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agencies" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/agencies"> agencies </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to media" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/media"> media </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to opinions" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/opinions"> opinions </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to brand highlights" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/brand-insights"> brand highlights </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group "> <a aria-label="main navigation to tech" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/tech"> tech </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 h-[24px] flex relative group hidden invisible 2xl:block 2xl:visible"> <a aria-label="main navigation to tune in" target="_self" class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 rounded-sm h-full flex items-center px-1.5" href="/watch"> tune in </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out " role="presentation"></span> </li> <li class="mr-2 2xl:mr-3 relative group h-[24px] flex" data-header-target="dropdownContainerEvents"> <button class="h-full flex items-center capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out pl-2 pr-1.5 rounded-sm" id="see-events-list-button" aria-expanded="false" aria-haspopup="true" aria-controls="see-events-list" data-header-target="dropdownEventsButton" data-action="click->header#toggleEventsButton" > events <span class="w-[8px] h-[5px] flex items-center ml-1.5 transition-transform ease-in-out duration-75" data-header-target="dropdownEventsButtonSpan"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </button> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out border-transparent focus:border-transparent focus:ring-0" role="presentation"></span> <div class="absolute text-white top-full w-72 z-50 hidden -left-2.5" data-transition-enter="transition ease-out duration-75" data-transition-enter-start="transform translate-y-0.5" data-transition-enter-end="transform opacity-100 translate-y-0" data-transition-leave="transition ease-in duration-75" data-transition-leave-start="transform opacity-100 translate-y-0" data-transition-leave-end="transform opacity-0 translate-y-1" data-header-target="dropdownMenuEvents" data-action="click@window->header#clickOutsideEvents keyup->header#resetOutsideEvents focusout->header#tabEvents" id="see-events-list" aria-labelledby="see-events-list-button" > <ul class="bg-primary-500 rounded pt-5 pb-7"> <li class="mb-3"> <span class="text-lg font-bold border-b-2 border-b-white mb-2 mx-5 capitalize">awards</span> <ul> <li class="px-2.5"> <a href="/events/awards/se-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> southeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> <li class="px-2.5"> <a href="/events/awards/n-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> northeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> <li class="px-2.5"> <a href="/events/australia-awards" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> australia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> </ul> </li> <li class="mb-3"> <span class="text-lg font-bold border-b-2 border-b-white mb-2 mx-5 capitalize">conferences</span> <ul> <li class="px-2.5"> <a href="/events/conferences/se-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> southeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> <li class="px-2.5"> <a href="/events/conferences/n-asia" class="flex justify-between capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm text-secondary-350"> northeast asia <span class="w-[8px] h-[5px] flex items-center ml-1.5 -rotate-90"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </a> </li> </ul> </li> <li> <span class="text-lg font-bold border-b-2 border-b-white mb-2 mx-5 capitalize">others</span> <ul> <li class="px-2.5"> <a href="https://masterclasses.marketing-interactive.com/" target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out px-2.5 items-center lg:hover:bg-primary-650 py-1 rounded-sm "> <span class="sr-only">open in new window</span> masterclasses <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> </ul> </div> </li> <li class="mr-5 2xl:mr-7 hidden invisible 2xl:flex 2xl:visible relative group h-[24px]" data-header-target="dropdownContainerAllSections"> <button class="flex h-full items-center capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out pl-2 pr-1.5 rounded-sm" id="see-all-sections-button" aria-expanded="false" aria-haspopup="true" aria-controls="see-all-sections" data-header-target="dropdownAllSectionsButton" data-action="click->header#toggleAllSectionsButton" > all sections <span class="w-[8px] h-[5px] flex items-center ml-1.5" data-header-target="dropdownAllSectionsButtonSpan"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </button> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out border-transparent focus:border-transparent focus:ring-0" role="presentation"></span> <div class="fixed text-white w-full z-50 hidden left-0" data-transition-enter="transition ease-out duration-75" data-transition-enter-start="transform translate-y-0.5" data-transition-enter-end="transform opacity-100 translate-y-0" data-transition-leave="transition ease-in duration-75" data-transition-leave-start="transform opacity-100 translate-y-0" data-transition-leave-end="transform opacity-0 translate-y-0.5" data-header-target="dropdownMenuAllSections" data-action="click@window->header#clickOutsideAllSections keyup->header#resetOutsideAllSections focusout->header#tabAllSections" id="see-all-sections" aria-labelledby="see-all-sections-button" > <div class="bg-primary-500 pt-5 pb-7"> <ul class="max-w-screen-2xl w-full mx-auto pl-1.5 pr-4 grid gap-y-8 gap-x-2 grid-cols-3 grid-rows-2"> <li> <span class="text-lg font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5">articles</span> <ul class="grid gap-x-3 grid-cols-2 grid-rows-5"> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/partner-insights"> partner insights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/news"> news </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/analysis"> analysis </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/agencies"> agencies </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/media"> media </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/opinions"> opinions </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/brand-insights"> brand highlights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/tech"> tech </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="/watch"> tune in </a> </li> <li> <a target="_blank" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-secondary-350" href="https://contenthub.marketing-interactive.com/"> content hub <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> <li> <span class="text-lg font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5">awards</span> <ul class="grid gap-x-3 grid-cols-2 grid-rows-5"> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" href="https://awards.marketing-interactive.com/agency-of-the-year/"> <span class="sr-only">open in new window</span> agency of the year <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" href="https://awards.marketing-interactive.com/asia-ecommerce-sg/"> <span class="sr-only">open in new window</span> asia ecommerce <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" 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ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a target="_blank" class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm" href="https://conferences.marketing-interactive.com/prasia/"> <span class="sr-only">open in new window</span> PR asia <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" 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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M0 0c16.6 0 30 13.4 30 30h-5C25 16.2 13.8 5 0 5V0zm0 11.7c10.1 0 18.3 8.2 18.3 18.3h-5c0-7.4-6-13.3-13.3-13.3v-5zm0 11.6c3.7 0 6.7 3 6.7 6.7H0v-6.7z"/></svg> </a> <li> </ul> </li> </ul> </div> </div> </li> </ul> </li> <li class="flex"> <ul class="flex"> <li class="mr-2 2xl:mr-3 relative group h-[24px] flex"> <a class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 px-1.5 rounded-sm h-full flex" href="/tip-off"> tip off </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out border-transparent focus:border-transparent focus:ring-0 " role="presentation"></span> </li> <li class="relative group h-[24px] flex"> <a class="capitalize text-grey-650 lg:group-hover:text-primary-650 relative lg:transition lg:ease-in-out active:bg-primary-50 px-3 rounded-sm h-full flex" href="/advertise"> advertise </a> <span class="absolute h-[3px] bg-primary-500 left-0 -bottom-1.5 w-full opacity-0 group-hover:opacity-100 lg:transition lg:ease-in-out border-transparent focus:border-transparent focus:ring-0 " role="presentation"></span> </li> </ul> </li> </ul> </nav> </div> <nav class="fixed text-white w-11/12 z-50 right-0 2xl:hidden 2xl:invisible hidden" data-transition-enter="transition ease-out duration-200" data-transition-enter-start="transform translate-x-full" data-transition-enter-end="transform translate-x-0" data-transition-leave="transition ease-in duration-200" data-transition-leave-start="transform translate-x-0" data-transition-leave-end="transform translate-x-full" data-header-target="mobileTabletMenu" aria-labelledby="mobile-tablet-nav-button" id="mobile-tablet-nav" data-action="click@window->header#clickOutsideMobileTablet" > <button class="tracking-wide absolute bg-primary-500 right-0 w-[98px] font-bold capitalize" data-header-target="mobileTabletCloseButton" data-action="click->header#closeMobileTabletMenu">close</button> <div class="bg-primary-500 pt-5 pb-7 h-full overflow-auto"> <ul class="max-w-screen-2xl w-full mx-auto px-4 md:grid md:grid-cols-2 md:gap-x-3 md:gap-y-1"> <li class="mb-3 md:col-span-2 lg:hidden lg:invisible"> <div class="flex items-center pl-2.5 text-base h-full relative"> <span class="mr-1 w-40"><span class="mr-0.5">Region:</span><strong>Hong Kong</strong></span> <div data-header-target="dropdownContainerMobileRegions"> <button class="text-secondary-350 px-3.5 py-1 rounded transition duration-75 relative" data-header-target="mobileTabletRegionsButton" id="mobile-change-regions-button" aria-haspopup="true" aria-expanded="false" aria-controls="mobile-change-regions" data-action="click->header#toggleMobileRegionsButton" > Change </button> <div class="absolute pt-1 top-full w-36 z-40 left-44 -ml-1 hidden" data-transition-enter="transition ease-out duration-75" data-transition-enter-start="opacity-0" data-transition-enter-end="opacity-100" data-transition-leave="transition ease-in duration-75" data-transition-leave-start="opacity-100" data-transition-leave-end="opacity-0" data-header-target="mobileDropdownMenuRegions" data-action="click@window->header#clickOutsideMobileRegions keyup->header#resetOutsideMobileRegions focusout->header#tabMobileRegions" id="mobile-change-regions" aria-labelledby="mobile-change-regions-button" > <ul class="bg-white pt-2 pb-3 px-2 drop-shadow-xl rounded"> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/apac"> APAC </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/australia"> Australia </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/hongkong"> Hong Kong </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/indonesia"> Indonesia </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/malaysia"> Malaysia </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/philippines"> Philippines </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/singapore"> Singapore </a> </li> <li> <a class="text-primary-650 flex lg:transition lg:ease-in-out py-2 px-2 items-center lg:hover:bg-grey-200 rounded-sm text-lg capitalize" href="/thailand"> Thailand </a> </li> </ul> </div> </div> </div> </li> <li class="mb-3 py-2 pl-2.5 md:hidden md:invisible"> <div class="pb-2 pt-0.5 flex items-center"> <span class="font-sans font-semibold text-sm mr-4">Option:</span> <label class="inline-flex items-center cursor-pointer" for="authorMobile"> <input type="checkbox" name="authorMobile" id="authorMobile" value="" class="sr-only peer" data-action="click->header#changeFormMobile" /> <div class="relative w-11 h-6 bg-primary-200 peer-focus:outline-none peer-focus:ring-2 peer-focus:ring-secondary-500 rounded-full peer peer-checked:after:translate-x-full rtl:peer-checked:after:-translate-x-full peer-checked:after:border-white after:content-[''] after:absolute after:top-[2px] after:left-[2px] after:start-[2px] after:bg-white after:border-primary-50 after:border after:rounded-full after:h-5 after:w-5 after:transition-all peer-checked:bg-primary-650"></div> <span class="ml-2 text-sm font-medium">Search by author</span> </label> </div> <form action="/contents" method="get" accept-charset="UTF-8" data-header-target="searchModalContentFormMobile" class="flex w-full"> <label class="sr-only" for="search">search marketing interactive articles </label> <div class="relative w-full"> <input id="search" type="search" placeholder="Search site" name="search_query" class="w-full py-2 bg-primary-50 rounded text-primary-650 pr-3 text-base placeholder-grey-500 pl-12"> <button name="button" type="submit" class="w-5 h-5 flex items-center absolute text-primary-650 top-1/2 -translate-y-1/2 left-3"> <span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M6 2C3.8 2 2 3.8 2 6s1.8 4 4 4 4-1.8 4-4-1.8-4-4-4zM0 6c0-3.3 2.7-6 6-6s6 2.7 6 6c0 1.2-.4 2.5-1.1 3.5l4.8 4.8c.4.4.4 1 0 1.4-.4.4-1 .4-1.4 0l-4.8-4.8C6.8 12.8 3 12.2 1.1 9.5.4 8.5 0 7.2 0 6z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </button> </div> </form> <div class="w-full items-stretch text-lg flex-col hidden invisible" data-header-target="searchModalAuthorFormMobile"> <div class="w-full flex relative flex-col" data-controller="search"> <label for="site-search-by-author-mobile" class="sr-only">search site by author</label> <div class="custom-select relative w-full rounded overflow-hidden"> <select data-search-target="selectMobile" data-action="change->search#handleChangeMobile" class="w-full py-2 bg-primary-50 rounded text-primary-650 pr-3 text-base placeholder-grey-500 pl-3" id="site-search-by-author-mobile" name="author[slug]"> </select> </div> <a href="/authors" id="site-search-by-author-mobile-link" data-search-target="linkMobile" class="flex text-base font-bold capitalize rounded-sm px-4 py-2 mt-2 bg-secondary-350 text-primary-500"> <span>search article by author</span> </a> </div> </div> </li> <li class="mb-3 md:mb-0"> <span class="text-xl font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5 relative flex items-center justify-between" data-main-target="mobileTabletHeader" data-action="click->main#openMobileMenu" id="menu-title-article" aria-expanded="false" aria-controls="menu-list-article" role="button" > articles <span class="w-[14px] h-[9px] flex items-center ml-1.5 transition-transform ease-in-out duration-75 mr-1 md:hidden md:invisible pointer-events-none"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </span> <ul class="mb-2 md:mb-4 lg:mb-2 hidden invisible md:visible md:grid md:gap-x-4 md:grid-cols-1 lg:grid-cols-2" id="menu-list-article" aria-hidden="true" aria-labelledby="menu-title-article" > <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/partner-insights"> partner insights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/news"> news </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/analysis"> analysis </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/agencies"> agencies </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/media"> media </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/opinions"> opinions </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/brand-insights"> brand highlights </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/tech"> tech </a> </li> <li> <a target="_self" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="/watch"> tune in </a> </li> <li> <a target="_blank" class="flex capitalize font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base text-secondary-350" href="https://contenthub.marketing-interactive.com/"> content hub <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> <li class="mb-3 md:mb-0"> <span class="text-xl font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5 relative flex items-center justify-between" data-main-target="mobileTabletHeader" data-action="click->main#openMobileMenu" id="menu-title-awards" aria-expanded="false" aria-controls="menu-list-awards" role="button" > awards <span class="w-[14px] h-[9px] flex items-center ml-1.5 transition-transform ease-in-out duration-75 mr-1 md:hidden md:invisible pointer-events-none"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </span> <ul class="mb-2 md:mb-4 lg:mb-2 hidden invisible md:visible md:grid md:gap-x-4 md:grid-cols-1 lg:grid-cols-2" id="menu-list-awards" aria-hidden="true" aria-labelledby="menu-title-awards" > <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/agency-of-the-year/"> agency of the year <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/asia-ecommerce-sg/"> asia ecommerce <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 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.5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/marketing-excellence/"> marketing excellence <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 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d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://awards.marketing-interactive.com/spark-awards-hk/"> the spark <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> </ul> </li> <li class="mb-3 md:mb-0"> <span class="text-xl font-bold border-b-2 border-b-white mb-2 capitalize ml-2.5 relative flex items-center justify-between" data-main-target="mobileTabletHeader" data-action="click->main#openMobileMenu" id="menu-title-conference" aria-expanded="false" aria-controls="menu-list-conference" role="button" > conferences <span class="w-[14px] h-[9px] flex items-center ml-1.5 transition-transform ease-in-out duration-75 mr-1 md:hidden md:invisible pointer-events-none"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8 5" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M.2.3C.5 0 1 0 1.3.3L4 3 6.6.3c.3-.3.8-.3 1.1 0 .3.3.3.8 0 1.2L4.6 4.8c-.3.3-.8.3-1.1 0L.2 1.4C-.1 1.1-.1.6.2.3z" fill-rule="evenodd" clip-rule="evenodd"/></svg></span> </span> <ul class="mb-2 md:mb-4 lg:mb-2 hidden invisible md:visible md:grid md:gap-x-4 md:grid-cols-1 lg:grid-cols-2" id="menu-list-conference" aria-hidden="true" aria-labelledby="menu-title-conference" > <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://conferences.marketing-interactive.com/content360-sg/"> content 360 <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 1.4-1.4V6.4c0-.4-.3-.7-.7-.7-.3 0-.7.3-.7.7v2.1H1.4V2.9h2.1c.4 0 .7-.3.7-.7s-.2-.8-.6-.8H1.4z"/></svg></span> </a> </li> <li> <a class="flex capitalize text-secondary-350 font-bold lg:hover:text-yellow-500 group lg:transition lg:ease-in-out py-1 px-2.5 items-center lg:hover:bg-primary-650 rounded-sm text-base md:text-sm xl:text-base" href="https://conferences.marketing-interactive.com/digital-marketing/"> digital marketing asia <span class="sr-only">open in new window</span> <span class="w-[14px] h-[14px] flex items-center ml-1.5 transition-transform ease-in-out duration-75"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 10 10" style="enable-background:new 0 0 30 30" xml:space="preserve" class="w-full h-full block fill-current" focusable="false"><path d="M5.7 0c-.4 0-.7.3-.7.7s.3.7.7.7h1.8L3.1 5.9c-.3.3-.3.7 0 1s.7.3 1 0l4.5-4.5v1.8c0 .5.3.8.7.8s.7-.3.7-.7V.7c0-.4-.3-.7-.7-.7H5.7z"/><path d="M1.4 1.4C.6 1.4 0 2.1 0 2.9v5.7C0 9.4.6 10 1.4 10h5.7c.8 0 1.4-.6 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