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שיווקיסט | כלכליסט
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const sharingClassList = default_list; const sharingClassToDataLayerName = object_list; const className = [...event.target.classList].find((className) => sharingClassList.includes(className) ); if (!className || !window.collectGa4DataFromDomElements) { return; } const data = window.collectGa4DataFromDomElements(event); const dateModified = new Date(data.date_modified) data.date_modified = dateModified.getFullYear() + "-" + (dateModified.getMonth()+1) + "-" + dateModified.getDate() + " " + dateModified.getHours() + ":" + dateModified.getMinutes() + ":" + dateModified.getSeconds(); const datePublished = new Date(data.date_published) data.date_published = datePublished.getFullYear() + "-" + (datePublished.getMonth()+1) + "-" + datePublished.getDate() + " " + datePublished.getHours() + ":" + datePublished.getMinutes() + ":" + datePublished.getSeconds(); window.dataLayer = window.dataLayer || []; window.dataLayer.push({ event: "content_share", social_network_name: sharingClassToDataLayerName[className], content_type_shared: "article", ...data, }); }); window.collectGa4DataFromDomElements = (e) => { // when the event is captured, bubble up the tree to find elements with the data attribute "yitan-dc_path" // then collect all data attributes of the elements with the data attributes that start with "yitan" // and send them to the dataLayer let dataToCollect = {}; let el = e.target; while (el) { const data = Object.keys(el.dataset) .filter((key) => key.startsWith("yitan")) .reduce((obj, key) => { if (!obj[key]) { obj[key] = el.dataset[key]; } return obj; }, {}); if (Object.keys(data).length) { // have data keys lose the yitan prefix and convert to snake case Object.keys(data).forEach((key) => { const newKey = key .replace(/([A-Z])/g, "_$1") .toLowerCase() .replace("yitan_", ""); data[newKey] = data[key]; delete data[key]; }); dataToCollect = { ...dataToCollect, ...data }; } const nextEl = el.closest("[data-yitan-dc_path]"); if (nextEl === el) { break; } el = nextEl; } dataToCollect["event_timestamp"] = new Date() .toISOString() .replace("T", " ") .replace("Z", " UTC"); 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