Create and contribute | Customer Success Collective

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data-tooltip="We’re a global collective of customer advocates driving excellence in customer success. One interaction at a time." class="post-author tooltip-trigger-author"> <div data-tooltip="We’re a global collective of customer advocates driving excellence in customer success. One interaction at a time." style="background-image: url(https://www.customersuccesscollective.com/content/images/2024/08/CSC-logo-new-padding.png)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="We’re a global collective of customer advocates driving excellence in customer success. One interaction at a time." class="author-name tooltip-trigger">Customer Success Collective</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">May 29, 2020</span> <img src="/assets/img/asterisk-sm.svg" /> <span> 5 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/company/customersuccesscollective" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p>Customer Success Collective is a community of thousands of customer success professionals, all with one goal in mind – to showcase the role of customer success and elevate their peers within it.</p><p>Each year, our website receives tens of thousands of visits from customer success professionals of varying levels of seniority, from across the world, all looking to learn more about the latest innovations from the world of enablement, and how they can improve their own CS skills and knowledge. </p><p>Want to pop your content in front of thousands of your incredible customer success peers? Keen to start building your personal brand? Prime yourself as an industry authority? Even just do your good deed for the day by imparting your wisdom to others? </p>  <p>Then to recall the immortal words of Talking Heads, <a href="https://www.youtube.com/watch?v=Fb2q141rMNE&ref=customersuccesscollective.com" target="_blank"> this must be the place</a> (to be). 🎵</p>  <div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Write for us ✍️</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Each and every month, 1000s of people make their way onto our site. That’s a lot of eyes and exposure for your article. So, whether you want to write about crafting the perfect onboarding process, running an ultra-efficient advocacy program, best practices when implementing a snazzy new retention strategy, or anything in between, we want to hear more.</span></p><p><span style="white-space: pre-wrap;">If you’ve got the insights, we’ve got the platform. Here’s how to contribute</span></p><p><b><strong style="white-space: pre-wrap;">Step 1: Submit your subject</strong></b></p><p><span style="white-space: pre-wrap;">Before you put your fingers on the keyboard, drop us a line and let us know what you want to write about. Some popular topics include:</span></p><ul><li value="1"><span style="white-space: pre-wrap;">Customer experience</span></li><li value="2"><span style="white-space: pre-wrap;">Customer education</span></li><li value="3"><span style="white-space: pre-wrap;">C-suite</span></li><li value="4"><span style="white-space: pre-wrap;">CS Ops</span></li><li value="5"><span style="white-space: pre-wrap;">Reducing churn</span></li><li value="6"><span style="white-space: pre-wrap;">Customer advocacy</span></li><li value="7"><span style="white-space: pre-wrap;">Driving revenue</span></li><li value="8"><span style="white-space: pre-wrap;">Customer segmentation</span></li><li value="9"><span style="white-space: pre-wrap;">Customer success strategies</span></li><li value="10"><span style="white-space: pre-wrap;">Team structures</span></li><li value="11"><span style="white-space: pre-wrap;">Leadership</span></li><li value="12"><span style="white-space: pre-wrap;">Customer feedback loops</span></li><li value="13"><span style="white-space: pre-wrap;">Building lasting customer relationships</span></li><li value="14"><span style="white-space: pre-wrap;">Measuring success</span></li><li value="15"><span style="white-space: pre-wrap;">Customer onboarding</span></li><li value="16"><span style="white-space: pre-wrap;">Cross-departmental collaboration</span></li><li value="17"><span style="white-space: pre-wrap;">Scaling customer success</span></li><li value="18"><span style="white-space: pre-wrap;">Customer journeys</span></li><li value="19"><span style="white-space: pre-wrap;">Sales-to-customer-success handover</span></li><li value="20"><span style="white-space: pre-wrap;">Product and CS</span></li><li value="21"><span style="white-space: pre-wrap;">Automation</span></li><li value="22"><span style="white-space: pre-wrap;">Personalization</span></li><li value="23"><span style="white-space: pre-wrap;">Product engagement</span></li><li value="24"><span style="white-space: pre-wrap;">Health scoring</span></li><li value="25"><span style="white-space: pre-wrap;">Product adoption</span></li><li value="26"><span style="white-space: pre-wrap;">Customer retention</span></li><li value="27"><span style="white-space: pre-wrap;">Driving innovation</span></li></ul><p><b><strong style="white-space: pre-wrap;">Follow the rules</strong></b></p><p><span style="white-space: pre-wrap;">We’re a reasonable bunch and we don’t expect too much, but what we do ask for is:</span></p><ul><li value="1"><span style="white-space: pre-wrap;">Articles to be no shorter than 1,200 words</span></li><li value="2"><span style="white-space: pre-wrap;">Any pictures included to be royalty-free</span></li><li value="3"><span style="white-space: pre-wrap;">A picture to sit with your contributor profile</span></li><li value="4"><span style="white-space: pre-wrap;">A short bio (200 characters or less)</span></li></ul><p><span style="white-space: pre-wrap;">Also, individual contributions shouldn’t promote your company’s products or services. For that sort of stuff, we have sponsorship opportunities. See below for these opportunities!</span></p><p><b><strong style="white-space: pre-wrap;">(Note about ChatGPT) 👇</strong></b><br><br><i><em class="italic" style="white-space: pre-wrap;">We will not publish any articles created by a generative AI tool, like ChatGPT!</em></i><span style="white-space: pre-wrap;"> We have to be extra careful about publishing AI-generated text because of potential SEO issues and wanting to maintain originality for our readers. We want expert insights from CS leaders like yourself, so let your voice shine! We’ll happily edit your work, but the bones of it need to be your own words! 😀</span></p><p><b><strong style="white-space: pre-wrap;">Step 3: Submit your work</strong></b></p><p><span style="white-space: pre-wrap;">Fire your content over – you can find our Content Lead, </span><b><strong style="white-space: pre-wrap;">Grace</strong></b><span style="white-space: pre-wrap;">, or our Content Associate, </span><b><strong style="white-space: pre-wrap;">Hannah</strong></b><span style="white-space: pre-wrap;">, in the </span><a href="https://www.customersuccesscollective.com/customer-success-community/"><span style="white-space: pre-wrap;">community</span></a><span style="white-space: pre-wrap;"> Slack channel or, if you'd prefer, you can drop us a good old-fashioned email at: </span><a href="mailto:contribute@customersuccesscollective.com"><b><strong style="white-space: pre-wrap;">contribute@customersuccesscollective.com</strong></b></a><span style="white-space: pre-wrap;">.</span><br><br><span style="white-space: pre-wrap;">Please remember to include the link/attachment to your article along with your profile pic and bio - if you’re not already set up as a contributor, that is.</span></p><p><span style="white-space: pre-wrap;">Already published something awesome elsewhere?</span></p><p><span style="white-space: pre-wrap;">Not a problem. With custom canonical links, you can still share it with our audience too.</span></p><p><span style="white-space: pre-wrap;">Yawn 💤 time for the boring bits…</span></p><p><b><strong style="white-space: pre-wrap;">Image policy:</strong></b><span style="white-space: pre-wrap;"> We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow CSC to post this image with proper credit to you and/or the creator.</span></p><p><b><strong style="white-space: pre-wrap;">Link policy:</strong></b><span style="white-space: pre-wrap;"> Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citations or links to the source material.</span></p><p><b><strong style="white-space: pre-wrap;">Syndication policy:</strong></b><span style="white-space: pre-wrap;"> We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or portions for promotional purposes, including in social media, other blogs, or newsletters. CSC may choose to cross-post to Medium, LinkedIn, or other blogging services.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Speak at an event 📆</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our Customer Success Festivals assemble CSMs and CS leaders from the world's most innovative organizations.</span></p><p><span style="white-space: pre-wrap;">We meet in locations around the world with one goal in mind: to discuss how customer success strategies and initiatives can be developed, improved upon, and scaled to create extraordinary business value and prove return on investment.</span></p><p><span style="white-space: pre-wrap;">If you have insights to share, we want to hear them.</span></p><p><span style="white-space: pre-wrap;">Apply below to be considered for speaking at one of our Festivals, where you'll have the chance to address fellow enablement leaders and make an impact.</span></p><p><a href="https://www.customersuccesscollective.com/call-for-speakers-customer-success-collective/"><b><strong style="white-space: pre-wrap;">Apply here</strong></b></a><b><strong style="white-space: pre-wrap;">.</strong></b></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Feature on our podcast 🎤</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our podcast has fast become essential listening for CSMs in our community!</span></p><p><span style="white-space: pre-wrap;">We provide thought leaders with a platform to share not only their experiences but also their unique insights and perspectives on the big trends and developments from within the enablement space.</span></p><p><span style="white-space: pre-wrap;">Want to feature on a podcast? </span><a href="mailto:grace@customersuccesscollective.com"><span style="white-space: pre-wrap;">Get in touch</span></a><span style="white-space: pre-wrap;"> with us to let us know!</span></p><p><span style="white-space: pre-wrap;">(Have a listen to </span><a href="https://www.customersuccesscollective.com/cs-school/"><span style="white-space: pre-wrap;">the podcast</span></a><span style="white-space: pre-wrap;"> if you want to check out an episode or two before featuring!)</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Sponsorship opportunities 💪</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">More and more organizations are embracing customer success, and you could be there to support them on that journey.</span></p><p><span style="white-space: pre-wrap;">If you want to market your products and gain exposure to thousands of companies looking for customer success solutions, our sponsorship packages are for you!</span></p><p><span style="white-space: pre-wrap;">Become a sponsor for our:</span></p><ul><li value="1"><a href="https://events.customersuccesscollective.com/?ref=customersuccesscollective.com"><span style="white-space: pre-wrap;">In-person events</span></a></li><li value="2"><a href="https://customersuccesscollective.com/articles/?ref=customersuccesscollective.com"><span style="white-space: pre-wrap;">Articles</span></a></li><li value="3"><a href="https://www.customersuccesscollective.com/reports/"><span style="white-space: pre-wrap;">Reports</span></a></li><li value="4"><a href="https://www.customersuccesscollective.com/cs-school"><span style="white-space: pre-wrap;">Podcasts</span></a></li><li value="5"><span style="white-space: pre-wrap;">Webinars</span></li><li value="6"><span style="white-space: pre-wrap;">Virtual events</span></li></ul><p><span style="white-space: pre-wrap;">Discover how you can collaborate with us </span><a href="https://www.customersuccesscollective.com/partner-with-us/"><span style="white-space: pre-wrap;">here</span></a><span style="white-space: pre-wrap;">.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Reports 📝</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our research reports put the spotlight on the latest developments in enablement. To continue our industry-leading research, we're always keen to hear from practitioners and experts who have something to share.</span></p><p><span style="white-space: pre-wrap;">Have a look at the surveys we're currently running to find out how you can help shape the report’s findings.</span></p><p><span style="white-space: pre-wrap;">What we need from you:</span></p><ol><li value="1"><span style="white-space: pre-wrap;">A headshot</span></li><li value="2"><span style="white-space: pre-wrap;">A short 200-word bio</span></li><li value="3"><span style="white-space: pre-wrap;">A quote</span></li></ol><p><span style="white-space: pre-wrap;">The reports we’re working on include:</span></p><ul><li value="1"><span style="white-space: pre-wrap;">Customer Success Salary Survey </span></li><li value="2"><span style="white-space: pre-wrap;">The State of Customer Success </span></li></ul><p><span style="white-space: pre-wrap;">Get in touch </span><a href="mailto:grace@customersuccesscollective.com"><span style="white-space: pre-wrap;">here</span></a><span style="white-space: pre-wrap;">.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Be a course beta tester 🎓</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">Our expert-led courses aren't created in isolation, which is why we need your help.</span></p><p><span style="white-space: pre-wrap;">We seek support from real customer success professionals to ensure that our training programs deliver everything a participant needs to take the next step in their career.</span></p><p><span style="white-space: pre-wrap;">Interested to know what you'll get in return for being a beta tester?</span></p><p><span style="white-space: pre-wrap;">First and free access to accredited courses - for life.</span></p><p><span style="white-space: pre-wrap;">What do we need from you first, though? Candid, thorough, and timely feedback.</span></p><p><span style="white-space: pre-wrap;">To enquire about becoming a beta tester for CSC, please contact </span><a href="mailto:sophie@pmmalliance.com" rel="noreferrer"><span style="white-space: pre-wrap;">Sophie</span></a><span style="white-space: pre-wrap;">.</span><br><br><span style="white-space: pre-wrap;">If you're interested in participating, get in touch with our </span><a href="mailto:tytti@customersuccesscollective.com"><span style="white-space: pre-wrap;">team</span></a><span style="white-space: pre-wrap;">.</span></p></div> </div><div class="kg-card kg-toggle-card" data-kg-toggle-state="close"> <div class="kg-toggle-heading"> <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Meet-up organizer 🏘</span></h4> <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content"> <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"></path> </svg> </button> </div> <div class="kg-toggle-content"><p><span style="white-space: pre-wrap;">We've got a few regional meet-ups coming up and we can't wait to see you there!</span></p><p><span style="white-space: pre-wrap;">Our customer success networking events in 2023 will be located in London, Bangalore, Chicago, and more! The best part? They're free.</span></p><p><span style="white-space: pre-wrap;">And better yet, you can run your own meet-ups in your city and chat with your local peers. If you're interested in being a meet-up organizer, get in touch with our </span><a href="mailto:tytti@customersuccesscollective.com"><span style="white-space: pre-wrap;">team</span></a><span style="white-space: pre-wrap;">.</span></p></div> </div><h2 id="why-you-should-get-involved">Why you should get involved</h2><ul><li>5,000+ members in the Slack community (and counting!)</li><li>14,000+ members on <a href="https://www.linkedin.com/company/customersuccesscollective/?ref=customersuccesscollective.com">LinkedIn</a></li><li>100,000+ website visitors a year</li><li>10+ partners</li></ul><h2 id="join-the-csc-community">Join the CSC Community</h2><p>Chat with like-minded customer success enthusiasts from around the world! From beginners to experts, the community is for everyone. Find the latest content, job ads, events, and more <a href="https://www.customersuccesscollective.com/customer-success-community/">today</a>.</p>  </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free-csc.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Customer success collective insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your customer success collective career & network with customer success collective experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! 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