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<span>Manufacturing</span> </div> </a> <ul id="toc-Manufacturing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Marketing" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Marketing"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Marketing</span> </div> </a> <ul id="toc-Marketing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>References</span> </div> 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> <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Cheetos</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 25 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-25" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">25 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%AA%D8%B4%D9%8A%D8%AA%D9%88%D8%B3" title="تشيتوس – Arabic" lang="ar" hreflang="ar" data-title="تشيتوس" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%DA%86%DB%8C%D8%AA%D9%88%D8%B2" title="چیتوز – South Azerbaijani" lang="azb" hreflang="azb" data-title="چیتوز" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/Cheetos" title="Cheetos – Belarusian" lang="be" hreflang="be" data-title="Cheetos" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Cheetos" title="Cheetos – Catalan" lang="ca" hreflang="ca" data-title="Cheetos" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Cheetos" title="Cheetos – Danish" lang="da" hreflang="da" data-title="Cheetos" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Cheetos" title="Cheetos – Spanish" lang="es" hreflang="es" data-title="Cheetos" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Cheetos" title="Cheetos – Esperanto" lang="eo" hreflang="eo" data-title="Cheetos" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%86%DB%8C%D8%AA%D9%88%D8%B2" title="چیتوز – Persian" lang="fa" hreflang="fa" data-title="چیتوز" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Cheetos" title="Cheetos – French" lang="fr" hreflang="fr" data-title="Cheetos" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%B9%98%ED%86%A0%EC%8A%A4" title="치토스 – Korean" lang="ko" hreflang="ko" data-title="치토스" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Cheetos" title="Cheetos – Indonesian" lang="id" hreflang="id" data-title="Cheetos" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Cheetos" title="Cheetos – Italian" lang="it" hreflang="it" data-title="Cheetos" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A6%27%D7%99%D7%98%D7%95%D7%A1" title="צ'יטוס – Hebrew" lang="he" hreflang="he" data-title="צ'יטוס" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Cheetos" title="Cheetos – Dutch" lang="nl" hreflang="nl" data-title="Cheetos" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Cheetos" title="Cheetos – Uzbek" lang="uz" hreflang="uz" data-title="Cheetos" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Cheetos" title="Cheetos – Polish" lang="pl" hreflang="pl" data-title="Cheetos" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Cheetos" title="Cheetos – Portuguese" lang="pt" hreflang="pt" data-title="Cheetos" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Cheetos" title="Cheetos – Romanian" lang="ro" hreflang="ro" data-title="Cheetos" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Cheetos" title="Cheetos – Russian" lang="ru" hreflang="ru" data-title="Cheetos" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Cheetos" title="Cheetos – Simple English" lang="en-simple" hreflang="en-simple" data-title="Cheetos" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Cheetos" title="Cheetos – Tagalog" lang="tl" hreflang="tl" data-title="Cheetos" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Cheetos" title="Cheetos – Turkish" lang="tr" hreflang="tr" data-title="Cheetos" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Cheetos" title="Cheetos – Ukrainian" lang="uk" hreflang="uk" data-title="Cheetos" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Cheetos" title="Cheetos – Vietnamese" lang="vi" hreflang="vi" data-title="Cheetos" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%A5%87%E5%A4%9A" title="奇多 – Chinese" lang="zh" hreflang="zh" data-title="奇多" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q484544#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div 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class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Brand of corn puff snack food</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1253811603">.mw-parser-output .ib-brand-logo img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Cheetos</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="ib-brand-logo" typeof="mw:File"><a href="/wiki/File:Cheetos_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/Cheetos_logo.svg/200px-Cheetos_logo.svg.png" decoding="async" width="200" height="116" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/Cheetos_logo.svg/300px-Cheetos_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/24/Cheetos_logo.svg/400px-Cheetos_logo.svg.png 2x" data-file-width="220" data-file-height="128" /></a></span></td></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:CheetosCrop.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/06/CheetosCrop.jpg/220px-CheetosCrop.jpg" decoding="async" width="220" height="136" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/06/CheetosCrop.jpg/330px-CheetosCrop.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/06/CheetosCrop.jpg/440px-CheetosCrop.jpg 2x" data-file-width="1122" data-file-height="692" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type"><a href="/wiki/Cheese_curl" class="mw-redirect" title="Cheese curl">Cheese curl</a>, <a href="/wiki/Popcorn" title="Popcorn">popcorn</a>, <a href="/wiki/Macaroni_and_cheese" title="Macaroni and cheese">macaroni and cheese</a></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> (via <a href="/wiki/Frito-Lay" class="mw-redirect" title="Frito-Lay">Frito-Lay</a>)</td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data">United States</td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1948<span class="noprint">; 77 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1948</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label">Previous owners</th><td class="infobox-data">The Frito Company</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.cheetos.com/">cheetos.com</a></span></td></tr></tbody></table> <p><b>Cheetos</b> (formerly styled as <b>Chee-tos</b> until 1998) is a crunchy <a href="/wiki/Corn_puff" class="mw-redirect" title="Corn puff">corn</a>-<a href="/wiki/Cheese_puff" class="mw-redirect" title="Cheese puff">cheese puff</a> snack brand made by <a href="/wiki/Frito-Lay" class="mw-redirect" title="Frito-Lay">Frito-Lay</a>, a subsidiary of <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a>. <a href="/wiki/Fritos" title="Fritos">Fritos</a> creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand. </p><p>In 2010, Cheetos was ranked as the top selling brand of <a href="/wiki/Cheese_puffs" title="Cheese puffs">cheese puffs</a> in its primary market of the U.S.; worldwide the annual retail sales totaled approximately $4 billion. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in <a href="/wiki/North_America" title="North America">North America</a> alone. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences—such as Savory American Cream in <a href="/wiki/China" title="China">China</a>, and Strawberry Cheetos in <a href="/wiki/Japan" title="Japan">Japan</a>.<sup id="cite_ref-inventorspot_1-0" class="reference"><a href="#cite_note-inventorspot-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2></div> <p>Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's research and development kitchen in <a href="/wiki/Dallas,_Texas" class="mw-redirect" title="Dallas, Texas">Dallas, Texas</a>. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman <a href="/wiki/Herman_Lay" title="Herman Lay">Herman W. Lay</a> for marketing and distribution, and Cheetos were introduced nationally in the U.S. in 1948, along with a potato product called Fritatos.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc.<sup id="cite_ref-earlyhist_3-0" class="reference"><a href="#cite_note-earlyhist-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million.<sup id="cite_ref-highbeam_4-0" class="reference"><a href="#cite_note-highbeam-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America.<sup id="cite_ref-comphistory_5-0" class="reference"><a href="#cite_note-comphistory-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>While Cheetos were not the first snack food of its kind (<a href="/wiki/Elmer%27s_Fine_Foods" title="Elmer's Fine Foods">Elmer's</a> Chee Wee's were created in 1933<sup id="cite_ref-Elmer_6-0" class="reference"><a href="#cite_note-Elmer-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup>), newer competing products in the snack food category have since emerged—including <a href="/wiki/Utz_Quality_Foods" class="mw-redirect" title="Utz Quality Foods">Utz</a> Cheese Curls, <a href="/wiki/Herr%27s" class="mw-redirect" title="Herr's">Herr's</a> Cheese Curls and <a href="/wiki/Wise_Foods" title="Wise Foods">Wise</a> <a href="/wiki/Cheez_Doodles" title="Cheez Doodles">Cheez Doodles</a>, along with <a href="/wiki/Planters" title="Planters">Planters</a>' Cheese Puffs and Cheese Curls. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America.<sup id="cite_ref-earlyhist_3-1" class="reference"><a href="#cite_note-earlyhist-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-competing_7-0" class="reference"><a href="#cite_note-competing-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>As of 2011, Cheetos are produced, marketed and distributed under three different PepsiCo operating divisions: <a href="/wiki/PepsiCo#Frito-Lay_North_America" title="PepsiCo">PepsiCo Americas Foods</a> (which includes <a href="/wiki/Frito-Lay" class="mw-redirect" title="Frito-Lay">Frito-Lay</a> in the United States and Canada,<sup id="cite_ref-busweek_8-0" class="reference"><a href="#cite_note-busweek-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Sabritas" title="Sabritas">Sabritas</a> in Mexico<sup id="cite_ref-sabritas_9-0" class="reference"><a href="#cite_note-sabritas-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/PepsiCo#Latin_America" title="PepsiCo">Latin Americas</a> Foods in Brazil, Colombia, Argentina, Venezuela, and Peru<sup id="cite_ref-profile_10-0" class="reference"><a href="#cite_note-profile-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup>), <a href="/wiki/PepsiCo#Europe" title="PepsiCo">PepsiCo Europe</a> and <a href="/wiki/PepsiCo#Asia" title="PepsiCo">PepsiCo APAC</a> and <a href="/wiki/PepsiCo#Africa" title="PepsiCo">AMESA</a>.<sup id="cite_ref-pepannualrpt_11-0" class="reference"><a href="#cite_note-pepannualrpt-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> PepsiCo also granted a license to the <a href="/wiki/Strauss-Elite" class="mw-redirect" title="Strauss-Elite">Strauss-Elite company</a> to distribute the Cheetos snack. In 2010, worldwide annual sales of Cheetos totaled approximately $4 billion, making it the 11th-largest PepsiCo brand.<sup id="cite_ref-pepannualrpt_11-1" class="reference"><a href="#cite_note-pepannualrpt-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>In 2021, <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> and <a href="/wiki/Indofood" title="Indofood">Indofood</a> announced that Indofood CBP has officially purchased all of the shares owned by <a href="/wiki/Frito-Lay" class="mw-redirect" title="Frito-Lay">Fritolay Netherlands Holding B.V.</a>, an affiliate of <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> at PT Indofood Fritolay Makmur (IFL, now PT Indofood Fortuna Makmur) worth IDR 494 billion, thus the production of <a href="/wiki/Lay%27s" title="Lay's">Lay's</a>, Cheetos, and <a href="/wiki/Doritos" title="Doritos">Doritos</a> brand snacks in Indonesia were stopped on 18 August 2021. In addition, PepsiCo and its affiliates has also agreed not to produce, package, sell, market or distribute snack products that compete with IFL products in Indonesia for a period of three years.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> The Cheetos brand produced by Indofood has since been renamed into new variants of Chiki (Twist, Puffs, and Net). Indonesia is the only Cheetos market that sells Roasted Corn flavor of Cheetos while Doritos would take on the new name Maxicorn.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>In February 2025, Cheetos was reintroduced in Indonesia, which is currently produced by PT PepsiCo Indonesia Foods and Beverages in <a href="/wiki/Cikarang" title="Cikarang">Cikarang</a>, <a href="/wiki/Bekasi_Regency" title="Bekasi Regency">Bekasi Regency</a>, <a href="/wiki/West_Java" title="West Java">West Java</a>, is available in two flavors, Cheese and Roasted Corn Cheese. </p> <div class="mw-heading mw-heading2"><h2 id="Products_and_distribution">Products and distribution</h2></div> <p>The first Cheetos product was Crunchy Cheetos, invented in 1948 in <a href="/wiki/San_Antonio,_Texas" class="mw-redirect" title="San Antonio, Texas">San Antonio, Texas</a>. Crunchy Cheetos remained the brand's sole product for 23 years until the introduction of Cheetos Puffs in 1971. The baked varieties, otherwise known as Baked Cheetos, became available beginning in 2004. As of 2010, there are 21 different variants of Cheetos snacks distributed in the United States.<sup id="cite_ref-cheetosflavorlist_14-0" class="reference"><a href="#cite_note-cheetosflavorlist-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> In addition to the original Crunchy Cheetos, Cheetos Puffs and Baked varieties are sold in alternate shape and flavor variations—including a spicy variety known as <a href="#Flamin'_Hot_Cheetos">Flamin' Hot Cheetos</a>.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>Cheetos are among the snack varieties included in the Frito-Lay <a href="/wiki/Munchies_(snack_mix)" class="mw-redirect" title="Munchies (snack mix)">Munchies</a> snack mix. </p><p>With the introduction of <a href="/wiki/Frito-Lay" class="mw-redirect" title="Frito-Lay">Frito-Lay</a>'s Natural line, Natural Cheetos were introduced in the mid-2000s, touting all-natural ingredients and real <a href="/wiki/Wisconsin" title="Wisconsin">Wisconsin</a> <a href="/wiki/White_cheddar" class="mw-redirect" title="White cheddar">white cheddar</a> cheese. They accompany other Frito-Lay products in the Natural line and compete in the market space occupied by other health-conscious snack foods, such as <a href="/wiki/Pirate%27s_Booty" title="Pirate's Booty">Pirate's Booty</a>. The Natural brand was re-branded to Simply in 2014.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>Cheetos first entered Brazil in 1976,<sup id="cite_ref-brazil_17-0" class="reference"><a href="#cite_note-brazil-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> followed by other countries such as Australia during the 1980s.<sup id="cite_ref-cheetosaustr_18-0" class="reference"><a href="#cite_note-cheetosaustr-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> In 1994, Cheetos became the first American brand of snack food to be made and distributed in China.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> As the distribution of Cheetos expanded outside the U.S. to include more than 36 countries,<sup id="cite_ref-countriesfigure_20-0" class="reference"><a href="#cite_note-countriesfigure-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> localized versions were produced to conform to regional tastes and cultural preferences.<sup id="cite_ref-dircomphist_21-0" class="reference"><a href="#cite_note-dircomphist-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>Frito-Lay conducted extensive testing before settling on flavors for the Chinese market, with ranch dressing, North Sea crab, smoked octopus and caramel being passed up for two flavors: Savory American Cream and Zesty Japanese Steak.<sup id="cite_ref-Research_22-0" class="reference"><a href="#cite_note-Research-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> These flavors were produced as the result of focus group testing, in which the original Crunchy Cheetos did not test as well.<sup id="cite_ref-Research_22-1" class="reference"><a href="#cite_note-Research-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> Strawberry Cheetos, a plain corn Cheeto coated in strawberry icing, were released in Japan in 2008.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> In 2013, a <a href="/wiki/Pepsi" title="Pepsi">Pepsi</a>-flavored Cheeto was introduced in Japan, and a <a href="/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a>-flavored variety was available in 2014.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> In India, Cheetos Whoosh are sold, made of ingredients such as <a href="/wiki/Whole_grain" title="Whole grain">whole grain</a> and vegetables.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p>In 2015, Frito-Lay released a limited edition cinnamon sugar-flavored snack called Sweetos to U.S. markets. Sweetos were the first sweet snack that Cheetos had released in the United States in the brand's 67-year history.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>In the first week of 2020, <a href="/wiki/Frito-Lay" class="mw-redirect" title="Frito-Lay">Frito-Lay</a> began distributing "Cheetos popcorn".<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> </p><p>In August 2020, Frito-Lay introduced a Cheetos <a href="/wiki/Macaroni_and_cheese" title="Macaroni and cheese">mac n' cheese</a>.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Flamin'_Hot_Cheetos"><span id="Flamin.27_Hot_Cheetos"></span>Flamin' Hot Cheetos</h3></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Richard_Monta%C3%B1ez" title="Richard Montañez">Richard Montañez</a> and <a href="/wiki/Flamin%27_Hot" title="Flamin' Hot">Flamin' Hot</a></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Cheetos_mascots.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Cheetos_mascots.jpg/220px-Cheetos_mascots.jpg" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Cheetos_mascots.jpg/330px-Cheetos_mascots.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/50/Cheetos_mascots.jpg/440px-Cheetos_mascots.jpg 2x" data-file-width="3600" data-file-height="3600" /></a><figcaption>Young woman in a Flamin' Hot costume with <a href="/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a></figcaption></figure> <p>According to Frito-Lay records, Flamin' Hot Cheetos, a spicy version of the product, was developed at the company's headquarters in Texas starting in 1989, as part of a project led by Lynne Greenfeld, and introduced in test markets in the summer of 1990, alongside Flamin' Hot versions of Fritos and Lays.<sup id="cite_ref-lat-montanez_31-0" class="reference"><a href="#cite_note-lat-montanez-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> They became available nationwide in early 1992, and <i><a href="/wiki/The_Washington_Post" title="The Washington Post">The Washington Post</a></i> would go on to call them "something of a cultural phenomenon",<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> with <i><a href="/wiki/Newsweek" title="Newsweek">Newsweek</a></i> noting that it "rejuvenated the brand" and would become a "central element in Cheetos marketing".<sup id="cite_ref-Newsweek_flamin_hot_33-0" class="reference"><a href="#cite_note-Newsweek_flamin_hot-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p><p>Beginning in the late 2000s, <a href="/wiki/Richard_Monta%C3%B1ez" title="Richard Montañez">Richard Montañez</a>, who had started his career at Frito-Lay as a plant janitor and later became a marketing director for the company, claimed that he had invented Flamin' Hot Cheetos in the early 1990s while still a janitor, observing that the brand did not have any products targeting <a href="/wiki/Latinos" class="mw-redirect" title="Latinos">Latinos</a>.<sup id="cite_ref-Hustlecheetos_34-0" class="reference"><a href="#cite_note-Hustlecheetos-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> Montañez claimed he had pitched his idea to CEO <a href="/wiki/Roger_Enrico" title="Roger Enrico">Roger Enrico</a> as part of Enrico's initiative to empower employees to help the fledgeling company.<sup id="cite_ref-Hustlecheetos_34-1" class="reference"><a href="#cite_note-Hustlecheetos-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> In 2018, <a href="/wiki/Searchlight_Pictures" title="Searchlight Pictures">Fox Searchlight</a> started developing a biopic about the origin story of Flamin' Hot Cheetos as told by Montañez.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> It starred <a href="/wiki/Jesse_Garcia" title="Jesse Garcia">Jesse Garcia</a> as Montañez and marked actress <a href="/wiki/Eva_Longoria" title="Eva Longoria">Eva Longoria</a>'s feature directorial debut. <a href="/wiki/Hulu" title="Hulu">Hulu</a> and <a href="/wiki/Disney%2B" title="Disney+">Disney+</a> released the film, titled <i><a href="/wiki/Flamin%27_Hot" title="Flamin' Hot">Flamin' Hot</a></i>, in 2023.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p><p>In May 2021, the <i><a href="/wiki/Los_Angeles_Times" title="Los Angeles Times">Los Angeles Times</a></i> reported that Frito-Lay had begun an internal investigation in 2018 following a complaint by Greenfeld. The company, which had not previously contradicted Montañez's story publicly, said of the results of that investigation: "None of our records show that Richard [Montañez] was involved in any capacity in the Flamin' Hot test market ... we do not credit the creation of Flamin' Hot Cheetos or any Flamin' Hot products to him."<sup id="cite_ref-lat-montanez_31-1" class="reference"><a href="#cite_note-lat-montanez-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> Additional reporting by the <i>Times</i> indicated that Montañez's claims did not line up with other events in the product's release timeline, including newspaper articles announcing the test market release in 1990, and Enrico not joining Frito-Lay until later that year. However, the <i>Times</i> noted a 1993 <i><a href="/wiki/U.S._News_%26_World_Report" title="U.S. News & World Report">U.S. News & World Report</a></i> story indicating that Montañez <i>was</i> responsible for suggesting subsequent product ideas that built on the Flamin' Hot line, including Flamin' Hot Popcorn.<sup id="cite_ref-lat-montanez_31-2" class="reference"><a href="#cite_note-lat-montanez-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>Montañez has stood by his claims following the <i>LA Times</i> investigation, arguing that there was a lack of documentation because of the low level of his job at the time, but adding that he was not aware of what might have been going on in other divisions of the company, and thus he did not have reason to dispute Greenfeld's accounts.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Manufacturing">Manufacturing</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Cheese_puffs" title="Cheese puffs">Cheese puffs</a></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Fabryka_PepsiCo_w_Tomaszowie_Mazowieckim.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/71/Fabryka_PepsiCo_w_Tomaszowie_Mazowieckim.jpg/250px-Fabryka_PepsiCo_w_Tomaszowie_Mazowieckim.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/71/Fabryka_PepsiCo_w_Tomaszowie_Mazowieckim.jpg/330px-Fabryka_PepsiCo_w_Tomaszowie_Mazowieckim.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/71/Fabryka_PepsiCo_w_Tomaszowie_Mazowieckim.jpg/500px-Fabryka_PepsiCo_w_Tomaszowie_Mazowieckim.jpg 2x" data-file-width="4000" data-file-height="3000" /></a><figcaption>Factory producing Cheetos in <a href="/wiki/Tomasz%C3%B3w_Mazowiecki" title="Tomaszów Mazowiecki">Tomaszów Mazowiecki</a>, Poland</figcaption></figure> <p>Cheetos are manufactured by blending corn and water. The germ of the corn is removed to prevent spoiling; the germless corn is then ground into cornmeal. Because the cornmeal lacks the nutrients provided by the germs, it is enriched by adding nutrients in order to increase its nutritional value. (Enriched cornmeal is found in the following flavors: Crunchy,<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> Puffs,<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> Flamin' Hot Crunchy,<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> Flamin' Hot Puffs,<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> Flamin' Hot Limon Crunchy,<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> XXTRA Flamin' Hot Crunchy,<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> Reduced Fat Flamin' Hot Puffs,<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> Reduced Fat Puffs,<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> and Cheddar Jalapeño Crunchy.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup>) The mixture is heated under pressure, and then extruded through a die. The texture of the snack is formed as a result of contact with hot air, causing steam in the mixture to expand and creating its characteristic texture. After oven-drying or frying, the product is then tumbled with the desired flavor components (the original Crunchy Cheetos are <a href="/wiki/Frying" title="Frying">fried</a>). The process takes approximately 19 minutes and each half hour an in-house lab team inspects and taste-tests each batch. At this point, the result of the inspection is determined by comparing each batch to product sent from Frito-Lay headquarters.<sup id="cite_ref-manufacturingwired_49-0" class="reference"><a href="#cite_note-manufacturingwired-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> Other flavor and format variations such as Cheetos Puffs, Cheetos Paws, Cheetos Twists, Cheetos Balls, and Cheetos Whirls are all finished with a drying stage in large ovens.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> As of 2010, Frito-Lay has 14 fried-Cheetos plants in 11 states throughout the <a href="/wiki/United_States" title="United States">United States</a>.<sup id="cite_ref-manufacturingwired_49-1" class="reference"><a href="#cite_note-manufacturingwired-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Marketing"><span id="Promotion_and_mascot"></span>Marketing</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a></div> <p>The first Cheetos mascot was the animated Cheetos Mouse, which debuted in early 1971. The Cheetos Mouse spoke with an <a href="/wiki/Upper_class" title="Upper class">upper class</a> accent, and typically wore a <a href="/wiki/Suit_(clothing)" class="mw-redirect" title="Suit (clothing)">three piece suit</a>. He used the slogans "Chee-tos. Cheese that goes crunch!" and several years later, "Hail Chee-sar!". The mouse was seen in television commercials and print ads for Cheetos, until the character was phased out around 1979. </p><p>The Cheetos brand is commonly recognized by association with its second and current <a href="/wiki/Mascot" title="Mascot">mascot</a>, an <a href="/wiki/Anthropomorphism" title="Anthropomorphism">anthropomorphic</a> sly, smooth-voiced <a href="/wiki/Cartoon" title="Cartoon">cartoon</a> <a href="/wiki/Cheetah" title="Cheetah">cheetah</a> named <a href="/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a>. Chester first appeared in television commercials in 1986, known for concluding Cheetos advertisements with <a href="/wiki/Slogan" title="Slogan">slogans</a>, which have evolved over time. He used both "The cheese that goes crunch!" and "It ain't easy bein' cheesy" as slogans from 1986 to 1997, and then "Dangerously cheesy" from 1997 onwards.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> In 2003, Chester was first rendered as a computer-generated character in the United States, while continuing to appear in a traditionally animated form in some other countries where the brand is sold.<sup id="cite_ref-chestermascot_52-0" class="reference"><a href="#cite_note-chestermascot-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </p><p>Beginning in 2008, Cheetos advertising and promotion broadened in regard to age appeal, with a revised focus on an adult demographic. In this personification, Chester speaks with a deep voice and encourages people to use their Cheetos in acts of revenge or to solve problems.<sup id="cite_ref-chestermascot_52-1" class="reference"><a href="#cite_note-chestermascot-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> In February 2009, Cheetos was the subject of its first <a href="/wiki/Super_Bowl_advertising" class="mw-redirect" title="Super Bowl advertising">Super Bowl commercial</a>. In the <span style="white-space: nowrap"><a href="/wiki/United_States_dollar" title="United States dollar">US$</a>3<span class="nowrap"> </span>million</span>, 30 second advertisement, a "loud, chatty woman" is talking on her mobile phone at a restaurant. Chester the Cheetah persuades another customer to toss Cheetos onto the ground, attracting a flock of birds to drive away the obnoxious loud-talking customer.<sup id="cite_ref-superbowl1_53-0" class="reference"><a href="#cite_note-superbowl1-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> The scenario depicted in this commercial exemplifies the adult-oriented themes of <a href="/wiki/Subversion" title="Subversion">subversion</a> and revenge, which continue to be prevalent in Cheetos advertisements produced since 2008.<sup id="cite_ref-chestermascot_52-2" class="reference"><a href="#cite_note-chestermascot-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </p><p>In 2009, Frito-Lay invited popular blog <i><a href="/wiki/Boing_Boing" title="Boing Boing">Boing Boing</a></i> to feature online ads for Cheetos. The blog contracted <a href="/wiki/Johannes_Grenzfurthner" title="Johannes Grenzfurthner">Johannes Grenzfurthner</a> (of <a href="/wiki/Monochrom" title="Monochrom">monochrom</a>) to create an artistic campaign for the product.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> </p><p>On August 15, 2017, Frito-Lay announced the opening of its The Spotted Cheetah <a href="/wiki/Pop-up_restaurant" title="Pop-up restaurant">pop-up restaurant</a> in New York, with dishes made with Cheetos with chef <a href="/wiki/Anne_Burrell" title="Anne Burrell">Anne Burrell</a>. According to <i>The Wall Street Journal</i>, the restaurant's reserve spots quickly sold out.<sup id="cite_ref-wsj-chetos_56-0" class="reference"><a href="#cite_note-wsj-chetos-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col" style="column-width: 30em;"> <ul><li><a href="/wiki/Cheezies" title="Cheezies">Cheezies</a></li> <li><a href="/wiki/Kurkure" title="Kurkure">Kurkure</a></li> <li><a href="/wiki/List_of_brand_name_snack_foods" title="List of brand name snack foods">List of brand name snack foods</a></li> <li><a href="/wiki/Mac_n%27_Cheetos" title="Mac n' Cheetos">Mac n' Cheetos</a></li> <li><a href="/wiki/Pirate%27s_Booty" title="Pirate's Booty">Pirate's Booty</a></li> <li><a href="/wiki/Barcel" class="mw-redirect" title="Barcel">Takis</a></li> <li><a href="/wiki/Twisties" title="Twisties">Twisties</a></li> <li><a href="/wiki/Wotsits" title="Wotsits">Wotsits</a></li></ul> </div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;"> <ol class="references"> <li id="cite_note-inventorspot-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-inventorspot_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output 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Retrieved <span class="nowrap">16 November</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Essentials+of+Marketing+Research&rft.pages=15&rft.pub=Cengage+Learning&rft.date=2009&rft.isbn=978-0324593754&rft.aulast=Zikmund&rft.aufirst=William+G.&rft.au=Barry+B.+Babin&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3Dxpz6YoS1_dAC%26pg%3DPA15&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://news.google.com/newspapers?id=1JYyAAAAIBAJ&pg=6507,177013&dq=cheetos+china&hl=en">"Cheetos pull flavor switch for Chinese"</a>. <i>Lawrence Journal World</i>. NY Times News Service. 2 September 1994. p. 2A. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220214153827/https://news.google.com/newspapers?id=1JYyAAAAIBAJ&pg=6507,177013&dq=cheetos+china&hl=en">Archived</a> from the original on 14 February 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">8 December</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Lawrence+Journal+World&rft.atitle=Cheetos+pull+flavor+switch+for+Chinese&rft.pages=2A&rft.date=1994-09-02&rft_id=https%3A%2F%2Fnews.google.com%2Fnewspapers%3Fid%3D1JYyAAAAIBAJ%26pg%3D6507%2C177013%26dq%3Dcheetos%2Bchina%26hl%3Den&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://consumerist.com/2008/01/move-to-japan-so-you-can-eat-strawberry-cheetos.html">"Move To Japan So You Can Eat Strawberry Cheetos"</a>. consumerist.com. 28 January 2009. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20101108045445/http://consumerist.com/2008/01/move-to-japan-so-you-can-eat-strawberry-cheetos.html">Archived</a> from the original on 8 November 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">2 December</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Move+To+Japan+So+You+Can+Eat+Strawberry+Cheetos&rft.pub=consumerist.com&rft.date=2009-01-28&rft_id=http%3A%2F%2Fconsumerist.com%2F2008%2F01%2Fmove-to-japan-so-you-can-eat-strawberry-cheetos.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHorovitz2013" class="citation news cs1">Horovitz, Bruce (15 August 2013). <a rel="nofollow" class="external text" href="https://www.usatoday.com/story/money/business/2013/08/15/pepsi-flavored-cheetos-pepsico-cheetos-snack-foods-flavor-mashing/2661811/">"Pepsi-flavored Cheetos sell in Japan, but aren't ready for U.S. (yet)"</a>. <i><a href="/wiki/USA_Today" title="USA Today">USA Today</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130817090738/http://www.usatoday.com/story/money/business/2013/08/15/pepsi-flavored-cheetos-pepsico-cheetos-snack-foods-flavor-mashing/2661811/">Archived</a> from the original on 17 August 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">16 August</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=Pepsi-flavored+Cheetos+sell+in+Japan%2C+but+aren%27t+ready+for+U.S.+%28yet%29&rft.date=2013-08-15&rft.aulast=Horovitz&rft.aufirst=Bruce&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2Fbusiness%2F2013%2F08%2F15%2Fpepsi-flavored-cheetos-pepsico-cheetos-snack-foods-flavor-mashing%2F2661811%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20101217010634/http://pepsicoindia.co.in/Brands/Foods/Cheetos.aspx">"Cheetos"</a>. Archived from <a rel="nofollow" class="external text" href="http://pepsicoindia.co.in/Brands/Foods/Cheetos.aspx">the original</a> on 17 December 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Cheetos&rft_id=http%3A%2F%2Fpepsicoindia.co.in%2FBrands%2FFoods%2FCheetos.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHorovitz2015" class="citation news cs1">Horovitz, Bruce (21 January 2015). <a rel="nofollow" class="external text" href="https://www.usatoday.com/story/money/2015/01/21/cheetos-sweetos-snacks-snacking-frito-lay/22106331/">"Cheetos to roll out Sweetos snacks"</a>. <i>USA Today</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150309094453/http://www.usatoday.com/story/money/2015/01/21/cheetos-sweetos-snacks-snacking-frito-lay/22106331/">Archived</a> from the original on 9 March 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">4 May</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=Cheetos+to+roll+out+Sweetos+snacks&rft.date=2015-01-21&rft.aulast=Horovitz&rft.aufirst=Bruce&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2F2015%2F01%2F21%2Fcheetos-sweetos-snacks-snacking-frito-lay%2F22106331%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBlaskovich2020" class="citation web cs1">Blaskovich, Sarah (9 July 2020). <a rel="nofollow" class="external text" href="https://www.dallasnews.com/food/restaurant-news/2020/01/09/first-ever-flamin-hot-cheetos-popcorn-hits-store-shelves-in-texas/">"First-ever Flamin' Hot Cheetos popcorn hits store shelves in Texas"</a>. <i><a href="/wiki/The_Dallas_Morning_News" title="The Dallas Morning News">The Dallas Morning News</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200109163511/https://www.dallasnews.com/food/restaurant-news/2020/01/09/first-ever-flamin-hot-cheetos-popcorn-hits-store-shelves-in-texas/">Archived</a> from the original on 9 January 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">10 January</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Dallas+Morning+News&rft.atitle=First-ever+Flamin%27+Hot+Cheetos+popcorn+hits+store+shelves+in+Texas&rft.date=2020-07-09&rft.aulast=Blaskovich&rft.aufirst=Sarah&rft_id=https%3A%2F%2Fwww.dallasnews.com%2Ffood%2Frestaurant-news%2F2020%2F01%2F09%2Ffirst-ever-flamin-hot-cheetos-popcorn-hits-store-shelves-in-texas%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="https://www.prnewswire.com/news-releases/cheetos-pops-into-the-new-year-with-launch-of-cheetos-popcorn-in-stores-nationwide-300984377.html?__source=newsletter%7Cmorningsquawk">"Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide"</a>. <i><a href="/wiki/Cision" title="Cision">Cision</a></i> (Press release). 9 January 2020<span class="reference-accessdate">. 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Retrieved <span class="nowrap">16 May</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Los+Angeles+Times&rft.atitle=The+man+who+didn%27t+invent+Flamin%27+Hot+Cheetos&rft.date=2021-05-16&rft.au=Sam+Dean&rft_id=https%3A%2F%2Fwww.latimes.com%2Fbusiness%2Fstory%2F2021-05-16%2Fflamin-hot-cheetos-richard-montanez&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFAndrews" class="citation news cs1">Andrews, Travis M. <a rel="nofollow" class="external text" href="https://www.washingtonpost.com/news/morning-mix/wp/2018/02/23/the-flamin-hot-cheetos-movie-how-a-frito-lay-janitor-created-one-of-americas-most-popular-snacks/">"The Flamin' Hot Cheetos movie: How a Frito-Lay janitor created one of America's most popular snacks"</a>. <i>Washington Post</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190909024207/https://www.washingtonpost.com/news/morning-mix/wp/2018/02/23/the-flamin-hot-cheetos-movie-how-a-frito-lay-janitor-created-one-of-americas-most-popular-snacks/">Archived</a> from the original on 9 September 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">19 September</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Washington+Post&rft.atitle=The+Flamin%27+Hot+Cheetos+movie%3A+How+a+Frito-Lay+janitor+created+one+of+America%27s+most+popular+snacks&rft.aulast=Andrews&rft.aufirst=Travis+M&rft_id=https%3A%2F%2Fwww.washingtonpost.com%2Fnews%2Fmorning-mix%2Fwp%2F2018%2F02%2F23%2Fthe-flamin-hot-cheetos-movie-how-a-frito-lay-janitor-created-one-of-americas-most-popular-snacks%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-Newsweek_flamin_hot-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-Newsweek_flamin_hot_33-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWhalen2019" class="citation web cs1">Whalen, Andrew (27 August 2019). <a rel="nofollow" class="external text" href="https://www.newsweek.com/flamin-hot-cheeto-movie-true-story-creator-richard-montanez-1456377">"THE TRUE STORY OF THE FLAMIN' HOT CHEETOS INVENTOR RICHARD MONTAÑEZ"</a>. <i>Newsweek</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190916214737/https://www.newsweek.com/flamin-hot-cheeto-movie-true-story-creator-richard-montanez-1456377">Archived</a> from the original on 16 September 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">19 September</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Newsweek&rft.atitle=THE+TRUE+STORY+OF+THE+FLAMIN%27+HOT+CHEETOS+INVENTOR+RICHARD+MONTA%C3%91EZ&rft.date=2019-08-27&rft.aulast=Whalen&rft.aufirst=Andrew&rft_id=https%3A%2F%2Fwww.newsweek.com%2Fflamin-hot-cheeto-movie-true-story-creator-richard-montanez-1456377&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-Hustlecheetos-34"><span class="mw-cite-backlink">^ <a href="#cite_ref-Hustlecheetos_34-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Hustlecheetos_34-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCrockett2017" class="citation web cs1">Crockett, Zachary (29 November 2017). <a rel="nofollow" class="external text" href="https://thehustle.co/hot-cheetos-inventor/">"How a janitor at Frito-Lay invented Flamin' Hot Cheetos"</a>. <i>The Hustle</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20191203070259/https://thehustle.co/hot-cheetos-inventor/">Archived</a> from the original on 3 December 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">19 September</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Hustle&rft.atitle=How+a+janitor+at+Frito-Lay+invented+Flamin%27+Hot+Cheetos&rft.date=2017-11-29&rft.aulast=Crockett&rft.aufirst=Zachary&rft_id=https%3A%2F%2Fthehustle.co%2Fhot-cheetos-inventor%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKroll2018" class="citation web cs1">Kroll, Justin (22 February 2018). <a rel="nofollow" class="external text" href="https://variety.com/2018/film/news/flamin-hot-cheetos-movie-devon-franklin-fox-searchlight-1202707879/">"Flamin' Hot Cheetos-Inspired Movie in Works From Fox Searchlight, DeVon Franklin (EXCLUSIVE)"</a>. <i><a href="/wiki/Variety_(magazine)" title="Variety (magazine)">Variety</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180222231156/http://variety.com/2018/film/news/flamin-hot-cheetos-movie-devon-franklin-fox-searchlight-1202707879/">Archived</a> from the original on 22 February 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">29 March</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Variety&rft.atitle=Flamin%27+Hot+Cheetos-Inspired+Movie+in+Works+From+Fox+Searchlight%2C+DeVon+Franklin+%28EXCLUSIVE%29&rft.date=2018-02-22&rft.aulast=Kroll&rft.aufirst=Justin&rft_id=https%3A%2F%2Fvariety.com%2F2018%2Ffilm%2Fnews%2Fflamin-hot-cheetos-movie-devon-franklin-fox-searchlight-1202707879%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMcNary2019" class="citation web cs1">McNary, Dave (27 August 2019). <a rel="nofollow" class="external text" href="https://variety.com/2019/film/news/flamin-hot-cheetos-movie-eva-longoria-1203314982/">"Eva Longoria to Direct Biopic About Flamin' Hot Cheetos Creator"</a>. <i><a href="/wiki/Variety_(magazine)" title="Variety (magazine)">Variety</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190827013338/https://variety.com/2019/film/news/flamin-hot-cheetos-movie-eva-longoria-1203314982/">Archived</a> from the original on 27 August 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">29 March</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Variety&rft.atitle=Eva+Longoria+to+Direct+Biopic+About+Flamin%27+Hot+Cheetos+Creator&rft.date=2019-08-27&rft.aulast=McNary&rft.aufirst=Dave&rft_id=https%3A%2F%2Fvariety.com%2F2019%2Ffilm%2Fnews%2Fflamin-hot-cheetos-movie-eva-longoria-1203314982%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-37">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLowry2023" class="citation web cs1">Lowry, Brian (9 June 2023). <a rel="nofollow" class="external text" href="https://www.cnn.com/2023/06/09/entertainment/flamin-hot-review/index.html">"<i>Flamin<span class="nowrap" style="padding-left:0.1em;">'</span> Hot</i> tells a chips-to-riches story in Eva Longoria's feature directing debut"</a>. <i><a href="/wiki/CNN" title="CNN">CNN</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609191102/https://www.cnn.com/2023/06/09/entertainment/flamin-hot-review/index.html">Archived</a> from the original on 9 June 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">9 June</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNN&rft.atitle=Flamin%27+Hot+tells+a+chips-to-riches+story+in+Eva+Longoria%27s+feature+directing+debut&rft.date=2023-06-09&rft.aulast=Lowry&rft.aufirst=Brian&rft_id=https%3A%2F%2Fwww.cnn.com%2F2023%2F06%2F09%2Fentertainment%2Fflamin-hot-review%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-38">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFShaffer2021" class="citation web cs1">Shaffer, Ellise (16 May 2021). <a rel="nofollow" class="external text" href="https://variety.com/2021/film/news/richard-montanez-flamin-hot-cheetos-responds-1234974227/">"Disputed Flamin' Hot Cheetos Inventor Responds to Frito-Lay's Claims: 'I Was Their Greatest Ambassador'<span class="cs1-kern-right"></span>"</a>. <i><a href="/wiki/Variety_(magazine)" title="Variety (magazine)">Variety</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210519140557/https://variety.com/2021/film/news/richard-montanez-flamin-hot-cheetos-responds-1234974227/">Archived</a> from the original on 19 May 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">19 May</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Variety&rft.atitle=Disputed+Flamin%27+Hot+Cheetos+Inventor+Responds+to+Frito-Lay%27s+Claims%3A+%27I+Was+Their+Greatest+Ambassador%27&rft.date=2021-05-16&rft.aulast=Shaffer&rft.aufirst=Ellise&rft_id=https%3A%2F%2Fvariety.com%2F2021%2Ffilm%2Fnews%2Frichard-montanez-flamin-hot-cheetos-responds-1234974227%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-39">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-cheese-flavored-snacks">"CHEETOS® Crunchy Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180302044507/https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-cheese-flavored-snacks">Archived</a> from the original on 2 March 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Crunchy+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-crunchy-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-cheese-flavored-snacks">"CHEETOS® Puffs Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180301230420/https://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-cheese-flavored-snacks">Archived</a> from the original on 1 March 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Puffs+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-puffs-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-flamin-hot-cheese-flavored-snacks">"CHEETOS® Crunchy FLAMIN' HOT® Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180521170201/https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-flamin-hot-cheese-flavored-snacks">Archived</a> from the original on 21 May 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Crunchy+FLAMIN%27+HOT%C2%AE+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-crunchy-flamin-hot-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTonn2018" class="citation magazine cs1">Tonn, Shara (24 May 2018). <a rel="nofollow" class="external text" href="https://www.wired.com/2010/05/process-cheetos/">"Making Cheetos: It Ain't Easy Being Cheesy"</a>. <i>Wired</i><span class="reference-accessdate">. Retrieved <span class="nowrap">21 November</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Wired&rft.atitle=Making+Cheetos%3A+It+Ain%27t+Easy+Being+Cheesy&rft.date=2018-05-24&rft.aulast=Tonn&rft.aufirst=Shara&rft_id=https%3A%2F%2Fwww.wired.com%2F2010%2F05%2Fprocess-cheetos%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-flamin-hot-cheese-flavored-snacks">"CHEETOS® Puffs FLAMIN' HOT® Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180301230413/https://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-flamin-hot-cheese-flavored-snacks">Archived</a> from the original on 1 March 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Puffs+FLAMIN%27+HOT%C2%AE+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-puffs-flamin-hot-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-44">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-flamin-hot-limon-cheese-flavored-snacks">"CHEETOS® Crunchy FLAMIN' HOT® Limón Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180301230418/https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-flamin-hot-limon-cheese-flavored-snacks">Archived</a> from the original on 1 March 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Crunchy+FLAMIN%27+HOT%C2%AE+Lim%C3%B3n+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-crunchy-flamin-hot-limon-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-xxtra-flamin-hot-cheese-flavored-snacks">"CHEETOS® Crunchy XXTRA FLAMIN' HOT® Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180301230416/https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-xxtra-flamin-hot-cheese-flavored-snacks">Archived</a> from the original on 1 March 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Crunchy+XXTRA+FLAMIN%27+HOT%C2%AE+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-crunchy-xxtra-flamin-hot-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-46">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-flamin-hot-reduced-fat-cheese-flavored-snacks">"CHEETOS® Puffs FLAMIN' HOT® Reduced Fat Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170720112417/http://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-flamin-hot-reduced-fat-cheese-flavored-snacks">Archived</a> from the original on 20 July 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Puffs+FLAMIN%27+HOT%C2%AE+Reduced+Fat+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-puffs-flamin-hot-reduced-fat-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-reduced-fat-cheese-flavored-snacks">"CHEETOS® Puffs Reduced Fat Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171018005929/http://www.fritolay.com/snacks/product-page/cheetos/cheetos-puffs-reduced-fat-cheese-flavored-snacks">Archived</a> from the original on 18 October 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Puffs+Reduced+Fat+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-puffs-reduced-fat-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-cheddar-jalapeno-cheese-flavored-snacks">"CHEETOS® Crunchy Cheddar Jalapeño Cheese Flavored Snacks"</a>. <i>www.fritolay.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171016224424/http://www.fritolay.com/snacks/product-page/cheetos/cheetos-crunchy-cheddar-jalapeno-cheese-flavored-snacks">Archived</a> from the original on 16 October 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">2 May</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.fritolay.com&rft.atitle=CHEETOS%C2%AE+Crunchy+Cheddar+Jalape%C3%B1o+Cheese+Flavored+Snacks&rft_id=https%3A%2F%2Fwww.fritolay.com%2Fsnacks%2Fproduct-page%2Fcheetos%2Fcheetos-crunchy-cheddar-jalapeno-cheese-flavored-snacks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-manufacturingwired-49"><span class="mw-cite-backlink">^ <a href="#cite_ref-manufacturingwired_49-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-manufacturingwired_49-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKoerner2010" class="citation journal cs1">Koerner, Brendan (24 May 2010). <a rel="nofollow" class="external text" href="https://www.wired.com/magazine/2010/05/process_cheetos">"Making Cheetos: It Ain't Easy Being Cheesy"</a>. <i>Wired Magazine</i>. <b>18</b> (6). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110714120908/http://www.wired.com/magazine/2010/05/process_cheetos">Archived</a> from the original on 14 July 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">30 June</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Wired+Magazine&rft.atitle=Making+Cheetos%3A+It+Ain%27t+Easy+Being+Cheesy&rft.volume=18&rft.issue=6&rft.date=2010-05-24&rft.aulast=Koerner&rft.aufirst=Brendan&rft_id=https%3A%2F%2Fwww.wired.com%2Fmagazine%2F2010%2F05%2Fprocess_cheetos&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090917071354/http://www.smiths.com.au/student/cheetos.htm">"Cheetos Cheese Snacks — Smith's Snackfood Company"</a>. Smiths.com.au. Archived from <a rel="nofollow" class="external text" href="http://www.smiths.com.au/student/cheetos.htm">the original</a> on 17 September 2009<span class="reference-accessdate">. Retrieved <span class="nowrap">26 July</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Cheetos+Cheese+Snacks+%E2%80%94+Smith%27s+Snackfood+Company&rft.pub=Smiths.com.au&rft_id=http%3A%2F%2Fwww.smiths.com.au%2Fstudent%2Fcheetos.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.trademarkia.com/dangerously-cheesy-75226133.html">"Apply for a Trademark. Search a Trademark"</a>. <i>trademarkia.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170410215604/http://www.trademarkia.com/dangerously-cheesy-75226133.html">Archived</a> from the original on 10 April 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">10 April</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=trademarkia.com&rft.atitle=Apply+for+a+Trademark.+Search+a+Trademark&rft_id=http%3A%2F%2Fwww.trademarkia.com%2Fdangerously-cheesy-75226133.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-chestermascot-52"><span class="mw-cite-backlink">^ <a href="#cite_ref-chestermascot_52-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-chestermascot_52-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-chestermascot_52-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFStevenson2008" class="citation news cs1">Stevenson, Seth (17 March 2008). <a rel="nofollow" class="external text" href="http://www.slate.com/id/2186601/">"Chester's Got a Brand-New Bag"</a>. <i>Slate</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110411090240/http://www.slate.com/id/2186601">Archived</a> from the original on 11 April 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">12 September</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Slate&rft.atitle=Chester%27s+Got+a+Brand-New+Bag&rft.date=2008-03-17&rft.aulast=Stevenson&rft.aufirst=Seth&rft_id=http%3A%2F%2Fwww.slate.com%2Fid%2F2186601%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-superbowl1-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-superbowl1_53-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWong2009" class="citation news cs1">Wong, Emily (29 January 2009). <a rel="nofollow" class="external text" href="http://www.adweek.com/news/advertising-branding/cheetos-joins-super-bowl-ad-parade-98205">"Cheetos Joins Super Bowl Ad Parade"</a>. <i>AdWeek</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20121010030059/http://www.adweek.com/news/advertising-branding/cheetos-joins-super-bowl-ad-parade-98205">Archived</a> from the original on 10 October 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">12 September</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=AdWeek&rft.atitle=Cheetos+Joins+Super+Bowl+Ad+Parade&rft.date=2009-01-29&rft.aulast=Wong&rft.aufirst=Emily&rft_id=http%3A%2F%2Fwww.adweek.com%2Fnews%2Fadvertising-branding%2Fcheetos-joins-super-bowl-ad-parade-98205&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-54">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://adage.com/madisonandvine/article?article_id=134558">"Frito-Lay Puts Cheetos Brand in Bloggers' Hands"</a>. adage.com. 11 February 2009. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20090218000707/http://adage.com/madisonandvine/article?article_id=134558">Archived</a> from the original on 18 February 2009<span class="reference-accessdate">. Retrieved <span class="nowrap">2 December</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Frito-Lay+Puts+Cheetos+Brand+in+Bloggers%27+Hands&rft.pub=adage.com&rft.date=2009-02-11&rft_id=http%3A%2F%2Fadage.com%2Fmadisonandvine%2Farticle%3Farticle_id%3D134558&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-55">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLearmonth2009" class="citation web cs1">Learmonth, Michael (11 February 2009). <a rel="nofollow" class="external text" href="https://adage.com/article/madisonvine-news/frito-lay-puts-cheetos-brand-bloggers-hands/134558/">"Frito-Lay Puts Cheetos Brand in Bloggers' Hands"</a>. <i>Ad Age</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181209165650/https://adage.com/article/madisonvine-news/frito-lay-puts-cheetos-brand-bloggers-hands/134558/">Archived</a> from the original on 9 December 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">9 December</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Ad+Age&rft.atitle=Frito-Lay+Puts+Cheetos+Brand+in+Bloggers%27+Hands&rft.date=2009-02-11&rft.aulast=Learmonth&rft.aufirst=Michael&rft_id=https%3A%2F%2Fadage.com%2Farticle%2Fmadisonvine-news%2Ffrito-lay-puts-cheetos-brand-bloggers-hands%2F134558%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> <li id="cite_note-wsj-chetos-56"><span class="mw-cite-backlink"><b><a href="#cite_ref-wsj-chetos_56-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFPassy2017" class="citation news cs1">Passy, Charles (15 August 2017). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/you-cant-get-a-table-at-manhattans-cheetos-restaurant-1502749930">"You Can't Get a Table at Manhattan's Cheetos Restaurant - The Spotted Cheetah pop-up eatery sold out all its reservations in just six hours"</a>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. New York City, New York, United States. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170817204835/https://www.wsj.com/articles/you-cant-get-a-table-at-manhattans-cheetos-restaurant-1502749930">Archived</a> from the original on 17 August 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">17 August</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Wall+Street+Journal&rft.atitle=You+Can%27t+Get+a+Table+at+Manhattan%27s+Cheetos+Restaurant+-+The+Spotted+Cheetah+pop-up+eatery+sold+out+all+its+reservations+in+just+six+hours.&rft.date=2017-08-15&rft.aulast=Passy&rft.aufirst=Charles&rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fyou-cant-get-a-table-at-manhattans-cheetos-restaurant-1502749930&rfr_id=info%3Asid%2Fen.wikipedia.org%3ACheetos" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.cheetos.com/">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q484544#P856" title="Edit 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href="/wiki/Template:PepsiCo" title="Template:PepsiCo"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:PepsiCo" title="Template talk:PepsiCo"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:PepsiCo" title="Special:EditPage/Template:PepsiCo"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="PepsiCo535" style="font-size:114%;margin:0 4em"><a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands and<br />subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Pepsi" title="Pepsi">Pepsi</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bubly_Sparkling_Water" title="Bubly Sparkling Water">Bubly</a></li> <li><a href="/wiki/Pepsi" title="Pepsi">Pepsi</a> <ul><li><a href="/wiki/Diet_Pepsi" title="Diet Pepsi">Diet</a></li> <li><a href="/wiki/Jazz_(soft_drink)" title="Jazz (soft drink)">Jazz</a></li> <li><a href="/wiki/Pepsi_Max" title="Pepsi Max">Max</a></li> <li><a href="/wiki/Pepsi_Next" title="Pepsi Next">Next</a></li> <li><a href="/wiki/Pepsi-Cola_Made_with_Real_Sugar" title="Pepsi-Cola Made with Real Sugar">Real Sugar</a></li> <li><a href="/wiki/Pepsi_Twist" title="Pepsi Twist">Twist</a></li> <li><a href="/wiki/Pepsi_Zero_Sugar" title="Pepsi Zero Sugar">Zero Sugar</a></li></ul></li> <li><a href="/wiki/Aquafina" title="Aquafina">Aquafina</a></li> <li><a href="/wiki/Brisk_(drink)" title="Brisk (drink)">Brisk</a><sup>1</sup></li> <li><a href="/wiki/Concordia_(drink)" title="Concordia (drink)">Concordia</a></li> <li><a href="/wiki/Duke_and_Sons" title="Duke and Sons">Duke's</a> <ul><li><a href="/wiki/Duke%27s_Lemonade" class="mw-redirect" title="Duke's Lemonade">Lemonade</a></li> <li><a href="/wiki/Duke%27s_Mangola" class="mw-redirect" title="Duke's Mangola">Mangola</a></li></ul></li> <li><a href="/wiki/Kas_(drink)" title="Kas (drink)">Kas</a></li> <li><a href="/wiki/Lipton" title="Lipton">Lipton</a><sup>1</sup></li> <li><a href="/wiki/Manzanita_Sol" title="Manzanita Sol">Manzanita Sol</a></li> <li><a href="/wiki/Mirinda" title="Mirinda">Mirinda</a></li> <li><a href="/wiki/Mountain_Dew" title="Mountain Dew">Mountain Dew</a> <ul><li><a href="/wiki/Diet_Mountain_Dew" title="Diet Mountain Dew">Diet</a></li> <li><a href="/wiki/Mountain_Dew_Amp" title="Mountain Dew Amp">Amp</a></li> <li><a href="/wiki/Baja_Blast" title="Baja Blast">Baja Blast</a></li> <li><a href="/wiki/Mountain_Dew_Code_Red" title="Mountain Dew Code Red">Code Red</a></li> <li><a href="/wiki/Mountain_Dew_LiveWire" title="Mountain Dew LiveWire">LiveWire</a></li> <li><a href="/wiki/Mountain_Dew_Major_Melon" title="Mountain Dew Major Melon">Major Melon</a></li> <li><a href="/wiki/Mountain_Dew_Voltage" title="Mountain Dew Voltage">Voltage</a></li> <li><a href="/wiki/Mountain_Dew_Voo-Dew" title="Mountain Dew Voo-Dew">Voo-Dew</a></li></ul></li> <li><a href="/wiki/Mug_Root_Beer" title="Mug Root Beer">Mug Root Beer</a></li> <li><a href="/wiki/No_Fear" title="No Fear">No Fear</a><sup>1</sup></li> <li><a href="/wiki/Ocean_Spray_(cooperative)" title="Ocean Spray (cooperative)">Ocean Spray</a><sup>5</sup></li> <li><a href="/wiki/Paso_de_los_Toros_(drink)" title="Paso de los Toros (drink)">Paso de los Toros</a></li> <li><a href="/wiki/Punica_(drink)" title="Punica (drink)">Punica</a></li> <li><a href="/wiki/Rockstar_(drink)" title="Rockstar (drink)">Rockstar</a></li> <li><a href="/wiki/7_Up" title="7 Up">7 Up</a><sup>2</sup></li> <li><a href="/wiki/Shani_(drink)" title="Shani (drink)">Shani</a></li> <li><a href="/wiki/Sierra_Mist" title="Sierra Mist">Sierra Mist</a></li> <li><a href="/wiki/Slice_(drink)" title="Slice (drink)">Slice</a></li> <li><a href="/wiki/SoBe" title="SoBe">SoBe</a></li> <li><a href="/wiki/Starbucks" title="Starbucks">Starbucks</a><sup>1</sup> <ul><li><a href="/wiki/Ethos_Water" title="Ethos Water">Ethos Water</a></li> <li><a href="/wiki/Frappuccino" title="Frappuccino">Frappuccino</a></li></ul></li> <li><a href="/wiki/Starry_(drink)" title="Starry (drink)">Starry</a></li> <li><a href="/wiki/Sting_Energy" title="Sting Energy">Sting Energy</a></li> <li><a href="/wiki/Teem" title="Teem">Teem</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Frito-Lay" class="mw-redirect" title="Frito-Lay">Frito-Lay</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bluebird_Foods" title="Bluebird Foods">Bluebird</a></li> <li><a class="mw-selflink selflink">Cheetos</a></li> <li><a href="/wiki/Cracker_Jack" title="Cracker Jack">Cracker Jack</a></li> <li><a href="/wiki/Doritos" title="Doritos">Doritos</a></li> <li><a href="/wiki/Elma_Chips" title="Elma Chips">Elma Chips</a> <ul><li><a href="/wiki/Baconzitos" class="mw-redirect" title="Baconzitos">Baconzitos</a></li> <li><a href="/wiki/Fandangos_(snack)" title="Fandangos (snack)">Fandangos</a></li> <li><a href="/wiki/Stiksy" title="Stiksy">Stiksy</a></li></ul></li> <li><a href="/wiki/Fritos" title="Fritos">Fritos</a></li> <li><a href="/wiki/Funyuns" title="Funyuns">Funyuns</a></li> <li><a href="/wiki/Gamesa" title="Gamesa">Gamesa</a></li> <li><a href="/wiki/Hostess_Potato_Chips" title="Hostess Potato Chips">Hostess</a></li> <li><a href="/wiki/Kurkure" title="Kurkure">Kurkure</a></li> <li><a href="/wiki/Lay%27s" title="Lay's">Lay's</a> <ul><li><a href="/wiki/Lay%27s_Stax" title="Lay's Stax">Lay's Stax</a></li></ul></li> <li><a href="/wiki/Miss_Vickie%27s" title="Miss Vickie's">Miss Vickie's</a></li> <li><a href="/wiki/Munchos" title="Munchos">Munchos</a></li> <li><a href="/wiki/Oberto_Snacks_Inc." title="Oberto Snacks Inc.">Oberto</a><sup>3</sup></li> <li><a href="/wiki/PopCorners" title="PopCorners">PopCorners</a></li> <li><a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></li> <li><a href="/wiki/Rold_Gold" title="Rold Gold">Rold Gold</a></li> <li><a href="/wiki/Ruffles_(potato_chips)" title="Ruffles (potato chips)">Ruffles</a></li> <li><a href="/wiki/Sabra_(company)" title="Sabra (company)">Sabra</a><sup>4</sup></li> <li><a href="/wiki/Sabritas" title="Sabritas">Sabritas</a></li> <li><a href="/wiki/Smartfood" title="Smartfood">Smartfood</a></li> <li><a href="/wiki/The_Smith%27s_Snackfood_Company" title="The Smith's Snackfood Company">Smith's</a> <ul><li><a href="/wiki/Burger_Rings" title="Burger Rings">Burger Rings</a></li> <li><a href="/wiki/Nobby%27s" title="Nobby's">Nobby's</a></li> <li><a href="/wiki/Toobs" title="Toobs">Toobs</a></li> <li><a href="/wiki/Twisties" title="Twisties">Twisties</a></li></ul></li> <li><a href="/wiki/Stacy%27s_Pita_Chips" title="Stacy's Pita Chips">Stacy's</a></li> <li><a href="/wiki/Sun_Chips" title="Sun Chips">Sun Chips</a></li> <li><a href="/wiki/Tostitos" title="Tostitos">Tostitos</a></li> <li><a href="/wiki/Uncle_Chipps" title="Uncle Chipps">Uncle Chipps</a></li> <li><a href="/wiki/Walkers_(snack_foods)" title="Walkers (snack foods)">Walkers</a> <ul><li><a href="/wiki/Monster_Munch" title="Monster Munch">Monster Munch</a></li> <li><a href="/wiki/Quavers" title="Quavers">Quavers</a></li> <li><a href="/wiki/Squares_(crisps)" title="Squares (crisps)">Squares</a></li> <li><a href="/wiki/Wotsits" title="Wotsits">Wotsits</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Gatorade" title="Gatorade">Gatorade</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CytoSport" title="CytoSport">CytoSport</a></li> <li><a href="/wiki/Propel_Water" title="Propel Water">Propel Water</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cap%27n_Crunch" title="Cap'n Crunch">Cap'n Crunch</a></li> <li><a href="/wiki/King_Vitaman" title="King Vitaman">King Vitaman</a></li> <li><a href="/wiki/Life_(cereal)" title="Life (cereal)">Life</a></li> <li><a href="/wiki/Pearl_Milling_Company" title="Pearl Milling Company">Pearl Milling</a></li> <li><a href="/wiki/Quisp" title="Quisp">Quisp</a></li> <li><a href="/wiki/Rice-A-Roni" title="Rice-A-Roni">Rice-A-Roni</a></li> <li><a href="/wiki/Scott%27s_Porage_Oats" title="Scott's Porage Oats">Scott's Porage Oats</a></li> <li><a href="/wiki/Toddy_(PepsiCo)" title="Toddy (PepsiCo)">Toddy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Copella" title="Copella">Copella</a></li> <li><a href="/wiki/Dole_plc" title="Dole plc">Dole</a><sup>5</sup></li> <li><a href="/wiki/Naked_Juice" title="Naked Juice">Naked</a></li> <li><a href="/wiki/Tropicana_Products" title="Tropicana Products">Tropicana</a></li> <li><a href="/wiki/Tropolis" class="mw-redirect" title="Tropolis">Tropolis</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:PepsiCo_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/130px-PepsiCo_logo.svg.png" decoding="async" width="130" height="36" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/195px-PepsiCo_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a6/PepsiCo_logo.svg/260px-PepsiCo_logo.svg.png 2x" data-file-width="2500" data-file-height="694" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other holdings</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Duke_and_Sons" title="Duke and Sons">Duke and Sons</a></li> <li><a href="/wiki/Duyvis" title="Duyvis">Duyvis</a></li> <li><a href="/wiki/Lebedyansky_(company)" title="Lebedyansky (company)">Lebedyansky</a></li> <li><a href="/wiki/Marbo_Product" title="Marbo Product">Marbo Product</a></li> <li><a href="/wiki/Matutano" title="Matutano">Matutano</a></li> <li><a href="/wiki/Pioneer_Foods" title="Pioneer Foods">Pioneer Foods</a></li> <li><a href="/wiki/Sandora" title="Sandora">Sandora</a></li> <li><a href="/wiki/Siete_Foods" title="Siete Foods">Siete Foods</a></li> <li><a href="/wiki/Simba_(South_African_company)" title="Simba (South African company)">Simba</a></li> <li><a href="/wiki/SodaStream" title="SodaStream">SodaStream</a></li> <li><a href="/wiki/Wimm-Bill-Dann_Foods" title="Wimm-Bill-Dann Foods">Wimm-Bill-Dann</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former holdings and products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/California_Pizza_Kitchen" title="California Pizza Kitchen">California Pizza Kitchen</a></li> <li><a href="/wiki/Chevys_Fresh_Mex" title="Chevys Fresh Mex">Chevys Fresh Mex</a></li> <li><a href="/wiki/D%27Angelo_Grilled_Sandwiches" title="D'Angelo Grilled Sandwiches">D'Angelo Grilled Sandwiches</a></li> <li><a href="/wiki/East_Side_Mario%27s" title="East Side Mario's">East Side Mario's</a></li> <li><a href="/w/index.php?title=Honey_Oh%27s!&action=edit&redlink=1" class="new" title="Honey Oh's! (page does not exist)">Honey Oh's!</a></li> <li><a href="/wiki/Hot_%27n_Now" title="Hot 'n Now">Hot 'n Now</a></li> <li><a href="/wiki/Loft,_Inc." title="Loft, Inc.">Loft, Inc.</a></li> <li><a href="/wiki/North_American_Van_Lines" title="North American Van Lines">North American Van Lines</a></li> <li><a href="/wiki/Wilson_Sporting_Goods" title="Wilson Sporting Goods">Wilson Sporting Goods</a></li> <li><a href="/wiki/Yum!_Brands" title="Yum! Brands">Yum! Brands</a> <ul><li><a href="/wiki/KFC" title="KFC">KFC‎</a></li> <li><a href="/wiki/Pizza_Hut" title="Pizza Hut">Pizza Hut</a></li> <li><a href="/wiki/Taco_Bell" title="Taco Bell">Taco Bell</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Caleb_Bradham" title="Caleb Bradham">Caleb Bradham</a> (founder)</li> <li><a href="/wiki/Indra_Nooyi" title="Indra Nooyi">Indra Nooyi</a> (chairman)</li> <li><a href="/wiki/Ramon_Laguarta" title="Ramon Laguarta">Ramon Laguarta</a> (CEO)</li> <li><a href="/wiki/Robert_E._Allen_(telecommunications_executive)" title="Robert E. Allen (telecommunications executive)">Robert E. Allen</a></li> <li><a href="/wiki/Dina_Dublon" title="Dina Dublon">Dina Dublon</a></li> <li><a href="/wiki/Alberto_Ibarg%C3%BCen" title="Alberto Ibargüen">Alberto Ibargüen</a></li> <li><a href="/wiki/Donald_M._Kendall" title="Donald M. Kendall">Donald M. Kendall</a></li> <li><a href="/wiki/Steven_Reinemund" title="Steven Reinemund">Steven Reinemund</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/500_Park_Avenue" title="500 Park Avenue">500 Park Avenue (Pepsi-Cola Building)</a></li> <li><a href="/wiki/2021_Frito-Lay_strike" title="2021 Frito-Lay strike">2021 Frito-Lay strike</a></li> <li><a href="/wiki/Chester_Cheetah" title="Chester Cheetah">Chester Cheetah</a></li> <li><a href="/wiki/Cola_wars" title="Cola wars">Cola wars</a></li> <li><a href="/wiki/List_of_assets_owned_by_PepsiCo" class="mw-redirect" title="List of assets owned by PepsiCo">List of assets owned by PepsiCo</a></li> <li><a href="/wiki/Pepsi_Globe" title="Pepsi Globe">Pepsi Globe</a></li> <li><a href="/wiki/Pepsi_Number_Fever" title="Pepsi Number Fever">Pepsi Number Fever</a></li> <li><a href="/wiki/Pepsi_P1" title="Pepsi P1">Pepsi P1</a></li> <li><a href="/wiki/Pepsi_Spire" title="Pepsi Spire">Pepsi Spire</a></li> <li><a href="/wiki/Pepsi_Stuff" title="Pepsi Stuff">Pepsi Stuff</a> <ul><li><a href="/wiki/Leonard_v._Pepsico,_Inc." title="Leonard v. Pepsico, Inc.">Leonard v. Pepsico, Inc.</a> <ul><li><i><a href="/wiki/Pepsi,_Where%27s_My_Jet%3F" title="Pepsi, Where's My Jet?">Pepsi, Where's My Jet?</a></i></li></ul></li></ul></li> <li><a href="/wiki/Pepsi-Cola_sign" title="Pepsi-Cola sign">Pepsi-Cola sign</a></li> <li><i><a href="/wiki/Pepsiman_(video_game)" title="Pepsiman (video game)">Pepsiman</a></i></li> <li><a href="/wiki/Pilk" title="Pilk">Pilk</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><sup>1</sup>Produced under a partnership with <a href="/wiki/LIPTON_Teas_and_Infusions" class="mw-redirect" title="LIPTON Teas and Infusions">LIPTON Teas and Infusions</a></li> <li><sup>2</sup>Outside the U.S.</li> <li><sup>3</sup>Distributed</li> <li><sup>4</sup>49% owned</li> <li><sup>5</sup>Fruit juices under license</li></ul> <hr /> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:PepsiCo" title="Category:PepsiCo">Category</a></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/20px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <a href="https://commons.wikimedia.org/wiki/Category:PepsiCo" class="extiw" title="commons:Category:PepsiCo">Commons</a></li></ul> </div></td></tr></tbody></table></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Commons-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/40px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/60px-Commons-logo.svg.png 1.5x" data-file-width="1024" data-file-height="1376" /></a></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; 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