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Speaking Archives - Zoetica Media

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menu-item-type-post_type menu-item-object-page current_page_parent menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-2706 post type-post status-publish format-standard category-featured category-industrytrends category-instagram category-kuwp category-speaking tag-igtv tag-instagram tag-social-media entry has-post-thumbnail gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="When You Should You Use IGTV vs. Regular Stories &#8211; Keeping Up With Kamichat (Ep 101)"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/igtv-vs-regular-stories-keeping-up-with-kamichat-ep-1">When You Should You Use IGTV vs. Regular Stories &#8211; Keeping Up With Kamichat (Ep 101)</a></h2> <p class="entry-meta"><time class="entry-time">July 10, 2018</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/zoetica_god" class="entry-author-link" rel="author"><span class="entry-author-name">Zoetica Media</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/igtv-vs-regular-stories-keeping-up-with-kamichat-ep-1" aria-hidden="true" tabindex="-1"><img fetchpriority="high" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2018/07/KUWK-Episode-One-380x150.jpg" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>This week we launched a new channel on the very new <a href="https://business.instagram.com/a/IGTV">IGTV, which is Instagram's new platform</a> aimed at becoming television for the next generation. The channel is called Keeping Up With Kamichat and will come out each Sunday at 4:30 pm. The channel is for communicators and entrepreneurs to help them build their online tribe and keep up-to-date on the emerging trends that you need to know to keep on top of online business in social media. It will cover everything that you need to know to keep up with changes and features in social media platforms like Instagram, Twitter, LinkedIn, and <a class="more-link" href="https://www.zoeticamedia.com/igtv-vs-regular-stories-keeping-up-with-kamichat-ep-1" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/industrytrends" rel="category tag">Industry Trends</a>, <a href="https://www.zoeticamedia.com/category/instagram" rel="category tag">Instagram</a>, <a href="https://www.zoeticamedia.com/category/kuwp" rel="category tag">KUWP</a>, <a href="https://www.zoeticamedia.com/category/conferences-and-events/speaking" rel="category tag">Speaking</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/igtv" rel="tag">IGTV</a>, <a href="https://www.zoeticamedia.com/tag/instagram" rel="tag">Instagram</a>, <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a></span></p></footer></article><article class="post-457 post type-post status-publish format-standard category-measurement category-socialmediatactics category-speaking entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Commonsense Social Media Measurement as a Diagnostic Tool"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/commonsense-social-media-measurement-as-a-diagnostic-tool">Commonsense Social Media Measurement as a Diagnostic Tool</a></h2> <p class="entry-meta"><time class="entry-time">February 7, 2012</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><p>I am willing to bet that a very small fraction of online outreach has a measurement component baked in. I think there are a lot of people moving in that direction, but even if they do measure, it is usually something fairly meaningless to business objectives, like fan follows and web traffic. Or on the other side, they over measure and it leads to paralysis. <br />Both of these kinds of measurement aren’t helpful. What is helpful is measurement that acts as a decision-making tool. A good measurement program can help to: <br />•Diagnose: Adjust communications, get better <br />•Prioritize: Build into planning, make decisions <br />•Evaluate: <a class="more-link" href="https://www.zoeticamedia.com/commonsense-social-media-measurement-as-a-diagnostic-tool" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/measurement" rel="category tag">Measurement</a>, <a href="https://www.zoeticamedia.com/category/socialmediatactics" rel="category tag">SocIal Media Tactics</a>, <a href="https://www.zoeticamedia.com/category/conferences-and-events/speaking" rel="category tag">Speaking</a></span> </p></footer></article><article class="post-473 post type-post status-publish format-standard category-industrytrends category-measurement category-speaking entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Measure This! Social Media Measurement Should Be a Part of Overall Communications Measurement"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/measure-this-social-media-measurement-should-be-a-part-of-overall-communications-measurement">Measure This! Social Media Measurement Should Be a Part of Overall Communications Measurement</a></h2> <p class="entry-meta"><time class="entry-time">February 24, 2011</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><p>Over the past year one of the most persistent questions asked by clients and in the online space is: &#160; “How do I measure social media?” &#160; Several people like <a href="http://kdpaine.blogs.com/">Katie Paine</a> and <a href="http://thebrandbuilder.wordpress.com/">Olivier Blanchard</a>, whom I respect have books coming out on the subject soon. IN fact, Katie Paine’s is <a href="http://www.amazon.com/Measure-What-Matters-Understanding-Relationships/dp/0470920106/ref=sr_1_1?ie=UTF8&amp;qid=1298411731&amp;sr=8-1">available today</a> and Olivier’s is <a <a class="more-link" href="https://www.zoeticamedia.com/measure-this-social-media-measurement-should-be-a-part-of-overall-communications-measurement" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/industrytrends" rel="category tag">Industry Trends</a>, <a href="https://www.zoeticamedia.com/category/measurement" rel="category tag">Measurement</a>, <a href="https://www.zoeticamedia.com/category/conferences-and-events/speaking" rel="category tag">Speaking</a></span> </p></footer></article><article class="post-505 post type-post status-publish format-standard category-speaking category-strategy category-zoetica-talks-dna tag-social-media entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="The 5 Ws of Social Media Strategy"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/the-5-ws-of-social-media-strategy">The 5 Ws of Social Media Strategy</a></h2> <p class="entry-meta"><time class="entry-time">September 17, 2009</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><p>One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get: <ul> <li>Do you think we should have a Facebook page?</li> <li>Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?</li> <li>Whatever happened to MySpace, will that happen to the hot tools of the moment?</li> </ul> Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy <a <a class="more-link" href="https://www.zoeticamedia.com/the-5-ws-of-social-media-strategy" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/conferences-and-events/speaking" rel="category tag">Speaking</a>, <a href="https://www.zoeticamedia.com/category/strategy" rel="category tag">Strategy</a>, <a href="https://www.zoeticamedia.com/category/zoetica/zoetica-talks-dna" rel="category tag">Zoetica Talks DNA</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a></span></p></footer></article><article class="post-558 post type-post status-publish format-standard category-social-networks category-speaking category-strategy category-zoetica-talks-dna tag-social-media entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="The Strategist and Social Media"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/the-strategist-and-social-media">The Strategist and Social Media</a></h2> <p class="entry-meta"><time class="entry-time">November 3, 2008</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/kami-huyse" class="entry-author-link" rel="author"><span class="entry-author-name">Kami Huyse</span></a></span> </p></header><div class="entry-content"><p><a title="Chess" href="http://www.flickr.com/photos/33921997@N00/2994361105/"></a>Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships.  I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in <a class="more-link" href="https://www.zoeticamedia.com/the-strategist-and-social-media" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/social-networks" rel="category tag">Social Networks</a>, <a href="https://www.zoeticamedia.com/category/conferences-and-events/speaking" rel="category tag">Speaking</a>, <a href="https://www.zoeticamedia.com/category/strategy" rel="category tag">Strategy</a>, <a href="https://www.zoeticamedia.com/category/zoetica/zoetica-talks-dna" rel="category tag">Zoetica Talks DNA</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a></span></p></footer></article><div class="archive-pagination pagination"><ul><li class="active" ><a href="https://www.zoeticamedia.com/category/Speaking" aria-current="page">1</a></li> <li><a href="https://www.zoeticamedia.com/category/Speaking/page/2">2</a></li> <li class="pagination-next"><a href="https://www.zoeticamedia.com/category/Speaking/page/2" >Next Page &#x000BB;</a></li> </ul></div> </main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="enews-ext-2" class="widget enews-widget"><div class="widget-wrap"><div class="enews enews-2-fields"><h4 class="widget-title widgettitle">Subscribe to get the newsletter and premiums</h4> <p>Enter your email to subscribe:</p> <form id="subscribeenews-ext-2" class="enews-form" action="https://app.convertkit.com/forms/766090/subscriptions" method="post" target="_blank" name="enews-ext-2" > <input type="text" id="subbox1" class="enews-subbox enews-fname" value="" aria-label="First Name" placeholder="First Name" name="first_name" /> <input type="email" value="" id="subbox" class="enews-email" aria-label="E-Mail Address" placeholder="E-Mail Address" name="email_address" required="required" /> <input type="submit" value="Subscribe me!" id="subbutton" class="enews-submit" /> </form> </div></div></section> <section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="ssi-linkedin"><a href="http://www.linkedin.com/in/kamihuyse" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-rss"><a href="http://feeds.feedburner.com/communicationovertones" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-rss" aria-labelledby="social-rss-2"><title id="social-rss-2">RSS</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-rss"></use></svg></a></li><li class="ssi-twitter"><a href="https://twitter.com/kamichat" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-twitter" aria-labelledby="social-twitter-2"><title id="social-twitter-2">Twitter</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-twitter"></use></svg></a></li></ul></div></section> <section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://www.zoeticamedia.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://www.zoeticamedia.com/?s={s}"><label class="apbct_special_field" id="apbct_label_id80069" for="apbct__email_id__search_form_80069">80069</label><input id="apbct__email_id__search_form_80069" class="apbct_special_field apbct__email_id__search_form" autocomplete="off" name="apbct__email_id__search_form_80069" type="text" value="80069" size="30" apbct_event_id="80069" maxlength="200" /><input id="apbct_submit_id__search_form_80069" class="apbct_special_field apbct__email_id__search_form" name="apbct_submit_id__search_form_80069" type="submit" size="30" maxlength="200" value="80069" /></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">About Zoetica</h4> <div class="textwidget"><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png"><img class="size-full wp-image-2156 alignright" alt="Zoetica Swish Small" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png" width="72" height="70" /></a>Welcome to Zoetica! 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