CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Gatorade - Wikipedia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )enwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy", "wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"97620b7c-2dca-4427-98d4-c955e60c710c","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Gatorade","wgTitle":"Gatorade","wgCurRevisionId":1259376125,"wgRevisionId":1259376125,"wgArticleId":222700,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["CS1 maint: multiple names: authors list","Articles with short description","Short description is different from Wikidata","Wikipedia pending changes protected pages","Use mdy dates from September 2014","All articles with unsourced statements","Articles with unsourced statements from July 2017","Articles containing potentially dated statements from 2015","All articles containing potentially dated statements","Commons category link from Wikidata", "Official website different in Wikidata and Wikipedia","Florida Gators","Gatorade","Food and drink introduced in the 1960s","Products introduced in 1967","Soft drinks","Sports drinks"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Gatorade","wgRelevantArticleId":222700,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{"status":{"levels":1}}},"wgStableRevisionId":1259376125,"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":60000,"wgRelatedArticlesCompat":[], "wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q304992","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false,"wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","jquery.makeCollapsible.styles":"ready","ext.flaggedRevs.basic":"ready","mediawiki.codex.messagebox.styles":"ready","ext.wikimediamessages.styles":"ready", "ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=["ext.cite.ux-enhancements","mediawiki.page.media","site","mediawiki.page.ready","jquery.makeCollapsible","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.flaggedRevs.advanced","ext.gadget.ReferenceTooltips","ext.gadget.switcher","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.growthExperiments.SuggestedEditSession","wikibase.sidebar.tracking"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&modules=ext.cite.styles%7Cext.flaggedRevs.basic%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cjquery.makeCollapsible.styles%7Cmediawiki.codex.messagebox.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.4"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Gatorade_logo.svg/1200px-Gatorade_logo.svg.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="1471"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Gatorade_logo.svg/800px-Gatorade_logo.svg.png"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="980"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Gatorade_logo.svg/640px-Gatorade_logo.svg.png"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="784"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Gatorade - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//en.m.wikipedia.org/wiki/Gatorade"> <link rel="alternate" type="application/x-wiki" title="Edit this page" href="/w/index.php?title=Gatorade&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (en)"> <link rel="EditURI" type="application/rsd+xml" href="//en.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://en.wikipedia.org/wiki/Gatorade"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom feed" href="/w/index.php?title=Special:RecentChanges&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Gatorade rootpage-Gatorade skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-contents" class="mw-list-item"><a href="/wiki/Wikipedia:Contents" title="Guides to browsing Wikipedia"><span>Contents</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Current_events" title="Articles related to current events"><span>Current events</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Visit a randomly selected article [x]" accesskey="x"><span>Random article</span></a></li><li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:About" title="Learn about Wikipedia and how it works"><span>About Wikipedia</span></a></li><li id="n-contactpage" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us" title="How to contact Wikipedia"><span>Contact us</span></a></li> </ul> </div> </div> <div id="p-interaction" class="vector-menu mw-portlet mw-portlet-interaction" > <div class="vector-menu-heading"> Contribute </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-help" class="mw-list-item"><a href="/wiki/Help:Contents" title="Guidance on how to use and edit Wikipedia"><span>Help</span></a></li><li id="n-introduction" class="mw-list-item"><a href="/wiki/Help:Introduction" title="Learn how to edit Wikipedia"><span>Learn to edit</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Community_portal" title="The hub for editors"><span>Community portal</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes to Wikipedia [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_upload_wizard" title="Add images or other media for use on Wikipedia"><span>Upload file</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia" aria-label="Search Wikipedia" autocapitalize="sentences" title="Search Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Gatorade" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Gatorade" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=Gatorade" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=Gatorade" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Origin" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Origin"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Origin</span> </div> </a> <ul id="toc-Origin-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Products" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Products"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Products</span> </div> </a> <button aria-controls="toc-Products-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Products subsection</span> </button> <ul id="toc-Products-sublist" class="vector-toc-list"> <li id="toc-Re-branding" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Re-branding"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Re-branding</span> </div> </a> <ul id="toc-Re-branding-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Composition_and_health_concerns" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Composition_and_health_concerns"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Composition and health concerns</span> </div> </a> <ul id="toc-Composition_and_health_concerns-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Research_and_development" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Research_and_development"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Research and development</span> </div> </a> <ul id="toc-Research_and_development-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Advertising_and_publicity" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Advertising_and_publicity"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Advertising and publicity</span> </div> </a> <ul id="toc-Advertising_and_publicity-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-The_Gatorade_shower" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#The_Gatorade_shower"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>The Gatorade shower</span> </div> </a> <ul id="toc-The_Gatorade_shower-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Gatorade_and_oral_rehydration" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Gatorade_and_oral_rehydration"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Gatorade and oral rehydration</span> </div> </a> <ul id="toc-Gatorade_and_oral_rehydration-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Gatorade</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 25 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-25" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">25 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%BA%D8%A7%D8%AA%D9%88%D8%B1%D9%8A%D8%AF" title="غاتوريد – Arabic" lang="ar" hreflang="ar" data-title="غاتوريد" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-ast mw-list-item"><a href="https://ast.wikipedia.org/wiki/Gatorade" title="Gatorade – Asturian" lang="ast" hreflang="ast" data-title="Gatorade" data-language-autonym="Asturianu" data-language-local-name="Asturian" class="interlanguage-link-target"><span>Asturianu</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/Gatorade" title="Gatorade – Bulgarian" lang="bg" hreflang="bg" data-title="Gatorade" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-bs mw-list-item"><a href="https://bs.wikipedia.org/wiki/Gatorade" title="Gatorade – Bosnian" lang="bs" hreflang="bs" data-title="Gatorade" data-language-autonym="Bosanski" data-language-local-name="Bosnian" class="interlanguage-link-target"><span>Bosanski</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Gatorade" title="Gatorade – German" lang="de" hreflang="de" data-title="Gatorade" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es badge-Q17437798 badge-goodarticle mw-list-item" title="good article badge"><a href="https://es.wikipedia.org/wiki/Gatorade" title="Gatorade – Spanish" lang="es" hreflang="es" data-title="Gatorade" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%AF%DB%8C%D8%AA%D8%B1%DB%8C%D8%AF" title="گیترید – Persian" lang="fa" hreflang="fa" data-title="گیترید" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Gatorade" title="Gatorade – French" lang="fr" hreflang="fr" data-title="Gatorade" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EA%B2%8C%ED%86%A0%EB%A0%88%EC%9D%B4" title="게토레이 – Korean" lang="ko" hreflang="ko" data-title="게토레이" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Gatorade" title="Gatorade – Italian" lang="it" hreflang="it" data-title="Gatorade" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Gatorade" title="Gatorade – Hungarian" lang="hu" hreflang="hu" data-title="Gatorade" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Gatorade" title="Gatorade – Malay" lang="ms" hreflang="ms" data-title="Gatorade" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Gatorade_(merk)" title="Gatorade (merk) – Dutch" lang="nl" hreflang="nl" data-title="Gatorade (merk)" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%B2%E3%83%BC%E3%82%BF%E3%83%AC%E3%83%BC%E3%83%89" title="ゲータレード – Japanese" lang="ja" hreflang="ja" data-title="ゲータレード" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Gatorade" title="Gatorade – Polish" lang="pl" hreflang="pl" data-title="Gatorade" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Gatorade" title="Gatorade – Portuguese" lang="pt" hreflang="pt" data-title="Gatorade" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Gatorade" title="Gatorade – Russian" lang="ru" hreflang="ru" data-title="Gatorade" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Gatorade" title="Gatorade – Simple English" lang="en-simple" hreflang="en-simple" data-title="Gatorade" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Gatorade" title="Gatorade – Finnish" lang="fi" hreflang="fi" data-title="Gatorade" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Gatorade" title="Gatorade – Swedish" lang="sv" hreflang="sv" data-title="Gatorade" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Gatorade" title="Gatorade – Tagalog" lang="tl" hreflang="tl" data-title="Gatorade" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Gatorade" title="Gatorade – Turkish" lang="tr" hreflang="tr" data-title="Gatorade" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Gatorade" title="Gatorade – Ukrainian" lang="uk" hreflang="uk" data-title="Gatorade" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E4%BD%B3%E5%BE%97%E6%A8%82" title="佳得樂 – Cantonese" lang="yue" hreflang="yue" data-title="佳得樂" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E4%BD%B3%E5%BE%97%E4%B9%90" title="佳得乐 – Chinese" lang="zh" hreflang="zh" data-title="佳得乐" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q304992#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Gatorade" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Gatorade" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Gatorade"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Gatorade&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Gatorade&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Gatorade"><span>Read</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Gatorade&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Gatorade&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Gatorade" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Gatorade" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Gatorade&oldid=1259376125" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Gatorade&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&page=Gatorade&id=1259376125&wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FGatorade"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FGatorade"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Gatorade&action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Gatorade&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a href="https://commons.wikimedia.org/wiki/Category:Gatorade" hreflang="en"><span>Wikimedia Commons</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q304992" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> <div id="mw-indicator-indicator-fr-review-status" class="mw-indicator"><indicator name="fr-review-status" class="mw-fr-review-status-indicator" id="mw-fr-revision-toggle"><span class="cdx-fr-css-icon-review--status--stable"></span><b>Checked</b></indicator></div> <div id="mw-indicator-pp-autoreview" class="mw-indicator"><div class="mw-parser-output"><span typeof="mw:File"><a href="/wiki/Wikipedia:Protection_policy#pending" title="All edits by unregistered and new users are subject to review prior to becoming visible to unregistered users"><img alt="Page protected with pending changes" src="//upload.wikimedia.org/wikipedia/en/thumb/b/b7/Pending-protection-shackle.svg/20px-Pending-protection-shackle.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b7/Pending-protection-shackle.svg/30px-Pending-protection-shackle.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/b7/Pending-protection-shackle.svg/40px-Pending-protection-shackle.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"><div id="mw-fr-revision-messages"><div id="mw-fr-revision-details" class="mw-fr-revision-details-dialog" style="display:none;"><div tabindex="0"></div><div class="cdx-dialog cdx-dialog--horizontal-actions"><header class="cdx-dialog__header cdx-dialog__header--default"><div class="cdx-dialog__header__title-group"><h2 class="cdx-dialog__header__title">Page version status</h2><p class="cdx-dialog__header__subtitle">This is an accepted version of this page</p></div><button class="cdx-button cdx-button--action-default cdx-button--weight-quiet
							cdx-button--size-medium cdx-button--icon-only cdx-dialog__header__close-button" aria-label="Close" onclick="document.getElementById("mw-fr-revision-details").style.display = "none";" type="submit"><span class="cdx-icon cdx-icon--medium
							cdx-fr-css-icon--close"></span></button></header><div class="cdx-dialog__body">This is the <a href="/wiki/Wikipedia:Pending_changes" title="Wikipedia:Pending changes">latest accepted revision</a>, <a class="external text" href="https://en.wikipedia.org/w/index.php?title=Special:Log&type=review&page=Special:Badtitle/Message">reviewed</a> on <i>24 November 2024</i>.</div></div><div tabindex="0"></div></div></div></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Brand of sports-themed beverages and food products</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For the album by Willis Jackson, see <a href="/wiki/Gatorade_(album)" title="Gatorade (album)">Gatorade (album)</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">The Gatorade Company</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Gatorade_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Gatorade_logo.svg/220px-Gatorade_logo.svg.png" decoding="async" width="220" height="270" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Gatorade_logo.svg/330px-Gatorade_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9b/Gatorade_logo.svg/440px-Gatorade_logo.svg.png 2x" data-file-width="297" data-file-height="364" /></a></span><div class="infobox-caption">The Gatorade logo, produced by <a href="/wiki/TBWA%5CChiat%5CDay" title="TBWA\Chiat\Day">TBWA\Chiat\Day</a><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></div></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Sports_drink" title="Sports drink">Sports drink</a><br /><a href="/wiki/Energy_bar" title="Energy bar">Nutrition bar</a><br /><a href="/wiki/Protein_(nutrient)" title="Protein (nutrient)">Protein drink</a><br />Other sports nutrition products</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> (via <a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats Company</a>)</td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data"><a href="/wiki/United_States" title="United States">United States</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">September 9, 1965<span class="noprint">; 59 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1965-09-09</span>)</span><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia</td></tr><tr><th scope="row" class="infobox-label">Previous owners</th><td class="infobox-data"><a href="/wiki/Robert_Cade" title="Robert Cade">Robert Cade</a><br />Stokely-Van Camp</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://gatorade.com/">gatorade<wbr />.com</a></span> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q304992#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></td></tr></tbody></table> <p><b>Gatorade</b> is an American brand of sports-themed beverage and food products, built around its signature line of <a href="/wiki/Sports_drink" title="Sports drink">sports drinks</a>. The drink is manufactured by <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> and is distributed in over 80 countries.<sup id="cite_ref-factsheetGatorade_3-0" class="reference"><a href="#cite_note-factsheetGatorade-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The beverage was developed in 1965 by a team of researchers led by <a href="/wiki/Robert_Cade" title="Robert Cade">Robert Cade</a>. It was originally made for the <a href="/wiki/Florida_Gators" title="Florida Gators">Gators</a> at the <a href="/wiki/University_of_Florida" title="University of Florida">University of Florida</a> to replenish the <a href="/wiki/Carbohydrate" title="Carbohydrate">carbohydrates</a> that the school's student-athletes burned and the combination of water and <a href="/wiki/Electrolyte" title="Electrolyte">electrolytes</a> that they lost in sweat during vigorous sports activities. </p><p>Created at University of Florida, then produced and marketed by <a href="/wiki/Stokely-Van_Camp" class="mw-redirect" title="Stokely-Van Camp">Stokely-Van Camp</a> in 1965, the Gatorade brand was purchased by the <a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats Company</a> in 1983, which, in turn, was bought by PepsiCo in 2001.<sup id="cite_ref-abcnews.go.com_4-0" class="reference"><a href="#cite_note-abcnews.go.com-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> As of 2010, Gatorade is PepsiCo's fourth-largest <a href="/wiki/Brand" title="Brand">brand</a>, on the basis of worldwide annual retail sales.<sup id="cite_ref-annrpt2010_5-0" class="reference"><a href="#cite_note-annrpt2010-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> It competes with <a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">Coca-Cola</a>'s <a href="/wiki/Powerade" title="Powerade">Powerade</a> and <a href="/wiki/Vitaminwater" class="mw-redirect" title="Vitaminwater">Vitaminwater</a> brands worldwide, and with <a href="/wiki/Lucozade" title="Lucozade">Lucozade</a> in the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Origin">Origin</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=1" title="Edit section: Origin"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Gatorade_Early_Testing_Photo.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/3/3e/Gatorade_Early_Testing_Photo.jpg/260px-Gatorade_Early_Testing_Photo.jpg" decoding="async" width="260" height="185" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/3/3e/Gatorade_Early_Testing_Photo.jpg 1.5x" data-file-width="374" data-file-height="266" /></a><figcaption><a href="/wiki/University_of_Florida" title="University of Florida">University of Florida</a> football player Chip Hinton testing Gatorade 1965, pictured next to the leader of its team of inventors, <a href="/wiki/Robert_Cade" title="Robert Cade">Robert Cade</a>.</figcaption></figure> <p>Gatorade was created in 1965, by a team of scientists at the <a href="/wiki/University_of_Florida" title="University of Florida">University of Florida College of Medicine</a>, including <a href="/wiki/Robert_Cade" title="Robert Cade">Robert Cade</a>, <a href="/wiki/Dana_Shires" title="Dana Shires">Dana Shires</a>, Harry James Free, and Alejandro de Quesada.<sup id="cite_ref-born_7-0" class="reference"><a href="#cite_note-born-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Following a request from <a href="/wiki/Florida_Gators_football" title="Florida Gators football">Florida Gators football</a> head coach <a href="/wiki/Ray_Graves" title="Ray Graves">Ray Graves</a>, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. Like many of the sports drinks that pre-dated it by decades, such as <a href="/wiki/Lucozade" title="Lucozade">Lucozade</a>, the earliest version of the beverage consisted of a mixture of water, <a href="/wiki/Sodium" title="Sodium">sodium</a>, <a href="/wiki/Sugar" title="Sugar">sugar</a>, <a href="/wiki/Potassium" title="Potassium">potassium</a>, <a href="/wiki/Phosphate" title="Phosphate">phosphate</a>, and lemon juice.<sup id="cite_ref-gatoradehistprofile_8-0" class="reference"><a href="#cite_note-gatoradehistprofile-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and the tests were deemed successful. On the other hand, star <a href="/wiki/Quarterback" title="Quarterback">quarterback</a> <a href="/wiki/Steve_Spurrier" title="Steve Spurrier">Steve Spurrier</a> said, "I don't have any answer for whether the Gatorade helped us be a better second-half team or not... We drank it, but whether it helped us in the second half, who knows?"<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Nonetheless, the football team credited Gatorade as having contributed to their first <a href="/wiki/Orange_Bowl" title="Orange Bowl">Orange Bowl</a> win over the <a href="/wiki/Georgia_Tech_Yellow_Jackets_football" title="Georgia Tech Yellow Jackets football">Georgia Tech Yellow Jackets</a> in 1967, at which point the drink gained traction within the athletic community. Yellow Jackets coach <a href="/wiki/Bobby_Dodd" title="Bobby Dodd">Bobby Dodd</a>, when asked why his team lost, replied: "We didn't have Gatorade. That made the difference."<sup id="cite_ref-inventions_10-0" class="reference"><a href="#cite_note-inventions-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>The University of Florida researchers initially considered naming their product "Gator-Aid", but eventually settled on "Gatorade". <a href="/wiki/Darren_Rovell" title="Darren Rovell">Darren Rovell</a> notes in his history of Gatorade, <i>First in Thirst</i>, "the doctors realized that they probably shouldn't use the 'Aid' suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people."<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Gatorade co-inventor <a href="/wiki/Dana_Shires" title="Dana Shires">Dana Shires</a> explained, "We were told that you couldn't use that because the Food and Drug Administration prohibited that. That would classify it as something other than a cola or soft drink, so we changed it to ade."<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>Some were skeptical that the product's effect was anything more than a <a href="/wiki/Placebo" title="Placebo">placebo</a>. Cade mentioned, "If you told a football player that you were giving him <a href="/wiki/Demerol" class="mw-redirect" title="Demerol">Demerol</a> to relieve pain and you gave him a placebo instead, there's about a 30% chance that the placebo will relieve the pain as much as taking Demerol would have."<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>Shortly after the 1969 Orange Bowl, Robert Cade entered into an agreement providing <a href="/wiki/Van_Camp%27s" title="Van Camp's">Stokely-Van Camp, Inc.</a> (S-VC), a canned-<a href="/wiki/Food_packaging" title="Food packaging">food packaging</a> company, with the U.S. rights to production and sale of Gatorade as a commercial product.<sup id="cite_ref-gatoradehistprofile_8-1" class="reference"><a href="#cite_note-gatoradehistprofile-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In the same year, a licensing arrangement made Gatorade the official sports drink of the <a href="/wiki/National_Football_League" title="National Football League">National Football League</a> (NFL), representing the first in a history of professional sports sponsorship for the Gatorade brand. A year after its commercial introduction, S-VC tested multiple variations of the original Gatorade recipe, finally settling on more palatable variants in lemon-lime and orange flavors. This reformulation also removed the sweetener <a href="/wiki/Sodium_cyclamate" class="mw-redirect" title="Sodium cyclamate">cyclamate</a> – which was banned by the <a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">Food and Drug Administration</a> (FDA) in 1969 – replacing it with additional <a href="/wiki/Fructose" title="Fructose">fructose</a>.<sup id="cite_ref-chemcases_14-0" class="reference"><a href="#cite_note-chemcases-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> In the early 1970s, legal questions arose regarding whether or not the researchers who invented Gatorade were entitled to ownership of its royalties since they had been working under a research grant from the federal government which provided financial stipends.<sup id="cite_ref-gatoradehistprofile_8-2" class="reference"><a href="#cite_note-gatoradehistprofile-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> The University of Florida also claimed partial rights of ownership, which was brought to resolution in 1973 in the form of a settlement awarding the university with a 20% share of Gatorade <a href="/wiki/Royalties" class="mw-redirect" title="Royalties">royalties</a>.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> As of 2009, the university had received more than $150 million from its share and was receiving approximately $12 million per year.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Gatorade_logo_before_2009.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a5/Gatorade_logo_before_2009.png/220px-Gatorade_logo_before_2009.png" decoding="async" width="220" height="166" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a5/Gatorade_logo_before_2009.png/330px-Gatorade_logo_before_2009.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a5/Gatorade_logo_before_2009.png/440px-Gatorade_logo_before_2009.png 2x" data-file-width="1000" data-file-height="753" /></a><figcaption>Prior version of the Gatorade logo, in use (with minor variations) from 1973 to 2009</figcaption></figure> <p>The <a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats Company</a> purchased S-VC and Gatorade in 1983 for $220 million, following a bidding war with rival <a href="/wiki/Pillsbury_Company" class="mw-redirect" title="Pillsbury Company">Pillsbury</a>. In its first two decades of production, Gatorade was primarily sold and distributed within the United States. Beginning in the 1980s, the company expanded distribution of Gatorade, venturing into Canada in 1986, regions of Asia in 1987, South America and parts of Europe in 1988, and Australia in 1993. In 1990, Gatorade introduced Gatorade Light, a lower-calorie version sweetened with <a href="/wiki/Saccharin" title="Saccharin">saccharin</a>.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> International expansion came at the cost of $20 million in 1996 alone; however, the resulting efforts produced worldwide sales of $283 million in more than 45 countries during the same year.<sup id="cite_ref-galehist_18-0" class="reference"><a href="#cite_note-galehist-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> In 1997, distribution of Gatorade in an additional 10 countries prompted an 18.7% growth in annual sales.<sup id="cite_ref-rovellbook_19-0" class="reference"><a href="#cite_note-rovellbook-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>In 2001, the multinational food and beverage company <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> acquired Gatorade's parent company, the Quaker Oats Company, for $13 billion to add Gatorade to its portfolio of brands. PepsiCo had also recently developed <a href="/wiki/All_Sport" title="All Sport">All Sport</a>, which it divested of shortly following the Quaker acquisition to satisfy <a href="/wiki/Antitrust" class="mw-redirect" title="Antitrust">antitrust</a> regulations. Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> and <a href="/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a> in 2008.<sup id="cite_ref-rovellbook_19-1" class="reference"><a href="#cite_note-rovellbook-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> As of 2010, Gatorade products were made available for sale in more than 80 countries.<sup id="cite_ref-factsheetGatorade_3-1" class="reference"><a href="#cite_note-factsheetGatorade-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and the Philippines, Gatorade is also among the leading sports drink brands in <a href="/wiki/Korea" title="Korea">Korea</a> and Australia.<sup id="cite_ref-fundinguniv_20-0" class="reference"><a href="#cite_note-fundinguniv-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Gatorade_availability.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Gatorade_availability.jpg/290px-Gatorade_availability.jpg" decoding="async" width="290" height="153" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Gatorade_availability.jpg/435px-Gatorade_availability.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Gatorade_availability.jpg/580px-Gatorade_availability.jpg 2x" data-file-width="3230" data-file-height="1701" /></a><figcaption><div style="text-indent: -1.6em; margin-left: 1.6em;"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><style data-mw-deduplicate="TemplateStyles:r981673959">.mw-parser-output .legend{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .legend-color{display:inline-block;min-width:1.25em;height:1.25em;line-height:1.25;margin:1px 0;text-align:center;border:1px solid black;background-color:transparent;color:black}.mw-parser-output .legend-text{}</style><div class="legend"><span class="legend-color mw-no-invert" style="background-color:#377eb8; color:black;"> </span> Available</div></li><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r981673959"><div class="legend"><span class="legend-color mw-no-invert" style="background-color:#986ba1; color:black;"> </span> Unavailable</div></li><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r981673959"><div class="legend"><span class="legend-color mw-no-invert" style="background-color:#e41a1c; color:white;"> </span> Restricted</div></li><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r981673959"><div class="legend"><span class="legend-color mw-no-invert" style="background-color:#d1dbdd; color:black;"> </span> Unknown</div></li></ul></div></div></figcaption></figure> <p>As the distribution of Gatorade expanded outside of the U.S., localized flavors were introduced to conform to regional tastes and cultural preferences, among other factors. For example, Blueberry is available in <a href="/wiki/Colombia" title="Colombia">Colombia</a>, and in <a href="/wiki/Brazil" title="Brazil">Brazil</a>, a Pineapple flavor of Gatorade is sold. In Australia,<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2017)">citation needed</span></a></i>]</sup> flavors include Antarctic Freeze and Wild Water Rush. Some flavors that have been discontinued in the U.S., such as Alpine Snow and Starfruit, have since been made available in other countries.<sup id="cite_ref-rovellbook_19-2" class="reference"><a href="#cite_note-rovellbook-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>In 2011, Gatorade was re-introduced to <a href="/wiki/New_Zealand" title="New Zealand">New Zealand</a> by <a href="/wiki/Bluebird_Foods" title="Bluebird Foods">Bluebird Foods</a>, a <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> subsidiary in New Zealand. The product is made in Australia by <a href="/wiki/Schweppes_Australia" title="Schweppes Australia">Schweppes Australia</a>, and exported to New Zealand and distributed along with Bluebird potato chips. </p><p>In September 2022, Gatorade introduced Fast Twitch, its first caffeinated energy drink that had 200 milligrams of caffeine, electrolytes, vitamins B6 and B12 but contained no sugar or carbonation. The company said it was designed to be taken in before a regular beverage consumed for hydration. It was an example of a broader push by PepsiCo into energy beverages.<sup id="cite_ref-:0_21-0" class="reference"><a href="#cite_note-:0-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_22-0" class="reference"><a href="#cite_note-:1-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=2" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:GatoradeOriginalGlassBottle.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/1/1f/GatoradeOriginalGlassBottle.jpg" decoding="async" width="172" height="231" class="mw-file-element" data-file-width="172" data-file-height="231" /></a><figcaption>Lemon-lime Gatorade in a glass bottle, circa 1970s</figcaption></figure> <p>In its early years, the Gatorade brand consisted of a single product line, <b>Gatorade Thirst Quencher</b>, which was produced in liquid and <a href="/wiki/Drink_mix" title="Drink mix">powder form</a> under two flavor variants: <i>Lemon Lime</i> and <i>Orange</i>.<sup id="cite_ref-backpacker_23-0" class="reference"><a href="#cite_note-backpacker-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> These remained as the only two flavor options for nearly 20 years, until the addition of the <i>fruit punch</i> flavor in 1983.<sup id="cite_ref-fruitpunchinv_24-0" class="reference"><a href="#cite_note-fruitpunchinv-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> In 1988, a <i>Citrus Cooler</i> flavor was introduced. The rise to popularity of this flavor was largely a result of <a href="/wiki/Michael_Jordan" title="Michael Jordan">Michael Jordan</a>, who, at the height of his NBA career in the early 1990s, stated that it was his favorite flavor. This claim appeared on the packaging beginning in 1991, as part of a 10-year endorsement deal.<sup id="cite_ref-jordancitruscooler_25-0" class="reference"><a href="#cite_note-jordancitruscooler-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-citruscooler2_26-0" class="reference"><a href="#cite_note-citruscooler2-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> The Citrus Cooler flavor was reportedly discontinued at some point in the 1990s;<sup id="cite_ref-citruscoolerdiscontinued_27-0" class="reference"><a href="#cite_note-citruscoolerdiscontinued-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> however, even as late as 2011, it was listed as being a current product in the U.S.<sup id="cite_ref-citruscooler2011_28-0" class="reference"><a href="#cite_note-citruscooler2011-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> In the late 1970s and early 1980s, as well as the late 1990s to early 2000s, a Gatorade brand of <a href="/wiki/Chewing_gum" title="Chewing gum">chewing gum</a> called <b>Gator Gum</b> was produced. The product, manufactured by <a href="/wiki/Fleer" title="Fleer">Fleer Corporation</a>, was available in both of Gatorade's original flavors (lemon-lime and orange). In the late 1970s, Stokely-Van Camp (owner of Gatorade before 1983) negotiated a long-term licensing deal with <a href="/wiki/Philadelphia_Gum" title="Philadelphia Gum">Swell</a> and <a href="/wiki/Vicks" title="Vicks">Vicks</a> to market Gator Gum. The gum was discontinued in 1989 after the contract expired.<sup id="cite_ref-galehist_18-1" class="reference"><a href="#cite_note-galehist-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-rovellbook_19-3" class="reference"><a href="#cite_note-rovellbook-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>It was not until the mid and late 1990s that Gatorade beverages became available in a broader range of flavor variations. Among these initial flavor extensions were <i>Watermelon</i>, introduced in 1995, and <i>Cherry Rush</i>, <i>Strawberry Kiwi</i>, and <i>Mandarina</i> flavors, added in 1996.<sup id="cite_ref-galehist_18-2" class="reference"><a href="#cite_note-galehist-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-rovellbook_19-4" class="reference"><a href="#cite_note-rovellbook-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup class="reference nowrap"><span title="Page / location: 171">: 171 </span></sup><sup id="cite_ref-mandarina1_29-0" class="reference"><a href="#cite_note-mandarina1-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> In January 1997, Gatorade launched a new sub-line called <b>Gatorade Frost</b> with the intent of broadening the brand's appeal beyond traditional team competitive sports. Three initial flavors under the Frost product line were introduced at this time: <i>Alpine Snow</i>, <i>Glacier Freeze</i>, and <i>Whitewater Splash</i>.<sup id="cite_ref-frostinvented_30-0" class="reference"><a href="#cite_note-frostinvented-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> Aimed at what the company described as the 'active thirst' category – a market ten times the size of the sports drink segment – Gatorade Frost proved to be successful, far surpassing the company's initial expectations. Flavors in the Frost line were the first from Gatorade to divert from fruit names; it was described as consisting of "light-tasting fruit-flavor blends".<sup id="cite_ref-galehist_18-3" class="reference"><a href="#cite_note-galehist-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>Gatorade revealed the <b>Gatorade Energy Bar</b> in 2001. This bar was Gatorade's first foray into solid foods and was introduced to compete with <a href="/wiki/PowerBar" title="PowerBar">PowerBar</a> and <a href="/wiki/Clif_Bar" title="Clif Bar">Clif Bar</a>. Gatorade Energy Bars contained a large proportion of protein, in addition to carbohydrates. The bar was primarily made up of puffed grains and corn syrup, common components of other energy bars.<sup id="cite_ref-rovellbook_19-5" class="reference"><a href="#cite_note-rovellbook-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> In 2001, Gatorade introduced the <b>Gatorade Performance Series</b>, a special line of sports nutrition products. These products include <i>Gatorade Carbohydrate Energy Drink</i>, <i>Gatorade Protein Recovery Shake</i>, the <i>Gatorade Nutrition Shake</i>, and the <i>Gatorade Nutrition Bar</i>. The <i>Endurance Formula</i>, introduced in 2004, contained twice the sodium and three times the potassium of the typical Gatorade formula as well as <a href="/wiki/Chloride" title="Chloride">chloride</a>, <a href="/wiki/Magnesium" title="Magnesium">magnesium</a>, and <a href="/wiki/Calcium" title="Calcium">calcium</a>, to better replace what athletes lose while training and competing.<sup id="cite_ref-timelinehist_31-0" class="reference"><a href="#cite_note-timelinehist-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Gatorade_Rain_no_excuses.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/33/Gatorade_Rain_no_excuses.jpg/220px-Gatorade_Rain_no_excuses.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/33/Gatorade_Rain_no_excuses.jpg/330px-Gatorade_Rain_no_excuses.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/33/Gatorade_Rain_no_excuses.jpg/440px-Gatorade_Rain_no_excuses.jpg 2x" data-file-width="3264" data-file-height="2448" /></a><figcaption>Introduced as <i>Gatorade Ice</i> in 2002, this flavor was re-labeled as <i>Gatorade Rain</i> in 2006 and <b>No Excuses</b> in 2009.</figcaption></figure> <p>Introduced in 2002, <b>Gatorade Ice</b> was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and <a href="/wiki/Transparency_and_translucency" title="Transparency and translucency">transparent</a>. Ice was re-branded in 2006 as <b>Gatorade Rain</b> and the flavor selections altered. In late 2007, a low-calorie line of Gatorade drinks, named <b>G2</b>, was released.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> G2 was meant for athletes off the field and those who practiced physical activities, such as yoga, at home.<sup id="cite_ref-abcnews.go.com_4-1" class="reference"><a href="#cite_note-abcnews.go.com-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> As of 2015<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Gatorade&action=edit">[update]</a></sup>, G2 has been produced in eight flavors: <i>Orange</i>, <i>Fruit Punch</i>, <i>Grape</i>, <i>Lemon-Lime</i>, <i>Tropical blend</i>, <i>Blueberry-Pomegranate</i>, <i>Raspberry Melon</i>, and <i>Glacier Freeze</i>. <a href="/wiki/SymphonyIRI_Group" class="mw-redirect" title="SymphonyIRI Group">SymphonyIRI Group</a> named G2 the "top new food product of 2008", noting that the product generated retail sales of $159.1 million in its first full year of production.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p><p><b>Gatorade Tiger</b> was a Gatorade Thirst Quencher sports drink formed as the result of a sponsorship arrangement with <a href="/wiki/Tiger_Woods" title="Tiger Woods">Tiger Woods</a>. Debuting in March 2008, Gatorade Tiger was available in <i>Red Drive</i> (cherry), <i>Cool Fusion</i> (lemon-lime), and <i>Quiet Storm</i> (grape). Gatorade Tiger contained 25% more electrolytes than Gatorade Thirst Quencher.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> As part of the 2009 rebranding, Gatorade Tiger was re-labeled as <b>Focus</b>. It was reformulated, adding the amino acid <a href="/wiki/Theanine" title="Theanine">theanine</a>, which is naturally found in many forms of <a href="/wiki/Tea" title="Tea">tea</a>, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 mL) serving or 50 mg per 16.9 US fluid ounces (500 mL) bottle. On November 25, 2009, it was reported by <i><a href="/wiki/Beverage_Digest" title="Beverage Digest">Beverage Digest</a></i>, and later confirmed by PepsiCo, that they had made a decision, several months before November 2009, to discontinue some products to make room for the Prime and Recover products as part of a then-upcoming G Series re-branding.<sup id="cite_ref-focus_35-0" class="reference"><a href="#cite_note-focus-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> In 2015, the Gatorade Energy gummies made their debut along with the Gatorade energy bar. </p> <div class="mw-heading mw-heading3"><h3 id="Re-branding">Re-branding</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=3" title="Edit section: Re-branding"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:GatoradeG4types.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/e/e1/GatoradeG4types.png/380px-GatoradeG4types.png" decoding="async" width="380" height="223" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/e/e1/GatoradeG4types.png 1.5x" data-file-width="412" data-file-height="242" /></a><figcaption><div class="center" style="width:auto; margin-left:auto; margin-right:auto;">G Series introduced in 2010, from left to right:</div><b>Prime 01</b> (pre-game fuel)<br /><b>Perform 02: Gatorade Thirst Quencher</b> (original Gatorade)<br /><b>Perform 02: G2</b> <a href="/wiki/Low-calorie" class="mw-redirect" title="Low-calorie">low-calorie</a><br /><b>Recover 03</b> (post-game protein)</figcaption></figure> <p>In 2010, Gatorade re-branded a number of its products.<sup id="cite_ref-gatorfaq_36-0" class="reference"><a href="#cite_note-gatorfaq-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> Original Gatorade was initially re-labeled as <b>Gatorade G</b>. Gatorade Rain was re-labeled as <b>No Excuses</b>. Gatorade AM was re-labeled <b>Shine On</b>; Gatorade X-Factor was relabeled as <b>Be Tough</b>, and Gatorade Fierce was relabeled <b>Bring It</b>. However, these names were short-lived, as a 2% decline in market share in 2009 led to a broader repositioning of the entire line in 2010.<sup id="cite_ref-rebrandingmay10_37-0" class="reference"><a href="#cite_note-rebrandingmay10-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-ajc1_38-0" class="reference"><a href="#cite_note-ajc1-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the <b>G Series</b>, categorizing varieties of its products into three main segments: before, during, and after athletic events.<sup id="cite_ref-GSeries_39-0" class="reference"><a href="#cite_note-GSeries-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p> <ul><li>The <b>Prime 01</b> product line consists of a pre-game fuel in a gel consistency, positioned for consumption prior to athletic activity.<sup id="cite_ref-factsheetGatorade_3-2" class="reference"><a href="#cite_note-factsheetGatorade-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li> <li>Traditional Gatorade products such as <i>Gatorade Thirst Quencher</i> (Original Gatorade), <i>G2</i>, and <i>Gatorade Powder</i> are categorized under the <b>Perform 02</b> classification, representing their intention for consumption during periods of physical exertion.<sup id="cite_ref-GSeries_39-1" class="reference"><a href="#cite_note-GSeries-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup></li> <li><b>Recover 03</b> refers to a post-workout <a href="/wiki/Protein" title="Protein">protein</a> and <a href="/wiki/Carbohydrate" title="Carbohydrate">carbohydrate</a> drink, formulated with the consistency of a sports drink. The composition of this beverage reflects its intention to provide both <a href="/wiki/Hydrate" title="Hydrate">hydration</a> and muscle recovery after exercise.<sup id="cite_ref-factsheetGatorade_3-3" class="reference"><a href="#cite_note-factsheetGatorade-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li></ul> <p><b>G Series Pro</b>, a brand extension initially developed for professional athletes, began to be sold in <a href="/wiki/GNC_(store)" class="mw-redirect" title="GNC (store)">GNC</a> and <a href="/wiki/Dick%27s_Sporting_Goods" title="Dick's Sporting Goods">Dick's Sporting Goods</a> stores in the U.S. in 2010 after first being available only in professional locker rooms and specialized training facilities.<sup id="cite_ref-Gseriespro_40-0" class="reference"><a href="#cite_note-Gseriespro-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> Also in 2010, Gatorade introduced the <b>G Natural</b> Gatorade line which is made with "natural flavors and ingredients", specifically sweetened with <a href="/wiki/Stevia" title="Stevia">Stevia</a> and sold in <a href="/wiki/Whole_Foods" class="mw-redirect" title="Whole Foods">Whole Foods</a> grocery stores within the United States. G Natural was released in two flavors: G Orange Citrus and G2 Berry.<sup id="cite_ref-gnatural_41-0" class="reference"><a href="#cite_note-gnatural-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> The G Series began to replace prior iterations of Gatorade product lines in the U.S. (the brand's highest volume market) in 2010.<sup id="cite_ref-gseriesline_42-0" class="reference"><a href="#cite_note-gseriesline-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> While Gatorade products have historically been developed for athletes engaging in competitive sporting events, a separate line of products formulated for consumption before, during and after personal fitness exercise was introduced in the U.S. in 2011.<sup id="cite_ref-agegfit_43-0" class="reference"><a href="#cite_note-agegfit-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> Labeled under the name <b>G Series FIT</b>, this product line consists of pre-workout fruit-and-nut bites, lightly flavored electrolyte replacement drinks, as well as post-workout protein recovery smoothies.<sup id="cite_ref-sportsbusj_44-0" class="reference"><a href="#cite_note-sportsbusj-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-streetgfit_45-0" class="reference"><a href="#cite_note-streetgfit-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p><b>G Organic</b> with interest from consumers and two years of research, Gatorade developed an organic version of the sports drink.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> The product was launched in 2016 with three initial flavors (Lemon, Mixed Berry, and Strawberry), was USDA certified organic through each step of the process, contained sea salt, and no artificial colors.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> </p><p><b>Gx Sweat</b>, in March 2021, Gatorade released Gx Sweat patch, which measures a user's sweat and hydration. It is the company's first wearable product.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </p><p><b>Gatorlyte</b>, in 2021, Gatorade released Gatorlyte, a 5-electrolyte blend that they claim provides 'rapid rehydration'.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> </p><p><b>Fast Twitch</b>, in 2023, Gatorade released Fast Twitch, an <a href="/wiki/Energy_drink" title="Energy drink">energy drink</a> that they claim will 'ignite power and athletic performance'.<sup id="cite_ref-:0_21-1" class="reference"><a href="#cite_note-:0-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_22-1" class="reference"><a href="#cite_note-:1-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Composition_and_health_concerns">Composition and health concerns</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=4" title="Edit section: Composition and health concerns"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><table class="infobox nowrap" style="float:right;"><caption class="infobox-title" style="white-space:normal; padding-bottom:0.15em;">Original Gatorade Thirst Quencher</caption><tbody><tr><th colspan="2" class="infobox-header">Nutritional value per 20 US fluid ounces (590 mL)</th></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Food_energy" title="Food energy">Energy</a></th><td class="infobox-data">50 kcal (210 kJ)</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Carbohydrate" title="Carbohydrate">Carbohydrates</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">14</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sugar" title="Sugar">Sugars</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">10</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Dietary_fiber" title="Dietary fiber">Dietary fiber</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">0</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Fat" title="Fat">Fat</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">0</div></td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Protein_(nutrient)" title="Protein (nutrient)">Protein</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">0</div></td></tr> <tr><td colspan="2"> <table class="mw-collapsible mw-collapsed" style="; ; width:100%;"> <tbody><tr> <th colspan="2" style="line-height:normal; padding:0.2em; ;"><div style="text-align: center; padding: 0 0.4em; margin: 0 3.3em">Vitamins and minerals</div></th> </tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em"><a href="/wiki/Mineral_(nutrient)" title="Mineral (nutrient)">Minerals</a></b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b> <div style="float: right;"><abbr title="Percentage of Daily Value"><b>%DV</b></abbr><sup>†</sup></div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Potassium_in_biology" title="Potassium in biology">Potassium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">1%</div> 30 mg</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sodium_in_biology" title="Sodium in biology">Sodium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">0%</div> 5 mg</td></tr><tr><td colspan="2"> </td></tr></tbody></table></td></tr><tr><td colspan="2" class="infobox-below wrap" style="background:#e0e0e0;padding:0.3em;line-height:1.5em;font-weight:normal;font-size:0.9em"><sup>†</sup>Percentages estimated using <a href="/wiki/Reference_Daily_Intake#Daily_Values" title="Reference Daily Intake">US recommendations</a> for adults,<sup id="cite_ref-FDADailyValues_51-0" class="reference"><a href="#cite_note-FDADailyValues-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> except for potassium, which is estimated based on expert recommendation from <a href="/wiki/National_Academies_of_Sciences,_Engineering,_and_Medicine" title="National Academies of Sciences, Engineering, and Medicine">the National Academies</a>.<sup id="cite_ref-NationalAcademiesPotassium_52-0" class="reference"><a href="#cite_note-NationalAcademiesPotassium-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><table class="infobox nowrap" style="float:right;"><caption class="infobox-title" style="white-space:normal; padding-bottom:0.15em;">Gatorade Perform 02</caption><tbody><tr><th colspan="2" class="infobox-header">Nutritional value per 12 US fluid ounces (350 mL)</th></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Food_energy" title="Food energy">Energy</a></th><td class="infobox-data">80 kcal (330 kJ)</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Carbohydrate" title="Carbohydrate">Carbohydrates</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">21</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sugar" title="Sugar">Sugars</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">21</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Dietary_fiber" title="Dietary fiber">Dietary fiber</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">0</td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Fat" title="Fat">Fat</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">0</div></td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Protein_(nutrient)" title="Protein (nutrient)">Protein</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">0</div></td></tr> <tr><td colspan="2"> <table class="mw-collapsible mw-collapsed" style="; ; width:100%;"> <tbody><tr> <th colspan="2" style="line-height:normal; padding:0.2em; ;"><div style="text-align: center; padding: 0 0.4em; margin: 0 3.3em">Vitamins and minerals</div></th> </tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em"><a href="/wiki/Mineral_(nutrient)" title="Mineral (nutrient)">Minerals</a></b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b> <div style="float: right;"><abbr title="Percentage of Daily Value"><b>%DV</b></abbr><sup>†</sup></div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Potassium_in_biology" title="Potassium in biology">Potassium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">2%</div> 45 mg</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sodium_in_biology" title="Sodium in biology">Sodium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">7%</div> 150 mg</td></tr><tr><td colspan="2"> </td></tr></tbody></table></td></tr><tr><td colspan="2" class="infobox-below wrap" style="background:#e0e0e0;padding:0.3em;line-height:1.5em;font-weight:normal;font-size:0.9em"><sup>†</sup>Percentages estimated using <a href="/wiki/Reference_Daily_Intake#Daily_Values" title="Reference Daily Intake">US recommendations</a> for adults,<sup id="cite_ref-FDADailyValues_51-1" class="reference"><a href="#cite_note-FDADailyValues-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> except for potassium, which is estimated based on expert recommendation from <a href="/wiki/National_Academies_of_Sciences,_Engineering,_and_Medicine" title="National Academies of Sciences, Engineering, and Medicine">the National Academies</a>.<sup id="cite_ref-NationalAcademiesPotassium_52-1" class="reference"><a href="#cite_note-NationalAcademiesPotassium-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p>The original Gatorade is based on <a href="/wiki/Oral_rehydration_therapy" title="Oral rehydration therapy">oral rehydration therapy</a>, a mixture of salt, sugar, and water, with the citrus-based flavoring and added food coloring. The composition of individual Gatorade products varies depending upon the product in question, as well as the country in which it is sold. Gatorade Thirst Quencher contains water, <a href="/wiki/Sucrose" title="Sucrose">sucrose</a> (table sugar), <a href="/wiki/Dextrose" class="mw-redirect" title="Dextrose">dextrose</a>, <a href="/wiki/Citric_acid" title="Citric acid">citric acid</a>, natural flavor, <a href="/wiki/Sodium_chloride" title="Sodium chloride">sodium chloride</a> (table salt), <a href="/wiki/Trisodium_citrate" title="Trisodium citrate">sodium citrate</a>, <a href="/wiki/Monopotassium_phosphate" title="Monopotassium phosphate">monopotassium phosphate</a>, and flavoring/coloring ingredients. Some Gatorade flavor variations used to contain <a href="/wiki/Brominated_vegetable_oil" title="Brominated vegetable oil">brominated vegetable oil</a> as a stabilizer.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> Brominated vegetable oil was discontinued in 2013, and has been replaced with sucrose acetate isobutyrate.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> An 8-US-fluid-ounce (240 mL) serving of Gatorade Perform 02 (Gatorade Thirst Quencher) contains 50 calories, 14 grams of carbohydrates, 110 mg sodium and 30 mg potassium.<sup id="cite_ref-gatoradenutritioninf_55-0" class="reference"><a href="#cite_note-gatoradenutritioninf-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> </p><p>Gatorade Thirst Quencher is sweetened using a <a href="/wiki/Sucrose" title="Sucrose">sucrose</a>-<a href="/wiki/Dextrose" class="mw-redirect" title="Dextrose">dextrose</a> mix. For a period of time in the 1990s and early 2000s, <a href="/wiki/High_fructose_corn_syrup" class="mw-redirect" title="High fructose corn syrup">high fructose corn syrup</a> was used to sweeten Gatorade distributed in North America, but as of 2011, the drink is once again sweetened with a sucrose–dextrose combination, which the company describes as being "preferred by consumers". G2 and G2 Natural, labeled as being "lower calorie" variants, are sweetened in part with <a href="/wiki/PureVia" title="PureVia">PureVia</a>, an extract of the <a href="/wiki/Stevia" title="Stevia">Stevia</a> plant.<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> </p><p>The presence of calories, sugar, and sodium in Gatorade products has drawn attention from public school constituents, who have raised question over whether the sale of Gatorade beverages should be permitted in such schools. In 2010, California Governor <a href="/wiki/Arnold_Schwarzenegger" title="Arnold Schwarzenegger">Arnold Schwarzenegger</a> sponsored a bill (<a rel="nofollow" class="external text" href="https://www.congress.gov/bill/110th-congress/SB/1295">SB 1295</a>) which proposed a ban on the sale of sports drinks in <a href="/wiki/California" title="California">California</a> schools. In 2015, the <a href="/wiki/University_of_California,_San_Francisco" title="University of California, San Francisco">University of California, San Francisco</a> began to phase out the sale of sodas, sports drinks and <a href="/wiki/Energy_drinks" class="mw-redirect" title="Energy drinks">energy drinks</a> in its cafeterias, <a href="/wiki/Vending_machine" title="Vending machine">vending machines</a>, and campus catering and retail locations, and began to "sell only zero-calorie beverages or non-sweetened drinks with nutritional value, such as milk and 100% juice".<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> </p><p>There are 34 g of sugar (8 teaspoons) in one 20 US fluid ounces (590 ml) bottle of regular Gatorade. The USDA's recommended daily maximum of added sugars per person is about 50 grams.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> According to the <a href="/wiki/American_Heart_Association" title="American Heart Association">American Heart Association</a>, the recommended maximum amount of sugar is 25 grams per day for women and 36 grams per day for men.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> The American Heart Association states that children and teens should drink no more than 8 US fluid ounces (240 ml) of sugary beverages per week.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> </p><p>In 2012, a study on nearly 11,000 teens reported that "teens put on even more weight if they drank a bottle of sports drink each day, averaging 3.5 pounds [1.6 kg] for every sports drink consumed per day". The researchers concluded, "We need to educate parents and clinicians about what constitutes a sugary drink... Sports drinks are promoted by professional athletes as a healthy drink, but they really don't need to be used by kids unless they are continually exercising for long periods or they're in hot climates."<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> </p><p>The USDA states that the average American will consume 160 pounds (73 kg) of sugar each year, almost one-half pound (230 g) of sugar per day.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> One of the most prevalent ways that sugar is consumed is through drinks. Most people do not notice the amount of sugar that one given drink can have<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2017)">citation needed</span></a></i>]</sup>. </p><p>In January 2013, the Gatorade manufacturer (PepsiCo) agreed to remove <a href="/wiki/Brominated_vegetable_oil" title="Brominated vegetable oil">brominated vegetable oil</a> (BVO) from its Gatorade products in the USA amidst health concerns.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> The composition of Gatorade in Europe, Japan and India remain unaffected as BVO was outlawed there 23 years earlier. </p> <div class="mw-heading mw-heading2"><h2 id="Research_and_development">Research and development</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=5" title="Edit section: Research and development"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Gatorade_Sports_Science_Institute.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/be/Gatorade_Sports_Science_Institute.jpg/220px-Gatorade_Sports_Science_Institute.jpg" decoding="async" width="220" height="122" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/be/Gatorade_Sports_Science_Institute.jpg/330px-Gatorade_Sports_Science_Institute.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/be/Gatorade_Sports_Science_Institute.jpg/440px-Gatorade_Sports_Science_Institute.jpg 2x" data-file-width="1301" data-file-height="722" /></a><figcaption>The Gatorade Sports Science Institute on West Main Street in <a href="/wiki/Barrington,_Illinois" title="Barrington, Illinois">Barrington, Illinois</a>.</figcaption></figure> <p>Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley-Van Camp paid "a fee to have the exclusive rights for some period of time, but they never did develop it".<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> </p><p>In 1989, Cade created a new sports drink that he claimed was more effective than Gatorade. The new product was called TQ2, shorthand for Thirst Quencher 2. The patent application read: </p><p>"The invention described here is a novel fluid composition which surprisingly and advantageously maintains blood volume at levels well above those observed in the absence of fluids or even with Gatorade."<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p><p>In an experiment with cyclists, Cade found that TQ2 allowed athletes to endure for 30% longer than Gatorade.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> </p><p>Cade pitched the TQ2 product to Pepsi and other beverage companies. Meanwhile, Gatorade's owner Quaker sued Cade. After years of legal proceedings, Cade was forced to sell TQ2 to Quaker in 1993. Quaker "bagged" TQ2, never releasing it to the public.<sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> Gatorade claimed that its research found that TQ2 was not an improvement over the original Gatorade formula. Cade, on the other hand, continued to stand by his product. He accused Quaker and Gatorade of stifling the publication of the research behind TQ2.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Gatorade_facility_(6837738405).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e3/Gatorade_facility_%286837738405%29.jpg/220px-Gatorade_facility_%286837738405%29.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e3/Gatorade_facility_%286837738405%29.jpg/330px-Gatorade_facility_%286837738405%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e3/Gatorade_facility_%286837738405%29.jpg/440px-Gatorade_facility_%286837738405%29.jpg 2x" data-file-width="3264" data-file-height="2448" /></a><figcaption>Inside the facility in 2012</figcaption></figure> <p>The Gatorade Sports Science Institute (GSSI), a research facility operated in <a href="/wiki/Barrington,_Illinois" title="Barrington, Illinois">Barrington, Illinois</a>, has been featured in a number of the company's commercials.<sup id="cite_ref-GSSI_69-0" class="reference"><a href="#cite_note-GSSI-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> Established in 1985 and closed in 2022,<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-factsheetGatorade_3-4" class="reference"><a href="#cite_note-factsheetGatorade-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> this organization consisted of scientists studying the correlation and effects of exercise, environmental variables, and nutrition on the human body. According to <a href="/wiki/Darren_Rovell" title="Darren Rovell">Darren Rovell</a>, "GSSI was created at a time when there was a lot of scientific controversy, since there wasn't much public evidence that Gatorade actually worked...GSSI was also created to be part of Gatorade's powerful marketing arm."<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> </p><p>It regularly conducted testing and research on how hydration and nutrition affect athletic performance.<sup id="cite_ref-GSSI_69-1" class="reference"><a href="#cite_note-GSSI-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> Professional athletes such as <a href="/wiki/Eli_Manning" title="Eli Manning">Eli Manning</a><sup id="cite_ref-foxeli_72-0" class="reference"><a href="#cite_note-foxeli-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> as well as collegiate and amateur athletes have been involved in fitness testing programs at the GSSI, which in part have led to innovations in new Gatorade formula variations and product lines.<sup id="cite_ref-sportsillustrated_73-0" class="reference"><a href="#cite_note-sportsillustrated-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> </p><p>In 2001, the GSSI observed that professional race car drivers were not maintaining adequate levels of hydration during races, attributable to the nature of drivers enduring multiple-hour races in high temperatures. As a result, it developed a product called the "Gatorade In-Car Drinking System", which has since been implemented in the vehicles of many professional race car drivers.<sup id="cite_ref-racecardr_74-0" class="reference"><a href="#cite_note-racecardr-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> </p><p>In addition to the former Gatorade Sports Science Institute, Gatorade sponsors external health and fitness research. In 1992, Gatorade paid the <a href="/wiki/American_College_of_Sports_Medicine" title="American College of Sports Medicine">American College of Sports Medicine</a> (ACSM) $250,000. A year later, Gatorade and the American College of Sports Medicine held a roundtable meeting on "exercise and fluid replacement".<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> The ACSM published the meeting's results in 1996, advising athletes to drink "at a rate sufficient to replace all the water lost through sweating" or "the maximal amount that can be tolerated".<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup> Gatorade continues to sponsor the American College of Sports Medicine, though the exact amount it pays is not public.<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Advertising_and_publicity">Advertising and publicity</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=6" title="Edit section: Advertising and publicity"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:McLaren_M16E_1975_Gatorade.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/McLaren_M16E_1975_Gatorade.jpg/220px-McLaren_M16E_1975_Gatorade.jpg" decoding="async" width="220" height="109" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/McLaren_M16E_1975_Gatorade.jpg/330px-McLaren_M16E_1975_Gatorade.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/80/McLaren_M16E_1975_Gatorade.jpg/440px-McLaren_M16E_1975_Gatorade.jpg 2x" data-file-width="3009" data-file-height="1491" /></a><figcaption>McLaren M16E Indycar driven by Johnny Rutherford in 1975</figcaption></figure> <p>Early Gatorade advertisements claimed that the drink moved through the body 12 times faster than water. Research found that this was not true - Gatorade moves through the body at the same speed as water. Gatorade removed the claim from its advertisements.<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> Gatorade advertisements have claimed that athletes need to consume at least "40 oz. per hour [1.2 L] or your performance could suffer".<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup> South African exercise physiologist <a href="/wiki/Tim_Noakes" title="Tim Noakes">Tim Noakes</a> found that Cynthia Lucero died from <a href="/wiki/Exercise-associated_hyponatremia" title="Exercise-associated hyponatremia">exercise-associated hyponatremic</a> <a href="/wiki/Encephalopathy" title="Encephalopathy">encephalopathy</a> drinking Gatorade at "the rate recommended by the advertisements".<sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Gianni_BUGNO.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/31/Gianni_BUGNO.jpg/220px-Gianni_BUGNO.jpg" decoding="async" width="220" height="276" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/31/Gianni_BUGNO.jpg/330px-Gianni_BUGNO.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/31/Gianni_BUGNO.jpg/440px-Gianni_BUGNO.jpg 2x" data-file-width="1881" data-file-height="2359" /></a><figcaption>Professional <a href="/wiki/Road_racing_cyclist" class="mw-redirect" title="Road racing cyclist">road racing cyclist</a> <a href="/wiki/Gianni_Bugno" title="Gianni Bugno">Gianni Bugno</a> during <a href="/wiki/1993_Tour_de_France" title="1993 Tour de France">1993 Tour de France</a> in <a href="/wiki/Chateau_d%27Ax_(cycling_team)" title="Chateau d'Ax (cycling team)">Team Gatorade</a></figcaption></figure> <p>Gatorade is the official sports drink of the <a href="/wiki/National_Football_League" title="National Football League">NFL</a>, <a href="/wiki/Major_League_Baseball" title="Major League Baseball">MLB</a>, <a href="/wiki/National_Basketball_Association" title="National Basketball Association">NBA</a>, <a href="/wiki/Women%27s_National_Basketball_Association" title="Women's National Basketball Association">WNBA</a>, <a href="/wiki/USA_Basketball" title="USA Basketball">USA Basketball</a>, <a href="/wiki/National_Hockey_League" title="National Hockey League">NHL</a>, <a href="/wiki/Association_of_Volleyball_Professionals" title="Association of Volleyball Professionals">Association of Volleyball Professionals</a>, <a href="/wiki/Indian_Super_League" title="Indian Super League">Indian Super League</a>, High School Sports Teams, <a href="/wiki/NASCAR" title="NASCAR">NASCAR</a>, and other professional and collegiate athletic organizations,<sup id="cite_ref-factsheetGatorade_3-5" class="reference"><a href="#cite_note-factsheetGatorade-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> providing supplies of the drinks to sponsored teams in some cases. Distribution was extended to include the U.K. in 2008, coinciding with an agreement designating Gatorade as the official sports drink of <a href="/wiki/Chelsea_F.C." title="Chelsea F.C.">Chelsea F.C.</a> (for outside of the <a href="/wiki/U.S." class="mw-redirect" title="U.S.">U.S.</a> and <a href="/wiki/Canada" title="Canada">Canada</a>)<sup id="cite_ref-chelseafc_81-0" class="reference"><a href="#cite_note-chelseafc-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-chelseafc2_82-0" class="reference"><a href="#cite_note-chelseafc2-82"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup> Gatorade's 1991 <i><a href="/wiki/Be_Like_Mike" title="Be Like Mike">Be Like Mike</a></i> ads featured <a href="/wiki/Michael_Jordan" title="Michael Jordan">Michael Jordan</a> of the <a href="/wiki/Chicago_Bulls" title="Chicago Bulls">Chicago Bulls</a>, a North American <a href="/wiki/Basketball" title="Basketball">basketball</a> team which had just won its first <a href="/wiki/National_Basketball_Association" title="National Basketball Association">National Basketball Association</a> championship at the time. The ads began airing in August 1991 and "Be Like Mike" became a household phrase in the United States.<sup id="cite_ref-83" class="reference"><a href="#cite_note-83"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup> In 2015, new versions of the ads were produced to commemorate the brand's 50th anniversary. </p><p>In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products. Primary endorsers in the 2000s have included <a href="/wiki/Major_League_Baseball" title="Major League Baseball">Major League Baseball</a> player <a href="/wiki/Derek_Jeter" title="Derek Jeter">Derek Jeter</a> of the <a href="/wiki/New_York_Yankees" title="New York Yankees">New York Yankees</a>, <a href="/wiki/National_Hockey_League" title="National Hockey League">National Hockey League</a> player <a href="/wiki/Sidney_Crosby" title="Sidney Crosby">Sidney Crosby</a> of the <a href="/wiki/Pittsburgh_Penguins" title="Pittsburgh Penguins">Pittsburgh Penguins</a>, <a href="/wiki/National_Basketball_Association" title="National Basketball Association">National Basketball Association</a> player <a href="/wiki/Dwyane_Wade" title="Dwyane Wade">Dwyane Wade</a> of the <a href="/wiki/Miami_Heat" title="Miami Heat">Miami Heat</a> and <a href="/wiki/Chicago_Bulls" title="Chicago Bulls">Chicago Bulls</a>, <a href="/wiki/PGA_Tour" title="PGA Tour">PGA Tour</a> golfer <a href="/wiki/Tiger_Woods" title="Tiger Woods">Tiger Woods</a>, and <a href="/wiki/National_Football_League" title="National Football League">National Football League</a> quarterback <a href="/wiki/Peyton_Manning" title="Peyton Manning">Peyton Manning</a> of the <a href="/wiki/Indianapolis_Colts" title="Indianapolis Colts">Indianapolis Colts</a> and <a href="/wiki/Denver_Broncos" title="Denver Broncos">Denver Broncos</a>.<sup id="cite_ref-usatodaygmk_84-0" class="reference"><a href="#cite_note-usatodaygmk-84"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup> </p><p>In April 2014, it was announced that Gatorade would become an official supplier to <a href="/wiki/Formula_One" title="Formula One">Formula 1</a> team <a href="/wiki/Force_India" title="Force India">Sahara Force India</a>.<sup id="cite_ref-autoracesponsor_85-0" class="reference"><a href="#cite_note-autoracesponsor-85"><span class="cite-bracket">[</span>85<span class="cite-bracket">]</span></a></sup> Gatorade became the main global sponsor for the <a href="/wiki/UEFA_Champions_League" title="UEFA Champions League">UEFA Champions League</a> starting in the 2015–18 cycle outside of <a href="/wiki/North_America" title="North America">North America</a>.<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span class="cite-bracket">[</span>86<span class="cite-bracket">]</span></a></sup> In November 2021, Gatorade signed <a href="/wiki/UConn_Huskies_women%27s_basketball" title="UConn Huskies women's basketball">UConn basketball</a> superstar <a href="/wiki/Paige_Bueckers" title="Paige Bueckers">Paige Bueckers</a>, making her the company's first college endorser since the <a href="/wiki/National_Collegiate_Athletic_Association" title="National Collegiate Athletic Association">NCAA</a> allowed athletes at its member schools to receive <a href="/wiki/Student_athlete_compensation" title="Student athlete compensation">compensation for product endorsements</a>. At the time, other athlete endorsers included basketball players <a href="/wiki/Elena_Delle_Donne" title="Elena Delle Donne">Elena Delle Donne</a>, <a href="/wiki/Jayson_Tatum" title="Jayson Tatum">Jayson Tatum</a>, and <a href="/wiki/Zion_Williamson" title="Zion Williamson">Zion Williamson</a>; NFL quarterback <a href="/wiki/Trevor_Lawrence" title="Trevor Lawrence">Trevor Lawrence</a>; track star <a href="/wiki/Sydney_McLaughlin" class="mw-redirect" title="Sydney McLaughlin">Sydney McLaughlin</a>, and tennis great <a href="/wiki/Serena_Williams" title="Serena Williams">Serena Williams</a>.<sup id="cite_ref-87" class="reference"><a href="#cite_note-87"><span class="cite-bracket">[</span>87<span class="cite-bracket">]</span></a></sup> By December 2023, Gatorade had signed three other college athletes to similar deals—football players <a href="/wiki/Shedeur_Sanders" title="Shedeur Sanders">Shedeur Sanders</a> of <a href="/wiki/Colorado_Buffaloes_football" title="Colorado Buffaloes football">Colorado</a> and <a href="/wiki/Nicholas_Singleton" title="Nicholas Singleton">Nick Singleton</a> of <a href="/wiki/Penn_State_Nittany_Lions_football" title="Penn State Nittany Lions football">Penn State</a>, and basketball superstar <a href="/wiki/Caitlin_Clark" title="Caitlin Clark">Caitlin Clark</a> of <a href="/wiki/Iowa_Hawkeyes_women%27s_basketball" title="Iowa Hawkeyes women's basketball">Iowa</a>.<sup id="cite_ref-88" class="reference"><a href="#cite_note-88"><span class="cite-bracket">[</span>88<span class="cite-bracket">]</span></a></sup> </p><p>Gatorade also hosts a variety of <a href="/wiki/Gatorade_Player_of_the_Year_awards" title="Gatorade Player of the Year awards">awards</a> given to high school athletes who excel in their respective sports. One prominent award given is the Gatorade National Football Player of the Year.<sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span class="cite-bracket">[</span>89<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="The_Gatorade_shower">The Gatorade shower</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=7" title="Edit section: The Gatorade shower"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Baltimore_Orioles_Opening_Day_Walk-Off_Win_(40208948445).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/34/Baltimore_Orioles_Opening_Day_Walk-Off_Win_%2840208948445%29.jpg/220px-Baltimore_Orioles_Opening_Day_Walk-Off_Win_%2840208948445%29.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/34/Baltimore_Orioles_Opening_Day_Walk-Off_Win_%2840208948445%29.jpg/330px-Baltimore_Orioles_Opening_Day_Walk-Off_Win_%2840208948445%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/34/Baltimore_Orioles_Opening_Day_Walk-Off_Win_%2840208948445%29.jpg/440px-Baltimore_Orioles_Opening_Day_Walk-Off_Win_%2840208948445%29.jpg 2x" data-file-width="6000" data-file-height="4000" /></a><figcaption><a href="/wiki/Gatorade_shower" title="Gatorade shower">Gatorade shower</a></figcaption></figure> <p>The <a href="/wiki/Gatorade_shower" title="Gatorade shower">Gatorade shower</a>, originally called the "Gatorade Dunk", is an American sports tradition in which players from a victorious team sneak up behind the head coach with a Gatorade cooler and pour the entire contents (generally Gatorade and ice) over his head at the end of a game. </p><p>This tradition was popularized in the mid-1980s when <a href="/wiki/Harry_Carson" title="Harry Carson">Harry Carson</a> and <a href="/wiki/Jim_Burt_(American_football)" title="Jim Burt (American football)">Jim Burt</a>, of the <a href="/wiki/1986_New_York_Giants_season" title="1986 New York Giants season">New York Giants</a>, doused head coach <a href="/wiki/Bill_Parcells" title="Bill Parcells">Bill Parcells</a> during the 1985 season. Burt's teammates picked up on this practice and popularized it during the team's championship season of 1986–87. The tradition has since become a recurring tradition across other team sports, including <a href="/wiki/Canadian_football" title="Canadian football">Canadian football</a>.<sup id="cite_ref-gatoradeshower_90-0" class="reference"><a href="#cite_note-gatoradeshower-90"><span class="cite-bracket">[</span>90<span class="cite-bracket">]</span></a></sup> The name may be used even when other drinks such as water or <a href="/wiki/Powerade" title="Powerade">Powerade</a> are substituted. </p> <div class="mw-heading mw-heading2"><h2 id="Gatorade_and_oral_rehydration">Gatorade and oral rehydration</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=8" title="Edit section: Gatorade and oral rehydration"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:US_Navy_110314-N-RG360-048_Sailors_aboard_the_aircraft_carrier_USS_Ronald_Reagan_(CVN_76)_move_cases_of_sports_drinks_and_water_in_preparation_to_s.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/US_Navy_110314-N-RG360-048_Sailors_aboard_the_aircraft_carrier_USS_Ronald_Reagan_%28CVN_76%29_move_cases_of_sports_drinks_and_water_in_preparation_to_s.jpg/220px-US_Navy_110314-N-RG360-048_Sailors_aboard_the_aircraft_carrier_USS_Ronald_Reagan_%28CVN_76%29_move_cases_of_sports_drinks_and_water_in_preparation_to_s.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/88/US_Navy_110314-N-RG360-048_Sailors_aboard_the_aircraft_carrier_USS_Ronald_Reagan_%28CVN_76%29_move_cases_of_sports_drinks_and_water_in_preparation_to_s.jpg/330px-US_Navy_110314-N-RG360-048_Sailors_aboard_the_aircraft_carrier_USS_Ronald_Reagan_%28CVN_76%29_move_cases_of_sports_drinks_and_water_in_preparation_to_s.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/88/US_Navy_110314-N-RG360-048_Sailors_aboard_the_aircraft_carrier_USS_Ronald_Reagan_%28CVN_76%29_move_cases_of_sports_drinks_and_water_in_preparation_to_s.jpg/440px-US_Navy_110314-N-RG360-048_Sailors_aboard_the_aircraft_carrier_USS_Ronald_Reagan_%28CVN_76%29_move_cases_of_sports_drinks_and_water_in_preparation_to_s.jpg 2x" data-file-width="3872" data-file-height="2592" /></a><figcaption>US Navy sailors prepare rehydration supplies to support disaster relief operations in the coastal waters off northern Japan in the wake of an 8.9 magnitude earthquake and subsequent tsunami in 2011</figcaption></figure> <p>In the aftermath of the 1994 <a href="/wiki/Rwandan_genocide" title="Rwandan genocide">Rwandan genocide</a>, aid agencies were struggling to save the lives of thousands of Rwandan refugees dying of <a href="/wiki/Dehydration" title="Dehydration">dehydration</a> due to <a href="/wiki/Cholera" title="Cholera">cholera</a> in camps in eastern <a href="/wiki/Zaire" title="Zaire">Zaire</a>.<sup id="cite_ref-91" class="reference"><a href="#cite_note-91"><span class="cite-bracket">[</span>91<span class="cite-bracket">]</span></a></sup> The <a href="/wiki/Aid_agency" title="Aid agency">aid agency</a> <a href="/wiki/AmeriCares" title="AmeriCares">AmeriCares</a> was heavily criticized for choosing to provide Gatorade as a form of <a href="/wiki/Oral_rehydration_solution" class="mw-redirect" title="Oral rehydration solution">oral rehydration solution</a>.<sup id="cite_ref-92" class="reference"><a href="#cite_note-92"><span class="cite-bracket">[</span>92<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-93" class="reference"><a href="#cite_note-93"><span class="cite-bracket">[</span>93<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-94" class="reference"><a href="#cite_note-94"><span class="cite-bracket">[</span>94<span class="cite-bracket">]</span></a></sup> <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> stated: </p> <blockquote><p>But while Gatorade might be good for athletes, it is not good for cholera, said Dr. Michael Toole, an <a href="/wiki/Epidemiologist" class="mw-redirect" title="Epidemiologist">epidemiologist</a> at the <a href="/wiki/Centers_for_Disease_Control_and_Prevention" title="Centers for Disease Control and Prevention">Centers for Disease Control</a>. Gatorade does not have all the essential ingredients that an <a href="/wiki/Intravenous_therapy" title="Intravenous therapy">I.V.</a> has, and people who were given it might have taken more appropriate solutions, Dr. Toole said.<sup id="cite_ref-95" class="reference"><a href="#cite_note-95"><span class="cite-bracket">[</span>95<span class="cite-bracket">]</span></a></sup></p></blockquote> <p>AmeriCares' president responded: "We stand by our decision to ship Gatorade to Rwandan refugees. In the absence of <a href="/wiki/Drinking_water" title="Drinking water">potable water</a>, Gatorade, with its electrolytes and water, saved countless lives in a true <a href="/wiki/Triage" title="Triage">triage</a> situation."<sup id="cite_ref-96" class="reference"><a href="#cite_note-96"><span class="cite-bracket">[</span>96<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=9" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Gatorade_Player_of_the_Year_awards" title="Gatorade Player of the Year awards">Gatorade Player of the Year awards</a></li> <li><a href="/wiki/Gatorade_Center" title="Gatorade Center">Gatorade Center</a></li> <li><a href="/wiki/Gatorade_shower" title="Gatorade shower">Gatorade shower</a></li> <li><a href="/wiki/Sports_drink" title="Sports drink">Sports drink</a></li> <li><a href="/wiki/CytoSport" title="CytoSport">MuscleMilk</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=10" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130116021613/http://offshootinc.com/blog/2009/04/28/thoughts-on-the-new-gatorade-branding/">"<span class="cs1-kern-left"></span>'Offshoot Inc.' by Team Offshoot"</a>. Archived from <a rel="nofollow" class="external text" href="http://offshootinc.com/">the original</a> on January 16, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">March 11,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=%27Offshoot+Inc.%27+by+Team+Offshoot&rft_id=http%3A%2F%2Foffshootinc.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100528043022/http://www.cuny.edu/cc/higher-education/milestones-1900s.html">"Milestones 1900s"</a>. May 28, 2010. Archived from <a rel="nofollow" class="external text" href="http://www.cuny.edu/cc/higher-education/milestones-1900s.html">the original</a> on May 28, 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Milestones+1900s&rft.date=2010-05-28&rft_id=http%3A%2F%2Fwww.cuny.edu%2Fcc%2Fhigher-education%2Fmilestones-1900s.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-factsheetGatorade-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-factsheetGatorade_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-factsheetGatorade_3-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-factsheetGatorade_3-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-factsheetGatorade_3-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-factsheetGatorade_3-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-factsheetGatorade_3-5"><sup><i><b>f</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20101221172620/http://pepsico.com/Download/Gatorade_Company_Fact_Sheet.pdf">"Gatorade Fact Sheet"</a> <span class="cs1-format">(PDF)</span>. PepsiCo, Inc. 2010. Archived from <a rel="nofollow" class="external text" href="http://www.pepsico.com/Download/Gatorade_Company_Fact_Sheet.pdf">the original</a> <span class="cs1-format">(PDF)</span> on December 21, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Gatorade+Fact+Sheet&rft.pub=PepsiCo%2C+Inc.&rft.date=2010&rft_id=http%3A%2F%2Fwww.pepsico.com%2FDownload%2FGatorade_Company_Fact_Sheet.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-abcnews.go.com-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-abcnews.go.com_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-abcnews.go.com_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://abcnews.go.com/Business/story?id=3929315&page=1">"Gatorade ready to pump up marketing efforts"</a>. <i>ABC News</i>. November 30, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">October 16,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ABC+News&rft.atitle=Gatorade+ready+to+pump+up+marketing+efforts&rft.date=2007-11-30&rft_id=https%3A%2F%2Fabcnews.go.com%2FBusiness%2Fstory%3Fid%3D3929315%26page%3D1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-annrpt2010-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-annrpt2010_5-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110906155910/http://www.pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf">"2010 Annual Report"</a> <span class="cs1-format">(PDF)</span>. <i>PepsiCo, Inc</i>. p. 16. Archived from <a rel="nofollow" class="external text" href="http://pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf">the original</a> <span class="cs1-format">(PDF)</span> on September 6, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">July 27,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=PepsiCo%2C+Inc.&rft.atitle=2010+Annual+Report&rft.pages=16&rft_id=http%3A%2F%2Fpepsico.com%2Fannual10%2Fdownloads%2FPepsiCo_Annual_Report_2010_Full_Annual_Report.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.beveragedaily.com/Article/2021/03/25/Gatorade-Powerade-BodyArmor-How-PepsiCo-and-Coca-Cola-are-playing-in-the-sports-drink-category">"Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category"</a>. <i>beveragedaily.com</i>. March 25, 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=beveragedaily.com&rft.atitle=Gatorade%2C+Powerade+%26+BodyArmor%3A+How+PepsiCo+and+Coca-Cola+are+playing+in+the+sports+drink+category&rft.date=2021-03-25&rft_id=https%3A%2F%2Fwww.beveragedaily.com%2FArticle%2F2021%2F03%2F25%2FGatorade-Powerade-BodyArmor-How-PepsiCo-and-Coca-Cola-are-playing-in-the-sports-drink-category&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-born-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-born_7-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120415161147/http://www.gatorade.com/history/default.aspx">"History"</a>. Gatorade. Archived from <a rel="nofollow" class="external text" href="http://www.gatorade.com/history/default.aspx">the original</a> on April 15, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">April 16,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=History&rft.pub=Gatorade&rft_id=http%3A%2F%2Fwww.gatorade.com%2Fhistory%2Fdefault.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-gatoradehistprofile-8"><span class="mw-cite-backlink">^ <a href="#cite_ref-gatoradehistprofile_8-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-gatoradehistprofile_8-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-gatoradehistprofile_8-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKays2003" class="citation web cs1">Kays, Joe (2003). <a rel="nofollow" class="external text" href="http://www.research.ufl.edu/publications/explore/v08n1/gatorade.html">"Gatorade - The Idea that Launched an Industry"</a>. University of Florida Research<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Gatorade+-+The+Idea+that+Launched+an+Industry&rft.pub=University+of+Florida+Research&rft.date=2003&rft.aulast=Kays&rft.aufirst=Joe&rft_id=http%3A%2F%2Fwww.research.ufl.edu%2Fpublications%2Fexplore%2Fv08n1%2Fgatorade.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. p. 28. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=28&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-inventions-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-inventions_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.inventhelp.com/Football_Inventions.asp">"Football Inventions That Shaped the Modern Game"</a>. September 6, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">September 6,</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Football+Inventions+That+Shaped+the+Modern+Game&rft.date=2007-09-06&rft_id=http%3A%2F%2Fwww.inventhelp.com%2FFootball_Inventions.asp&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. p. 24. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=24&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFShires" class="citation web cs1">Shires, Dana. <a rel="nofollow" class="external text" href="http://ufdc.ufl.edu/UF00006306/00001/17x?search=gatorade">"Dana Leroy Shires, Jr"</a>. University of Florida Digital Collection<span class="reference-accessdate">. Retrieved <span class="nowrap">March 21,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dana+Leroy+Shires%2C+Jr.&rft.pub=University+of+Florida+Digital+Collection&rft.aulast=Shires&rft.aufirst=Dana&rft_id=http%3A%2F%2Fufdc.ufl.edu%2FUF00006306%2F00001%2F17x%3Fsearch%3Dgatorade&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. p. 50. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=50&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-chemcases-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-chemcases_14-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20070707115546/http://chemcases.com/gatorade/gatorade21.htm">"<span class="cs1-kern-left"></span>'Gatorade 21. Stokeley's Response'<span class="cs1-kern-right"></span>"</a>. <i>ChemCases.com</i>. Archived from <a rel="nofollow" class="external text" href="http://chemcases.com/gatorade/gatorade21.htm">the original</a> on July 7, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">April 28,</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ChemCases.com&rft.atitle=%27Gatorade+21.+Stokeley%27s+Response%27&rft_id=http%3A%2F%2Fchemcases.com%2Fgatorade%2Fgatorade21.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20040622054804/http://web.mit.edu/invent/iow/cade.html">"Inventor of the Week: Robert Cade"</a>. Massachusetts Institute of Technology. May 2004. Archived from <a rel="nofollow" class="external text" href="http://web.mit.edu/invent/iow/cade.html">the original</a> on June 22, 2004.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Inventor+of+the+Week%3A+Robert+Cade&rft.pub=Massachusetts+Institute+of+Technology&rft.date=2004-05&rft_id=http%3A%2F%2Fweb.mit.edu%2Finvent%2Fiow%2Fcade.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFClark2009" class="citation web cs1">Clark, Anthony (February 10, 2009). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20131029200307/http://www.gatorsports.com/article/20090210/ARTICLES/902090235?tc=ar">"UF still profiting from Gatorade"</a>. The Gainesville Sun. Archived from <a rel="nofollow" class="external text" href="http://www.gatorsports.com/article/20090210/ARTICLES/902090235?tc=ar">the original</a> on October 29, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=UF+still+profiting+from+Gatorade&rft.pub=The+Gainesville+Sun&rft.date=2009-02-10&rft.aulast=Clark&rft.aufirst=Anthony&rft_id=http%3A%2F%2Fwww.gatorsports.com%2Farticle%2F20090210%2FARTICLES%2F902090235%3Ftc%3Dar&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. p. 176. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=176&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-galehist-18"><span class="mw-cite-backlink">^ <a href="#cite_ref-galehist_18-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-galehist_18-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-galehist_18-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-galehist_18-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation journal cs1">"The Gatorade Company Profile". <i>International Directory of Company Histories, Gale Group</i>. <b>82</b>. 2007.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=International+Directory+of+Company+Histories%2C+Gale+Group&rft.atitle=The+Gatorade+Company+Profile&rft.volume=82&rft.date=2007&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-rovellbook-19"><span class="mw-cite-backlink">^ <a href="#cite_ref-rovellbook_19-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-rovellbook_19-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-rovellbook_19-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-rovellbook_19-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-rovellbook_19-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-rovellbook_19-5"><sup><i><b>f</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (2005). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=uNJIXCE7cSkC&q=david%20whitford%20AND%20gatorade&pg=PP1"><i>First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon</i></a>. AMACOM. p. 256. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-8144-7299-6" title="Special:BookSources/978-0-8144-7299-6"><bdi>978-0-8144-7299-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+thirst%3A+how+Gatorade+turned+the+science+of+sweat+into+a+cultural+phenomenon&rft.pages=256&rft.pub=AMACOM&rft.date=2005&rft.isbn=978-0-8144-7299-6&rft.aulast=Rovell&rft.aufirst=Darren&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DuNJIXCE7cSkC%26q%3Ddavid%2520whitford%2520AND%2520gatorade%26pg%3DPP1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-fundinguniv-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-fundinguniv_20-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.fundinguniverse.com/company-histories/PepsiCo-Inc-Company-History.html">"PepsiCo Company History"</a>. Funding Universe<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=PepsiCo+Company+History&rft.pub=Funding+Universe&rft_id=http%3A%2F%2Fwww.fundinguniverse.com%2Fcompany-histories%2FPepsiCo-Inc-Company-History.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-:0-21"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_21-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_21-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fooddive.com/news/gatorade-debuts-caffeinated-energy-drink-fast-twitch/631070/">"Gatorade debuts its first-ever caffeinated energy drink Fast Twitch"</a>. <i>Food Dive</i><span class="reference-accessdate">. Retrieved <span class="nowrap">September 3,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Food+Dive&rft.atitle=Gatorade+debuts+its+first-ever+caffeinated+energy+drink+Fast+Twitch&rft_id=https%3A%2F%2Fwww.fooddive.com%2Fnews%2Fgatorade-debuts-caffeinated-energy-drink-fast-twitch%2F631070%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-:1-22"><span class="mw-cite-backlink">^ <a href="#cite_ref-:1_22-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:1_22-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLucas2022" class="citation web cs1">Lucas, Amelia (September 2022). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2022/09/01/gatorade-adds-caffeine-to-its-lineup-with-energy-drink-fast-twitch.html">"Gatorade adds caffeine to its lineup with energy drink Fast Twitch"</a>. <i>CNBC</i><span class="reference-accessdate">. Retrieved <span class="nowrap">September 3,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNBC&rft.atitle=Gatorade+adds+caffeine+to+its+lineup+with+energy+drink+Fast+Twitch&rft.date=2022-09&rft.aulast=Lucas&rft.aufirst=Amelia&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2022%2F09%2F01%2Fgatorade-adds-caffeine-to-its-lineup-with-energy-drink-fast-twitch.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-backpacker-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-backpacker_23-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFActive_Interest_Media,_Inc1977" class="citation journal cs1">Active Interest Media, Inc (June 1977). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=_98DAAAAMBAJ&q=%22Gatorade%20Thirst%20Quencher%22%20orange%20lemon-lime&pg=PA26">"Gatorade Thirst Quencher"</a>. <i>Backpacker Magazine</i>. <b>5</b> (21): 26<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Backpacker+Magazine&rft.atitle=Gatorade+Thirst+Quencher&rft.volume=5&rft.issue=21&rft.pages=26&rft.date=1977-06&rft.au=Active+Interest+Media%2C+Inc&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3D_98DAAAAMBAJ%26q%3D%2522Gatorade%2520Thirst%2520Quencher%2522%2520orange%2520lemon-lime%26pg%3DPA26&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-fruitpunchinv-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-fruitpunchinv_24-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcLain2002" class="citation book cs1">McLain, Bill (2002). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=haHxWc1vllwC&q=Gatorade%20%22fruit%20punch%22%201983&pg=PA144"><i>What Makes Flamingos Pink?: A Colorful Collection of Q & A's for the Unquenchably Curious</i></a>. Harper Collins. p. 144. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-06-000024-0" title="Special:BookSources/978-0-06-000024-0"><bdi>978-0-06-000024-0</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=What+Makes+Flamingos+Pink%3F%3A+A+Colorful+Collection+of+Q+%26+A%27s+for+the+Unquenchably+Curious&rft.pages=144&rft.pub=Harper+Collins&rft.date=2002&rft.isbn=978-0-06-000024-0&rft.aulast=McLain&rft.aufirst=Bill&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DhaHxWc1vllwC%26q%3DGatorade%2520%2522fruit%2520punch%2522%25201983%26pg%3DPA144&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-jordancitruscooler-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-jordancitruscooler_25-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2009" class="citation news cs1">Rovell, Darren (July 7, 2009). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2009/07/07/gatorade-makes-limited-edition-jordan-bottles.html">"Gatorade Makes Limited Edition Jordan Bottles"</a>. CNBC. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130117024936/https://www.cnbc.com/id/31783427/Gatorade_Makes_Limited_Edition_Jordan_Bottles">Archived</a> from the original on January 17, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">August 17,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Gatorade+Makes+Limited+Edition+Jordan+Bottles&rft.date=2009-07-07&rft.aulast=Rovell&rft.aufirst=Darren&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2009%2F07%2F07%2Fgatorade-makes-limited-edition-jordan-bottles.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-citruscooler2-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-citruscooler2_26-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2004" class="citation news cs1">Rovell, Darren (August 18, 2004). <a rel="nofollow" class="external text" href="https://www.espn.com/espn/sportsbusiness/news/story?id=1861904">"Powerade FLAVA23 hits shelves next month"</a>. ESPN<span class="reference-accessdate">. Retrieved <span class="nowrap">August 17,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Powerade+FLAVA23+hits+shelves+next+month&rft.date=2004-08-18&rft.aulast=Rovell&rft.aufirst=Darren&rft_id=https%3A%2F%2Fwww.espn.com%2Fespn%2Fsportsbusiness%2Fnews%2Fstory%3Fid%3D1861904&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-citruscoolerdiscontinued-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-citruscoolerdiscontinued_27-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2006" class="citation news cs1">Rovell, Darren (May 16, 2006). <a rel="nofollow" class="external text" href="http://firstinthirst.typepad.com/darren_rovells_blog_on_al/2006/05/citrus_cooler_i.html">"Gatorade Blog"</a>. Darren Rovell's Gatorade Blog<span class="reference-accessdate">. Retrieved <span class="nowrap">August 17,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Gatorade+Blog&rft.date=2006-05-16&rft.aulast=Rovell&rft.aufirst=Darren&rft_id=http%3A%2F%2Ffirstinthirst.typepad.com%2Fdarren_rovells_blog_on_al%2F2006%2F05%2Fcitrus_cooler_i.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-citruscooler2011-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-citruscooler2011_28-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.gatorade.com/default.aspx#product?s=gatorade-g">"Products - Original G / Citrus Cooler"</a>. Gatorade.com<span class="reference-accessdate">. Retrieved <span class="nowrap">August 17,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Products+-+Original+G+%2F+Citrus+Cooler&rft.pub=Gatorade.com&rft_id=http%3A%2F%2Fwww.gatorade.com%2Fdefault.aspx%23product%3Fs%3Dgatorade-g&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-mandarina1-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-mandarina1_29-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFParsons2000" class="citation book cs1">Parsons, Douglas J. Darymple; Leonard J. (2000). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=EVIpy99KGiEC&q=mandarina+gatorade"><i>Marketing Management</i></a> (7th ed.). New York: Wiley. p. 136. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-471-33238-1" title="Special:BookSources/978-0-471-33238-1"><bdi>978-0-471-33238-1</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Marketing+Management&rft.place=New+York&rft.pages=136&rft.edition=7th&rft.pub=Wiley&rft.date=2000&rft.isbn=978-0-471-33238-1&rft.aulast=Parsons&rft.aufirst=Douglas+J.+Darymple%3B+Leonard+J.&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DEVIpy99KGiEC%26q%3Dmandarina%2Bgatorade&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_book" title="Template:Cite book">cite book</a>}}</code>: CS1 maint: multiple names: authors list (<a href="/wiki/Category:CS1_maint:_multiple_names:_authors_list" title="Category:CS1 maint: multiple names: authors list">link</a>)</span></span> </li> <li id="cite_note-frostinvented-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-frostinvented_30-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation journal cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110708203826/http://www.creativemag.com/onlweekly042197.html">"Gatorade Frost Introduced"</a>. <i>Creative, the Magazine of Promotion and Marketing</i>. April 21, 1997. Archived from <a rel="nofollow" class="external text" href="http://www.creativemag.com/onlweekly042197.html">the original</a> on July 8, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Creative%2C+the+Magazine+of+Promotion+and+Marketing&rft.atitle=Gatorade+Frost+Introduced&rft.date=1997-04-21&rft_id=http%3A%2F%2Fwww.creativemag.com%2Fonlweekly042197.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-timelinehist-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-timelinehist_31-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110711080336/http://www.gatorade.com/Content/pdf/2006_Gatorade_Innovation.pdf">"U.S. History of Gatorade Products -Timeline"</a> <span class="cs1-format">(PDF)</span>. The Gatorade Company. 2006. Archived from <a rel="nofollow" class="external text" href="http://www.gatorade.com/Content/pdf/2006_Gatorade_Innovation.pdf">the original</a> <span class="cs1-format">(PDF)</span> on July 11, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=U.S.+History+of+Gatorade+Products+-Timeline&rft.pub=The+Gatorade+Company&rft.date=2006&rft_id=http%3A%2F%2Fwww.gatorade.com%2FContent%2Fpdf%2F2006_Gatorade_Innovation.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://money.cnn.com/2007/09/07/news/companies/pepsi_newproducts/index.htm">"Pepsi unveils low-calorie Gatorade 'G2'<span class="cs1-kern-right"></span>"</a>. CNN. September 7, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">December 14,</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Pepsi+unveils+low-calorie+Gatorade+%27G2%27&rft.pub=CNN&rft.date=2007-09-07&rft_id=https%3A%2F%2Fmoney.cnn.com%2F2007%2F09%2F07%2Fnews%2Fcompanies%2Fpepsi_newproducts%2Findex.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFElliott2009" class="citation news cs1">Elliott, Stuart (March 24, 2009). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2009/03/25/business/media/25adco.html">"A Strategy When Times Are Tough: 'It's New!'<span class="cs1-kern-right"></span>"</a>. <i>The New York Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">March 26,</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=A+Strategy+When+Times+Are+Tough%3A+%27It%27s+New%21%27&rft.date=2009-03-24&rft.aulast=Elliott&rft.aufirst=Stuart&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2009%2F03%2F25%2Fbusiness%2Fmedia%2F25adco.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.espn.com/golf/news/story?id=3066280">"Tiger endorsement firsts: U.S. beverage deal, licensing agreement"</a>. ESPN Golf. October 17, 2007.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Tiger+endorsement+firsts%3A+U.S.+beverage+deal%2C+licensing+agreement&rft.pub=ESPN+Golf&rft.date=2007-10-17&rft_id=https%3A%2F%2Fwww.espn.com%2Fgolf%2Fnews%2Fstory%3Fid%3D3066280&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-focus-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-focus_35-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/2/hi/business/8403418.stm">"Gatorade drops Tiger Woods sponsorship"</a>. <i>BBC News</i>. December 9, 2009<span class="reference-accessdate">. Retrieved <span class="nowrap">December 9,</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Gatorade+drops+Tiger+Woods+sponsorship&rft.date=2009-12-09&rft_id=http%3A%2F%2Fnews.bbc.co.uk%2F2%2Fhi%2Fbusiness%2F8403418.stm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-gatorfaq-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-gatorfaq_36-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.gatorade.com/frequently_asked_questions/">"Gatorade FAQ"</a>. <i>Gatorade.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 15,</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gatorade.com&rft.atitle=Gatorade+FAQ&rft_id=http%3A%2F%2Fwww.gatorade.com%2Ffrequently_asked_questions%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-rebrandingmay10-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-rebrandingmay10_37-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPicchi2010" class="citation news cs1">Picchi, Aimee (May 6, 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110323053936/http://www.dailyfinance.com/story/company-news/gatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl/19467659/">"Gatorade's Rebranding: So Confusing It Requires an Ad to Explain It"</a>. <i>Daily Finance</i>. Archived from <a rel="nofollow" class="external text" href="http://www.dailyfinance.com/story/company-news/gatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl/19467659/">the original</a> on March 23, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Daily+Finance&rft.atitle=Gatorade%27s+Rebranding%3A+So+Confusing+It+Requires+an+Ad+to+Explain+It&rft.date=2010-05-06&rft.aulast=Picchi&rft.aufirst=Aimee&rft_id=http%3A%2F%2Fwww.dailyfinance.com%2Fstory%2Fcompany-news%2Fgatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl%2F19467659%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-ajc1-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-ajc1_38-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcWilliams2010" class="citation news cs1">McWilliams, Jeremiah (March 23, 2010). <a rel="nofollow" class="external text" href="http://www.ajc.com/business/pepsico-revamps-formidable-gatorade-397505.html">"PepsiCo revamps 'formidable' Gatorade franchise after rocky 2009"</a>. <i>The Atlanta Journal-Constitution</i><span class="reference-accessdate">. Retrieved <span class="nowrap">December 3,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Atlanta+Journal-Constitution&rft.atitle=PepsiCo+revamps+%27formidable%27+Gatorade+franchise+after+rocky+2009&rft.date=2010-03-23&rft.aulast=McWilliams&rft.aufirst=Jeremiah&rft_id=http%3A%2F%2Fwww.ajc.com%2Fbusiness%2Fpepsico-revamps-formidable-gatorade-397505.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-GSeries-39"><span class="mw-cite-backlink">^ <a href="#cite_ref-GSeries_39-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-GSeries_39-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSpector2010" class="citation news cs1">Spector, Bennett (February 1, 2010). <a rel="nofollow" class="external text" href="http://bleacherreport.com/articles/337710-gatorade-concurs-hydration-debuting-g-series-technology-at-super-bowl-xliv">"Gatorade Conquers Hydration: Debuting 'G Series' Technology at Super Bowl XLIV"</a>. <i>Bleacher Report</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 13,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Bleacher+Report&rft.atitle=Gatorade+Conquers+Hydration%3A+Debuting+%27G+Series%27+Technology+at+Super+Bowl+XLIV&rft.date=2010-02-01&rft.aulast=Spector&rft.aufirst=Bennett&rft_id=http%3A%2F%2Fbleacherreport.com%2Farticles%2F337710-gatorade-concurs-hydration-debuting-g-series-technology-at-super-bowl-xliv&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-Gseriespro-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-Gseriespro_40-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPhillips2010" class="citation news cs1">Phillips, Aron (April 15, 2010). <a rel="nofollow" class="external text" href="http://dimemag.com/2010/04/gatorade-g-series-pro-launch-party/">"Gatorade G Series Pro Launches"</a>. <i>Dime Magazine</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Dime+Magazine&rft.atitle=Gatorade+G+Series+Pro+Launches&rft.date=2010-04-15&rft.aulast=Phillips&rft.aufirst=Aron&rft_id=http%3A%2F%2Fdimemag.com%2F2010%2F04%2Fgatorade-g-series-pro-launch-party%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-gnatural-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-gnatural_41-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20100527073613/http://blogs.reuters.com/shop-talk/2010/03/24/new-gatorade-is-not-for-couch-potatoes/">"New Gatorade is not for couch potatoes"</a>. <i>Reuters</i>. March 24, 2010. Archived from <a rel="nofollow" class="external text" href="http://blogs.reuters.com/shop-talk/2010/03/24/new-gatorade-is-not-for-couch-potatoes/">the original</a> on May 27, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=New+Gatorade+is+not+for+couch+potatoes&rft.date=2010-03-24&rft_id=http%3A%2F%2Fblogs.reuters.com%2Fshop-talk%2F2010%2F03%2F24%2Fnew-gatorade-is-not-for-couch-potatoes%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-gseriesline-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-gseriesline_42-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBuss2010" class="citation journal cs1">Buss, Dale (March 24, 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20100906205421/http://www.brandchannel.com/home/post/2010/03/24/gatorade-overhauls-brand-architecture-with-g-series-line.aspx">"Gatorade Overhauls Brand Architecture With G Series Line"</a>. <i>Brand Channel</i>. Archived from <a rel="nofollow" class="external text" href="http://www.brandchannel.com/home/post/2010/03/24/gatorade-overhauls-brand-architecture-with-g-series-line.aspx">the original</a> on September 6, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Brand+Channel&rft.atitle=Gatorade+Overhauls+Brand+Architecture+With+G+Series+Line&rft.date=2010-03-24&rft.aulast=Buss&rft.aufirst=Dale&rft_id=http%3A%2F%2Fwww.brandchannel.com%2Fhome%2Fpost%2F2010%2F03%2F24%2Fgatorade-overhauls-brand-architecture-with-g-series-line.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-agegfit-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-agegfit_43-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFZmuda2011" class="citation journal cs1">Zmuda, Natalie (May 2, 2011). <a rel="nofollow" class="external text" href="http://adage.com/article/news/gatorade-launches-g-series-fit-dedicated-ad-blitz/227315/">"Gatorade Introduces G Series Fit; but Can Consumers Keep All Its Products Straight?"</a>. <i>Advertising Age</i><span class="reference-accessdate">. Retrieved <span class="nowrap">July 28,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Advertising+Age&rft.atitle=Gatorade+Introduces+G+Series+Fit%3B+but+Can+Consumers+Keep+All+Its+Products+Straight%3F&rft.date=2011-05-02&rft.aulast=Zmuda&rft.aufirst=Natalie&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fnews%2Fgatorade-launches-g-series-fit-dedicated-ad-blitz%2F227315%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-sportsbusj-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-sportsbusj_44-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.sportsbusinessdaily.com/Daily/Issues/2011/05/02/Marketing-and-Sponsorship/Gatorade.aspx">"Gatorade Launches Campaign for G Series Fit Targeted at Fitness Athletes"</a>. <i>SportsBusiness Journal</i>. May 2, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">July 27,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=SportsBusiness+Journal&rft.atitle=Gatorade+Launches+Campaign+for+G+Series+Fit+Targeted+at+Fitness+Athletes&rft.date=2011-05-02&rft_id=http%3A%2F%2Fwww.sportsbusinessdaily.com%2FDaily%2FIssues%2F2011%2F05%2F02%2FMarketing-and-Sponsorship%2FGatorade.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-streetgfit-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-streetgfit_45-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.thestreet.com/story/10951963/1/pepsico-impact-of-gatorade-g-series-fit-on-stock.html">"PepsiCo: Impact of Gatorade G Series Fit on Stock"</a>. <i>The Street</i>. December 20, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">July 28,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Street&rft.atitle=PepsiCo%3A+Impact+of+Gatorade+G+Series+Fit+on+Stock&rft.date=2010-12-20&rft_id=http%3A%2F%2Fwww.thestreet.com%2Fstory%2F10951963%2F1%2Fpepsico-impact-of-gatorade-g-series-fit-on-stock.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-46">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKaplan" class="citation news cs1">Kaplan, Jennifer. <a rel="nofollow" class="external text" href="https://www.chicagotribune.com/business/ct-organic-gatorade-20160830-story.html">"Gatorade goes organic as PepsiCo joins natural-ingredient push"</a>. Chicago Tribune.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Gatorade+goes+organic+as+PepsiCo+joins+natural-ingredient+push&rft.aulast=Kaplan&rft.aufirst=Jennifer&rft_id=https%3A%2F%2Fwww.chicagotribune.com%2Fbusiness%2Fct-organic-gatorade-20160830-story.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAubrey" class="citation news cs1">Aubrey, Allison. <a rel="nofollow" class="external text" href="https://www.npr.org/sections/thesalt/2016/09/01/492257166/organic-gatorade-its-still-loaded-with-sugar-folks">"Organic Gatorade: It's Still Loaded With Sugar, Folks"</a>. NPR.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Organic+Gatorade%3A+It%27s+Still+Loaded+With+Sugar%2C+Folks&rft.aulast=Aubrey&rft.aufirst=Allison&rft_id=https%3A%2F%2Fwww.npr.org%2Fsections%2Fthesalt%2F2016%2F09%2F01%2F492257166%2Forganic-gatorade-its-still-loaded-with-sugar-folks&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWatrous" class="citation news cs1">Watrous, Monica. <a rel="nofollow" class="external text" href="https://www.foodbusinessnews.net/articles/8541-gatorade-launches-organic-varieties">"Gatorade launches organic varieties"</a>. Food Business News.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Gatorade+launches+organic+varieties&rft.aulast=Watrous&rft.aufirst=Monica&rft_id=https%3A%2F%2Fwww.foodbusinessnews.net%2Farticles%2F8541-gatorade-launches-organic-varieties&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGolden2021" class="citation web cs1">Golden, Jessica (March 1, 2021). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2021/03/01/gatorade-launches-gx-sweat-patch-that-measures-sweat-hydration-levels.html">"Gatorade made a smart patch that measures your sweat and hydration"</a>. <i>CNBC</i><span class="reference-accessdate">. Retrieved <span class="nowrap">April 25,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNBC&rft.atitle=Gatorade+made+a+smart+patch+that+measures+your+sweat+and+hydration&rft.date=2021-03-01&rft.aulast=Golden&rft.aufirst=Jessica&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2021%2F03%2F01%2Fgatorade-launches-gx-sweat-patch-that-measures-sweat-hydration-levels.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFShoup2021" class="citation web cs1">Shoup, Mary-Ellen (May 14, 2021). <a rel="nofollow" class="external text" href="https://www.foodnavigator-usa.com/Article/2021/05/14/Gatorade-introduces-rapid-rehydration-Gatorlyte-designed-for-elite-athletes-and-weekend-warriors">"Gatorade introduces Gatorlyte designed for elite athletes and weekend warriors"</a>. <i>foodnavigator-usa.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 22,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=foodnavigator-usa.com&rft.atitle=Gatorade+introduces+Gatorlyte+designed+for+elite+athletes+and+weekend+warriors&rft.date=2021-05-14&rft.aulast=Shoup&rft.aufirst=Mary-Ellen&rft_id=https%3A%2F%2Fwww.foodnavigator-usa.com%2FArticle%2F2021%2F05%2F14%2FGatorade-introduces-rapid-rehydration-Gatorlyte-designed-for-elite-athletes-and-weekend-warriors&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-FDADailyValues-51"><span class="mw-cite-backlink">^ <a href="#cite_ref-FDADailyValues_51-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-FDADailyValues_51-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFUnited_States_Food_and_Drug_Administration2024" class="citation web cs1"><a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">United States Food and Drug Administration</a> (2024). <a rel="nofollow" class="external text" href="https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">"Daily Value on the Nutrition and Supplement Facts Labels"</a>. <i>FDA</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240327175201/https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">Archived</a> from the original on March 27, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=FDA&rft.atitle=Daily+Value+on+the+Nutrition+and+Supplement+Facts+Labels&rft.date=2024&rft.au=United+States+Food+and+Drug+Administration&rft_id=https%3A%2F%2Fwww.fda.gov%2Ffood%2Fnutrition-facts-label%2Fdaily-value-nutrition-and-supplement-facts-labels&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-NationalAcademiesPotassium-52"><span class="mw-cite-backlink">^ <a href="#cite_ref-NationalAcademiesPotassium_52-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-NationalAcademiesPotassium_52-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNational_Academies_of_Sciences,_Engineering,_and_MedicineHealth_and_Medicine_DivisionFood_and_Nutrition_BoardCommittee_to_Review_the_Dietary_Reference_Intakes_for_Sodium_and_Potassium2019" class="citation book cs1">National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). <a rel="nofollow" class="external text" href="http://www.ncbi.nlm.nih.gov/books/NBK538102/"><i>Dietary Reference Intakes for Sodium and Potassium</i></a>. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-309-48834-1" title="Special:BookSources/978-0-309-48834-1"><bdi>978-0-309-48834-1</bdi></a>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/30844154">30844154</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240509063633/https://www.ncbi.nlm.nih.gov/books/NBK538102/">Archived</a> from the original on May 9, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">June 21,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft.place=Washington%2C+DC&rft.series=The+National+Academies+Collection%3A+Reports+funded+by+National+Institutes+of+Health&rft.pub=National+Academies+Press+%28US%29&rft.date=2019&rft_id=info%3Apmid%2F30844154&rft.isbn=978-0-309-48834-1&rft.au=National+Academies+of+Sciences%2C+Engineering%2C+and+Medicine&rft.au=Health+and+Medicine+Division&rft.au=Food+and+Nutrition+Board&rft.au=Committee+to+Review+the+Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft_id=http%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fbooks%2FNBK538102%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-53">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.gatorade.com/frequently_asked_questions/">"Frequently Asked Questions"</a>. <i>gatorade.com</i>. Gatorade. January 5, 2005<span class="reference-accessdate">. Retrieved <span class="nowrap">May 28,</span> 2007</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=gatorade.com&rft.atitle=Frequently+Asked+Questions&rft.date=2005-01-05&rft_id=http%3A%2F%2Fwww.gatorade.com%2Ffrequently_asked_questions%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-54">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.nydailynews.com/life-style/eats/gatorade-remove-controversial-ingredient-article-1.1247929">"Gatorade to remove controversial ingredient"</a>. <i>NY Daily News</i>. January 25, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">October 16,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NY+Daily+News&rft.atitle=Gatorade+to+remove+controversial+ingredient&rft.date=2013-01-25&rft_id=http%3A%2F%2Fwww.nydailynews.com%2Flife-style%2Feats%2Fgatorade-remove-controversial-ingredient-article-1.1247929&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-gatoradenutritioninf-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-gatoradenutritioninf_55-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://nutritiondata.self.com/facts/beverages/9233/2">"Gatorade Ingredients and Nutrition Content"</a>. <i>Nutritiondata.self.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Nutritiondata.self.com&rft.atitle=Gatorade+Ingredients+and+Nutrition+Content&rft_id=http%3A%2F%2Fnutritiondata.self.com%2Ffacts%2Fbeverages%2F9233%2F2&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-56"><span class="mw-cite-backlink"><b><a href="#cite_ref-56">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.gatorade.com/frequently_asked_questions/">"Frequently Asked Questions"</a>. <i>Gatorade.com</i>. January 1, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">May 13,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gatorade.com&rft.atitle=Frequently+Asked+Questions&rft.date=2010-01-01&rft_id=http%3A%2F%2Fwww.gatorade.com%2Ffrequently_asked_questions%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-57"><span class="mw-cite-backlink"><b><a href="#cite_ref-57">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBole2015" class="citation web cs1">Bole, Kristen (May 29, 2015). <a rel="nofollow" class="external text" href="https://www.ucsf.edu/news/2015/05/129901/ucsf-launches-health-beverage-initiative">"UCSF Launches Healthy Beverage Initiative: Health Sciences Campus Will Focus Sales on Zero-Calorie and Nutritious Drinks"</a>. <i>University of California, San Francisco</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=University+of+California%2C+San+Francisco&rft.atitle=UCSF+Launches+Healthy+Beverage+Initiative%3A+Health+Sciences+Campus+Will+Focus+Sales+on+Zero-Calorie+and+Nutritious+Drinks&rft.date=2015-05-29&rft.aulast=Bole&rft.aufirst=Kristen&rft_id=https%3A%2F%2Fwww.ucsf.edu%2Fnews%2F2015%2F05%2F129901%2Fucsf-launches-health-beverage-initiative&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-58"><span class="mw-cite-backlink"><b><a href="#cite_ref-58">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNutrition2020" class="citation journal cs1">Nutrition, Center for Food Safety and Applied (May 13, 2020). <a rel="nofollow" class="external text" href="https://www.fda.gov/food/new-nutrition-facts-label/added-sugars-new-nutrition-facts-label">"Added Sugars on the New Nutrition Facts Label"</a>. <i>FDA</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=FDA&rft.atitle=Added+Sugars+on+the+New+Nutrition+Facts+Label&rft.date=2020-05-13&rft.aulast=Nutrition&rft.aufirst=Center+for+Food+Safety+and+Applied&rft_id=https%3A%2F%2Fwww.fda.gov%2Ffood%2Fnew-nutrition-facts-label%2Fadded-sugars-new-nutrition-facts-label&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-59"><span class="mw-cite-backlink"><b><a href="#cite_ref-59">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/sugar/how-much-sugar-is-too-much">"AHA Sugar Recommendation"</a>. <i><a href="/wiki/American_Heart_Association" title="American Heart Association">American Heart Association</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">April 12,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=American+Heart+Association&rft.atitle=AHA+Sugar+Recommendation&rft_id=https%3A%2F%2Fwww.heart.org%2Fen%2Fhealthy-living%2Fhealthy-eating%2Feat-smart%2Fsugar%2Fhow-much-sugar-is-too-much&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-60"><span class="mw-cite-backlink"><b><a href="#cite_ref-60">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.heart.org/en/news/2018/05/01/kids-and-added-sugars-how-much-is-too-much">"Kids and added sugars: How much is too much?"</a>. <i><a href="/wiki/American_Heart_Association" title="American Heart Association">American Heart Association</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">April 12,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=American+Heart+Association&rft.atitle=Kids+and+added+sugars%3A+How+much+is+too+much%3F&rft_id=https%3A%2F%2Fwww.heart.org%2Fen%2Fnews%2F2018%2F05%2F01%2Fkids-and-added-sugars-how-much-is-too-much&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-61"><span class="mw-cite-backlink"><b><a href="#cite_ref-61">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFZimmerman" class="citation web cs1">Zimmerman, Ron. <a rel="nofollow" class="external text" href="http://www.medscape.com/viewarticle/791326">"Sports drinks, not just sodas, drive up weight in teens"</a>. Medscape<span class="reference-accessdate">. Retrieved <span class="nowrap">March 14,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Sports+drinks%2C+not+just+sodas%2C+drive+up+weight+in+teens&rft.pub=Medscape&rft.aulast=Zimmerman&rft.aufirst=Ron&rft_id=http%3A%2F%2Fwww.medscape.com%2Fviewarticle%2F791326&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-62"><span class="mw-cite-backlink"><b><a href="#cite_ref-62">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20160409052647/https://bamboocorefitness.com/not-so-sweet-the-average-american-consumes-150-170-pounds-of-sugar-each-year/">"Not So Sweet - The Average American Consumes 150-170 Pounds Of Sugar Each Year - Bamboo Core Fitness"</a>. <i>Bamboo Core Fitness</i>. December 10, 2014. Archived from <a rel="nofollow" class="external text" href="https://bamboocorefitness.com/not-so-sweet-the-average-american-consumes-150-170-pounds-of-sugar-each-year/">the original</a> on April 9, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">April 5,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bamboo+Core+Fitness&rft.atitle=Not+So+Sweet+-+The+Average+American+Consumes+150-170+Pounds+Of+Sugar+Each+Year+-+Bamboo+Core+Fitness&rft.date=2014-12-10&rft_id=https%3A%2F%2Fbamboocorefitness.com%2Fnot-so-sweet-the-average-american-consumes-150-170-pounds-of-sugar-each-year%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-63"><span class="mw-cite-backlink"><b><a href="#cite_ref-63">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFEng2013" class="citation news cs1">Eng, Monica (January 29, 2013). <a rel="nofollow" class="external text" href="https://www.chicagotribune.com/2013/01/26/gatorade-to-drop-bvo-after-consumer-complaints/">"Gatorade to drop BVO after consumer complaints"</a>. <i>Chicago Tribune</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 29,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Chicago+Tribune&rft.atitle=Gatorade+to+drop+BVO+after+consumer+complaints&rft.date=2013-01-29&rft.aulast=Eng&rft.aufirst=Monica&rft_id=https%3A%2F%2Fwww.chicagotribune.com%2F2013%2F01%2F26%2Fgatorade-to-drop-bvo-after-consumer-complaints%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-64"><span class="mw-cite-backlink"><b><a href="#cite_ref-64">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFShires" class="citation web cs1">Shires, Dana. <a rel="nofollow" class="external text" href="http://ufdc.ufl.edu/UF00006306/00001/19j?search=chocolate+milk">"Dana Leroy Shires, Jr"</a>. University of Florida Digital Collection<span class="reference-accessdate">. Retrieved <span class="nowrap">March 21,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dana+Leroy+Shires%2C+Jr.&rft.pub=University+of+Florida+Digital+Collection&rft.aulast=Shires&rft.aufirst=Dana&rft_id=http%3A%2F%2Fufdc.ufl.edu%2FUF00006306%2F00001%2F19j%3Fsearch%3Dchocolate%2Bmilk&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-65"><span class="mw-cite-backlink"><b><a href="#cite_ref-65">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. p. 191. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=191&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-66"><span class="mw-cite-backlink"><b><a href="#cite_ref-66">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLloyd1990" class="citation news cs1">Lloyd, Barbara (December 24, 1990). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1990/12/24/news/gatorade-challenged.html">"Gatorade Challenged"</a>. <i>The New York Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">March 21,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Gatorade+Challenged&rft.date=1990-12-24&rft.aulast=Lloyd&rft.aufirst=Barbara&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1990%2F12%2F24%2Fnews%2Fgatorade-challenged.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-67"><span class="mw-cite-backlink"><b><a href="#cite_ref-67">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFShires" class="citation web cs1">Shires, Dana. <a rel="nofollow" class="external text" href="http://ufdc.ufl.edu/UF00006306/00001/20?search=tq2">"Dana Leroy Shires Jr"</a>. University of Florida Digital Collections<span class="reference-accessdate">. Retrieved <span class="nowrap">March 21,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dana+Leroy+Shires+Jr.&rft.pub=University+of+Florida+Digital+Collections&rft.aulast=Shires&rft.aufirst=Dana&rft_id=http%3A%2F%2Fufdc.ufl.edu%2FUF00006306%2F00001%2F20%3Fsearch%3Dtq2&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-68"><span class="mw-cite-backlink"><b><a href="#cite_ref-68">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. p. 194. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=194&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-GSSI-69"><span class="mw-cite-backlink">^ <a href="#cite_ref-GSSI_69-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-GSSI_69-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090708090316/http://www.gssiweb.com/Histroy_GSSI.aspx?ExpandMenu=6">"Gatorade Sports Science Institute"</a>. <i>Gssiweb.com</i>. Archived from <a rel="nofollow" class="external text" href="http://www.gssiweb.com/Histroy_GSSI.aspx?ExpandMenu=6">the original</a> on July 8, 2009<span class="reference-accessdate">. Retrieved <span class="nowrap">March 11,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gssiweb.com&rft.atitle=Gatorade+Sports+Science+Institute&rft_id=http%3A%2F%2Fwww.gssiweb.com%2FHistroy_GSSI.aspx%3FExpandMenu%3D6&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-70"><span class="mw-cite-backlink"><b><a href="#cite_ref-70">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSchroeder2022" class="citation web cs1">Schroeder, Eric (April 15, 2022). <a rel="nofollow" class="external text" href="https://www.foodbusinessnews.net/articles/21149-pepsico-to-close-illinois-r-and-d-facility">"PepsiCo to Close Illinois R&D Facility"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231216113833/https://www.foodbusinessnews.net/articles/21149-pepsico-to-close-illinois-r-and-d-facility">Archived</a> from the original on December 16, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 19,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=PepsiCo+to+Close+Illinois+R%26D+Facility&rft.date=2022-04-15&rft.aulast=Schroeder&rft.aufirst=Eric&rft_id=https%3A%2F%2Fwww.foodbusinessnews.net%2Farticles%2F21149-pepsico-to-close-illinois-r-and-d-facility&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-71"><span class="mw-cite-backlink"><b><a href="#cite_ref-71">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. p. 195. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=195&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-foxeli-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-foxeli_72-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fox5ny.com/">"FOX 5 New York"</a>. <i>FOX 5 New York</i>. February 28, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=FOX+5+New+York&rft.atitle=FOX+5+New+York&rft.date=2023-02-28&rft_id=https%3A%2F%2Fwww.fox5ny.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-sportsillustrated-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-sportsillustrated_73-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKonecky2006" class="citation magazine cs1">Konecky, Chad (July 19, 2006). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130117113015/http://sportsillustrated.cnn.com/2006/highschool/07/19/gatorade.study/">"Sports drinks like Gatorade hydrate better than water"</a>. <i>Sports Illustrated</i>. Archived from <a rel="nofollow" class="external text" href="http://sportsillustrated.cnn.com/2006/highschool/07/19/gatorade.study/">the original</a> on January 17, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">December 2,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Sports+Illustrated&rft.atitle=Sports+drinks+like+Gatorade+hydrate+better+than+water&rft.date=2006-07-19&rft.aulast=Konecky&rft.aufirst=Chad&rft_id=http%3A%2F%2Fsportsillustrated.cnn.com%2F2006%2Fhighschool%2F07%2F19%2Fgatorade.study%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-racecardr-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-racecardr_74-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCircelli2010" class="citation news cs1">Circelli, Deborah (July 2, 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20101111014751/http://www.news-journalonline.com/news/local/east-volusia/2010/07/02/race-drivers-struggle-to-stay-cool.html">"Race drivers struggle to stay cool"</a>. <i>The Daytona Beach News-Journal</i>. Archived from <a rel="nofollow" class="external text" href="http://www.news-journalonline.com/news/local/east-volusia/2010/07/02/race-drivers-struggle-to-stay-cool.html">the original</a> on November 11, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">January 19,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Daytona+Beach+News-Journal&rft.atitle=Race+drivers+struggle+to+stay+cool&rft.date=2010-07-02&rft.aulast=Circelli&rft.aufirst=Deborah&rft_id=http%3A%2F%2Fwww.news-journalonline.com%2Fnews%2Flocal%2Feast-volusia%2F2010%2F07%2F02%2Frace-drivers-struggle-to-stay-cool.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-75">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFThring2012" class="citation web cs1">Thring, Oliver (August 7, 2012). <a rel="nofollow" class="external text" href="https://www.theguardian.com/lifeandstyle/wordofmouth/2012/aug/07/sports-drinks-hydration-theory-water">"Do sports drinks and hydration theory hold any water?"</a>. <i>The Guardian</i><span class="reference-accessdate">. Retrieved <span class="nowrap">March 14,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Guardian&rft.atitle=Do+sports+drinks+and+hydration+theory+hold+any+water%3F&rft.date=2012-08-07&rft.aulast=Thring&rft.aufirst=Oliver&rft_id=https%3A%2F%2Fwww.theguardian.com%2Flifeandstyle%2Fwordofmouth%2F2012%2Faug%2F07%2Fsports-drinks-hydration-theory-water&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-76"><span class="mw-cite-backlink"><b><a href="#cite_ref-76">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFConvertino1996" class="citation journal cs1">Convertino, V. A. (1996). <a rel="nofollow" class="external text" href="https://doi.org/10.1097%2F00005768-199610000-00045">"American College of Sports Medicine position stand. Exercise and fluid replacement"</a>. <i>Medicine & Science in Sports & Exercise</i>. <b>28</b> (1): i–vii. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<span class="id-lock-free" title="Freely accessible"><a rel="nofollow" class="external text" href="https://doi.org/10.1097%2F00005768-199610000-00045">10.1097/00005768-199610000-00045</a></span>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/9303999">9303999</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Medicine+%26+Science+in+Sports+%26+Exercise&rft.atitle=American+College+of+Sports+Medicine+position+stand.+Exercise+and+fluid+replacement.&rft.volume=28&rft.issue=1&rft.pages=i-vii&rft.date=1996&rft_id=info%3Adoi%2F10.1097%2F00005768-199610000-00045&rft_id=info%3Apmid%2F9303999&rft.aulast=Convertino&rft.aufirst=V.+A.&rft_id=https%3A%2F%2Fdoi.org%2F10.1097%252F00005768-199610000-00045&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-77"><span class="mw-cite-backlink"><b><a href="#cite_ref-77">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAmerican_College_of_Sports_Medicine" class="citation web cs1">American College of Sports Medicine. <a rel="nofollow" class="external text" href="http://www.acsm.org/about-acsm/partners-sponsors/sponsors">"About ACSM Partners and Sponsors"</a>. American College of Sports Medicine<span class="reference-accessdate">. Retrieved <span class="nowrap">March 14,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=About+ACSM+Partners+and+Sponsors&rft.pub=American+College+of+Sports+Medicine&rft.au=American+College+of+Sports+Medicine&rft_id=http%3A%2F%2Fwww.acsm.org%2Fabout-acsm%2Fpartners-sponsors%2Fsponsors&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-78"><span class="mw-cite-backlink"><b><a href="#cite_ref-78">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2005" class="citation book cs1">Rovell, Darren (September 2, 2005). <i>First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon</i>. AMACOM. pp. 155–156. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0814410952" title="Special:BookSources/0814410952"><bdi>0814410952</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+Thirst%3A+How+Gatorade+Turned+the+Science+of+Sweat+Into+a+Cultural+Phenomenon&rft.pages=155-156&rft.pub=AMACOM&rft.date=2005-09-02&rft.isbn=0814410952&rft.aulast=Rovell&rft.aufirst=Darren&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-79"><span class="mw-cite-backlink"><b><a href="#cite_ref-79">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://i0.wp.com/www.sportsscientists.com/wp-content/uploads/2007/10/Gatorade_ad.jpg">"Photographic image of Gatorade advertisement"</a> <span class="cs1-format">(JPG)</span>. <i>Sportsscientists.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">March 11,</span> 2022</span>. <q>40 oz. per hour or your performance could suffer</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Sportsscientists.com&rft.atitle=Photographic+image+of+Gatorade+advertisement&rft_id=http%3A%2F%2Fi0.wp.com%2Fwww.sportsscientists.com%2Fwp-content%2Fuploads%2F2007%2F10%2FGatorade_ad.jpg&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-80"><span class="mw-cite-backlink"><b><a href="#cite_ref-80">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNoakes2012" class="citation book cs1">Noakes, Timothy (May 1, 2012). <i>Waterlogged: The Serious Problem of Overhydration in Endurance Sports</i>. Human Kinetics. p. 8. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1450424974" title="Special:BookSources/978-1450424974"><bdi>978-1450424974</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Waterlogged%3A+The+Serious+Problem+of+Overhydration+in+Endurance+Sports&rft.pages=8&rft.pub=Human+Kinetics&rft.date=2012-05-01&rft.isbn=978-1450424974&rft.aulast=Noakes&rft.aufirst=Timothy&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-chelseafc-81"><span class="mw-cite-backlink"><b><a href="#cite_ref-chelseafc_81-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFraser2009" class="citation news cs1">Fraser, Adam (September 1, 2009). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20101229142515/http://www.sportspromedia.com/notes_and_insights/gatorade_backing_leaders_in_performance/">"Gatorade to sponsor Leaders in Performance"</a>. <a href="/wiki/SportsPro" title="SportsPro">SportsPro</a>. Archived from <a rel="nofollow" class="external text" href="http://www.sportspromedia.com/notes_and_insights/gatorade_backing_leaders_in_performance/">the original</a> on December 29, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">January 21,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Gatorade+to+sponsor+Leaders+in+Performance&rft.date=2009-09-01&rft.aulast=Fraser&rft.aufirst=Adam&rft_id=http%3A%2F%2Fwww.sportspromedia.com%2Fnotes_and_insights%2Fgatorade_backing_leaders_in_performance%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-chelseafc2-82"><span class="mw-cite-backlink"><b><a href="#cite_ref-chelseafc2_82-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBowser2007" class="citation news cs1">Bowser, Jacquie (October 2, 2007). <a rel="nofollow" class="external text" href="http://www.brandrepublic.com/news/741707/gatorade-signs-sponsorship-deal-chelsea-fc/">"Gatorade signs sponsorship deal with Chelsea FC"</a>. <i>Brand Republic</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 21,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Brand+Republic&rft.atitle=Gatorade+signs+sponsorship+deal+with+Chelsea+FC&rft.date=2007-10-02&rft.aulast=Bowser&rft.aufirst=Jacquie&rft_id=http%3A%2F%2Fwww.brandrepublic.com%2Fnews%2F741707%2Fgatorade-signs-sponsorship-deal-chelsea-fc%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-83"><span class="mw-cite-backlink"><b><a href="#cite_ref-83">^</a></b></span> <span class="reference-text">A more detailed account of its creation appears in <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRovell2006" class="citation book cs1"><a href="/wiki/Darren_Rovell" title="Darren Rovell">Rovell, Darren</a> (2006). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://archive.org/details/firstinthirst00darr"><i>First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon</i></a></span>. New York: American Management Association. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780814472996" title="Special:BookSources/9780814472996"><bdi>9780814472996</bdi></a>. <a href="/wiki/OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/60393271">60393271</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=First+in+thirst%3A+how+Gatorade+turned+the+science+of+sweat+into+a+cultural+phenomenon&rft.place=New+York&rft.pub=American+Management+Association&rft.date=2006&rft_id=info%3Aoclcnum%2F60393271&rft.isbn=9780814472996&rft.aulast=Rovell&rft.aufirst=Darren&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Ffirstinthirst00darr&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-usatodaygmk-84"><span class="mw-cite-backlink"><b><a href="#cite_ref-usatodaygmk_84-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHoward2007" class="citation news cs1">Howard, Theresa (November 29, 2007). <a rel="nofollow" class="external text" href="https://www.usatoday.com/money/advertising/2007-11-28-gatorade_N.htm">"Gatorade ready to pump up marketing efforts"</a>. <i>USA Today</i><span class="reference-accessdate">. Retrieved <span class="nowrap">December 2,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=Gatorade+ready+to+pump+up+marketing+efforts&rft.date=2007-11-29&rft.aulast=Howard&rft.aufirst=Theresa&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fmoney%2Fadvertising%2F2007-11-28-gatorade_N.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-autoracesponsor-85"><span class="mw-cite-backlink"><b><a href="#cite_ref-autoracesponsor_85-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.sportspromedia.com/news/gatorade_to_supply_surging_sahara_force_india">"Gatorade Joins Sahara Force India Sponsors"</a>. <a href="/wiki/SportsPro" title="SportsPro">SportsPro</a>. April 9, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">July 1,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Gatorade+Joins+Sahara+Force+India+Sponsors&rft.date=2014-04-09&rft_id=http%3A%2F%2Fwww.sportspromedia.com%2Fnews%2Fgatorade_to_supply_surging_sahara_force_india&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-86"><span class="mw-cite-backlink"><b><a href="#cite_ref-86">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="https://www.prnewswire.com/news-releases/pepsico-and-uefa-champions-league-continue-global-partnership-through-2024-301182233.html">"PepsiCo and UEFA Champions League Continue Global Partnership Through 2024"</a>. <i><a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></i> (Press release)<span class="reference-accessdate">. Retrieved <span class="nowrap">December 1,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=PepsiCo+and+UEFA+Champions+League+Continue+Global+Partnership+Through+2024&rft_id=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fpepsico-and-uefa-champions-league-continue-global-partnership-through-2024-301182233.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-87"><span class="mw-cite-backlink"><b><a href="#cite_ref-87">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPeek2021" class="citation news cs1">Peek, Krysten (November 29, 2021). <a rel="nofollow" class="external text" href="https://www.yahoo.com/sports/uconn-paige-bueckers-signs-another-major-nil-deal-joins-gatorade-184611436.html">"UConn's Paige Bueckers signs another major NIL deal, joins Gatorade"</a>. <i>Yahoo.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">November 30,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Yahoo.com&rft.atitle=UConn%27s+Paige+Bueckers+signs+another+major+NIL+deal%2C+joins+Gatorade&rft.date=2021-11-29&rft.aulast=Peek&rft.aufirst=Krysten&rft_id=https%3A%2F%2Fwww.yahoo.com%2Fsports%2Fuconn-paige-bueckers-signs-another-major-nil-deal-joins-gatorade-184611436.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-88"><span class="mw-cite-backlink"><b><a href="#cite_ref-88">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPhilippou2023" class="citation news cs1">Philippou, Alexa (December 12, 2023). <a rel="nofollow" class="external text" href="https://www.espn.com/womens-college-basketball/story/_/id/39096683/iowa-star-player-caitlin-clark-signs-nil-deal-gatorade">"Iowa star player Caitlin Clark signs NIL deal with Gatorade"</a>. <i>ESPN.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">December 13,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=ESPN.com&rft.atitle=Iowa+star+player+Caitlin+Clark+signs+NIL+deal+with+Gatorade&rft.date=2023-12-12&rft.aulast=Philippou&rft.aufirst=Alexa&rft_id=https%3A%2F%2Fwww.espn.com%2Fwomens-college-basketball%2Fstory%2F_%2Fid%2F39096683%2Fiowa-star-player-caitlin-clark-signs-nil-deal-gatorade&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-89"><span class="mw-cite-backlink"><b><a href="#cite_ref-89">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://usatodayhss.com/2015/us-army-all-american-jacob-eason-is-making-his-case-for-gatorade-player-of-the-year">"U.S. Army All-American Jacob Eason is making his case for Gatorade Player of the Year"</a>. <i>USA Today High School Sports</i>. October 16, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">October 16,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=USA+Today+High+School+Sports&rft.atitle=U.S.+Army+All-American+Jacob+Eason+is+making+his+case+for+Gatorade+Player+of+the+Year&rft.date=2015-10-16&rft_id=http%3A%2F%2Fusatodayhss.com%2F2015%2Fus-army-all-american-jacob-eason-is-making-his-case-for-gatorade-player-of-the-year&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-gatoradeshower-90"><span class="mw-cite-backlink"><b><a href="#cite_ref-gatoradeshower_90-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFTrex2010" class="citation news cs1">Trex, Ethan (January 7, 2010). <a rel="nofollow" class="external text" href="http://www.cnn.com/2010/LIVING/wayoflife/01/07/mf.gatorade.shower.inventors/index.html#cnnSTCText">"Who invented the Gatorade shower?"</a>. CNN<span class="reference-accessdate">. Retrieved <span class="nowrap">January 24,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Who+invented+the+Gatorade+shower%3F&rft.date=2010-01-07&rft.aulast=Trex&rft.aufirst=Ethan&rft_id=http%3A%2F%2Fwww.cnn.com%2F2010%2FLIVING%2Fwayoflife%2F01%2F07%2Fmf.gatorade.shower.inventors%2Findex.html%23cnnSTCText&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-91"><span class="mw-cite-backlink"><b><a href="#cite_ref-91">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCrossette1994" class="citation news cs1">Crossette, Barbara (July 24, 1994). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1994/07/24/weekinreview/the-world-reason-left-in-the-dust-as-refugees-pick-routes.html">"The World; Reason Left in the Dust as Refugees Pick Routes"</a>. <i>The New York Times</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=The+World%3B+Reason+Left+in+the+Dust+as+Refugees+Pick+Routes&rft.date=1994-07-24&rft.aulast=Crossette&rft.aufirst=Barbara&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1994%2F07%2F24%2Fweekinreview%2Fthe-world-reason-left-in-the-dust-as-refugees-pick-routes.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-92"><span class="mw-cite-backlink"><b><a href="#cite_ref-92">^</a></b></span> <span class="reference-text"> Cahill, Kevin M. (ed.). <i>Basics of International Humanitarian Missions</i>. Fordham University Press, 2003; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780823222438" title="Special:BookSources/9780823222438">9780823222438</a>; p. 230.</span> </li> <li id="cite_note-93"><span class="mw-cite-backlink"><b><a href="#cite_ref-93">^</a></b></span> <span class="reference-text">Rieff, David. <i>A Bed for the Night: Humanitarianism in Crisis</i>, Simon & Schuster; September 30, 2003; <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0743252119" title="Special:BookSources/978-0743252119">978-0743252119</a>; p. 183.</span> </li> <li id="cite_note-94"><span class="mw-cite-backlink"><b><a href="#cite_ref-94">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGunasekera" class="citation web cs1">Gunasekera, Upendri. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20131029192158/http://wps.ablongman.com/ab_devito_esspubspeak_2/32/8193/2097658.cw/content/index.html">"The Perils of Philanthropy"</a>. Archived from <a rel="nofollow" class="external text" href="http://wps.ablongman.com/ab_devito_esspubspeak_2/32/8193/2097658.cw/content/index.html">the original</a> on October 29, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+Perils+of+Philanthropy&rft.aulast=Gunasekera&rft.aufirst=Upendri&rft_id=http%3A%2F%2Fwps.ablongman.com%2Fab_devito_esspubspeak_2%2F32%2F8193%2F2097658.cw%2Fcontent%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-95"><span class="mw-cite-backlink"><b><a href="#cite_ref-95">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBonner1994" class="citation news cs1">Bonner, Edward (December 18, 1994). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1994/12/18/weekinreview/the-world-post-mortem-for-charities-compassion-wasn-t-enough-in-rwanda.html">"The World: Post-Mortem for Charities; Compassion Wasn't Enough in Rwanda"</a>. <i>The New York Times</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=The+World%3A+Post-Mortem+for+Charities%3B+Compassion+Wasn%27t+Enough+in+Rwanda&rft.date=1994-12-18&rft.aulast=Bonner&rft.aufirst=Edward&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1994%2F12%2F18%2Fweekinreview%2Fthe-world-post-mortem-for-charities-compassion-wasn-t-enough-in-rwanda.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> <li id="cite_note-96"><span class="mw-cite-backlink"><b><a href="#cite_ref-96">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJohnson1994" class="citation news cs1">Johnson, Steven M. (December 24, 1994). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1994/12/24/opinion/l-americares-relief-reached-rwanda-first-202444.html">"AmeriCares Relief Reached Rwanda First"</a>. <i>The New York Times</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=AmeriCares+Relief+Reached+Rwanda+First&rft.date=1994-12-24&rft.aulast=Johnson&rft.aufirst=Steven+M.&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1994%2F12%2F24%2Fopinion%2Fl-americares-relief-reached-rwanda-first-202444.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AGatorade" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Gatorade&action=edit&section=11" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/45px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/59px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:Gatorade" class="extiw" title="commons:Category:Gatorade">Gatorade</a></span>.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="http://www.gatorade.com">Official website</a></span></span></li> <li><a rel="nofollow" class="external text" href="https://www.gssiweb.org/en">Gatorade Sports Science Institute</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="PepsiCo" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:PepsiCo" title="Template:PepsiCo"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:PepsiCo" title="Template talk:PepsiCo"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:PepsiCo" title="Special:EditPage/Template:PepsiCo"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="PepsiCo" style="font-size:114%;margin:0 4em"><a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands and<br />subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Pepsi" title="Pepsi">Pepsi</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bubly_Sparkling_Water" title="Bubly Sparkling Water">Bubly</a></li> <li><a href="/wiki/Pepsi" title="Pepsi">Pepsi</a> <ul><li><a href="/wiki/Diet_Pepsi" title="Diet Pepsi">Diet</a></li> <li><a href="/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Jazz</a></li> <li><a href="/wiki/Pepsi_Max" title="Pepsi Max">Max</a></li> <li><a href="/wiki/Pepsi_Next" title="Pepsi Next">Next</a></li> <li><a href="/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Real Sugar</a></li> <li><a href="/wiki/Pepsi_Twist" title="Pepsi Twist">Twist</a></li> <li><a href="/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Zero Sugar</a></li></ul></li> <li><a href="/wiki/Aquafina" title="Aquafina">Aquafina</a></li> <li><a href="/wiki/Brisk_(drink)" title="Brisk (drink)">Brisk</a><sup>1</sup></li> <li><a href="/wiki/Concordia_(drink)" title="Concordia (drink)">Concordia</a></li> <li><a href="/wiki/Duke_and_Sons" title="Duke and Sons">Duke's</a> <ul><li><a href="/wiki/Duke%27s_Lemonade" class="mw-redirect" title="Duke's Lemonade">Lemonade</a></li> <li><a href="/wiki/Duke%27s_Mangola" class="mw-redirect" title="Duke's Mangola">Mangola</a></li></ul></li> <li><a href="/wiki/Kas_(drink)" title="Kas (drink)">Kas</a></li> <li><a href="/wiki/Lipton" title="Lipton">Lipton</a><sup>1</sup></li> <li><a href="/wiki/Manzanita_Sol" title="Manzanita Sol">Manzanita Sol</a></li> <li><a href="/wiki/Mirinda" title="Mirinda">Mirinda</a></li> <li><a href="/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> <ul><li><a href="/wiki/Diet_Mountain_Dew" title="Diet Mountain Dew">Diet</a></li> <li><a href="/wiki/Mountain_Dew_Amp" title="Mountain Dew Amp">Amp</a></li> <li><a href="/wiki/Baja_Blast" title="Baja Blast">Baja Blast</a></li> <li><a href="/wiki/Mountain_Dew_Code_Red" title="Mountain Dew Code Red">Code Red</a></li> <li><a href="/wiki/Mountain_Dew_LiveWire" title="Mountain Dew LiveWire">LiveWire</a></li> <li><a href="/wiki/Mountain_Dew_Major_Melon" title="Mountain Dew Major Melon">Major Melon</a></li> <li><a href="/wiki/Mountain_Dew_Voltage" title="Mountain Dew Voltage">Voltage</a></li> <li><a href="/wiki/Mountain_Dew_Voo-Dew" title="Mountain Dew Voo-Dew">Voo-Dew</a></li></ul></li> <li><a href="/wiki/Mug_Root_Beer" title="Mug Root Beer">Mug Root Beer</a></li> <li><a href="/wiki/No_Fear" title="No Fear">No Fear</a><sup>1</sup></li> <li><a href="/wiki/Ocean_Spray_(cooperative)" title="Ocean Spray (cooperative)">Ocean Spray</a><sup>5</sup></li> <li><a href="/wiki/Paso_de_los_Toros_(drink)" title="Paso de los Toros (drink)">Paso de los Toros</a></li> <li><a href="/wiki/Punica_(drink)" title="Punica (drink)">Punica</a></li> <li><a href="/wiki/Rockstar_(drink)" title="Rockstar (drink)">Rockstar</a></li> <li><a href="/wiki/7_Up" title="7 Up">7 Up</a><sup>2</sup></li> <li><a href="/wiki/Shani_(drink)" title="Shani (drink)">Shani</a></li> <li><a href="/wiki/Sierra_Mist" title="Sierra Mist">Sierra Mist</a></li> <li><a href="/wiki/Slice_(drink)" title="Slice (drink)">Slice</a></li> <li><a href="/wiki/SoBe" title="SoBe">SoBe</a></li> <li><a href="/wiki/Starbucks" title="Starbucks">Starbucks</a><sup>1</sup> <ul><li><a href="/wiki/Ethos_Water" title="Ethos Water">Ethos Water</a></li> <li><a href="/wiki/Frappuccino" title="Frappuccino">Frappuccino</a></li></ul></li> <li><a href="/wiki/Starry_(drink)" title="Starry (drink)">Starry</a></li> <li><a href="/wiki/Sting_Energy" title="Sting Energy">Sting Energy</a></li> <li><a href="/wiki/Teem" title="Teem">Teem</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Frito-Lay" title="Frito-Lay">Frito-Lay</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bluebird_Foods" title="Bluebird Foods">Bluebird</a></li> <li><a href="/wiki/Cheetos" title="Cheetos">Cheetos</a></li> <li><a href="/wiki/Cracker_Jack" title="Cracker Jack">Cracker Jack</a></li> <li><a href="/wiki/Doritos" title="Doritos">Doritos</a></li> <li><a href="/wiki/Elma_Chips" title="Elma Chips">Elma Chips</a> <ul><li><a href="/wiki/Baconzitos" class="mw-redirect" title="Baconzitos">Baconzitos</a></li> <li><a href="/wiki/Fandangos_(snack)" title="Fandangos (snack)">Fandangos</a></li> <li><a href="/wiki/Stiksy" title="Stiksy">Stiksy</a></li></ul></li> <li><a href="/wiki/Fritos" title="Fritos">Fritos</a></li> <li><a href="/wiki/Funyuns" title="Funyuns">Funyuns</a></li> <li><a href="/wiki/Gamesa" title="Gamesa">Gamesa</a></li> <li><a href="/wiki/Hostess_Potato_Chips" title="Hostess Potato Chips">Hostess</a></li> <li><a href="/wiki/Kurkure" title="Kurkure">Kurkure</a></li> <li><a href="/wiki/Lay%27s" title="Lay's">Lay's</a> <ul><li><a href="/wiki/Lay%27s_Stax" title="Lay's Stax">Lay's Stax</a></li></ul></li> <li><a href="/wiki/Miss_Vickie%27s" title="Miss Vickie's">Miss Vickie's</a></li> <li><a href="/wiki/Munchos" title="Munchos">Munchos</a></li> <li><a href="/wiki/Oberto_Snacks_Inc." title="Oberto Snacks Inc.">Oberto</a><sup>3</sup></li> <li><a href="/wiki/PopCorners" title="PopCorners">PopCorners</a></li> <li><a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></li> <li><a href="/wiki/Rold_Gold" title="Rold Gold">Rold Gold</a></li> <li><a href="/wiki/Ruffles_(potato_chips)" title="Ruffles (potato chips)">Ruffles</a></li> <li><a href="/wiki/Sabra_(company)" title="Sabra (company)">Sabra</a><sup>4</sup></li> <li><a href="/wiki/Sabritas" title="Sabritas">Sabritas</a></li> <li><a href="/wiki/Smartfood" title="Smartfood">Smartfood</a></li> <li><a href="/wiki/The_Smith%27s_Snackfood_Company" title="The Smith's Snackfood Company">Smith's</a> <ul><li><a href="/wiki/Burger_Rings" title="Burger Rings">Burger Rings</a></li> <li><a href="/wiki/Nobby%27s" title="Nobby's">Nobby's</a></li> <li><a href="/wiki/Toobs" title="Toobs">Toobs</a></li> <li><a href="/wiki/Twisties" title="Twisties">Twisties</a></li></ul></li> <li><a href="/wiki/Stacy%27s_Pita_Chips" title="Stacy's Pita Chips">Stacy's</a></li> <li><a href="/wiki/Sun_Chips" title="Sun Chips">Sun Chips</a></li> <li><a href="/wiki/Tostitos" title="Tostitos">Tostitos</a></li> <li><a href="/wiki/Uncle_Chipps" title="Uncle Chipps">Uncle Chipps</a></li> <li><a href="/wiki/Walkers_(snack_foods)" title="Walkers (snack foods)">Walkers</a> <ul><li><a href="/wiki/Monster_Munch" title="Monster Munch">Monster Munch</a></li> <li><a href="/wiki/Quavers" title="Quavers">Quavers</a></li> <li><a href="/wiki/Squares_(crisps)" title="Squares (crisps)">Squares</a></li> <li><a href="/wiki/Wotsits" title="Wotsits">Wotsits</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a class="mw-selflink selflink">Gatorade</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CytoSport" title="CytoSport">CytoSport</a></li> <li><a href="/wiki/Propel_Water" title="Propel Water">Propel Water</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cap%27n_Crunch" title="Cap'n Crunch">Cap'n Crunch</a></li> <li><a href="/wiki/King_Vitaman" title="King Vitaman">King Vitaman</a></li> <li><a href="/wiki/Life_(cereal)" title="Life (cereal)">Life</a></li> <li><a href="/wiki/Pearl_Milling_Company" title="Pearl Milling Company">Pearl Milling</a></li> <li><a href="/wiki/Quisp" title="Quisp">Quisp</a></li> <li><a href="/wiki/Rice-A-Roni" title="Rice-A-Roni">Rice-A-Roni</a></li> <li><a href="/wiki/Scott%27s_Porage_Oats" title="Scott's Porage Oats">Scott's Porage Oats</a></li> <li><a href="/wiki/Toddy_(PepsiCo)" title="Toddy (PepsiCo)">Toddy</a></li> <li><a href="/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Copella" title="Copella">Copella</a></li> <li><a href="/wiki/Dole_plc" title="Dole plc">Dole</a><sup>5</sup></li> <li><a href="/wiki/Naked_Juice" title="Naked Juice">Naked</a></li> <li><a href="/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></li> <li><a href="/wiki/Tropolis" class="mw-redirect" title="Tropolis">Tropolis</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:PepsiCo_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/130px-PepsiCo_logo.svg.png" decoding="async" width="130" height="36" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/195px-PepsiCo_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/260px-PepsiCo_logo.svg.png 2x" data-file-width="2500" data-file-height="694" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other holdings</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Duke_and_Sons" title="Duke and Sons">Duke and Sons</a></li> <li><a href="/wiki/Duyvis" title="Duyvis">Duyvis</a></li> <li><a href="/wiki/Lebedyansky_(company)" title="Lebedyansky (company)">Lebedyansky</a></li> <li><a href="/wiki/Marbo_Product" title="Marbo Product">Marbo Product</a></li> <li><a href="/wiki/Matutano" title="Matutano">Matutano</a></li> <li><a href="/wiki/Pioneer_Foods" title="Pioneer Foods">Pioneer Foods</a></li> <li><a href="/wiki/Sandora" title="Sandora">Sandora</a></li> <li><a href="/wiki/Simba_(South_African_company)" title="Simba (South African company)">Simba</a></li> <li><a href="/wiki/SodaStream" title="SodaStream">SodaStream</a></li> <li><a href="/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former holdings and products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li> <li><a href="/wiki/Chevys_Fresh_Mex" title="Chevys Fresh Mex">Chevys Fresh Mex</a></li> <li><a href="/wiki/D%27Angelo_Grilled_Sandwiches" title="D'Angelo Grilled Sandwiches">D'Angelo Grilled Sandwiches</a></li> <li><a href="/wiki/East_Side_Mario%27s" title="East Side Mario's">East Side Mario's</a></li> <li><a href="/w/index.php?title=Honey_Oh%27s!&action=edit&redlink=1" class="new" title="Honey Oh's! (page does not exist)">Honey Oh's!</a></li> <li><a href="/wiki/Hot_%27n_Now" title="Hot 'n Now">Hot 'n Now</a></li> <li><a href="/wiki/Loft,_Inc." title="Loft, Inc.">Loft, Inc.</a></li> <li><a href="/wiki/North_American_Van_Lines" title="North American Van Lines">North American Van Lines</a></li> <li><a href="/wiki/Wilson_Sporting_Goods" title="Wilson Sporting Goods">Wilson Sporting Goods</a></li> <li><a href="/wiki/Yum!_Brands" title="Yum! Brands">Yum! Brands</a> <ul><li><a href="/wiki/KFC" title="KFC">KFC‎</a></li> <li><a href="/wiki/Pizza_Hut" title="Pizza Hut">Pizza Hut</a></li> <li><a href="/wiki/Taco_Bell" title="Taco Bell">Taco Bell</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Caleb_Bradham" title="Caleb Bradham">Caleb Bradham</a> (founder)</li> <li><a href="/wiki/Indra_Nooyi" title="Indra Nooyi">Indra Nooyi</a> (chairman)</li> <li><a href="/wiki/Ramon_Laguarta" title="Ramon Laguarta">Ramon Laguarta</a> (CEO)</li> <li><a href="/wiki/Robert_E._Allen_(telecommunications_executive)" title="Robert E. Allen (telecommunications executive)">Robert E. Allen</a></li> <li><a href="/wiki/Dina_Dublon" title="Dina Dublon">Dina Dublon</a></li> <li><a href="/wiki/Alberto_Ibarg%C3%BCen" title="Alberto Ibargüen">Alberto Ibargüen</a></li> <li><a href="/wiki/Donald_M._Kendall" title="Donald M. Kendall">Donald M. Kendall</a></li> <li><a href="/wiki/Steven_Reinemund" title="Steven Reinemund">Steven Reinemund</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/500_Park_Avenue" title="500 Park Avenue">500 Park Avenue (Pepsi-Cola Building)</a></li> <li><a href="/wiki/2021_Frito-Lay_strike" title="2021 Frito-Lay strike">2021 Frito-Lay strike</a></li> <li><a href="/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a></li> <li><a href="/wiki/Cola_wars" title="Cola wars">Cola wars</a></li> <li><a href="/wiki/List_of_assets_owned_by_PepsiCo" title="List of assets owned by PepsiCo">List of assets owned by PepsiCo</a></li> <li><a href="/wiki/Pepsi_Globe" title="Pepsi Globe">Pepsi Globe</a></li> <li><a href="/wiki/Pepsi_Number_Fever" title="Pepsi Number Fever">Pepsi Number Fever</a></li> <li><a href="/wiki/Pepsi_P1" title="Pepsi P1">Pepsi P1</a></li> <li><a href="/wiki/Pepsi_Spire" title="Pepsi Spire">Pepsi Spire</a></li> <li><a href="/wiki/Pepsi_Stuff" title="Pepsi Stuff">Pepsi Stuff</a> <ul><li><a href="/wiki/Leonard_v._Pepsico,_Inc." title="Leonard v. Pepsico, Inc.">Leonard v. Pepsico, Inc.</a> <ul><li><i><a href="/wiki/Pepsi,_Where%27s_My_Jet%3F" title="Pepsi, Where's My Jet?">Pepsi, Where's My Jet?</a></i></li></ul></li></ul></li> <li><a href="/wiki/Pepsi-Cola_sign" title="Pepsi-Cola sign">Pepsi-Cola sign</a></li> <li><i><a href="/wiki/Pepsiman_(video_game)" title="Pepsiman (video game)">Pepsiman</a></i></li> <li><a href="/wiki/Pilk" title="Pilk">Pilk</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><sup>1</sup>Produced under a partnership with <a href="/wiki/Ekaterra" class="mw-redirect" title="Ekaterra">Ekaterra</a></li> <li><sup>2</sup>Outside the U.S.</li> <li><sup>3</sup>Distributed</li> <li><sup>4</sup>49% owned</li> <li><sup>5</sup>Fruit juices under license</li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:PepsiCo" title="Category:PepsiCo">Category</a></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <a href="https://commons.wikimedia.org/wiki/Category:PepsiCo" class="extiw" title="commons:Category:PepsiCo">Commons</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Sports_drinks" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Sports_drinks" title="Template:Sports drinks"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Sports_drinks" title="Template talk:Sports drinks"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Sports_drinks" title="Special:EditPage/Template:Sports drinks"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Sports_drinks" style="font-size:114%;margin:0 4em"><a href="/wiki/Sports_drink" title="Sports drink">Sports drinks</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/10-K_Thirst_Quencher" title="10-K Thirst Quencher">10-K</a></li> <li><a href="/wiki/100plus" title="100plus">100plus</a></li> <li><a href="/wiki/Accelerade" title="Accelerade">Accelerade</a></li> <li><a href="/wiki/All_Sport" title="All Sport">All Sport</a></li> <li><a href="/wiki/Aquarius_(beverage)" class="mw-redirect" title="Aquarius (beverage)">Aquarius</a></li> <li><a href="/wiki/Barcode_(drink)" title="Barcode (drink)">Barcode</a></li> <li><a href="/wiki/Bodyarmor_SuperDrink" title="Bodyarmor SuperDrink">Bodyarmor SuperDrink</a></li> <li><a href="/wiki/Boost_Drinks" title="Boost Drinks">Boost</a></li> <li><a href="/wiki/Celsius_Holdings" title="Celsius Holdings">Celsius</a></li> <li><a href="/wiki/Chocolate_milk" title="Chocolate milk">Chocolate milk</a></li> <li><a class="mw-selflink selflink">Gatorade</a></li> <li><a href="/wiki/Isostar" title="Isostar">Isostar</a></li> <li><a href="/wiki/Lucozade" title="Lucozade">Lucozade</a></li> <li><a href="/wiki/Mizone" title="Mizone">Mizone</a></li> <li><a href="/wiki/Pocari_Sweat" title="Pocari Sweat">Pocari Sweat</a></li> <li><a href="/wiki/Powerade" title="Powerade">Powerade</a></li> <li><a href="/wiki/Prime_(drink)" title="Prime (drink)">Prime</a></li> <li><a href="/wiki/Propel_Fitness_Water" class="mw-redirect" title="Propel Fitness Water">Propel</a></li> <li><a href="/wiki/Sporade" title="Sporade">Sporade</a></li> <li><a href="/wiki/Staminade" title="Staminade">Staminade</a></li> <li><a href="/wiki/Super_Supau" title="Super Supau">Super Supau</a></li> <li><a href="/wiki/Energy_Brands" title="Energy Brands">Vitamin Water</a></li> <li><a href="/wiki/Wow_Hydrate" title="Wow Hydrate">Wow Hydrate</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"><style data-mw-deduplicate="TemplateStyles:r1239334494">@media screen{html.skin-theme-clientpref-night .mw-parser-output div:not(.notheme)>.tmp-color,html.skin-theme-clientpref-night .mw-parser-output p>.tmp-color,html.skin-theme-clientpref-night .mw-parser-output table:not(.notheme) .tmp-color{color:inherit!important}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output div:not(.notheme)>.tmp-color,html.skin-theme-clientpref-os .mw-parser-output p>.tmp-color,html.skin-theme-clientpref-os .mw-parser-output table:not(.notheme) .tmp-color{color:inherit!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="University_of_Florida" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:University_of_Florida" title="Template:University of Florida"><abbr title="View this template" style="color: white">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:University_of_Florida" title="Template talk:University of Florida"><abbr title="Discuss this template" style="color: white">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:University_of_Florida" title="Special:EditPage/Template:University of Florida"><abbr title="Edit this template" style="color: white">e</abbr></a></li></ul></div><div id="University_of_Florida" style="font-size:114%;margin:0 4em"><a href="/wiki/University_of_Florida" title="University of Florida"><span class="tmpl-colored-link" style="color: white; text-decoration: inherit;">University of Florida</span></a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;"><div><b>Located in</b>: <a href="/wiki/Gainesville,_Florida" title="Gainesville, Florida"><span class="tmpl-colored-link" style="color: white; text-decoration: inherit;">Gainesville, Florida</span></a></div></td></tr><tr><th scope="row" class="navbox-group" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;;width:1%">Colleges and schools</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Fisher_School_of_Accounting" title="Fisher School of Accounting">Accounting</a></li> <li><a href="/wiki/University_of_Florida_College_of_the_Arts" title="University of Florida College of the Arts">Arts</a></li> <li><a href="/wiki/Hough_Graduate_School_of_Business" title="Hough Graduate School of Business">Graduate School of Business</a></li> <li><a href="/wiki/University_of_Florida_College_of_Agricultural_and_Life_Sciences" title="University of Florida College of Agricultural and Life Sciences">Agricultural and Life Sciences</a></li> <li><a href="/wiki/Rinker_School_of_Building_Construction" title="Rinker School of Building Construction">Building Construction</a></li> <li><a href="/wiki/Warrington_College_of_Business" title="Warrington College of Business">Business</a></li> <li><a href="/wiki/University_of_Florida_College_of_Dentistry" title="University of Florida College of Dentistry">Dentistry</a></li> <li><a href="/wiki/University_of_Florida_College_of_Design,_Construction_and_Planning" class="mw-redirect" title="University of Florida College of Design, Construction and Planning">Design, Construction and Planning</a></li> <li><a href="/wiki/University_of_Florida_College_of_Education" title="University of Florida College of Education">Education</a></li> <li><a href="/wiki/University_of_Florida_College_of_Engineering" title="University of Florida College of Engineering">Engineering</a></li> <li><a href="/wiki/University_of_Florida_College_of_Health_and_Human_Performance" title="University of Florida College of Health and Human Performance">Health and Human Performance</a></li> <li><a href="/wiki/University_of_Florida_College_of_Journalism_and_Communications" title="University of Florida College of Journalism and Communications">Journalism and Communications</a></li> <li><a href="/wiki/University_of_Florida_Levin_College_of_Law" title="University of Florida Levin College of Law">Law</a></li> <li><a href="/wiki/University_of_Florida_College_of_Liberal_Arts_and_Sciences" title="University of Florida College of Liberal Arts and Sciences">Liberal Arts and Sciences</a></li> <li><a href="/wiki/University_of_Florida_College_of_Medicine" title="University of Florida College of Medicine">Medicine</a></li> <li><a href="/wiki/University_of_Florida_College_of_Medicine-Jacksonville" title="University of Florida College of Medicine-Jacksonville">Medicine-Jacksonville</a></li> <li><a href="/wiki/University_of_Florida_College_of_Nursing" title="University of Florida College of Nursing">Nursing</a></li> <li><a href="/wiki/University_of_Florida_College_of_Pharmacy" title="University of Florida College of Pharmacy">Pharmacy</a></li> <li><a href="/wiki/University_of_Florida_College_of_Public_Health_and_Health_Professions" title="University of Florida College of Public Health and Health Professions">Public Health and Health Professions</a></li> <li><a href="/wiki/University_of_Florida_College_of_Veterinary_Medicine" title="University of Florida College of Veterinary Medicine">Veterinary Medicine</a></li></ul> <dl><dt><span class="tmp-color" style="color:#FA4616">Other units</span></dt> <dd><a href="/wiki/University_of_Florida_Center_for_African_Studies" title="University of Florida Center for African Studies">Center for African Studies</a></dd> <dd><a href="/wiki/University_of_Florida_Center_for_Latin_American_Studies" title="University of Florida Center for Latin American Studies">Center for Latin American Studies</a></dd> <dd><a href="/wiki/Bob_Graham_Center_for_Public_Service" title="Bob Graham Center for Public Service">Center for Public Service</a></dd> <dd><a href="/wiki/University_of_Florida_Division_of_Continuing_Education" title="University of Florida Division of Continuing Education">Continuing Education</a></dd> <dd><a href="/wiki/Entrepreneurship_and_Innovation_Center" title="Entrepreneurship and Innovation Center">Entrepreneurship and Innovation Center</a></dd> <dd><a href="/wiki/University_of_Florida_forensic_science_distance_education_program" title="University of Florida forensic science distance education program">Forensic Science Program</a></dd> <dd><a href="/wiki/University_of_Florida_Health_Science_Center" title="University of Florida Health Science Center">Health Science Center</a></dd> <dd><a href="/wiki/University_of_Florida_pharmaceutical_chemistry_distance_education_program" title="University of Florida pharmaceutical chemistry distance education program">Pharmaceutical Chemistry Program</a></dd> <dd><a href="/wiki/University_of_Florida_clinical_toxicology_distance_education_program" title="University of Florida clinical toxicology distance education program">Toxicology Program</a></dd> <dd><a href="/wiki/University_of_Florida_Obsessive%E2%80%93Compulsive_Disorder_Program" title="University of Florida Obsessive–Compulsive Disorder Program">UF OCD Program</a></dd></dl> </div></td></tr><tr><th scope="row" class="navbox-group" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;;width:1%">Research and <br />development</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Askew_Institute_on_Politics_and_Society" title="Askew Institute on Politics and Society">Askew Institute</a></li> <li><a href="/wiki/Bridge_Software_Institute" title="Bridge Software Institute">Bridge Software Institute</a></li> <li><a href="/wiki/University_of_Florida_Cancer_Hospital" class="mw-redirect" title="University of Florida Cancer Hospital">Cancer Hospital</a></li> <li><a href="/wiki/University_of_Florida_Cancer_and_Genetics_Research_Complex" title="University of Florida Cancer and Genetics Research Complex">Cancer and Genetics Research Complex</a></li> <li><a href="/wiki/George_A._Smathers_Libraries" title="George A. Smathers Libraries">George A. Smathers Libraries</a></li> <li><a href="/wiki/NewspaperCat" title="NewspaperCat">Catalog of Digital Historical Newspapers</a></li> <li><a href="/wiki/Cedar_Key_Light" title="Cedar Key Light">Cedar Key Light</a></li> <li><a href="/wiki/University_of_Florida_Digital_Collections" title="University of Florida Digital Collections">Digital Collection</a></li> <li><a href="/wiki/Emerging_Pathogens_Institute" title="Emerging Pathogens Institute">Emerging Pathogens Institute</a></li> <li><a href="/wiki/Floral_Genome_Project" title="Floral Genome Project">Floral Genome Project</a></li> <li><a href="/wiki/Florida_Digital_Newspaper_Library" title="Florida Digital Newspaper Library">Florida Digital Newspaper Library</a></li> <li><a href="/wiki/Florida_Institute_for_Sustainable_Energy" title="Florida Institute for Sustainable Energy">Florida Institute for Sustainable Energy</a></li> <li><a href="/wiki/Florida_Journal_of_International_Law" class="mw-redirect" title="Florida Journal of International Law">Florida Journal of International Law</a></li> <li><a href="/wiki/Florida_Lakewatch" title="Florida Lakewatch">Florida Lakewatch</a></li> <li><a href="/wiki/Government_Documents_Department_(University_of_Florida)" title="Government Documents Department (University of Florida)">Government Documents Department</a></li> <li><a href="/wiki/Gran_Telescopio_Canarias" title="Gran Telescopio Canarias">Gran Telescopio Canarias</a></li> <li><a href="/wiki/Infectious_Disease_Pharmacokinetics_Laboratory" title="Infectious Disease Pharmacokinetics Laboratory">Infectious Disease Pharmacokinetics Laboratory</a></li> <li><a href="/wiki/Institute_of_Food_and_Agricultural_Sciences" title="Institute of Food and Agricultural Sciences">Institute of Food and Agricultural Sciences</a></li> <li><a href="/wiki/International_Farming_Systems_Collection" title="International Farming Systems Collection">International Farming Systems Collection</a></li> <li><a href="/wiki/University_of_Florida_Journal_of_Law_%26_Public_Policy" title="University of Florida Journal of Law & Public Policy">Journal of Law & Public Policy</a></li> <li><a href="/wiki/Journal_of_Technology_Law_%26_Policy" title="Journal of Technology Law & Policy">Journal of Technology Law & Policy</a></li> <li><a href="/wiki/H._Lee_Moffitt_Cancer_Center_%26_Research_Institute" title="H. Lee Moffitt Cancer Center & Research Institute">Moffitt Cancer Center & Research Institute</a></li> <li><a href="/wiki/Lake_Nona_Medical_City" title="Lake Nona Medical City">Lake Nona Medical City</a></li> <li><a href="/wiki/Lawton_Chiles_Legal_Information_Center" title="Lawton Chiles Legal Information Center">Lawton Chiles Legal Information Center</a></li> <li><a href="/wiki/Isser_and_Rae_Price_Library_of_Judaica" title="Isser and Rae Price Library of Judaica">Library of Judaica</a></li> <li><a href="/wiki/University_of_Florida_Library_West" title="University of Florida Library West">Library West</a></li> <li><a href="/wiki/National_High_Magnetic_Field_Laboratory" title="National High Magnetic Field Laboratory">Mag Lab</a></li> <li><a href="/wiki/University_of_Florida_Marston_Science_Library" title="University of Florida Marston Science Library">Marston Science Library</a></li> <li><a href="/wiki/McKnight_Brain_Institute" title="McKnight Brain Institute">McKnight Brain Institute</a></li> <li><a href="/wiki/Samuel_Proctor_Oral_History_Program" title="Samuel Proctor Oral History Program">Oral History Program</a></li> <li><a href="/wiki/University_of_Florida_Panama_and_the_Canal_Collection" title="University of Florida Panama and the Canal Collection">Panama and the Canal Collection</a></li> <li><a href="/wiki/P._K._Yonge_Developmental_Research_School" title="P. K. Yonge Developmental Research School">P. K. Yonge Research School</a></li> <li><a href="/wiki/Rosemary_Hill_Observatory" title="Rosemary Hill Observatory">Rosemary Hill Observatory</a></li> <li><a href="/wiki/Sanford-Burnham_Medical_Research_Institute" class="mw-redirect" title="Sanford-Burnham Medical Research Institute">Sanford-Burnham Institute</a></li> <li><a href="/wiki/Scripps_Research" title="Scripps Research">Scripps Research</a></li> <li><a href="/wiki/Sid_Martin_Biotechnology_Incubator" title="Sid Martin Biotechnology Incubator">Sid Martin Biotechnology Incubator</a></li> <li><a href="/wiki/Library_East_(Gainesville,_Florida)" class="mw-redirect" title="Library East (Gainesville, Florida)">Smathers Library</a></li> <li><a href="/wiki/Dorzolamide" title="Dorzolamide">Trusopt</a></li> <li><a href="/wiki/University_of_Florida_Historic_St._Augustine,_Inc." title="University of Florida Historic St. Augustine, Inc.">UFHSA</a></li> <li><a href="/wiki/University_of_Florida_Health" title="University of Florida Health">University of Florida Health</a> <ul><li><a href="/wiki/UF_Health_Shands_Hospital" title="UF Health Shands Hospital">Shands Hospital</a> <ul><li><a href="/wiki/UF_Health_Shands_Cancer_Hospital" title="UF Health Shands Cancer Hospital">Shands Cancer Hospital</a></li></ul></li> <li><a href="/wiki/UF_Health_Jacksonville" title="UF Health Jacksonville">UF Health Jacksonville</a></li> <li><a href="/wiki/UF_Health_St._Johns" title="UF Health St. Johns">UF Health St. Johns</a></li> <li><a href="/wiki/University_of_Florida_Health_Science_Center" title="University of Florida Health Science Center">Health Science Center</a></li></ul></li> <li><a href="/wiki/UF_Training_Reactor" title="UF Training Reactor">UF Training Reactor</a></li> <li><a href="/wiki/Whitney_Laboratory_for_Marine_Bioscience" title="Whitney Laboratory for Marine Bioscience">Whitney Marine Lab</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;;width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_University_of_Florida_alumni" title="List of University of Florida alumni">Alumni</a></li> <li><a href="/wiki/University_of_Florida_Board_of_Trustees" title="University of Florida Board of Trustees">Board of Trustees</a></li> <li><a href="/wiki/List_of_University_of_Florida_presidents" class="mw-redirect" title="List of University of Florida presidents">University Presidents</a></li> <li><a href="/wiki/List_of_University_of_Florida_faculty_and_administrators" title="List of University of Florida faculty and administrators">Faculty and administrators</a></li> <li><a href="/wiki/List_of_University_of_Florida_honorary_degree_recipients" title="List of University of Florida honorary degree recipients">Honorary degree recipients</a></li> <li><a href="/wiki/University_of_Florida_Alumni_Association" class="mw-redirect" title="University of Florida Alumni Association">Alumni Association</a></li> <li><a href="/wiki/University_of_Florida_Investment_Corporation" title="University of Florida Investment Corporation">Investment Corporation</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;;width:1%"><a href="/wiki/Florida_Gators" title="Florida Gators"><span class="tmpl-colored-link" style="color: white; text-decoration: inherit;">Athletics</span></a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;">Teams</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Florida_Gators_baseball" title="Florida Gators baseball">Baseball</a></li> <li><a href="/wiki/Florida_Gators_men%27s_basketball" title="Florida Gators men's basketball">Men's basketball</a></li> <li><a href="/wiki/Florida_Gators_women%27s_basketball" title="Florida Gators women's basketball">Women's basketball</a></li> <li><a href="/wiki/Florida_Gators_cross_country" title="Florida Gators cross country">Cross country</a></li> <li><a href="/wiki/Florida_Gators_football" title="Florida Gators football">Football</a></li> <li><a href="/wiki/Florida_Gators_men%27s_golf" title="Florida Gators men's golf">Men's golf</a></li> <li><a href="/wiki/Florida_Gators_women%27s_golf" title="Florida Gators women's golf">Women's golf</a></li> <li><a href="/wiki/Florida_Gators_women%27s_gymnastics" title="Florida Gators women's gymnastics">Women's gymnastics</a></li> <li><a href="/wiki/Florida_Gators_women%27s_lacrosse" title="Florida Gators women's lacrosse">Women's lacrosse</a></li> <li><a href="/wiki/Florida_Gators_women%27s_soccer" title="Florida Gators women's soccer">Women's soccer</a></li> <li><a href="/wiki/Florida_Gators_softball" title="Florida Gators softball">Softball</a></li> <li><a href="/wiki/Florida_Gators_swimming_and_diving" title="Florida Gators swimming and diving">Swimming and diving</a></li> <li><a href="/wiki/Florida_Gators_men%27s_tennis" title="Florida Gators men's tennis">Men's tennis</a></li> <li><a href="/wiki/Florida_Gators_women%27s_tennis" title="Florida Gators women's tennis">Women's tennis</a></li> <li><a href="/wiki/Florida_Gators_track_and_field" title="Florida Gators track and field">Track and field</a></li> <li><a href="/wiki/Florida_Gators_women%27s_volleyball" title="Florida Gators women's volleyball">Women's volleyball</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;">Arenas and stadiums</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Condron_Ballpark" title="Condron Ballpark">Condron Ballpark</a> (Baseball)</li> <li><a href="/wiki/Ben_Hill_Griffin_Stadium" title="Ben Hill Griffin Stadium">Ben Hill Griffin Stadium</a> (Football)</li> <li><a href="/wiki/Florida_Gators_women%27s_lacrosse#Donald_R._Dizney_Stadium" title="Florida Gators women's lacrosse">Donald R. Dizney Stadium</a> (Lacrosse)</li> <li><a href="/wiki/James_G._Pressly_Stadium" title="James G. Pressly Stadium">James G. Pressly Stadium</a> (Soccer, Track and field)</li> <li><a href="/wiki/Katie_Seashole_Pressly_Softball_Stadium" title="Katie Seashole Pressly Softball Stadium">Katie Seashole Pressly Stadium</a> (Softball)</li> <li><a href="/wiki/Mark_Bostick_Golf_Course" title="Mark Bostick Golf Course">Mark Bostick Golf Course</a> (Golf)</li> <li><a href="/wiki/Linder_Stadium_at_Ring_Tennis_Complex" title="Linder Stadium at Ring Tennis Complex">Scott Linder Stadium</a> (Tennis)</li> <li><a href="/wiki/O%27Connell_Center" title="O'Connell Center">Stephen C. O'Connell Center</a> (Multipurpose)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;">Culture and lore</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/University_of_Florida_Athletic_Association" title="University of Florida Athletic Association">University Athletic Association</a></li> <li><a href="/wiki/Albert_and_Alberta_Gator" title="Albert and Alberta Gator">Albert and Alberta</a></li> <li><a href="/wiki/University_of_Florida_Athletic_Hall_of_Fame" title="University of Florida Athletic Hall of Fame">Athletic Hall of Fame</a></li> <li><a href="/wiki/Florida_Gators_Dazzlers" title="Florida Gators Dazzlers">Dazzlers</a></li> <li><a class="mw-selflink selflink">Gatorade</a></li> <li><a href="/wiki/The_Pride_of_the_Sunshine" title="The Pride of the Sunshine">The Pride of the Sunshine</a></li> <li>"<a href="/wiki/The_Orange_and_Blue" title="The Orange and Blue">The Orange and Blue</a>"</li> <li>"<a href="/wiki/We_Are_the_Boys_from_Old_Florida" title="We Are the Boys from Old Florida">We Are the Boys</a>"</li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;;width:1%">Culture and lore</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/34th_Street_Wall" title="34th Street Wall">34th Street Wall</a></li> <li><a href="/wiki/ACCENT_Speakers_Bureau" title="ACCENT Speakers Bureau">ACCENT Speakers Bureau</a></li> <li><a href="/wiki/Alec_Courtelis_Award" class="mw-redirect" title="Alec Courtelis Award">Alec Courtelis Award</a></li> <li><a href="/wiki/University_of_Florida_cycling_club" title="University of Florida cycling club">Cycling Club</a></li> <li><a href="/wiki/East_Florida_Seminary" title="East Florida Seminary">East Florida Seminary</a></li> <li><a href="/wiki/Florida_Blue_Key" title="Florida Blue Key">Florida Blue Key</a></li> <li><a href="/wiki/Florida_Law_Review" title="Florida Law Review">Florida Law Review</a></li> <li><a href="/wiki/Florida_Opportunity_Scholars_Program" title="Florida Opportunity Scholars Program">Florida Opportunity Scholars Program</a></li> <li><a href="/wiki/Gator_Growl" title="Gator Growl">Gator Growl</a></li> <li><a href="/wiki/Gator_Guard_Drill_Team" title="Gator Guard Drill Team">Gator Guard Drill Team</a></li> <li><a href="/wiki/History_of_the_University_of_Florida" title="History of the University of Florida">History</a></li> <li><a href="/wiki/Inter-Residence_Hall_Association_(University_of_Florida)" title="Inter-Residence Hall Association (University of Florida)">Inter-Residence Hall Association</a></li> <li><a href="/wiki/Norman_Hall_Tunnel" title="Norman Hall Tunnel">Norman Hall Tunnel</a></li> <li><a href="/wiki/Theatre_Strike_Force" title="Theatre Strike Force">Theatre Strike Force</a></li> <li><a href="/wiki/University_of_Florida_ROTC" title="University of Florida ROTC">ROTC</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;;width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/The_Independent_Florida_Alligator" title="The Independent Florida Alligator">The Independent Florida Alligator</a></i></li> <li><i><a href="/wiki/Subtropics_(journal)" title="Subtropics (journal)">Subtropics</a></i></li> <li><a href="/wiki/WUFT_(TV)" title="WUFT (TV)">WUFT TV</a></li> <li><a href="/wiki/WUFT-FM" title="WUFT-FM">WUFT FM / WJUF</a></li> <li><a href="/wiki/WRUF_(AM)" title="WRUF (AM)">WRUF AM</a></li> <li><a href="/wiki/WRUF-FM" title="WRUF-FM">WRUF FM</a></li> <li><a href="/wiki/WRUF-LD" title="WRUF-LD">WRUF LD</a></li> <li><a href="/wiki/University_Press_of_Florida" title="University Press of Florida">University Press of Florida</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;;width:1%"><a href="/wiki/List_of_University_of_Florida_buildings" title="List of University of Florida buildings"><span class="tmpl-colored-link" style="color: white; text-decoration: inherit;">Campus</span></a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Baughman_Center" title="Baughman Center">Baughman Center</a></li> <li><a href="/wiki/Carleton_Auditorium" title="Carleton Auditorium">Carleton Auditorium</a></li> <li><a href="/wiki/Century_Tower_(University_of_Florida)" title="Century Tower (University of Florida)">Century Tower</a></li> <li><a href="/wiki/Constans_Theatre" title="Constans Theatre">Constans Theatre</a></li> <li><a href="/wiki/Cooperative_Living_Organization" title="Cooperative Living Organization">Cooperative Living Organization</a></li> <li><a href="/wiki/Florida_Gymnasium" title="Florida Gymnasium">Florida Gymnasium</a></li> <li><a href="/wiki/Florida_Museum_of_Natural_History" title="Florida Museum of Natural History">Florida Museum of Natural History</a></li> <li><a href="/wiki/Samuel_P._Harn_Museum_of_Art" title="Samuel P. Harn Museum of Art">Harn Museum of Art</a></li> <li><a href="/wiki/University_of_Florida_Campus_Historic_District" title="University of Florida Campus Historic District">Historic District</a></li> <li><a href="/wiki/The_Hub_(Gainesville,_Florida)" title="The Hub (Gainesville, Florida)">The Hub</a></li> <li><a href="/wiki/Lake_Alice_(Gainesville,_Florida)" title="Lake Alice (Gainesville, Florida)">Lake Alice</a></li> <li><a href="/wiki/Liberty_Pond" title="Liberty Pond">Liberty Pond</a></li> <li><a href="/wiki/Norman_Gym_(Gainesville,_Florida)" title="Norman Gym (Gainesville, Florida)">Norman Gym</a></li> <li><a href="/wiki/Norman_Hall_Tunnel" title="Norman Hall Tunnel">Norman Tunnel</a></li> <li><a href="/wiki/O%27Connell_Center" title="O'Connell Center">O'Connell Center</a></li> <li><a href="/wiki/Curtis_M._Phillips_Center_for_the_Performing_Arts" title="Curtis M. Phillips Center for the Performing Arts">Phillips Center for the Performing Arts</a></li> <li><a href="/wiki/Peabody_Hall_(Gainesville,_Florida)" title="Peabody Hall (Gainesville, Florida)">Peabody Hall</a></li> <li><a href="/wiki/Plaza_of_the_Americas_(Gainesville,_Florida)" title="Plaza of the Americas (Gainesville, Florida)">Plaza of the Americas</a></li> <li><a href="/wiki/President%27s_House_(University_of_Florida)" title="President's House (University of Florida)">President's House</a></li> <li><a href="/wiki/J._Wayne_Reitz_Union" title="J. Wayne Reitz Union">Reitz Student Union</a></li> <li><a href="/wiki/Gainesville_Regional_Transit_System#Campus_Service" title="Gainesville Regional Transit System">RTS Campus Service</a></li> <li><a href="/wiki/University_of_Florida_Southwest_Recreation_Center" title="University of Florida Southwest Recreation Center">Southwest Recreation Center</a></li> <li><a href="/wiki/Infirmary_(Gainesville,_Florida)" title="Infirmary (Gainesville, Florida)">Student Health Care Center</a></li> <li><a href="/wiki/Tigert_Hall" title="Tigert Hall">Tigert Hall</a></li> <li><a href="/wiki/Old_WRUF_Radio_Station" title="Old WRUF Radio Station">UFPD Headquarters</a></li> <li><a href="/wiki/University_Auditorium_(Gainesville,_Florida)" title="University Auditorium (Gainesville, Florida)">University Auditorium</a></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Academic_spaces" scope="row" class="navbox-group" style="width:1%;background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;">Academic spaces</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anderson_Hall_(Gainesville,_Florida)" title="Anderson Hall (Gainesville, Florida)">Anderson</a></li> <li><a href="/wiki/Bryan_Hall_(Gainesville,_Florida)" title="Bryan Hall (Gainesville, Florida)">Bryan</a></li> <li><a href="/wiki/Dauer_Hall" title="Dauer Hall">Dauer</a></li> <li><a href="/wiki/Griffin%E2%80%93Floyd_Hall" title="Griffin–Floyd Hall">Griffin–Floyd</a></li> <li><a href="/wiki/Flint_Hall_(Gainesville,_Florida)" title="Flint Hall (Gainesville, Florida)">Keene-Flint</a></li> <li><a href="/wiki/Leigh_Hall" title="Leigh Hall">Leigh</a></li> <li><a href="/wiki/Malachowsky_Hall_for_Data_Science_%26_Information_Technology" title="Malachowsky Hall for Data Science & Information Technology">Malachowsky</a></li> <li><a href="/wiki/Matherly_Hall" title="Matherly Hall">Matherly</a></li> <li><a href="/wiki/Newell_Hall" title="Newell Hall">Newell</a></li> <li><a href="/wiki/Norman_Hall_(Gainesville,_Florida)" title="Norman Hall (Gainesville, Florida)">Norman</a></li> <li><a href="/wiki/Rolfs_Hall" title="Rolfs Hall">Rolfs</a></li> <li><a href="/wiki/Ustler_Hall" title="Ustler Hall">Ustler</a></li> <li><a href="/wiki/Van_Fleet_Hall" title="Van Fleet Hall">Van Fleet</a></li> <li><a href="/wiki/Walker_Hall_(Gainesville,_Florida)" title="Walker Hall (Gainesville, Florida)">Walker</a></li> <li><a href="/wiki/Weil_Hall" title="Weil Hall">Weil</a></li></ul> </div></td></tr></tbody></table><div> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;background: #0021A5; color: white; box-shadow: inset 2px 2px 0 #FA4616, inset -2px -2px 0 #FA4616;"><a href="/wiki/University_of_Florida_student_housing" title="University of Florida student housing"><span class="tmpl-colored-link" style="color: white; text-decoration: inherit;">Student housing</span></a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hume_Hall" title="Hume Hall">Hume</a></li> <li><a href="/wiki/Murphree_Area" title="Murphree Area">Murphree area</a> <ul><li><a href="/wiki/Buckman_Hall_(Gainesville,_Florida)" title="Buckman Hall (Gainesville, Florida)">Buckman</a></li> <li><a href="/wiki/Fletcher_Hall" title="Fletcher Hall">Fletcher</a></li> <li><a href="/wiki/Murphree_Hall" title="Murphree Hall">Murphree</a></li> <li><a href="/wiki/Sledd_Hall" title="Sledd Hall">Sledd</a></li> <li><a href="/wiki/Thomas_Hall_(Gainesville,_Florida)" title="Thomas Hall (Gainesville, Florida)">Thomas</a></li> <li><a href="/wiki/Murphree_Area_Council" class="mw-redirect" title="Murphree Area Council">MAC</a></li></ul></li> <li><a href="/wiki/North_Hall_(Gainesville,_Florida)" title="North Hall (Gainesville, Florida)">North</a></li> <li><a href="/wiki/Riker_Hall" title="Riker Hall">Riker</a></li> <li><a href="/wiki/Yulee_area" title="Yulee area">Yulee area</a></li> <li><a href="/wiki/Inter-Residence_Hall_Association_(University_of_Florida)" title="Inter-Residence Hall Association (University of Florida)">IRHA</a></li></ul> </div></td></tr></tbody></table><div> </div></td></tr></tbody></table></div> </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Gatorade&oldid=1259376125">https://en.wikipedia.org/w/index.php?title=Gatorade&oldid=1259376125</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Florida_Gators" title="Category:Florida Gators">Florida Gators</a></li><li><a href="/wiki/Category:Gatorade" title="Category:Gatorade">Gatorade</a></li><li><a href="/wiki/Category:Food_and_drink_introduced_in_the_1960s" title="Category:Food and drink introduced in the 1960s">Food and drink introduced in the 1960s</a></li><li><a href="/wiki/Category:Products_introduced_in_1967" title="Category:Products introduced in 1967">Products introduced in 1967</a></li><li><a href="/wiki/Category:Soft_drinks" title="Category:Soft drinks">Soft drinks</a></li><li><a href="/wiki/Category:Sports_drinks" title="Category:Sports drinks">Sports drinks</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:CS1_maint:_multiple_names:_authors_list" title="Category:CS1 maint: multiple names: authors list">CS1 maint: multiple names: authors list</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li><li><a href="/wiki/Category:Wikipedia_pending_changes_protected_pages" title="Category:Wikipedia pending changes protected pages">Wikipedia pending changes protected pages</a></li><li><a href="/wiki/Category:Use_mdy_dates_from_September_2014" title="Category:Use mdy dates from September 2014">Use mdy dates from September 2014</a></li><li><a href="/wiki/Category:All_articles_with_unsourced_statements" title="Category:All articles with unsourced statements">All articles with unsourced statements</a></li><li><a href="/wiki/Category:Articles_with_unsourced_statements_from_July_2017" title="Category:Articles with unsourced statements from July 2017">Articles with unsourced statements from July 2017</a></li><li><a href="/wiki/Category:Articles_containing_potentially_dated_statements_from_2015" title="Category:Articles containing potentially dated statements from 2015">Articles containing potentially dated statements from 2015</a></li><li><a href="/wiki/Category:All_articles_containing_potentially_dated_statements" title="Category:All articles containing potentially dated statements">All articles containing potentially dated statements</a></li><li><a href="/wiki/Category:Commons_category_link_from_Wikidata" title="Category:Commons category link from Wikidata">Commons category link from Wikidata</a></li><li><a href="/wiki/Category:Official_website_different_in_Wikidata_and_Wikipedia" title="Category:Official website different in Wikidata and Wikipedia">Official website different in Wikidata and Wikipedia</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 24 November 2024, at 21:02<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. By using this site, you agree to the <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use" class="extiw" title="foundation:Special:MyLanguage/Policy:Terms of Use">Terms of Use</a> and <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy" class="extiw" title="foundation:Special:MyLanguage/Policy:Privacy policy">Privacy Policy</a>. Wikipedia® is a registered trademark of the <a rel="nofollow" class="external text" href="https://wikimediafoundation.org/">Wikimedia Foundation, Inc.</a>, a non-profit organization.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:About">About Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-contact"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us">Contact Wikipedia</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/en.wikipedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//en.m.wikipedia.org/w/index.php?title=Gatorade&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-f69cdc8f6-rf9q5","wgBackendResponseTime":180,"wgPageParseReport":{"limitreport":{"cputime":"1.160","walltime":"1.527","ppvisitednodes":{"value":9271,"limit":1000000},"postexpandincludesize":{"value":319385,"limit":2097152},"templateargumentsize":{"value":6248,"limit":2097152},"expansiondepth":{"value":19,"limit":100},"expensivefunctioncount":{"value":7,"limit":500},"unstrip-depth":{"value":1,"limit":20},"unstrip-size":{"value":377430,"limit":5000000},"entityaccesscount":{"value":1,"limit":400},"timingprofile":["100.00% 1307.396 1 -total"," 44.98% 588.127 1 Template:Reflist"," 19.77% 258.433 43 Template:Cite_web"," 14.37% 187.831 11 Template:Infobox"," 10.74% 140.408 7 Template:Navbox"," 9.32% 121.852 28 Template:Cite_news"," 7.62% 99.616 1 Template:Infobox_brand"," 7.46% 97.470 1 Template:PepsiCo"," 6.20% 81.001 1 Template:Short_description"," 5.46% 71.327 2 Template:Nutritional_value"]},"scribunto":{"limitreport-timeusage":{"value":"0.646","limit":"10.000"},"limitreport-memusage":{"value":11817766,"limit":52428800}},"cachereport":{"origin":"mw-web.codfw.main-f69cdc8f6-jgfr2","timestamp":"20241124214437","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Gatorade","url":"https:\/\/en.wikipedia.org\/wiki\/Gatorade","sameAs":"http:\/\/www.wikidata.org\/entity\/Q304992","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q304992","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2003-05-07T01:38:32Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/9\/9b\/Gatorade_logo.svg","headline":"manufacturer of sports-themed beverage and food products"}</script> </body> </html>