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YouTube Culture & Trends - Data and Cultural Analysis for You
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lb-margin-bottom-s ytt-card__eyebrow">Trends Report</p> <h1 class="lb-font-headline-1 lb-font-weight-700 lb-margin-bottom-s">Culture and Trends Report 2024: Fandom</h1> <p class="lb-font-body lb-font-color-grey-4">How fans shifted from being consumers to creators -- and brought viewers along with them.</p> <div class="lb-margin-top-s ytt-card__arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewBox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </div> </div> </div> <div class="ytt-home-feature__right"> <style> @media screen { .p-212b3 { background-image: url(https://lh3.googleusercontent.com/W5anlNEkGKKZCegkvbePBze81TqYeYnm7ecGBhdi84vjKZkqdzBM3agxJPnB3eG5atgbIzux8UoPVsJoSlAY6YXA7AeFJm3Q7hbilcWDIoy3OcJ56wtD=w960-h318-l80-sg-rj-c0xffffff); } } @media screen and 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url(https://lh3.googleusercontent.com/W5anlNEkGKKZCegkvbePBze81TqYeYnm7ecGBhdi84vjKZkqdzBM3agxJPnB3eG5atgbIzux8UoPVsJoSlAY6YXA7AeFJm3Q7hbilcWDIoy3OcJ56wtD=w1920-h638-l80-sg-rj-c0xffffff); } } @media screen and (min-width: 768px) and (min-resolution: 192dpi) { .p-212b3 { background-image: url(https://lh3.googleusercontent.com/W5anlNEkGKKZCegkvbePBze81TqYeYnm7ecGBhdi84vjKZkqdzBM3agxJPnB3eG5atgbIzux8UoPVsJoSlAY6YXA7AeFJm3Q7hbilcWDIoy3OcJ56wtD=w3840-h1276-l80-sg-rj-c0xffffff); } } </style> <div class="p-212b3 ytt-flush-container"></div> </div> </a> </section> <section class="ytt-home__section ytt-cards"> <h2 class="lb-font-subhead-1 lb-font-weight-700 ytt-home__section-title"> Featured </h2> <ul class="ytt-cards__list"> <li data-index="0" class="ytt-card ytt-card-0 ytt-card--stories"> <a class="ytt-card__link" href="/trends/articles/retrogaming-community-1000x-growth/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data Visualization</p> <h1 class="lb-font-headline-2 lb-font-weight-700">Retrogaming: the community keeping classic games alive</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="1" class="ytt-card ytt-card-1 ytt-card--claim_fact"> <a class="ytt-card__link" href="/trends/articles/world-cup-stickers/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">Videos related to World Cup with "album" or variations of "stickers" in the title have been viewed over 375 million times this year.</h1> </a> </li> <li data-index="2" class="ytt-card ytt-card-2 ytt-card--stat_fact"> <a class="ytt-card__link" href="/trends/articles/elden-ring-let-me-solo-her-views/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-headline-1 lb-font-weight-700 lb-margin-bottom-xs lb-font-color-youtube-red">> 25M</h1> <p class="lb-font-body lb-font-color-grey-4">Videos with "Let Me Solo Her" in the title have been viewed more than 25 million times.</p> </a> </li> <li data-index="3" class="ytt-card ytt-card-3 ytt-card--graphic_fact"> <a class="ytt-card__link" href="/trends/articles/super-mario-uploads/" > <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://lh3.googleusercontent.com/KNHURqjkHH6HB8F17nRGAw8xo3m7AT9JgcskEFFLbmvObVGn4lP-CNAUsjorcIp_S1boZMP-WI5SWOakcAyXzVDFfRhzh-YhTi7HUuPwyg8FERRzEQ=w500" alt="A bar graph showing annual uploads from 2005 through 2022 of videos related to Super Mario series peaking with 2022 uploads."> </div> <div class="ytt-grid__left"> <h1 class="lb-font-subhead-1 lb-font-weight-700 lb-margin-top-s">2022 was Super Mario series' most-uploaded year ever</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="4" class="ytt-card ytt-card-4 ytt-card--stories"> <a class="ytt-card__link" href="/trends/articles/super-mario-100billion-views/" > <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Explainer</p> <div class="ytt-grid__left ytt-card__content--flush"> <div class="ytt-flush-container"></div> </div> <div class="ytt-grid__right"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-s">100 Billion Views: A Closer Look at "Mario"</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="5" class="ytt-card ytt-card-5 ytt-card--graphic_fact"> <a class="ytt-card__link" href="/trends/articles/speedrunning-community-top-games-treemap/" > <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://lh3.googleusercontent.com/3VWXvsf09Q7nPCG8eUvIZKKbeAZC1ZJNiYA2M60YLoT49CWXmuv6P2zL5d8B3S44KmVQ5RcajGxyI6uoUuZYD7Twfi0WoPDETWnoaWyiBNYRu0XI-8c=w500" alt="treemap chart of the 50 most uploaded games"> </div> <div class="ytt-grid__left"> <h1 class="lb-font-subhead-1 lb-font-weight-700 lb-margin-top-s">The Speedrunning community鈥檚 50 most uploaded games</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="6" class="ytt-card ytt-card-6 ytt-card--stories"> <a class="ytt-card__link" href="https://youtube.com/trends/ads-leaderboard/" target="_blank" rel="noreferrer nofollow" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Listicle</p> <div class="lb-margin-bottom-s"> <img src="https://lh3.googleusercontent.com/DmWiGOOqHu8FdxypTN1kBMF2IIkMGbK8D5_CpASQecv9d3XfOEOXGziVz6Oc5LnB6AIdUUdH0IrDnWgi98Qi7zeTO-8h_71nb3hnDCM5zIXojJPfOhNn=w500" alt=""> </div> <h1 class="lb-font-headline-2 lb-font-weight-700">Ads Leaderboard: 2022 Wrap Up</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewBox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </div> </a> </li> <li data-index="7" class="ytt-card ytt-card-7 ytt-card--stat_fact"> <a class="ytt-card__link" href="/trends/articles/gen-z-personal-relevance-primacy-ipsos/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-headline-1 lb-font-weight-700 lb-margin-bottom-xs lb-font-color-youtube-red">65%</h1> <p class="lb-font-body lb-font-color-grey-4">According to an Ipsos survey, 65% of Gen Z agree that content that鈥檚 personally relevant to them is more important than the content that lots of other people talk about.</p> </a> </li> <li data-index="8" class="ytt-card ytt-card-8 ytt-card--claim_fact"> <a class="ytt-card__link" href="/trends/articles/met-gala-trending/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">In 2021, 35 unique videos related to Met Gala appeared on the Trending Tab across more than 70 countries.</h1> </a> </li> </ul> <div class="ytt-home__section-cta lb-margin-top-s"> <a href="/trends/discover/" class="lb-button"> See more </a> </div> </section> <section class="ytt-home__section ytt-cards ytt-home__records"> <h2 class="lb-font-subhead-1 lb-font-weight-700 ytt-home__section-title"> <a href="/trends/records/"> Records </a> </h2> <ul class="ytt-cards__list"> <li class="ytt-card"> <a class="ytt-card__link" href="/trends/records/?record=most-subscribed-artists"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">All-Time Most Subscribed Official Artist Channel</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/trends/records/?record=top-24-hour-music-debuts"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">All-Time Top 24 Hour Music Debuts</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/trends/records/?record=most-viewed-music-videos"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">All-Time Most Viewed Music Videos</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/trends/records/?record=fastest-to-one-billion-views"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">All-Time Fastest Music Videos to One Billion Views</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> </ul> <div class="lb-margin-top-s ytt-home__section-cta"> <a href="/trends/records/" class="lb-button"> See more </a> </div> </section> </main> <aside class="ytt-aside"> </aside> <div class="ytt-news-contact ytt-news-contact--light"> <div class="ytt-news-contact__inner"> <div> <h2 class="lb-font-subhead-1 lb-font-weight-700 ytt-news-contact__title"> <a href="/trends/news/"> In the News </a> </h2> <div class="ytt-card"> <a class="ytt-card__link" href="https://www.billboard.com/articles/columns/pop/9551819/lil-nas-x-montero-marketing-analysis" target="_blank" rel="noreferrer nofollow"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Billboard</p> <h2 class="lb-font-subhead-1 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