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class="root__ResultsWrapper-sc-1xluo3y-4 cpRTkn"><div class="root__AdBannerWrapper-sc-1xluo3y-1 elhtBC"><div class="sc-ggpVxc sc-cWzopr fkOkQq igwMJQ"><div id="div-id-for-top-leaderboard-ad" class="sc-eHIRxx geyoqW"></div></div></div><div class="search-results__Container-sc-1dq0jl0-2 ecpiCo"><div class="results__Container-sc-4nrq8e-0 ejqcvE"><ul class="results__ResultsList-sc-4nrq8e-1 cGcFzf"><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/wpp-acquires-infosum-boost-ai-privacy-safe-data-strategy" id="Article31aa0b78-47a1-47a6-a009-ad3ac783e3df" data-analytics="Result-Link-Article31aa0b78-47a1-47a6-a009-ad3ac783e3df--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">WPP acquires InfoSum to boost AI and privacy-safe data strategy</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 4, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/podcast-behind-numbers-using-ai-work-part-2-how-companies-using-ai-tips-employees-on-how-best-use" id="Audioedd7bef6-75ad-4302-86fd-421182683d85" data-analytics="Result-Link-Audioedd7bef6-75ad-4302-86fd-421182683d85--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Behind the Numbers<!-- -->: <span class="title__TitleBlurb-sc-1qlot5j-3 eNtiA">Using AI at Work</span></span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Audio</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 4, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/off-site-retail-media-ad-spend-growing-much-faster-than-on-site" id="Article9148afaf-06cd-4ac3-89be-5284b384d2cb" data-analytics="Result-Link-Article9148afaf-06cd-4ac3-89be-5284b384d2cb--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Off-site retail media ad spend growing much faster than on-site</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Off-site retail media ad spend will grow 42.1% in 2025, almost three times as much as on-site, according to our November 2024 forecast.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 4, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/ad-forecasts-cut-trump-tariffs-trigger-marketing-uncertainty" id="Articled7e6267a-e185-4fdb-9a13-e0d329c2e939" data-analytics="Result-Link-Articled7e6267a-e185-4fdb-9a13-e0d329c2e939--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Ad forecasts cut as Trump tariffs trigger marketing uncertainty</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Trump’s tariffs fuel will ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 4, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/ai-agents-consumer-journey" id="Report5bed55af-dee4-4d76-9973-42f920f8802f" data-analytics="Result-Link-Report5bed55af-dee4-4d76-9973-42f920f8802f--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">AI Agents and the Consumer Journey<!-- -->: <span class="title__TitleBlurb-sc-1qlot5j-3 eNtiA">How AI Could Change How We Find and Buy Things</span></span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>AI agents are here, but they’ve had little effect on the consumer journey so far. That should change by the end of 2028.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Report</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/podcast-competition-intensifies-netflix-patreon-make-changes" id="Articlef9b92111-3cc9-4217-992d-e89ceb14ec85" data-analytics="Result-Link-Articlef9b92111-3cc9-4217-992d-e89ceb14ec85--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Podcast competition intensifies as Netflix, Patreon make changes</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/snapchat-expands-its-partner-program-target-smbs" id="Articlef029c045-5fa7-462c-96d7-38b7a9e1c075" data-analytics="Result-Link-Articlef029c045-5fa7-462c-96d7-38b7a9e1c075--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Snapchat expands its Partner Program to target SMBs</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with exclusive features to help SMBs advertise.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/creators-increasing-their-income-alternative-revenue-streams" id="Article5e3c00b9-11ef-4fae-b13f-ab2284dd1ce0" data-analytics="Result-Link-Article5e3c00b9-11ef-4fae-b13f-ab2284dd1ce0--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Creators are increasing their income from alternative revenue streams</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>US social media creators saw a nearly 40% (39.8%) YoY increase in tipping and gifting revenue, according to our March forecast.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/meta-counting-on-trump-fight-back-against-eu-restrictions-zuckerberg" id="Article730700a3-30e5-4024-8b87-1362c57fe854" data-analytics="Result-Link-Article730700a3-30e5-4024-8b87-1362c57fe854--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Meta is counting on the Trump administration to fight back against EU restrictions</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Zuckerberg wants Trump to slow the EU’s advertising crackdown: Meta is pressuring the administration to fight back against EU fines.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/ecommerce-deep-dive-uae" id="Report0c680a72-882a-4f72-a98a-3f687ed65768" data-analytics="Result-Link-Report0c680a72-882a-4f72-a98a-3f687ed65768--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Ecommerce Deep Dive<!-- -->: <span class="title__TitleBlurb-sc-1qlot5j-3 eNtiA">UAE</span></span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Report</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/newsmax-ipo-highlights-renewed-advertiser-interest-conservative-media" id="Article98645acd-6fe3-4f7e-99ad-3157f3dd6fb5" data-analytics="Result-Link-Article98645acd-6fe3-4f7e-99ad-3157f3dd6fb5--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Newsmax IPO highlights renewed advertiser interest in conservative media</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Newsmax IPO is conservative media's moment: The network’s early success as a public company emphasizes advertiser confidence in right-leaning media.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/hbo-the-white-lotus-collabs-highlight-cross-channel-commerce-opportunity" id="Articlef4499d98-d939-4c56-bac6-a51a5101a18c" data-analytics="Result-Link-Articlef4499d98-d939-4c56-bac6-a51a5101a18c--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">HBO’s “The White Lotus” collabs highlight the cross-channel commerce opportunity</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>HBO's hit show “The White Lotus,” is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl’s have seized the opportunity.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/tiktok-creators-diversify-marketers-hold-line" id="Article6764734a-ad25-4187-b108-50217e084619" data-analytics="Result-Link-Article6764734a-ad25-4187-b108-50217e084619--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">TikTok in limbo<!-- -->: <span class="title__TitleBlurb-sc-1qlot5j-3 eNtiA">Creators diversify as marketers hold the line</span></span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>As the ban deadline nears, creators are diversifying fast—but juggling platforms with different audiences and monetization tools poses operational hurdles.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/robinhood-new-cash-delivery-atm-demand-banks" id="Article19f14314-efc9-4c2c-992f-759ad06c5376" data-analytics="Result-Link-Article19f14314-efc9-4c2c-992f-759ad06c5376--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Robinhood’s new cash offering could shake up demand for ATMs</span></a></div></h2></div><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/nintendo-switch-2-bets-on-big-games-bigger-prices" id="Articlea181350e-7fbc-4eb2-a738-bf0de233ed31" data-analytics="Result-Link-Articlea181350e-7fbc-4eb2-a738-bf0de233ed31--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Nintendo’s $450 Switch 2 bets on big games, bigger prices</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Flashy new features meet AAA games, yet battery life shrinks and OLED gets ditched. Is this really a next-gen move?</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/eli-lilly-s-snub-of-hims-could-spell-trouble-d2c-healthcare-company-s-weight-loss-drug-business" id="Article1dadf7f5-9c1b-4869-8bc2-3cf29e9ed39f" data-analytics="Result-Link-Article1dadf7f5-9c1b-4869-8bc2-3cf29e9ed39f--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Eli Lilly’s snub of Hims could spell trouble for the D2C healthcare company’s weight loss drug business</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Hims to offer brand-name GLP-1s despite snub from Eli Lilly: Hims appears to have burned bridges with the two biggest GLP-1 drugmakers and consequently could lose customers to rivals selling weight loss drugs at a discount.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/paypal-brings-financial-media-network-uk" id="Article87cb8c7a-525f-4f7a-be13-210317a2c72e" data-analytics="Result-Link-Article87cb8c7a-525f-4f7a-be13-210317a2c72e--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">PayPal brings financial media network to the UK to boost profitability</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/amazon-buy-for-me-ai-ecommerce-integration" id="Article47c0c95e-9cf5-4dea-96be-df8fee7a6212" data-analytics="Result-Link-Article47c0c95e-9cf5-4dea-96be-df8fee7a6212--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Amazon’s latest test shows the company’s aim to be the starting—and ending—point for online shopping</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Amazon wants to be where all ecommerce journeys begin: The company is testing an agentic AI-powered feature that helps shoppers buy select products directly from other brands’ websites.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/visa-apple-card-network-issuer-partnerships-mastercard" id="Articlec6209214-5c15-471b-88b7-792f0d9abdb2" data-analytics="Result-Link-Articlec6209214-5c15-471b-88b7-792f0d9abdb2--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Visa vies for Apple Card tie-up, with both the network and issuer partnerships up for grabs</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>The large card program is in flux, with both its issuer and network partnerships up for grabs</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/q1-2025-retail-layoffs-tariffs-impact" id="Articlefa9e957b-2f58-4bc6-ac85-7969fa68a24a" data-analytics="Result-Link-Articlefa9e957b-2f58-4bc6-ac85-7969fa68a24a--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Retailer job cuts skyrocketed 370% in Q1</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Retailers cut 57,804 jobs in Q1: That’s up an eye-popping 370% YoY as the number of retail bankruptcies grows amid an increasingly uncertain macroeconomic climate.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/affirm-card-issuing-partner-stride-bank-debit-card-program" id="Articlea7a34214-ad1e-4649-93ed-8beab7ce260e" data-analytics="Result-Link-Articlea7a34214-ad1e-4649-93ed-8beab7ce260e--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Affirm Card gains new issuing partner, Stride Bank, to grow its debit card program</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>The tie-up can help Affirm’s strategy of building out its debit card to grow its overall payments volume</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/big-3-pbms-short-term-reprieve-ftc-halts-lawsuit" id="Articled602c3a5-1299-4494-abe7-2d326871ebce" data-analytics="Result-Link-Articled602c3a5-1299-4494-abe7-2d326871ebce--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Big 3 PBMs get a short-term reprieve as FTC halts lawsuit</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>FTC pauses lawsuit against Big 3 PBMs: But we don’t envision the case falling apart. There’s too much bipartisan support around lessening the influence PBMs have over drug pricing and pharmacy reimbursement.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/tariffs-shake-big-tech-amid-fears-of-increased-costs-decreased-digital-ad-spend" id="Article5a4e2827-f9e1-4e66-a630-0a3a1afe77cb" data-analytics="Result-Link-Article5a4e2827-f9e1-4e66-a630-0a3a1afe77cb--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Tariffs shake Big Tech amid fears of increased costs, decreased digital ad spend</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/meta-ufc-forge-partnership-altering-meta-marketing-ecosystem" id="Article70cda824-34b6-47db-8dec-e012640cc533" data-analytics="Result-Link-Article70cda824-34b6-47db-8dec-e012640cc533--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Meta and UFC forge partnership, altering Meta’s marketing ecosystem</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Inside the Meta and UFC partnership: The deal—both strategic and political—makes Meta UFC’s “official fan technology partner.”</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/pharma-industry-escapes-trump-tariffs--still-crosshairs" id="Article0cfd9189-2e52-4fea-a642-dfe0ffde500c" data-analytics="Result-Link-Article0cfd9189-2e52-4fea-a642-dfe0ffde500c--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Pharma industry escapes Trump tariffs, but still in crosshairs</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Pharma companies sidestepped the Trump administration's broad tariff orders: It’s a pharma win for tariffs, but the president’s comments on foreign tax breaks and manufacturing reshoring demands still signal potential for challenges ahead.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Apr 3, 2025</div></li></ul></div><div class="search-results-pagination__Container-sc-gihpea-0 cGdxLz"><ul class="pagination"><li class="link disabled"><a class="hrefPrev" tabindex="0" role="button">‹</a></li><li class="link activePage"><a role="button" tabindex="0" aria-label="Page 1 is your current page" aria-current="page">1</a></li><li class="link"><a role="button" href="https://www.emarketer.com/search/?page=2&sortBy=bestMatch" tabindex="0" aria-label="Page 2">2</a></li><li class="link"><a role="button" href="https://www.emarketer.com/search/?page=3&sortBy=bestMatch" tabindex="0" aria-label="Page 3">3</a></li><li class="link"><a role="button" href="https://www.emarketer.com/search/?page=4&sortBy=bestMatch" tabindex="0" aria-label="Page 4">4</a></li><li class="link"><a 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