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What is Evergreen? - Tugboat Institute

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id="uncode-init-js"></script> <script></script><link rel="https://api.w.org/" href="https://www.tugboatinstitute.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.tugboatinstitute.com/wp-json/wp/v2/pages/13" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.tugboatinstitute.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.tugboatinstitute.com/?p=13' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.tugboatinstitute.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.tugboatinstitute.com%2Fwhat-is-evergreen%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.tugboatinstitute.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.tugboatinstitute.com%2Fwhat-is-evergreen%2F&#038;format=xml" /> <noscript><style>.woocommerce-product-gallery{ opacity: 1 !important; }</style></noscript> <style data-type="vc_custom-css">@media (max-width: 959px) { .text-lead, .text-lead:not(ul) > * { font-size: 15px; line-height: normal; } }</style><script>/** * Gravity Perks // Address Autocomplete // Always Use Short Name for State / Province / Region * https://gravitywiz.com/documentation/gravity-forms-address-autocompate/ * * Instruction Video: https://www.loom.com/share/f39708854d504d32902b5fca29e73213 * * This was develope for a customer using Address Autocomplete in Italy. 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{width: 63%; float: left;} .grid-cat-67 {width: 31%;} /*.grid-cat-46 h3 a:before, .category-video .heading-text h1 span:before { content: "VIDEO:"; display: block; }*/ .search-results .grid-cat-46 {width: 100%; float: none;} .search-results .grid-cat-67 {width: 100%;} @media (min-width: 960px){ .ej-list .t-entry-visual {height: 260px !important; display: flex; align-items: center;} .ej-list .t-entry-visual img {height: 100%; width: 100%; object-fit: cover;} } @media (min-width: 726px) and (max-width: 959px) { .ej-list .t-entry-visual {height: 260px !important; display: flex; align-items: center;} .ej-list .t-entry-visual img {height: 100%; width: 100%; object-fit: cover;} } @media (max-width: 725px) { #post-20 .grid-cat-67 {width: 250px; float: none;} #post-20 .grid-cat-46 {width: 100% !important; float: none;} } .search-results .ajax-filtering {display: none;} /*.search-results .t-entry-visual {display: none;} */ .ej-detail-date {text-align:right;} .ej-detail-content .row {padding: 0 0px !important;} @media (max-width: 959px) { .ej-filter-col {padding:15px;} } /* Author & Company - List */ .ej-list .t-entry-cf-acf-field_63e270e30bd05 {float: left; margin-top:5px !important;} .ej-list .t-entry-cf-acf-field_63e271250bd06::before {content: ", ";} .ej-list .t-entry-cf-acf-field_63e271250bd06 {font-style: italic; margin-top:5px !important;} .ej-list .t-entry-date, .ej-detail-date {padding-top: 8px !important; clear: both;} /* Author & Company - Detail */ .ej-detail-author {float: left;} .ej-detail-bio::before {content: ", ";} .ej-detail-bio {font-style:italic;} /* Banner Image - Detail */ .article-featured-image { position: relative; width: 100%; height: 0; padding-bottom: 56.25%; } .article-featured-image img { position: absolute; top: 0; left: 0; width: 100%; height: 100%; background-size: cover; object-fit: cover; } /* SITE SEARCH */ /* Hides upcoming seminars */ .grid-cat-61 {display: none;} /* EVENT VIDEOS */ .event-videos{ display: flex; flex-wrap: wrap; border-top: 1px solid #666 } .event-videos .videos-headline { width:100%; } .video-row{ flex: 1 0 calc(50% - 15px); margin-right: 15px; margin-bottom: 30px; max-width:50%; } .list-member-video { width: 48%; float: left; margin-right: 13px; } .vimeo-container { padding-bottom: 56.25%; height: 0; position: relative; max-width: 100%; } .vimeo-container iframe { position: absolute; width: 100%; height: 100%; } .video-row h3 { margin-top: 5px; } .list-member-video p { margin: 5px 0 15px; } @media (max-width: 768px) { .video-row { flex: 100%; max-width:100%; margin-right: 0; } .list-member-video { width: 100%; float: none; margin-right: 0; } } /* GRAVITYFORMS */ .gform_page_fields .instruction {display: none !important;} .spacer.gfield {display: none;} .ginput_container_phone .iti input {padding-left: 85px !important;} .iti__country-list {list-style: none !important; padding: 0 !important;} .gpfup__droparea.gpfup__droprea--maxed {display: none;} div#gform_confirmation_wrapper_2 { border: 1px solid rgba(0, 0, 0, .25); padding: 25px; text-align: center; } div#gform_confirmation_wrapper_2 a { color: #598ac3; font-weight:600; text-decoration:underline; } /* VIDEOS */ .video-container { position: relative; padding-bottom: 56.25%; padding-top: 0px; height: 0; overflow: hidden; } .video-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; background: black; } .single-seminars h2:after {content: " (Audio Only)";} .single-seminars .speakers {display: none;} /* GATHERING OF TEAMS */ .got-list { display: flex; flex-wrap: wrap; justify-content: space-between; padding: 0px !important; } .got-item { box-sizing: border-box; width: 48%; list-style: none; margin-bottom: 25px; } @media (max-width: 768px) { .got-item { width: 100%; } } /* EVENTS */ .event-details-link a { color: #598ac3 !important; font-weight: 600; } .event-details-link a::after { content: "\e88a"; font-family: "uncodeicon"; margin-left: 5px; font-size: 16px; top: 2px; position: relative; color: #598ac3 !important } @media (min-width: 768px) { ul.event-posts {padding: 0px !important;} .event-posts { display: flex; flex-wrap: wrap; justify-content: space-between; padding: 0px !important; } .event-posts li { width: 48%; list-style: none; margin-bottom: 25px; } .event-posts li:nth-child(even) { margin-left: auto; } } @media (max-width: 767px) { ul.event-posts {padding: 0px !important;} .event-posts li { width: 100%; list-style: none; margin-bottom: 25px; } } .event-title { color: #000 !important; font-size: 16px !important; margin-top: 5px; margin-bottom: 5px; } .event-date-location { text-transform: none !important; color: #000; font-weight: 400; font-size: 13px; line-height: 1.3em; margin-bottom: 10px; } .event-short-description { text-transform: none !important; color: #000; font-weight: 400; line-height: 1.3em; } .event-details-link, .event-registration-link { font-size: 14px; margin-top: 5px; text-transform: uppercase; } .event-hosted-by { text-transform: none !important; font-size: 12px; font-weight: 400; margin-bottom: 10px; color: #000; } /* LIVESTREAM */ .single-event_livestream .row-navigation-content-block.row-container { display: none; } @media (min-width: 768px) { .final-section-columns { display: flex; flex-wrap: wrap; gap: 20px; margin-top: 10px; } .final-section-left-column, .final-section-right-column { flex: 1; /*padding: 10px;*/ } } @media (max-width: 767px) { .final-section-columns { display: block; margin-top: 15px; } .final-section-left-column { margin-bottom: 20px; } } /* MEMBER PHOTOS */ .member-photos { display: flex; flex-wrap: wrap; padding: 10px 0px; } .member-photo { flex: 0 0 25%; text-align: center; padding: 0 10px 0px 0px; margin-bottom: 15px; } .member-photo img { width: 100%; height: auto; } @media (max-width: 992px) { .member-photo { flex: 0 0 calc(33.33% - 20px); max-width: calc(33.33% - 20px); } } @media (max-width: 768px) { .member-photo { flex: 0 0 calc(50% - 20px); max-width: calc(50% - 20px); } } /* SUMMIT */ .summit-list h2 { } a.summit-heading-link { color: #000 !important; font-size: 18px; } h3.summit-list-heading { margin-top: 10px; } body.textual-accent-color .post-content > div ul:not(.menu-smart):not(.nav-tabs):not(.pagination) .summit-list-heading a:not(.btn) { color: #000 !important; } /* WOOCOMMERCE */ /* Checkout */ .woocommerce-checkout .row-parent {padding-top: 0px !important;} .woocommerce-table__product-name.product-name a, .woocommerce-table__product-name.product-name .product-quantity {display: none;} .checkout-custom-message a {color: #598ac3;} .woocommerce-remove-coupon, .woocommerce-message.wc-notice, .woocommerce-form-coupon-toggle, .woocommerce-checkout-review-order-table thead, .woocommerce-checkout-review-order-table .cart_item, .woocommerce-checkout-review-order-table .cart-subtotal, .woocommerce-additional-fields, .woocommerce-order-received .woocommerce-order p, p.order-again {display: none;} .checkout-custom-message { text-align: center; padding: 45px 0; font-size: 28px; border: 1px solid #000; margin-bottom: 45px; } /* My Account */ .post-107 .column_child.col-lg-4 {display: none;} .woocommerce-account-my-memberships::before {content: "Membership Status"; display: block; margin-bottom: 35px; font-size: 32px; font-weight: 800;} form.woocommerce-EditAccountForm.edit-account::before {content: "Change Password"; display: block; margin-bottom: 35px; font-size: 32px; font-weight: 800;} .woocommerce-orders .woocommerce-MyAccount-content::before {content: "Order History"; display: block; margin-bottom: 35px; font-size: 32px; font-weight: 800;} .woocommerce-MyAccount-content .woocommerce-table__product-name.product-name a, .woocommerce-MyAccount-content .woocommerce-table__product-name.product-name .product-quantity, .woocommerce-MyAccount-content .order-again, .membership-plan, .membership-actions, td.membership-actions.order-actions, .woocommerce-EditAccountForm .woocommerce-form-row, .woocommerce-orders-table__header-order-actions, .woocommerce-orders-table__cell-order-actions, th.membership-start-date, .membership-start-date {display: none !important;} .woocommerce-EditAccountForm fieldset .woocommerce-form-row {display: block !important;} /* Order history view */ mark.order-number, mark.order-date, mark.order-status {padding: 0px;} .wc-item-meta strong::after {content: " Tugboat Member";} .wc-item-meta p {display: none !important;} .woocommerce-orders-table tbody tr:last-of-type {display: none;} /* MEMBER DIRECTORY */ /* List */ .select2-container--default .select2-results__option--highlighted[aria-selected] { background: #5897fb; border-radius: 3px; } span.select2-dropdown.select2-dropdown--below { border: 1px solid #999 !important; border-top: 0px !important; } .page-id-617 .tugboat-md-certified {border: 2px solid green;} .page-id-617 .tugboat-md-certified img {border: 0px solid green;} .company-info .company-name {font-weight: 800;} .company-title {font-size: 14px !important;} @media (min-width: 760px) { .profile-img { height: 280px; overflow: hidden; display: flex; justify-content: center; align-items: center; position: relative; width: 100%; } .profile-img img { object-fit: cover; width: 100% !important; min-height: 285px; } } .company-title {font-size: 14px !important;} @media screen and (min-width: 533px) and (max-width: 759px) { .profile-img { height: 380px; overflow: hidden; display: flex; justify-content: center; align-items: center; position: relative; width: 100%; } .profile-img img { object-fit: cover; width: 100% !important; min-height: 385px; } } @media (max-width: 532px) { .page-id-617 .tugboat-md-certified {border: 0px solid green !important;} .page-id-617 .tugboat-md-certified img {border: 2px solid green !important;} /*.profile-img { max-height: 380px; max-width: 400px; overflow: hidden; /*display: flex; justify-content: center; align-items: center; position: relative; width: 100%; }*/ } /* Detail */ a.profile-edit { text-align: right !important; display: block; color: #648dc0; text-transform: uppercase; font-weight: 600; margin-bottom:15px; } .company-favoritebooks { margin-bottom: 25px; } .site-footer .row-parent { max-width: 100% !important; } /* BOOK LIST */ .book-list { display: flex; flex-wrap: wrap; justify-content: flex-start; gap: 20px; } .book-item { width: calc(100% / 4 - 20px); margin-bottom: 20px; } @media screen and (max-width: 1024px) { .book-item { width: calc(100% / 3 - 20px); } } @media screen and (max-width: 768px) { .book-item { width: calc(100% / 2 - 20px); } } @media screen and (max-width: 480px) { .book-item { width: 100%; } } /* WHITEPAPERS */ .whitepaper { border: 1px solid #d9d9d9; padding: 20px; margin-bottom: 25px; } .whitepaper h2 { margin-top: 0px !important; font-size: 22px; } .whitepaper p { margin-bottom: 15px; } .whitepaper a {color: #598ac3;} a.whitepaper-read {margin-right:20px;} a.whitepaper-read::after { content: "\e88a"; font-family: "uncodeicon"; margin-left: 5px; font-size: 16px; top: 2px; position: relative; } a.whitepaper-download::after { content: "\e888"; font-family: "uncodeicon"; margin-left: 5px; font-size: 16px; top: 2px; position: relative; } /* SPRING EMAIL*/ h1.email-head { border-bottom: 1px solid #ccc; padding-bottom: 25px; } .paged h1.email-head { display: none; } .spring-email { border-bottom: 2px solid #ccc; padding-bottom: 25px; margin-bottom: 25px; } .spring-email h2 { margin-bottom: 10px; } .spring-email img.email-logo { max-width: 110px; } .spring-email h3 { font-size: 18px; } /* SITE SEARCH */ .grid-cat-79 .t-entry-cf-acf-field_63bebf993b983 { display: none; } </style><script src="https://player.vimeo.com/api/player.js"></script><style class='wp-fonts-local' type='text/css'> @font-face{font-family:Inter;font-style:normal;font-weight:300 900;font-display:fallback;src:url('https://www.tugboatinstitute.com/wp-content/plugins/woocommerce/assets/fonts/Inter-VariableFont_slnt,wght.woff2') format('woff2');font-stretch:normal;} 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body-border-shadow"></div><div class="right-border body-border-shadow"></div><div class="bottom-border body-border-shadow"></div><div class="left-border body-border-shadow"></div><div class="top-border style-light-bg"></div><div class="right-border style-light-bg"></div><div class="bottom-border style-light-bg"></div><div class="left-border style-light-bg"></div></div> <div class="box-wrapper"> <div class="box-container"> <script type="text/javascript" id="initBox">UNCODE.initBox();</script> <div class="menu-wrapper"> <div class="top-menu navbar menu-secondary menu-light submenu-light style-color-xsdn-bg top-menu-enhanced top-menu-border"> <div class="row-menu limit-width"> <div class="row-menu-inner top-menu-cols-2 top-enhanced-split- top-enhanced-between"><div class="topbar-col topbar-col-left"><div class="menu-bloginfo top-enhanced-inner top-enhanced-left"> <div class="menu-bloginfo-inner style-light"> <div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><a class="single-media-link" href="https://www.thetugboatgroup.com/" target="_blank"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><div class="fluid-svg"><span id="icon-663664" style="width:100%" class="icon-media"><img decoding="async" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/11/tugboat_logo-grey.svg" alt=""></span></div></div> </div> </div></div></div></a></div></div> </div> </div></div><div class="topbar-col topbar-col-right"><div class="menu-horizontal menu-dd-shadow-sm top-menu-enhanced-horizontal top-enhanced-inner top-enhanced-right"> <div class="navbar-topmenu"><ul id="menu-secondary" class="menu-smart menu-mini sm top-menu-enhanced-child"><li id="menu-item-26" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-26 menu-item-link"><a title="About Us" href="https://www.tugboatinstitute.com/about-us/">About Us<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-25" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-25 menu-item-link"><a title="Contact Us" href="https://www.tugboatinstitute.com/contact-us/">Contact Us<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-604" class="logged-out menu-item menu-item-type-custom menu-item-object-custom menu-item-604 menu-item-link"><a title="Login" href="/wp-admin">Login<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-607" class="logged-in menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-607 dropdown menu-item-link"><a title="My Account" href="#" data-toggle="dropdown" class="dropdown-toggle" data-type="title">My Account<i class="fa fa-angle-down fa-dropdown"></i></a> <ul role="menu" class="drop-menu"> <li id="menu-item-608" class="logged-in view-profile menu-item 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</ul></div> </div></div></div> </div> </div> <header id="masthead" class="navbar menu-primary menu-light submenu-light style-light-original menu-with-logo"> <div class="menu-container style-color-xsdn-bg menu-no-borders"> <div class="row-menu limit-width"> <div class="row-menu-inner"> <div id="logo-container-mobile" class="col-lg-0 logo-container middle"> <div id="main-logo" class="navbar-header style-light"> <a href="https://www.tugboatinstitute.com/" class="navbar-brand" data-padding-shrink ="18" data-minheight="20" aria-label="Tugboat Institute"><div class="logo-image main-logo logo-light" data-maxheight="45" style="height: 45px;"><img decoding="async" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/09/tugboat_institute.svg" alt="logo" width="1" height="1" class="img-responsive" /></div><div class="logo-image main-logo logo-dark" data-maxheight="45" style="height: 45px;display:none;"><img decoding="async" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/09/tugboat_institute_white.svg" alt="logo" width="1" height="1" class="img-responsive" /></div></a> </div> <div class="mmb-container"><div class="mobile-additional-icons"></div><div class="mobile-menu-button mobile-menu-button-light lines-button"><span class="lines"><span></span></span></div></div> </div> <div class="col-lg-12 main-menu-container middle"> <div class="menu-horizontal menu-dd-shadow-sm "> <div class="menu-horizontal-inner"> <div class="nav navbar-nav navbar-main navbar-nav-first"><ul id="menu-main-menu" class="menu-primary-inner menu-smart sm"><li id="menu-item-40" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-13 current_page_item menu-item-40 active menu-item-link"><a title="What is Evergreen?" href="https://www.tugboatinstitute.com/what-is-evergreen/">What is Evergreen?<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-39" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-39 menu-item-link"><a title="Certified Evergreen" href="https://www.tugboatinstitute.com/certified-evergreen/">Certified Evergreen<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-220" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-220 dropdown menu-item-link"><a title="Membership" href="https://www.tugboatinstitute.com/membership/going-evergreen/" data-toggle="dropdown" class="dropdown-toggle" data-type="title">Membership<i class="fa fa-angle-down fa-dropdown"></i></a> <ul role="menu" class="drop-menu"> <li id="menu-item-32" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-32"><a title="Going Evergreen" href="https://www.tugboatinstitute.com/membership/going-evergreen/">Going Evergreen<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-31" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31"><a title="What We Do" href="https://www.tugboatinstitute.com/membership/what-we-do/">What We Do<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-30" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30"><a title="Membership Criteria" href="https://www.tugboatinstitute.com/membership/criteria/">Membership Criteria<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-29" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29"><a title="Join Us" href="https://www.tugboatinstitute.com/membership/join-us/">Join Us<i class="fa fa-angle-right fa-dropdown"></i></a></li> </ul> </li> <li id="menu-item-37" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37 dropdown menu-item-link"><a title="Evergreen Journal" href="https://www.tugboatinstitute.com/evergreen-journal/" data-toggle="dropdown" class="dropdown-toggle" data-type="title">Evergreen Journal<i class="fa fa-angle-down fa-dropdown"></i></a> <ul role="menu" class="drop-menu"> <li id="menu-item-38" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-38"><a title="Evergreen Journal" href="https://www.tugboatinstitute.com/evergreen-journal/">Evergreen Journal<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-36" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-36"><a title="Podcast" href="https://www.tugboatinstitute.com/podcast/">Podcast<i class="fa fa-angle-right fa-dropdown"></i></a></li> </ul> </li> </ul></div><div class="uncode-close-offcanvas-mobile lines-button close navbar-mobile-el"><span class="lines"></span></div><div class="nav navbar-nav navbar-nav-last navbar-extra-icons"><ul class="menu-smart sm menu-icons menu-smart-social"><li class="menu-item-link search-icon style-light dropdown "><a href="#" class="trigger-overlay search-icon" data-area="search" data-container="box-container" aria-label="Search"> <i class="fa fa-search3"></i><span class="desktop-hidden"><span>Search</span></span><i class="fa fa-angle-down fa-dropdown desktop-hidden"></i> </a><ul role="menu" class="drop-menu desktop-hidden"> <li> <form class="search" method="get" action="https://www.tugboatinstitute.com/"> <input type="search" class="search-field no-livesearch" placeholder="Search…" value="" name="s" title="Search…" /></form> </li> </ul></li></ul></div></div> </div> </div> </div> </div><div class="overlay overlay-search style-light menu-dd-shadow-sm " data-area="search" data-container="box-container"> <div class="overlay-search-wrapper"> <div class="search-container limit-width"> <div class="mmb-container"><div class="menu-close-search menu-close-dd mobile-menu-button menu-button-offcanvas mobile-menu-button-dark lines-button overlay-close close" data-area="search" data-container="box-container"><span class="lines lines-dropdown"></span></div></div><form action="https://www.tugboatinstitute.com/" method="get"> <div class="search-container-inner"> <input type="search" class="search-field form-fluid no-livesearch" placeholder="Search…" value="" name="s" title="Search for:"> <i class="fa fa-search3"></i> </div> </form> </div> </div> </div></div> </header> </div> <script type="text/javascript" id="fixMenuHeight">UNCODE.fixMenuHeight();</script> <div class="main-wrapper"> <div class="main-container"> <div class="page-wrapper"> <div class="sections-container"> <script type="text/javascript">UNCODE.initHeader();</script><article id="post-13" class="page-body style-color-xsdn-bg post-13 page type-page status-publish has-post-thumbnail hentry"> <div class="post-wrapper"> <div class="post-body"><div class="post-content un-no-sidebar-layout"><div data-parent="true" class="vc_row limit-width row-container" id="row-unique-0"><div class="row single-top-padding no-bottom-padding single-h-padding row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell vc_custom_1672355796458 single-block-padding style-color-jevc-bg" style="padding-right: 15px ;padding-left: 15px ;" ><div class="column-background background-element"> <div class="background-wrapper"> <div class="background-inner" style="background-image: url(https://www.tugboatinstitute.com/wp-content/uploads/2022/10/lp-img.jpeg);background-repeat: no-repeat;background-position: center center;background-size: cover;" data-o_src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/lp-img.jpeg"></div> </div> </div><div class="uncont" ><div class="empty-space empty-double tablet-hidden" ><span class="empty-space-inner"></span></div> <div class="empty-space empty-quad mobile-hidden" ><span class="empty-space-inner"></span></div> <div class="empty-space empty-single tablet-hidden mobile-hidden" ><span class="empty-space-inner"></span></div> <div class="vc_row row-internal row-container mobile-hidden"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_child col-lg-12 shadow single-internal-gutter"><div class="uncol style-dark" ><div class="uncoltable"><div class="uncell single-block-padding" ><div class="uncont" style=" max-width:636px;" ><div class="uncode_text_column" ><p><span style="font-size: 21px; font-weight: bold;">Evergreen businesses are led by Purpose-driven leaders with the grit and resourcefulness to build and scale private, profitable, enduring, and market-leading businesses that make a dent in the universe.</span></p> </div></div></div></div></div></div></div></div></div><div class="vc_row row-internal row-container desktop-hidden tablet-hidden"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_child col-lg-12 shadow single-internal-gutter"><div class="uncol style-dark" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" style=" max-width:636px;" ><div class="uncode_text_column" ><p><span style="font-size: 15px; line-height: 19px; font-weight: 500;">Evergreen businesses are led by Purpose-driven leaders with the grit and resourcefulness to build and scale private, profitable, enduring, and market-leading businesses that make a dent in the universe.</span></p> </div></div></div></div></div></div></div></div></div><div class="empty-space empty-single tablet-hidden mobile-hidden" ><span class="empty-space-inner"></span></div> </div></div></div></div></div><script id="script-row-unique-0" data-row="script-row-unique-0" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-0"));</script></div></div></div><div data-parent="true" class="vc_row row-container tablet-hidden mobile-hidden" id="row-unique-1"><div class="row no-top-padding no-bottom-padding no-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="empty-space empty-half" ><span class="empty-space-inner"></span></div> </div></div></div></div></div><script id="script-row-unique-1" data-row="script-row-unique-1" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-1"));</script></div></div></div><div data-parent="true" class="vc_row inverted-device-order row-container" id="row-unique-2"><div class="row col-no-gutter no-top-padding no-bottom-padding no-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_parent col-lg-6 col-md-50 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell vc_custom_1665541727071 single-block-padding" style="padding-top: 0px ;padding-bottom: 0px ;" ><div class="uncont" ><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> <div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_child col-lg-12 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" style=" max-width:384px;" ><div class="uncode_text_column text-lead" ><p>Evergreen companies are the most important companies in our society today and redefine success.</p> <p>The intention of Evergreen businesses is to <strong>adapt and grow profitably for 100 years, and more</strong>.</p> </div></div></div></div></div></div></div></div></div><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> </div></div></div></div></div><div class="wpb_column pos-middle pos-center align_left column_parent col-lg-6 col-md-50 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell single-block-padding" ><div class="uncont" ><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><img fetchpriority="high" decoding="async" class="wp-image-87" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-1.jpeg" width="488" height="270" alt="Evergreen forest from above" srcset="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-1.jpeg 488w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-1-300x166.jpeg 300w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-1-350x194.jpeg 350w" sizes="(max-width: 488px) 100vw, 488px" /></div> </div> </div></div></div></div></div></div></div></div></div></div><script id="script-row-unique-2" data-row="script-row-unique-2" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-2"));</script></div></div></div><div data-parent="true" class="vc_row row-container" id="row-unique-3"><div class="row col-no-gutter no-top-padding no-bottom-padding no-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_left column_parent col-lg-6 col-md-50 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell single-block-padding" ><div class="uncont" ><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><img decoding="async" class="wp-image-86" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-2.jpeg" width="488" height="270" alt="Close up evergreen branch" srcset="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-2.jpeg 488w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-2-300x166.jpeg 300w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-2-350x194.jpeg 350w" sizes="(max-width: 488px) 100vw, 488px" /></div> </div> </div></div></div></div></div></div></div></div></div></div><div class="wpb_column pos-middle pos-center align_center column_parent col-lg-6 col-md-50 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell vc_custom_1665541727071 single-block-padding" style="padding-top: 0px ;padding-bottom: 0px ;" ><div class="uncont" ><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> <div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_child col-lg-12 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" style=" max-width:384px;" ><div class="uncode_text_column text-lead" ><p>The Purpose of an Evergreen business is <strong>to make a long-term difference in the world</strong>.</p> <p>Success is not based upon financings, or high-valued exits, but on how well they achieve their Purpose.</p> </div></div></div></div></div></div></div></div></div><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> </div></div></div></div></div><script id="script-row-unique-3" data-row="script-row-unique-3" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-3"));</script></div></div></div><div data-parent="true" class="vc_row inverted-device-order row-container" id="row-unique-4"><div class="row col-no-gutter no-top-padding no-bottom-padding no-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_parent col-lg-6 col-md-50 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell vc_custom_1665541727071 single-block-padding" style="padding-top: 0px ;padding-bottom: 0px ;" ><div class="uncont" ><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> <div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_child col-lg-12 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" style=" max-width:384px;" ><div class="uncode_text_column text-lead" ><p><strong>Purpose, Perseverance, People First, Private, Profit, Paced Growth</strong>, and <strong>Pragmatic Innovation</strong> – these Evergreen 7Ps® principles are our core values.</p> </div></div></div></div></div></div></div></div></div><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> </div></div></div></div></div><div class="wpb_column pos-middle pos-center align_left column_parent col-lg-6 col-md-50 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell single-block-padding" ><div class="uncont" ><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><img decoding="async" class="wp-image-85" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-3.jpeg" width="488" height="270" alt="Vivid evergreen forest" srcset="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-3.jpeg 488w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-3-300x166.jpeg 300w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-3-350x194.jpeg 350w" sizes="(max-width: 488px) 100vw, 488px" /></div> </div> </div></div></div></div></div></div></div></div></div></div><script id="script-row-unique-4" data-row="script-row-unique-4" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-4"));</script></div></div></div><div data-parent="true" class="vc_row row-container" id="row-unique-5"><div class="row col-no-gutter no-top-padding no-bottom-padding no-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_left column_parent col-lg-6 col-md-50 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell single-block-padding" ><div class="uncont" ><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><img decoding="async" class="wp-image-84" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-4.jpeg" width="488" height="270" alt="Evergreen forest looking up through trees" srcset="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-4.jpeg 488w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-4-300x166.jpeg 300w, https://www.tugboatinstitute.com/wp-content/uploads/2022/10/certified-img-4-350x194.jpeg 350w" sizes="(max-width: 488px) 100vw, 488px" /></div> </div> </div></div></div></div></div></div></div></div></div></div><div class="wpb_column pos-middle pos-center align_center column_parent col-lg-6 col-md-50 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell vc_custom_1665541727071 single-block-padding" style="padding-top: 0px ;padding-bottom: 0px ;" ><div class="uncont" ><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> <div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_child col-lg-12 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" style=" max-width:384px;" ><div class="uncode_text_column text-lead" ><p>These values ensure Evergreen companies will <strong>positively impact their employees, customers, suppliers, communities</strong>, and, <strong>most important, families</strong>.</p> </div></div></div></div></div></div></div></div></div><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> </div></div></div></div></div><script id="script-row-unique-5" data-row="script-row-unique-5" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-5"));</script></div></div></div><div data-parent="true" class="vc_row row-container" id="row-unique-6"><div class="row single-top-padding single-bottom-padding single-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="divider-wrapper mobile-hidden" > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> <div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-12 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h4 class="h4 font-weight-700 text-accent-color text-uppercase" ><span>What is Evergreen?</span></h4></div><div class="clear"></div></div><div class="empty-space empty-quart" ><span class="empty-space-inner"></span></div> <div class="uncode_text_column" ><p><strong>In Our Own Words</strong></p> </div></div></div></div></div></div></div></div></div><div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 col-md-33 one-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><div class="dummy" style="padding-top: 125.1%;"></div><img decoding="async" class="wp-image-3741" src="https://www.tugboatinstitute.com/wp-content/uploads/2023/04/tugboat-institute_what-is-evergreen_3-uai-685x857.jpg" width="685" height="857" alt="Dave Whorton speaking about Evergreen"></div> </div> </div></div></div></div></div><div class="empty-space empty-half" ><span class="empty-space-inner"></span></div> <div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h3 class="h3 text-color-210407-color text-uppercase" ><span>Evergreen Description</span></h3></div><div class="clear"></div></div><div class="uncode_text_column text-small" ><p>Bo Burlingham, Inc. 500 Panel<br /> October 23, 2015</p> </div></div></div></div></div><a class="col-link custom-link" href="/video-evergreen-description/" target="_self" title=""></a></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 col-md-33 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><div class="dummy" style="padding-top: 125%;"></div><img decoding="async" class="wp-image-3740" src="https://www.tugboatinstitute.com/wp-content/uploads/2023/04/tugboat-institute_what-is-evergreen_2-uai-1961x2452.jpg" width="1961" height="2452" alt="Dave Whorton speaking at a panel about Second Acts"></div> </div> </div></div></div></div></div><div class="empty-space empty-half" ><span class="empty-space-inner"></span></div> <div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h3 class="h3 text-color-210407-color text-uppercase" ><span>Second Acts – Doing Companies Differently</span></h3></div><div class="clear"></div></div><div class="uncode_text_column text-small" ><p>George Gendron, The Solo Project<br /> October 4, 2021</p> </div></div></div></div></div><a class="col-link custom-link" href="https://www.thesoloproject.com/blog/tugboat" target="_blank" title=""></a></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 col-md-33 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><div class="dummy" style="padding-top: 125%;"></div><img decoding="async" class="wp-image-3739" src="https://www.tugboatinstitute.com/wp-content/uploads/2023/04/tugboat-institute_what-is-evergreen_1-uai-240x300.jpg" width="240" height="300" alt="Audience enjoying the What does Evergreen mean to me talk"></div> </div> </div></div></div></div></div><div class="empty-space empty-half" ><span class="empty-space-inner"></span></div> <div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h3 class="h3 text-color-210407-color text-uppercase" ><span>What does Evergreen Mean to me</span></h3></div><div class="clear"></div></div><div class="uncode_text_column text-small" ><p>Tugboat Institute Members<br /> June 2016</p> </div></div></div></div></div><a class="col-link custom-link" href="/video-what-evergreen-means-to-me/" target="_self" title=""></a></div></div></div></div></div></div></div></div></div><script id="script-row-unique-6" data-row="script-row-unique-6" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-6"));</script></div></div></div><div data-parent="true" class="vc_row row-container" id="row-unique-7"><div class="row single-top-padding single-bottom-padding single-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> <div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-12 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h4 class="h4 font-weight-700 text-accent-color text-uppercase" ><span>Evergreen 7Ps Principles</span></h4></div><div class="clear"></div></div><div class="empty-space empty-quart" ><span class="empty-space-inner"></span></div> <div class="uncode_text_column" ><p>The Evergreen 7Ps® principles are the defining characteristics of Evergreen. The first three Ps—Purpose, Perseverance, and People First—define the character of the leaders and team. The last four Ps—Private, Profit, Paced Growth, and Pragmatic Innovation—reflect the long-term strategy tenets of an Evergreen business.</p> </div></div></div></div></div></div></div></div></div><div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="icon-box icon-box-left icon-media-image" ><div class="icon-box-icon fa-container" style="width:77px;"><span class="text-default-color btn-disable-hover"><img decoding="async" class="" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/purpose.png" width="69" height="69" alt="Purpose icon" /></span></div><div class="icon-box-content"><div class="icon-box-heading icon-box-fa-1x"><h3 class="h4 font-weight-500">Purpose</h3></div><p>Having a compelling reason for existing--a North Star above all else.</p> </div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="icon-box icon-box-left icon-media-image" ><div class="icon-box-icon fa-container" style="width:77px;"><span class="text-default-color btn-disable-hover"><img decoding="async" class="" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/private.png" width="69" height="69" alt="Private icon" /></span></div><div class="icon-box-content"><div class="icon-box-heading icon-box-fa-1x"><h3 class="h4 font-weight-500">Private</h3></div><p>Taking advantage of the ability of closely-held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.</p> </div></div></div></div></div></div></div></div></div></div><div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="icon-box icon-box-left icon-media-image" ><div class="icon-box-icon fa-container" style="width:77px;"><span class="text-default-color btn-disable-hover"><img decoding="async" class="" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/Layer-10.png" width="69" height="69" alt="Perseverance icon" /></span></div><div class="icon-box-content"><div class="icon-box-heading icon-box-fa-1x"><h3 class="h4 font-weight-500">Perseverance</h3></div><p>Having the ambition and the resilience to overcome obstacles and keep pursuing the purpose indefinitely into the future.</p> </div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="icon-box icon-box-left icon-media-image" ><div class="icon-box-icon fa-container" style="width:77px;"><span class="text-default-color btn-disable-hover"><img decoding="async" class="" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/profit.png" width="69" height="69" alt="Profit icon" /></span></div><div class="icon-box-content"><div class="icon-box-heading icon-box-fa-1x"><h3 class="h4 font-weight-500">Profit</h3></div><p>Not mistaking profit as the purpose of the business; but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered.</p> </div></div></div></div></div></div></div></div></div></div><div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="icon-box icon-box-left icon-media-image" ><div class="icon-box-icon fa-container" style="width:77px;"><span class="text-default-color btn-disable-hover"><img decoding="async" class="" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/people-first.png" width="69" height="69" alt="People First icon" /></span></div><div class="icon-box-content"><div class="icon-box-heading icon-box-fa-1x"><h3 class="h4 font-weight-500">People First</h3></div><p>Engaging a workforce of talented associates who excel as a team and are motivated by the purpose and the culture, as well as by total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities, and their families.</p> </div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="icon-box icon-box-left icon-media-image" ><div class="icon-box-icon fa-container" style="width:77px;"><span class="text-default-color btn-disable-hover"><img decoding="async" class="" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/paced-growth.png" width="69" height="69" alt="Paced Growth icon" /></span></div><div class="icon-box-content"><div class="icon-box-heading icon-box-fa-1x"><h3 class="h4 font-weight-500">Paced Growth</h3></div><p>Having the discipline to focus on long-term strategy, balance short-term and long-term performance, and grow steadily and consistently from year to year.</p> </div></div></div></div></div></div></div></div></div></div><div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="icon-box icon-box-left icon-media-image" ><div class="icon-box-icon fa-container" style="width:77px;"><span class="text-default-color btn-disable-hover"><img decoding="async" class="" src="https://www.tugboatinstitute.com/wp-content/uploads/2022/10/pragmatic-innovation.png" width="69" height="69" alt="Pragmatic Innovation icon" /></span></div><div class="icon-box-content"><div class="icon-box-heading icon-box-fa-1x"><h3 class="h4 font-weight-500">Pragmatic Innovation</h3></div><p>Embracing a continuous-improvement process built around taking capital-efficient, calculated risks to innovate creatively within constraints.</p> </div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 tablet-hidden mobile-hidden single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ></div></div></div></div></div></div></div></div></div></div></div></div></div><script id="script-row-unique-7" data-row="script-row-unique-7" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-7"));</script></div></div></div><div data-parent="true" class="vc_row row-container" id="row-unique-8"><div class="row single-top-padding single-bottom-padding single-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="divider-wrapper " > <hr class="border-color-wvjs-color separator-no-padding" style="border-top-width: 2px;" /> </div> <div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-12 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h4 class="h4 font-weight-700 text-accent-color text-uppercase" ><span>Evergreen Companies are in every Industry, State, and Country</span></h4></div><div class="clear"></div></div><div class="empty-space empty-quart" ><span class="empty-space-inner"></span></div> <div class="empty-space empty-single" ><span class="empty-space-inner"></span></div> <div id="gallery-138328" class="isotope-system isotope-general-light grid-general-light"> <div class="isotope-wrapper grid-wrapper half-gutter" > <div class="isotope-container isotope-layout style-masonry" data-type="masonry" data-layout="masonry" data-lg="680" data-md="400" data-sm="280"> <div class="tmb tmb-iso-w3 tmb-iso-h4 img-circle tmb-light tmb-overlay-gradient-bottom tmb-text-showed tmb-overlay-showed tmb-overlay-bottom tmb-overlay-text-center tmb-id-394 tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg" ><div class="t-inside no-anim" ><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="t-entry-visual-cont"><div class="dummy" style="padding-top: 100%;"></div><a tabindex="-1" href="#" class="inactive-link pushed" data-lb-index="0"><div class="t-entry-visual-overlay"><div class="t-entry-visual-overlay-in style-color-jevc-bg" style="opacity: 1;"></div></div><div class="t-overlay-wrap"><div class="t-overlay-inner"> <div class="t-overlay-content"> <div class="t-overlay-text single-block-padding"><div class="t-entry"><h4 class="t-entry-title h5 title-scale">SRC HOLDINGS</h4></div></div></div></div></div><img decoding="async" class="wp-image-394" src="https://www.tugboatinstitute.com/wp-content/uploads/2023/01/SRC-HOLDINGS-uai-559x559.jpg" width="559" height="559" alt="SRC HOLDINGS engine manufactoring" /></a></div> </div> </div></div></div><div class="tmb tmb-iso-w3 tmb-iso-h4 img-circle tmb-light tmb-overlay-gradient-bottom tmb-text-showed tmb-overlay-showed tmb-overlay-bottom tmb-overlay-text-center tmb-id-395 tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg" ><div class="t-inside no-anim" ><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="t-entry-visual-cont"><div class="dummy" style="padding-top: 100%;"></div><a tabindex="-1" href="#" class="inactive-link pushed" data-lb-index="1"><div class="t-entry-visual-overlay"><div class="t-entry-visual-overlay-in style-color-jevc-bg" style="opacity: 1;"></div></div><div class="t-overlay-wrap"><div class="t-overlay-inner"> <div class="t-overlay-content"> <div class="t-overlay-text single-block-padding"><div class="t-entry"><h4 class="t-entry-title h5 title-scale">AWES.ME</h4></div></div></div></div></div><img decoding="async" class="wp-image-395" src="https://www.tugboatinstitute.com/wp-content/uploads/2023/01/AWES.ME-new-logo-uai-419x419.jpg" width="419" height="419" alt="AWES.ME logo" /></a></div> </div> </div></div></div><div class="tmb tmb-iso-w3 tmb-iso-h4 img-circle tmb-light tmb-overlay-gradient-bottom tmb-text-showed tmb-overlay-showed tmb-overlay-bottom tmb-overlay-text-center tmb-id-396 tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg" ><div class="t-inside no-anim" ><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="t-entry-visual-cont"><div class="dummy" style="padding-top: 100%;"></div><a tabindex="-1" href="#" class="inactive-link pushed" data-lb-index="2"><div class="t-entry-visual-overlay"><div class="t-entry-visual-overlay-in style-color-jevc-bg" style="opacity: 1;"></div></div><div class="t-overlay-wrap"><div class="t-overlay-inner"> <div class="t-overlay-content"> <div class="t-overlay-text single-block-padding"><div class="t-entry"><h4 class="t-entry-title h5 title-scale">BALSAM BRANDS</h4></div></div></div></div></div><img decoding="async" class="wp-image-396" src="https://www.tugboatinstitute.com/wp-content/uploads/2023/01/BALSAM-BRANDS-uai-660x660.jpg" width="660" height="660" alt="BALSAM BRANDS Christmas trees" /></a></div> </div> </div></div></div><div class="tmb tmb-iso-w3 tmb-iso-h4 img-circle tmb-light tmb-overlay-gradient-bottom tmb-text-showed tmb-overlay-showed tmb-overlay-bottom tmb-overlay-text-center tmb-id-397 tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg" ><div class="t-inside no-anim" ><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="t-entry-visual-cont"><div class="dummy" style="padding-top: 100%;"></div><a tabindex="-1" href="#" class="inactive-link pushed" data-lb-index="3"><div class="t-entry-visual-overlay"><div class="t-entry-visual-overlay-in style-color-jevc-bg" style="opacity: 1;"></div></div><div class="t-overlay-wrap"><div class="t-overlay-inner"> <div class="t-overlay-content"> <div class="t-overlay-text single-block-padding"><div class="t-entry"><h4 class="t-entry-title h5 title-scale">EDWARD JONES</h4></div></div></div></div></div><img decoding="async" class="wp-image-397" src="https://www.tugboatinstitute.com/wp-content/uploads/2023/01/EDWARD-JONES-uai-490x490.jpg" width="490" height="490" alt="EDWARD JONES building" /></a></div> </div> </div></div></div><div class="tmb tmb-iso-w3 tmb-iso-h4 img-circle tmb-light tmb-overlay-gradient-bottom tmb-text-showed tmb-overlay-showed tmb-overlay-bottom tmb-overlay-text-center tmb-id-398 tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg" ><div class="t-inside no-anim" ><div class="t-entry-visual"><div class="t-entry-visual-tc"><div 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