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class="sc-jYNwHR sc-ggpVxc hOnaYn fuhPoq"><div id="div-id-for-top-leaderboard-ad" class="sc-ktxwDy kGCITh"></div></div></div><div class="search-results__Container-sc-1dq0jl0-2 ecpiCo"><div class="results__Container-sc-4nrq8e-0 ejqcvE"><ul class="results__ResultsList-sc-4nrq8e-1 cGcFzf"><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/podcast-behind-numbers-welcome-third-era-of-cmo-role-the-chief-marketing-everything" id="Audio7d34a568-d147-4322-9028-7ff519183cec" data-analytics="Result-Link-Audio7d34a568-d147-4322-9028-7ff519183cec--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Behind the Numbers: <span class="title__TitleBlurb-sc-1qlot5j-3 eNtiA">Welcome to the Third Era of the CMO Role—The Chief Marketing Everything</span></span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Audio</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 21, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/us-adults-think-businesses-have-responsibility-over-safe-ai-use" id="Article0ec85e65-871c-49d3-a7a6-4e1255bf72ca" data-analytics="Result-Link-Article0ec85e65-871c-49d3-a7a6-4e1255bf72ca--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">US adults think businesses have a responsibility over safe AI use</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>68% of US adults think the government and businesses share responsibility over preventing the spread of false information through AI, according to a December 2024 Gallup and Telescope Foundation survey.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 21, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/contextual-ads-streaming-trends-tiktok-engagement-edge" id="Articleb4accbf3-4683-40fe-8af9-dfabbf796175" data-analytics="Result-Link-Articleb4accbf3-4683-40fe-8af9-dfabbf796175--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Contextual ads, streaming trends, and TikTok’s engagement edge</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to Friday 5.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 21, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/tariffs--temu--taking-google-other-key-facts-this-week" id="Article4e30555d-77e9-480d-907f-35005cf805b0" data-analytics="Result-Link-Article4e30555d-77e9-480d-907f-35005cf805b0--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Tariffs, Temu, taking to Google and other key facts from this week</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>This week, consumers are concerned about tariffs but continue shopping via mobile and on low-price retailers associated with China. Consumers are also less focused on fast delivery and flocking to Google for reviews.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 21, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/infopack-customer-experience-2025" id="Report394850fa-b4df-4c9b-b029-b262ac4d8af1" data-analytics="Result-Link-Report394850fa-b4df-4c9b-b029-b262ac4d8af1--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Infopack: <span class="title__TitleBlurb-sc-1qlot5j-3 eNtiA">Customer Experience 2025</span></span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Consumers value convenience and speed, but brand trust and data security also rank high among customer service priorities.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Report</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/hp-picks-up-humane-kills-ai-pin" id="Article0e63a01b-4cef-4622-84d4-c2f1c01b74d4" data-analytics="Result-Link-Article0e63a01b-4cef-4622-84d4-c2f1c01b74d4--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">HP picks up Humane, kills Ai Pin</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>HP claims Humane’s AI tech—but not its hardware: HP will buy Humane’s AI software and patents for $116 million. The struggling Ai Pin won’t survive the deal.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/spotify-ai-narrated-audiobook-offering-could-help-independent-authors" id="Articlebce8d2cf-f82c-4d1c-aa51-ad24f9bd7b2e" data-analytics="Result-Link-Articlebce8d2cf-f82c-4d1c-aa51-ad24f9bd7b2e--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Spotify’s AI-narrated audiobook offering could help independent authors</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Spotify’s latest AI push gives independent authors a cost-effective way to create audiobooks, but AI narration’s emotional gap could turn some listeners away.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/iphone-16e-includes-apple-intelligence-support-loses-affordability" id="Article74fef3bd-3b05-40e9-91cb-5346b8021a9e" data-analytics="Result-Link-Article74fef3bd-3b05-40e9-91cb-5346b8021a9e--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">iPhone 16e includes Apple Intelligence support but loses affordability</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>The $599 iPhone 16e is packed with power, but it could steal sales from the iPhone 16. If the cheaper model does it all, what’s left to justify the premium price?</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/27-of-cmos-hesitate-adopt-genai" id="Article1352cb09-eb1a-463c-b9b1-d82e7502c6a5" data-analytics="Result-Link-Article1352cb09-eb1a-463c-b9b1-d82e7502c6a5--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">27% of CMOs hesitate to adopt genAI, but it might be time to switch up</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>27% of CMOs are hesitant to adopt AI, but the tide is changing: CMOs without any implementation plans risk falling behind high-performance companies.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/tapping-gen-z-digital-third-spaces" id="Article1babb731-3644-49b4-b687-8fd4710216fe" data-analytics="Result-Link-Article1babb731-3644-49b4-b687-8fd4710216fe--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Tapping into Gen Z’s digital ‘third spaces’ key to the future of marketing</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Gen Z’s digital “third spaces” are the future of marketing: Brands need to get involved in these curated, tight-knit spaces and understand the culture to drive success.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/lines-between-banks-fintechs-may-blur-cfpb-regulators" id="Article69882c02-fe2e-4900-8b39-27b87909a17f" data-analytics="Result-Link-Article69882c02-fe2e-4900-8b39-27b87909a17f--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">The lines between banks and fintechs may blur as financial regulators lose power</span></a></div></h2></div><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/trump-tariffs-make-pcs-more-expensive-businesses-consumers" id="Article886f5663-a1e5-4377-9a18-78fb44764f71" data-analytics="Result-Link-Article886f5663-a1e5-4377-9a18-78fb44764f71--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Trump tariffs make PCs more expensive for businesses and consumers</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow—squeezing both consumer wallets and enterprise tech budgets.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/big-tech-s-cost-cutting-era--what-means-marketing-growth" id="Article672e6c67-2b56-4206-bb71-fb1431f60c42" data-analytics="Result-Link-Article672e6c67-2b56-4206-bb71-fb1431f60c42--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Big Tech’s cost-cutting era: <span class="title__TitleBlurb-sc-1qlot5j-3 eNtiA">What it means for marketing and growth</span></span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Tech giants are restructuring to pour resources into AI, signaling leaner ad budgets and a growing reliance on automation-driven customer engagement</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/mastercard-follows-visa-one-credential-launch" id="Article38be6f27-4156-4155-a9e0-5d21f452c80c" data-analytics="Result-Link-Article38be6f27-4156-4155-a9e0-5d21f452c80c--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Mastercard follows Visa with One Credential launch</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Partnering with a major BNPL player like Klarna could help Mastercard catch up to Visa’s head start</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/partnering-with-health-plans--employers-drives-profitability-talkspace" id="Articlec7b149c2-a390-4d15-bf60-25d4e4ad917a" data-analytics="Result-Link-Articlec7b149c2-a390-4d15-bf60-25d4e4ad917a--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Partnering with health plans, employers drives profitability for Talkspace</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Talkspace posts its first full year of profitability: But it’s not all rosy. It’s catching heat for sending teens’ data to social media platforms. Talkspace must be sure not to spoil its prosperity by damaging its reputation.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/3-5-us-adults-have-used-ai-medical-information-guidance" id="Article8cb4e80c-52a9-4003-ad20-a744be510d10" data-analytics="Result-Link-Article8cb4e80c-52a9-4003-ad20-a744be510d10--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">3 in 5 US adults have used AI for medical information or guidance</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>“Dr. AI” is the new “Dr. Google”: 60% of US consumers have used AI for health guidance. Healthcare marketers and providers should educate the public on responsible use of AI for medical purposes.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/amex-white-lotus-perks-woo-gen-z-millennial-cardholders" id="Articlecdea1bc6-470b-49a6-a35e-b4d34d1ef957" data-analytics="Result-Link-Articlecdea1bc6-470b-49a6-a35e-b4d34d1ef957--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Amex uses White Lotus-themed perks to woo Gen Z, millennial cardholders</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Exclusive experiences like this are helping Amex to win over millennials and Gen Zers</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/capital-one-discover-mega-merger-finish-line" id="Articled8bdc45c-c31c-446a-b667-e0e6afdbeddf" data-analytics="Result-Link-Articled8bdc45c-c31c-446a-b667-e0e6afdbeddf--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Capital One and Discover’s mega-merger inches toward the finish line</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>The two are moving ahead with integration plans as they remain optimistic the deal will pass its final hurdles</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/hims---hers-acquires-at-home-testing-company" id="Article8e8e9d14-4257-48a0-8674-5fdb8059de02" data-analytics="Result-Link-Article8e8e9d14-4257-48a0-8674-5fdb8059de02--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Hims & Hers acquires at-home testing company</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Hims & Hers moves into at-home testing: Its recent acquisition of a small lab testing company could have a big payoff.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/wayfair-home-furnishings-challenges-strategy" id="Article443518f7-e76b-4b9d-af55-a529aa61729a" data-analytics="Result-Link-Article443518f7-e76b-4b9d-af55-a529aa61729a--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Wayfair’s Q4 results suggest the retailer needs to get its house in order</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Wayfair is in a tough spot: A weak housing market and economic headwinds are shifting consumers’ focus away from home furnishings.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 class="title__TitleWrapper-sc-1qlot5j-1 hdhDzD"><div style="display:flex;align-items:center"><a href="https://www.emarketer.com/content/hasbro-mattel-tariff-mitigation-strategy" id="Articleb221b83c-ad70-42b2-a7f9-b66b666f3e19" data-analytics="Result-Link-Articleb221b83c-ad70-42b2-a7f9-b66b666f3e19--QUERY:"><span class="title__TitleText-sc-1qlot5j-2 bkWQvM">Hasbro and Mattel take steps to steer clear of China tariffs</span></a></div></h2></div><p class="summary__Snippet-sc-zluemz-0 kOkNyj"></p><div>Hasbro and Mattel are diversifying their supply chains: While that should help mitigate the effects of US tariffs, the US economic policy could still dampen demand for toys.</div><p></p><div class="type__Container-sc-chrse9-0 dAJMEO">Article</div> | <div class="pub-date__Container-sc-1anr3cx-0 dqkKGg">Feb 20, 2025</div></li><li class="result-container__ResultContainer-sc-1t4incd-0 gCoBeH"><div class="title__Container-sc-1qlot5j-0 kpWdvM"><h2 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