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c-subheader-post__title" > New Custom Ads Features On Yelp: Distance Targeting and Custom Ad Text</h1> <hr> <div class="c-subheader-post__authors "> <div class="post-authors"> <div class="post-authors__image post-authors__image--default"> <img class="post-authors__image-avatar" src="https://blog.yelp.com/wp-content/themes/core/assets/img/theme/branding-assets/yelp-logo-burst-v2-white.svg" alt="" /> </div> <div class="post-authors__authors"> <div class="author"><a href="https://blog.yelp.com/author/kieran/">Kieran Stanley</a></div> <div class="post-meta"> <span class="post-meta__date"> <time datetime="2018-07-13T09:52:32-07:00"> July 13, 2018 </time> </span> </div> </div> </div> <div class="social-share"> <p class="social-share__title">Share This</p> <div class="addtoany_shortcode"><div class="a2a_kit a2a_kit_size_20 addtoany_list" data-a2a-url="https://blog.yelp.com/businesses/new-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text/" data-a2a-title="New Custom Ads Features On Yelp: Distance Targeting and Custom Ad Text"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="Facebook" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/facebook.svg" width="20" height="20" alt="Facebook"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="Twitter" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/twitter.svg" width="20" 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alt="LinkedIn"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="Email" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/email.svg" width="20" height="20" alt="Email"></a></div></div></div> </div>   <hr> </div> </div>    </header> <article class="item-single"> <div class="item-single__content s-sink t-sink l-sink l-sink--double"> <p><span style="font-weight: 400;">Today we’re announcing two new features to give businesses more control over their ad campaigns on Yelp:</span></p> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;"><strong>Distance Targeting</strong>: choose where to show ads relative to the business’s location</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;"><strong>Custom Ad Text</strong>: write custom messaging for use in the ad</span></li> </ol> <h2><b>Distance Targeting</b></h2> <p><span style="font-weight: 400;">The distance feature lets businesses determine how far away from their business they want to show their ad. Geographic targeting is consistently one of the most requested features by advertisers. Some businesses serve very large areas and want to cast a wide net while others want to focus on customers very close to their business’s location. This feature caters to both.</span></p> <figure class="wp-image wp-image--no-caption aligncenter"><img fetchpriority="high" decoding="async" class="wp-image-119389 size-large " src="https://www.yelpblog.com/wp-content/uploads/2018/07/Blog-distance-HQ-1024x884.png" alt="" width="750" height="647" /></figure> <p><span style="font-weight: 400;">Previously, Yelp optimized distance targeting using other data, including business and consumer location information. This feature gives a mechanism for advertisers to give Yelp more information about what they want from their ad campaign, allowing Yelp to serve ads that better meet advertisers’ goals.</span></p> <h2><b>Custom Ad Text</b></h2> <p><span style="font-weight: 400;">We’ve seen that advertisers love the ability to pick a Yelp review to feature in their ad. Now they’ll also have the option to write a message of their own. This means advertisers can promote specific products or promote a consistent message across different marketing channels. Advertisers can also experiment with different reviews or custom messaging to see what works best for them.</span></p> <figure class="wp-image wp-image--no-caption aligncenter"><img decoding="async" class="size-large wp-image-119388 " src="https://www.yelpblog.com/wp-content/uploads/2018/07/Blog-custom-text-HQ-1024x642.png" alt="" width="750" height="470" /></figure> <p><span style="font-weight: 400;">Business owners with a single location or a small number of businesses can start using Custom Ads with just a few easy steps:</span></p> <ol> <li style="font-weight: 400;"><span style="font-weight: 400;">Claim your business and start a Yelp Ads campaign at <a href="https://biz.yelp.com/">biz.yelp.com</a></span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Click the “Customize Ad” button on the desktop version of the Yelp Ads dashboard</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Set a distance and/or write custom text for your ad</span></li> </ol> <p><span style="font-weight: 400;">If you’re a larger business, contact yelpnational@yelp.com to learn about our offerings. You can also learn more about advertising on Yelp, <a href="https://www.yelpblog.com/2018/04/4-things-you-should-know-about-advertising-on-yelp-in-2018">here</a>!</span></p> </div> <div class="item-single__tags-sharing l-sink l-sink--double"> <div class="tags-sharing"> <div class="tags-sharing__tags"> <a class="b-buttons__button a-btn-secondary" href="https://blog.yelp.com/topic/yelp-ads/"> Yelp Ads</a> </div> <div class="social-share"> <p class="social-share__title">Share This</p> <div class="addtoany_shortcode"><div class="a2a_kit a2a_kit_size_20 addtoany_list" data-a2a-url="https://blog.yelp.com/businesses/new-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text/" data-a2a-title="New Custom Ads Features On Yelp: Distance Targeting and Custom Ad Text"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="Facebook" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/facebook.svg" width="20" height="20" alt="Facebook"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="Twitter" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/twitter.svg" width="20" height="20" alt="Twitter"></a><a class="a2a_button_pinterest" href="https://www.addtoany.com/add_to/pinterest?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="Pinterest" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/pinterest.svg" width="20" height="20" alt="Pinterest"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="LinkedIn" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/linkedin.svg" width="20" height="20" alt="LinkedIn"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=https%3A%2F%2Fblog.yelp.com%2Fbusinesses%2Fnew-custom-ads-features-on-yelp-distance-targeting-and-custom-ad-text%2F&linkname=New%20Custom%20Ads%20Features%20On%20Yelp%3A%20Distance%20Targeting%20and%20Custom%20Ad%20Text" title="Email" rel="nofollow noopener" target="_blank"><img src="/wp-content/themes/core/assets/img/theme/social-icons/email.svg" width="20" height="20" alt="Email"></a></div></div></div> </div> </div> <div class="s-sink t-sink l-sink l-sink--double"> <div class="item-single__rate-my-post"> <div class="rmp-widgets-container rmp-wp-plugin rmp-main-container js-rmp-widgets-container js-rmp-widgets-container--119385 " data-post-id="119385"> <style> .rmp-heading--title { font-family: 'Poppins', sans-serif; font-weight: 700; } </style>  <div class="rmp-rating-widget js-rmp-rating-widget"> <p class="rmp-heading rmp-heading--title"> Did you find this post valuable? 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