Product marketing IQ | Take the test

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Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <span class="nav-item">Positioning Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <span class="nav-item">Pricing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <span class="nav-item">Go-to-Market Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <span class="nav-item">All Product Marketing masters</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Certified: Leadership</span> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <span class="nav-item">Product Marketing Certified: Leadership</span> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <span class="nav-item">Product Marketing Leadership Accelerator</span> <p>Live virtual</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <span class="nav-item">All product marketing courses</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Training</span> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <span class="nav-item">Team training</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <span class="nav-item">Scholar Program</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <span class="nav-item">Certification Journey</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <span class="nav-item">Why PMMs 鉂わ笍 PMMC</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Virtual events & meetups</span> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/location/content/" target="_blank"> <span class="nav-item">Content Marketing Summit | February 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/" target="_blank"> <span class="nav-item">Brand Marketing Summit | February 27</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/technicalpmm/" target="_blank"> <span class="nav-item">Technical Product Marketing Summit | March 5</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <span class="nav-item">PMM Talks</span> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <span class="nav-item">PMM Meetups</span> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <span class="nav-item">PMM Now</span> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">In-person summits</span> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <span class="nav-item">PMM Summit | New York | March 13 & 14</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <span class="nav-item">PMM Summit | Paris | March 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/denver/" target="_blank"> <span class="nav-item">PMM Summit | Denver | April 1 & 2</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/leaders" target="_blank"> <span class="nav-item">PMM Leaders Summit | Silicon Valley | April 29</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/dubai/" target="_blank"> <span class="nav-item">PMM Summit | Dubai | May 7</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/brand/" target="_blank"> <span class="nav-item">Brand Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/contentmarketing/" target="_blank"> <span class="nav-item">Content Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/amsterdam" target="_blank"> <span class="nav-item">PMM Summit | Amsterdam | May 15 & 16</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/atlanta/" target="_blank"> <span class="nav-item">PMM Summit | Atlanta | June 3 & 4</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/seattle" target="_blank"> <span class="nav-item">PMM Summit | Seattle | June 17 & 18</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/londonjune" target="_blank"> <span class="nav-item">PMM Summit | London | June 25 & 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Summit calendar 2025</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links & OnDemand</span> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <span class="nav-item">Catch up OnDemand</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <span class="nav-item">Apply to speak</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/events/"> <span class="nav-item">All events</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">All courses</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">The basics</span> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <span class="nav-item">Mission</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <span class="nav-item">Contact</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Partner with us</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <span class="nav-item">Press resources</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <span class="nav-item">Case studies</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <span class="nav-item">Help centre</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Our people</span> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <span class="nav-item">PMA team</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <span class="nav-item">Experts in Residence</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <span class="nav-item">PMA Founding Members</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <span class="nav-item">Careers</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Get involved</span> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Get the media guide</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <span class="nav-item">Community partnerships</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <span class="nav-item">PMA Pulse</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <span class="nav-item">Create & contribute</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links</span> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <span class="nav-item">PMA Consult</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Get certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <span class="nav-item">Membership</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <span class="nav-item">Product marketing framework</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <span class="nav-item">Articles</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <span class="nav-item">All reports</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Network</span> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack Community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <span class="nav-item">Meet the ambassadors</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <span class="nav-item">Meetups</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <span class="nav-item">PMA LinkedIn</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Learn</span> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <span class="nav-item">Become an ambassador</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2024-your-finalists/"> <span class="nav-item">Product Marketing Awards 2024 | Finalists</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <span class="nav-item">Product Marketing Awards 2023 | Winners</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <span class="nav-item">PMA Customer Advisory Board</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> 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bg-position-bottom-right"> <div class="banner-content space-between"> <div class="post-title"> <h1 class="text-white">What鈥檚 your <span class="text-italic text-primary-coral-gradient">product marketing IQ?</span></h1> <p class="text-white">From research to pricing to personas to sales enablement to OKRs, let us know your experience in developing key product marketing pillars, and we'll give you your product marketing IQ. Use your results to benchmark your expertise, lean in on your strengths, and identify opportunities for professional growth.</p> </div> <div class="cta-right"> <a href="#takeTheTest" class="btn btn-primary smooth-scroll">Take the test</a> </div> </div> </section> <section class="graph-section"> <div class="graph-content"> <h2>Complete the test <span class="text-italic text-primary-coral-gradient">and you'll get...</span></h2> <ul> <li>A synopsis of where you are in your product marketing journey - and what that means.</li> <li>Spider graph of where you currently sit on the product marketing map and how you compare to your peers.</li> <li>Downloadable report & personal results for each category of your IQ level and core focus areas to take away.</li> <li>PDF version of the Product Marketing Competency Framework to takeaway and help聽benchmark your growth.</li> <li>Relevant resources to help you聽expedite your journey聽to the next stage of your career.</li> </ul> </div> <div class="graph-image"> <lottie-player autoplay loop mode="normal" src="https://lottie.host/c74ef0bb-31dd-4238-aaf3-f0c2e2874c0b/13AzvdwVqs.json" > </lottie-player> </div> </section> <section id="takeTheTest" class="test-section"> <div class="test-content"> <h2> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/take-test-decal-1.svg?v=7b06b21614" class="test-section-decal decal-1" alt=""> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/take-test-decal-2.svg?v=7b06b21614" class="test-section-decal decal-2" alt=""> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/take-test-decal-3.svg?v=7b06b21614" class="test-section-decal decal-3" alt=""> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/take-test-decal-4.svg?v=7b06b21614" class="test-section-decal decal-4" alt=""> <span>Take the</span> <span class="text-italic text-primary-coral-gradient inline-text">test</span> </h2> </div> <script> // UUID v4 function function uuidv4() { return 'xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx'.replace(/[xy]/g, function(c) { var r = Math.random() * 16 | 0, v = c == 'x' ? r : (r & 0x3 | 0x8); return v.toString(16); }); } // Function to initialize Typeform with hidden fields function initTypeForm() { var user_id = uuidv4(); // Generate UUID var element = document.createElement("div"); element.setAttribute('data-tf-widget', 's8USiDlh'); element.setAttribute('data-tf-hidden', 'user_id=' + user_id); element.style.width = '100%'; element.style.height = '750px'; // Append the element to the placeholder var placeholder = document.getElementById('typeform-placeholder'); placeholder.appendChild(element); var script = document.createElement("script"); script.src = "//embed.typeform.com/next/embed.js"; document.body.appendChild(script); setTimeout(() => { const iframeElem = document.querySelector('iframe'); const iframe = iframeElem.contentWindow || iframeElem.contentDocument; const iframeDocument = iframe.document || iframe; console.log("iframeDocument", iframeDocument); // Check if the iframe's content is accessible if (iframeDocument) { const targetElement = iframeDocument.querySelector('.Root-sc-__sc-1ndopc5-3'); if (targetElement) { console.log("trigger"); targetElement.style.backgroundColor = 'black'; } else { console.log('Target element not found in the iframe.'); } } else { console.log('Cannot access iframe content. Is it cross-origin?'); } }, 1000); } // Run the function after the document is fully loaded document.addEventListener('DOMContentLoaded', function() { initTypeForm(); }); </script> <div id="typeform-placeholder" style="width:100%;height:750px;"></div> </section> <section id="whats-included" class="pricing-section exec-plus"> <div class="pricing-content"> <h2>See the <span class="text-italic text-primary-coral-gradient">results...</span></h2> </div> <div class="package-details"> <div class="package-menu"> <a class="menu-item active" menu-data="Level: Genius">Level: Genius <span class="points">(684-888 points)</span></a> <a class="menu-item" menu-data="Level: Leader">Level: Leader <span class="points">(480-683 points)</span></a> <a class="menu-item" menu-data="Level: Rising star">Level: Rising star <span class="points">(276-479 points)</span></a> <a class="menu-item" menu-data="Level: Newcomer">Level: Newcomer <span class="points">(72-275 points)</span></a> </div> <div class="package-descriptions"> <div class="package-detail active" package-details-for="Level: Genius"> <p>The product marketing role might be varied, but you've nailed almost every single facet of it. If you're not already in a leadership role, you're sure ready for it.</p> <div class="package-detail-image"> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Genius.png?v=7b06b21614" alt="PMA IQ Test Genius"> </div> </div> <div class="package-detail" package-details-for="Level: Leader"> <p>You're not just a solid all-rounder, you're someone who knows the ins and outs of your craft and is a true SME. While there might be some experience gaps, you're well and truly on track to achieve great things.</p> <div class="package-detail-image"> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Leader.png?v=7b06b21614" alt="PMA IQ Test Leader"> </div> </div> <div class="package-detail" package-details-for="Level: Rising star"> <p>Your foot's firmly in the product marketing door and you're displaying all the right signs of a prosperous career in PMM. With the right help and guidance, you'll scale the career ladder in no time.</p> <div class="package-detail-image"> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Rising.png?v=7b06b21614" alt="PMA IQ Test Rising Star"> </div> </div> <div class="package-detail" package-details-for="Level: Newcomer"> <p>Welcome to the wonderful world of PMM. While you might still be learning the ropes, you're right where you need to be. Continue investing in your professional development and you'll be a rising star before you know it.</p> <div class="package-detail-image"> <img src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Newcomer.png?v=7b06b21614" alt="PMA IQ Test Newcomer"> </div> </div> </div> </div> <div class="package-details-mobile"> <div class="accordion"> <button class="accordion is-open"><p>Level: Genius <span class="points">(684-888 points)</span></p> </button> <div class="accordion-content" style="max-height: 1000px; padding-top: 24px;"> <p>The product marketing role might be varied, but you've nailed almost every single facet of it. If you're not already in a leadership role, you're sure ready for it.</p> <img class="package-detail-image" src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Genius.png?v=7b06b21614" alt="PMA IQ Test Genius"> </div> <button class="accordion"><p>Level: Leader <span class="points">(480-683 points)</span></p></button> <div class="accordion-content"> <p>You're not just a solid all-rounder, you're someone who knows the ins and outs of your craft and is a true SME. While there might be some experience gaps, you're well and truly on track to achieve great things.</p> <img class="package-detail-image" src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Leader.png?v=7b06b21614" alt="PMA IQ Test Leader"> </div> <button class="accordion"><p>Level: Rising star <span class="points">(276-479 points)</span></p></button> <div class="accordion-content"> <p>Your foot's firmly in the product marketing door and you're displaying all the right signs of a prosperous career in PMM. With the right help and guidance, you'll scale the career ladder in no time.</p> <img class="package-detail-image" src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Rising.png?v=7b06b21614" alt="PMA IQ Test Rising Star"> </div> <button class="accordion"><p>Level: Newcomer <span class="points">(72-275 points)</span></p></button> <div class="accordion-content"> <p>Welcome to the wonderful world of PMM. While you might still be learning the ropes, you're right where you need to be. Continue investing in your professional development and you'll be a rising star before you know it.</p> <img class="package-detail-image" src="https://www.productmarketingalliance.com/assets/img/pmm-iq/PMA_IQ_Test_Newcomer.png?v=7b06b21614" alt="PMA IQ Test Newcomer"> </div> </div> </div> </section> <section class="cta-section"> <div class="cta-content"> <h2>Start your <span class="text-italic text-white">PMM journey</span></h2> <img src="/assets/img/line-6.svg" data-cmp-info="10"> <div class="btn-group"> <a target="_blank" href="https://learning.productmarketingalliance.com/" class="btn btn-secondary" target="_blank">See all certifications</a> <a href="https://www.productmarketingalliance.com/signup/" class="btn btn-outline" data-cmp-ab="2">See all memberships</a> </div> </div> </section> <section class="pmm-chart-slider" style="display: none;"> <div class="pmm-chart-container"> <div class="chart-slide-controller-mobile"> <div class="chart-pagination"> <ul> <li class="active"> <button type="button" data-slide-index="0" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="1" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="2" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="3" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="4" class="pagination-item">1</button> </li> <li class=""> <button type="button" data-slide-index="5" class="pagination-item">1</button> </li> </ul> </div> </div> <div class="chart-slide-wrapper"> <div class="chart-slide-item active" data-index="0"> <div class="chart-content"> <h2>Product Marketing <span class="text-italic text-primary-coral-gradient">Core Framework</span></h2> <p>From research to pricing, positioning to enablement, storytelling <br>to onboarding - and more, there鈥檚 a lot that goes into successfully <br>getting a product to market - and keeping it there.<br><br> This framework鈥檚 designed to help you navigate every step. </p> <a href="/product-marketing-framework/" class="btn btn-primary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart1.svg" data-cmp-info="10"> </div> </div> <div class="chart-slide-item" data-index="1"> <div class="chart-content"> <h2>Discovery</h2> <p>Thorough customer, market, and competitor research are <br>the bedrock of any product marketing strategy. Fail to <br>prepare, prepare to fail.</p> <div class="list-group"> <ul> <li>Build business case</li> <li>Customer/market feedbacke</li> <li>Why/loss analysis</li> <li>Market research</li> </ul> <ul> <li>Competitor intel</li> <li>Market requirements</li> <li>Testing assumptions</li> <li>Review and refine</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-primary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart3.svg" data-cmp-info="10"> </div> </div> <div class="chart-slide-item" data-index="2"> <div class="chart-content"> <h2>Strategize</h2> <p>From pricing to GTM, acquisition to internal comms, a watertight <br>strategy is key. A strategy that looks at barriers, opportunities, and <br>data-backed methodologies is the first step towards long-term <br>success.</p> <div class="list-group"> <ul> <li>Pricing</li> <li>Objectives</li> <li>Go-to-market</li> <li>Acquisition</li> <li>Onboarding</li> </ul> <ul> <li>Retention and expansion</li> <li>Internal communication</li> <li>Use Sales enablement</li> <li>Barriers</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-primary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart5.svg" data-cmp-info="10"> </div> </div> <div class="chart-slide-item" data-index="3"> <div class="chart-content"> <h2>Define</h2> <p>Defining the market you鈥檙e working in, identifying your personas, <br>and creating positioning & messaging that truly resonates is <br>essential.</p> <div class="list-group"> <ul> <li>Positioning</li> <li>Narrative design</li> <li>Messaging</li> <li>Storytelling</li> </ul> <ul> <li>Segmentation</li> <li>User personas</li> <li>Buyer personas</li> <li>Use cases</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-primary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart4.svg" data-cmp-info="10"> </div> </div> <div class="chart-slide-item" data-index="4"> <div class="chart-content"> <h2>Get set</h2> <p>If you want to go fast, go alone. If you want to go far, go <br>together. Through training, collaboration sessions, and <br>indispensable assets, equip other teams with all the <br>knowledge they need to come with you.</p> <div class="list-group"> <ul> <li>Sales assets</li> <li>Training</li> <li>Sales enablement sessions</li> <li>Marketing</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-primary">Get framework</a> </div> <div class="chart"> <img src="/assets/img/chart/chart6.svg" data-cmp-info="10"> </div> </div> <div class="chart-slide-item" data-index="5"> <div class="chart-content"> <h2>Grow</h2> <p>A product marketing strategy is never complete. Analyze. Refine. <br>Test. Repeat. And ensure your product doesn鈥檛 just get to market<br> - but maintains a competitive position there.</p> <div class="list-group"> <ul> <li>Case studies</li> <li>Analysis</li> <li>Optimization</li> <li>Customer feedback</li> <li>Prioritise tickets</li> </ul> </div> <a href="/product-marketing-framework/" class="btn btn-primary">Get framework</a> <a id="backToTop" class="btn btn-outline-white">Back to start</a> </div> <div class="chart"> <img src="/assets/img/chart/chart2.svg" data-cmp-info="10"> </div> </div> </div> <div class="chart-slide-controller"> <a id="prevChartSlide" class="prev disabled"></a> <a id="nextChartSlide" class="next"></a> </div> </div> </section> <section class="access-product-section"> <div class="access-product-content text-white"> <div class="left-content"> <h2 class="text-white">Access the Product <span class="text-italic text-primary-coral-gradient">Marketing Competency Framework</span></h2> <p>Our聽Product Marketing Competency Framework聽is a comprehensive guide that outlines the essential skills and capabilities needed to excel in the field of product marketing. It鈥檚 been developed by drawing insights from a diverse range of experts and practitioners in the industry, ensuring it reflects the most relevant and valuable perspectives.</p> <a href="#takeTheTest" class="btn btn-primary smooth-scroll">Take the test</a> </div> <div class="right-content"> <img class="access-product-image" src="https://www.productmarketingalliance.com/assets/img/pmm-iq/Competency_Framework.png?v=7b06b21614" alt="Competency Framework"> </div> </div> </section> </div> </main> <script src="https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js"></script> <script src="https://www.productmarketingalliance.com/assets/js/pmm-iq.js?v=7b06b21614"></script> <script src="https://www.productmarketingalliance.com/assets/js/smooth-scroll.js?v=7b06b21614"></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.productmarketingalliance.com/assets/img/PMA%20FULL%20LOGO%20PRIMARY%20(ON%20BLACK).svg?v=7b06b21614"/> </a> </div> <div class="site-footer-content-title"> Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. 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