Online Ad Summit

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September | Wolkenburg Köln Jetzt Ticket sichern! Digital Advertising Made in Germany innovativ / offen & demokratisch / werbewirksam  Seit mehr als 20 Jahren ist Digital Advertising ein Vorreiter in der Entwicklung der Werbebranche und längst der stärkste Kanal. In Deutschland haben wir erfolgreiche Geschäftsmodelle aufgebaut, weiterentwickelt und modernisiert. 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elementor-item-anchor" tabindex="-1">Der Summit</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2147"><a href="https://www.onlineadsummit.de/ruckblick-2023/" class="elementor-sub-item" tabindex="-1">Rückblick 2023</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-1537"><a href="/#impressionen" aria-current="page" class="elementor-sub-item elementor-item-anchor" tabindex="-1">Impressionen</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-1443"><a href="/#kontakt" aria-current="page" class="elementor-sub-item elementor-item-anchor" tabindex="-1">Kontakt</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item current_page_item menu-item-1756"><a href="/#programm" aria-current="page" class="elementor-item 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elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="fb547e2" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb3961" data-id="0bb3961" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d4f7db8 elementor-widget elementor-widget-heading" data-id="d4f7db8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Online Ad Summit 2024</h1></div></div><div class="elementor-element elementor-element-36a459e elementor-widget elementor-widget-heading" data-id="36a459e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">17. September | Wolkenburg Köln</h2></div></div><div class="elementor-element elementor-element-b716128 elementor-align-center elementor-widget elementor-widget-button" data-id="b716128" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="#tickets"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt Ticket sichern!</span> </span> </a></div></div></div><section class="elementor-section elementor-inner-section elementor-element elementor-element-902bd42 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="902bd42" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aa52e4d" data-id="aa52e4d" data-element_type="column"><div class="elementor-widget-wrap"></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b8dbfa4 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="b8dbfa4" data-element_type="section" id="summit" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ae4923" data-id="5ae4923" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-97ba877 elementor-widget elementor-widget-text-editor" data-id="97ba877" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h2 data-pm-slice="1 1 []">Digital Advertising Made in Germany</h2><h4>innovativ / offen & demokratisch / werbewirksam </h4><p>Seit mehr als 20 Jahren ist Digital Advertising ein Vorreiter in der Entwicklung der Werbebranche und längst der stärkste Kanal. In Deutschland haben wir erfolgreiche Geschäftsmodelle aufgebaut, weiterentwickelt und modernisiert. Herausforderungen sehen wir als Chancen und begegnen ihnen mit Innovationskraft und dem Willen, das digitale Ökosystem offen und qualitativ hochwertig weiterzuentwickeln.  </p><p>Ein wesentlicher Grundstein unseres Handels als Online-Vermarkterkreis (OVK) ist dabei der Erhalt des Open Internets und die Stärkung nationaler Werbeträger. Dies ist ein wichtiger Wettbewerbsfaktor für Publisher und dient dem Erhalt der in Deutschland und Europa herrschenden Demokratie und Meinungsfreiheit.  </p><p>Die zunehmende Monopolisierung und Kontrolle von Systemen und Besucherströmen ist einerseits besorgniserregend, spornt uns aber auch an, gemeinsam Antworten auf zentrale Fragen zur Relevanz und Wertschöpfung nationaler Medien und Plattformen und deren Wirksamkeit als Werbeträger zu geben. Die Verantwortung liegt dabei in den Händen aller Teilnehmer des Ökosystems, seien es die Medienanbieter und ihrer Vermarkter, die Ad Tech Dienstleister oder die Werbetreibenden und ihrer Agenturen, die über die Verteilung ihrer Mediabudgets den Lauf der Entwicklung wesentlich beeinflussen. </p><p>Vor diesem Hintergrund widmet sich der Online Ad Summit des OVK dieses Jahr dem Diskurs rund um „Digital Advertising Made in Germany“:  Warum sind nationale Medien wichtig und für die werbliche Ansprache gewünschter Zielgruppen geeignet? Was Werbetreibende vom Open Internet von heute und morgen erwarten können, möchten wir mit Euch – den Werbetreibenden und Agenturen, Publishern, Vermarktern und Dienstleistern – diskutieren. Wir freuen uns auf Euch!</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7753e30 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="7753e30" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be7c656" data-id="be7c656" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c0bbbb7 elementor-widget elementor-widget-text-editor" data-id="c0bbbb7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h1>Speaker Lineup</h1></div></div><div class="elementor-element elementor-element-bd895f0 elementor-widget elementor-widget-jet-listing-grid" data-id="bd895f0" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing-grid--lazy-load jet-listing jet-listing-grid-loading" data-lazy-load="{"offset":"0px","post_id":15,"queried_id":"15|WP_Post"}"><div class="jet-listing-grid__loader"><div class="jet-listing-grid__loader-spinner"></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7d9987a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="7d9987a" data-element_type="section" id="programm" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de1ed2c" data-id="de1ed2c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8e7f9a4 elementor-widget elementor-widget-html" data-id="8e7f9a4" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"></div></div><div class="elementor-element elementor-element-4918424 elementor-widget elementor-widget-text-editor" data-id="4918424" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h1>Programm</h1></div></div><div class="elementor-element elementor-element-5c8408e elementor-widget elementor-widget-jet-accordion" data-id="5c8408e" data-element_type="widget" data-widget_type="jet-accordion.default"><div class="elementor-widget-container"><div class="jet-accordion" data-settings="{"collapsible":false,"ajaxTemplate":false,"switchScrolling":false,"switchScrollingOffset":0}" role="tablist"><div class="jet-accordion__inner"><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-9701" class="jet-toggle__control elementor-menu-anchor" data-toggle="1" role="tab" aria-controls="jet-toggle-content-9701" aria-expanded="false" data-template-id="false"><h3 class="jet-toggle__label-text">09:00 ‒ Einlass</h3></div><div id="jet-toggle-content-9701" class="jet-toggle__content" data-toggle="1" role="tabpanel" aria-hidden="true" data-template-id="false"><div class="jet-toggle__content-inner"></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-9702" class="jet-toggle__control elementor-menu-anchor" data-toggle="2" role="tab" aria-controls="jet-toggle-content-9702" aria-expanded="false" data-template-id="2355"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">10:00 ‒ Begrüßung</h3></div><div id="jet-toggle-content-9702" class="jet-toggle__content" data-toggle="2" role="tabpanel" aria-hidden="true" data-template-id="2355"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2355" class="elementor elementor-2355" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ff91609 elementor-widget elementor-widget-heading" data-id="ff91609" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Tagesmoderation</h2></div></div><div class="elementor-element elementor-element-6ca2c7d elementor-widget elementor-widget-jet-listing-grid" data-id="6ca2c7d" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2337" data-post-id="2337" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/sina-stinshoff/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/sina-stinshoff/" target="_blank" class="modal-link"> <img fetchpriority="high" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024.jpg" class="attachment-large size-large wp-image-2340" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024.jpg 884w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/sina-stinshoff/" target="_blank" class="modal-link">Sina Stinshoff</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> TV- und Eventmoderatorin</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/sina-stinshoff/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-1632" data-post-id="1632" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" target="_blank" class="modal-link"> <noscript><img decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg" class="attachment-large size-large wp-image-2295" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2295" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" target="_blank" class="modal-link">Björn Kaspring</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Vice President Product Management Digital, Ströer Media Solutions GmbH, stellvertretender Vorsitzender Online-Vermarkterkreis (OVK)</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-68c11a2 elementor-widget elementor-widget-text-editor" data-id="68c11a2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h2>Teil 1 | Responsible Media</h2></div></div><div class="elementor-element elementor-element-0559b81 elementor-widget elementor-widget-jet-accordion" data-id="0559b81" data-element_type="widget" data-widget_type="jet-accordion.default"><div class="elementor-widget-container"><div class="jet-accordion" data-settings="{"collapsible":false,"ajaxTemplate":false,"switchScrolling":false,"switchScrollingOffset":0}" role="tablist"><div class="jet-accordion__inner"><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-5611" class="jet-toggle__control elementor-menu-anchor" data-toggle="1" role="tab" aria-controls="jet-toggle-content-5611" aria-expanded="false" data-template-id="2823"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">10:10 ‒ Wege zum Wachstum: Die Konturen einer neuen Werbelogik</h3></div><div id="jet-toggle-content-5611" class="jet-toggle__content" data-toggle="1" role="tabpanel" aria-hidden="true" data-template-id="2823"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2823" class="elementor elementor-2823" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ff91609 elementor-widget elementor-widget-heading" data-id="ff91609" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Zwischen Polykrise und Strukturwandel in der Branche</h2></div></div><div class="elementor-element elementor-element-db938c4 elementor-widget elementor-widget-text-editor" data-id="db938c4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Digitale Werbung operiert in einem Spannungsfeld aus Unsicherheit und Innnovationsimperativ. Welches Wachstumspotential hat der Markt in Deutschland und Europa, welche neuen Anforderungen stellen Werbetreibende, welche Weichen müssen Publisher stellen, was lässt sich von internationalen Playern lernen und wie wird die zukünftige Infrastruktur aussehen, auf der digitale Werbung aufgebaut ist? Diese Präsentation liefert Impulse aus einer medienökonomischen Perspektive.</p></div></div><div class="elementor-element elementor-element-6ca2c7d elementor-widget elementor-widget-jet-listing-grid" data-id="6ca2c7d" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2829" data-post-id="2829" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/dr-daniel-knapp/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/dr-daniel-knapp/" target="_blank" class="modal-link"> <noscript><img decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot.png" class="attachment-large size-large wp-image-2832" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot.png 860w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot-300x300.png 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot-150x150.png 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot-768x768.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot.png" class="lazyload attachment-large size-large wp-image-2832" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot.png 860w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot-300x300.png 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot-150x150.png 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Daniel-Knapp-Headshot-768x768.png 768w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/dr-daniel-knapp/" target="_blank" class="modal-link">Dr. Daniel Knapp</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Chief Economist, IAB Europe</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/dr-daniel-knapp/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-5612" class="jet-toggle__control elementor-menu-anchor" data-toggle="2" role="tab" aria-controls="jet-toggle-content-5612" aria-expanded="false" data-template-id="2367"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">10:30 ‒ Back to News</h3></div><div id="jet-toggle-content-5612" class="jet-toggle__content" data-toggle="2" role="tabpanel" aria-hidden="true" data-template-id="2367"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2367" class="elementor elementor-2367" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">Glaubwürdige und verlässliche Informationen sind das Fundament für fundierte Meinungsbildung und Entscheidungen in unserer demokratischen Gesellschaft. Der Einfluss von Werbe- und Medienunternehmen auf die Gesellschaft ist enorm, da sie maßgeblich bestimmen, welche Inhalte die Öffentlichkeit erreichen und wie diese wahrgenommen werden. In einer Zeit, in der Desinformation und der Rückgang des Qualitätsjournalismus immer stärker zunehmen, wird deutlich, wie problematisch diese Entwicklung ist – und wie wichtig es ist, dem aktiv entgegenzuwirken. GroupM hat es sich in ihrer Responsible Media Division zur Aufgabe gemacht, diesen Herausforderungen aktiv zu begegnen.Als Teil des kontinuierlichen Engagements von GroupM zur Förderung von Qualitätsjournalismus auf der ganzen Welt holt GroupM ihre globale “Back to News” (BTN)-Initiative nach Deutschland. BTN wurde gemeinsam mit Internews, der weltweit größten Non-Profit-Organisation zur Unterstützung von unabhängigen Medien, entwickelt und unterstützt Qualitätsjournalismus durch strategische Investitionen in die „richtigen“ Medien.</span></p></div></div><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2319" data-post-id="2319" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/nadja-schick/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/nadja-schick/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg" class="attachment-large size-large wp-image-2325" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2325" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/nadja-schick/" target="_blank" class="modal-link">Nadja Schick</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Managing Partner, GROUPM Deutschland</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/nadja-schick/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-5613" class="jet-toggle__control elementor-menu-anchor" data-toggle="3" role="tab" aria-controls="jet-toggle-content-5613" aria-expanded="false" data-template-id="2382"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">10:50 ‒ Jedem Ende wohnt ein Anfang inne. Die Zukunft des Journalismus in Zeiten von KI, TikTok und Reichweitenschwund</h3></div><div id="jet-toggle-content-5613" class="jet-toggle__content" data-toggle="3" role="tabpanel" aria-hidden="true" data-template-id="2382"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2382" class="elementor elementor-2382" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2307" data-post-id="2307" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/jochen-wegner/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/jochen-wegner/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg" class="attachment-large size-large wp-image-2310" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024.jpg 1414w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2310" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024.jpg 1414w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/jochen-wegner/" target="_blank" class="modal-link">Jochen Wegner</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Chefredakteur, ZEIT ONLINE</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/jochen-wegner/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-5614" class="jet-toggle__control elementor-menu-anchor" data-toggle="4" role="tab" aria-controls="jet-toggle-content-5614" aria-expanded="false" data-template-id="false"><h3 class="jet-toggle__label-text">11:10 ‒ Kaffeepause</h3></div><div id="jet-toggle-content-5614" class="jet-toggle__content" data-toggle="4" role="tabpanel" aria-hidden="true" data-template-id="false"><div class="jet-toggle__content-inner"></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-5615" class="jet-toggle__control elementor-menu-anchor" data-toggle="5" role="tab" aria-controls="jet-toggle-content-5615" aria-expanded="false" data-template-id="2385"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">11:30 ‒ Responsible Media: Hehrer Wunsch oder Wirklichkeit</h3></div><div id="jet-toggle-content-5615" class="jet-toggle__content" data-toggle="5" role="tabpanel" aria-hidden="true" data-template-id="2385"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2385" class="elementor elementor-2385" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Unabhängige Medien leisten einen wichtigen Beitrag für eine neutrale Berichterstattung und eine breite Meinungsvielfalt in einer Demokratie. Sie werden durch die Nutzung direkt über Abos oder indirekt über Werbung finanziert. Journalisten diskutieren in diesem Panel mit Media- und Technologieexperten, wie journalistische Medien in einem Spannungsfeld zwischen Datenschutz, Regulatorik, der Technologiedominanz von großen Plattformen auf der einen Seite und Desinformation, ethischen Standards und den wirtschaftlichen Zwängen auf der anderen diesen Beitrag auch künftig leisten können.</p></div></div><div class="elementor-element elementor-element-b19935d elementor-widget elementor-widget-heading" data-id="b19935d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Moderator</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2653" data-post-id="2653" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/dr-moritz-holzgraefe/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/dr-moritz-holzgraefe/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-1024x1024.jpg" class="attachment-large size-large wp-image-2656" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1.jpg 1417w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2656" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Holzgraefe_Dr.-Moritz_2023_2948_1.jpg 1417w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/dr-moritz-holzgraefe/" target="_blank" class="modal-link">Dr. Moritz Holzgraefe</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Vize-Präsident, BVDW e.V.</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/dr-moritz-holzgraefe/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div><div class="elementor-element elementor-element-94922bc elementor-widget elementor-widget-heading" data-id="94922bc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Teilnehmer</h2></div></div><div class="elementor-element elementor-element-01c725a elementor-widget elementor-widget-jet-listing-grid" data-id="01c725a" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2319" data-post-id="2319" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/nadja-schick/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/nadja-schick/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg" class="attachment-large size-large wp-image-2325" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2325" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Nadja-Schick-2024-1-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/nadja-schick/" target="_blank" class="modal-link">Nadja Schick</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Managing Partner, GROUPM Deutschland</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/nadja-schick/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-2613" data-post-id="2613" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/lisa-vieweg/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/lisa-vieweg/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-1024x1024.jpg" class="attachment-large size-large wp-image-2616" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2616" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Lisa-Vieweg-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/lisa-vieweg/" target="_blank" class="modal-link">Lisa Vieweg</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Strategic Partner Lead DACH, Google</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/lisa-vieweg/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-2307" data-post-id="2307" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/jochen-wegner/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/jochen-wegner/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg" class="attachment-large size-large wp-image-2310" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024.jpg 1414w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2310" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jochen-Wegner-2024.jpg 1414w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/jochen-wegner/" target="_blank" class="modal-link">Jochen Wegner</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Chefredakteur, ZEIT ONLINE</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/jochen-wegner/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div><div class="elementor-element elementor-element-df9a196 elementor-widget elementor-widget-heading" data-id="df9a196" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Weitere Teilnehmer</h2></div></div><div class="elementor-element elementor-element-db8810d elementor-widget elementor-widget-text-editor" data-id="db8810d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><ul><li><strong>Veronika Reints<br /></strong> Senior Partner Development Manager, Index Exchange</li></ul></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-5616" class="jet-toggle__control elementor-menu-anchor" data-toggle="6" role="tab" aria-controls="jet-toggle-content-5616" aria-expanded="false" data-template-id="2388"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">12:10 ‒ Demokratiegefährdung, Meinungsmache und Marktmanipulation: Wie RTL mit Fakten Desinformationen bekämpft und für Markensicherheit sorgt</h3></div><div id="jet-toggle-content-5616" class="jet-toggle__content" data-toggle="6" role="tabpanel" aria-hidden="true" data-template-id="2388"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2388" class="elementor elementor-2388" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Das Verifizierungsteam von RTL Deutschland betreut sämtliche Abteilungen im Unternehmen, von den einzelnen Außenstudios bis zur Geschäftsführung. Einige Fälle sind schnell bearbeitet, andere ziehen sich über Wochen oder Monate. Wie stellt sich das Team im Kampf gegen Fehl- und Desinformationen auf und wie kooperiert es gerade in Breaking News-Lagen mit sämtlichen Einheiten? Anschauliche Beispiele stellen dar, worauf es ankommt und was in Zukunft immer wichtiger werden wird.</p></div></div><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2301" data-post-id="2301" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/burak-kahraman/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/burak-kahraman/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-1024x1024.jpg" class="attachment-large size-large wp-image-2304" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2304" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Burak-Kahraman-2024-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/burak-kahraman/" target="_blank" class="modal-link">Burak Kahraman</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> OSINT Analyst Verifizierung, RTL</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/burak-kahraman/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-5617" class="jet-toggle__control elementor-menu-anchor" data-toggle="7" role="tab" aria-controls="jet-toggle-content-5617" aria-expanded="false" data-template-id="false"><h3 class="jet-toggle__label-text">12:30 ‒ Mittagspause</h3></div><div id="jet-toggle-content-5617" class="jet-toggle__content" data-toggle="7" role="tabpanel" aria-hidden="true" data-template-id="false"><div class="jet-toggle__content-inner"></div></div></div></div></div></div></div><div class="elementor-element elementor-element-d1855c4 elementor-widget elementor-widget-text-editor" data-id="d1855c4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h2>Teil 2 | Responsible Advertising</h2></div></div><div class="elementor-element elementor-element-425f4ce elementor-widget elementor-widget-jet-accordion" data-id="425f4ce" data-element_type="widget" data-widget_type="jet-accordion.default"><div class="elementor-widget-container"><div class="jet-accordion" data-settings="{"collapsible":false,"ajaxTemplate":false,"switchScrolling":false,"switchScrollingOffset":0}" role="tablist"><div class="jet-accordion__inner"><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-6951" class="jet-toggle__control elementor-menu-anchor" data-toggle="1" role="tab" aria-controls="jet-toggle-content-6951" aria-expanded="false" data-template-id="2436"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">13:35 ‒ Nachhaltigkeit 2024: Ist das Global Media Sustainability Framework von GARM und Ad Net Zero eine Zeitenwende für die CO2-Bilanzierung von Digitalwerbung? Eine Bestandsaufnahme.</h3></div><div id="jet-toggle-content-6951" class="jet-toggle__content" data-toggle="1" role="tabpanel" aria-hidden="true" data-template-id="2436"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2436" class="elementor elementor-2436" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Nach einem über einjährigen globalen Abstimmungsprozess haben die Global Alliance für Responsible Media (GARM) und Ad Net Zero im Juni das sogenannte Global Media Sustainability Framework veröffentlicht. Hierbei haben erstmalig Vermarkter, Mediaagenturen, Werbungtreibende und Organisationen der Werbewirtschaft eng zusammengearbeitet. Das Ergebnis sind standardisierte Formeln für die Berechnung des CO2-Ausstoß von TV, Digital und Out-of-Home. Was sind die Erfolgsfaktoren für eine erfolgreiche Umsetzung?</p></div></div><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-1632" data-post-id="1632" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" target="_blank" class="modal-link"> <noscript><img decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg" class="attachment-large size-large wp-image-2295" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2295" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" target="_blank" class="modal-link">Björn Kaspring</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Vice President Product Management Digital, Ströer Media Solutions GmbH, stellvertretender Vorsitzender Online-Vermarkterkreis (OVK)</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-1634" data-post-id="1634" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/steffen-hubert/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/steffen-hubert/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-1024x1024.jpg" class="attachment-large size-large wp-image-1635" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152.jpg 1753w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-1635" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Steffen_Johann.Hubert-p7s1-scaled-e1686909128152.jpg 1753w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/steffen-hubert/" target="_blank" class="modal-link">Steffen Hubert</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Lead Sustainability Seven.One</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/steffen-hubert/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-6952" class="jet-toggle__control elementor-menu-anchor" data-toggle="2" role="tab" aria-controls="jet-toggle-content-6952" aria-expanded="false" data-template-id="2442"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">13:50 ‒ Ad-Tech | Made in Germany</h3></div><div id="jet-toggle-content-6952" class="jet-toggle__content" data-toggle="2" role="tabpanel" aria-hidden="true" data-template-id="2442"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2442" class="elementor elementor-2442" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2577" data-post-id="2577" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/norman-birke/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/norman-birke/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-1024x1024.jpg" class="attachment-large size-large wp-image-2595" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2595" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Norman-Birke-1-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/norman-birke/" target="_blank" class="modal-link">Norman Birke</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Vice President Product Ad-Technologie, STRÖER MEDIA SOLUTIONS</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/norman-birke/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-2015" data-post-id="2015" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/abdelkader-barjiji/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/abdelkader-barjiji/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-1024x1024.jpg" class="attachment-large size-large wp-image-2012" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji.jpg 1125w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2012" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/08/Abdelkader-Barjiji.jpg 1125w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/abdelkader-barjiji/" target="_blank" class="modal-link">Abdelkader Barjiji</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Senior Vice President of Product Management Digital & Data, STRÖER MEDIA SOLUTIONS</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/abdelkader-barjiji/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-6953" class="jet-toggle__control elementor-menu-anchor" data-toggle="3" role="tab" aria-controls="jet-toggle-content-6953" aria-expanded="false" data-template-id="2448"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">14:10 ‒ Panel: Womit Nutzer*innen zahlen: Geld oder Daten</h3></div><div id="jet-toggle-content-6953" class="jet-toggle__content" data-toggle="3" role="tabpanel" aria-hidden="true" data-template-id="2448"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2448" class="elementor elementor-2448" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Moderator</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-1626" data-post-id="1626" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/robert-blanck/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/robert-blanck/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-1024x1024.jpg" class="attachment-large size-large wp-image-1643" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck.jpg 1392w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-1643" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/robert_blanck.jpg 1392w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/robert-blanck/" target="_blank" class="modal-link">Robert Blanck</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> General Manager Advertising & E-Commerce, Axel Springer National Media & Tech GmbH & Co. KG</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/robert-blanck/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div><div class="elementor-element elementor-element-b19935d elementor-widget elementor-widget-heading" data-id="b19935d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Teilnehmer</h2></div></div><div class="elementor-element elementor-element-47e443b elementor-widget elementor-widget-jet-listing-grid" data-id="47e443b" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" 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role="tabpanel" aria-hidden="true" data-template-id="2454"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2454" class="elementor elementor-2454" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 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src="https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-1024x1024.jpg" class="attachment-large size-large wp-image-1893" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google.jpg 1450w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-1893" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/07/Holm_Muenstermann_Google.jpg 1450w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/holm-munstermann/" target="_blank" class="modal-link">Holm Münstermann</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Head of Central Europe, GP Sellside, Google</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/holm-munstermann/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-6955" class="jet-toggle__control elementor-menu-anchor" data-toggle="5" role="tab" aria-controls="jet-toggle-content-6955" aria-expanded="false" data-template-id="false"><h3 class="jet-toggle__label-text">15:10 – Kaffeepause</h3></div><div id="jet-toggle-content-6955" class="jet-toggle__content" data-toggle="5" role="tabpanel" aria-hidden="true" data-template-id="false"><div class="jet-toggle__content-inner"></div></div></div></div></div></div></div><div class="elementor-element elementor-element-d173324 elementor-widget elementor-widget-text-editor" data-id="d173324" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><h2><span data-teams="true"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">Teil 3 </span></span><span data-teams="true"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">| </span></span><span data-teams="true"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">Digital Advertising: Made in Germany</span></span></h2></div></div><div class="elementor-element elementor-element-6159886 elementor-widget elementor-widget-jet-accordion" data-id="6159886" data-element_type="widget" data-widget_type="jet-accordion.default"><div class="elementor-widget-container"><div class="jet-accordion" data-settings="{"collapsible":false,"ajaxTemplate":false,"switchScrolling":false,"switchScrollingOffset":0}" role="tablist"><div class="jet-accordion__inner"><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1021" class="jet-toggle__control elementor-menu-anchor" data-toggle="1" role="tab" aria-controls="jet-toggle-content-1021" aria-expanded="false" data-template-id="2460"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">15:30 - Weg von Likes, hin zu Wirkung: Wie man junge Zielgruppen mit Qualitätsjournalismus und innovativer Technologie nachhaltig erreicht.</h3></div><div id="jet-toggle-content-1021" class="jet-toggle__content" data-toggle="1" role="tabpanel" aria-hidden="true" data-template-id="2460"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2460" class="elementor elementor-2460" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Neue Medienkanäle haben die Mediennutzung nachhaltig beeinflusst. Insbesondere kurze Videoinhalte binden gerade junge Zielgruppen. Die Referenten zeigen, dass dies nicht im Widerspruch zur Nutzung von Qualitätsjournalismus stehen muss. Hochwertiger Content in Verbindung mit innovative Werbetechnologie bietet Werbetreibenden auch außerhalb von Plattformen leistungsfähige Webeumfelder mit attraktiven Zielgruppen.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3e6d160 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3e6d160" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13a6031" data-id="13a6031" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c6cf1a elementor-widget elementor-widget-heading" data-id="3c6cf1a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-74fbec4 elementor-widget elementor-widget-jet-listing-grid" data-id="74fbec4" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2728" data-post-id="2728" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/sascha-dolling/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/sascha-dolling/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg.jpg" class="attachment-large size-large wp-image-2731" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg.jpg 824w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg.jpg" class="lazyload attachment-large size-large wp-image-2731" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg.jpg 824w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Dolling_Sascha_3._1jpg-768x768.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/sascha-dolling/" target="_blank" class="modal-link">Sascha Dolling</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> General Manager, Mediaplus Realtime</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/sascha-dolling/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-2734" data-post-id="2734" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/maik-rogge/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/maik-rogge/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-1024x1024.jpg" class="attachment-large size-large wp-image-2737" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1.jpg 1654w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2737" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Rogge-Maik_by-Janik-Osthoever-1_1.jpg 1654w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/maik-rogge/" target="_blank" class="modal-link">Maik Rogge</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Chief Operating Officer, iq digital</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/maik-rogge/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1022" class="jet-toggle__control elementor-menu-anchor" data-toggle="2" role="tab" aria-controls="jet-toggle-content-1022" aria-expanded="false" data-template-id="2662"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">15:45 - Display | Effektive Zielgruppenansprache auch ohne Cookies: Die Contextual-Intelligence-Lösung semantIQ macht’s möglich</h3></div><div id="jet-toggle-content-1022" class="jet-toggle__content" data-toggle="2" role="tabpanel" aria-hidden="true" data-template-id="2662"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2662" class="elementor elementor-2662" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div>Tracking mittels Cookies hat je länger je mehr ausgedient. Aber wie können Agenturen, Werbetreibende und Publisher ihre Zielgruppen auch in Zukunft punktgenau ansprechen? Die KI-basierte Contextual-Intelligence-Lösung semantIQ bietet eine revolutionäre Targeting-Alternative. Die OpenAI-getriebene Technologie, die im Lizenzmodell verfügbar ist, analysiert ganze Artikel-Texte, um Onlinewerbung kontextbasiert und perfekt auf den Inhalt abgestimmt auszuspielen. So kann die Zielgruppe auch ohne Cookies effektiv erreicht werden. ((Vorname Speaker*in)) ((Name Speaker*in) erklärt im Referat, wie semantIQ funktioniert, welche Vorteile die Lösung hat und präsentiert einen Case, der zeigt, dass die interaktiven, in den Lesefluss eingebetteten und kontextuell ausgespielten Ads die Kampagnen-Performance massgeblich steigern können.</div></div></div><div class="elementor-element elementor-element-361be49 elementor-widget elementor-widget-jet-listing-grid" data-id="361be49" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2859" data-post-id="2859" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/stefan-maurer/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/stefan-maurer/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="641" height="641" src="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer.png" class="attachment-large size-large wp-image-2862" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer.png 641w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer-300x300.png 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer-150x150.png 150w" sizes="(max-width: 641px) 100vw, 641px" /></noscript><img loading="lazy" decoding="async" width="641" height="641" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20641%20641%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer.png" class="lazyload attachment-large size-large wp-image-2862" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer.png 641w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer-300x300.png 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/09/Stefan-Maurer-150x150.png 150w" data-sizes="(max-width: 641px) 100vw, 641px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/stefan-maurer/" target="_blank" class="modal-link">Stefan Maurer</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Head of Programmatic Business, netpoint media</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/stefan-maurer/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1023" class="jet-toggle__control elementor-menu-anchor" data-toggle="3" role="tab" aria-controls="jet-toggle-content-1023" aria-expanded="false" data-template-id="2668"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">16:00 - Data Clean Room | Cross Publisher Daten aktivieren</h3></div><div id="jet-toggle-content-1023" class="jet-toggle__content" data-toggle="3" role="tabpanel" aria-hidden="true" data-template-id="2668"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2668" class="elementor elementor-2668" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>First-Party-Daten gewinnen mit dem Verschwinden der Third-Party-Cookies zunehmend an Bedeutung. Doch wie können Werbetreibende ihre Zielgruppen für Online-Kampagnen weiter treffgenau und skalierbar über unterschiedliche Publisher hinweg ansprechen? Diese Frage wurde von einem Werbekunden der Omnicom Media Group (OMG) gemeinsam mit Adsquare, United Internet Media (UIM) und Media Impact (MI) angegangen und auf Basis von netID als DCR Case umgesetzt.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6951eeb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6951eeb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af685ca" data-id="af685ca" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-47136f6 elementor-widget elementor-widget-heading" data-id="47136f6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-629bdf7 elementor-widget elementor-widget-jet-listing-grid" data-id="629bdf7" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2743" data-post-id="2743" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/friedrich-schenk/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/friedrich-schenk/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1.jpg" class="attachment-large size-large wp-image-2746" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1.jpg 938w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1.jpg" class="lazyload attachment-large size-large wp-image-2746" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1.jpg 938w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/friedrich.schenk_1-768x768.jpg 768w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/friedrich-schenk/" target="_blank" class="modal-link">Friedrich Schenk</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Head of Targeting & Data Products, UIM</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/friedrich-schenk/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-2740" data-post-id="2740" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/jasmin-schaub/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/jasmin-schaub/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-1024x1024.jpg" class="attachment-large size-large wp-image-2812" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-2048x2048.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><img loading="lazy" decoding="async" width="800" height="800" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20800%20800%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2812" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Jasmin_Schaub_1-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/jasmin-schaub/" target="_blank" class="modal-link">Jasmin Schaub</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Topic Lead MarTech and Data Strategy, Annalect</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/jasmin-schaub/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1024" class="jet-toggle__control elementor-menu-anchor" data-toggle="4" role="tab" aria-controls="jet-toggle-content-1024" aria-expanded="false" data-template-id="2674"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">16:15 - Video | Lower Funnel Insights auf dem Bigscreen mit CrossImpact, by Realytics - Eine “Deutsch-französische Daten-Freundschaft“ macht Online-Engagement transparent und planbar</h3></div><div id="jet-toggle-content-1024" class="jet-toggle__content" data-toggle="4" role="tabpanel" aria-hidden="true" data-template-id="2674"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2674" class="elementor elementor-2674" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="ewa-rteLine">Der Data- und Techstack von RTL DE/Ad Alliance wird auf europäischer Ebene entwickelt. Seit 2023 bringt die Pariser Smartclip-Tochter Realytics, Technologie und Expertise in die CrossOver Evolution der Ad Alliance mit ein. Auf Basis der Technologie werden heute schon laufende Bigscreen-Kampagnen bzgl. ihres Impacts auf das Online Engagement transparent gemacht und liefern Insights und Ansätze für Optimierung. Für das kommende Jahr plant die AdAlliance den Ausbau des Ex Post Reports zur Optimierbarkeit von Lower Funnel KPIs bei laufenden ATV/CTV Kampagen.</div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e5df3cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e5df3cf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f988d7" data-id="3f988d7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e7e91da elementor-widget elementor-widget-heading" data-id="e7e91da" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-f3020ba elementor-widget elementor-widget-jet-listing-grid" data-id="f3020ba" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2749" data-post-id="2749" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/sandy-ukat/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/sandy-ukat/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="400" height="400" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1.jpg" class="attachment-large size-large wp-image-2752" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1.jpg 400w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /></noscript><img loading="lazy" decoding="async" width="400" height="400" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20400%20400%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1.jpg" class="lazyload attachment-large size-large wp-image-2752" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1.jpg 400w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Foto-Sandy_1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/sandy-ukat/" target="_blank" class="modal-link">Sandy Ukat</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Lead Data Solutions, Ad Alliance</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/sandy-ukat/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1025" class="jet-toggle__control elementor-menu-anchor" data-toggle="5" role="tab" aria-controls="jet-toggle-content-1025" aria-expanded="false" data-template-id="2680"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">16:30 - DOOH | Tore auf 5.500 Screens: Wie Telekom und Ströer den Fans die EM näherbringen</h3></div><div id="jet-toggle-content-1025" class="jet-toggle__content" data-toggle="5" role="tabpanel" aria-hidden="true" data-template-id="2680"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2680" class="elementor elementor-2680" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Mehr EM geht nicht – Nahezu in Echtzeit waren alle Tore der EM 2024 nicht nur im TV, im Live Stream und beim Public Viewing, sondern auch deutschlandweit an Flughäfen, in Bahnhöfen und in Einkaufszentren zu sehen. Ströer stellt vor wie das erreicht werden konnte und welchen Beitrag Künstliche Intelligenz geleistet hat.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-711c5bd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="711c5bd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e822f1d" data-id="e822f1d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8e10114 elementor-widget elementor-widget-heading" data-id="8e10114" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Speaker</h2></div></div><div class="elementor-element elementor-element-b3b6217 elementor-widget elementor-widget-jet-listing-grid" data-id="b3b6217" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2755" data-post-id="2755" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/patrick-merkel/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/patrick-merkel/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="400" height="400" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1.jpg" class="attachment-large size-large wp-image-2758" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1.jpg 400w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /></noscript><img loading="lazy" decoding="async" width="400" height="400" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20400%20400%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1.jpg" class="lazyload attachment-large size-large wp-image-2758" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1.jpg 400w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/patrick-merkel-foto.256x256_1-150x150.jpg 150w" data-sizes="(max-width: 400px) 100vw, 400px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/patrick-merkel/" target="_blank" class="modal-link">Patrick Merkel</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Senior Manager Product & & Marketing Public Video, Ströer</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/patrick-merkel/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1026" class="jet-toggle__control elementor-menu-anchor" data-toggle="6" role="tab" aria-controls="jet-toggle-content-1026" aria-expanded="false" data-template-id="2686"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">16:45 - ATV | SwitchIn: Research und Cases zeigen die Stärken des Powerhybrids aus digital und TV</h3></div><div id="jet-toggle-content-1026" class="jet-toggle__content" data-toggle="6" role="tabpanel" aria-hidden="true" data-template-id="2686"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2686" class="elementor elementor-2686" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e6de8c elementor-widget elementor-widget-text-editor" data-id="4e6de8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Der SwitchIn als Addressable TV Werbeform vereint die Stärken von traditioneller TV- und moderner digitaler Werbung. Die unterschiedlichen SwitchIns – der SwitchIn XXL, Zoom, Masthead und Extended in statischer oder animierter Form – haben individuelle Stärken, die bereits mit Studien erforscht und belegt wurden. Die Effektivität des SwitchIns hat sich über viele Jahre hinweg in verschiedenen Case Studies bewährt, wodurch er sich als ein wertvolles Werbemittel etabliert hat.</p></div></div><div class="elementor-element elementor-element-65b0313 elementor-widget elementor-widget-jet-listing-grid" data-id="65b0313" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-1193" data-post-id="1193" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/jens-poeppelmann/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/jens-poeppelmann/" target="_blank" class="modal-link"> <noscript><img loading="lazy" decoding="async" width="498" height="498" src="https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1.jpg" class="attachment-large size-large wp-image-2782" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1.jpg 498w, https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1-150x150.jpg 150w" sizes="(max-width: 498px) 100vw, 498px" /></noscript><img loading="lazy" decoding="async" width="498" height="498" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20498%20498%22%3E%3C/svg%3E' data-src="https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1.jpg" class="lazyload attachment-large size-large wp-image-2782" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1.jpg 498w, https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2022/11/Jens_Poeppelmann_GF_d-force_300dpi_1-150x150.jpg 150w" data-sizes="(max-width: 498px) 100vw, 498px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/jens-poeppelmann/" target="_blank" class="modal-link">Jens Pöppelmann</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Geschäftsführer, d-force</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/jens-poeppelmann/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1027" class="jet-toggle__control elementor-menu-anchor" data-toggle="7" role="tab" aria-controls="jet-toggle-content-1027" aria-expanded="false" data-template-id="2466"><div class="jet-toggle__label-icon jet-toggle-icon-position-right"><span class="jet-toggle__icon icon-normal jet-tabs-icon"><i aria-hidden="true" class="fas fa-plus"></i></span><span class="jet-toggle__icon icon-active jet-tabs-icon"><i aria-hidden="true" class="fas fa-minus"></i></span></div><h3 class="jet-toggle__label-text">17:00 ‒ Schlussworte und Get Together mit Food & Drinks</h3></div><div id="jet-toggle-content-1027" class="jet-toggle__content" data-toggle="7" role="tabpanel" aria-hidden="true" data-template-id="2466"><div class="jet-toggle__content-inner"><div data-elementor-type="page" data-elementor-id="2466" class="elementor elementor-2466" data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-0ceea2f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ceea2f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1250b78" data-id="1250b78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-63ab12f elementor-widget elementor-widget-heading" data-id="63ab12f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Moderation</h2></div></div><div class="elementor-element elementor-element-3d46650 elementor-widget elementor-widget-jet-listing-grid" data-id="3d46650" data-element_type="widget" data-settings="{"columns":3}" data-widget_type="jet-listing-grid.default"><div class="elementor-widget-container"><div class="jet-listing-grid jet-listing"><div class="jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-3 jet-listing-grid--216" data-nav="{"enabled":false,"type":null,"more_el":null,"query":[],"widget_settings":{"lisitng_id":216,"posts_num":6,"columns":3,"columns_tablet":3,"columns_mobile":3,"is_archive_template":"","post_status":["publish"],"use_random_posts_num":"","max_posts_num":9,"not_found_message":"No data was found","is_masonry":false,"equal_columns_height":"","use_load_more":"","load_more_id":"","load_more_type":"click","use_custom_post_types":"","custom_post_types":[],"hide_widget_if":"","carousel_enabled":"","slides_to_scroll":"1","arrows":"true","arrow_icon":"fa fa-angle-left","dots":"","autoplay":"true","autoplay_speed":5000,"infinite":"true","center_mode":"","effect":"slide","speed":500,"inject_alternative_items":"","injection_items":[],"scroll_slider_enabled":"","scroll_slider_on":["desktop","tablet","mobile"],"custom_query":false,"custom_query_id":"","_element_id":""}}" data-page="1" data-pages="1" data-listing-source="posts"><div class="jet-listing-grid__item jet-listing-dynamic-post-2337" data-post-id="2337" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/sina-stinshoff/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/sina-stinshoff/" target="_blank" class="modal-link"> <img fetchpriority="high" decoding="async" width="800" height="800" src="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024.jpg" class="attachment-large size-large wp-image-2340" alt="" srcset="https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024.jpg 884w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2024/08/Sina-Stinshoff-2024-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/sina-stinshoff/" target="_blank" class="modal-link">Sina Stinshoff</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> TV- und Eventmoderatorin</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/sina-stinshoff/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div><div class="jet-listing-grid__item jet-listing-dynamic-post-1632" data-post-id="1632" ><div class="jet-engine-listing-overlay-wrap" data-url="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" data-target="_blank"><div data-elementor-type="jet-listing-items" data-elementor-id="216" class="elementor elementor-216" data-elementor-post-type="jet-engine"><section class="elementor-section elementor-top-section elementor-element elementor-element-69215c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69215c8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993b2aa" data-id="993b2aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a62f041 elementor-widget elementor-widget-image" data-id="a62f041" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" target="_blank" class="modal-link"> <noscript><img decoding="async" width="800" height="800" 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data-src="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg" class="lazyload attachment-large size-large wp-image-2295" alt="" data-srcset="https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1024x1024.jpg 1024w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-300x300.jpg 300w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-150x150.jpg 150w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-768x768.jpg 768w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-1536x1536.jpg 1536w, https://www.onlineadsummit.de/wp-content/uploads/2023/06/Bjoern-Kaspring-2024-2048x2048.jpg 2048w" data-sizes="(max-width: 800px) 100vw, 800px" /> </a></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1a3d97f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a3d97f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f33fc" data-id="82f33fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f56000 elementor-widget elementor-widget-heading" data-id="2f56000" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default"><a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" target="_blank" class="modal-link">Björn Kaspring</a></h3></div></div><div class="elementor-element elementor-element-46cb0f9 elementor-widget elementor-widget-text-editor" data-id="46cb0f9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"> Vice President Product Management Digital, Ströer Media Solutions GmbH, stellvertretender Vorsitzender Online-Vermarkterkreis (OVK)</div></div></div></div></div></section></div> <a href="https://www.onlineadsummit.de/speaker/bjorn-kaspring/" class="jet-engine-listing-overlay-link" target="_blank"></a></div></div></div></div></div></div></div></div></div></section></div></div></div></div><div class="jet-accordion__item jet-toggle jet-toggle-move-up-effect "><div id="jet-toggle-control-1028" class="jet-toggle__control elementor-menu-anchor" data-toggle="8" role="tab" aria-controls="jet-toggle-content-1028" aria-expanded="false" data-template-id="false"><h3 class="jet-toggle__label-text">18:00 ‒ Ende der Veranstaltung</h3></div><div id="jet-toggle-content-1028" class="jet-toggle__content" data-toggle="8" role="tabpanel" aria-hidden="true" data-template-id="false"><div class="jet-toggle__content-inner"></div></div></div></div></div></div></div><div class="elementor-element elementor-element-c6a43f1 elementor-widget elementor-widget-text-editor" data-id="c6a43f1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p class="MsoListParagraph">Weitere Details zum Programm und den Speakern veröffentlichen wir zeitnah. </p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5567f8c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5567f8c" data-element_type="section" id="tickets" 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