Content Marketing & Kommunikation Archive - Bundesverband Digitale Wirtschaft (BVDW) e.V.

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Hier findest Du weitere Informationen und Formate, die Dich weiter voranbringen und einen echten Mehrwert generieren.</span></h1> </div> </div> </div> </div> <div class="list--wrapper--helper"> <div class="list--wrapper list--wrapper--menu--anchor pt-4 pb-4 mb-4"> <div class="list--scrollable"> <ul class="menu--anchor list--anchors"> <li><a class="menu--anchor--link" href="#news-und-publikationen" title="Sprungmarke zum Abschnitt „News & Publikationen“">News & Publikationen</a></li> <li><a class="menu--anchor--link" href="#events" title="Sprungmarke zum Abschnitt „Events“">Events</a></li> <li><a class="menu--anchor--link" href="#gremien" title="Sprungmarke zum Abschnitt „Gremien“">Gremien</a></li> <li><a class="menu--anchor--link" href="#kontakt" title="Sprungmarke zum Abschnitt „Kontakt“">Kontakt</a></li> </ul> </div> </div> </div> <div class="module module--overview module--teaser module--teaser--general pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="news-und-publikationen"> <div class="row pb-8"> <div class="col col-12"> <h2>News & Publikationen</h2> </div> </div> <div class="row"> <a class="col col-4 col-6--md col-12--xs teaser--item" href="https://www.bvdw.org/news-und-publikationen/ki-als-game-changer-in-der-content-analyse-automatisierte-audits-und-datenbasierte-erkenntnisse/" title="KI als Game-Changer in der Content-Analyse: Automatisierte Audits und datenbasierte Erkenntnisse"> <img src="https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Zertifikate_CodeOfConductU╠ebersicht_AffiliateMarketingCodeOfConduct-800x534.jpg" alt="Eine Frau in einem dunklen, futuristischen Outfit hält eine leuchtende orangefarbene digitale Karte vor einem Hintergrund aus blauen und schwarzen Lichtern hoch." class="mb-4 mb-3--md mb-2--xs br-24"> <div class="t-p2 pb-1">14.02.2025 – Blog-Beitrag</div> <h3 class="t-h4">KI als Game-Changer in der Content-Analyse: Automatisierte Audits und datenbasierte Erkenntnisse</h3> </a><a class="col col-4 col-6--md col-12--xs teaser--item" href="https://www.bvdw.org/news-und-publikationen/content-strategie-schneller-mit-ki/" title="Content-Strategie: Schneller mit KI"> <img src="https://www.bvdw.org/wp-content/uploads/2025/02/A_dynamic_representation_where_02135-800x534.png" alt="" class="mb-4 mb-3--md mb-2--xs br-24"> <div class="t-p2 pb-1">07.02.2025 – Blog-Beitrag</div> <h3 class="t-h4">Content-Strategie: Schneller mit KI</h3> </a><a class="col col-4 col-6--md col-12--xs teaser--item" href="https://www.bvdw.org/news-und-publikationen/kpis-im-content-marketing/" title="KPIs im Content Marketing"> <img src="https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Zertifikate_CodeOfConductU╠ebersicht_SEACodeOfConduct-800x534.jpg" alt="Eine Person im dunklen Mantel hält ein futuristisches, beleuchtetes digitales Gerät mit schaltkreisähnlichen Mustern und einem Display. Im Hintergrund sind verschwommen leuchtende Lichter zu sehen, die an komplexe Datenströme erinnern." class="mb-4 mb-3--md mb-2--xs br-24"> <div class="t-p2 pb-1">10.10.2023 – Leitfaden</div> <h3 class="t-h4">KPIs im Content Marketing</h3> </a><a class="col col-4 col-6--md col-12--xs teaser--item" href="https://www.bvdw.org/news-und-publikationen/fokusgruppe-content-marketing-erweitert-in-den-kommunikationsbereich/" title="Fokusgruppe Content Marketing erweitert in den Kommunikationsbereich"> <img src="https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Gremien_ContentMarketing-800x534.jpg" alt="" class="mb-4 mb-3--md mb-2--xs br-24"> <div class="t-p2 pb-1">25.04.2023 – News</div> <h3 class="t-h4">Fokusgruppe Content Marketing erweitert in den Kommunikationsbereich</h3> </a> </div> </div> <div class="module module--overview module--overview--events pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="events"> <div class="row pb-8"> <div class="col col-12"> <h2>Events</h2> </div> </div> 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Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Monate</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Tag Manager</span> <input id="borlabs-cookie-google-tag-manager" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-tag-manager" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> Google Tag Manager </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google zur Steuerung der erweiterten Script- und Ereignisbehandlung.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> </div> <div class="mt-2"> <label class="_brlbs-btn-switch xx"> <span class="sr-only">Marketing</span> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="bcac-item"> <div> <div class="d-flex flex-row"> <label class="w-75"> <strong role="heading" aria-level="4" class="">Externe Inhalte (2)</strong> </label> <div class="w-25 text-right"> <span class="sr-only">Externe Inhalte</span> </div> </div> <div class="d-block"> <p>Inhalte von Videoplattformen und Social-Media-Plattformen werden standardmäßig blockiert. 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