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class="widget-wrap"><nav class="nav-header"><ul id="menu-nav-menu" class="menu genesis-nav-menu"><li id="menu-item-2025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2025"><a href="https://www.zoeticamedia.com/"><span >Home</span></a></li> <li id="menu-item-2026" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://www.zoeticamedia.com/services"><span >Services</span></a></li> <li id="menu-item-2387" class="menu-item menu-item-type-post_type menu-item-object-portfolio menu-item-2387"><a href="https://www.zoeticamedia.com/portfolio/speaking"><span >Speaking</span></a></li> <li id="menu-item-2027" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2027"><a href="https://www.zoeticamedia.com/about-us"><span >About</span></a></li> <li id="menu-item-2176" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2176"><a href="https://www.zoeticamedia.com/social_media_resources"><span >Resources</span></a></li> <li id="menu-item-2031" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-2031"><a href="https://www.zoeticamedia.com/blog"><span >Blog</span></a></li> <li id="menu-item-2028" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://www.zoeticamedia.com/contact"><span >Contact</span></a></li> </ul></nav></div></section> </div></div></header><div class="site-container"><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-3768 post type-post status-publish format-standard has-post-thumbnail category-smart-social-secrets category-socialmediatactics tag-facebook tag-instagram tag-linkedin tag-snapchat tag-social-media-for-business tag-twitter entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Which Social Media Platforms to Use for Business in 2023"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/which-social-media-platforms-to-use-for-business-in-2023">Which Social Media Platforms to Use for Business in 2023</a></h2> <p class="entry-meta"><time class="entry-time">March 14, 2023</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/which-social-media-platforms-to-use-for-business-in-2023" aria-hidden="true" tabindex="-1"><img fetchpriority="high" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2023/03/Copy-of-SSS-TIP-THURSDAY-TEMPLATE-1-2-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p>In the third segment of her six-part series on <a href="https://www.zoeticamedia.com/the-5-social-media-trends-that-will-shape-the-industry-in-2023">The 5 Social Media Trends That Will Shape the Industry in 2023</a>, Zoetica Media founder Kami Huyse shares her thoughts on which social media platforms are best for you and your clients.<br><br>In <a href="https://www.youtube.com/live/gL_hsvB-4_w?feature=share">Trend #2: Niche Social Media Platforms Multiply</a>, she explains why being selective is better than trying to be active on all platforms and risk spreading yourself too thin. She also reviews some of the new platforms out there, offering <a class="more-link" href="https://www.zoeticamedia.com/which-social-media-platforms-to-use-for-business-in-2023" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/smart-social-secrets" rel="category tag">Smart Social Secrets</a>, <a href="https://www.zoeticamedia.com/category/socialmediatactics" rel="category tag">SocIal Media Tactics</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/facebook" rel="tag">Facebook</a>, <a href="https://www.zoeticamedia.com/tag/instagram" rel="tag">Instagram</a>, <a href="https://www.zoeticamedia.com/tag/linkedin" rel="tag">LinkedIn</a>, <a href="https://www.zoeticamedia.com/tag/snapchat" rel="tag">Snapchat</a>, <a href="https://www.zoeticamedia.com/tag/social-media-for-business" rel="tag">Social media for business</a>, <a href="https://www.zoeticamedia.com/tag/twitter" rel="tag">Twitter</a></span></p></footer></article><article class="post-3565 post type-post status-publish format-standard has-post-thumbnail category-featured category-industrytrends category-strategy tag-algorithms tag-facebook tag-instagram tag-linkedin tag-social-media tag-twitter entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="What Social Media Algorithms Really Care About and Why It Matters"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/what-social-media-algorithms-really-care-about-and-why-it-matters">What Social Media Algorithms Really Care About and Why It Matters</a></h2> <p class="entry-meta"><time class="entry-time">August 1, 2022</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/aweckerle" class="entry-author-link" rel="author"><span class="entry-author-name">Andrea Weckerle</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/what-social-media-algorithms-really-care-about-and-why-it-matters" aria-hidden="true" tabindex="-1"><img width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2022/08/KamisAI-copy-380x150.jpg" class="alignleft post-image entry-image" alt="An abstract illustration of what a Social Media Algorithm might look like. It includes paint pulled across a canvas in lines with varying colors." decoding="async" /></a><p>Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part <a href="https://youtu.be/nqPbgz-pOc0">livestream</a> and <a href="https://twitter.com/kamichat/status/1552666320008753152">Twitter video</a>, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in <a class="more-link" href="https://www.zoeticamedia.com/what-social-media-algorithms-really-care-about-and-why-it-matters" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/industrytrends" rel="category tag">Industry Trends</a>, <a href="https://www.zoeticamedia.com/category/strategy" rel="category tag">Strategy</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/algorithms" rel="tag">Algorithms</a>, <a href="https://www.zoeticamedia.com/tag/facebook" rel="tag">Facebook</a>, <a href="https://www.zoeticamedia.com/tag/instagram" rel="tag">Instagram</a>, <a href="https://www.zoeticamedia.com/tag/linkedin" rel="tag">LinkedIn</a>, <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a>, <a href="https://www.zoeticamedia.com/tag/twitter" rel="tag">Twitter</a></span></p></footer></article><article class="post-3126 post type-post status-publish format-standard has-post-thumbnail category-featured category-smart-social-secrets tag-community tag-followers tag-instagram tag-smart-social-secrets entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="Do you REALLY need 10k followers?"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/do-you-really-need-10k-followers">Do you REALLY need 10k followers?</a></h2> <p class="entry-meta"><time class="entry-time">January 12, 2021</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/emily" class="entry-author-link" rel="author"><span class="entry-author-name">Emily Smith</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/do-you-really-need-10k-followers" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2021/01/Do-you-really-need-10k-followers-380x150.png" class="alignleft post-image entry-image" alt="instagram, followers, social media" decoding="async" /></a><p>Social media has become widespread throughout this generation and businesses now see it as a main channel to reach their customers and supporters. They often judge their success by how many people “follow” them and respond to their posts. Social media platforms like Instagram even reward users with extra features if they have 10K followers, so this has become a de facto goal for many companies.  But do you really need 10k followers?  That's the question. Kami’s Smart Social Secrets discusses followers -- numbers and what constitutes real results (ROI) from social media. Engagement is everything What do we mean by <a class="more-link" href="https://www.zoeticamedia.com/do-you-really-need-10k-followers" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/smart-social-secrets" rel="category tag">Smart Social Secrets</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/community" rel="tag">Community Building</a>, <a href="https://www.zoeticamedia.com/tag/followers" rel="tag">Followers</a>, <a href="https://www.zoeticamedia.com/tag/instagram" rel="tag">Instagram</a>, <a href="https://www.zoeticamedia.com/tag/smart-social-secrets" rel="tag">Smart Social Secrets</a></span></p></footer></article><article class="post-2810 post type-post status-publish format-standard has-post-thumbnail category-smbhou category-featured category-industrytrends tag-433 tag-facebook tag-instagram tag-linkedin tag-social-media tag-trends tag-twitter entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="The Evolution of Social Media Over a Decade (2010-2020)"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/the-evolution-of-social-media-over-a-decade">The Evolution of Social Media Over a Decade (2010-2020)</a></h2> <p class="entry-meta"><time class="entry-time">January 10, 2020</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/katiemoreno" class="entry-author-link" rel="author"><span class="entry-author-name">Katie Moreno</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/the-evolution-of-social-media-over-a-decade" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2020/01/SMBHOU-10-Year-Social-Media-Evolution-380x150.png" class="alignleft post-image entry-image" alt="" decoding="async" /></a><p><em>A lot can happen in 10 years. </em> We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the <a rel="noreferrer noopener" aria-label="Houston Social Media Breakfast (opens in a new tab)" href="https://www.facebook.com/HoustonSocialMedia/" target="_blank">Houston Social Media Breakfast</a> for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over <a class="more-link" href="https://www.zoeticamedia.com/the-evolution-of-social-media-over-a-decade" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/community/smbhou" rel="category tag">#SMBHOU</a>, <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/industrytrends" rel="category tag">Industry Trends</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/2020" rel="tag">2020</a>, <a href="https://www.zoeticamedia.com/tag/facebook" rel="tag">Facebook</a>, <a href="https://www.zoeticamedia.com/tag/instagram" rel="tag">Instagram</a>, <a href="https://www.zoeticamedia.com/tag/linkedin" rel="tag">LinkedIn</a>, <a href="https://www.zoeticamedia.com/tag/social-media" rel="tag">social media</a>, <a href="https://www.zoeticamedia.com/tag/trends" rel="tag">trends</a>, <a href="https://www.zoeticamedia.com/tag/twitter" rel="tag">Twitter</a></span></p></footer></article><article class="post-2731 post type-post status-publish format-standard has-post-thumbnail category-featured category-kuwp tag-hashtags tag-igtv tag-instagram entry gs-1 gs-odd gs-even gs-featured-content-entry" aria-label="The Science of Instagram Hashtags – Ep 105"><header class="entry-header"><h2 class="entry-title"><a class="entry-title-link" rel="bookmark" href="https://www.zoeticamedia.com/the-science-of-instagram-hashtags-ep-105">The Science of Instagram Hashtags – Ep 105</a></h2> <p class="entry-meta"><time class="entry-time">September 9, 2018</time> by <span class="entry-author"><a href="https://www.zoeticamedia.com/author/zoetica_god" class="entry-author-link" rel="author"><span class="entry-author-name">Zoetica Media</span></a></span> </p></header><div class="entry-content"><a class="entry-image-link" href="https://www.zoeticamedia.com/the-science-of-instagram-hashtags-ep-105" aria-hidden="true" tabindex="-1"><img loading="lazy" width="380" height="150" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2018/09/Copy-of-Keeping-Up-380x150.png" class="alignleft post-image entry-image" alt="The Science of Instagram Hashtags" decoding="async" /></a><p>Today on Keeping Up with Kamichat we look at hard data to answer the age-old question, Should you put Instagram hashtags in the body of the post or in the first comment, and how many should you use? We think we found the definitive answer, at least for now. And we also cover the latest updates on Instagram, Facebook, Twitter, YouTube, and Snapchat. This Week’s Question: <em>Instagram Hashtags. Should you put them in the body of the post or in the first comment, and how many should you use?</em> Answer The short answer is that you should put them in the post and that you should use 30 relevant hashtags, and this time I have proof. <a class="more-link" href="https://www.zoeticamedia.com/the-science-of-instagram-hashtags-ep-105" rel="nofollow">read more...</a></p></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://www.zoeticamedia.com/category/featured" rel="category tag">Featured</a>, <a href="https://www.zoeticamedia.com/category/kuwp" rel="category tag">KUWP</a></span> <span class="entry-tags">Tagged With: <a href="https://www.zoeticamedia.com/tag/hashtags" rel="tag">Hashtags</a>, <a href="https://www.zoeticamedia.com/tag/igtv" rel="tag">IGTV</a>, <a href="https://www.zoeticamedia.com/tag/instagram" rel="tag">Instagram</a></span></p></footer></article><div class="archive-pagination pagination"><ul><li class="active" ><a href="https://www.zoeticamedia.com/tag/instagram" aria-current="page">1</a></li> <li><a href="https://www.zoeticamedia.com/tag/instagram/page/2">2</a></li> <li class="pagination-next"><a href="https://www.zoeticamedia.com/tag/instagram/page/2" >Next Page »</a></li> </ul></div> </main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="enews-ext-2" class="widget enews-widget"><div class="widget-wrap"><div class="enews enews-2-fields"><h4 class="widget-title widgettitle">Subscribe to get the newsletter and premiums</h4> <p>Enter your email to subscribe:</p> <form id="subscribeenews-ext-2" class="enews-form" action="https://app.convertkit.com/forms/766090/subscriptions" method="post" target="_blank" name="enews-ext-2" > <input type="text" id="subbox1" class="enews-subbox enews-fname" value="" aria-label="First Name" placeholder="First Name" name="first_name" /> <input type="email" value="" id="subbox" class="enews-email" aria-label="E-Mail Address" placeholder="E-Mail Address" name="email_address" required="required" /> <input type="submit" value="Subscribe me!" id="subbutton" class="enews-submit" /> </form> </div></div></section> <section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="aligncenter"><li class="ssi-linkedin"><a href="http://www.linkedin.com/in/kamihuyse" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-rss"><a href="http://feeds.feedburner.com/communicationovertones" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-rss" aria-labelledby="social-rss-2"><title id="social-rss-2">RSS</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-rss"></use></svg></a></li><li class="ssi-twitter"><a href="https://twitter.com/kamichat" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-twitter" aria-labelledby="social-twitter-2"><title id="social-twitter-2">Twitter</title><use xlink:href="https://zoetica.wpenginepowered.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-twitter"></use></svg></a></li></ul></div></section> <section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://www.zoeticamedia.com/" role="search"><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://www.zoeticamedia.com/?s={s}"><label class="apbct_special_field" id="apbct_label_id33911" for="apbct__email_id__search_form_33911">33911</label><input id="apbct__email_id__search_form_33911" class="apbct_special_field apbct__email_id__search_form" name="apbct__email_id__search_form_33911" type="text" size="30" maxlength="200" autocomplete="off" value="33911" apbct_event_id="33911" /><input id="apbct_submit_id__search_form_33911" class="apbct_special_field apbct__email_id__search_form" name="apbct_submit_id__search_form_33911" type="submit" size="30" maxlength="200" value="33911" /></form></div></section> <section id="text-8" class="widget widget_text"><div class="widget-wrap"><h4 class="widget-title widgettitle">About Zoetica</h4> <div class="textwidget"><a href="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png"><img loading="lazy" class="size-full wp-image-2156 alignright" alt="Zoetica Swish Small" src="https://zoetica.wpenginepowered.com/wp-content/uploads/2017/06/cropped-zoetica_square.png" width="72" height="70" /></a>Welcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. 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