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<!doctype html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="ie=edge"> <link rel="preload" as="style" href="https://www.ecvinternational.com/build/assets/app-b75edb8a.css" /><link rel="modulepreload" href="https://www.ecvinternational.com/build/assets/app-08dd5996.js" /><link rel="stylesheet" href="https://www.ecvinternational.com/build/assets/app-b75edb8a.css" /><script type="module" src="https://www.ecvinternational.com/build/assets/app-08dd5996.js"></script> <meta name="keywords" content inertia> <meta name="description" content inertia> <title inertia>Home | DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit</title></head> <body> <div id="app" data-page="{"component":"Event/Index","props":{"errors":{},"flash":{"success":null,"error":null,"data":null},"user":{"id":null,"name":null,"email":null,"phone_area":null,"phone":null,"company":null,"department":null,"position":null},"lang":"en","lang_package":[],"adaptation":"pc","webpage":{"id":21,"pub_project_id":189,"identify":"vyagzk","lang":["en","zh"],"title":"DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit","keywords":"","description":"","theme_color":"#455FE8","theme_btn_color":"#FC8108","message_required":1,"status":1,"slug":"CDMES2025","agenda_download":2,"created_at":"2024-11-01 16:26:09","updated_at":"2024-11-13 10:37:01","deleted_at":null,"urlSearch":"cci=21&lang=en","current_lang":"en","can_download_agenda":2},"pageObj":{"id":101,"e_webpage_id":21,"page":"HomePage","title":"Home | DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit","keywords":"","description":"","content":[{"label":"顶部","v":1,"module_name":"Header","module_content":{"logo":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/1de654bf-b3a0-476f-bbb2-236a5c8cb675.png","t_en":"DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit","t_zh":"DMES 2025-第十五届中国数字营销与电商创新峰会","d_en":"March 27-28, 2025 | Shanghai,China","d_zh":"2024年3月27-28日 | 中国 上海","b_en":"Register Now","b_zh":"注册咨询"}},{"label":"导航","v":1,"module_name":"NavMenu","module_content":[{"type":"home","t_en":"Home","t_zh":"首页","v":1},{"type":"speakers","t_en":"Speakers","t_zh":"演讲嘉宾","v":2},{"type":"sponsors","t_en":"Sponsors","t_zh":"赞助商","v":2},{"type":"report","t_en":"2024 Post-Summit Report","t_zh":"2024年会后报告","v":1},{"type":"agenda","t_en":"Agenda For 2025","t_zh":"2025年议程","v":1},{"type":"faq","t_en":"Faq","t_zh":"常见问题","v":1},{"type":"more-events","t_en":"More Events","t_zh":"更多活动","v":1},{"type":"contact-us","t_en":"Contact Us","t_zh":"联系我们","v":1}]},{"label":"背景标题","v":1,"module_name":"Banner","module_content":{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/97c7da55-a55a-47f4-a8d5-10f525e04831.jpg","t_en":"DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit","t_zh":"DMES 2025-第十五届中国数字营销与电商创新峰会","d1_en":"March 27-28, 2025 | Shanghai,China","d1_zh":"2025年3月27-28日 | 中国 上海","d2_en":"The summit will be held in-person and online","d2_zh":"本次会议线上线下同步举行","b_en":"Register Now","b_zh":"注册咨询","start_time":"2025-03-27 08:30:00","icons":[{"i":"icon-yanjiang","n":"15","p":"+","d_en":"Speakers","d_zh":"演讲嘉宾"},{"i":"icon-yonghu","n":"200","p":"+","d_en":"Tickets","d_zh":"门票"},{"i":"icon-enterprise","n":"100","p":"+","d_en":"Enterprises","d_zh":"参会企业"}]}},{"label":"Summit Background","v":1,"module_name":"Background","module_content":{"t_en":"Summit Background","t_zh":"峰会背景","d_en":"In recent years, China's economic structure has undergone another upgrade, with artificial intelligence (AI) technology leading the fourth industrial revolution. Consumption trends have shifted from quantity growth to adjustments within the existing stock. As consumers become more cautious in their decision-making, it is getting harder to get them to spend money. Meanwhile, short videos, live-streaming, and social e-commerce have emerged, and consumer interactions have become fragmented, making it increasingly difficult to capture consumers' attention. These changes are indeed driving significant changes in China's marketing and business models. In the challenging, confusing, anxious yet seemingly hopeful year of 2025, how can enterprises effectively capitalize on opportunities, swiftly respond, and improve marketing efficiency through technology to achieve remarkable growth?\n\nThis summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.","d_zh":"近年，中国经济结构再次升级，人工智能AI技术引领第四次工业革命，消费趋势从增量到存量调整，消费决策也变得愈加谨慎，让消费者花钱变得越来越难；同时，短视频、直播、社交电商兴起，消费者互动变得碎片化，抓住消费者注意力的门槛变得越来越高。这些变化都切切实实地正在推动中国营销和商业模式的变革。在困难、迷茫、焦虑又似乎充满希望的2025年，企业应该如何抓住先机，快速响应，通过技术向营销要效率，实现增长破局？\n\n本次峰会将通过六大热点主题帮助营销和电商人更深入地解读经济慢行下品牌营销生态环境的变化，洞悉电商运营最新动向，打造品牌韧性，穿越周期，回归生意本质，系统性地解决当下营销和电商人的痛点问题。","b_en":"Enquire About Attending, Speaking Or Sponsoring","b_zh":""}},{"label":"Topics","v":1,"module_name":"Topic","module_content":{"t_en":"Topics","t_zh":"热点话题","topics":[{"t_en":"➤ New Changes in Marketing Driven by Omni-link AI","t_zh":"➤ 全链路AI驱动下的营销新变革"},{"t_en":"➤ How Can Generative AI Open up a New Personalized Shopping Experience","t_zh":"➤ 生成式AI如何开启个性化购物新体验"},{"t_en":"➤ How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the “User First” Strategy?","t_zh":"➤ “用户为先” ，品牌电商如何实现GMV和ROI双增长"},{"t_en":"➤ Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands","t_zh":"➤ 分需时代，借力AI抓住消费升级or消费降级的机遇"},{"t_en":"➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown","t_zh":"➤ 经济慢行下，建立品牌韧性，穿越周期"},{"t_en":"➤ Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty","t_zh":"➤ 数字化助力B2B企业在不确定性时代回归生意的本质"},{"t_en":"➤ B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing","t_zh":"➤ B2B营销：企业如何做好ABM大客户营销"},{"t_en":"➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce","t_zh":"➤ 圆桌讨论：全域运营，站内外一体化营销助力电商新增长"},{"t_en":"…","t_zh":"……"}],"b_en":"View All Topics","b_zh":"查看所有话题"}},{"label":"Speakers","v":2,"module_name":"Speaker","module_content":{"t_en":"Speakers","t_zh":"部分确认演讲嘉宾","d_en":"Corporate logos are obtained from public sources on the Internet, please contact us for deletion if there is any infringement.","d_zh":"公司 LOGO 是从互联网公开来源获得，如有侵权，请联系我们删除。","b_en":"View All Speakers","b_zh":"查看所有演讲嘉宾","p_color":"#FFFFFF","p_fontSize":13,"c_color":"#E74200","c_fontSize":13,"backgroundColor":"#333333","textAlign":"center","border":1,"shadow":1,"speakers":[{"img":"","c_en":"","c_zh":"","p_en":"","p_zh":"","c2_en":"","c2_zh":"","p2_en":"","p2_zh":""}]}},{"label":"Sponsors","v":2,"module_name":"Sponsor","module_content":{"t_en":"Sponsors","t_zh":"赞助商","rank":"horizontal","sponsors":[{"t_en":"","t_zh":"","img":"","link":"","d_en":"","d_zh":""}]}},{"label":"MULTIPLE SPONSORSHIP FORMS","v":1,"module_name":"Benefit","module_content":{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/2c48c544-d6ca-4228-9921-2b304c922537.jpg","t_en":"MULTIPLE SPONSORSHIP FORMS","t_zh":"多种赞助形式","d_en":"Diamond Sponsor\nPresentation Sponsor\nExhibition/Booth Sponsor\nPanel Discussion Sponsor\nTea Break Video Sponsor\nGift Sponsor...","d_zh":"钻石赞助\n演讲赞助\n展览/展位赞助\n小组讨论赞助\n茶歇赞助\n礼品赞助...","b_en":"Get Sponsorship Opportunities","b_zh":"获取更多信息"}},{"label":"Partial Participating Companies","v":2,"module_name":"Company","module_content":{"t_en":"Partial Participating Companies","t_zh":"部分参会企业","d_en":"Corporate logos are obtained from public sources on the lnternet, please contact us for deletion if there is any infringement.","d_zh":"公司 LOGO 是从互联网公开来源获得，如有侵权，请联系我们删除。","companies":[{"img":"","link":"","v":1}]}},{"label":"Main Participating Groups","v":2,"module_name":"Group","module_content":{"t_en":"Main Participating Groups","t_zh":"主要参会群体","industry":{"t_en":"Industry Sectors of attendees","t_zh":"行业","groups":[{"t_en":"","t_zh":"","n":""}]},"position":{"t_en":"Positions of attendees","t_zh":"职位","groups":[{"t_en":"","t_zh":""}]}}},{"label":"Why you must attend 2024","v":1,"module_name":"Why","module_content":{"t_en":"Why you must attend 2025","t_zh":"为什么应该参加2025届峰会","reasons":[{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/906c4564-3baf-4d7c-b01d-eed9a44b98d9.jpg","t_en":"Networking","t_zh":"建立关系网","d_en":"The summit brings together an elite gathering of industry experts, influential leaders, and like-minded professionals. Immerse yourself in invaluable networking opportunities to forge meaningful connections and fuel potential collaborations.","d_zh":""},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/fbe24321-aad3-4e8a-9da8-9555a65905b3.jpg","t_en":"Knowledge and Insight","t_zh":"知识和洞察","d_en":"The summit hosts influential speakers and thought leaders who share their experiences, ideas, and visions. This event provide valuable knowledge, insights, and the latest updates on industry trends, innovations, and best practices.","d_zh":""},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/465ef5bb-a883-48e9-b1dc-203710a19f9b.jpg","t_en":"Potential Cooperation Opportunities","t_zh":"潜在合作机会","d_en":"By attending a summit, you can find potential collaborators or partners to work on projects or research that align with their interests and goals.","d_zh":""},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/6dbe1266-fca1-46e1-8a73-cc3cf8add864.jpg","t_en":"Roundtables and Workshops","t_zh":"圆桌讨论","d_en":"With roundtables, workshops and other interactive activities to choose from, the conference sessions are just the beginning. Learn and interact from others in different roles, companies and expertise to build partnerships in this booming market.","d_zh":""},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/f531eb26-412b-4246-aa80-4af110e47275.jpg","t_en":"Exposure and Branding","t_zh":"品牌曝光","d_en":"For businesses or organizations seeking exposure, the summit offers a platform to showcase products, or services. Presenting or participating in relevant sessions can boost visibility, branding, and reputation within the industry.","d_zh":""},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/e183605d-252c-45b2-805d-a61f2ae38f3b.jpg","t_en":"Professional Service","t_zh":"专业的服务","d_en":"With group discounts of up to 15%. Take advantage of every opportunity to connect with financiers, government representatives, and key industrial producers, in an environment specifically fostered for collaboration and knowledge-sharing.","d_zh":""}],"b_en":"Learn More","b_zh":""}},{"label":"Participation Formats","v":1,"module_name":"Formats","module_content":{"t_en":"PARTICIPATION FORMATS","t_zh":"参会方式","content":[{"t_en":"In-Person Registration","t_zh":"线下报名","b_en":"REGISTER NOW","b_zh":"注册咨询","des":[{"d_en":"A. The fee is inclusive of two days conference, conference materials, two luncheons and all refreshments. Accommodation and travel is not included.","d_zh":"A. 费用包含两天会议费，材料费以及所有午餐和茶歇的费用，但不包括交通和住宿"},{"d_en":"B. Simultaneous translation (from Mandarin to English and vice versa) for the entire event.","d_zh":"B. 整个活动的同声传译（普通话与英语）"},{"d_en":"C. Video recording for the entire event.","d_zh":"C. 全程录像"}]},{"t_en":"Live Broadcasting Registration","t_zh":"会议直播","b_en":"REGISTER NOW","b_zh":"注册咨询","des":[{"d_en":"A. The fee is inclusive of two-day conference’s live broadcasting and conference materials.","d_zh":"A. 费用包含为期两天的会议直播及会议资料"},{"d_en":"B. Simultaneous translation (from Mandarin to English) for the entire event.","d_zh":"B. 整个活动的同声传译（普通话与英语）"},{"d_en":"C. Video recording for the entire event.","d_zh":"C. 全程录像"}]}]}},{"label":"Event FAQs","v":1,"module_name":"FAQ","module_content":{"t_en":"Event FAQs","t_zh":"常见问题","faqs":[{"t_en":"Event Highlights?","t_zh":"会议亮点？","d_en":"20+ industry-leading enterprise intelligence sharing; 200+ Professional Delegates from Top 2000 Companies; On-site communication with industry leaders and leading enterprises.","d_zh":"20+家业内领先企业情报分享; 200+来自全球2000强企业的专业参会代表；线上线下同步推广"},{"t_en":"Organizer’s Background?","t_zh":"主办方背景？","d_en":"Shanghai ECV International Co., Ltd. (ECV International) is Asia's leading organizer of high-end international events of all sizes. We are committed to providing customers with high-quality and personalized service for each and every event.\nBased in Shanghai, our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in China, Singapore, Vietnam, Thailand, United Arab Emirates, France, Germany, America and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs.\nThe topics of these events are highly diversified, including automotive, energy, manufacturing, textiles and shoes, digital marketing, retail, carbon neutrality, sustainability, supply chains, metals, finance, HR, healthcare and other sectors.\nFor over a decade, we've got ample experience of organizing more than 600 events with industry influence via unique industrial insights and excellent key account management, with the cumulative number of attendees exceeding 80,000 and the most of the Fortune 2,000 companies served.\nOur mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.","d_zh":"上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，始终致力于为客户提供高品质、国际化的商业峰会和活动服务。\n我们立足上海，业务范围覆盖全球，每年定期在中国、新加坡、越南、泰国、阿联酋、法国、德国、美国等多个国家主办60多场高水平的线上线下国际峰会，每年有6，000+ 名企业高管和专家代表参加我们的峰会。\n峰会议题多元，覆盖广泛，主题涵盖汽车、能源、制造业、纺鞋、数字营销、零售、碳中和、可持续发展、供应链、金属、财务、人才、医药医疗等领域行业。\n10+年以来，通过深入的行业洞察与良好的客户关系管理，我们成功举办了600+场具有行业影响力的活动，累计吸引了超过80,000名与会者，服务了多数的财富2，000强企业。\n我们的使命是提供最前沿、最优质的行业内容，搭建高价值的行业高管社交平台，帮助企业决策者创造价值，追求卓越。"},{"t_en":"Target Consumers?","t_zh":"目标群体？","d_en":"President、Vice President、CEO、COO; CMO、Marketing VP、Director; Digital Director、Manager；Head of Commercial","d_zh":"参会群体来自总裁、副总裁、首席执行官、首席运营官；首席营销官、营销副总裁、总监；数字化总监、经理、商务负责人等"},{"t_en":"Languages of Speeches?","t_zh":"演讲的语言？","d_en":"The languages are English and Chinese. The event’s Simultaneous translation includes two channels: English and Chinese.","d_zh":"峰会提供同声传译服务，包含2个频道：中文和英文。直播参与用户也可中英文自行选择。"},{"t_en":"How can delegates get PPT slides?","t_zh":"参会嘉宾如何获取会议演讲材料？","d_en":"The deliverable PPT slides will be shared in one week after the event.","d_zh":"部分演讲的PPT在征得演讲者同意后，将在活动结束后一周内共享。"},{"t_en":"How can I get the complete agenda and register the conference?","t_zh":"我如何获得会议完整议程，报名参会？","d_en":"Please fill in the application form on the website. Once we verified the information, we will contact you in one business day.","d_zh":"请填写网站上的注册报名表单，我们在审核之后，一个工作日以内会安排项目负责同事与您对接。"},{"t_en":"I have specific questions that are not addressed here. Who can help me?","t_zh":"我有一些具体的问题。这里没有提到，谁能帮助我？","d_en":"Any problems or questions please call:+86 21 66059539-813, or email us: marketing@ecvinternational.com","d_zh":"任何问题或合作请打电话:+86 21 66059539-813, 或发邮件给我们: marketing@ecvinternational.com"}]}},{"label":"Media Partners","v":2,"module_name":"Media","module_content":{"t_en":"Media Partners","t_zh":"合作媒体","medias":[{"img":"","link":""}]}},{"label":"Previous Event Photos","v":1,"module_name":"Previous","module_content":{"t_en":"Previous Event Photos","t_zh":"往届回顾","photos":[{"t_en":"Keynote Speeches","t_zh":"","images":[{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/e9c3131d-bf8d-49c0-937f-7ebaefd7179d.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/0a8c1af8-9417-4f1c-a8cf-4c43d48e346d.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/b8e73d63-3856-44c0-a2c7-615ebab5444a.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/291bcb4c-c0d4-4f93-a20e-1aa09012e63e.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/ff2ba728-3a8e-42b8-b4e7-aea2991d9eba.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/2c1bb046-6a4d-45c2-96f3-d35f016f7827.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/e73e08c9-fdf7-4694-822c-9e34a00c9401.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/3deb3872-954d-462d-b85b-906e412ef735.jpg"},{"img":"https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/d1cc0aa4-ffe3-4023-b560-3c0428e00ef5.jpg"}]}]}},{"label":"PREVIOUS EVENTS","v":1,"module_name":"PreviousEvents","module_content":{"t_en":"Previous events","t_zh":"往届峰会","events":[{"id":143,"title":"DMES 2024-The 14th China Digital Marketing and Ecommerce Innovation Summit","cover":"https://api.shbizev.com/storage/upload/jpg/2023-10/8650291d-b7c9-405b-b6f1-03de2e588bb1.jpg","start_time":"Mar 28, 2024","address":"Shanghai，China","ads_url":"/ads/DMES/index.php"},{"id":114,"title":"The 13th China Digital Marketing and Ecommerce Innovation Summit 2023","cover":"https://api.shbizev.com/storage/sync/jpg/2023-09/26b527dc-9ee0-46af-ab41-bd878436cf99.jpg","start_time":"Jul 06, 2023","address":"Shanghai, China","ads_url":"/DMES/"},{"id":78,"title":"The 12th China Digital Marketing and Ecommerce Innovation Summit 2022","cover":"https://api.shbizev.com/storage/sync/jpg/2023-09/98e0366a-d3fa-48de-815d-19dd9a656345.jpg","start_time":"Aug 22, 2022","address":"Shanghai, China","ads_url":"/DMES/"},{"id":74,"title":"The 2nd China B2B Digital Marketing Innovation Summit 2021","cover":"https://api.shbizev.com/storage/sync/jpg/2023-09/0a67b979-073e-49d7-a3c5-02af66893e23.jpg","start_time":"Nov 29, 2021","address":"Shanghai, China","ads_url":"/B2BDigitalMarketingAndEcommerce/index.html"}]}},{"label":"MORE EVENTS FROM ECV INTERNATIONAL","v":1,"module_name":"MoreEvents","module_content":{"t_en":"MORE EVENTS FROM ECV INTERNATIONAL","t_zh":"更多峰会","events":[{"id":187,"title":"Europe Digital Supply Chain Innovation Summit 2025","cover":"https://api.shbizev.com/storage/upload/jpg/2024-10/a6e0a49c-0b50-431d-a831-17544d45a586.jpg","start_time":"Mar 12, 2025","address":"Frankfurt, Germany","ads_url":"/europe-digital-supply-chain-innovation-summit-2025"},{"id":182,"title":"Asia-Pacific Textile and Apparel Supply Chain Summit & Expo","cover":"https://api.shbizev.com/storage/upload/jpg/2024-07/aa73740d-b6ca-4551-b093-09c5fb6abeb9.jpg","start_time":"Nov 13, 2024","address":"Singapore","ads_url":"/AsiaTextileandApparelSupplyChain/index.php"}]}},{"label":"Registration is NOW OPEN!","v":1,"module_name":"BottomFixed","module_content":{"btn_color":"#262626","start_time":"2025-03-27 08:30:00","t_en":"Registration is NOW OPEN!","t_zh":"即刻参加数字营销行业备受瞩目的盛会！","b_en":"Get Your Ticket >","b_zh":"获取门票"}}],"status":1,"created_at":"2024-11-04 16:58:57","updated_at":"2024-11-05 11:16:08","deleted_at":null}},"url":"/CDMES2025?cci=21&lang=en","version":"bd5a2f3230b4bd4d3f6dad10bf4001bf"}"><!--[--><div style="display:none;"><!--[--><!--[--><!----><!--[--><div class="bg-gray-100"><!--[--><header class="w-full bg-white flex justify-center py-4 max-md:fixed max-md:left-0 max-md:right-0 max-md:top-0 max-md:z-[999] max-md:backdrop-blur-lg max-md:bg-opacity-95 max-md:shadow-lg"><div class="w-event flex items-center gap-12 max-md:gap-6"><a href="/"><img class="max-h-[50px] w-auto max-md:max-h-[40px] mix-blend-darken" src="https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/1de654bf-b3a0-476f-bbb2-236a5c8cb675.png" alt=""></a><div class="text-gray-500 space-y-1 max-md:hidden"><div>March 27-28, 2025 | Shanghai,China</div><div>DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit</div></div><div class="ml-auto text-right max-md:hidden"><button ariadisabled="false" type="button" class="el-button el-button--primary el-button--large" style=""><!--v-if--><span class=""><!--[--><div class="uppercase text-sm font-bold">Register Now</div><!--]--></span></button></div></div></header><div class="h-[40px] md:hidden"></div><!--]--></div><div class="bg-white"><!--[--><nav class="max-md:hidden flex items-center bg-event-primary text-white font-bold h-12 text-sm uppercase z-50 overflow-auto default-transition"><div class="w-event text-center space-x-8 mx-auto flex items-center justify-center"><!--[--><a href="/CDMES2025?cci=21&lang=en" target="_self" class="flex-shrink-0 whitespace-nowrap">Home</a><a href="/CDMES2025/report?cci=21&lang=en" target="_self" class="flex-shrink-0 whitespace-nowrap">2024 Post-Summit Report</a><a href="/CDMES2025/agenda?cci=21&lang=en" target="_self" class="flex-shrink-0 whitespace-nowrap">Agenda For 2025</a><a href="/CDMES2025?cci=21&lang=en#faq" target="_self" class="flex-shrink-0 whitespace-nowrap">Faq</a><a href="/CDMES2025?cci=21&lang=en#more-events" target="_self" class="flex-shrink-0 whitespace-nowrap">More Events</a><a href="/CDMES2025/contact?cci=21&lang=en" target="_self" class="flex-shrink-0 whitespace-nowrap">Contact Us</a><!--]--><div class="flex-shrink-0 whitespace-nowrap border border-white px-2 py-1 rounded-lg cursor-pointer"> EN | 中 </div></div></nav><div class="md:hidden fixed top-[16px] right-[12px] z-[999]"><div><i class="iconfont icon-caidan font-bold !text-3xl" style="color:#FC8108;"></i><!----></div><!--teleport start--><!--teleport end--></div><!--]--></div><div class="bg-gray-100"><div class="w-full" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/97c7da55-a55a-47f4-a8d5-10f525e04831.jpg) no-repeat center center/cover #F4F4F4;"><div class="bg-black bg-opacity-60 min-h-96"><div class="flex justify-center"><div class="w-event text-white text-lg"><div class="mt-24 border-b border-white pb-3 mb-12 inline-block"><div class="text-4xl font-bold">DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit</div><div class="text-2xl mt-6"><div>March 27-28, 2025 | Shanghai,China</div></div></div></div></div><div class="flex justify-center"><div class="w-event text-white text-lg"><div class="flex text-white gap-4 text-sm pb-6"><div class="bg-black bg-opacity-75 rounded-xl px-2 py-2 text-center"><div class="font-bold">0</div><div>Days</div></div><div class="bg-black bg-opacity-75 rounded-xl px-2 py-2 text-center"><div class="font-bold">0</div><div>Hours</div></div><div class="bg-black bg-opacity-75 rounded-xl px-2 py-2 text-center"><div class="font-bold">0</div><div>Minutes</div></div><div class="bg-black bg-opacity-75 rounded-xl px-2 py-2 text-center"><div class="font-bold">0</div><div>Seconds</div></div></div><div class="whitespace-pre-line text-2xl">The summit will be held in-person and online</div><div class="mb-16 pt-6"><button ariadisabled="false" type="button" class="el-button el-button--primary el-button--large" style=""><!--v-if--><span class=""><!--[--><div class="uppercase font-bold">Register Now</div><!--]--></span></button></div></div></div><div class="flex justify-center"><div class="w-event text-white text-lg"></div></div><div class="w-full bg-black bg-opacity-70 flex justify-center text-white"><div class="w-event flex justify-center py-3"><div class="flex items-center flex-wrap gap-x-20 gap-y-10"><!--[--><div class="flex gap-2 items-start"><i class="icon-yanjiang iconfont !text-6xl flex-shrink-0 flex-grow-0"></i><div class="flex-shrink-0 flex-grow uppercase"><div class="text-2xl font-bold"><span id="kN2NG-RmF2o6rfR0bnbRp"></span><span class="ml-1">+</span></div><div class="text-xl">Speakers</div></div></div><div class="flex gap-2 items-start"><i class="icon-yonghu iconfont !text-6xl flex-shrink-0 flex-grow-0"></i><div class="flex-shrink-0 flex-grow uppercase"><div class="text-2xl font-bold"><span id="fO3BiXVPuD92PaHNKhJqf"></span><span class="ml-1">+</span></div><div class="text-xl">Tickets</div></div></div><div class="flex gap-2 items-start"><i class="icon-enterprise iconfont !text-6xl flex-shrink-0 flex-grow-0"></i><div class="flex-shrink-0 flex-grow uppercase"><div class="text-2xl font-bold"><span id="Y6s4UIe9p3qyIRitHy2G7"></span><span class="ml-1">+</span></div><div class="text-xl">Enterprises</div></div></div><!--]--></div></div></div></div></div></div><div class="bg-white"><div class="pb-12 pt-20 flex"><div class="w-event mx-auto"><div class="uppercase text-3xl font-bold mb-8 text-neutral-700">Summit Background</div><div class="whitespace-pre-line text-gray-800 text-base">In recent years, China's economic structure has undergone another upgrade, with artificial intelligence (AI) technology leading the fourth industrial revolution. Consumption trends have shifted from quantity growth to adjustments within the existing stock. As consumers become more cautious in their decision-making, it is getting harder to get them to spend money. Meanwhile, short videos, live-streaming, and social e-commerce have emerged, and consumer interactions have become fragmented, making it increasingly difficult to capture consumers' attention. These changes are indeed driving significant changes in China's marketing and business models. In the challenging, confusing, anxious yet seemingly hopeful year of 2025, how can enterprises effectively capitalize on opportunities, swiftly respond, and improve marketing efficiency through technology to achieve remarkable growth? This summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.</div><!----></div></div></div><div class="bg-gray-100"><div class="pb-12 pt-20 flex justify-center text-gray-800 relative overflow-hidden"><div class="w-event z-20"><div class="uppercase text-3xl font-bold mb-8">Topics</div><div class="text-lg space-y-2"><!--[--><div>➤ New Changes in Marketing Driven by Omni-link AI</div><div>➤ How Can Generative AI Open up a New Personalized Shopping Experience</div><div>➤ How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the “User First” Strategy?</div><div>➤ Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands</div><div>➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown</div><div>➤ Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty</div><div>➤ B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing</div><div>➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce</div><div>…</div><!--]--></div><div class="pt-12"><button ariadisabled="false" type="button" class="el-button el-button--primary el-button--large" style=""><!--v-if--><span class=""><!--[--><div class="uppercase font-bold">View All Topics</div><!--]--></span></button></div></div></div></div><div class="bg-white"><div class="pb-12 pt-12 flex justify-center bg-black bg-opacity-95" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/2c48c544-d6ca-4228-9921-2b304c922537.jpg) no-repeat center center/cover;"><div class="w-event flex text-white"><div class="flex-1 max-md:hidden"></div><div class="flex-1"><div class="uppercase text-3xl font-bold mb-4">MULTIPLE SPONSORSHIP FORMS</div><div class="whitespace-pre-line text-base text-white">Diamond Sponsor Presentation Sponsor Exhibition/Booth Sponsor Panel Discussion Sponsor Tea Break Video Sponsor Gift Sponsor...</div><div class="pt-6"><button ariadisabled="false" type="button" class="el-button el-button--primary el-button--large" style=""><!--v-if--><span class=""><!--[--><div class="uppercase font-bold">Get Sponsorship Opportunities</div><!--]--></span></button></div></div></div></div></div><div class="bg-gray-100"><div class="pb-12 pt-20 flex justify-center"><div class="w-event"><div class="uppercase text-3xl font-bold mb-8 text-neutral-700">Why you must attend 2025</div><div class="grid grid-cols-3 gap-8 max-md:grid-cols-1"><!--[--><div class="rounded-xl overflow-hidden"><div class="w-full pb-[56.25%]" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/906c4564-3baf-4d7c-b01d-eed9a44b98d9.jpg) no-repeat center center/cover #CCC;"></div><div class="text-center font-bold text-lg mt-4 text-neutral-700">Networking</div><!----></div><div class="rounded-xl overflow-hidden"><div class="w-full pb-[56.25%]" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/fbe24321-aad3-4e8a-9da8-9555a65905b3.jpg) no-repeat center center/cover #CCC;"></div><div class="text-center font-bold text-lg mt-4 text-neutral-700">Knowledge and Insight</div><!----></div><div class="rounded-xl overflow-hidden"><div class="w-full pb-[56.25%]" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/465ef5bb-a883-48e9-b1dc-203710a19f9b.jpg) no-repeat center center/cover #CCC;"></div><div class="text-center font-bold text-lg mt-4 text-neutral-700">Potential Cooperation Opportunities</div><!----></div><div class="rounded-xl overflow-hidden"><div class="w-full pb-[56.25%]" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/6dbe1266-fca1-46e1-8a73-cc3cf8add864.jpg) no-repeat center center/cover #CCC;"></div><div class="text-center font-bold text-lg mt-4 text-neutral-700">Roundtables and Workshops</div><!----></div><div class="rounded-xl overflow-hidden"><div class="w-full pb-[56.25%]" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/f531eb26-412b-4246-aa80-4af110e47275.jpg) no-repeat center center/cover #CCC;"></div><div class="text-center font-bold text-lg mt-4 text-neutral-700">Exposure and Branding</div><!----></div><div class="rounded-xl overflow-hidden"><div class="w-full pb-[56.25%]" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/e183605d-252c-45b2-805d-a61f2ae38f3b.jpg) no-repeat center center/cover #CCC;"></div><div class="text-center font-bold text-lg mt-4 text-neutral-700">Professional Service</div><!----></div><!--]--></div><!----></div></div></div><div class="bg-white"><div class="pb-12 pt-20 flex justify-center text-neutral-700"><div class="w-event"><div class="uppercase text-3xl font-bold mb-8 text-neutral-700">PARTICIPATION FORMATS</div><!----><div class="space-y-6"><!--[--><div class="bg-white p-4 rounded-xl border shadow-md"><div class="text-xl font-bold mb-4">In-Person Registration</div><div class="space-y-2"><!--[--><div>A. The fee is inclusive of two days conference, conference materials, two luncheons and all refreshments. Accommodation and travel is not included.</div><div>B. Simultaneous translation (from Mandarin to English and vice versa) for the entire event.</div><div>C. Video recording for the entire event.</div><!--]--></div><div class="pt-4"><button ariadisabled="false" type="button" class="el-button el-button--primary" style=""><!--v-if--><span class=""><!--[--><div class="uppercase font-bold">REGISTER NOW</div><!--]--></span></button></div></div><div class="bg-white p-4 rounded-xl border shadow-md"><div class="text-xl font-bold mb-4">Live Broadcasting Registration</div><div class="space-y-2"><!--[--><div>A. The fee is inclusive of two-day conference’s live broadcasting and conference materials.</div><div>B. Simultaneous translation (from Mandarin to English) for the entire event.</div><div>C. Video recording for the entire event.</div><!--]--></div><div class="pt-4"><button ariadisabled="false" type="button" class="el-button el-button--primary" style=""><!--v-if--><span class=""><!--[--><div class="uppercase font-bold">REGISTER NOW</div><!--]--></span></button></div></div><!--]--></div></div></div></div><div class="bg-gray-100"><!--[--><div id="faq" class="relative invisible -top-14"></div><div class="pb-12 pt-20 flex justify-center"><div class="w-event"><div class="text-3xl font-bold mb-8 text-neutral-700">Event FAQs</div><div class="space-y-2"><!--[--><div><div class="rounded-xl select-none font-bold default-transition flex items-center font-bol bg-black bg-opacity-95 text-white p-2 gap-2 cursor-pointer"><i class="icon-add default-transition iconfont icon-add !text-lg !font-bold"></i><div>Event Highlights?</div></div><div class="h-0 default-transition origin-top bg-white rounded-b-xl border-x border-b overflow-hidden"><div class="p-4 text-sm text-gray-800">20+ industry-leading enterprise intelligence sharing; 200+ Professional Delegates from Top 2000 Companies; On-site communication with industry leaders and leading enterprises.</div></div></div><div><div class="rounded-xl select-none font-bold default-transition flex items-center font-bol bg-black bg-opacity-95 text-white p-2 gap-2 cursor-pointer"><i class="icon-add default-transition iconfont icon-add !text-lg !font-bold"></i><div>Organizer’s Background?</div></div><div class="h-0 default-transition origin-top bg-white rounded-b-xl border-x border-b overflow-hidden"><div class="p-4 text-sm text-gray-800">Shanghai ECV International Co., Ltd. (ECV International) is Asia's leading organizer of high-end international events of all sizes. We are committed to providing customers with high-quality and personalized service for each and every event. Based in Shanghai, our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in China, Singapore, Vietnam, Thailand, United Arab Emirates, France, Germany, America and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs. The topics of these events are highly diversified, including automotive, energy, manufacturing, textiles and shoes, digital marketing, retail, carbon neutrality, sustainability, supply chains, metals, finance, HR, healthcare and other sectors. For over a decade, we've got ample experience of organizing more than 600 events with industry influence via unique industrial insights and excellent key account management, with the cumulative number of attendees exceeding 80,000 and the most of the Fortune 2,000 companies served. Our mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.</div></div></div><div><div class="rounded-xl select-none font-bold default-transition flex items-center font-bol bg-black bg-opacity-95 text-white p-2 gap-2 cursor-pointer"><i class="icon-add default-transition iconfont icon-add !text-lg !font-bold"></i><div>Target Consumers?</div></div><div class="h-0 default-transition origin-top bg-white rounded-b-xl border-x border-b overflow-hidden"><div class="p-4 text-sm text-gray-800">President、Vice President、CEO、COO; CMO、Marketing VP、Director; Digital Director、Manager；Head of Commercial</div></div></div><div><div class="rounded-xl select-none font-bold default-transition flex items-center font-bol bg-black bg-opacity-95 text-white p-2 gap-2 cursor-pointer"><i class="icon-add default-transition iconfont icon-add !text-lg !font-bold"></i><div>Languages of Speeches?</div></div><div class="h-0 default-transition origin-top bg-white rounded-b-xl border-x border-b overflow-hidden"><div class="p-4 text-sm text-gray-800">The languages are English and Chinese. The event’s Simultaneous translation includes two channels: English and Chinese.</div></div></div><div><div class="rounded-xl select-none font-bold default-transition flex items-center font-bol bg-black bg-opacity-95 text-white p-2 gap-2 cursor-pointer"><i class="icon-add default-transition iconfont icon-add !text-lg !font-bold"></i><div>How can delegates get PPT slides?</div></div><div class="h-0 default-transition origin-top bg-white rounded-b-xl border-x border-b overflow-hidden"><div class="p-4 text-sm text-gray-800">The deliverable PPT slides will be shared in one week after the event.</div></div></div><div><div class="rounded-xl select-none font-bold default-transition flex items-center font-bol bg-black bg-opacity-95 text-white p-2 gap-2 cursor-pointer"><i class="icon-add default-transition iconfont icon-add !text-lg !font-bold"></i><div>How can I get the complete agenda and register the conference?</div></div><div class="h-0 default-transition origin-top bg-white rounded-b-xl border-x border-b overflow-hidden"><div class="p-4 text-sm text-gray-800">Please fill in the application form on the website. Once we verified the information, we will contact you in one business day.</div></div></div><div><div class="rounded-t-xl select-none font-bold default-transition flex items-center font-bol bg-black bg-opacity-95 text-white p-2 gap-2 cursor-pointer"><i class="icon-minus default-transition iconfont icon-add !text-lg !font-bold"></i><div>I have specific questions that are not addressed here. Who can help me?</div></div><div class="default-transition origin-top bg-white rounded-b-xl border-x border-b overflow-hidden"><div class="p-4 text-sm text-gray-800">Any problems or questions please call:+86 21 66059539-813, or email us: marketing@ecvinternational.com</div></div></div><!--]--></div></div></div><!--]--></div><div class="bg-white"><div class="pb-12 pt-20 flex justify-center"><div class="w-event"><div class="mb-8 flex justify-between items-end max-md:flex-col max-md:items-start"><div class="uppercase text-3xl font-bold text-neutral-700">Previous Event Photos</div><!----></div><!--[--><div class="grid grid-cols-4 gap-2 max-md:grid-cols-2"><!--[--><div style="" class="col-span-2 row-span-2"><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/e9c3131d-bf8d-49c0-937f-7ebaefd7179d.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/0a8c1af8-9417-4f1c-a8cf-4c43d48e346d.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/b8e73d63-3856-44c0-a2c7-615ebab5444a.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/291bcb4c-c0d4-4f93-a20e-1aa09012e63e.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/ff2ba728-3a8e-42b8-b4e7-aea2991d9eba.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/2c1bb046-6a4d-45c2-96f3-d35f016f7827.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/e73e08c9-fdf7-4694-822c-9e34a00c9401.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/3deb3872-954d-462d-b85b-906e412ef735.jpg) no-repeat center center/cover #CCC;"></div></div><div style="" class=""><div class="w-full pb-[66.66%] rounded-xl" style="background:url(https://bizevent.oss-cn-shanghai.aliyuncs.com/crm/image/d1cc0aa4-ffe3-4023-b560-3c0428e00ef5.jpg) no-repeat center center/cover #CCC;"></div></div><!--]--></div><!--]--></div></div></div><div class="bg-gray-100"><div class="pb-12 pt-20 flex text-gray-800" data-v-2ea72d05><div class="w-event mx-auto overflow-hidden" data-v-2ea72d05><div class="uppercase text-3xl font-bold mb-8 text-neutral-700" data-v-2ea72d05>Previous events</div><div class="swiper more-swiper max-w-[calc(100vw-24px)]" data-v-2ea72d05><div class="swiper-wrapper pb-6" data-v-2ea72d05><!--[--><div class="swiper-slide" data-v-2ea72d05><a href="/ads/DMES/index.php?cci=" target="_blank" data-v-2ea72d05><div class="w-full pb-[66.67%] relative rounded-xl overflow-hidden" style="background:url(https://api.shbizev.com/storage/upload/jpg/2023-10/8650291d-b7c9-405b-b6f1-03de2e588bb1.jpg) no-repeat center center/cover #CCC;" data-v-2ea72d05><div class="absolute bottom-0 left-0 right-0 text-white text-xs flex justify-between py-2 px-3 bg-event-primary" data-v-2ea72d05><span data-v-2ea72d05>Mar 28, 2024</span><span data-v-2ea72d05>Shanghai，China</span></div></div><div class="bg-opacity-95 py-2 px-4 grid content-around text-[16px] font-medium" data-v-2ea72d05><div class="line-clamp-2 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