State of Product Marketing Leadership 2023 Report

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class="nav-item">Live & in-person</span> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core" target="_blank"> <span class="nav-item">B2C Product Marketing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <span class="nav-item">Customer Marketing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <span class="nav-item">Product-Led Growth Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <span class="nav-item">View all Core</span> 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class="nav-item">Narrative Design Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <span class="nav-item">Positioning Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <span class="nav-item">Pricing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <span class="nav-item">Go-to-Market Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <span class="nav-item">All Product Marketing masters</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Certified: Leadership</span> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <span class="nav-item">Product Marketing Certified: Leadership</span> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <span class="nav-item">Product Marketing Leadership Accelerator</span> <p>Live virtual</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <span class="nav-item">All product marketing courses</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Training</span> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <span class="nav-item">Team training</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <span class="nav-item">Scholar Program</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <span class="nav-item">Certification Journey</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <span class="nav-item">Why PMMs ❤️ PMMC</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Virtual events & meetups</span> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/location/content/" target="_blank"> <span class="nav-item">Content Marketing Summit | February 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/" target="_blank"> <span class="nav-item">Brand Marketing Summit | February 27</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/technicalpmm/" target="_blank"> <span class="nav-item">Technical Product Marketing Summit | March 5</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <span class="nav-item">PMM Talks</span> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <span class="nav-item">PMM Meetups</span> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <span class="nav-item">PMM Now</span> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">In-person summits</span> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <span class="nav-item">PMM Summit | New York | March 13 & 14</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <span class="nav-item">PMM Summit | Paris | March 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/denver/" target="_blank"> <span class="nav-item">PMM Summit | Denver | April 1 & 2</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/leaders" target="_blank"> <span class="nav-item">PMM Leaders Summit | Silicon Valley | April 29</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/dubai/" target="_blank"> <span class="nav-item">PMM Summit | Dubai | May 7</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/brand/" target="_blank"> <span class="nav-item">Brand Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/contentmarketing/" target="_blank"> <span class="nav-item">Content Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/amsterdam" target="_blank"> <span class="nav-item">PMM Summit | Amsterdam | May 15 & 16</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/atlanta/" target="_blank"> <span class="nav-item">PMM Summit | Atlanta | June 4 & 5</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/seattle" target="_blank"> <span class="nav-item">PMM Summit | Seattle | June 17 & 18</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/londonjune" target="_blank"> <span class="nav-item">PMM Summit | London | June 25 & 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Summit calendar 2025</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links & OnDemand</span> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <span class="nav-item">Catch up OnDemand</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <span class="nav-item">Apply to speak</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/events/"> <span class="nav-item">All events</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">All courses</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">The basics</span> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <span class="nav-item">Mission</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <span class="nav-item">Contact</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Partner with us</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <span class="nav-item">Press resources</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <span class="nav-item">Case studies</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <span class="nav-item">Help centre</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Our people</span> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <span class="nav-item">PMA team</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <span class="nav-item">Experts in Residence</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <span class="nav-item">PMA Founding Members</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <span class="nav-item">Careers</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Get involved</span> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Get the media guide</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <span class="nav-item">Community partnerships</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <span class="nav-item">PMA Pulse</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <span class="nav-item">Create & contribute</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links</span> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <span class="nav-item">PMA Consult</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Get certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <span class="nav-item">Membership</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <span class="nav-item">Product marketing framework</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <span class="nav-item">Articles</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <span class="nav-item">All reports</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Network</span> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack Community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <span class="nav-item">Meet the ambassadors</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <span class="nav-item">Meetups</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <span class="nav-item">PMA LinkedIn</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Learn</span> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <span class="nav-item">Become an ambassador</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2024-your-finalists/"> <span class="nav-item">Product Marketing Awards 2024 | Finalists</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <span class="nav-item">Product Marketing Awards 2023 | Winners</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <span class="nav-item">PMA Customer Advisory Board</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> 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Grab your copy (no form-filling required 😉) <a href="https://www.productmarketingalliance.com/account-free">here</a>.</p><p></p>  <script charset="utf-8" type="text/javascript" src="//js-eu1.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "eu1", portalId: "139496063", formId: "6b6bcc50-2ac4-469e-9097-64d675bb5d0b" }); </script>  <p></p><p>Packed with insights from industry experts and data-driven analysis, this report is a must-read for anyone looking to drive growth and innovation in their organization. </p><p>Download the report, discover the latest trends and best practices, and take your leadership approach to the next level.</p><h2 id="an-enhanced-report-in-2023%E2%80%A6">An enhanced report in 2023…</h2><p>This year, the State of Product Marketing Leadership report is bigger and better than ever. </p><p>Why?</p><p>We’ve added <strong>three brand new sections</strong> to the report to gauge product marketing leaders’ perspectives on three overarching themes: </p><ul><li>How happy they are within their role,</li><li>Their confidence as a product marketing leader, and</li><li>Their input on what it takes to be a great product marketing leader.</li></ul><p>This’ll help you dive <em>even further</em> into your role, identify which goals you should be aiming for, and pinpoint how you can evolve as a product marketing leader. </p><h2 id="a-sneak-peek-of-what-you-can-expect">A sneak peek of what you can expect</h2><p>We've tapped into the minds of a bunch of leaders, geeked out on the numbers, and whipped up an epic report packed with an array of transferable takeaways, such as: </p><p>🔎 <strong>32.3%</strong> of respondents said they believe a different term should be used to describe the product marketing role, with <strong>21.5%</strong> of this number deeming ‘portfolio marketing’ to be the most suitable.</p><p><strong>📈 33.8%</strong> of our respondents said they’d like to become a VP of Product/Portfolio Marketing, <strong>21.5%</strong> want to become a CMO, and <strong>7.7%</strong> said they want to become a CEO/Founder of a company. </p><p><strong>🤝 78.6%</strong> of our leaders reported to the marketing department and felt most supported by them. </p><p>💔 Conversely, those who reported directly to their Chief Marketing Officer had the highest percentage of the whole group (<strong>26.5%</strong>) saying they didn’t feel supported by their manager. </p><p>👀 <strong>18.5%</strong> of our respondents said they track their indirect competitors daily, and <strong>10.8%</strong> said weekly.</p><p>Gain expert insights sure to revolutionize your own approach. </p><div class="kg-card kg-button-card kg-align-center"><a href="https://share-eu1.hsforms.com/1a2vMUCrERp6Ql2TWdbtdCw2b1vun" class="kg-btn kg-btn-accent">Get your copy</a></div> <script defer src="https://cdn.jsdelivr.net/ghost/comments-ui@~1.0/umd/comments-ui.min.js" data-locale="en" data-ghost-comments="https://www.productmarketingalliance.com/" data-api="https://product-marketing-alliance.ghost.io/ghost/api/content/" data-admin="https://product-marketing-alliance.ghost.io/ghost/" data-key="037ff1b85788b54823bfa76dff" data-title="" data-count="false" data-post-id="64106524cb7a2a003d13f3dd" data-color-scheme="light" data-avatar-saturation="80" data-accent-color="#fe5d4c" data-comments-enabled="all" data-publication="Product Marketing Alliance" crossorigin="anonymous"></script> <div id="bottomAdsContainer">  <div id='div-gpt-ad-1708431360026-0' style='min-width: 240px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431360026-0'); }); </script> </div> </div> </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Product marketing insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your product marketing career & network with product marketing experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! 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State of Product Marketing Leadership 2023 Report