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Advertising Law Newsletter: Reference Service for Attorneys
<!DOCTYPE html> <!--[if lt IE 7]> <html class="no-js lt-ie9 lt-ie8 lt-ie7" lang="en"> <![endif]--> <!--[if IE 7]> <html class="no-js lt-ie9 lt-ie8" lang="en"> <![endif]--> <!--[if IE 8]> <html class="no-js lt-ie9" lang="en"> <![endif]--> <!-- Consider adding a manifest.appcache: h5bp.com/d/Offline --> <!--[if gt IE 8]><!--> <html class="no-js" lang="en"> <!--<![endif]--> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <title>Advertising Law Newsletter: Reference Service for Attorneys</TITLE> <meta name="description" content="Are you looking for the advertising law newsletter / reference service used by many top attorneys and major U.S. advertisers?"> <meta name="keywords" content="advertising law compliance false misleading unfair deceptive lawyers advertisers attorneys"> <meta name="owner" content="JLCom Publishing Co., LLC"> <meta name="copyright" content="1999, 2000, 2001, 2002, 2003, 2004, 2005, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019"> <meta name="robots" content="all"> <meta name="viewport" content="width=device-width"> <link href="http://widgets.twimg.com/j/1/widget.css" type="text/css" rel="stylesheet"> <link rel="stylesheet" href="css/screen.css"> <script src="js/libs/modernizr-2.5.3.min.js"></script> </head> <body class="article"> <!--[if lt IE 7]><p class="chromeframe">Your browser is <em>obsolete.</em> <a href="http://browsehappy.com/">Upgrade to a different browser</a> or <a href="http://www.google.com/chromeframe/?redirect=true">install Google Chrome Frame</a> to experience a better, safer Internet.</p><![endif]--> <header> <nav> <ul class="clearfix"> <li><a href="http://www.lawpublish.com/">Home</a></li> <li><a href="http://www.lawpublish.com/about2.html">About Us</a> <ul> <li><a href="http://www.lawpublish.com/gbook/">Guest Book</a></li> <li><a href="http://www.lawpublish.com/sitemap.html">Site Map</a></li> </ul> </li> <li><a href="http://www.lawpublish.com/press-releases/">Press Releases</a></li> <li><a href="http://www.lawpublish.com/hot1.html">Resources</a> <ul> <li><a href="http://www.lawpublish.com/calendar.html">Calendar of Events</a></li> <li><a href="http://www.lawpublish.com/hot1.html">Advertising Law Resource</a></li> <li><a href="http://www.lawpublish.com/doc.html">FTC Documents</a></li> </ul> </li> </ul> </nav> </header> <section id="content" class="clearfix"> <article class="column"><!-- start of left-side content --> <ins id="google_ads_frame1_anchor" style="border: medium none ; margin: 0pt; padding: 0pt; display: block; height: 0px; position: relative; visibility: visible; width: 468px;"> </ins> <p><CENTER><H1>About Advertising Compliance Service</H1></CENTER></p> <p><CENTER><H2>The Advertising Law Reference Service that Was Used by<br> Many Top Attorneys and Major U.S. Advertisers</H2></CENTER></p> <ul> <p><il><b>ITEM</b>: The Federal Register is the repository of all of Washington's regulations. In 2010, for example, the register totaled a staggering <a href="http://www.gpo.gov/fdsys/pkg/FR-2010-12-28/html/2010-32541.htm">81,405 pages</a>! That's in the neighborhood of 200-300 pounds of new and/or proposed regulations, new and/or proposed rules, notices of hearings, and a blizzard of other regulatory minutiae. (The <a href="http://www.gpo.gov/fdsys/pkg/FR-2012-03-23/html/FR-2012-03-23-ReaderAids.htm">annual subscription price for the Federal Register paper edition</a> is not cheap - $749 plus postage!) But then, failure to comply with these new - and increasingly stringent and complex - rules and regulations can be costly, very costly. It has been estimated that the cost for those regulations is a mind-blowing $1.8 trillion per year. </p> <p><il><b>ITEM</b>: Such federal agencies as the Federal Trade Commission are another major factor that every advertiser MUST not only be aware of but closely follow all of the decisions, rulings and other guidance that this agency issues.</p> <p><il><b>ITEM</b>: The courts are also intimately involved with advertising law - and every advertiser must keep up with the many decisions impacting advertising, marketing and promotions.</p> </ul> </li> <h2>Advertising Law-Related Articles</h2> <dl> <dt>"<a href="http://www.lawpublish.com/12-key-advertising-related-laws-you-should-know.html">12 Key Advertising-Related Laws You Should Know</a>"</dt> <dd>This article examines 12 key advertising-related laws that you should know about before you review your ads to make sure your ads don't run afoul of these laws.</dd> <dt>"<a href="http://www.lawpublish.com/10-things-to-do-so-your-ads-comply-with-advertising-laws.html">10 Things to Do So Your Ads Comply With Advertising Laws</a>"</dt> <dd>This article discusses 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with advertising law's many requirements.</dd> <dt>"<a href="http://www.lawpublish.com/10-tactics-to-use-so-your-ads-comply-with-advertising-laws.html">10 Tactics to Use So Your Ads Comply with Advertising Laws</a>"</dt> <dd>This article presents 10 tactics you could use to help your ads comply with the many laws, rules, regulations and guidelines that may affect your advertisements.</dd> <dt>"<a href="http://www.lawpublish.com/10-major-advertising-law-related-concepts.html">10 Major Advertising Law-Related Concepts</a>"</dt> <dd>This article is a useful review of 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with the numerous laws, rules, regulations and guidelines that may affect your ads.</dd> </dl> </article><!-- end of left-side content --> <div id="sidebar" class="column last"><!-- start of right sidebar --> <aside> <h3>Editor's Note:</h3> <p>This website is where you can find advertising law information based on articles and news briefs that appeared in past issues of <b>Advertising Compliance Service</b>, which was continuously published from 1981 through 2015, its final year. </p> </aside> <aside> <h3>Our Related Website</h3> <ul> <li><a href="http://www.advertisingcomplianceservice.com/">Advertising Compliance Service</a></li> </ul> </aside> </div><!-- end of sidebar --> </section> <footer> <div class="column"> <h4>Advertiser Help Pamphlets</h4> <ul> <li><a href="http://www.lawpublish.com/ftc-adfaq.html">Ad FAQ</a></li> <li><a href="http://www.lawpublish.com/ftc-auction.html">Auctions</a></li> <li><a href="http://www.lawpublish.com/ftchealt.html">Health Claims</a></li> <li><a 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