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data-linkid="guides.navigation.main.online-marketing.analisis-web" title="Análisis web" class="nav-link link-internal">Análisis web</a></li></ul></li><li class="nav-item col-12 col-sm-6 col-lg-4 col-xxl-2 px-1 my-2"><a href="https://www.ionos.mx/digitalguide/correo-electronico/" target="_top" data-linkid="guides.navigation.main.correo-electronico" title="Correo electrónico" class="nav-link link-internal">Correo electrónico</a><ul class="nav flex-column mt-2 pt-2 border-top brand-header-border-color"><li class="nav-item"><a href="https://www.ionos.mx/digitalguide/correo-electronico/e-mail-marketing/" target="_top" data-linkid="guides.navigation.main.correo-electronico.e-mail-marketing" title="E-mail marketing" class="nav-link link-internal">E-mail marketing</a></li><li class="nav-item"><a href="https://www.ionos.mx/digitalguide/correo-electronico/seguridad-correo-electronico/" target="_top" data-linkid="guides.navigation.main.correo-electronico.seguridad-correo-electronico" title="Seguridad correo electrónico" class="nav-link link-internal">Seguridad correo electrónico</a></li><li class="nav-item"><a href="https://www.ionos.mx/digitalguide/correo-electronico/cuestiones-tecnicas/" target="_top" data-linkid="guides.navigation.main.correo-electronico.cuestiones-tecnicas" title="Cuestiones técnicas" class="nav-link link-internal">Cuestiones técnicas</a></li></ul></li></ul></div></div></div></div></div></nav> <nav aria-label="breadcrumb" class="d-none d-md-flex my-2 my-lg-5 container-fluid container-sm contain-style"> <script type="application/ld+json">{"@context": "http://schema.org","@type": "BreadcrumbList","itemListElement": [{"@type":"ListItem","position":1,"name":"IONOS","item":"https:\/\/www.ionos.mx"},{"@type":"ListItem","position":2,"name":"Digital Guide","item":"https:\/\/www.ionos.mx\/digitalguide\/"},{"@type":"ListItem","position":3,"name":"Tags"}]}</script> <ol class="breadcrumb m-0"> <li class="breadcrumb-item m-0 p-0"><a class="text-decoration-none link-internal" href="https://www.ionos.mx" title="IONOS" data-linkid="guides.navigation.breadcrumb.ionos" target="_top">IONOS</a></li> <li class="breadcrumb-item m-0 p-0"><svg width="16" height="16" class="mx-1 brand-breadcrumb-icon-color"><use xlink:href="#icon-breadcrumb-divider"/></svg><a data-linkid="guides.navigation.breadcrumb.digital-guide" class="text-decoration-none link-internal" title="Digital Guide" href="https://www.ionos.mx/digitalguide/" target="_top">Digital Guide</a></li> <li class="breadcrumb-item active m-0 p-0" aria-current="page"><svg width="16" height="16" class="mx-1 brand-breadcrumb-icon-color"><use xlink:href="#icon-breadcrumb-divider"/></svg>Tags</li> </ol> </nav> <main class="my-2 my-lg-5 container-fluid container-sm contain-style"> <div class="row gap-4 contain-style"> <section class="col-12 col-lg-9 contain-style"> <div class="row contain-style g-grid"><div class="col-12"><h1> Branding </h1></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-24880"><img src="https://www.ionos.mx/digitalguide/fileadmin/DigitalGuide/Teaser/kreative-e-mail-adressen-t.jpg" width="1200" height="630" srcset="https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_04420c2f8c.webp 513w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_56f0075c92.webp 483w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_99be1b8fed.webp 416w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_ca79b29456.webp 348w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_e0f3bc9b42.webp 524w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_dac1584610.webp 396w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_4dd2f36091.webp 304w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/f/7/csm_kreative-e-mail-adressen-t_c65e1719ca.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Dirección de correo electrónico creativa y original" alt="Dirección de correo electrónico creativa y original" loading="lazy" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" data-originalfile="https://www.ionos.mx/digitalguide/fileadmin/DigitalGuide/Teaser/kreative-e-mail-adressen-t.jpg"><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.article.teaser.direccion-de-correo-electronico-creativa" class="stretched-link brand-card-color text-decoration-none link-internal" title="Dirección de correo electrónico creativa y original" href="https://www.ionos.mx/digitalguide/correo-electronico/e-mail-marketing/direccion-de-correo-electronico-creativa/" target="_top"> Dirección de correo electrónico creativa y original </a></h2><p class="card-text brand-card-color mt-auto mb-0">Una buena dirección de correo electrónico es como un nombre de empresa o de marca ocurrente. Debe ser claro, original y dejar huella. La cuestión es encontrar el equilibrio entre creatividad y profesionalidad, sobre todo cuando se trata de correos de empresa. Te orientamos para…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">Digitalización</span></li><li><span class="btn btn-sm btn-default">Branding</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Leer más</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-1526"><img src="https://www.ionos.mx/digitalguide/fileadmin/DigitalGuide/Teaser/mail-alternativen-t.jpg" width="1200" height="630" srcset="https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_3ec11b18d1.webp 513w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_9924786a25.webp 483w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_f2ec600ead.webp 416w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_48415d62e9.webp 348w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_d8ee3b0f7d.webp 524w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_def4d4346f.webp 396w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_c3593b87f3.webp 304w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/6/1/csm_mail-alternativen-t_1c14d6bebb.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="Mailing: consejos para una campaña eficaz" alt="Mailing: consejos para una campaña eficaz" loading="lazy" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" data-originalfile="https://www.ionos.mx/digitalguide/fileadmin/DigitalGuide/Teaser/mail-alternativen-t.jpg"><span class="media-credits d-flex position-absolute top-0 end-0 start-unset bottom-unset w-auto h-auto fs-sm"><span class="media-artist">Rawpixel.com</span><span class="media-source">Shutterstock</span></span><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.article.teaser.mailing-exitoso-disena-una-campana-de-emailing-eficaz" class="stretched-link brand-card-color text-decoration-none link-internal" title="Mailing: consejos para una campaña eficaz" href="https://www.ionos.mx/digitalguide/correo-electronico/e-mail-marketing/mailing-exitoso-disena-una-campana-de-emailing-eficaz/" target="_top"> Mailing: consejos para una campaña eficaz </a></h2><p class="card-text brand-card-color mt-auto mb-0">Dentro del Email Marketing el envío de emailing se cuenta entre las medidas publicitarias más populares para informar a los consumidores sobre descuentos actuales o presentar los productos nuevos de una empresa, pero no cualquier acción de mailing se ve coronada con el éxito. Te…</p><div class="mt-2 minh-5 d-flex flex-nowrap overflow-hidden"><ul class="nav d-flex flex-nowrap card-tags-fade-end w-100 gap-2"><li><span class="btn btn-sm btn-default">Newsletter</span></li><li><span class="btn btn-sm btn-default">Marketing de Contenidos</span></li><li><span class="btn btn-sm btn-default">Branding</span></li></ul></div><div class="read-more px-0 pb-0 pt-1 m-0 position-relative end-0 text-end lh-1 d-flex align-items-center justify-content-end"><span class="d-inline-block me-1">Leer más</span><svg width="16" height="16" class="icon-arrow-right"><use xlink:href="#icon-arrow-right"></use></svg></div></div></article></div><div class="col col-12 col-md-6"><article class="card brand-card-bg rounded-4 overflow-hidden contain-style h-100 w-100" id="article-25840"><img src="https://www.ionos.mx/digitalguide/fileadmin/DigitalGuide/Teaser/display-werbung-t.jpg" width="1200" height="630" srcset="https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_fea5df9385.webp 513w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_ccfaa0bf19.webp 483w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_6f6427c672.webp 416w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_69ae568771.webp 348w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_e36d1e5a66.webp 524w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_c4aa4a83e1.webp 396w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_71c731c1de.webp 304w,https://www.ionos.mx/digitalguide/fileadmin/_processed_/8/6/csm_display-werbung-t_307f4eade3.webp 304w" sizes="(min-width: 1680px) 513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="¿Cuál es la diferencia entre marketing y publicidad?" alt="¿Cuál es la diferencia entre marketing y publicidad?" loading="lazy" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" data-originalfile="https://www.ionos.mx/digitalguide/fileadmin/DigitalGuide/Teaser/display-werbung-t.jpg"><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.article.teaser.cual-es-la-diferencia-entre-marketing-y-publicidad" class="stretched-link brand-card-color text-decoration-none link-internal" title="¿Cuál es la diferencia entre marketing y publicidad?" href="https://www.ionos.mx/digitalguide/online-marketing/marketing-para-motores-de-busqueda/cual-es-la-diferencia-entre-marketing-y-publicidad/" target="_top"> ¿Cuál es la diferencia entre marketing y publicidad? </a></h2><p class="card-text brand-card-color mt-auto mb-0">Aunque los términos marketing y publicidad a menudo se utilizan indistintamente, no pueden ser considerados sinónimos. 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513px,(min-width: 1400px) 483px,(min-width: 1200px) 416px,(min-width: 768px) 348px,(min-width: 576px) 524px,(min-width: 412px) 396px,(min-width: 320px) 304px,(max-width:319px) 304px" title="El marketing no lucrativo: publicidad por una buena causa" alt="El marketing no lucrativo: publicidad por una buena causa" loading="lazy" class="img-fluid d-block mx-auto img-format-landscape card-img-top h-auto rounded-top-4" data-originalfile="https://www.ionos.mx/digitalguide/fileadmin/DigitalGuide/Teaser/non-profit-marketing-t.jpg"><div class="card-body d-flex flex-column p-3"><h2 class="h4 card-title mt-0 mb-3 position-static"><a data-linkid="guides.article.teaser.el-marketing-no-lucrativo-para-lograr-el-exito" class="stretched-link brand-card-color text-decoration-none link-internal" title="El marketing no lucrativo: publicidad por una buena causa" href="https://www.ionos.mx/digitalguide/online-marketing/vender-en-internet/el-marketing-no-lucrativo-para-lograr-el-exito/" target="_top"> El 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