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relative group "> <a aria-label="main navigation to agencies" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/agencies"> agencies </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to media" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/media"> media </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to opinions" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/opinions"> opinions </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to brand highlights" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/brand-insights"> brand highlights </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to tech" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/tech"> tech </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group hidden invisible 2xl:block 2xl:visible"> <a aria-label="main navigation to tune in" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/watch"> tune in </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 relative group h-[24px] flex" data-header-target="dropdownContainerEvents"> <button class="h-full flex items-center capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out pl-2 pr-1.5 rounded-sm" id="see-events-list-button" aria-expanded="false" aria-haspopup="true" aria-controls="see-events-list" data-header-target="dropdownEventsButton" data-action="click->header#toggleEventsButton" > events <span class="w-[8px] h-[5px] flex items-center ml-1.5 transition-transform ease-in-out duration-75" data-header-target="dropdownEventsButtonSpan"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </button> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out border-transparent focus:border-transparent focus:ring-0" role="presentation"></span> <div class="absolute text-white top-full w-72 z-50 hidden -left-2.5" data-transition-enter="transition ease-out duration-75" data-transition-enter-start="transform translate-y-0.5" data-transition-enter-end="transform opacity-100 translate-y-0" data-transition-leave="transition ease-in duration-75" data-transition-leave-start="transform opacity-100 translate-y-0" data-transition-leave-end="transform opacity-0 translate-y-1" data-header-target="dropdownMenuEvents" data-action="click@window->header#clickOutsideEvents keyup->header#resetOutsideEvents focusout->header#tabEvents" id="see-events-list" aria-labelledby="see-events-list-button" > <ul class="bg-primary-500 rounded pt-5 pb-7"> <li class="mb-3"> <span class="text-lg font-bold border-b-2 border-b-white mb-2 mx-5 capitalize">awards</span> <ul> <li class="px-2.5"> <a href="/events/awards/se-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> southeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> <li class="px-2.5"> <a href="/events/awards/n-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> northeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> <li class="px-2.5"> <a href="/events/australia-awards" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> australia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> </ul> </li> <li class="mb-3"> <span class="text-lg font-bold border-b-2 border-b-white mb-2 mx-5 capitalize">conferences</span> <ul> <li class="px-2.5"> <a href="/events/conferences/se-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> southeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> <li class="px-2.5"> <a href="/events/conferences/n-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> northeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> </ul> </li> <li> <span class="text-lg font-bold border-b-2 border-b-white mb-2 mx-5 capitalize">others</span> <ul> <li class="px-2.5"> <a href="https://masterclasses.marketing-interactive.com/" target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm "> <span class="sr-only">open in new window</span> masterclasses <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> </ul> </div> </li> <li class="mr-5 2xl:mr-7 hidden invisible 2xl:flex 2xl:visible relative group h-[24px]" data-header-target="dropdownContainerAllSections"> <button class="flex h-full items-center capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out pl-2 pr-1.5 rounded-sm" id="see-all-sections-button" aria-expanded="false" aria-haspopup="true" aria-controls="see-all-sections" data-header-target="dropdownAllSectionsButton" data-action="click->header#toggleAllSectionsButton" > all sections <span class="w-[8px] h-[5px] flex items-center ml-1.5" data-header-target="dropdownAllSectionsButtonSpan"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </button> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out border-transparent focus:border-transparent focus:ring-0" role="presentation"></span> <div class="fixed text-white w-full z-50 hidden left-0" data-transition-enter="transition ease-out duration-75" data-transition-enter-start="transform translate-y-0.5" data-transition-enter-end="transform opacity-100 translate-y-0" data-transition-leave="transition ease-in duration-75" data-transition-leave-start="transform opacity-100 translate-y-0" data-transition-leave-end="transform opacity-0 translate-y-0.5" data-header-target="dropdownMenuAllSections" data-action="click@window->header#clickOutsideAllSections keyup->header#resetOutsideAllSections focusout->header#tabAllSections" id="see-all-sections" aria-labelledby="see-all-sections-button" > <div class="bg-primary-500 pt-5 pb-7"> <ul class="max-w-screen-2xl w-full mx-auto pl-1.5 pr-4 grid gap-y-8 gap-x-2 grid-cols-3 grid-rows-2"> <li> <span class="text-lg font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5">articles</span> <ul class="grid gap-x-3 grid-cols-2 grid-rows-5"> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/partner-insights"> partner insights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/news"> news </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/analysis"> analysis </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/agencies"> agencies </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/media"> media </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/opinions"> opinions </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/brand-insights"> brand highlights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/tech"> tech </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/watch"> tune in </a> </li> <li> <a target="_blank" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="https://contenthub.marketing-interactive.com/"> content hub <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> <li> <span class="text-lg font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5">awards</span> <ul class="grid gap-x-3 grid-cols-2 grid-rows-5"> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" href="https://awards.marketing-interactive.com/agency-of-the-year/"> <span class="sr-only">open in new window</span> agency of the year <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" href="https://awards.marketing-interactive.com/asia-ecommerce-sg/"> <span class="sr-only">open in new window</span> asia ecommerce <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" href="https://awardshk.marketing-interactive.com/digiz-hk/"> <span class="sr-only">open in new window</span> digiz <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" 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ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" href="https://conferences.marketing-interactive.com/prasia/"> <span class="sr-only">open in new window</span> PR asia <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" 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lg:ease-in-out active:bg-primary-50 px-3 rounded-sm h-full flex" href="/advertise"> advertise </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out border-transparent focus:border-transparent focus:ring-0 " role="presentation"></span> </li> </ul> </li> </ul> </nav> </div> <nav class="fixed text-white w-11/12 z-50 right-0 2xl:hidden 2xl:invisible hidden" data-transition-enter="transition ease-out duration-200" data-transition-enter-start="transform translate-x-full" data-transition-enter-end="transform translate-x-0" data-transition-leave="transition ease-in duration-200" data-transition-leave-start="transform translate-x-0" data-transition-leave-end="transform translate-x-full" data-header-target="mobileTabletMenu" aria-labelledby="mobile-tablet-nav-button" id="mobile-tablet-nav" data-action="click@window->header#clickOutsideMobileTablet" > <button class="tracking-wide absolute bg-primary-500 right-0 w-[98px] font-bold capitalize" data-header-target="mobileTabletCloseButton" data-action="click->header#closeMobileTabletMenu">close</button> <div class="bg-primary-500 pt-5 pb-7 h-full overflow-auto"> <ul class="max-w-screen-2xl w-full mx-auto px-4 md:grid md:grid-cols-2 md:gap-x-3 md:gap-y-1"> <li class="mb-3 md:col-span-2 lg:hidden lg:invisible"> <div class="flex items-center pl-2.5 text-base h-full relative"> <span class="mr-1 w-40"><span class="mr-0.5">Region:</span><strong>Singapore</strong></span> <div data-header-target="dropdownContainerMobileRegions"> <button class="text-secondary-350 px-3.5 py-1 rounded transition duration-75 relative" data-header-target="mobileTabletRegionsButton" id="mobile-change-regions-button" aria-haspopup="true" aria-expanded="false" aria-controls="mobile-change-regions" data-action="click->header#toggleMobileRegionsButton" > Change </button> <div class="absolute pt-1 top-full w-36 z-40 left-44 -ml-1 hidden" data-transition-enter="transition ease-out duration-75" data-transition-enter-start="opacity-0" data-transition-enter-end="opacity-100" data-transition-leave="transition ease-in duration-75" data-transition-leave-start="opacity-100" data-transition-leave-end="opacity-0" data-header-target="mobileDropdownMenuRegions" data-action="click@window->header#clickOutsideMobileRegions keyup->header#resetOutsideMobileRegions focusout->header#tabMobileRegions" id="mobile-change-regions" aria-labelledby="mobile-change-regions-button" > <ul class="bg-white pt-2 pb-3 px-2 drop-shadow-xl rounded"> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg uppercase" href="/apac"> apac </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/singapore"> singapore </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/hong-kong"> hong kong </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/malaysia"> malaysia </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/indonesia"> indonesia </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/thailand"> thailand </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/philippines"> philippines </a> </li> </ul> </div> </div> </div> </li> <li class="mb-3 py-2 pl-2.5 md:hidden md:invisible"> <div class="pb-2 pt-0.5 flex items-center"> <span class="font-sans font-semibold text-sm mr-4">Option:</span> <label class="inline-flex items-center cursor-pointer" for="authorMobile"> <input type="checkbox" name="authorMobile" id="authorMobile" value="" class="sr-only peer" data-action="click->header#changeFormMobile" /> <div class="relative w-11 h-6 bg-primary-200 peer-focus:outline-none peer-focus:ring-2 peer-focus:ring-secondary-500 rounded-full peer peer-checked:after:translate-x-full rtl:peer-checked:after:-translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:left-[2px] after:start-[2px] after:bg-white after:border-primary-50 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-primary-650"></div> <span class="ml-2 text-sm font-medium">Search by author</span> </label> </div> <form action="/contents" method="get" accept-charset="UTF-8" data-header-target="searchModalContentFormMobile" class="flex w-full"> <label class="sr-only" for="search">search marketing interactive articles </label> <div class="relative w-full"> <input id="search" type="search" placeholder="Search site" name="search_query" class="w-full py-2 bg-primary-50 rounded text-primary-650 pr-3 text-base placeholder-grey-500 pl-12"> <button name="button" type="submit" class="w-5 h-5 flex items-center absolute text-primary-650 top-1/2 -translate-y-1/2 left-3"> <span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M6 2C3.8 2 2 3.8 2 6s1.8 4 4 4 4-1.8 4-4-1.8-4-4-4zM0 6c0-3.3 2.7-6 6-6s6 2.7 6 6c0 1.2-.4 2.5-1.1 3.5l4.8 4.8c.4.4.4 1 0 1.4-.4.4-1 .4-1.4 0l-4.8-4.8C6.8 12.8 3 12.2 1.1 9.5.4 8.5 0 7.2 0 6z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </button> </div> </form> <div class="w-full items-stretch text-lg flex-col hidden invisible" data-header-target="searchModalAuthorFormMobile"> <div class="w-full flex relative flex-col" data-controller="search"> <label for="site-search-by-author-mobile" class="sr-only">search site by author</label> <div class="custom-select relative w-full rounded overflow-hidden"> <select data-search-target="selectMobile" data-action="change->search#handleChangeMobile" class="w-full py-2 bg-primary-50 rounded text-primary-650 pr-3 text-base placeholder-grey-500 pl-3" id="site-search-by-author-mobile" name="author[slug]"> </select> </div> <a href="/authors" id="site-search-by-author-mobile-link" data-search-target="linkMobile" class="flex text-base font-bold capitalize rounded-sm px-4 py-2 mt-2 bg-secondary-350 text-primary-500"> <span>search article by author</span> </a> </div> </div> </li> <li class="mb-3 md:mb-0"> <span class="text-xl font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5 relative flex items-center justify-between" data-main-target="mobileTabletHeader" data-action="click->main#openMobileMenu" id="menu-title-article" aria-expanded="false" aria-controls="menu-list-article" role="button" > articles <span class="w-[14px] h-[9px] flex items-center ml-1.5 transition-transform ease-in-out duration-75 mr-1 md:hidden md:invisible pointer-events-none"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </span> <ul class="mb-2 md:mb-4 lg:mb-2 hidden invisible md:visible md:grid md:gap-x-4 md:grid-cols-1 lg:grid-cols-2" id="menu-list-article" aria-hidden="true" aria-labelledby="menu-title-article" > <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/partner-insights"> partner insights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/news"> news </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/analysis"> analysis </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/agencies"> agencies </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/media"> media </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/opinions"> opinions </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/brand-insights"> brand highlights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/tech"> tech </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/watch"> tune in </a> </li> <li> <a target="_blank" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="https://contenthub.marketing-interactive.com/"> content hub <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> <li class="mb-3 md:mb-0"> <span class="text-xl font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5 relative flex items-center justify-between" data-main-target="mobileTabletHeader" data-action="click->main#openMobileMenu" id="menu-title-awards" aria-expanded="false" aria-controls="menu-list-awards" role="button" > awards <span class="w-[14px] h-[9px] flex items-center ml-1.5 transition-transform ease-in-out duration-75 mr-1 md:hidden md:invisible pointer-events-none"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </span> <ul class="mb-2 md:mb-4 lg:mb-2 hidden invisible md:visible md:grid md:gap-x-4 md:grid-cols-1 lg:grid-cols-2" id="menu-list-awards" aria-hidden="true" aria-labelledby="menu-title-awards" > <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/agency-of-the-year/"> agency of the year <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 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</li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/loyalty-and-engagement/"> loyalty and engagement <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a 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lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/mobex-awards-sg/"> mob-ex <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/pr-awards/"> PR <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/spark-awards-hk/"> the spark <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> <li class="mb-3 md:mb-0"> <span class="text-xl font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5 relative flex items-center justify-between" data-main-target="mobileTabletHeader" data-action="click->main#openMobileMenu" id="menu-title-conference" aria-expanded="false" aria-controls="menu-list-conference" role="button" > conferences <span class="w-[14px] h-[9px] flex items-center ml-1.5 transition-transform ease-in-out duration-75 mr-1 md:hidden md:invisible pointer-events-none"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </span> <ul class="mb-2 md:mb-4 lg:mb-2 hidden invisible md:visible md:grid md:gap-x-4 md:grid-cols-1 lg:grid-cols-2" id="menu-list-conference" aria-hidden="true" aria-labelledby="menu-title-conference" > <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://conferences.marketing-interactive.com/content360-sg/"> content 360 <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://conferences.marketing-interactive.com/digital-marketing/"> digital marketing asia <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" 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text-grey-650 w-full"> 23 September 2024 </span> </time> </li> <li class="min-w-0 flex-1 truncate text-ellipsis" itemprop="author" itemscope itemtype="https://schema.org/Person"> <p class="text-grey-650 font-sans text-xs md:text-sm font-bold first-letter:capitalize">author</p> <a href="/authors/a-bidah-zaid-shirbeeni" itemprop="url" class="font-sans text-xs md:text-sm font-bold text-primary-350 lg:hover:underline block md:inline truncate max-w-[200px]"> <span itemprop="name">A'bidah Zaid Shirbeeni</span> </a> </li> </ul> </aside> </div> </div> </header> <div class="pt-5 mb-10" about="/youtube-shoppe-shopping-off-videos-program"> <section class="flex flex-col md:flex-row md:items-center pb-2 md:pb-5"> <p class="leading-none font-bold font-sans text-sm text-grey-650 capitalize mr-1.5">share on</p> <ul class="site_custom__social-list a2a_kit flex font-bold font-sans text-sm capitalize" data-a2a-url="https://www.marketing-interactive.com/youtube-shoppe-shopping-off-videos-program" 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text-secondary-350 lg:hover:underline py-1" aria-label="share link in line" data-action="click->main#clickShareSocial">line</a> </li> <li class="flex"> <a class="a2a_button_snapchat site_custom__social-link text-secondary-350 lg:hover:underline py-1" aria-label="share link in snapchat" data-action="click->main#clickShareSocial">snapchat</a> </li> <li class="flex"> <a class="a2a_button_reddit site_custom__social-link text-secondary-350 lg:hover:underline py-1" aria-label="share link in reddit" data-action="click->main#clickShareSocial">reddit</a> </li> </ul> </div> </li> </ul> <script async src="https://static.addtoany.com/menu/page.js"></script> </section> <div class="article_content"> <div class="article-wrapper relative " data-category="news" data-id=""> <p>Video sharing platform YouTube and eCommerce giant Shopee are partnering up to launch "YouTube Shopping". </p><p>First launched in Indonesia, the program will soon roll out to other SEA markets starting with Thailand and Vietnam in the coming weeks. </p> <p>YouTube Sharing is a program which provides a shopping experience for viewers, while allowing creators to increase their source of income on YouTube. Via the new program, viewers can easily start shopping while watching content from their favourite creators.</p> <p>"We've seen how creators in Indonesia are finding and connecting with their audiences, both in Indonesia and around the world, and we look forward to further empowering the creator community with these more diverse monetisation opportunities and options, while driving the growth of the digital economy in Indonesia," said Ajay Vidyasagar, regional director of APAC, YouTube. </p> <p><b><i>Don't miss: </i></b><a href="https://www.marketing-interactive.com/indonesian-antitrust-agency-shopee" target="_blank"><b><i>Shopee to adjust services in Indonesia following antitrust law violation</i></b></a><b><i></i></b><i><b></b></i></p> <p>"We're excited to see how Indonesian creators are using this feature to engage with their fans, showcase new products, and generate additional revenue. We will continue to be committed to improving the shopping experience on our platform, as well as continuing to contribute to the development of Indonesia's digital economy," added Vidyasagar. </p> <p>With YouTube Shopping, the full list of tagged products and product information will be made available in the description and 'products' section of the video. Following which, viewers can click on a product they like and be immediately redirected to an external sales page for a quick and easy purchase. Creators also have the flexibility to tag products, both on existing and new videos, and embed them during live streams.</p> <p>By integrating shopping features directly into the content, YouTube Shopping provides an opportunity for creators to not only increase engagement with viewers, but also strengthen relationships.</p> <p>"Shopee is delighted to be working with YouTube on an innovative program that helps sellers on our platform to connect with more potential buyers through engaging content created by YouTube creators," explained Monica Vionna, senior director of marketing growth, Shopee Indonesia. "We've also seen how engaging content can help increase sales of MSMEs and local brands on our platform, through interactive features such as Shopee Live and Shopee Video. We are confident that partnering with YouTube will support sellers; including local products and MSMEs on our platform to be able to grow further."</p> <p>The YouTube Shopping program complements existing monetisation options such as ad revenue, YouTube Premium revenue, channel memberships, 'super thanks', 'super chat', and 'super stickers', providing creators more options to earn and grow their channels on the platform. Eligible creators can now sign up to join the program. </p> <p>"YouTube has become a unique platform that connects viewers, brands, and creators, and offers unlimited sources of inspiration. The program strengthens these relationships, giving creators a new way to earn and add value to their communities. YouTube Shopping makes it easy for fans to shop for recommendations from their favourite creators, while also providing an opportunity for brands to work with trusted content creators to promote their products," said Travis Katz, general manager and vice president of shopping, YouTube.</p> <p>"We are excited to bring it to Indonesia, by starting a partnership with Shopee, following the successful launch in the United States and Korea, and we are confident that Indonesia creators will use this feature creatively in their shopping content, and we look forward to seeing the positive impact it has on the creator community and the online shopping ecosystem in Indonesia," added Katz. </p> <p>Meanwhile, earlier in August, Meta and Google reportedly made a <a href="https://www.marketing-interactive.com/google-meta-target-teenagers-youtube-instagram-ads" target="_blank">secret deal to target 13 to 17-year-olds</a> with Instagram ads on YouTube, breaking the search giant's rules against advertising to children, according to the <i><a href="https://www.ft.com/content/b3bb80f4-4e01-4ce6-8358-f4f8638790f8" target="_blank">Financial Times</a></i>. </p> <p>According to<i> Financial Times</i>, the Instagram campaign "deliberately targeted a group of users labelled as 'unknown' in its advertising system".</p> <p>It added that Google knew 'unknown' skewed towards under-18s and that documents seen by the publication suggested that "steps were taken to ensure the true intent of the campaign was disguised." </p> <p>Checks by MARKETING-INTERACTIVE on Google Ads' help page revealed that the "unknown" demographic category refers to people whose age, gender, parental status or household income are identified and can allow advertisers to reach a "significantly wider audience" when selected. </p> <p><b>Related articles: </b><a href="https://www.marketing-interactive.com/indonesia-kppu-shopee-lazada-alleged-competition-rule-violations" target="_blank"><br><b>Indonesian antitrust agency probes Shopee, Lazada for suspected anti-competition breaches</b></a><b><a href="https://www.marketing-interactive.com/Study-Shopee-eCommerce-platform-Indonesia" target="_blank"><br>Study: Shopee is the most popular eCommerce platform in Indonesia</a><a href="https://www.marketing-interactive.com/google-meta-target-teenagers-youtube-instagram-ads" target="_blank"><br>Google and Meta accused of secretly targeting teens on YouTube</a></b></p> </div> </div> <section class="flex flex-col md:flex-row md:items-center pb-2 md:pb-5"> <p class="leading-none font-bold font-sans text-sm text-grey-650 capitalize mr-1.5">share on</p> <ul class="site_custom__social-list a2a_kit flex font-bold font-sans text-sm capitalize" data-a2a-url="https://www.marketing-interactive.com/youtube-shoppe-shopping-off-videos-program" data-a2a-title="You can now shop on YouTube with this Shopee partnership"> <li class="site_custom__social-item mr-2 flex items-center"> <a class="a2a_button_twitter 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