TikTok Benchmarks 2024: Content Performance Analysis And Strategic Insights

<!DOCTYPE html> <html lang="en" data-color-scheme="light"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>TikTok Benchmarks 2024: Content Performance Analysis And Strategic Insights</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" > <link rel="preload" href="/blog/content/images/size/w300/2024/09/tiktok-benchmarks-cover-1.png" as="image" media="(max-width: 800px)" importance="high">  <link rel="preload" href="/blog/content/images/size/w600/2024/09/tiktok-benchmarks-cover-1.png" as="image" media="(max-width: 1170px)" importance="high">  <link rel="preload" href="/blog/content/images/size/w2000/2024/09/tiktok-benchmarks-cover-1.png" as="image" media="(min-width: 1171px)" importance="high"> <link rel="preload" href="/blog/content/images/2022/10/elena-cucu-.png" as="image" importance="high"> <script> ;(function(d, s, c) { var j = d.createElement(s), t = d.getElementsByTagName(s)[0] j.src = 'https://si-blog.fra1.digitaloceanspaces.com/APM/elastic-apm-opentracing.umd.min.js' j.onload = function() {elasticApm.init(c)} t.parentNode.insertBefore(j, t) })(document, 'script', {serviceName: 'socialinsider-blog', serverUrl: 'https://app.socialinsider.io/apm'}) </script> <link rel="manifest" href="/blog/assets/manifest.webmanifest?v=1fb7cfaa77"> <meta name="theme-color" content="#FBAF3A"> <link rel="apple-touch-icon" href="/blog/assets/icon-192x192.png?v=1fb7cfaa77"> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/lp/lp.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/lp/lp.min.css?v=1fb7cfaa77"></noscript> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/lp/main.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/lp/main.min.css?v=1fb7cfaa77"></noscript> <link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap"></noscript> <link rel="preload" href="/blog/assets/dist/app.min.js?v=1fb7cfaa77" as="script"> <link as="style" rel="preload" onload="this.onload=null;this.rel='stylesheet'" href="/blog/assets/dist/app.min.css?v=1fb7cfaa77" as="style"> <noscript><link rel="stylesheet" href="/blog/assets/dist/app.min.css?v=1fb7cfaa77"></noscript> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <script> var mondoOptions = { 'retina_logo': '', 'disqus_shortname': '', 'facebook_page': '', 'copyright_text': 'Socialinsider Blog', 'instagram': { 'access_token': '', 'user_id': 0 }, 'slider_items': [ ], 'top_stories': [ ], 'social_links': { 'twitter': 'https://twitter.com/', 'facebook': 'https://www.facebook.com/', 'youtube': '', 'pinterest': '', 'dribbble': '', 'instagram': '', 'linkedin': '', 'tumblr': '', 'google-plus': '', 'behance': '', 'flickr': '', 'github-alt': '', 'slideshare': '', 'codepen': '', 'reddit': '', 'soundcloud': '', 'steam': '', 'twitch': '', 'vine': 'https://vine.co/', 'vk': 'http://vk.com/', }, } </script> <script> // =============== // Basic Config // =============== let config = { ghost_url: ``, ghost_key: ``, ghost_version: 'v5.0', enable_search_in_content: !!``, color_scheme_default: `Light`, enable_progress_bar: !!`true`, enable_image_lightbox: !!`true`, enable_scroll_top: !!`true`, open_links_in_new_tab: !!``, enable_hyphens: false, /* Enable hyphens */ enable_pwa: false, /* Enable PWA - Progressive Web App */ } // ========================= // Dark/Light Theme Handling // ========================= let preferredTheme; if (config.color_scheme_default.toLowerCase() === 'system') { const preferredColorScheme = (window.matchMedia && window.matchMedia('(prefers-color-scheme: dark)').matches) ? 'dark' : 'light'; preferredTheme = localStorage.getItem('USER_COLOR_SCHEME') || preferredColorScheme; } else { preferredTheme = localStorage.getItem('USER_COLOR_SCHEME') || config.color_scheme_default.toLowerCase(); } document.documentElement.setAttribute("data-color-scheme", preferredTheme); // ========================= // Set Hyphens property // ========================= const root = document.documentElement; if (config.enable_hyphens) { root.style.setProperty('--global-hyphens', 'auto') } // =============================== // Global values used in the theme // =============================== const global = { pagination_current_page: parseInt(``), pagination_next_page: parseInt(``), pagination_next_page_link: '', pagination_max_pages: parseInt(''), pagination_posts_per_page: parseInt('12'), } </script> <style> body { --color-secondary: #f9d400; } </style> <script src="https://code.jquery.com/jquery-3.2.1.slim.min.js" integrity="sha384-KJ3o2DKtIkvYIK3UENzmM7KCkRr/rE9/Qpg6aAZGJwFDMVNA/GpGFF93hXpG5KkN" crossorigin="anonymous"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.9/umd/popper.min.js" integrity="sha384-ApNbgh9B+Y1QKtv3Rn7W3mgPxhU9K/ScQsAP7hUibX39j7fakFPskvXusvfa0b4Q" crossorigin="anonymous"></script> <script src="https://maxcdn.bootstrapcdn.com/bootstrap/4.0.0/js/bootstrap.min.js" integrity="sha384-JZR6Spejh4U02d8jOt6vLEHfe/JQGiRRSQQxSfFWpi1MquVdAyjUar5+76PVCmYl" crossorigin="anonymous"></script> <script async defer src="/blog/assets/dist/app.min.js?v=1fb7cfaa77"></script> <style></style> <meta name="description" content="From TikTok engagement data to posting frequency and interactions analysis, these TikTok benchmarks offer insights into TikTok’s performance." /> <link rel="icon" href="https://www.socialinsider.io/blog/content/images/size/w256h256/2018/05/sigla-1.png" type="image/png" /> <link rel="canonical" href="https://www.socialinsider.io/blog/tiktok-benchmarks/" /> <meta name="referrer" content="no-referrer-when-downgrade" /> <link rel="amphtml" href="https://www.socialinsider.io/blog/tiktok-benchmarks/amp/" /> <meta property="og:site_name" content="Socialinsider Blog: Social media marketing insights and industry tips " /> <meta property="og:type" content="article" /> <meta property="og:title" content="TikTok Benchmarks 2024: Content Performance Analysis And Strategic Insights" /> <meta property="og:description" content="From TikTok engagement data to posting frequency and interactions analysis, these TikTok benchmarks offer insights into TikTok’s performance." /> <meta property="og:url" content="https://www.socialinsider.io/blog/tiktok-benchmarks/" /> <meta property="og:image" content="https://www.socialinsider.io/blog/content/images/2024/09/tiktok-benchmarks-cover-1.png" /> <meta property="article:published_time" content="2024-09-10T08:36:00.000Z" /> <meta property="article:modified_time" content="2024-10-30T12:03:19.000Z" /> <meta property="article:tag" content="TikTok Analytics" /> <meta property="article:tag" content="Original Research &amp; Studies" /> <meta property="article:publisher" content="https://www.facebook.com/socialinsider/" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="TikTok Benchmarks 2024: Content Performance Analysis And Strategic Insights" /> <meta name="twitter:description" content="From TikTok engagement data to posting frequency and interactions analysis, these TikTok benchmarks offer insights into TikTok’s performance." /> <meta name="twitter:url" content="https://www.socialinsider.io/blog/tiktok-benchmarks/" /> <meta name="twitter:image" content="https://www.socialinsider.io/blog/content/images/2024/09/tiktok-benchmarks-cover-1.png" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Elena Cucu" /> <meta name="twitter:label2" content="Filed under" /> <meta name="twitter:data2" content="TikTok Analytics, Original Research & Studies" /> <meta name="twitter:site" content="@socialinsiderio" /> <meta property="og:image:width" content="1372" /> <meta property="og:image:height" content="896" /> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "Socialinsider Blog: Social media marketing insights and industry tips ", "url": "https://www.socialinsider.io/blog/", "logo": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2018/05/si.png" } }, "author": { "@type": "Person", "name": "Elena Cucu", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2022/10/elena-cucu-.png", "width": 2581, "height": 2581 }, "url": "https://www.socialinsider.io/blog/author/elena/", "sameAs": [ "https://www.linkedin.com/in/elena-cucu/" ] }, "headline": "TikTok Benchmarks 2024: Content Performance Analysis And Strategic Insights", "url": "https://www.socialinsider.io/blog/tiktok-benchmarks/", "datePublished": "2024-09-10T08:36:00.000Z", "dateModified": "2024-10-30T12:03:19.000Z", "image": { "@type": "ImageObject", "url": "https://www.socialinsider.io/blog/content/images/2024/09/tiktok-benchmarks-cover-1.png", "width": 1372, "height": 896 }, "keywords": "TikTok Analytics, Original Research & Studies", "description": "From TikTok engagement data to posting frequency and interactions analysis, these TikTok benchmarks offer insights into TikTok’s performance.", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.socialinsider.io/blog/" } } </script> <meta name="generator" content="Ghost 5.3" /> <link rel="alternate" type="application/rss+xml" title="Socialinsider Blog: Social media marketing insights and industry tips " href="https://www.socialinsider.io/blog/rss/" /> <script defer src="https://unpkg.com/@tryghost/sodo-search@~1.0.0/umd/sodo-search.min.js" data-sodo-search="https://www.socialinsider.io/blog/" data-version="1.0.0" data-key="e70dceffb2ba95ab980b21642c" crossorigin="anonymous"></script> <script defer src="/blog/public/cards.min.js?v=1fb7cfaa77"></script> <link rel="stylesheet" type="text/css" href="/blog/public/cards.min.css?v=1fb7cfaa77"> <style> .si-snippets-iframe { border: none; overflow: hidden; border-radius: 16px; box-shadow: 0 14px 20px rgb(60 63 79 / 10%), 0 6px 12px rgb(60 63 79 / 10%); } .post-template .post .entry-content img { border: none; box-shadow: 0 1px 4px 0 rgb(0 0 0 / 10%), 0 0 6px 0 rgb(0 0 0 / 10%), 0 2px 2px -2px rgb(0 0 0 / 15%); margin-top: 30px; margin-bottom: 30px; } .post .post-full-content figcaption { font-weight: 400; font-style: italic; font-size: 16px; line-height: 1.3; color: #666665; outline: 0; z-index: 300; text-align: center; } </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MSNSFT5');</script>  <script type="text/javascript"> var si_cta_texts = { "mainsubscribe": { "line1":"📊 Social media stats you won't delete. ", "cta": "Subscribe here 👇", "button":"Subscribe", "done": "Whatever" }, "mainsignup": { "head":"Measure the <br>performance of <br/>your content</p>", "lead": "Analyse your competitors, grow your<br>reach and engagement with<br>Socialinsider", "cta": "Start a 14-day FREE trial", "image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-black.png", "head_color":"#FFB03A", "lead_color":"#57BCBD", "mobile_head":"Measure the performance of <br/>your content</p>", "mobile_lead": "Analyse your competitors, grow your reach and engagement with<br>Socialinsider", "mobile_cta": "Start a 14-day FREE trial", "mobile_image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-square.png", "mobile_head_color":"#FFB03A", "mobile_lead_color":"#57BCBD" }, "mainsignupNew": { "head":"Improve your social media strategy with Socialinsider!</p>", "cta": "Start a Free Trial", "image":"https://www.socialinsider.io/assets/img/socialinsider/ctas/cta-blog-black.png", "head_color":"#FFFFFF", "mobile_head":"Improve your <br> social media strategy <br> with Socialinsider!</p>", "mobile_cta": "Start a Free Trial", "mobile_image":"https://imgs.socialinsider.io/blog/cta-blog-black.png", "mobile_head_color":"#FFFFFF", }, "contentSignup":{ "head": "Analyze your social media performance and benchmark competitors!", "lead": "57,713 brands and agencies have generated more<br>than 51,403 social media reports with Socialinsider so far.", "cta": "Start a 14-day FREE trial", "cta_mobile": "Start a FREE trial" }, "downloadlinkedinstudy": { "title":"LinkedIn engagement report", "content": "Key data, lessons, and takeaways from analyzing more than 39,465 LinkedIn posts 👊", "button":"I want it 👇", "study":"linkedin_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigtvstudy2021": { "title":"GET OUR LATEST <br/> IGTV STUDY", "content": "Enjoy the benefits of video marketing by choosing the right content 👊", "button":"I want it 👇", "study":"igtv_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramengagementstudy2021": { "title":"GET OUR LATEST <br/> INSTAGRAM ENGAGEMENT STUDY", "content": "Set your Instagram strategy based on the current engagement trends. 👊", "button":"I want it 👇", "study":"instagram_engagement_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadsocialmediabottlenecksstudy": { "title":"🆕 Survey: Social Media <br/>Bottlenecks", "content": "Professionals identify and show how businesses can fix social media bottlenecks 👊", "button":"I want it 👇", "study":"social_media_bottlenecks_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookadsstudy": { "title":"FACEBOOK ADS\nSTUDY", "content": "Find out ad click-through rates and costs on\nFacebook, Instagram, Audience Network, and Messenger.", "button":"I want it 👇", "study":"facebook_ads_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadngotiktokcovidstudy": { "title":"📌 Case Study: <br/>Non-profits on TikTok", "content": "How NGOs and public administrations are fighting coronavirus misinformation ✍️", "button":"I want it 👇", "study":"tiktok_covid_ngos_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadcovidcontentstudy": { "title":"Research: Social Media <br/>During COVID-19 Crisis", "content": "How brands are managing the COVID-19 crisis on Facebook, Twitter, and Instagram 🚀", "button":"I want it 👇", "study":"covid_content_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramhashtagsstudy": { "title":"INSTAGRAM\nHASHTAGS STUDY", "content": "Hashtags in the caption or in the first comment?\nImprove your hashtags strategy today!", "button":"I want it 👇", "study":"instagram_hashtags_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramstoriesstudy": { "title":"GET OUR LATEST\nINSTAGRAM STORIES STUDY!", "content": "Learn how to create Stories that both\nengage and convert!", "button":"I want it 👇", "study":"instagram_stories_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadstoriesstudy2020": { "title":"GET 2020 INSIGHTS\nINSTAGRAM STORIES STUDY!", "content": "Learn how to create Stories that both\nengage and convert in 2020!", "button":"I want it 👇", "study":"instagram_stories_study_2020", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookvideostudy": { "title":"GET OUR LATEST\nFACEBOOK VIDEO STUDY!", "content": "Learn how to create high performing videos on\n Facebook!", "button":"Download now 👇", "study":"facebook_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookindustriesvideostudy": { "title":"GET OUR LATEST\nFACEBOOK INDUSTRY STUDY!", "content": "Find out how to improve your Facebook videos\n to better appeal to your industry audience!", "button":"Download now 👇", "study":"facebook_industries_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigstoriesstudywebpage": { "title":"INSTAGRAM STORIES STUDY", "content": "Learn how to create Stories that both\nengage and convert!", "button":"I want it 👇", "study":"instagram_stories_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadfacebookvideostudywebpage": { "title":"FACEBOOK VIDEO STUDY", "content": "Learn how to create high performing videos on\n Facebook!", "button":"Download now 👇", "study":"facebook_video_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramcontentandengagementstudy": { "title":"INSTAGRAM CONTENT\nSTUDY", "content": "What elements make an Instagram post engaging?\nLearn how to write the perfect Instagram post!", "button":"Download now 👇", "study":"instagram_content_and_engagement_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadsocialmediacontentstudy": { "title":"SOCIAL MEDIA\nCONTENT STUDY", "content": "What brings engagement in social media posts?\nLearn how to write the perfect post!", "button":"Download now 👇", "study":"social_media_content_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadtiktokbook": { "title":"UNLOCK THE POWER\nOF TIKTOK FOR YOUR BRAND", "content": "Find out how to get 60 seconds of fame\nwith this book - TikTok Marketing for Brands!", "button":"Download now 👇", "study":"tiktok_marketing_for_brands", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlifeofasocialmediamanager": { "title":"YOUR GUIDE TO BECOMING THE\nBEST SOCIAL MEDIA MANAGER", "content": "Learn from top experts everything you\nshould know about this career path!", "button":"Download now 👇", "study":"ebook_life_of_a_social_media_manager", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagramcarouselstudy": { "title":"INSTAGRAM\nCAROUSEL STUDY", "content": "Create top-performing carousels and \n discover their role in your Instagram content strategy!", "button":"I want it 👇", "study":"instagram_carousel_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadyourguidetostories": { "title":"UNLOCK THE POWER\nOF STORIES FOR YOUR BRAND", "content": "Create outstanding and engaging Stories\nwith this handbook - Your Guide to Stories!", "button":"Download now 👇", "study":"your_guide_to_stories", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadadsstudy2021": { "title":"FACEBOOK & INSTAGRAM ADS STUDY", "content": "Increase your sales with a great ads strategy! ", "button":"Download now 👇", "study":"ads_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadigstoriesstudy2021": { "title":"INSTAGRAM STORIES STUDY", "content": "Discover what changed in the Instagram Story’s performance in 2021!", "button":"Download now 👇", "study":"instagram_stories_study_2021", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlifeofasmm2022": { "title":"The Life of a Social Media Manager Report", "content": "Discover the good, the bad, and the ugly of what it means to be a social media manager!", "button":"Download now!", "study":"life_of_a_social_media_manager_research", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadlinkedincontentstudy2022": { "title":"LinkedIn Content Study", "content": "Discover the best LinkedIn content strategies for B2B marketing in 2022!", "button":"Download now! 👇", "study":"linkedin_content_study_2022", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "downloadinstagram_reels_study_2022": { "title":"Instagram Reels Study", "content": "Gain powerful Instagram Reels insights!", "button":"Download now! 👇", "study":"instagram_reels_study_2022", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Benchmarks_study_2023": { "title":"Social Media Benchmarks Study", "content": "Gain powerful social media insights!", "button":"Download now! 👇", "study":"Benchmarks_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_vs_reels_vs_shorts": { "title":"TikTok vs. Reels vs. Shorts", "content": "Discover performance stats for all the short-form video content platforms!", "button":"Download now! 👇", "study":"tiktok_vs_reels_vs_shorts", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_linkedin_content_study_2023": { "title":"LinkedIn Content Study 2023", "content": "Discover the best LinkedIn content strategies for B2B marketing in 2023!", "button":"Download now! 👇", "study":"linkedin_content_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Instagram_Content_Performance_Study_2023": { "title":"Instagram Content Performance Study 2023", "content": "Discover the best Instagram content strategies that can skyrocket your brand in 2023!", "button":"Download now! 👇", "study":"Instagram_Content_Performance_Study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_benchmark_study_2023": { "title":"TikTok Performance Benchmarks", "content": "Discover how to interpret your TikTok KPIs and optimize your strategy with the latest performance benchmarks!", "button":"Download now! 👇", "study":"tiktok_benchmark_study_2023", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_beauty_industry_instagram_listening": { "title":"The State of Social Media for Beauty Brands", "content": "Uncover powerful beauty industry stats and insights for Instagram!", "button":"Download now! 👇", "study":"beauty_industry_instagram_listening", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "listeningCTA": { "head": "Analyze Instagram hashtags! Track sentiment, the volume of hashtag posts, topics and more!", "lead": "Test Socialinsider’s next-generation Instagram listening feature with AI integration for social-driven brands! Discover what your target audience wants on a personal level.", "cta": "Start a 14-day FREE trial", "cta_mobile": "Start a FREE trial" }, "download_social_media_trends_quotes_2024": { "title":"Social media trends for 2024", "content": "Discover what are the latest social media trends according to industry experts!", "button":"Download now! 👇", "study":"social_media_trends_quotes_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Benchmarks_study_2024": { "title":"Social Media Benchmarks For 2024", "content": "Discover the latest social media benchmarks across multiple industries and regions!", "button":"Download now! 👇", "study":"Benchmarks_study_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_super_bowl_socialinsider": { "title":"Super Bowl Brands Performance Insights", "content": "Super Bowl 2024 social media analysis", "button":"Discover the data", "study":"super_bowl_socialinsider", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_linkedin_benchmarks_2024": { "title":"LinkedIn Engagement Benchmarks 2024", "content": "Take a look at the latest LinkedIn engagement benchmarks and insights and undertstand what strategies to leverage for improved performance!", "button":"Discover the data", "study":"linkedin_benchmarks_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_instagram_benchmarks_blog_study": { "title":"Instagram Benchmarks 2025", "content": "Take a look at the latest Instagram benchmarks and discover insights on how to boost your Instagram performance!", "button":"Get the stats", "study":"instagram_benchmarks_blog_study", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_the_state_of_social_media": { "title":"The State of Social Media in 2024", "content": "Discover key insights on social media usage, such as why people follow brands on social media, what type of content they want to see and more!", "button":"Get the stats", "study":"the_state_of_social_media", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_tiktok_benchmark_study_2024": { "title":"2024 TikTok Benchmarks", "content": "Discover the latest TikTok performance benchmarks, content trends and strategic insights to create a powerful TikTok strategy", "button":"Get the stats", "study":"tiktok_benchmark_study_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_facebook_benchmark_2024": { "title":"2025 Facebook Benchmarks", "content": "Discover Facebook performance benchmarks what will help you create an optimized strategy and get better results on Facebook! ", "button":"Get the stats", "study":"facebook_benchmark_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, } </script><style>:root {--ghost-accent-color: #FBAF3A;}</style> <style> .header-website-desktop { background: #fff !important; } .menu-is-opened .header-website-desktop { background: #15132e !important; } </style> </head> <body class="post-template tag-tiktok-analytics tag-hash-featured tag-studies social-media-platforms"> <div class="header header-website-desktop" style="background: #fff !important"> <link href="https://assets.calendly.com/assets/external/widget.css" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <div class="container-fluid wrapper"> <nav class="navbar navbar-expand-lg h-justify-content-space-between justify-content-start w-100" > <a class="navbar-brand" href="/"> <svg title="Socialinsider" viewBox="0 0 1500 312" width="100%" xmlns="http://www.w3.org/2000/svg" ><circle cx="716.555" cy="118.531" r="119.317" fill="#fbaf3a" transform="matrix(1.00937 0 0 1.01283 -7.457 1.796)" ></circle><path d="M53.722 311.43c-10.1 0-20.202-1.405-29.833-3.982-9.63-2.577-17.382-6.09-23.255-10.073l11.276-22.256c5.637 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.503 3.514 23.255 3.514 17.617 0 26.309-4.685 26.309-13.822 0-4.451-2.114-7.497-6.577-9.137-4.464-1.64-11.745-3.28-21.611-4.92-10.336-1.64-18.792-3.28-25.135-5.388-6.577-2.108-12.214-5.622-16.912-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.033-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.692 0 17.148.937 25.84 2.81 8.69 2.11 15.738 4.686 21.14 7.966L95.3 216.316c-10.57-6.325-22.55-9.37-35.94-9.37-8.69 0-15.268 1.17-19.496 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.349 7.965 7.281 9.839 4.698 2.108 11.98 3.983 22.081 5.623 10.1 1.64 18.322 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.677 10.308 4.464 4.92 6.813 11.713 6.813 20.616 0 11.714-5.168 21.084-15.269 28.113-10.1 7.028-23.96 10.542-41.577 10.542zM192.313 311.43c-12.685 0-24.195-2.81-34.296-8.199-10.1-5.388-18.087-13.119-23.725-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.416 2.818-23.427 8.69-33.032 5.638-9.606 13.625-17.337 23.725-22.725 10.101-5.388 21.611-8.2 34.296-8.2 12.92 0 24.43 2.812 34.53 8.2 10.1 5.388 18.087 13.12 23.96 22.725 5.637 9.605 8.456 20.616 8.456 33.032 0 12.417-2.819 23.427-8.456 33.033-5.873 9.84-13.86 17.57-23.96 22.958-10.1 5.389-21.61 8.2-34.53 8.2zm0-25.066c10.805 0 19.731-3.514 26.778-10.777 7.047-7.262 10.57-16.633 10.57-28.347 0-11.714-3.523-21.084-10.57-28.347-7.047-7.262-15.973-10.776-26.778-10.776-10.806 0-19.732 3.514-26.544 10.776-7.047 7.263-10.57 16.633-10.57 28.347 0 11.714 3.523 21.085 10.57 28.347 6.812 7.263 15.738 10.777 26.544 10.777zM344.997 311.43c-12.92 0-24.664-2.81-35-8.199-10.335-5.388-18.322-13.119-24.194-22.958-5.873-9.606-8.692-20.616-8.692-33.033 0-12.416 2.819-23.427 8.692-33.032 5.872-9.606 13.859-17.337 24.194-22.725 10.1-5.388 21.846-8.2 35-8.2 12.45 0 23.255 2.578 32.651 7.497 9.161 4.92 16.208 12.183 20.906 21.553l-22.55 13.12c-3.523-5.857-7.987-10.074-13.39-13.12-5.402-2.81-11.51-4.216-17.852-4.216-11.04 0-19.966 3.514-27.248 10.542-7.282 7.262-10.805 16.633-10.805 28.581s3.523 21.319 10.805 28.347c7.047 7.263 16.208 10.777 27.248 10.777 6.343 0 12.45-1.406 17.853-4.451 5.402-2.812 9.866-7.029 13.39-12.886l22.55 13.12c-4.933 9.37-11.98 16.633-21.142 21.553-9.396 5.154-20.2 7.73-32.416 7.73zM423.924 184.69h29.362V309.79h-29.362V184.689zm14.798-20.617c-5.402 0-9.865-1.64-13.389-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.402 7.262 5.402 12.182 0 5.154-1.644 9.37-5.167 12.885-3.524 3.514-8.222 5.388-13.625 5.388z" fill="#15132e" ></path><path d="M735.269 241.124a120.668 120.668 0 01-19.457 1.572c-5.929 0-11.758-.431-17.454-1.262v-37.987h36.911v37.677zm-18.308-96.294c-6.693 0-12.303-2.678-16.831-6.036-4.528-3.358-6.791-9.536-6.791-14.534 0-4.998 2.263-11.176 6.791-14.534 4.528-3.358 10.138-6.037 16.831-6.037 6.694 0 12.304 2.601 16.832 5.803 4.527 3.202 6.791 9.224 6.791 14.065 0 5.154-2.214 11.488-6.644 15.002-4.429 3.514-10.089 6.271-16.979 6.271zM818.397 185.155a121.417 121.417 0 01-36.911 37.985v-62.509h36.911v24.524zM648.172 221.826a121.44 121.44 0 01-36.91-39.987v-71.132h36.91v111.119z" fill="#15132e" ></path><path d="M539.73 183.284c18.556 0 32.65 4.45 42.516 13.119 9.631 8.902 14.564 22.256 14.564 40.06v73.328h-27.718v-15.228c-3.524 5.389-8.691 9.605-15.269 12.417-6.812 3.045-14.798 4.45-24.194 4.45-9.396 0-17.618-1.639-24.665-4.919-7.047-3.045-12.45-7.497-16.208-13.353-3.993-5.623-5.872-11.948-5.872-19.21 0-11.246 4.228-20.383 12.684-27.176 8.222-6.794 21.376-10.074 39.463-10.074h32.417v-1.874c0-8.668-2.584-15.462-7.752-20.148-5.403-4.685-13.155-7.028-23.49-7.028-7.047 0-13.86 1.171-20.671 3.28-6.812 2.108-12.685 5.154-17.383 9.136l-11.51-21.318c6.577-4.92 14.564-8.903 23.725-11.48 9.161-2.577 19.027-3.982 29.362-3.982zm-3.994 106.828c7.282 0 13.86-1.64 19.732-5.154 5.637-3.28 9.63-7.965 11.98-14.29v-14.526h-30.303c-16.912 0-25.369 5.623-25.369 16.634 0 5.388 2.114 9.605 6.343 12.65 4.228 3.046 10.1 4.686 17.617 4.686zM969.831 311.43c-10.1 0-20.201-1.405-29.832-3.982-9.63-2.577-17.383-6.09-23.255-10.073l11.275-22.256c5.638 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.504 3.514 23.256 3.514 17.617 0 26.308-4.685 26.308-13.822 0-4.451-2.114-7.497-6.577-9.137-4.463-1.64-11.745-3.28-21.61-4.92-10.336-1.64-18.793-3.28-25.135-5.388-6.577-2.108-12.215-5.622-16.913-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.034-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.691 0 17.148.937 25.839 2.81 8.691 2.11 15.738 4.686 21.14 7.966l-11.274 22.256c-10.57-6.325-22.55-9.37-35.94-9.37-8.691 0-15.269 1.17-19.497 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.35 7.965 7.282 9.839 4.698 2.108 11.98 3.983 22.08 5.623 10.101 1.64 18.323 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.678 10.308 4.463 4.92 6.812 11.713 6.812 20.616 0 11.714-5.168 21.084-15.268 28.113-10.101 7.028-23.96 10.542-41.578 10.542zM1052.042 184.69h29.362V309.79h-29.362V184.689zm14.799-20.617c-5.403 0-9.866-1.64-13.39-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.403 7.262 5.403 12.182 0 5.154-1.645 9.37-5.168 12.885-3.524 3.514-8.222 5.388-13.624 5.388zM1242.784 135.96v173.831h-28.188v-16.165c-4.932 5.857-10.805 10.308-17.852 13.354-7.282 3.045-15.034 4.45-23.725 4.45-11.98 0-22.785-2.576-32.416-7.964-9.63-5.389-17.383-12.885-22.785-22.725-5.403-9.605-8.222-20.85-8.222-33.5 0-12.652 2.819-23.897 8.222-33.502 5.402-9.605 13.154-17.102 22.785-22.49 9.63-5.388 20.436-7.965 32.416-7.965 8.222 0 15.973 1.405 22.785 4.216 6.813 2.812 12.685 7.029 17.618 12.651v-64.19h29.363zm-66.241 150.404c7.047 0 13.389-1.64 19.027-4.92 5.637-3.046 10.1-7.731 13.389-13.588 3.289-5.857 4.933-12.885 4.933-20.616 0-7.73-1.644-14.76-4.933-20.616-3.289-5.857-7.752-10.542-13.39-13.822-5.637-3.046-11.98-4.685-19.026-4.685-7.047 0-13.39 1.64-19.027 4.685-5.638 3.28-10.1 7.965-13.39 13.822-3.288 5.857-4.932 12.885-4.932 20.616s1.644 14.76 4.932 20.616c3.29 5.857 7.752 10.542 13.39 13.588 5.637 3.28 11.98 4.92 19.027 4.92zM1399.232 247.943c0 2.108-.235 4.92-.47 8.668h-98.423c1.644 9.137 6.342 16.4 13.624 21.787 7.282 5.389 16.208 8.2 27.013 8.2 13.86 0 25.135-4.451 34.06-13.588l15.74 18.04c-5.638 6.793-12.685 11.713-21.377 15.227-8.691 3.514-18.322 5.154-29.127 5.154-13.86 0-25.84-2.811-36.41-8.2-10.57-5.388-18.557-13.119-24.195-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.182 2.818-23.193 8.456-33.032 5.402-9.606 13.154-17.337 23.02-22.725 9.866-5.388 20.906-8.2 33.356-8.2 12.214 0 23.255 2.578 32.886 7.966 9.63 5.388 17.147 13.12 22.55 22.724 5.168 9.84 7.987 21.085 7.987 33.97zm-63.423-41.232c-9.396 0-17.383 2.811-23.725 8.2-6.577 5.622-10.57 13.119-11.98 22.255h71.175c-1.175-9.136-5.168-16.399-11.51-22.021-6.343-5.623-14.33-8.434-23.96-8.434zM1455.365 202.963c8.456-13.12 23.255-19.68 44.63-19.68v27.88c-2.583-.47-4.697-.704-6.811-.704-11.51 0-20.436 3.28-26.779 9.84-6.342 6.794-9.63 16.399-9.63 28.815v60.677h-29.363V184.689h27.953v18.274zM634.394 218.699a126.443 126.443 0 0029.363 18.629v72.463h-29.363v-91.092zM731.643 247.588v62.203H702.28v-61.936c4.444.477 8.96.721 13.532.721 5.36 0 10.643-.336 15.831-.988zM825.325 184.975c4.981-1.128 10.32-1.692 16.016-1.692 15.816 0 28.501 4.608 38.054 13.823 9.552 9.214 14.329 22.88 14.329 40.997v71.688h-29.363v-67.939c0-10.933-2.584-19.172-7.752-24.716-5.167-5.545-12.528-8.317-22.08-8.317-10.806 0-19.34 3.241-25.604 9.722-6.264 6.482-9.396 15.814-9.396 27.996v63.254h-29.363v-73.538c23.15-11.103 42.412-29.075 55.159-51.278z" fill="#15132e" ></path></svg> </a> <button class="navbar-toggle" type="button" aria-label="Navbar Toggle" > <span class="nav-bar nav-bar-top"></span> <span class="nav-bar nav-bar-mid"></span> <span class="nav-bar nav-bar-bot"></span> </button> <div class="navbar-container" style="margin-right: auto;"> <div class="navbar-container-inner"> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item"> <a onclick="if (!window.__cfRLUnblockHandlers) return false; _t('header','click_Platform','blog')" class="nav-link has-dropdown d-flex align-items-center gap-5" href="https://www.socialinsider.io/#" >Platform <span class="toggle-dropdown toggle-dropdown-desktop" > <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> </a> <span class="toggle-dropdown"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> <div class="dropdown solution-dropdown" id="navigation-solution-dropdown" > <div class="wrapper"> <div class="container"> <div class="d-flex align-items-stretch justify-content-between dropdown-row" > <div class="drop-body solution-body solution-body-wrapper solution-body-tab" > <div class="row align-items-stretch" > <div class="col-md-6 col-12 side-navigation" > <span class="col-lg-12 col-12 d-block dropdown-content navigation-selection navigation-selection-desktop" data-target-element="navigation-analysis-benchmarking-dekstop" > <p class="heading" >Analysis & Benchmarking</p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div class="accordion si-accordion accordion-arrow-right accordion-mobile" id="navigation-accordion" > <div class="card"> <span data-toggle="collapse" data-target="#navigation-analysis-benchmarking" aria-expanded="false" class="col-12 d-block dropdown-content navigation-selection collapsed" > <p class="heading" > Analysis & Benchmarking </p> <p class="description" > Measure the metrics that matter and compare your performance against your competitors </p> <div class="navigation-arrow" > <svg xmlns="http://www.w3.org/2000/svg" width="26" height="26" viewBox="0 0 26 26" fill="none" > <circle cx="13" cy="13" r="13" fill="black" class="navigation-arrow-svg" ></circle> <path d="M12.6337 16.8918L12.5612 16.9631L12.6337 17.0344L13.3252 17.7146L13.3953 17.7835L13.4654 17.7146L17.7133 13.536L17.7857 13.4647L17.7133 13.3934L13.4654 9.21484L13.3953 9.14586L13.3252 9.21484L12.6337 9.89506L12.5612 9.96635L12.6337 10.0376L15.5222 12.8787H8.35742H8.25742V12.9787V13.9507V14.0507H8.35742H15.5222L12.6337 16.8918Z" fill="white" stroke="white" stroke-width="0.2" ></path> </svg> </div> </span> <div id="navigation-analysis-benchmarking" class="collapse" data-parent="#navigation-accordion" > <div class="navigation-results-container w-100" id="navigation-ai-listening" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" >AI Instagram Listening</p> <p class="description" > Use AI Instagram listening insights to power any decision </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://www.socialinsider.io/social-media-api" > <p class="heading"> Social Media Data Integration </p> <p class="description" > Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile" > <span class="section-title w-100" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container" > <div class="networks selected" id="networks" > <span class="section-title" > Networks </span> <a href="https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewBox="0 0 13 15" fill="none" > <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black" ></path> </svg> </div> <span class="name" > TikTok </span> </a> <a href="https://www.socialinsider.io/instagram-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewBox="0 0 17 17" fill="none" > <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3" ></path> </svg> </div> <span class="name" > Instagram </span> </a> <a href="https://www.socialinsider.io/linkedin-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none" > <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black" ></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black" ></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black" ></path> </svg> </div> <span class="name" > Linkedin </span> </a> <a href="https://www.socialinsider.io/facebook-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewBox="0 0 9 16" fill="none" > <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black" ></path> </svg> </div> <span class="name" > Facebook </span> </a> <a href="https://www.socialinsider.io/twitter-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="16" height="15" viewBox="0 0 16 15" fill="none" > <path d="M1.03381 0.8H0.634876L0.873552 1.11966L6.12782 8.15667L0.853118 13.8643L0.542841 14.2H1H2.21253H2.30002L2.35941 14.1357L6.91298 9.20836L10.5801 14.1197L10.6401 14.2H10.7404H14.8667H15.2656L15.0269 13.8803L9.47143 6.44002L14.3733 1.13574L14.6835 0.8H14.2264H13.0139H12.9264L12.867 0.864262L8.68626 5.38832L5.32034 0.880343L5.26035 0.8H5.16008H1.03381ZM11.2879 12.9052L3.21586 2.09462H4.61227L12.6843 12.9052H11.2879Z" fill="black" stroke="black" stroke-width="0.4" ></path> </svg> </div> <span class="name" > Twitter </span> </a> <a href="https://www.socialinsider.io/youtube-analytics" class="network d-flex align-items-center justify-content-start" > <div class="icon" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewBox="0 0 19 13" fill="none" > <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black" ></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white" ></path> </svg> </div> <span class="name" > Youtube </span> </a> </div> <div class="navigation-results-container w-100" id="navigation-analysis-benchmarking-dekstop" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-competitor-analysis" > <p class="heading" > Competitive Analysis & Benchmarking </p> <p class="description" > Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Social Media Analytics & Reporting </p> <p class="description" > Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-content-analysis" > <p class="heading"> Social Media Content Analysis </p> <p class="description"> Identify your best-performing content pillars and replicate them </p> </a> </div> <div class="navigation-results-container w-100" id="navigation-ai-listening-desktop" > <a class="col-lg-12 col-12 d-block dropdown-content" href="https://www.socialinsider.io/instagram-listening" > <p class="heading" > AI Instagram Listening </p> <p class="description" > Back up any Instagram campaign hashtag with AI listening insights </p> </a> <a href="https://www.socialinsider.io/influencer-identification" class="col-lg-12 col-12 d-block dropdown-content" > <p class="heading" > Influencers Identification </p> <p class="description" > Find the right partners to drive brand awareness and customer engagement </p> </a> </div> <div class="gray-background" id="gray-background" ></div> </div> </div> </div> <div class="menu-right-side right-solution" > <div class="d-flex align-items-start justify-content-end solution-card" > <div class="float-left card-image" > <figure class="header-nav-image" > <picture> <source type="image/webp" data-srcset="https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" width="216" height="256" srcset="https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" /> <img data-src="https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="216" height="256" src="https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" /> </picture> </figure> </div> <div class="float-left card-content" > <p class="heading">Watch Product Demo</p> <p class="description"> Learn how to get started with Socialinsider </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://www.socialinsider.io/product" > <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewBox="0 0 31 30" fill="none" class="desktop-svg" > <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4" ></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 14.3405H9.72949H9.62949V14.4405V15.6807V15.7807H9.72949H19.0331L15.2619 19.4522Z" fill="black" stroke="black" stroke-width="0.2" ></path> </svg> <svg xmlns="http://www.w3.org/2000/svg" width="60" height="59" viewBox="0 0 60 59" fill="none" class="mobile-svg" > <path d="M58.8108 29.1184C58.8108 44.6228 45.8947 57.2368 29.9054 57.2368C13.9161 57.2368 1 44.6228 1 29.1184C1 13.614 13.9161 1 29.9054 1C45.8947 1 58.8108 13.614 58.8108 29.1184Z" fill="black" stroke="black" stroke-width="2" ></path> <path d="M29.693 37.8286L29.6194 37.9002L29.693 37.9719L31.4232 39.6565L31.4929 39.7245L31.5627 39.6565L42.1913 29.3077L42.2648 29.236L42.1913 29.1644L31.5627 18.8156L31.4929 18.7476L31.4232 18.8156L29.693 20.5002L29.6194 20.5719L29.693 20.6435L37.1798 27.9324H18.8877H18.7877V28.0324V30.4398V30.5398H18.8877H37.1798L29.693 37.8286Z" fill="white" stroke="black" stroke-width="0.2" ></path> </svg> Watch Demo </a> </div> </div> </div> </div> </div> </div> </div> <script> const navigationSelections = document.querySelectorAll( ".navigation-selection" ); const networks = document.querySelectorAll(".networks"); const navigationResults = document.querySelectorAll( ".navigation-results-container" ); const navigationSolutionDropdown = document.getElementById( "navigation-solution-dropdown" ); const navigationResultsContainer = document.getElementById( "navigation-results-container" ); const grayBackground = document.getElementById("gray-background"); function removeActiveClassFromAllElements() { networks.forEach((network) => { network.classList.remove("selected"); }); navigationResults.forEach((navigationResult) => { navigationResult.classList.remove("selected"); }); navigationSelections.forEach((navigationSelection) => { navigationSelection.classList.remove("selected"); }); grayBackground.classList.remove("selected"); } document.addEventListener("DOMContentLoaded", function () { navigationSelections.forEach((navigationSelection) => { navigationSelection.addEventListener("click", function () { let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; const targetElement = navigationSelection.getAttribute( "data-target-element" ); const targetElementContainer = document.getElementById(targetElement); removeActiveClassFromAllElements(); targetElementContainer.classList.add("selected"); navigationSelection.classList.add("selected"); grayBackground.classList.add("selected"); }); }); }); // make networks visible when clicked outisde navigationResultsContainer document.addEventListener("click", function (event) { let isClickInside = navigationResultsContainer.contains(event.target); let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; // check if the click is not on navigationSelections navigationSelections.forEach((navigationSelection) => { if (navigationSelection.contains(event.target)) { isClickInside = true; } }); // check is dropdown is visible by checking display property if ( navigationSolutionDropdown.style.visibility != "hidden" && !isClickInside ) { removeActiveClassFromAllElements(); networks.forEach((network) => { network.classList.add("selected"); }); } }); navigationSolutionDropdown.addEventListener("mouseleave", function (event) { let windowWidth = window.innerWidth || document.documentElement.clientWidth || document.body.clientWidth; if (windowWidth < 1200) return; removeActiveClassFromAllElements(); networks.forEach((network) => { network.classList.add("selected"); }); }); </script> </li> <li class="nav-item"> <a onclick="_t('header','click_customer_page','homepage')" class="nav-link" href="https://www.socialinsider.io/customers" >Customers</a> </li> <li class="nav-item"> <a onclick="if (!window.__cfRLUnblockHandlers) return false; _t('header','click_resources','homepage')" class="nav-link has-dropdown d-flex align-items-center gap-5" href="https://www.socialinsider.io/#" >Resources <span class="toggle-dropdown toggle-dropdown-desktop" > <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> </a> <span class="toggle-dropdown"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none" > <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black" ></path> </svg> </span> </span> <div class="dropdown solution-dropdown"> <div class="wrapper"> <div class="container"> <div class="d-flex align-items-stretch justify-content-between dropdown-row" > <div class="drop-body solution-body" > <div class="row desktop-row"> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/blog/tag/studies/" > <p class="heading">Social Media Studies</p> <p class="description"> A centralized hub with social media reports and insights on social media strategy. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="/free-tools" > <div class="heading"> <span>Free Tools</span> <div class="badge">New</div> </div> <p class="description"> Dive deep into what it means to be a social media manager. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/industry-reports" > <p class="heading">Social Media Trends Reports</p> <p class="description"> Spot social media industry trends reports. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/emoji-glossary"> <div class="heading"> <span>Emoji Meanings Explained</span> <div class="badge">New</div> </div> <p class="description"> Emoji meanings explained to help express yourself more effectively on social media. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/social-media-statistics" > <p class="heading">Social Media Statistics</p> <p class="description"> Global social media statistics to craft your strategy on social. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/webinar" > <p class="heading">Webinars</p> <p class="description"> Learn how to make the most of Socialinsider’s features. </p> </a> <a class="col-lg-6 col-12 d-block dropdown-content" href="https://www.socialinsider.io/the-life-of-a-social-media-manager-podcast" > <p class="heading">Podcast</p> <p class="description"> Dive deep into what it means to be a social media manager. </p> </a> </div> </div> <div class="menu-right-side right-solution" > <div class="d-flex align-items-start justify-content-end solution-card" > <div class="float-left card-image" > <figure class="header-nav-image" > <picture> <source type="image/webp" data-srcset="https://www.socialinsider.io/assets//img/webp/navigation/social-media-industry-benchmarks.webp" width="226" height="268" srcset="https://www.socialinsider.io/assets//img/webp/navigation/social-media-industry-benchmarks.webp" /> <img data-src="https://www.socialinsider.io/assets//img/socialinsider/navigation/social-media-industry-benchmarks.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="226" height="268" src="https://www.socialinsider.io/assets//img/socialinsider/navigation/social-media-industry-benchmarks.png" /> </picture> </figure> </div> <div class="float-left card-content resource-card" > <p class="heading"> 2024 Social Media Industry Benchmarks </p> <p class="description"> Understand how your brand’s performance stacks up to your industry </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://www.socialinsider.io/blog/social-media-industry-benchmarks/" > <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewBox="0 0 31 30" fill="none" class="desktop-svg" > <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4" ></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 14.3405H9.72949H9.62949V14.4405V15.6807V15.7807H9.72949H19.0331L15.2619 19.4522Z" fill="black" stroke="black" stroke-width="0.2" ></path> </svg> <svg class="mobile-svg" xmlns="http://www.w3.org/2000/svg" width="60" height="59" viewBox="0 0 60 59" fill="none" > <path d="M58.8108 29.1184C58.8108 44.6228 45.8947 57.2368 29.9054 57.2368C13.9161 57.2368 1 44.6228 1 29.1184C1 13.614 13.9161 1 29.9054 1C45.8947 1 58.8108 13.614 58.8108 29.1184Z" fill="black" stroke="black" stroke-width="2" ></path> <path d="M29.693 37.8286L29.6194 37.9002L29.693 37.9719L31.4232 39.6565L31.4929 39.7245L31.5627 39.6565L42.1913 29.3077L42.2648 29.236L42.1913 29.1644L31.5627 18.8156L31.4929 18.7476L31.4232 18.8156L29.693 20.5002L29.6194 20.5719L29.693 20.6435L37.1798 27.9324H18.8877H18.7877V28.0324V30.4398V30.5398H18.8877H37.1798L29.693 37.8286Z" fill="white" stroke="black" stroke-width="0.2" ></path> </svg> Get Reports </a> </div> </div> </div> </div> </div> </div> </div> </li> <li class="nav-item"> <a onclick="_t('header','click_pricing','homepage')" class="nav-link" href="https://www.socialinsider.io/pricing" >Pricing</a> </li> <li class="nav-item"> <a onclick="_t('header','click_blog','homepage')" class="nav-link" href="https://www.socialinsider.io/blog" >Blog</a> </li> </ul> <ul class="navbar-nav navbar-nav--buttons -mobile"> <li class="nav-item"> <a class="btn btn-primary" onclick="_t('header','click_sign_up','header_blog')" href="https://app.socialinsider.io/signup" >Start 14-Day Free Trial</a> </li> <li class="nav-item"> <a class="btn btn-outline" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_blog');" >Book a demo</a> </li> </ul> </div> </div> <ul class="navbar-nav navbar-nav--buttons -desktop"> <li class="nav-item"> <a class="btn btn-primary" onclick="_t('header','click_sign_up','header_blog')" href="https://app.socialinsider.io/signup" >Start a 14-day free trial</a> </li> <li class="nav-item"> <a class="btn btn-outline" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_blog');" >Book a demo</a> </li> </ul> </nav> </div> </div> <script> document.addEventListener("DOMContentLoaded", function () { const navbar = document.querySelector('.header-website-desktop'); const toggle = document.querySelector('.header-website-desktop .navbar-toggle'); toggle.addEventListener('click', () => { setTimeout(() => { if (document.querySelector("body").classList.contains("menu-is-opened")) { navbar.style.cssText = "background: #fff !important"; } else { navbar.style.cssText = "background: #fff !important"; } }, 100); }); }); </script> <div class="menu " id="menu"> <div class="container-fluid"> <div class="row"> <div class="col-xs-12 is-flex end-xs"> <a tabindex="0" class="menu--close" id="menu-close"> <i class="icon icon-x icon--lg"> <svg class="icon__svg"> <svg fill="#ffffff" height="20px" width="20px" version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 460.775 460.775" xml:space="preserve"> <path d="M285.08,230.397L456.218,59.27c6.076-6.077,6.076-15.911,0-21.986L423.511,4.565c-2.913-2.911-6.866-4.55-10.992-4.55 c-4.127,0-8.08,1.639-10.993,4.55l-171.138,171.14L59.25,4.565c-2.913-2.911-6.866-4.55-10.993-4.55 c-4.126,0-8.08,1.639-10.992,4.55L4.558,37.284c-6.077,6.075-6.077,15.909,0,21.986l171.138,171.128L4.575,401.505 c-6.074,6.077-6.074,15.911,0,21.986l32.709,32.719c2.911,2.911,6.865,4.55,10.992,4.55c4.127,0,8.08-1.639,10.994-4.55 l171.117-171.12l171.118,171.12c2.913,2.911,6.866,4.55,10.993,4.55c4.128,0,8.081-1.639,10.992-4.55l32.709-32.719 c6.074-6.075,6.074-15.909,0-21.986L285.08,230.397z"/> </svg> </svg> </i> </a> </div> <div class="col-xs-12"> <div class="menu__main"> <div> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('1')"> Social Media </span> <div class="no-show-collapse" id="collapseExample-1"> <a id="strategy-dropdown-mobile" class="dropdown-item strategy-dropdown-mobile" role="button" style="cursor: pointer; margin-left: 5vw;" > Strategy <svg fill="#000000" height="10px" width="10px" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 330 330" xml:space="preserve" > <path id="XMLID_225_" d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z" /> </svg> </a> <div class="collapse" id="strategy-collapse-mobile" style="margin-left: 10vw;" > <div class="card card-body p-0" > <ul class="list-unstyled" > <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/competitive-analysis/" > Competitive Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/brand-analysis/" > Brand Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/analytics-and-reporting/" > Analytics & Reporting </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/social-media-campaigns/" > Campaigns Analysis </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/how-to-guides/" > Guides </a> </li> <li class="nav-item m-0" > <a class="dropdown-item" href="https://www.socialinsider.io/blog/tag/social-listening/" > Social Listening </a> </li> </ul> </div> </div> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/social-media-trends/"> Trends </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/social-media-tools/"> Tools </a> </div> </li> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('2')"> Data & Studies </span> <div class="no-show-collapse" id="collapseExample-2"> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/studies/"> Social Media Studies </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/what-data-says/"> What Data Says </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/free-social-media-industry-reports"> Social Media Industry Reports </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/social-media-statistics"> Social Media Stats </a> </div> </li> <li class="nav-item"> <span class="nav-link row-hover dropdown-toggle" style="color: #fff;" onclick="menuDrop('3')"> Platforms </span> <div class="no-show-collapse" id="collapseExample-3"> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/facebook-analytics/"> Facebook Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/instagram-analytics/"> Instagram Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/twitter-analytics/"> Twitter Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/linkedin-analytics/"> LinkedIn Analytics </a> <a class="dropdown-item" style="margin-left: 5vw;" href="https://www.socialinsider.io/blog/tag/youtube-analytics/"> YouTube Analytics </a> </div> </li> <li class="nav-item"> <a class="nav-link row-hover" style="color: #fff;" href="https://www.socialinsider.io/blog/tag/product/"> Product </a> </li> <li > <span class="nav-link header__search--open d-flex align-items-center " data-ghost-search tabindex="0" title="Search" aria-label="Search"> <i class="icon icon--sm"> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#search"></use> </svg> </i> <span class="header__search--text ml-2">Search</span> </span> </li> </ul> </div> </div> <div class="menu__secondary"> <ul class="nav"> <li class="nav-membership" style="width: 100%;"> <a class="btn btn-primary" onclick="_t('signup','click','header main')" href="https://app.socialinsider.io/signup"> Start 14-Day Free Trial </a> </li> <li class="nav-membership" style="width: 100%;"> <a class="btn btn-secondary" href="https://www.socialinsider.io/book-demo" onclick="_t('talk_to_us','','header_main');"> Get a demo </a> </li> </ul> </div> </div> </div> </div> </div> <header class="header header-fixed"> <div class="header__top floating-header"> <div class="container-fluid wrapper"> <div class="row"> <div class="col-xs-7 col-md-3 middle-xs is-flex" > <div class="header__brand flex-cc"> <a href="https://www.socialinsider.io/blog/"> <p style="margin-top: 47px;margin-left:5px;font-weight: bold;"> Socialinsider Blog</p> </a> </div> </div> <div class="col-xs-5 col-md-7 center-xs menus-list" style="margin-left: auto;"> <div class="header__bottom" style="height: 100%"> <div style="display:flex; justify-content:end; height: 100%;"> <nav class="navbar navbar-expand-lg h-justify-content-space-between"> <div class="navbar-container" style="margin-left: auto;"> <div class="navbar-container-inner"> <ul class="navbar-nav navbar-nav--main"> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Social Media</a> <div class="dropdown solution-dropdown" style="left: -40px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a id="strategy-dropdown" class="nav-link row-hover strategy-dropdown" role="button" style="cursor: pointer;" > Strategy <svg fill="#000000" height="10px" width="10px" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 330 330" xml:space="preserve" > <path id="XMLID_225_" d="M325.607,79.393c-5.857-5.857-15.355-5.858-21.213,0.001l-139.39,139.393L25.607,79.393 c-5.857-5.857-15.355-5.858-21.213,0.001c-5.858,5.858-5.858,15.355,0,21.213l150.004,150c2.813,2.813,6.628,4.393,10.606,4.393 s7.794-1.581,10.606-4.394l149.996-150C331.465,94.749,331.465,85.251,325.607,79.393z" /> </svg> </a> <div class="collapse" id="strategy-collapse" > <div class="card card-body p-0" > <ul class="list-unstyled" > <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/competitive-analysis/" > Competitive Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/brand-analysis/" > Brand Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/analytics-and-reporting/" > Analytics & Reporting </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-campaigns/" > Campaigns Analysis </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/how-to-guides/" > Guides </a> </li> <li class="nav-item m-0" > <a class="nav-link row-hover mb-5" href="https://www.socialinsider.io/blog/tag/social-listening/" > Social Listening </a> </li> </ul> </div> </div> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-trends/" > Trends </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/social-media-tools/" > Tools </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Data & Studies</a> <div class="dropdown solution-dropdown" style="left: 95px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/studies/" > Social Media Studies </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/what-data-says/" > What Data Says </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/free-social-media-industry-reports" > Social Media Industry Reports </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/social-media-statistics" > Social Media Stats </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link has-dropdown" href="https://www.socialinsider.io/#" >Platforms</a> <div class="dropdown solution-dropdown" style="left: 250px; width: 200px; z-index:400;" > <div class="row align-items-stretch dropdown-row"> <div class="drop-body solution-body" style="width:100%; padding:25px;" > <div class="row"> <div class="col-auto w-large menu--col"> <ul class="list-unstyled"> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/tiktok-analytics/" > TikTok Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/linkedin-analytics/" > LinkedIn Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/instagram-analytics/" > Instagram Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/facebook-analytics/" > Facebook Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/twitter-analytics/" > Twitter Analytics </a> </li> <li class="nav-item"> <a class="nav-link row-hover" href="https://www.socialinsider.io/blog/tag/youtube-analytics/" > YouTube Analytics </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="nav-item bigLi"> <a class="nav-link" href="https://www.socialinsider.io/blog/tag/product" >Product</a> </li> </ul> </div> </div> </nav> <script> $("#strategy-dropdown").click(function(event) { event.preventDefault(); $("#strategy-collapse").toggleClass("show"); }); </script> </div> </div> </div> <div class="header__search center-xs end-xs middle-xs is-flex search-container search-container-desktop" > <span class="header__search--open d-flex align-items-center " data-ghost-search tabindex="0" title="Search" aria-label="Search"> <i class="icon icon--sm"> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#search"></use> </svg> </i> <span class="header__search--text ml-2">Search</span> </span> </div> <button id="menu-open" class="navbar-toggle-blog" style="order: 2" type="button" title="Menu" aria-label="Blog Menu"> Blog Menu <span class="toggle-dropdown"> <span class="icon-svg"> <svg width="15" height="9" viewBox="0 0 15 9" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.91596 8.72882C7.07559 8.90997 7.27156 9 7.50055 9C7.72954 9 7.9244 8.90997 8.08514 8.72882L14.76 2.15331C14.9196 1.99494 15 1.80295 15 1.57733C15 1.35063 14.9196 1.15863 14.76 1.00026L14.0026 0.255069C13.8418 0.0967009 13.647 0.0120935 13.418 0.00124634C13.189 -0.0106855 12.993 0.0630748 12.8334 0.221442L7.50055 5.47469L2.16771 0.221442C2.00697 0.0630743 1.81211 -0.010686 1.58312 0.00124582C1.35413 0.0120929 1.15816 0.0967003 0.998531 0.255068L0.2411 1.00026C0.0803661 1.15863 -5.90377e-08 1.35063 -6.89473e-08 1.57733C-7.88094e-08 1.80295 0.080366 1.99494 0.2411 2.15331L6.91596 8.72882Z"></path> </svg> </span> </span> </button> </div> </div> <div id="progress" class="progress"></div> </div> </header> <script> function menuDrop(e){ let element = document.getElementById('collapseExample-'+e) if(element) { if(element.classList.contains('no-show-collapse')) { element.classList.remove('no-show-collapse') } else { element.classList.add('no-show-collapse') } } } $("#strategy-dropdown-mobile").click(function(event) { event.preventDefault(); $("#strategy-collapse-mobile").toggleClass("show"); }); </script> <main class="main" style="padding-top: 0px;"> <div class="container-fluid wrapper"> <div class="row"> <div class="col-xs-12"> <div id ="hero" class="post-hero "> <figure class="post-hero__image"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/09/tiktok-benchmarks-cover-1.png 300w, /blog/content/images/size/w600/2024/09/tiktok-benchmarks-cover-1.png 600w, /blog/content/images/size/w1000/2024/09/tiktok-benchmarks-cover-1.png 1000w, /blog/content/images/size/w2000/2024/09/tiktok-benchmarks-cover-1.png 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/09/tiktok-benchmarks-cover-1.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="tiktok benchmarks cover" fetchpriority="high" /> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-tiktok-analytics post-hero__tag" href="/blog/tag/tiktok-analytics/" title="TikTok Analytics" aria-label="TikTok Analyticss">TikTok Analytics</a> <a class="tag-studies post-hero__tag" href="/blog/tag/studies/" title="Original Research & Studies" aria-label="Original Research & Studiess">Original Research & Studies</a> </div> <h1 class="post-hero__title">[STUDY] TikTok Benchmarks 2024: Video Performance Analysis And Strategic Insights</h1> <p class="post-hero__excerpt">From TikTok engagement data to posting frequency and interactions analysis, these TikTok benchmarks offer insights into TikTok’s performance.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/blog/author/elena/" class="post-hero__author-image" aria-label="Elena Cucu"> <img class="lazyload" data-src="/blog/content/images/2022/10/elena-cucu-.png" alt="Elena Cucu" src="/blog/assets/images/img-placeholder-square.jpg?v=1fb7cfaa77" fetchpriority="high" /> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/blog/author/elena/">Elena Cucu</a> </div> <time datetime="2024-09-10" class="post-hero__date"> Sep 10, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-7"> <article class="post tag-tiktok-analytics tag-hash-featured tag-studies post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>From new content formats to fluctuations in engagement, TikTok has gone through a lot of changes lately. </p><p>With the platform becoming an increasingly powerful tool for businesses to promote their products and services, social media strategists looking to invest in <a href="https://www.socialinsider.io/blog/tiktok-marketing/">TikTok marketing</a> need to stay up to date with the latest <a href="https://www.socialinsider.io/blog/social-media-benchmarks/">social media benchmarks</a> and trends in order to create a successful strategy. </p><p>Having data coming to the rescue, in this study, we’ll dive into what a good engagement rate on TikTok is, posting frequency evolution, views rate, and more. </p><p>Buckle up, and let’s explore together a bunch of TikTok benchmarks that will fuel your strategy!</p><highlight><p><strong>Table of Contents</strong><br> <a href="#report">Key insights on TikTok benchmarks report</a><br> <a href="#engagementbenchmarks">TikTok engagement rate benchmarks</a><br> <a href="#interactions">TikTok interactions analysis and benchmarks</a><br> <a href="#posting">TikTok benchmarks for an optimal posting frequency</a><br> <a href="#views">Video view rate and video views on TikTok</a><br> <a href="#takeaways">What brands should do next on TikTok - our verdict based on data</a></p> <p><a href="#methodology">Methodology</a></p> </highlight> </br><h2 id="key-insights-on-tiktok-benchmarks-report">Key insights on TikTok benchmarks report</h2><a name="report"></a><ul><li>Tiktok’s average engagement rate registers a YoY decrease of 40% and currently stands at 3.30%.</li></ul><p></p><ul><li>The engagement on TikTok tends to increase as the follower base increases as well.</li></ul><p></p><ul><li>5% of the people who watch a Tiktok video also press the “like” button.</li></ul><p></p><ul><li>Smaller accounts (below 5K followers) get the highest number of shares and comments.</li></ul><p></p><ul><li>Brands post, on average, 21 videos per month on TikTok, posting 33% more TikToks per month YoY.</li></ul><p></p><ul><li>Smaller profiles’ followers watch more of the content posted by a brand.</li></ul><div class="download-capture" text="download_tiktok_benchmark_study_2024"></div><h2 id="tiktok-engagement-rate-benchmarks">TikTok engagement rate benchmarks</h2><a name="engagementbenchmarks"></a><p>The beginning of 2024 came with a hard pill to swallow for brands that enjoyed gigantic engagement on TikTok prior to this - when the platform registered a drop of 40% in its average engagement values. </p><p><strong>Since then, the <a href="https://www.socialinsider.io/blog/tiktok-engagement-rate-calculator/">TikTok engagement rate</a> by views has remained pretty flat, scoring values up to 3.30% at the moment.</strong></p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/tiktok-engagement-evolution-1.png" class="kg-image" alt="tiktok engagement rate evolution" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/tiktok-engagement-evolution-1.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/tiktok-engagement-evolution-1.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/tiktok-engagement-evolution-1.png 1260w" sizes="(min-width: 720px) 720px"></figure><p>The engagement rate is the lifeblood of any TikTok profile - it reflects how well your content resonates with your audience. </p><p>But here’s the kicker:<strong> </strong>the average engagement rate on TikTok does not stay the same as your follower count grows. </p><p>For smaller profiles (those below 5K followers), the Tiktok average engagement rate is around 3.95%. That’s a solid start, especially considering these profiles are often still finding their voice and audience.</p><p>The good news is that, <strong>as your profile grows, so does your engagement rate</strong> - but it’s not just a linear climb.</p><p>Profiles with over 100K followers see TikTok rates climb to around 5.35%. This increase might seem small, but it’s significant. </p><p>Larger profiles benefit from a more established brand presence and a loyal following that’s more likely to engage with content. </p><p>However, reaching this point requires more than just posting frequently - it’s about consistently delivering content that your audience finds valuable, entertaining, or insightful.</p><p><strong>So, why does engagement tend to rise with follower count?</strong></p><p><strong>It’s all about trust and familiarity.</strong></p><p>Larger profiles often have more experience in understanding what works and what doesn’t. They’ve also had more time to build a relationship with their audience, leading to higher engagement as followers are more invested in the content.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent.png" class="kg-image" alt="titok engagement rate benchmark 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/igbench_topcontent.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/igbench_topcontent.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent.png 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="strategic-insights-on-how-to-get-a-good-engagement-rate-on-tiktok">Strategic insights on how to get a good engagement rate on TikTok</h3><p>For smaller profiles, the key is to focus on growth while maintaining a strong connection with your audience. Content that is authentic, engaging, and consistent will naturally attract more followers and improve your engagement rates. </p><p>As you grow, leverage your increasing influence to experiment with different content types and formats. But don’t get complacent—continuously refine your <a href="https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a> to keep your audience engaged. </p><p>Remember, high <a href="https://www.socialinsider.io/blog/engagement-rate/">engagement rates</a> are a sign that your content is hitting the mark and resonating well with your audience.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Recommended reading: <a href="https://www.socialinsider.io/blog/social-media-content/">18 Types of Social Media Content to Create a Tailored Content Strategy</a></div></div><h2 id="tiktok-interactions-analysis-and-benchmarks">TikTok interactions analysis and benchmarks</h2><a name="interactions"></a><h3 id="like-rate-benchmarks-for-tiktok">Like rate benchmarks for TikTok<br></h3><p>Likes are often seen as a basic form of engagement, but they’re an essential metric for gauging the immediate appeal of your content.</p><p>For smaller profiles, the average like rate stands at about 4.15%. This number isn’t just a reflection of how many people enjoy your content - it also indicates how effective you are at grabbing attention quickly. </p><p>As profiles grow, the like rate peaks at around 5.25% for those with 10-50K followers. This peak suggests that profiles in this range have found a sweet spot in delivering content that resonates with a wide audience while still maintaining a level of intimacy and connection.</p><p>However, as profiles continue to grow, particularly beyond 50K followers, the like rate starts to dip slightly, settling at around 4.90%. This dip could be due to a variety of factors. For one, larger profiles often attract a more diverse audience, which can dilute the intensity of likes. </p><p>Additionally, with more content being produced, each individual post might not receive the same level of attention as it would in a smaller, more focused feed.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--2-.png" class="kg-image" alt="tiktok like rate benchmarks 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/igbench_topcontent--2-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/igbench_topcontent--2-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--2-.png 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="strategic-insights-to-get-more-likes-on-tiktok">Strategic insights to get more likes on TikTok</h3><p>To maximize your like rate, it’s crucial to create content that is not only visually appealing but also resonates with your audience on a deeper level. </p><p>Smaller profiles should focus on niche content that speaks directly to their followers' interests. This personalized approach can help boost like rates significantly. </p><p>As your profile grows, keep experimenting with different content formats to see what garners the most likes. Consider using features like TikTok’s duets, <a href="https://www.socialinsider.io/blog/how-to-stitch-on-tiktok/#whatis">stitch</a> or challenges to tap into existing trends while adding your unique twist.</p><h3 id="comment-rate-benchmarks-for-tiktok">Comment rate benchmarks for TikTok</h3><p>Comments are where the real conversations happen - they’re your audience’s way of engaging with your content on a more personal level.</p><p>For smaller profiles, the average comment rate is around 0.70%. This might seem low, but it’s actually a good indicator that your content is sparking some level of dialogue. </p><p>As your follower count increases, however, the comment rate tends to decline, and reaches the lowest values for profiles with more then 100K followers - 0.30% on average.</p><p>This decline isn’t necessarily a bad thing - it’s more a reflection of scale. As your profile grows, your content reaches more people, but the depth of individual interactions can lessen. Larger profiles often produce more content, which can spread out engagement and lead to fewer comments per post. </p><p>Additionally, with a larger audience, the content might become more generalized, which could lead to fewer comments as the posts may not resonate as deeply with every viewer.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--3-.png" class="kg-image" alt="tiktok comment rate benchmarks" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/igbench_topcontent--3-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/igbench_topcontent--3-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--3-.png 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="strategic-insights-on-how-to-drive-more-comments-on-tiktok">Strategic insights on how to drive more comments on TikTok</h3><p>To keep your comment rates healthy, focus on fostering community and encouraging discussion. Ask open-ended questions in your captions, or create content that naturally invites opinions and responses. </p><p>Smaller profiles should capitalize on their ability to engage with followers on a more personal level- responding to comments and even mentioning followers in videos can go a long way in boosting <a href="https://www.socialinsider.io/blog/social-media-engagement/">social media engagement</a>. </p><p>Larger profiles might consider using live sessions to reconnect with their audience on a more personal level. Engaging directly with followers during live streams can help rekindle the sense of community that may wane as your audience grows.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Recommended: <a href="https://www.socialinsider.io/blog/how-to-calculate-follower-growth/">A Full Guide on How to Calculate Follower Growth On Social Media</a></div></div><h3 id="share-rate-benchmarks-for-tiktok">Share rate benchmarks for TikTok</h3><p>Shares are the holy grail of <a href="https://www.socialinsider.io/blog/tiktok-metrics/">TikTok metrics</a> - they signify that your content is not only liked but also valued enough to be passed along to others.</p><p>For profiles with up to 5K followers, the average share rate is about 0.50%. This rate is a strong indicator that even with a smaller audience, your content is hitting the mark and resonating well enough to be shared.</p><p><strong>However, as profiles grow, the share rate tends to decline.</strong></p><p>For profiles with over 100K followers, the share rate drops to around 0.10%. This decrease might seem concerning, but it’s important to understand the dynamics at play. </p><p>Larger profiles often have a more diverse audience, and while their content reaches more people, it might not strike the same chord with everyone.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--4-.png" class="kg-image" alt="tiktok share rate benchmarks 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/igbench_topcontent--4-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/igbench_topcontent--4-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--4-.png 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="strategic-insights-on-how-to-generate-more-tiktok-shares">Strategic insights on how to generate more TikTok shares</h3><p>To maintain or increase your share rate, focus on creating content that is both unique and valuable.</p><p>Smaller profiles should lean into niche topics that their specific audience will love and want to share. </p><p>Larger profiles, on the other hand, need to strike a balance between broad appeal and the kind of content that made them popular in the first place. </p><p>Creating content that’s educational, entertaining, or highly relatable is key to encouraging shares.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Recommended: <a href="https://www.socialinsider.io/blog/tiktok-video-ideas/">25 TikTok Ideas For Your Business Account</a></div></div><h2 id="tiktok-benchmarks-for-an-optimal-posting-frequency">TikTok benchmarks for an optimal posting frequency</h2><a name="posting"></a><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">How often should you be posting on TikTok? <br><br>According to the data, there’s been a consistent increase in the average number of Tiktok videos posted monthly. <br><br><b>At the moment, brands post, on average, 21 videos per month on TikTok, registering an increase of 33% in the YoY posts’ per month volume.</b></div></div><p>The data also indicated that profiles that increased their posting frequency generally saw better engagement. But it’s not just about cranking out videos - quality matters just as much as quantity.</p><p>Over time, we’ve seen that profiles posting consistently while maintaining content quality experience a steady rise in their overall engagement rates. This balance between frequency and quality is what keeps audiences coming back for more.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--5-.png" class="kg-image" alt="tiktok posting frequency 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/igbench_topcontent--5-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/igbench_topcontent--5-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--5-.png 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="strategic-insights-on-how-to-have-an-optimized-tiktok-posting-frequency">Strategic insights on how to have an optimized TikTok posting frequency</h3><p>Aim to post regularly, but don’t sacrifice quality for quantity. It’s better to post slightly less often if it means each video is high-quality and engaging. </p><p>Find a posting schedule that works for you and stick to it. Your followers will appreciate the consistency, and your engagement rates will reflect that.</p><p>Consider using TikTok’s scheduling tools or third-party apps to plan and manage your content calendar.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Recommended: <a href="https://www.socialinsider.io/blog/tiktok-analytics-tools/">10 TikTok Analytics Tools for a Strong Social Media Strategy</a></div></div><h2 id="video-view-rate-and-video-views-on-tiktok">Video view rate and video views on TikTok</h2><a name="views"></a><p>Let’s take a look at how video view rates stack up across different profile sizes.</p><p>Profiles below 5K followers have a median view rate of 22.45%, which is quite impressive. This high view rate suggests that smaller profiles often produce content that feels more personal and relatable, which resonates well with their audience. These profiles can leverage this advantage to build a dedicated community of followers who consistently engage with their content.</p><p><strong>However, as follower counts grow, video view rates tend to dip. </strong></p><p>Profiles in the 10-50K follower range see the lowest median view rate at 2.80%. This decline might be due to the increased competition for attention within larger feeds, where content from a variety of creators is constantly competing for viewers' attention. </p><p>Additionally, as profiles grow, their content might become more generalized to appeal to a broader audience, which could result in lower view rates per video.</p><p>Interestingly, for profiles with over 100K followers, video view rates begin to recover, averaging around 5.50%. This recovery suggests that these profiles have found a way to maintain or regain their audience's interest, possibly by refining their content strategy to better meet the expectations of their large and diverse follower base.</p><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--6-.png" class="kg-image" alt="tiktok video view rate 2024" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/igbench_topcontent--6-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/igbench_topcontent--6-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--6-.png 1260w" sizes="(min-width: 720px) 720px"></figure><h3 id="benchmarks-on-tiktok-video-views">Benchmarks on TikTok video views</h3><p>When it comes to the average number of views, accounts of different sizes in terms of followers can use the TikTok benchmarks above to evaluate their video’s performance:</p><ul><li>profiles below 5K followers: get an average of 475 views per video</li><li>profiles between 5 - 10K followers: get on average 530 views per video</li><li>profiles between 10 - 50 K followers: get 640 views per video on average</li><li>profiles between 50 - 100K followers: get an average 4.000K views per video</li><li>profiles with more than 100K followers: get on average 54.000K views per video</li></ul><figure class="kg-card kg-image-card"><img src="https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--7-.png" class="kg-image" alt="tiktok video views by followers" loading="lazy" width="1260" height="1600" srcset="https://www.socialinsider.io/blog/content/images/size/w600/2024/09/igbench_topcontent--7-.png 600w, https://www.socialinsider.io/blog/content/images/size/w1000/2024/09/igbench_topcontent--7-.png 1000w, https://www.socialinsider.io/blog/content/images/2024/09/igbench_topcontent--7-.png 1260w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Continue reading: <a href="https://www.socialinsider.io/blog/how-to-increase-tiktok-followers/">11 Strategies To Get More Followers on TikTok</a></div></div><h3 id="strategic-insights-on-how-to-increase-your-views-on-tiktok">Strategic insights on how to increase your views on TikTok</h3><p>Video views are often influenced by factors such as content trends, posting frequency, and changes in audience behavior. </p><p>Having a large number of followers is an indicator in itself for the platfrom that an account produces valuable and qualitative content, for which the <a href="https://www.socialinsider.io/blog/tiktok-algorithm/">Tiktok algorithm</a> boosts it further with more views.</p><p>To keep your views on an upward trajectory, focus on consistency in your posting schedule while also ensuring that each piece of content adds value. It’s better to post slightly less frequently if it means each video is more engaging and relevant to your audience. </p><p>Moreover, it’s also important to have a balance between producing content that aligns with the platform’s trends and content that is brand-specific. Use <a href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics tools</a> to track which types of content drive the most views and adapt your strategy accordingly.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Recommended: <a href="https://www.socialinsider.io/blog/how-to-get-more-views-on-tiktok/">14 Effective Strategies To Get More Views On TikTok</a></div></div><h2 id="what-brands-should-do-next-on-tiktok-our-verdict-based-on-data">What brands should do next on TikTok - our verdict based on data</h2><a name="takeaways"</a></a><h3 id="evolve-with-trends">Evolve with trends</h3><p>Stay agile and responsive to <a href="https://www.socialinsider.io/blog/tiktok-trends/">TikTok trends</a> to capitalize on the exposure potential they bring, this being a great way to increase your video views. <br><br>What works today might not work tomorrow, so it’s crucial to keep experimenting, learning from your <a href="https://www.socialinsider.io/tiktok-analytics">TikTok analytics,</a> and adapting your content strategy to keep your audience engaged and growing.</p><p>With these insights, you’re now equipped to boost your TikTok strategy, whether you’re just starting out or already have a massive following. </p><h3 id="understand-your-watch-rate">Understand your watch rate</h3><p>For smaller profiles, watch rates often tend to be higher due to the personal, relatable quality of their content that resonates deeply with their audience. As your profile grows, maintaining a high watch rate requires ongoing refinement of your content strategy to keep audiences engaged.</p><h3 id="prioritize-engagement">Prioritize engagement </h3><p>Engagement rates increase as your profile grows, but maintaining and enhancing this engagement requires a strong focus on authentic, high-quality content that resonates with your audience. </p><p>Smaller profiles should prioritize building a <a href="https://www.socialinsider.io/blog/social-media-community/">loyal community</a>, while larger profiles need to continually refine their strategy to keep their audience engaged.</p><h3 id="maximize-for-likes-and-comments">Maximize for likes and comments</h3><p>To boost likes and comments, create content that directly appeals to your audience’s interests and encourages <a href="https://www.socialinsider.io/blog/social-media-interaction/">social media interactions</a>. </p><p>Use calls to action, ask questions, and engage with your followers in the comments to foster a more interactive community. As your profile grows, balancing broad appeal with personalized content is key to maintaining high levels of interaction.</p><h3 id="increase-share-rates">Increase share rates</h3><p>Share rates tend to decline as profiles grow, but you can counteract this by creating content that is both valuable and share-worthy. </p><p>Smaller profiles should focus on niche content that their specific audience will want to share, while larger profiles need to strike a balance between broad appeal and maintaining the unique qualities that made their content popular in the first place.</p><h3 id="post-regularly-on-tiktok">Post regularly on TikTok</h3><p>Regular posting combined with high-quality content is essential for maintaining and boosting engagement rates over time. Adapt your strategy as needed to stay relevant and engaging, and use <a href="https://www.socialinsider.io/social-media-analytics">social media analytics</a> to guide your content decisions.</p><p>Happy TikToking!</p><h2 id="methodology">Methodology</h2><a name="methodology"></a><p>The dataset used to uncover these TikTok benchmarks consisted of 808,128 TikTok videos coming from 3,127 TikTok profiles that had an active presence on TikTok from January 2023 - August 2024.<br></p><p>Engagement rate by views: it is calculated by adding the total interactions of Tiktok posts (including like, comments and shares) divided by the number of views gained within the selected timeframe and multiplied by 100.<br></p><p>Like/comment/share rate: it is calculated by dividing the number of likes/comments/shares (depending on the case) to the total number of views gained within the specified timeframe and multiplied by 100 to get a percentage.<br></p><p>Video view rate: it shows, as a percentage, how much of an account’s video content its followers have viewed and it is calculated by diving the number of views to the number of followers an account has and multiplied by 100.</p> <div class="signup-cards signup-analytics col-12 d-flex align-items-stretch justify-content-start"> <div class="content-signup-icon d-flex align-items-center justify-content-center col-xs-4"> <figure class="options"> <picture> <img srcset="/blog/assets/images/cta_img.svg?v=1fb7cfaa77 " src="/blog/assets/images/cta_img.svg?v=1fb7cfaa77" class="img-fluid ls-is-cached lazyloaded" alt="Analyse social media performance" style="margin: 0; box-shadow: none " /> </picture> </figure> </div> <div class="content-signup-text d-flex flex-column justify-content-between col-xs-8 col-md-6"> <h3 class="head-content-signup-card">Analyze your social media performance and benchmark competitors!</h3> <button class="button-content-signup-card" onclick="parent.open('https://app.socialinsider.io/signup?utc_source=LinkedIn%20Benchmarks%20-%20Engagement%20and%20Content%20%7C%20Socialinsider&utc_campaign=content&utc_medium=blog'); _trackIntercom('start_14_free_trial','blog_inline')"> <span> Free 14-day trial</span> </button> </div> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/blog/content/images/size/w300/2022/10/elena-cucu-.png" loading="lazy" alt="Elena Cucu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/blog/author/elena/">Elena Cucu</a></a></h4> <p class="author-bio">Content & SEO Manager @ Socialinsider with 8 years of experience in marketing. I like to describe myself as a social butterfly with a curious mind, passionate about dancing and psychology.</p> <div class="author-meta align-center"> <a href="Content Manager @ Socialinsider" target="_blank"> <svg width="59" height="59" viewBox="0 0 59 59" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M30.125 15C29.9432 15 29.7631 15.0361 29.5953 15.1062C29.4275 15.1763 29.2753 15.2789 29.1475 15.4082L15.2793 27.5093C15.1927 27.5732 15.1223 27.6565 15.0738 27.7526C15.0253 27.8487 15 27.9549 15 28.0625C15 28.2448 15.0724 28.4197 15.2014 28.5486C15.3303 28.6776 15.5052 28.75 15.6875 28.75H19.125V39.75C19.125 40.509 19.741 41.125 20.5 41.125H26C26.759 41.125 27.375 40.509 27.375 39.75V31.5H32.875V39.75C32.875 40.509 33.491 41.125 34.25 41.125H39.75C40.509 41.125 41.125 40.509 41.125 39.75V28.75H44.5625C44.7448 28.75 44.9197 28.6776 45.0486 28.5486C45.1776 28.4197 45.25 28.2448 45.25 28.0625C45.25 27.9549 45.2247 27.8487 45.1762 27.7526C45.1277 27.6565 45.0573 27.5732 44.9707 27.5093L31.1106 15.4163C31.1079 15.4136 31.1052 15.4109 31.1025 15.4082C30.9747 15.2789 30.8225 15.1763 30.6547 15.1062C30.4869 15.0361 30.3068 15 30.125 15Z" fill="black"/> <path d="M58.6 29.8C58.6 45.7058 45.7058 58.6 29.8 58.6C13.8942 58.6 1 45.7058 1 29.8C1 13.8942 13.8942 1 29.8 1C45.7058 1 58.6 13.8942 58.6 29.8Z" stroke="black" stroke-width="0.4" stroke-linejoin="bevel"/> </svg> </a> <a href="https://www.linkedin.com/in/elena-cucu/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none"> <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="transparent" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline"></path> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside"></path> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside"></path> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside"></path> </svg> </a> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-3 has-sidebar p-0 content-sidebar" id="content"> <section class="post-right-card"> <aside class="widget widget-preloaded-signup"> <h5 class="title-span">Analyze your competitors in seconds</h5> <span class="subtitle-span">Track & analyze your competitors and get top social media metrics and more!</span> <div class="signup-profile-form-group"> <input id="signup-preloaded-profile" type="text" name="profile" placeholder="Enter URL like this: https://www.instagram.com/wendys/ "> </div> <button type="submit" onclick="redirectToSignup()" class="btn btn-primary submit-form-button "> Start tracking </button> </aside> </section> </div> </div> </div> <section class="related-posts"> <div class="container-fluid wrapper"> <h5 class="section__title">You might also like</h5> <div class="icon__wave"> <svg class="wave" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 456.7 39.9" style="enable-background:new 0 0 456.7 39.9;" xml:space="preserve"> <path class="line" d="M4.2,33.2c0.1-0.1,7-6.9,15.9-13.8C27.7,13.7,38.7,6,47.5,6c7.5,0,14,6.6,20.3,12.9l0.4,0.4 c6.8,6.9,14.6,14.6,24.6,14.6c9.9,0,17.7-7.8,24.5-14.6l0.5-0.5C124,12.5,130.5,6,137.9,6c7.5,0,13.9,6.5,20.2,12.9l0.4,0.4 c6.8,6.9,14.6,14.6,24.5,14.6c10,0,17.8-7.8,24.6-14.6l0.5-0.5C214.4,12.5,220.9,6,228.4,6c7.5,0,14,6.5,20.2,12.9l0.4,0.4 c6.8,6.9,14.5,14.6,24.5,14.6c9.9,0,17.7-7.8,24.5-14.6l0.3-0.3c6.3-6.4,12.9-13,20.5-13c7.5,0,14.1,6.6,20.4,13l0.3,0.3 c6.8,6.9,14.6,14.6,24.5,14.6c9.9,0,17.6-7.8,24.5-14.6l0.2-0.2C395.1,12.6,401.6,6,409.2,6c8.7,0,19.8,7.7,27.3,13.4 c8.9,6.8,15.9,13.7,16,13.8"/> </svg> </div> <div class="row"> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/tiktok-carousel/" title="How to Use TikTok Carousels For Successful Storytelling And Engagement Boost" aria-label="How to Use TikTok Carousels For Successful Storytelling And Engagement Boost"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/11/tiktok-carousels.png 300w, /blog/content/images/size/w600/2024/11/tiktok-carousels.png 600w, /blog/content/images/size/w1000/2024/11/tiktok-carousels.png 1000w, /blog/content/images/size/w2000/2024/11/tiktok-carousels.png 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/11/tiktok-carousels.png" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="How to Use TikTok Carousels For Successful Storytelling And Engagement Boost" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-tiktok-analytics post-card__tag" href="/blog/tag/tiktok-analytics/" title="TikTok Analytics" aria-label="TikTok Analyticss">TikTok Analytics</a> </div> <h2 class="post-card__title"> <a href="/blog/tiktok-carousel/" title="How to Use TikTok Carousels For Successful Storytelling And Engagement Boost" aria-label="How to Use TikTok Carousels For Successful Storytelling And Engagement Boost">How to Use TikTok Carousels For Successful Storytelling And Engagement Boost</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/blog/author/ritika/" class="post-card__author-image" aria-label="Ritika Tiwari"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/11/1712400629720.jpeg" alt="Ritika Tiwari" src="/blog/content/images/size/w30/2024/11/1712400629720.jpeg" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/ritika/">Ritika Tiwari</a> </div> <time datetime="2024-11-15" class="post-card__date"> Nov 15, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/tiktok-trends/" title="TikTok Trends That Can Help Increase Your Brand’s Visibility" aria-label="TikTok Trends That Can Help Increase Your Brand’s Visibility"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/04/TikTok-trends-cover.webp 300w, /blog/content/images/size/w600/2024/04/TikTok-trends-cover.webp 600w, /blog/content/images/size/w1000/2024/04/TikTok-trends-cover.webp 1000w, /blog/content/images/size/w2000/2024/04/TikTok-trends-cover.webp 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/04/TikTok-trends-cover.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="TikTok Trends That Can Help Increase Your Brand’s Visibility" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-social-media-trends post-card__tag" href="/blog/tag/social-media-trends/" title="Social Media Trends" aria-label="Social Media Trendss">Social Media Trends</a> </div> <h2 class="post-card__title"> <a href="/blog/tiktok-trends/" title="TikTok Trends That Can Help Increase Your Brand’s Visibility" aria-label="TikTok Trends That Can Help Increase Your Brand’s Visibility">TikTok Trends That Can Help Increase Your Brand’s Visibility</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex multi "> <div class="post-card__author 1"> <a href="/blog/author/miruna/" class="post-card__author-image" aria-label="Miruna Vocheci"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/03/Copy-of-meme-2--2-.png" alt="Miruna Vocheci" src="/blog/content/images/size/w30/2024/03/Copy-of-meme-2--2-.png" /> </a> </div> <div class="post-card__author 2"> <a href="/blog/author/elena/" class="post-card__author-image" aria-label="Elena Cucu"> <img class="lazyload" data-src="/blog/content/images/size/w100/2022/10/elena-cucu-.png" alt="Elena Cucu" src="/blog/content/images/size/w30/2022/10/elena-cucu-.png" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/miruna/">Miruna Vocheci</a>, <a href="/blog/author/elena/">Elena Cucu</a> </div> <time datetime="2024-10-28" class="post-card__date"> Oct 28, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/blog/tiktok-marketing/" title="The Rise of TikTok Marketing: Strategies, Examples, and Tools" aria-label="The Rise of TikTok Marketing: Strategies, Examples, and Tools"> <img class="lazyload" data-srcset="/blog/content/images/size/w300/2024/03/tiktok-marketing.webp 300w, /blog/content/images/size/w600/2024/03/tiktok-marketing.webp 600w, /blog/content/images/size/w1000/2024/03/tiktok-marketing.webp 1000w, /blog/content/images/size/w2000/2024/03/tiktok-marketing.webp 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/03/tiktok-marketing.webp" src="/blog/assets/images/img-placeholder-md.jpg?v=1fb7cfaa77" alt="The Rise of TikTok Marketing: Strategies, Examples, and Tools" /> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-tiktok-analytics post-card__tag" href="/blog/tag/tiktok-analytics/" title="TikTok Analytics" aria-label="TikTok Analyticss">TikTok Analytics</a> </div> <h2 class="post-card__title"> <a href="/blog/tiktok-marketing/" title="The Rise of TikTok Marketing: Strategies, Examples, and Tools" aria-label="The Rise of TikTok Marketing: Strategies, Examples, and Tools">The Rise of TikTok Marketing: Strategies, Examples, and Tools</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex multi "> <div class="post-card__author 1"> <a href="/blog/author/alexandra/" class="post-card__author-image" aria-label="Alexandra Papp"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/02/Linkedin-Profile-Pic.png" alt="Alexandra Papp" src="/blog/content/images/size/w30/2024/02/Linkedin-Profile-Pic.png" /> </a> </div> <div class="post-card__author 2"> <a href="/blog/author/rana/" class="post-card__author-image" aria-label="Rana Bano"> <img class="lazyload" data-src="https://www.gravatar.com/avatar/7328b5825c5b2a22b248c0fd6623c3cf?s=250&r=x&d=mp" alt="Rana Bano" src="https://www.gravatar.com/avatar/7328b5825c5b2a22b248c0fd6623c3cf?s=250&r=x&d=mp" /> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/blog/author/alexandra/">Alexandra Papp</a>, <a href="/blog/author/rana/">Rana Bano</a> </div> <time datetime="2024-10-01" class="post-card__date"> Oct 1, 2024 </time> </div> </div> </div> </div> </div> </div> </div> </section> <style> .content-toc.is-hidden { display: none; } .content-toc { max-height: 86vh; overflow-y: auto; background: #fff; } .content-features { margin-bottom: 50px; } .content-toc h3, .content-features h3 { font-size: 20px; text-align: left; line-height: 1.1em; } .content-toc ul, .content-features ul { list-style: none; margin: 0; padding: 0; text-align: left; } .content-toc li, .content-features li { font-size: 14px; margin: 0 0 5px; } .content-toc li:last-child { margin: 0; } .content-toc li a, .content-features li a { color: #054ada; line-height: 1.1; } .content-toc li a:hover, .content-features a:hover { color: #fbaf3a } .content-toc li a.active { color: #130d24; border-bottom: 1px solid #ffb03a; } </style> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { var progressBar = document.querySelector('progress'); var sideBar = document.querySelector('.post-right-card'); var subscribeBar = document.querySelector('.post-left-card'); var contentPosition = document.querySelector('#content').offsetTop var heroImage = document.querySelector('#hero'); var header = document.querySelector('.floating-header'); var defaultHeader = document.querySelector('.header-fixed') var author = document.querySelector('#bottom-subscribe'); var title = document.querySelector('.post-hero__title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var progressMax = lastDocumentHeight - lastWindowHeight; var trigger = title.getBoundingClientRect().top + window.scrollY; var sidebarTrigger = heroImage.getBoundingClientRect().top + window.scrollY; var sidebarBottomTrigger = author.getBoundingClientRect().top + window.scrollY; var triggerOffset = 350; var sidebarTriggerOffset = heroImage.offsetHeight - 200; var sidebarBottomTriggerOffset = author.offsetHeight - 800; if (lastScrollY >= contentPosition && lastScrollY < sidebarBottomTrigger + sidebarBottomTriggerOffset) { subscribeBar.style.position = 'sticky'; subscribeBar.style.top = `${header.offsetHeight+20}px`; sideBar.style.position = 'sticky'; sideBar.style.top = `${header.offsetHeight+20}px`; highlightToc() } else if(lastScrollY >= sidebarBottomTrigger + sidebarBottomTriggerOffset){ subscribeBar.style.position = ''; var subscribeBarHeight =subscribeBar.clientHeight; subscribeBar.style.top = `${sidebarBottomTrigger + sidebarBottomTriggerOffset}px`; sideBar.style.position = ''; sideBar.style.top = `${sidebarBottomTrigger + sidebarBottomTriggerOffset}px`; } else { subscribeBar.style.position = ''; subscribeBar.style.top = `${contentPosition-400}px`; sideBar.style.position = ''; sideBar.style.top = `${contentPosition+100}px`; } if(progressBar != null && progressBar != undefined){ progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); } ticking = false; } function highlightToc() { var scrollPosition = $(document).scrollTop(); $('#list-toc li a').each(function () { var tocLink = $(this); var tocLinkRef = $(tocLink.attr("href")); if ( scrollPosition > tocLinkRef.position().top + tocLinkRef.height()) { $('#list-toc li a.active').removeClass('active'); $(this).addClass('active'); } }); } function createToc() { const container = document.querySelector('.content-toc'); const listArray = document.querySelectorAll(".entry-content h2"); const list = document.getElementById('list-toc'); const toc = []; if (listArray.length) { listArray.forEach(function (element) { const {id, innerText} = element; toc.push(`<li><a href="#${id}">${innerText}</a></li>`); }); list.innerHTML = toc.join(''); if (list){ const links = list.querySelectorAll('a') links.forEach((link) => { link.addEventListener('click', function(event){ event.preventDefault(); event.stopPropagation(); links.forEach(link => link.classList.remove('active')) this.classList.add('active') if ( location.pathname.replace(/^\//, '') == this.pathname.replace(/^\//, '')&& location.hostname == this.hostname) { var target = jQuery(this.hash); jQuery('html, body').animate({ scrollTop: target.offset().top-80 }, 500); } }) }) } return; } if(container != null && container != undefined){ container.classList.add('is-hidden'); } } window.addEventListener('scroll', onScroll, {passive: true}); window.addEventListener('resize', onResize, false); update(); createToc(); }); </script> </main> <link href="https://calendly.com/assets/external/widget.css" rel="preload" as="style" onload="this.onload=null;this.rel='stylesheet'" /> <script src="https://calendly.com/assets/external/widget.js" type="text/javascript" ></script> <section class="section trial-card"> <div class="container"> <div class="row"> <div class="frame" style=" background: linear-gradient(87.25deg, #6788F2 4.51%, #5679EB 51.11%, #A3B8FF 100.75%, #3D5ECB 199.01%);" > <div class="inner-content d-flex flex-column align-items-center book-a-demo" > <h2 class="heading"> Improve your social media strategy with Socialinsider! </h2> <p class="content"> Use in-depth data to measure your social accounts’ performance, analyze competitors, and gain insights to improve your strategy. </p> <a onclick="_trackIntercom('new_trial_footer','blog_inline')" href="https://app.socialinsider.io/signup" class="trial-button btn btn-md btn-primary" style="background: #15132e;border: 1px solid #15132e;color: #fff" > Start a Trial </a> </div> </div> </div> </div> </section>   <footer class="footer"> <div class="container"> <div class="social-links-row"> <figure class="footer-logo"> <svg title="Socialinsider" viewBox="0 0 1500 312" width="100%" xmlns="http://www.w3.org/2000/svg" > <circle cx="716.555" cy="118.531" r="119.317" fill="#fbaf3a" transform="matrix(1.00937 0 0 1.01283 -7.457 1.796)" /> <path d="M53.722 311.43c-10.1 0-20.202-1.405-29.833-3.982-9.63-2.577-17.382-6.09-23.255-10.073l11.276-22.256c5.637 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.503 3.514 23.255 3.514 17.617 0 26.309-4.685 26.309-13.822 0-4.451-2.114-7.497-6.577-9.137-4.464-1.64-11.745-3.28-21.611-4.92-10.336-1.64-18.792-3.28-25.135-5.388-6.577-2.108-12.214-5.622-16.912-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.033-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.692 0 17.148.937 25.84 2.81 8.69 2.11 15.738 4.686 21.14 7.966L95.3 216.316c-10.57-6.325-22.55-9.37-35.94-9.37-8.69 0-15.268 1.17-19.496 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.349 7.965 7.281 9.839 4.698 2.108 11.98 3.983 22.081 5.623 10.1 1.64 18.322 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.677 10.308 4.464 4.92 6.813 11.713 6.813 20.616 0 11.714-5.168 21.084-15.269 28.113-10.1 7.028-23.96 10.542-41.577 10.542zM192.313 311.43c-12.685 0-24.195-2.81-34.296-8.199-10.1-5.388-18.087-13.119-23.725-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.416 2.818-23.427 8.69-33.032 5.638-9.606 13.625-17.337 23.725-22.725 10.101-5.388 21.611-8.2 34.296-8.2 12.92 0 24.43 2.812 34.53 8.2 10.1 5.388 18.087 13.12 23.96 22.725 5.637 9.605 8.456 20.616 8.456 33.032 0 12.417-2.819 23.427-8.456 33.033-5.873 9.84-13.86 17.57-23.96 22.958-10.1 5.389-21.61 8.2-34.53 8.2zm0-25.066c10.805 0 19.731-3.514 26.778-10.777 7.047-7.262 10.57-16.633 10.57-28.347 0-11.714-3.523-21.084-10.57-28.347-7.047-7.262-15.973-10.776-26.778-10.776-10.806 0-19.732 3.514-26.544 10.776-7.047 7.263-10.57 16.633-10.57 28.347 0 11.714 3.523 21.085 10.57 28.347 6.812 7.263 15.738 10.777 26.544 10.777zM344.997 311.43c-12.92 0-24.664-2.81-35-8.199-10.335-5.388-18.322-13.119-24.194-22.958-5.873-9.606-8.692-20.616-8.692-33.033 0-12.416 2.819-23.427 8.692-33.032 5.872-9.606 13.859-17.337 24.194-22.725 10.1-5.388 21.846-8.2 35-8.2 12.45 0 23.255 2.578 32.651 7.497 9.161 4.92 16.208 12.183 20.906 21.553l-22.55 13.12c-3.523-5.857-7.987-10.074-13.39-13.12-5.402-2.81-11.51-4.216-17.852-4.216-11.04 0-19.966 3.514-27.248 10.542-7.282 7.262-10.805 16.633-10.805 28.581s3.523 21.319 10.805 28.347c7.047 7.263 16.208 10.777 27.248 10.777 6.343 0 12.45-1.406 17.853-4.451 5.402-2.812 9.866-7.029 13.39-12.886l22.55 13.12c-4.933 9.37-11.98 16.633-21.142 21.553-9.396 5.154-20.2 7.73-32.416 7.73zM423.924 184.69h29.362V309.79h-29.362V184.689zm14.798-20.617c-5.402 0-9.865-1.64-13.389-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.402 7.262 5.402 12.182 0 5.154-1.644 9.37-5.167 12.885-3.524 3.514-8.222 5.388-13.625 5.388z" fill="#15132e" /> <path d="M735.269 241.124a120.668 120.668 0 01-19.457 1.572c-5.929 0-11.758-.431-17.454-1.262v-37.987h36.911v37.677zm-18.308-96.294c-6.693 0-12.303-2.678-16.831-6.036-4.528-3.358-6.791-9.536-6.791-14.534 0-4.998 2.263-11.176 6.791-14.534 4.528-3.358 10.138-6.037 16.831-6.037 6.694 0 12.304 2.601 16.832 5.803 4.527 3.202 6.791 9.224 6.791 14.065 0 5.154-2.214 11.488-6.644 15.002-4.429 3.514-10.089 6.271-16.979 6.271zM818.397 185.155a121.417 121.417 0 01-36.911 37.985v-62.509h36.911v24.524zM648.172 221.826a121.44 121.44 0 01-36.91-39.987v-71.132h36.91v111.119z" fill="#15132e" /> <path d="M539.73 183.284c18.556 0 32.65 4.45 42.516 13.119 9.631 8.902 14.564 22.256 14.564 40.06v73.328h-27.718v-15.228c-3.524 5.389-8.691 9.605-15.269 12.417-6.812 3.045-14.798 4.45-24.194 4.45-9.396 0-17.618-1.639-24.665-4.919-7.047-3.045-12.45-7.497-16.208-13.353-3.993-5.623-5.872-11.948-5.872-19.21 0-11.246 4.228-20.383 12.684-27.176 8.222-6.794 21.376-10.074 39.463-10.074h32.417v-1.874c0-8.668-2.584-15.462-7.752-20.148-5.403-4.685-13.155-7.028-23.49-7.028-7.047 0-13.86 1.171-20.671 3.28-6.812 2.108-12.685 5.154-17.383 9.136l-11.51-21.318c6.577-4.92 14.564-8.903 23.725-11.48 9.161-2.577 19.027-3.982 29.362-3.982zm-3.994 106.828c7.282 0 13.86-1.64 19.732-5.154 5.637-3.28 9.63-7.965 11.98-14.29v-14.526h-30.303c-16.912 0-25.369 5.623-25.369 16.634 0 5.388 2.114 9.605 6.343 12.65 4.228 3.046 10.1 4.686 17.617 4.686zM969.831 311.43c-10.1 0-20.201-1.405-29.832-3.982-9.63-2.577-17.383-6.09-23.255-10.073l11.275-22.256c5.638 3.748 12.45 6.794 20.436 8.902 7.752 2.343 15.504 3.514 23.256 3.514 17.617 0 26.308-4.685 26.308-13.822 0-4.451-2.114-7.497-6.577-9.137-4.463-1.64-11.745-3.28-21.61-4.92-10.336-1.64-18.793-3.28-25.135-5.388-6.577-2.108-12.215-5.622-16.913-10.776-4.933-4.92-7.282-11.948-7.282-21.085 0-11.948 4.933-21.319 15.034-28.581 9.866-7.028 23.255-10.542 40.168-10.542 8.691 0 17.148.937 25.839 2.81 8.691 2.11 15.738 4.686 21.14 7.966l-11.274 22.256c-10.57-6.325-22.55-9.37-35.94-9.37-8.691 0-15.269 1.17-19.497 3.748-4.463 2.577-6.812 6.09-6.812 10.308 0 4.685 2.35 7.965 7.282 9.839 4.698 2.108 11.98 3.983 22.08 5.623 10.101 1.64 18.323 3.28 24.665 5.388 6.342 2.108 11.98 5.388 16.678 10.308 4.463 4.92 6.812 11.713 6.812 20.616 0 11.714-5.168 21.084-15.268 28.113-10.101 7.028-23.96 10.542-41.578 10.542zM1052.042 184.69h29.362V309.79h-29.362V184.689zm14.799-20.617c-5.403 0-9.866-1.64-13.39-5.154-3.523-3.28-5.403-7.497-5.403-12.416 0-4.92 1.88-9.137 5.403-12.651 3.524-3.28 7.987-4.92 13.39-4.92 5.402 0 9.865 1.64 13.389 4.686 3.523 3.28 5.403 7.262 5.403 12.182 0 5.154-1.645 9.37-5.168 12.885-3.524 3.514-8.222 5.388-13.624 5.388zM1242.784 135.96v173.831h-28.188v-16.165c-4.932 5.857-10.805 10.308-17.852 13.354-7.282 3.045-15.034 4.45-23.725 4.45-11.98 0-22.785-2.576-32.416-7.964-9.63-5.389-17.383-12.885-22.785-22.725-5.403-9.605-8.222-20.85-8.222-33.5 0-12.652 2.819-23.897 8.222-33.502 5.402-9.605 13.154-17.102 22.785-22.49 9.63-5.388 20.436-7.965 32.416-7.965 8.222 0 15.973 1.405 22.785 4.216 6.813 2.812 12.685 7.029 17.618 12.651v-64.19h29.363zm-66.241 150.404c7.047 0 13.389-1.64 19.027-4.92 5.637-3.046 10.1-7.731 13.389-13.588 3.289-5.857 4.933-12.885 4.933-20.616 0-7.73-1.644-14.76-4.933-20.616-3.289-5.857-7.752-10.542-13.39-13.822-5.637-3.046-11.98-4.685-19.026-4.685-7.047 0-13.39 1.64-19.027 4.685-5.638 3.28-10.1 7.965-13.39 13.822-3.288 5.857-4.932 12.885-4.932 20.616s1.644 14.76 4.932 20.616c3.29 5.857 7.752 10.542 13.39 13.588 5.637 3.28 11.98 4.92 19.027 4.92zM1399.232 247.943c0 2.108-.235 4.92-.47 8.668h-98.423c1.644 9.137 6.342 16.4 13.624 21.787 7.282 5.389 16.208 8.2 27.013 8.2 13.86 0 25.135-4.451 34.06-13.588l15.74 18.04c-5.638 6.793-12.685 11.713-21.377 15.227-8.691 3.514-18.322 5.154-29.127 5.154-13.86 0-25.84-2.811-36.41-8.2-10.57-5.388-18.557-13.119-24.195-22.958-5.872-9.606-8.69-20.616-8.69-33.033 0-12.182 2.818-23.193 8.456-33.032 5.402-9.606 13.154-17.337 23.02-22.725 9.866-5.388 20.906-8.2 33.356-8.2 12.214 0 23.255 2.578 32.886 7.966 9.63 5.388 17.147 13.12 22.55 22.724 5.168 9.84 7.987 21.085 7.987 33.97zm-63.423-41.232c-9.396 0-17.383 2.811-23.725 8.2-6.577 5.622-10.57 13.119-11.98 22.255h71.175c-1.175-9.136-5.168-16.399-11.51-22.021-6.343-5.623-14.33-8.434-23.96-8.434zM1455.365 202.963c8.456-13.12 23.255-19.68 44.63-19.68v27.88c-2.583-.47-4.697-.704-6.811-.704-11.51 0-20.436 3.28-26.779 9.84-6.342 6.794-9.63 16.399-9.63 28.815v60.677h-29.363V184.689h27.953v18.274zM634.394 218.699a126.443 126.443 0 0029.363 18.629v72.463h-29.363v-91.092zM731.643 247.588v62.203H702.28v-61.936c4.444.477 8.96.721 13.532.721 5.36 0 10.643-.336 15.831-.988zM825.325 184.975c4.981-1.128 10.32-1.692 16.016-1.692 15.816 0 28.501 4.608 38.054 13.823 9.552 9.214 14.329 22.88 14.329 40.997v71.688h-29.363v-67.939c0-10.933-2.584-19.172-7.752-24.716-5.167-5.545-12.528-8.317-22.08-8.317-10.806 0-19.34 3.241-25.604 9.722-6.264 6.482-9.396 15.814-9.396 27.996v63.254h-29.363v-73.538c23.15-11.103 42.412-29.075 55.159-51.278z" fill="#15132e" /> </svg> </figure> <div class="social-links"> <a class="social-tiktok" target="_blank" href="https://www.tiktok.com/@socialinsider.io" aria-label="Socialinsider TikTok" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M35.5088 21.705C35.362 21.6283 35.219 21.5441 35.0805 21.4529C34.6777 21.1837 34.3084 20.8664 33.9805 20.5079C33.1601 19.5587 32.8537 18.5958 32.7408 17.9217H32.7454C32.6511 17.3621 32.6901 17 32.696 17H28.9594V31.61C28.9594 31.8062 28.9594 32 28.9512 32.1916C28.9512 32.2154 28.9489 32.2374 28.9476 32.2631C28.9476 32.2737 28.9476 32.2847 28.9453 32.2957C28.9453 32.2984 28.9453 32.3012 28.9453 32.3039C28.9059 32.8281 28.7397 33.3345 28.4614 33.7785C28.183 34.2225 27.801 34.5906 27.3489 34.8503C26.8778 35.1213 26.3449 35.2635 25.8029 35.2628C24.062 35.2628 22.651 33.8273 22.651 32.0546C22.651 30.2818 24.062 28.8464 25.8029 28.8464C26.1325 28.8461 26.46 28.8985 26.7733 29.0018L26.7779 25.1547C25.8266 25.0305 24.8603 25.1069 23.9398 25.3792C23.0192 25.6515 22.1645 26.1138 21.4295 26.7368C20.7854 27.3026 20.244 27.9778 19.8295 28.7318C19.6718 29.0068 19.0767 30.1118 19.0046 31.9052C18.9593 32.9231 19.2616 33.9777 19.4057 34.4135V34.4227C19.4964 34.6793 19.8476 35.5552 20.4201 36.2935C20.8817 36.8858 21.4271 37.406 22.0387 37.8375V37.8284L22.0477 37.8375C23.8566 39.0805 25.8623 38.9989 25.8623 38.9989C26.2095 38.9847 27.3725 38.9989 28.6933 38.366C30.1582 37.6643 30.9922 36.6189 30.9922 36.6189C31.525 35.9943 31.9486 35.2824 32.245 34.5139C32.5831 33.6151 32.696 32.5372 32.696 32.1064V24.3554C32.7413 24.3829 33.345 24.7867 33.345 24.7867C33.345 24.7867 34.2148 25.3504 35.5718 25.7175C36.5454 25.9788 37.8571 26.0338 37.8571 26.0338V22.2829C37.3975 22.3334 36.4643 22.1867 35.5088 21.705Z" fill="black" class="inside" /> </svg> </a> <a class="social-facebook" target="_blank" href="https://www.facebook.com/socialinsider/" aria-label="Socialinsider Facebook" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.4058 18.0042L31.8123 18C28.8985 18 27.0155 19.9319 27.0155 22.922V25.1914H24.4078C24.1825 25.1914 24 25.3741 24 25.5994V28.8875C24 29.1128 24.1827 29.2953 24.4078 29.2953H27.0155V37.5922C27.0155 37.8175 27.198 38 27.4233 38H30.8256C31.051 38 31.2334 37.8173 31.2334 37.5922V29.2953H34.2825C34.5078 29.2953 34.6903 29.1128 34.6903 28.8875L34.6915 25.5994C34.6915 25.4912 34.6484 25.3876 34.5721 25.311C34.4957 25.2345 34.3917 25.1914 34.2835 25.1914H31.2334V23.2676C31.2334 22.343 31.4538 21.8736 32.6583 21.8736L34.4054 21.873C34.6305 21.873 34.813 21.6903 34.813 21.4651V18.412C34.813 18.1871 34.6308 18.0046 34.4058 18.0042Z" fill="black" class="inside" /> </svg> </a> <a class="social-instagram" target="_blank" href="https://www.instagram.com/socialinsider.io/" aria-label="Socialinsider Instagram" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M29 58C45.0163 58 58 45.0163 58 29C58 12.9837 45.0163 0 29 0C12.9837 0 0 12.9837 0 29C0 45.0163 12.9837 58 29 58Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.6105 18H25.3895C21.866 18 19 20.866 19 24.3895V33.6063C19 37.134 21.866 40 25.3895 40H34.6063C38.1297 40 40.9957 37.134 40.9957 33.6105V24.3895C41 20.866 38.134 18 34.6105 18ZM39.2812 33.6105C39.2812 36.1887 37.1844 38.2812 34.6105 38.2812H25.3895C22.8156 38.2812 20.7188 36.1844 20.7188 33.6105V24.3895C20.7188 21.8156 22.8156 19.7188 25.3895 19.7188H34.6063C37.1844 19.7188 39.277 21.8156 39.277 24.3895V33.6105H39.2812Z" fill="black" class="inside" /> <path d="M30 23.0703C26.7301 23.0703 24.0703 25.7301 24.0703 29C24.0703 32.2699 26.7301 34.9297 30 34.9297C33.2699 34.9297 35.9297 32.2699 35.9297 29C35.9297 25.7301 33.2699 23.0703 30 23.0703ZM30 33.2109C27.6797 33.2109 25.7891 31.3203 25.7891 29C25.7891 26.6797 27.6797 24.7891 30 24.7891C32.3203 24.7891 34.2109 26.6797 34.2109 29C34.2109 31.3203 32.3203 33.2109 30 33.2109Z" fill="black" class="inside" /> <path d="M36.0156 23.8438C36.4902 23.8438 36.875 23.459 36.875 22.9844C36.875 22.5098 36.4902 22.125 36.0156 22.125C35.541 22.125 35.1562 22.5098 35.1562 22.9844C35.1562 23.459 35.541 23.8438 36.0156 23.8438Z" fill="black" class="inside" /> </svg> </i> </a> <a class="social-twitter" target="_blank" href="https://twitter.com/socialinsiderio" aria-label="Socialinsider Twitter" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M19.0507 18.85H18.7515L18.9305 19.0897L26.8865 29.7452L18.8898 38.3982L18.6571 38.65H19H20.8188H20.8844L20.929 38.6018L27.8817 31.0783L33.4904 38.5897L33.5354 38.65H33.6106H39.8H40.0992L39.9202 38.4103L31.5123 27.1498L38.9497 19.1018L39.1824 18.85H38.8396H37.0208H36.9552L36.9106 18.8982L30.5171 25.8168L25.3603 18.9103L25.3153 18.85H25.2401H19.0507ZM34.3567 37.0079L22.0246 20.4919H24.4936L36.8257 37.0079H34.3567Z" fill="black" stroke="black" stroke-width="0.3" class="inside" /> </svg> </i> </a> <a class="social-linkedin" target="_blank" href="https://www.linkedin.com/company/18014605/" aria-label="Socialinsider LinkedIn" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside" /> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside" /> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside" /> </svg> </i> </a> </div> </div> <div class="d-flex footer-nav footer-nav-links"> <div class="column odd-column"> <div class="column-wrapper"> <span class="footer-nav-title">Platform</span> <div class="nav flex-column"> <a onclick="_t('footer','click_premium_analytics','')" class="nav-link" href="/social-media-analytics" >Social Media Analytics</a > <a onclick="_t('footer','click_competitive_analysis','')" class="nav-link" href="/social-media-competitor-analysis" >Social Media Competitor Analysis</a > <a onclick="_t('footer','click_campaign_reporting','')" class="nav-link" href="/social-media-post-analysis" >Social Media Campaign Analysis</a > <a onclick="_t('footer','click_social_media_listening','')" class="nav-link" href="/instagram-listening" >Social Media Listening</a > <a onclick="_t('footer','click_social_media_api','')" class="nav-link" href="/social-media-api" >Social Media API</a > </div> </div> </div> <div class="column even-column"> <div class="column-wrapper"> <span class="footer-nav-title">Networks</span> <div class="nav flex-column"> <a onclick="_t('footer','click_tiktok_analytics','')" class="nav-link" href="/tiktok-analytics" >TikTok Analytics</a > <a onclick="_t('footer','click_instagram_analytics','')" class="nav-link" href="/instagram-analytics" >Instagram Analytics</a > <a onclick="_t('footer','click_linkedin_analytics','')" class="nav-link" href="/linkedin-analytics" >LinkedIn Analytics</a > <a onclick="_t('footer','click_facebook_analytics','')" class="nav-link" href="/facebook-analytics" >Facebook Analytics</a > <a onclick="_t('footer','click_twitter_analytics','')" class="nav-link" href="/twitter-analytics" >Twitter Analytics</a > <a onclick="_t('footer','click_youtube_analytics','')" class="nav-link" href="/youtube-analytics" >YouTube Analytics</a > </div> </div> </div> <div class="column third-column odd-column"> <div class="column-wrapper"> <span class="footer-nav-title">Our Competitors</span> <div class="nav flex-column"> <a onclick="_t('footer','click_iconosquare_alternative','')" class="nav-link" href="/alternative-to-iconosquare" >Iconosquare Alternative</a > <a onclick="_t('footer','click_quintly_alternative','')" class="nav-link" href="/alternative-to-quintly" >quintly Alternative</a > <a onclick="_t('footer','click_rivaliq_alternative','')" class="nav-link" href="/alternative-to-rivaliq" >Rival IQ Alternative</a >  </div> </div> <div class="column-wrapper"> <span class="footer-nav-title">Company</span> <div class="nav flex-column"> <a onclick="_t('footer','click_contact','')" class="nav-link" href="/contact" >Contact</a > <a onclick="_t('footer','click_meet_the_team','')" class="nav-link" href="/team" >Meet the Team</a > <a onclick="_t('footer','click_press_releases','')" class="nav-link" href="/press-releases" >Press Releases</a > </div> </div> </div> <div class="column even-column"> <div class="column-wrapper"> <span class="footer-nav-title">Resources</span> <div class="nav flex-column"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="/blog/" >Blog</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="/webinar/" >Webinars</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="/the-life-of-a-social-media-manager-podcast" >The Life of a Social Media Manager Podcast</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="/blog/tag/studies" >Social Media Studies</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="/social-media-statistics" >What Data Says</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="/blog/social-media-benchmarks/" >Social Media Benchmarks</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="/blog/tiktok-benchmarks/" >TikTok Benchmarks</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="/blog/instagram-benchmarks/" >Instagram Benchmarks</a > <a onclick="_t('footer','click_metascore','')" class="nav-link" href="/blog/linkedin-benchmarks/" >LinkedIn Benchmarks</a > </div> </div> </div> <div class="last-column"> <div class="column-wrapper"> <span class="footer-nav-title">Company</span> <div class="nav flex-column"> <a onclick="_t('footer','click_contact','')" class="nav-link" href="/contact" >Contact</a > <a onclick="_t('footer','click_meet_the_team','')" class="nav-link" href="/team" >Meet the Team</a > <a onclick="_t('footer','click_press_releases','')" class="nav-link" href="/press-releases" >Press Releases</a > </div> </div> <div class="column-wrapper"> <span class="footer-nav-title d-flex align-items-center collapsed collapsible" > Analytics Tools & Metrics <span class="d-block ml-2 icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black"></path> </svg> </span> </span> <div class="flex-column collapsable" id="desktop-analytics-tools-metrics"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/" >Social Media Analytics Tools</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-analytics-tools/" >Facebook Analytics Tools</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-analytics-tools/" >Instagram Analytics Tools</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-analytics-tools/" >LinkedIn Analytics Tools</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-analytics-tools/" >TikTok Analytics Tools</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-analytics-tools/" >Twitter Analytics Tools</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/best-youtube-analytics-tools/" >YouTube Analytics Tools</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="https://www.socialinsider.io/blog/social-listening-tools/" >Social Listening Tools</a > </br> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/social-media-metrics/" >Social Media Metrics</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-metrics/" >Facebook Metrics</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-metrics/" >Instagram Metrics</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-metrics/" >LinkedIn Metrics</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-metrics/" >TikTok Metrics</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-metrics/" >Twitter Metrics</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/youtube-metrics/" >YouTube Metrics</a > </div> </div> </div> <div class="column even-column last-even-column"> <div class="column-wrapper"> <span class="footer-nav-title d-flex align-items-center collapsed collapsible"> Analytics Tools & Metrics <span class="d-block ml-2 icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewBox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 4.62514 0.000398552L4.57034 0.000398547Z" fill="black"></path> </svg> </span> </span> <div class="flex-column collapsable" id="mobile-analytics-tools-metrics"> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/top-social-media-analytics-tools/" >Social Media Analytics Tools</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-analytics-tools/" >Facebook Analytics Tools</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-analytics-tools/" >Instagram Analytics Tools</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-analytics-tools/" >LinkedIn Analytics Tools</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-analytics-tools/" >TikTok Analytics Tools</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-analytics-tools/" >Twitter Analytics Tools</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/best-youtube-analytics-tools/" >YouTube Analytics Tools</a > <a onclick="_t('footer','click_ngo_option','')" class="nav-link" href="https://www.socialinsider.io/blog/social-listening-tools/" >Social Listening Tools</a > </br> <a onclick="_t('footer','click_blog','')" class="nav-link" href="https://www.socialinsider.io/blog/social-media-metrics/" >Social Media Metrics</a > <a onclick="_t('footer','click_insights_hub','')" class="nav-link" href="https://www.socialinsider.io/blog/facebook-metrics/" >Facebook Metrics</a > <a onclick="_t('footer','click_webinars','')" class="nav-link" href="https://www.socialinsider.io/blog/instagram-metrics/" >Instagram Metrics</a > <a onclick="_t('footer','click_life_of_a_smm','')" class="nav-link" href="https://www.socialinsider.io/blog/linkedin-metrics/" >LinkedIn Metrics</a > <a onclick="_t('footer','click_tiktok_marketing_for_brands','')" class="nav-link" href="https://www.socialinsider.io/blog/tiktok-metrics/" >TikTok Metrics</a > <a onclick="_t('footer','click_reviews','')" class="nav-link" href="https://www.socialinsider.io/blog/twitter-metrics/" >Twitter Metrics</a > <a onclick="_t('footer','click_help_center','')" class="nav-link" href="https://www.socialinsider.io/blog/youtube-metrics/" >YouTube Metrics</a > </div> </div> </div> </div> <div class="social-links row mobile-social-links"> <a class="social-tiktok" target="_blank" href="https://www.tiktok.com/@socialinsider.io" aria-label="Socialinsider TikTok" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M35.5088 21.705C35.362 21.6283 35.219 21.5441 35.0805 21.4529C34.6777 21.1837 34.3084 20.8664 33.9805 20.5079C33.1601 19.5587 32.8537 18.5958 32.7408 17.9217H32.7454C32.6511 17.3621 32.6901 17 32.696 17H28.9594V31.61C28.9594 31.8062 28.9594 32 28.9512 32.1916C28.9512 32.2154 28.9489 32.2374 28.9476 32.2631C28.9476 32.2737 28.9476 32.2847 28.9453 32.2957C28.9453 32.2984 28.9453 32.3012 28.9453 32.3039C28.9059 32.8281 28.7397 33.3345 28.4614 33.7785C28.183 34.2225 27.801 34.5906 27.3489 34.8503C26.8778 35.1213 26.3449 35.2635 25.8029 35.2628C24.062 35.2628 22.651 33.8273 22.651 32.0546C22.651 30.2818 24.062 28.8464 25.8029 28.8464C26.1325 28.8461 26.46 28.8985 26.7733 29.0018L26.7779 25.1547C25.8266 25.0305 24.8603 25.1069 23.9398 25.3792C23.0192 25.6515 22.1645 26.1138 21.4295 26.7368C20.7854 27.3026 20.244 27.9778 19.8295 28.7318C19.6718 29.0068 19.0767 30.1118 19.0046 31.9052C18.9593 32.9231 19.2616 33.9777 19.4057 34.4135V34.4227C19.4964 34.6793 19.8476 35.5552 20.4201 36.2935C20.8817 36.8858 21.4271 37.406 22.0387 37.8375V37.8284L22.0477 37.8375C23.8566 39.0805 25.8623 38.9989 25.8623 38.9989C26.2095 38.9847 27.3725 38.9989 28.6933 38.366C30.1582 37.6643 30.9922 36.6189 30.9922 36.6189C31.525 35.9943 31.9486 35.2824 32.245 34.5139C32.5831 33.6151 32.696 32.5372 32.696 32.1064V24.3554C32.7413 24.3829 33.345 24.7867 33.345 24.7867C33.345 24.7867 34.2148 25.3504 35.5718 25.7175C36.5454 25.9788 37.8571 26.0338 37.8571 26.0338V22.2829C37.3975 22.3334 36.4643 22.1867 35.5088 21.705Z" fill="black" class="inside" /> </svg> </a> <a class="social-facebook" target="_blank" href="https://www.facebook.com/socialinsider/" aria-label="Socialinsider Facebook" > <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.4058 18.0042L31.8123 18C28.8985 18 27.0155 19.9319 27.0155 22.922V25.1914H24.4078C24.1825 25.1914 24 25.3741 24 25.5994V28.8875C24 29.1128 24.1827 29.2953 24.4078 29.2953H27.0155V37.5922C27.0155 37.8175 27.198 38 27.4233 38H30.8256C31.051 38 31.2334 37.8173 31.2334 37.5922V29.2953H34.2825C34.5078 29.2953 34.6903 29.1128 34.6903 28.8875L34.6915 25.5994C34.6915 25.4912 34.6484 25.3876 34.5721 25.311C34.4957 25.2345 34.3917 25.1914 34.2835 25.1914H31.2334V23.2676C31.2334 22.343 31.4538 21.8736 32.6583 21.8736L34.4054 21.873C34.6305 21.873 34.813 21.6903 34.813 21.4651V18.412C34.813 18.1871 34.6308 18.0046 34.4058 18.0042Z" fill="black" class="inside" /> </svg> </a> <a class="social-instagram" target="_blank" href="https://www.instagram.com/socialinsider.io/" aria-label="Socialinsider Instagram" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M29 58C45.0163 58 58 45.0163 58 29C58 12.9837 45.0163 0 29 0C12.9837 0 0 12.9837 0 29C0 45.0163 12.9837 58 29 58Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M34.6105 18H25.3895C21.866 18 19 20.866 19 24.3895V33.6063C19 37.134 21.866 40 25.3895 40H34.6063C38.1297 40 40.9957 37.134 40.9957 33.6105V24.3895C41 20.866 38.134 18 34.6105 18ZM39.2812 33.6105C39.2812 36.1887 37.1844 38.2812 34.6105 38.2812H25.3895C22.8156 38.2812 20.7188 36.1844 20.7188 33.6105V24.3895C20.7188 21.8156 22.8156 19.7188 25.3895 19.7188H34.6063C37.1844 19.7188 39.277 21.8156 39.277 24.3895V33.6105H39.2812Z" fill="black" class="inside" /> <path d="M30 23.0703C26.7301 23.0703 24.0703 25.7301 24.0703 29C24.0703 32.2699 26.7301 34.9297 30 34.9297C33.2699 34.9297 35.9297 32.2699 35.9297 29C35.9297 25.7301 33.2699 23.0703 30 23.0703ZM30 33.2109C27.6797 33.2109 25.7891 31.3203 25.7891 29C25.7891 26.6797 27.6797 24.7891 30 24.7891C32.3203 24.7891 34.2109 26.6797 34.2109 29C34.2109 31.3203 32.3203 33.2109 30 33.2109Z" fill="black" class="inside" /> <path d="M36.0156 23.8438C36.4902 23.8438 36.875 23.459 36.875 22.9844C36.875 22.5098 36.4902 22.125 36.0156 22.125C35.541 22.125 35.1562 22.5098 35.1562 22.9844C35.1562 23.459 35.541 23.8438 36.0156 23.8438Z" fill="black" class="inside" /> </svg> </i> </a> <a class="social-twitter" target="_blank" href="https://twitter.com/socialinsiderio" aria-label="Socialinsider Twitter" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M19.0507 18.85H18.7515L18.9305 19.0897L26.8865 29.7452L18.8898 38.3982L18.6571 38.65H19H20.8188H20.8844L20.929 38.6018L27.8817 31.0783L33.4904 38.5897L33.5354 38.65H33.6106H39.8H40.0992L39.9202 38.4103L31.5123 27.1498L38.9497 19.1018L39.1824 18.85H38.8396H37.0208H36.9552L36.9106 18.8982L30.5171 25.8168L25.3603 18.9103L25.3153 18.85H25.2401H19.0507ZM34.3567 37.0079L22.0246 20.4919H24.4936L36.8257 37.0079H34.3567Z" fill="black" stroke="black" stroke-width="0.3" class="inside" /> </svg> </i> </a> <a class="social-linkedin" target="_blank" href="https://www.linkedin.com/company/18014605/" aria-label="Socialinsider LinkedIn" > <i class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="58" height="58" viewBox="0 0 58 58" fill="none" > <path d="M57.8 29C57.8 44.9058 44.9058 57.8 29 57.8C13.0942 57.8 0.2 44.9058 0.2 29C0.2 13.0942 13.0942 0.2 29 0.2C44.9058 0.2 57.8 13.0942 57.8 29Z" fill="white" stroke="black" stroke-width="0.4" stroke-miterlimit="0" stroke-linejoin="bevel" class="outline" /> <path d="M23.1672 19C21.9696 19 21.0002 19.9711 21 21.166C21 22.3621 21.9694 23.333 23.1674 23.333C24.3621 23.333 25.3328 22.3621 25.3328 21.166C25.3328 19.9709 24.3619 19 23.1672 19Z" fill="#0F0C17" class="inside" /> <path d="M25.035 24.9766H21.298V37H25.035V24.9766Z" fill="#0F0C17" class="inside" /> <path d="M34.5484 24.6777C32.7306 24.6777 31.5117 25.6743 31.0128 26.6195H30.9628V24.9766H27.3787L27.3785 36.9998H31.1122V31.0519C31.1122 29.4838 31.4107 27.9649 33.3549 27.9649C35.2712 27.9649 35.2967 29.7583 35.2967 31.1524V36.9996H39.031V30.4049C39.031 27.1678 38.3325 24.6777 34.5484 24.6777Z" fill="#0F0C17" class="inside" /> </svg> </i> </a> </div> <div class="row footer-nav footer-nav-bottom m-0"> <div class="col-lg-6 hidden-md-down"> <p class="si__copyright"> Copyright © 2024 <a href="">Socialinsider</a>. All rights reserved. </p> </div> <div class="col-lg-6"> <div class="nav nav-bottom"> <a class="nav-link" href="/tos" >Terms of Service</a > <a class="nav-link" href="/privacy" >Privacy Policy</a > <a class="nav-link" href="/privacy#data_processing_agreement" >Data Processing Agreement</a > <a class="nav-link" href="/privacy#cookie_policy" >Cookie Policy</a > </div> </div> <div class="col-md-12 hidden-md-up"> <p class="si__copyright text-center"> Copyright © 2024 <a href="">Socialinsider</a>. All rights reserved. </p> </div> </div> </div> </footer> <script type="speculationrules"> { "prerender": [ { "urls": [ "/", "/customers", "/pricing", "/instagram-analytics", "/facebook-analytics", "/linkedin-analytics", "/tiktok-analytics", "/youtube-analytics", "/twitter-analytics", "/instagram-listening", "/blog/tag/*" ], "eagerness": "immediate" }, { "where": { "href_matches": "/*" }, "eagerness": "moderate" } ] } </script> <script> let coll = document.getElementsByClassName("collapsible"); let i; for (i = 0; i < coll.length; i++) { coll[i].addEventListener("click", function() { this.classList.toggle("active"); this.classList.toggle("collapsed"); let content = this.nextElementSibling; if (content.style.maxHeight){ content.style.maxHeight = null; } else { content.style.maxHeight = content.scrollHeight + "px"; } }); } </script>  <div class="scroll-to-top"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/blog/assets/icons/feather-sprite.svg?v=1fb7cfaa77#arrow-up"></use> </svg> </i></div> <svg class="wave-gradient" version="1.1"> <defs> <linearGradient id="gradient" x1="0%" y1="0%" x2="100%" y2="0%"> <stop offset="0%" stop-color="var(--color-primary)" /> <stop offset="100%" stop-color="var(--color-secondary)" /> </linearGradient> </defs> </svg> <script> if (config.enable_pwa && 'serviceWorker' in navigator) { window.addEventListener('load', () => { navigator.serviceWorker.register('/sw.js'); }); } </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MSNSFT5" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script type="text/javascript"> $(document).ready(function() { $( '.post .entry-content a[href^="http://"]' ).attr( 'target','_blank' ); $( '.post .entry-content a[href^="https://"]' ).attr( 'target','_blank' ); }); </script> <script> document.addEventListener("DOMContentLoaded", function () { var iframe = $('.si-snippets-iframe') if (window.matchMedia("(min-width: 630px)").matches == false) { iframe.hide() } function load(url) { var script = document.createElement("script"); script.type = "text/javascript"; script.src = url; var target = document.getElementsByTagName("script")[0]; target.parentNode.insertBefore(script, target); } load("https://cdnjs.cloudflare.com/ajax/libs/headroom/0.10.3/headroom.min.js"); load("https://www.socialinsider.io/assets/js/lp.min.js"); _linkedin_partner_id = "1458121"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); // Cookie Popup var popup = document.querySelector(".popup"); var popupButton = document.querySelector(".popup [data-dismiss]"); if (popup) { popupButton.addEventListener("click", function (el) { window.document.cookie = "_p=1"; popup.classList.remove("show"); }); setTimeout(function () { if (window.document.cookie.indexOf("_p=1") == -1) { popup.classList.add("show"); } }, 2000); } // Headroom var $headerEl = document.querySelector(".header"); if ($headerEl) { setTimeout(function () { var headroom = new Headroom($headerEl); headroom.init(); }, 2000); } // Google Tag setTimeout(function () { window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("js", new Date()); function track(c, a, l, v) { gtag("event", a, { event_category: c, event_label: l, }); } window._t = track; }, 5000); // Intercom Widget window.intercomSettings = { api_base: "https://api-iam.intercom.io", app_id: "yykvkoi5", }; var w = window; var ic = w.Intercom; if (typeof ic === "function") { ic("reattach_activator"); ic("update", window.intercomSettings); } else { var i = function () { i.c(arguments); }; i.q = []; i.c = function (args) { i.q.push(args); }; w.Intercom = i; setTimeout(function () { load("https://widget.intercom.io/widget/yykvkoi5"); setTimeout(function(){ Intercom('shutdown') setTimeout(function(){ Intercom('boot',{ api_base: "https://api-iam.intercom.io", app_id: "yykvkoi5", })},200); },100) }, 5000); } }); </script> <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "fd85ggefbu"); </script> <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '354226768368499'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=354226768368499&ev=PageView&noscript=1" /></noscript> <script type="application/ld+json" class="BreadcrumbList"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "@id": "https://www.socialinsider.io//blog/tiktok-benchmarks/#breadcrumblist", "name": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Blog", "item": "https://www.socialinsider.io/blog/" }, { "@type": "ListItem", "position": 2, "name": "[STUDY] TikTok Benchmarks 2024: Video Performance Analysis And Strategic Insights", "item": "https://www.socialinsider.io//blog/tiktok-benchmarks/" } ] } </script> <script type="application/ld+json" class="WebPage"> { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://www.socialinsider.io//blog/tiktok-benchmarks/#webpage", "url": "https://www.socialinsider.io//blog/tiktok-benchmarks/", "name": "[STUDY] TikTok Benchmarks 2024: Video Performance Analysis And Strategic Insights", "description": "From TikTok engagement data to posting frequency and interactions analysis, these TikTok benchmarks offer insights into TikTok’s performance.", "accessMode": [ "textual", "visual" ], "isFamilyFriendly": true, "inLanguage": { "@type": "Language", "name": "en", "alternateName": "English", "description": "The English language" }, "reviewedBy": { "@id": "https://www.socialinsider.io/#organization" }, "breadcrumb": { "@id": "https://www.socialinsider.io//blog/tiktok-benchmarks/#breadcrumblist" }, "isPartOf": { "@id": "https://www.socialinsider.io/#website" } } </script> <script> try { document.addEventListener("DOMContentLoaded", function () { // Function to observe the intersection function onIntersection(entries) { entries.forEach(entry => { if (entry.isIntersecting) { const schemaScripts = document.querySelectorAll('head script[type="application/ld+json"]'); const h1 = document.querySelector('h1'); if (schemaScripts.length > 0 && h1) { schemaScripts.forEach(script => { try { const schema = JSON.parse(script.innerHTML); if (schema["@type"] === "Article" && h1.textContent.trim()) { schema.headline = h1.textContent.trim(); script.innerHTML = JSON.stringify(schema, null, 2); } } catch (error) { } }); } observer.disconnect(); // Stop observing after the task is done } }); } // Create an IntersectionObserver const observer = new IntersectionObserver(onIntersection); // Start observing the body element observer.observe(document.body); }); } catch (e) { } </script> <script> function redirectToSignup() { const profileInput = document.getElementById('signup-preloaded-profile').value; const signupUrl = `https://app.socialinsider.io/signup?signup-profile=${encodeURIComponent(profileInput)}`; window.location.href = signupUrl; } </script> <script type="application/ld+json" class="WebSite">{"@context":"https://schema.org","@type":"WebSite","@id":"https://www.socialinsider.io/#website","url":"https://www.socialinsider.io/","name":"Socialinsider","alternateName":["Socialinsider.io","socialinsider.io","Socialinsider"],"description":"Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance.","keywords":["social insider","socialinsider"],"accessMode":["textual","visual"],"isFamilyFriendly":true,"inLanguage":{"@type":"Language","name":"en","alternateName":"English","description":"The English language"},"publisher":{"@id":"https://www.socialinsider.io/#organization"}}</script> <script type="application/ld+json" class="Organization">{"@context":"https://schema.org","@type":["Organization","OnlineBusiness"],"@id":"https://www.socialinsider.io/#organization","url":"https://www.socialinsider.io/","name":"Socialinsider","alternateName":"Socialinsider.com","email":"contact@socialinsider.io","logo":{"@type":"ImageObject","@id":"https://www.socialinsider.io/#logo","url":"https://www.socialinsider.io/assets/img/socialinsider/socialinsider_logo.png","contentUrl":"https://www.socialinsider.io/assets/img/socialinsider/socialinsider_logo.png","caption":"Socialinsider Logo","width":1500,"height":312},"description":"Sociainsider’s social media analytics, competitor analysis and listening tools allow you to measure social media performance, run audits, and compare performance.","keywords":["social insider","socialinsider"],"numberOfEmployees":{"@type":"QuantitativeValue","minValue":5,"maxValue":20},"foundingDate":"2016-08-10","legalName":"Code Path S.R.L","vatID":"RO36426318","address":{"@type":"PostalAddress","streetAddress":"73 Unirii Bvd","addressLocality":"Bucharest","addressCountry":"RO","addressRegion":"Bucharest","postalCode":"030831"},"contactPoint":{"@id":"https://www.socialinsider.io/contact#contactpoint"},"sameAs":["https://www.instagram.com/socialinsider.io/","https://www.threads.net/@socialinsider.io","https://www.youtube.com/channel/UC4xPA6We-DxXcnY01-BxNqw","https://www.facebook.com/socialinsider","https://twitter.com/socialinsiderio","https://ro.linkedin.com/company/socialinsider","https://www.linkedin.com/company/socialinsider","https://medium.com/socialinsiderio","https://learn.microsoft.com/en-us/connectors/socialinsider/","https://www.g2.com/products/socialinsider/reviews","https://www.capterra.com/p/202776/Socialinsider/","https://www.getapp.com/marketing-software/a/socialinsider/","https://www.crunchbase.com/organization/socialinsider-io","https://www.cuspera.com/products/socialinsiderio-x-5026","https://www.softwareadvice.com/marketing/socialinsider-profile/","https://www.producthunt.com/products/socialinsider/reviews","https://www.digitalmarketingcommunity.com/tools/socialinsider/","https://www.saasworthy.com/product/socialinsider-io","https://sourceforge.net/software/product/Socialinsider/"]}</script> </body> </html>

CINXE.COM

TikTok Benchmarks 2024: Content Performance Analysis And Strategic Insights