <br> <small class="font-weight-bold">Naples</small> </a> </td> </tr> </tbody> </table> <div class="card-body"> </div> <div class="text-center"> <a class="btn btn--green" href="/committee/profile/id/bustobus">View All and Learn More</a> </div> </div> </div> <div class="col"> <div id="" class="card h-100 mcw-events " data-limit="3" data-type="getfuturebygroup" data-seg=""> <img class="card-img-top" src="/contentimage/B2B_ONLY/b2b-chan-events-committees-abm.jpg" /> <h5 class="card-title card__title mcw-events__title">Account-Based Marketing Committee</h5> <div class="card-text card__body mcw-events__body"><p>Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.</p> </div> <table class="mcw-events__list"> <tbody> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-FEB25ABM">February 27</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-FEB25ABM"> ABM Virtual Committee Meeting and Roundtable: How to Scale Your ABM Programs Presented by IBM <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-APR25ABM">April 17</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-APR25ABM"> ABM Committee Virtual Meeting <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-SEP25ABM">September 4</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-SEP25ABM"> ABM Committee Meeting <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> </tbody> </table> <div class="card-body"> </div> <div class="text-center"> <a class="btn btn--green" href="/committee/profile/id/abm">View All and Learn More</a> </div> </div> </div> <div class="col"> <div id="" class="card h-100 mcw-events " data-limit="3" data-type="getfuturebygroup" data-seg=""> <img class="card-img-top" src="/contentimage/B2B_ONLY/b2b-chan-events-committees-ce.jpg" /> <h5 class="card-title card__title mcw-events__title">Customer Experience Committee</h5> <div class="card-text card__body mcw-events__body"><p>Developing effective communications that elevate customer experience for key constituents.</p> </div> <table class="mcw-events__list"> <tbody> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-MAY25CX">May 6</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-MAY25CX"> Customer Experience Committee Meeting <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-OCT25CX">October 9</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-OCT25CX"> Customer Experience Committee Meeting <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date">  <a class="card__link" href="/committee/meeting/id/B2B-DEC25CX">December 11</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/committee/meeting/id/B2B-DEC25CX"> Customer Experience Committee Meeting <br> <small class="font-weight-bold">Virtual Meeting (Eastern Time)</small> </a> </td> </tr> </tbody> </table> <div class="card-body"> </div> <div class="text-center"> <a class="btn btn--green" href="/committee/profile/id/custexp">View All and Learn More</a> </div> </div> </div> </div> <div class="row"> <div class='col-md pt-3 pb-3'> <div class="col"> <div id="b2b" class="card h-100 mcw-events " data-limit="3" data-type="" data-seg=""> <img class="card-img-top" src="/contentimage/events/events-chan-purple-sm.jpg" /> <h5 class="card-title card__title mcw-events__title">B2B Webinar Series</h5> <div class="card-text card__body mcw-events__body" style="margin-bottom: 15px;">The B2B webinar series brings thought leaders and industry experts to the comfort of your office or home who will share best practices and key action steps to apply directly to your business.</div> <table class="mcw-events__list"> <tbody> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date"> <a class="card__link" href="/webinars/show/id/B2B-250108">January 8th</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/webinars/show/id/B2B-250108"> Happy New Year! 2025 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen (B2B Marketing Webinar) <br> <small class="font-weight-bold">45 Minutes</small> </a> </td> </tr> <tr class="mcw-events__list__item"> <td class="mcw-events__list__item__date"> <a class="card__link" href="/webinars/show/id/B2B-250109">January 9th</a> </td> <td class="mcw-events__list__item__title"> <a class="card__link" href="/webinars/show/id/B2B-250109"> 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The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments. </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/ana-mag">Trends and Technology</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/magazines/show/id/ana-2024-10-personalization-trends">Who Said Personalization Would Be Easy?</a> </h3> <p class="author"> by <b>Patricia Yeager</b>, 1 month ago </p> <p class="latestpublicationslist__item__description"> The rise of personalization presents growing challenges to marketers, with 51 percent of consumers saying that they have been frustrated by receiving irrelevant content or offers from brands they're not interested in, per a recent study. To deliver more relevant messaging, marketers must stop focusing so much on the tech tools enabling the personalization and put more emphasis on the user experience catering to individuals. </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/ana-mag">Trends and Technology</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/magazines/show/id/ana-2024-10-q-and-a-mccarty">How Do Marketers Fix Broken Agency-Client Relations?</a> </h3> <p class="author"> by <b>Jacqueline Lisk</b>, 2 months ago </p> <p class="latestpublicationslist__item__description"> Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much sharper sense of how both sides can enhance their relations and spark better outcomes. </p> </div> </div> </div> </div> </div> <div class="row"> <div class='col-md pt-3 pb-3'> <div id="" class="latestpublicationslist " data-limit="1" data-type="Array" data-seg=""> <div class='info content'> <a href="/miccontent/show/id/ii-2024-12-b2b-predictions" class="info__link"> <img src="/contentimage/mic/industry_insights/ii-2024-12-b2b-predictions.jpg" class="info__graphic content__graphic"> </a> <h6 class="category text-success"><a href="/miccategory/index/id/leading-edge">Leading Edge</a></h6> <a href="/miccontent/show/id/ii-2024-12-b2b-predictions" class="info__link"> <h5 class='info__title content__title'>2025: The Year of Hard Truths and Razzle Dazzle in B2B Tech Marketing</h5> <p class="author"> by <b>Brandon Friesen</b>, 1 day ago </p> </a> </div> </div> </div> <div class='col-md pt-3 pb-3'> <div id="" class="latestpublicationslist " data-limit="2" data-type="Array" data-seg=""> <div class='info content'> <a href="/miccontent/show/id/ii-2024-12-efficiency-performance" class="info__link"> <img src="/contentimage/mic/industry_insights/ii-2024-12-efficiency-performance.jpg" class="info__graphic content__graphic"> </a> <h6 class="category text-success"><a href="/miccategory/index/id/leading-edge">Leading Edge</a></h6> <a href="/miccontent/show/id/ii-2024-12-efficiency-performance" class="info__link"> <h5 class='info__title content__title'>Do Marketers Have the Time & Resources to Boost Efficiency and Performance?</h5> <p class="author"> by <b>Cliff Campeau</b>, 4 days ago </p> </a> </div> </div> </div> <div class='col-md pt-3 pb-3'> <div id="" class="latestpublicationslist " data-limit="3" data-type="Array" data-seg=""> <div class='info content'> <a href="/miccontent/show/id/ii-2024-12-mql-sql-conversions" class="info__link"> <img src="/contentimage/mic/industry_insights/ii-2024-12-mql-sql-conversions.jpg" class="info__graphic content__graphic"> </a> <h6 class="category text-success"><a href="/miccategory/index/id/leading-edge">Leading Edge</a></h6> <a href="/miccontent/show/id/ii-2024-12-mql-sql-conversions" class="info__link"> <h5 class='info__title content__title'>Best Practices for Increasing MQL to SQL Conversions </h5> <p class="author"> by <b>Tom Snyder</b>, 1 week ago </p> </a> </div> </div> </div> </div> <div class="row"> <div class='col-md pt-3 pb-3'> <div id="" class="latestpublicationslist " data-limit="4" data-type="Array" data-seg=""> <div class='info content'> <a href="/miccontent/show/id/ii-2024-12-abm-journey" class="info__link"> <img src="/contentimage/mic/industry_insights/ii-2024-12-abm-journey.jpg" class="info__graphic content__graphic"> </a> <h6 class="category text-success"><a href="/miccategory/index/id/leading-edge">Leading Edge</a></h6> <a href="/miccontent/show/id/ii-2024-12-abm-journey" class="info__link"> <h5 class='info__title content__title'>Account-Based Experience: Bringing the Power of ABM to the Full Customer Journey </h5> <p class="author"> by <b>Su Strawderman</b>, 1 week ago </p> <div class='info__body'>ABX represents a more holistic, data-driven approach that spans marketing, sales and customer success. Already, B2B firms are using ABX to transform B2B customer engagement and growth strategies. </div> </a> </div> </div> </div> <div class='col-md pt-3 pb-3'> <div id="" class="latestpublicationslist " data-limit="3" data-type="Array" data-seg=""> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/partner-content">Knowledge Partners</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/kp-2024-06-realm-b2b-ai-marketing-report">AI in B2B Marketing Report: Lessons from the Frontline</a> </h3> <p class="author"> 5 months ago </p> <p class="latestpublicationslist__item__description"> Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions. </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/partner-content">Knowledge Partners</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/kp-2024-03-wunderkind-performance-marketing">The Power of Performance Marketing in 2024</a> </h3> <p class="author"> 8 months ago </p> <p class="latestpublicationslist__item__description"> Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond. </p> </div> </div> <div class="latestpublicationslist__item py-4"> <div class="latestpublicationslist__item__right w-100"> <h6 class="category text-success"><a href="/miccategory/index/id/partner-content">Knowledge Partners</a></h6> <h3 class="latestpublicationslist__item__title"> <a class="latestpublicationslist__item__title__link " href="/miccontent/show/id/kp-2024-02-anteriad-competitive-edge-b2b-paid-media">How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy</a> </h3> <p class="author"> by <b>Jessica Linder</b>, 10 months ago </p> <p class="latestpublicationslist__item__description"> As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities. </p> </div> </div> </div> </div> </div> <div id="b2b-chan-insights-button" class='info '> <div class='info__body'><p style="text-align: center;"><a class="btn btn--green button" href="https://www.ana.net/mkcfsearch/index?page=1&pagesize=20&result_sort=D&topics[]=5">view all b2b insights</a></p></div> </div> </div> </section> <style type="text/css"> @media screen and (max-width: 1275px) { .hide_sec_background{ background: none!important; } } </style>   <section class="sec " > <div class='container'>  <a id="partners" style="scroll-margin-top:71px;"></a>  <div id="b2b-chan-partners-intro" class='info '> <div class='info__body'><div class="row"> <div class="col"> <h1 style="text-align: center;">B2B Business Partners</h1> </div> </div></div> </div> <div id="sponsorship-our-partners-b2b" class='info '> <div class='info__body'><div class="row justify-content-md-center"> <div class="col-sm-6 col-lg-3"><img style="width: 50%; 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