19 Social Media Video Tips For Marketers

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navigation-selection-desktop" data-target-element="navigation-analysis-benchmarking-dekstop" > <p class="heading" >Analysis & Benchmarking</p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div class="accordion si-accordion accordion-arrow-right accordion-mobile" id="navigation-accordion" > <div class="card"> <span data-toggle="collapse" data-target="#navigation-analysis-benchmarking" aria-expanded="false" class="col-12 d-block dropdown-content navigation-selection collapsed" > <p class="heading" > Analysis & Benchmarking </p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 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class="container-fluid wrapper"> <div class="row"> <div class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/07/social-media-video-tips-article-cover.webp 300w, /blog/content/images/size/w600/2024/07/social-media-video-tips-article-cover.webp 600w, /blog/content/images/size/w1000/2024/07/social-media-video-tips-article-cover.webp 1000w, /blog/content/images/size/w2000/2024/07/social-media-video-tips-article-cover.webp 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/07/social-media-video-tips-article-cover.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="19 Social Media Video Tips: Create, Hook, and Convert Your Audience" fetchpriority="high" /> <figcaption>social media video tips article cover</figcaption> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-social-media-tools post-hero__tag" href="/blog/tag/social-media-tools/" title="Social Media Tools" aria-label="Social Media Toolss">Social Media Tools</a> </div> <h1 class="post-hero__title">19 Social Media Video Tips: Create, Hook, and Convert Your Audience</h1> <p class="post-hero__excerpt">Discover 19 social media video tips to boost engagement, reach, and brand visibility. Learn how to create impactful videos for all platforms.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/charu/" class="post-hero__author-image" aria-label="Charu Mitra Dubey"> <img class="lazyload" data-src="/blog/content/images/2024/06/charu-pic.jpeg" alt="Charu Mitra Dubey" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/charu/">Charu Mitra Dubey</a> </div> <time datetime="2024-07-16" class="post-hero__date"> Jul 16, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-social-media-tools post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>In 2024, 9 out of 10 businesses are using videos for marketing, with 87% of marketers reporting a direct increase in sales from video content.</p><p>However, most brands are still not leveraging <a href="https://www.socialinsider.io/blog/video-marketing-strategy/">video marketing strategies</a> in the right way. Many struggle with low engagement rates and viewer retention, as studies show that 65% of viewers stop watching videos after just 10 seconds.</p><p>The reasons are simple—brands often fail to implement effective social media video strategies and don't use the right <a href="https://www.socialinsider.io/blog/video-content-ideas/">video content ideas</a>. They overlook key aspects essential for growth.</p><p>In this article, we will discuss 18 video marketing strategies and social media video marketing tips to help you improve your <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a> and achieve meaningful audience interactions.</p><p>Let’s go!</p><highlight><p><strong>Table of Contents</strong><br> <a href="#strategy">1. Start with a strategy </a><br> <a href="#video">2. Build a strong video foundation</a><br> <a href="#platforms">3. Choose the right social media platform</a><br> <a href="#seo">4. Adhere to SEO best practices</a><br> <a href="#storytelling">5. Leverage storytelling</a><br> <a href="#hook">6. Hook within three seconds</a><br> <a href="#captions">7. Caption your videos</a><br> <a href="#lengths">8. Test video lengths</a><br> <a href="#thumbnails">9. Design catchy thumbnails</a><br> <a href="#featurehumans">10. Feature humans</a><br> <a href="#tailoring">11. Create videos tailored for each platform</a><br> <a href="#lighting">12. Pay attention to the lighting of your videos</a><br> <a href="#formality">13. Ensure your videos aren’t too formal</a><br> <a href="#copywright">14. Use copyright-free music in your videos</a><br> <a href="#cta">15. Include CTAs in your videos</a><br> <a href="#ads">16. Integrate social media video advertising into your strategy</a><br> <a href="#series">17. Register longer videos with upper management and chop them into a series</a><br> <a href="#comments">18. Respond to comments</a><br> <a href="#performance">19. Analyze your video performance</a></p> <p><a href="#faq">FAQs about social media videos</a></p> </highlight> </br><p><strong>Here are 19 social media video best practices that can help you optimize your video strategy to build a follower base from scratch and grow your brand on social media.</strong></p><h2 id="1-start-with-a-strategy">#1. Start with a strategy</h2><a name="strategy"></a><p>Never start creating video content without a strategy. The better your strategy is, the more effective your results will be.</p><p>Begin by listing your brand’s goals. Define clear objectives, understand your audience, choose the right platforms, understand what’s currently trending on the platform, and then plan your content.</p><p>For example, as per our <a href="https://www.socialinsider.io/blog/linkedin-benchmarks/#3">LinkedIn benchmarks report</a>, while video might not yet be the most engaging content type for LinkedIn, it generates more shares, leading to more impressions and increased brand awareness. </p><p>This suggests that using videos on LinkedIn can help your brand get more impressions, and engagement, and hence more potential leads and conversions.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/03/linkedinbenchmarks-medianshares-65faa262e8bc3.webp" class="kg-image" alt="median number of shares linkedin benchmarks 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/03/linkedinbenchmarks-medianshares-65faa262e8bc3.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/03/linkedinbenchmarks-medianshares-65faa262e8bc3.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/03/linkedinbenchmarks-medianshares-65faa262e8bc3.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Similarly, our 2024 <a href="https://www.socialinsider.io/blog/instagram-benchmarks/#topcontenttype">Instagram benchmarks report</a> revealed that the average engagement rate for Reels has reached 1.48%. Meanwhile, the engagement benchmarks for other post types stand at 0.91% for carousel posts and 0.69% for image posts. </p><p>So, using Reels as a part of your social media video strategy can be highly beneficial right now.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/05/igbench-topcontent-1.webp" class="kg-image" alt="instagram benchmarks 2024 top content" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/igbench-topcontent-1.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/igbench-topcontent-1.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/05/igbench-topcontent-1.webp 1260w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><strong>Recommended:</strong> <a href="https://www.socialinsider.io/blog/social-media-best-practices/">24 Social Media Best Practices From Industry Experts for 2024</a></div></div><h2 id="2-build-a-strong-video-foundation">#2. Build a strong video foundation</h2><a name="video"></a><p>Once you have mapped out the plan, you need to choose the <a href="https://www.socialinsider.io/blog/content-pillars-for-social-media/">content pillars for social media</a> that you’ll leverage for your videos.</p><p>Content pillars are the core themes or topics that form the foundation of your content strategy. They represent the key areas of focus that align with your brand's goals and resonate with your target audience.</p><p>A brand can create multiple types of videos, such as product, how-tos, branding videos, company values videos, behind-the-scenes videos, and more. </p><p>The idea is to strategically select and mix these types of videos to keep your audience engaged and showcase different facets of your brand.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/product-video-example.webp" class="kg-image" alt="product video example" loading="lazy" width="1104" height="1324" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/product-video-example.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/product-video-example.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/07/product-video-example.webp 1104w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><strong>You might also like:</strong> <a href="https://www.socialinsider.io/blog/how-to-create-content-for-social-media/">How to Create Content for Social Media: 5 Key Tips That Help You Drive Results</a></div></div><div class="subscribe-newsletter-post"></div> <h2 id="3-choose-the-right-social-media-platform">#3. Choose the right social media platform</h2><a name="platform"></a><p>Every brand’s audience is different, so choosing the right platforms for your video campaigns is an imperative part of your strategy.</p><p>Different platforms serve different purposes and attract varying audiences. TikTok is geared towards short, entertaining, and viral content, making it ideal for reaching a younger audience looking for quick and engaging videos.</p><p>YouTube, on the other hand, is more suited for longer, educational videos where viewers seek in-depth information and tutorials. </p><p>Instagram offers a blend of both, with features like Reels for short, catchy videos, and Stories for engaging, ephemeral content.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/tiktok-vs-reels-vs-shorts-content-.webp" class="kg-image" alt="content mix for tiktok vs reels vs shorts" loading="lazy" width="1260" height="1000" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/tiktok-vs-reels-vs-shorts-content-.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/tiktok-vs-reels-vs-shorts-content-.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/07/tiktok-vs-reels-vs-shorts-content-.webp 1260w" sizes="(min-width: 720px) 720px"></figure><blockquote><em>“To choose the right platform for your video content, begin by understanding your target audience's demographics, preferences, and behaviors. Platforms like LinkedIn are ideal for reaching professionals and decision-makers with industry insights and thought leadership content, while YouTube suits detailed product demonstrations and tutorials for a broader audience.” Says </em><a href="https://www.linkedin.com/in/vahbizcooper/"><em>Vahbiz Cooper</em></a><em>, Digital Marketing Specialist at Demandbase.</em></blockquote><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">To get more in-depth insights and performance benchmarks about the leading platforms for short-form social media videos, check out our latest <a href="https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/">TikTok vs. Reels vs. Shorts study</a>. </div></div><h2 id="4-adhere-to-seo-best-practices"><br>#4. Adhere to SEO best practices</h2><a name="seo"></a><p>Like Google, even social media platforms use algorithms to rank and display content. This is why you need to optimize your video content on social media as per every platform's SEO best practices.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/short-videos-results.webp" class="kg-image" alt="short videos results in google" loading="lazy" width="1058" height="504" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/short-videos-results.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/short-videos-results.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/07/short-videos-results.webp 1058w" sizes="(min-width: 720px) 720px"></figure><p>Standard SEO practices, such as conducting channel-specific keyword research, should be a key part of your strategy. Social SEO benefits your channels and helps you shoot a video your audience truly wants.</p><p>Beyond keyword research, ensure your content matches your audience's search intent. Make your titles clear, and organize your captions thoughtfully. Tailoring your content to each platform's SEO guidelines will significantly enhance its visibility and reach.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">If you want to learn more about each social platform’s specific SEO opportunities and requirements, check our detailed guide on <a href="https://www.socialinsider.io/blog/social-media-seo/">social media SEO</a> and discover best practices and tips that will help you boost your brand’s visibility on social media.</div></div><h2 id="5-leverage-storytelling">#5. Leverage storytelling</h2><a name="storytelling"></a><p>People of all ages love good stories. Telling a story while delivering your social video is the best way to keep viewers hooked.</p><p>Craft scripts that weave a compelling narrative, whether it's a customer success story, a day in the life of your team, or the journey behind a product's creation. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/office-life-storyboard.webp" class="kg-image" alt="office life storyboard" loading="lazy" width="1987" height="1147" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/office-life-storyboard.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/office-life-storyboard.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/office-life-storyboard.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/07/office-life-storyboard.webp 1987w" sizes="(min-width: 720px) 720px"></figure><p>Storytelling captivates viewers by providing a relatable and emotional connection, making your videos more engaging and memorable.</p><p>One of the most helpful tips for when you create video content for social media is to use a clear structure with a beginning, middle, and end, and incorporate elements like conflict and resolution to maintain interest. </p><p>Embed storytelling into your video scripts to entertain and build a deeper connection with your audience, encouraging them to engage with and remember your brand.</p><h2 id="6-hook-within-three-seconds">#6. Hook within three seconds</h2><a name="hook"></a><p>Research shows that it takes only three seconds for viewers to decide whether they’ll continue watching or scroll past your video in their social feed. Therefore, you need to make those first three seconds count to avoid losing the interest of your target audience.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/usage-of-hooks-on-reels.webp" class="kg-image" alt="example of hooks usage in reels" loading="lazy" width="1898" height="1542" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/usage-of-hooks-on-reels.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/usage-of-hooks-on-reels.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/usage-of-hooks-on-reels.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/07/usage-of-hooks-on-reels.webp 1898w" sizes="(min-width: 720px) 720px"></figure><p>Below, you’ll find a couple of game-changing tips for using video on social media:</p><ul><li>Use striking visuals, intriguing questions, or surprising statements to immediately hook your audience.</li><li>Make the beginning of your video compelling and engaging to increase the chances of retaining your audience's attention and effectively delivering your message. </li></ul><p>The goal is to create an instant impact that piques curiosity and encourages viewers to keep watching.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/quote-for-social-media-video-tips.png" class="kg-image" alt="quote for social media video tips" loading="lazy" width="2000" height="1125" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/quote-for-social-media-video-tips.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/quote-for-social-media-video-tips.png 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/quote-for-social-media-video-tips.png 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/07/quote-for-social-media-video-tips.png 2400w" sizes="(min-width: 720px) 720px"></figure><h2 id="7-caption-your-videos">#7. Caption your videos</h2><a name="captions"></a><p><a href="https://www.nexttv.com/news/mobile-videos-often-watched-without-audio-study-finds">83% of media consumers</a> in the USA watch videos with the sound turned off, and 80% are more likely to watch an entire video when captions are available. </p><p>Captioning makes videos and streams more accessible and easier to watch, no matter where the viewer is or what they are doing.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/video-captions-example.webp" class="kg-image" alt="video captions example" loading="lazy" width="2000" height="1344" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/video-captions-example.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/video-captions-example.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/video-captions-example.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/07/video-captions-example.webp 2038w" sizes="(min-width: 720px) 720px"></figure><p>Video captions enhance engagement by making your content understandable even in noisy or quiet environments, ensuring that viewers can follow along without needing sound. </p><p>This increased accessibility helps capture and maintain your audience's attention, leading to higher engagement and a more inclusive viewing experience.</p><h2 id="8-test-video-lengths">#8. Test video lengths</h2><a name="lengths"></a><p>When making videos for social media, you should test different video lengths, as it will help you determine what works best for your audience and objectives. </p><p>While shorter videos (under 2 minutes) generally maintain viewer engagement, the optimal length can vary based on the platform and content type. For example, product demos should be short and concise, while educational videos can be longer to provide detailed information.</p><p>According to our report on <a href="https://www.socialinsider.io/blog/tiktok-benchmarks/">TikTok’s performance benchmark</a>, TikToks, which is shorter than 15 seconds, achieves a view rate of 9.40%. Once this video length is exceeded, the view rate drops to an average of only 7.84%.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2023/09/view-rate-by-video-length.png" class="kg-image" alt="In this chart are presented video view rates benchmarks for TikTok for different video lengths" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2023/09/view-rate-by-video-length.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2023/09/view-rate-by-video-length.png 1000w, https://www.socialinsider.io/blog/content/images/2023/09/view-rate-by-video-length.png 1260w" sizes="(min-width: 720px) 720px"></figure><p>Different platforms favor different video lengths, and your video's nature should guide its duration. </p><p>Product demos benefit from being short and crisp, while educational content can afford to be more lengthy. </p><p>Testing various lengths will help you find what resonates best with your audience, balancing quick engagement with in-depth content.</p><h2 id="9-design-catchy-thumbnails">#9. Design catchy thumbnails</h2><a name="thumbnails"></a><p>Thumbnails are the first impression of your video, helping viewers decide whether to click or scroll past. Essentially, thumbnails are a snapshot of your content, and they should be treated as their own piece of content.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/catchy-thumbails-examples-.webp" class="kg-image" alt="example of catchy thumbnails" loading="lazy" width="2000" height="941" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/catchy-thumbails-examples-.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/catchy-thumbails-examples-.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/catchy-thumbails-examples-.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/07/catchy-thumbails-examples-.webp 2066w" sizes="(min-width: 720px) 720px"></figure><p>Videos with well-designed thumbnails experience a dramatic boost in click-through rates. In fact, about <a href="https://support.google.com/youtube/answer/12340300?hl=en#:~:text=How%20can%20your%20audience%20tell,performing%20videos%20have%20custom%20thumbnails.">90%</a> of the best-performing videos on YouTube have creative thumbnails, showing a clear correlation between catchy thumbnails and higher views. <br><br>Here are six tips for creating effective thumbnails:</p><ol><li><strong>Use a Still Image from Your Video</strong>: Choose a high-quality still image from your video or take a screenshot if updating old videos. Add a title if needed.</li><li><strong>Create a Custom Thumbnail: </strong>Design a thumbnail for your video that includes a short, descriptive title along with your brand’s name or logo.</li><li><strong>Combine a Video Still with Graphics</strong>: You can combine a still image from your video with graphic elements to create a truly attention-grabbing and compelling YouTube thumbnail.</li><li><strong>Write Eye-Catching Titles</strong>: Craft engaging titles that clearly describe the video content and grab attention.</li><li><strong>Avoid Misleading Images and Titles</strong>: Ensure your thumbnails and titles accurately represent the video content to build trust and avoid inappropriate imagery.</li><li><strong>Test Different Designs</strong>: Experiment with different designs and track results to see which thumbnails generate higher click-through rates.</li></ol><h2 id="10-feature-humans">#10. Feature humans</h2><a name="featurehumans"></a><p>Adding human faces to your videos fosters trust and humanizes your brand. Especially in an industry dominated by AI-produced content, featuring real people sets your content apart and makes it more personal. </p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/featuring-humans.webp" class="kg-image" alt="example of a video featuring humans" loading="lazy" width="2000" height="1319" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/featuring-humans.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/featuring-humans.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/featuring-humans.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/07/featuring-humans.webp 2062w" sizes="(min-width: 720px) 720px"></figure><p>Our brains are wired to recognize faces, which helps capture attention and build a sense of familiarity. People are more likely to connect with, understand, and trust your message when they can see the human behind the voice.</p><h2 id="11-create-videos-tailored-for-each-platform">#11. Create videos tailored for each platform</h2><a name="tailoring"></a><p>When it comes to distributing content on social media platforms, taking shortcuts like posting the same videos across all video channels without tailoring them could result in lost opportunities.</p><p>Every platform has different algorithms, unique audiences, and different video formats, requiring tailored video content. While the core message can remain the same, the presentation should be customized to fit each platform.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/target-audience-comparison.webp" class="kg-image" alt="target audience for tiktok vs reels vs shorts" loading="lazy" width="1260" height="1000" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/target-audience-comparison.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/target-audience-comparison.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/07/target-audience-comparison.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>For example, for <a href="https://www.socialinsider.io/blog/instagram-marketing/">Instagram marketing</a>, short, visually engaging videos work best. Use Instagram Stories and Reels for quick, snackable content that drives high engagement. Captivating thumbnails and trending music can enhance visibility.</p><p>On LinkedIn, informative long-form videos perform better. Focus on thought leadership and industry insights. LinkedIn’s audience values educational content, so consider creating how-to videos, interviews, or case studies that provide value to professionals in your industry.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">PS: for help with video content creation, many social media managers are using <a href="https://www.descript.com/">Descript</a> or <a href="https://www.opus.pro/">OpusClip</a> to create teasers or short videos from long form videos.</div></div><h2 id="12-pay-attention-to-the-lighting-of-your-videos">#12. Pay attention to the lighting of your videos</h2><a name="lighting"></a><p>Good lighting can make or break your videos by significantly enhancing quality, making them look professional and visually appealing, and increasing viewer engagement by ensuring they are easy to watch and understand. It builds trust by reflecting professionalism. </p><p>While many think one light source suffices, experts recommend using at least three. If budget is a concern, natural light is a great alternative. </p><p>When shooting indoors, aim to film during the day near windows or doors to maximize natural light. This approach ensures your videos are clear, focused, and compelling.</p><h2 id="13-ensure-your-videos-aren%E2%80%99t-too-formal">#13. Ensure your videos aren’t too formal</h2><a name="formality"></a><p>Many newbie <a href="https://www.socialinsider.io/blog/social-media-strategist/">social media strategists</a> believe that their videos need to be perfect in terms of background, appearance, and every little detail, but this isn't the case. While it's important to look presentable, viewers appreciate a human connection more.</p><p>Authenticity is critical in building trust with your audience—the more they believe in you, the more likely they are to trust you, especially when AI videos are becoming more prevalent.</p><p>To create authentic videos, embrace imperfections, and don't stress over minor flaws. You don’t need a picture-perfect background— a slightly messy one can make you seem more relatable. </p><p>Focus on delivering valuable content with clear, concise, and impactful messages that keep viewers engaged.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/authentic-video-example.webp" class="kg-image" alt="authentic video example" loading="lazy" width="2000" height="1141" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/authentic-video-example.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/authentic-video-example.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/authentic-video-example.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/07/authentic-video-example.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Also, most brands today leverage user-generated content, which often lacks perfect quality but connects with the audience due to its genuine human element. These videos resonate well, offering an authentic glimpse into real experiences.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><strong>Recommended:</strong> <a href="https://www.socialinsider.io/blog/instagram-post-ideas/">20 Creative Instagram Post Ideas for Every Business, in 2024</a></div></div><h2 id="14-use-copyright-free-music-in-your-videos">#14. Use copyright-free music in your videos</h2><a name="copywright"></a><p>Using copyrighted music without proper licensing can lead to legal issues, including video takedowns, monetization loss, and potential lawsuits. </p><p>Platforms like YouTube, Instagram, and Facebook have strict policies regarding copyrighted content, which can result in your videos being muted or removed.</p><p>On the other hand, copyright-free music, also known as royalty-free music, is specifically licensed for use in videos without such risks. </p><p>Many websites offer a wide range of royalty-free tracks that can enhance your videos while keeping you compliant with copyright laws. </p><p>By opting for copyright-free music, you ensure your content remains uninterrupted and legally safe, allowing you to focus on creating engaging and impactful videos.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><strong>Also read:</strong> <a href="https://www.socialinsider.io/blog/tiktok-video-ideas/">25 TikTok Ideas For Your Business Account</a></div></div><h2 id="15-include-ctas-in-your-videos">#15. Include CTAs in your videos</h2><a name="cta"></a><p>If you want your viewers to do something, you need to tell them first. Adding calls to action (CTAs) in your videos will help your viewers take the next step. </p><p>A well-placed CTA in your videos can guide your audience toward desired actions, such as subscribing to your channel, visiting your website, signing up for a newsletter, or making a purchase.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/videos-cta.webp" class="kg-image" alt="video cta" loading="lazy" width="1992" height="1158" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/videos-cta.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/videos-cta.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/videos-cta.webp 1600w, https://www.socialinsider.io/blog/content/images/2024/07/videos-cta.webp 1992w" sizes="(min-width: 720px) 720px"></figure><p>Clear and direct CTAs are a common element of the best social media videos, as they ensure that your viewers know exactly what you want them to do, which can significantly increase engagement and conversion rates.</p><p>To make your CTAs effective, place them strategically within your videos. Include them at natural stopping points, such as the beginning, middle, or end. Mid-roll CTAs can be particularly effective for longer videos, while end-roll CTAs work well for concise content.</p><h2 id="16-integrate-social-media-video-advertising-into-your-strategy">#16. Integrate social media video advertising into your strategy</h2><a name="ads"></a><p>Video ads tend to generate higher engagement rates compared to text ads. According to a <a href="http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/">study</a>, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.</p><p>Also, according to a recent survey by <a href="https://databox.com/videos-vs-images-in-facebook-ads">Databox</a>, over two-thirds (67.55%) of respondents reported that video content drives more ad clicks on Facebook.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/video-ads-statistics.webp" class="kg-image" alt="video ads statistics" loading="lazy" width="1432" height="720" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/video-ads-statistics.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/video-ads-statistics.webp 1000w, https://www.socialinsider.io/blog/content/images/2024/07/video-ads-statistics.webp 1432w" sizes="(min-width: 720px) 720px"></figure><p>Paid ads allow you to pinpoint your ideal viewers based on demographics, interests, and behaviors, ensuring your content reaches the right people at the right time.</p><p>And videos have the potential to evoke strong emotional responses, which can lead to increased <a href="https://www.socialinsider.io/blog/brand-loyalty/">brand loyalty</a> and higher conversion rates. </p><p>Using the dynamic and engaging nature of video ads, you can create compelling narratives that resonate with your audience and drive meaningful <a href="https://www.socialinsider.io/blog/social-media-interaction/">social media interactions</a>.</p><h2 id="17-register-longer-videos-with-upper-management-and-chop-them-into-a-series">#17. Register longer videos with upper management and chop them into a series</h2><a name="series"></a><p>The upper management has reached their positions for a reason, bringing years of experience and knowledge that can greatly benefit your brand. Sharing their expertise through videos can help build a loyal follower base.</p><p>Especially on platforms like LinkedIn, longer thought leadership videos are effective for showcasing expertise and providing in-depth insights. To maintain audience engagement, break these longer videos into a series.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/linkedin-video-series-example.webp" class="kg-image" alt="linkedin video series example" loading="lazy" width="920" height="1526" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/linkedin-video-series-example.webp 600w, https://www.socialinsider.io/blog/content/images/2024/07/linkedin-video-series-example.webp 920w" sizes="(min-width: 720px) 720px"></figure><p>This approach makes the content more digestible and keeps the audience coming back for more. You can repurpose the same series for YouTube, creating a consistent stream of valuable content across platforms.</p><p>Address relevant queries in a topical video series to become a valuable resource for your audience, attract new viewers, and establish yourself as an authority in your niche.</p><h2 id="18-respond-to-comments">#18 Respond to comments</h2><a name="comments"></a><p>Engaging with your audience through videos can be highly effective. </p><p>On platforms like TikTok, you can directly respond to a comment with a video, creating a personalized and immediate connection with your audience. This direct interaction not only addresses individual queries but also shows your responsiveness and commitment to your followers.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/05/tiktok-video-reply.webp" class="kg-image" alt="tiktok video reply" loading="lazy" width="2000" height="1148" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/05/tiktok-video-reply.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/05/tiktok-video-reply.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/05/tiktok-video-reply.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/05/tiktok-video-reply.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Another approach is to create videos based on common questions or comments from your followers. </p><p>By using the questions you get as inspiration for your content, you provide valuable information to a broader audience while demonstrating that you listen and respond to your audience's concerns. This method helps in building a community around your brand and fostering trust and loyalty among your audience.</p><h2 id="19-analyze-your-video-performance">#19. Analyze your video performance</h2><a name="performance"></a><p>Monitoring your video analytics and creating regular <a href="https://www.socialinsider.io/blog/social-media-report/">social media reports</a> on performance is essential for understanding the effectiveness of your social media campaigns. </p><p>Tracking views, engagement, and other key <a href="https://www.socialinsider.io/blog/social-media-metrics/">social media metrics</a> can help you identify which content resonates most with your audience and adjust your strategy accordingly.</p><p> Correlating your content and KPIs with specific times of the year can also reveal <a href="https://www.socialinsider.io/blog/social-media-trends/">social media trends</a>. </p><p>For example, during the summer holiday season, a brand like Airbnb is likely to see increased engagement as people actively search for holiday destinations.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/airbnb-tiktok-kpis.webp" class="kg-image" alt="airbnb tiktok kpis" loading="lazy" width="2000" height="1027" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/airbnb-tiktok-kpis.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/airbnb-tiktok-kpis.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/airbnb-tiktok-kpis.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/07/airbnb-tiktok-kpis.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Also, analyzing your top-performing posts can offer <a href="https://www.socialinsider.io/blog/social-media-insights/">social media insights</a> into the ideal video length and the effectiveness of various elements like song usage. Understanding these factors can help you fine-tune your content to better meet viewer’s preferences.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/airbnb-top-posts-on-tiktok.webp" class="kg-image" alt="airbnb top posts on tiktok" loading="lazy" width="2000" height="905" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/airbnb-top-posts-on-tiktok.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/airbnb-top-posts-on-tiktok.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/airbnb-top-posts-on-tiktok.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/07/airbnb-top-posts-on-tiktok.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Custom metrics can be particularly useful for platforms like TikTok. These metrics allow <a href="https://www.socialinsider.io/blog/what-does-a-social-media-manager-do/">social media managers</a> to predict future video performance based on past <a href="https://www.socialinsider.io/blog/tiktok-marketing/">TikTok marketing</a> data.</p><p>For example, tracking how many days it takes for a video to reach its peak in viewership and engagement can be incredibly useful. These insights are useful for reporting and should be kept in mind when analyzing overall performance. </p><p>Monitoring your <a href="https://www.socialinsider.io/social-media-analytics">social media analytics</a> can help you make data-driven decisions to improve your video strategy and achieve better results.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/07/airbnb-tiktok-data.webp" class="kg-image" alt="airbnb tiktok data" loading="lazy" width="2000" height="1294" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/07/airbnb-tiktok-data.webp 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/07/airbnb-tiktok-data.webp 1000w, https://www.socialinsider.io/blog/content/images/size/w1600/2024/07/airbnb-tiktok-data.webp 1600w, https://www.socialinsider.io/blog/content/images/size/w2400/2024/07/airbnb-tiktok-data.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p><br>You can use a <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics tool</a> like <a href="http://socialinsider.io">Socialinsider</a> to track all important data like:</p><ol><li><strong>Key metrics</strong>: Monitor views, engagement, and other essential metrics to understand the effectiveness of your social media campaigns and videos.</li><li><strong>Trends</strong>: Correlate content with specific times of the year to reveal engagement trends, such as higher interaction during holiday seasons.</li><li><strong>Top-performing posts</strong>: Gain insights into ideal video lengths and effective elements like song usage to refine your content.</li><li><strong>Custom </strong><a href="https://www.socialinsider.io/blog/tiktok-metrics/"><strong>TikTok metrics</strong></a>: Predict future video performance results by tracking how long it takes for videos to peak in viewership and engagement. This will improve your reporting and strategizing, helping you to make more informed decisions and optimize your content strategy.</li></ol><p>This detailed<a href="https://www.socialinsider.io/blog/social-media-analysis/"> social media analysis</a> will help you get insights on how to improve your social media strategy and get better <a href="https://www.socialinsider.io/blog/social-media-roi/">social media ROI</a>.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Start analyzying your social media video's performance today!</a></div><p><strong>Final thoughts</strong></p><p>Videos are ruling the industry right now, and all smart brands have joined the bandwagon. </p><p>Including videos in your strategy for <a href="https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a> is essential because this content format significantly boosts <a href="https://www.socialinsider.io/blog/social-media-engagement/">social media engagement</a> and captures the audience's attention more effectively than other post forms. </p><p>Videos combine visual and auditory elements, making them highly engaging and memorable. They allow brands to convey complex messages quickly and effectively, enhancing understanding and retention.</p><p>Use the above-mentioned video marketing tips to start your social media video creation process and leverage the video tips for social media presented to enhance your brand's presence, drive meaningful engagement, and build a loyal follower base. </p><p>Pro tip: There are plenty of <a href="https://www.socialinsider.io/blog/ai-marketing-tools/">AI marketing tools</a> out there that can help you with the video content creation process and ease your work. Start exploring to discover the best-fitted one for your needs.</p><highlight><h2 id="faqs-about-social-media-videos">FAQs about social media videos</h2><a name="faq"></a><h3 id="what-type-of-videos-are-best-for-social-media">What type of videos are best for social media?</h3><p>The best types of videos for social media depend on the platform you're using. Short-form videos like TikTok, Instagram Reels, and YouTube Shorts are great for quick engagement. For more detailed content, how-to tutorials and product demonstrations work well on YouTube and Facebook. Behind-the-scenes and brand stories are effective videos on LinkedIn and Instagram to build a deeper connection with your audience.</p><h3 id="how-do-you-create-videos-for-social-media">How do you create videos for social media?</h3><p>To craft your videos for social media, start by planning your content based on your <a href="https://www.socialinsider.io/blog/social-media-goals/">social media goals</a> and audience. Shoot videos with good lighting and clear audio, then edit them to ensure they're engaging and polished before posting.</p></highlight> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2024/06/charu-pic.jpeg" loading="lazy" alt="Charu Mitra Dubey"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/charu/">Charu Mitra Dubey</a></a></h4> <p class="author-bio">Content Marketing Lead at GetPhyllo with 6+ years of digital marketing experience. 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Strategies, Tips, and Essentials" aria-label="Social Media Marketing: Strategies, Tips, and Essentials"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/03/social-media-marketing-article-cover.webp 300w, /blog/content/images/size/w600/2024/03/social-media-marketing-article-cover.webp 600w, /blog/content/images/size/w1000/2024/03/social-media-marketing-article-cover.webp 1000w, /blog/content/images/size/w2000/2024/03/social-media-marketing-article-cover.webp 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/03/social-media-marketing-article-cover.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="Social Media Marketing: Strategies, Tips, and Essentials" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-social-media-marketing post-card__tag" href="/blog/tag/social-media-marketing/" title="Social Media Marketing" aria-label="Social Media Marketings">Social Media Marketing</a> </div> <h2 class="post-card__title"> <a href="/blog/social-media-marketing/" title="Social Media Marketing: Strategies, Tips, and Essentials" aria-label="Social Media Marketing: Strategies, Tips, and Essentials">Social Media Marketing: Strategies, Tips, and Essentials</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/andaradulescu/" class="post-card__author-image" aria-label="Anda Radulescu"> <img class="lazyload" data-src="/blog/content/images/size/w100/2022/10/anda-radulescu-author.jpeg" alt="Anda Radulescu" src="/blog/content/images/size/w30/2022/10/anda-radulescu-author.jpeg" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/andaradulescu/">Anda Radulescu</a> </div> <time datetime="2024-09-28" class="post-card__date"> Sep 28, 2024 </time> </div> </div> </div> </div> </div> </div> </div> </section> <style> 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19 Social Media Video Tips For Marketers