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Reports</h2> <p> We build our Financial Services reports upon a foundation of vetted third-party data, which informs every insight and call we make. 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Our forecasts and benchmarks will help you in plan for the future by informing your campaigns and strategies with key data points on the upcoming years. </p> </div> </div> <div class="container w-full grid gap-y-6 grid-cols-1 md:gap-y-9 sm:grid-cols-2 lg:gap-y-12 lg:grid-cols-3 xl:gap-y-12"> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/financial-services/" target="_blank" rel="noopener">Financial Services</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a1f" target="_blank" rel="noopener">Banking Users, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/financial-services/" target="_blank" rel="noopener">Financial Services</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/584b26021403070290f93a3f" target="_blank" rel="noopener">Mobile Banking Users, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/financial-services/" target="_blank" rel="noopener">Financial Services</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5a2b11c7e0cb1d0dd489d16f" target="_blank" rel="noopener">B2B Ad Spending, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/financial-services/" target="_blank" rel="noopener">Financial Services</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5911ec5caeb8830e3829e275" target="_blank" rel="noopener">Financial Services Industry Ad Spending, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/financial-services/" target="_blank" rel="noopener">Financial Services</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5eb3406e1beeb90684590a03" target="_blank" rel="noopener">Banking IT/Technology Expenses, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/financial-services/" target="_blank" rel="noopener">Financial Services</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5eeafb4d0055ef074c7aff0b" target="_blank" rel="noopener">Digital-Only Bank Account Holders, US</a></h5> </div> <div class="sm:px-4 xl:px-8 w-full mx-auto col-auto"> <div class="mb-2 space-x-1 xl:space-x-2"> <small class="headline-sm text-ii-red"> <a href="https://www.emarketer.com/topics/industry/financial-services/" target="_blank" rel="noopener">Financial Services</a> </small> </div> <h5 class="leading-tight hover:text-ii-blue"><a href="https://www.emarketer.com/forecasts/5efd5abaac4d4d0f609f7bee" target="_blank" rel="noopener">AI Banking Users, US</a></h5> </div> </div> <div class="container sm:flex sm:items-center sm:justify-center pt-4"> <div class="sm:px-4 xl:px-8 w-auto space-y-4 sm:space-y-0"> <a class="btn-primary sm:mr-4 lg:mr-2 xl:mr-4" href="https://www.emarketer.com/search1/?hierarchicalMenu%5Bindustries.lvl0%5D=Financial+Services&amp;refinementList%5Btype%5D=forecasts" target="_blank" data-analytics="PublicSite-Industries-FinancialServices-Forecasts-BrowseOurForecasts" rel="noopener">Browse Our Forecasts</a> <a class="btn-secondary-ghost" href="/become-a-client/" data-analytics="PublicSite-Industries-FinancialServices-Forecasts-BecomeAClient">Become a Client</a> </div> </div> </div> </div> <div class="bg-gradient-to-b from-ii-light-gray to-ii-gray-50 py-12 sm:py-20"> <div class="container lg:flex lg:flex-wrap lg:items-center lg:justify-center space-y-8 lg:space-y-12"> <div class="sm:px-4 xl:px-8 w-auto"> <h2 class="leading-tight">Frequently Asked Questions</h2> </div> <div class="sm:px-4 xl:px-8 lg:w-10/12 sm:mx-auto"> <style type="text/css"> details > summary::marker { color: #e91019; } </style> <div class="w-full space-y-8 lg:space-y-12"> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">What topics does Financial Services research cover? </h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Our scope of coverage includes but is not limited to:</p> <h5>Banking</h5> <ul class="list-square"> <li>Banking-as-a-service</li> <li>Neobanks</li> <li>Open Banking</li> <li>Artificial Intelligence</li> <li>Mobile Banking</li> <li>Online Banking</li> <li>Branch Transformation</li> <li>Digital Account Opening</li> </ul> <h5>Payments</h5> <ul class="list-square"> <li>Emerging Payments</li> <li>Real-Time Payments</li> <li>Payments Security</li> <li>Mobile Wallets</li> <li>Digital P2P</li> <li>B2B payments</li> <li>Card Controls</li> <li>POS/mPOS</li> </ul> <h5>Fintech</h5> <ul class="list-square"> <li>Insurtech</li> <li>Blockchain</li> <li>Personal Finance Management</li> <li>Robo Advisors</li> <li>Regtech</li> <li>Alternative Lending</li> <li>Big Tech in Financial Services</li> </ul> <h5>Commerce Enablement</h5> <ul class="list-square"> <li>Payments Gateways</li> <li>Omnichannel Commerce</li> <li>Social Commerce</li> <li>Cashierless Checkout</li> <li>POS Financing</li> <li>Voice Shopping </li> </ul> </div> </details> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">Where do you source your Financial Services data?</h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Our research team pulls from more than 3,000 sources that we aggregate, filter, organize, and analyze before distilling the pertinent data down into our reports, charts, and forecasts. A sampling of our Financial Services sources include:</p> <ul class="list-square"> <li>Bank of America</li> <li>Barclays</li> <li>Bloomberg</li> <li>CB Insights</li> <li>Credit Suisse</li> <li>JPMorgan Chase </li> <li>Piper Sandler </li> <li>RBC Capital Markets </li> <li>The Financial Times </li> <li>US Federal Reserve </li> </ul> <h5 class="leading-tight hover:text-ii-blue inline-block"><a href="/company/">See what makes EMARKETER data the most reliable in the industry<span class="text-ii-blue ml-2">→</span></a></h5> </div> </details> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">What are the most important Financial Services metrics?</h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Our research dives into dozens of Financial Services metrics, including but not limited to:</p> <ul class="list-square"> <li>Mobile Phone Banking Users, by Generation</li> <li>Digital Banking User Penetration, by Age</li> <li>Total Banking/IT Technology Expenses, by Company</li> <li>Financial Services Industry Ad Spending, US</li> <li>P2P Personal Lending Volume, US</li> <li>In-Store Payments, US </li> </ul> </div> </details> <details class="mb-4"> <summary class="headline-base md:headline-lg xl:headline-xl bg-ii-white rounded px-6 py-4 lg:px-8 lg:py-6 cursor-pointer hover:shadow-md transition-shadow duration-300"> <h5 class="inline ml-2">Is Financial Services research only for finance professionals?</h5> </summary> <div class="px-4 lg:px-6 pt-6 space-y-4"> <p>Not at all! 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