Member Acquisition | Higher Logic

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href="https://www.higherlogic.com/" rel="home"> <img class="max-w-[10rem]" src="https://www.higherlogic.com/wp-content/uploads/2023/08/HigherLogic_logo_stacked.png" alt="Higher Logic Home" /> </a> </div> <div class="header-menu flex flex-col justify-center"> <div id="mega-menu-wrap-main-nav" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-main-nav" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover_intent" data-effect="fade" data-effect-speed="200" data-effect-mobile="slide" data-effect-speed-mobile="200" data-panel-width=".main-nav" data-panel-inner-width="1400px" data-mobile-force-width="body" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="standard" data-breakpoint="0" data-unbind="true" data-mobile-state="collapse_all" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-23' id='mega-menu-item-23'><a class="mega-menu-link" href="#" aria-haspopup="true" aria-expanded="false" tabindex="0">Products<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-23-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-product-logo-section mega-menu-columns-3-of-12 product-logo-section' id='mega-menu-23-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_media_image mega-menu-item-media_image-2' id='mega-menu-item-media_image-2'><a href="/thrive"><img width="300" height="39" src="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_thrive_logo-300x39.png" class="image wp-image-120 attachment-medium size-medium" alt="Higher Logic Thrive" style="max-width: 100%; height: auto;" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_thrive_logo-300x39.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/08/hl_thrive_logo.png 415w" sizes="(max-width: 300px) 100vw, 300px" /></a></li><li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-2' id='mega-menu-item-text-2'> <div class="textwidget"><p><strong>FOR ASSOCIATIONS</strong><br /> Member engagement is at the heart of what we do</p> </div> </li> </ul> </li><li class='mega-menu-column mega-border-right-wh mega-pad-bottom mega-menu-columns-3-of-12 border-right-wh pad-bottom' id='mega-menu-23-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1405' id='mega-menu-item-1405'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/thrive/packages/">Core Products</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-5809' id='mega-menu-item-5809'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/thrive/add-ons/">Add-ons</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-188' id='mega-menu-item-188'><a class="mega-custom-icon mega-menu-link" href="/thrive/integrations/">Integrations</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1528' id='mega-menu-item-1528'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/thrive/getting-started/">Getting Started</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-190' id='mega-menu-item-190'><a class="mega-custom-icon mega-menu-link" href="/thrive/product-updates/">Product Updates</a></li> </ul> </li><li class='mega-menu-column mega-product-logo-section mega-menu-columns-3-of-12 product-logo-section' id='mega-menu-23-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_media_image mega-menu-item-media_image-3' id='mega-menu-item-media_image-3'><a href="https://vanilla.higherlogic.com/"><img width="300" height="38" src="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_vanilla_logo-300x38.png" class="image wp-image-121 attachment-medium size-medium" alt="Higher Logic Vanilla" style="max-width: 100%; height: auto;" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_vanilla_logo-300x38.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/08/hl_vanilla_logo.png 415w" sizes="(max-width: 300px) 100vw, 300px" /></a></li><li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-3' id='mega-menu-item-text-3'> <div class="textwidget"><p><strong>FOR B2B/B2C</strong><br /> Building lasting relationships with customers just got a whole lot easier</p> </div> </li> </ul> </li><li class='mega-menu-column mega-pad-bottom mega-menu-columns-3-of-12 pad-bottom' id='mega-menu-23-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-4813' id='mega-menu-item-4813'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/platform-overview/">Platform Overview</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-4814' id='mega-menu-item-4814'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/packages/">Packages</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-183' id='mega-menu-item-183'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/integrations/">Integrations</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-4815' id='mega-menu-item-4815'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/getting-started/">Getting Started</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-185' id='mega-menu-item-185'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/product-updates/">Product Updates</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-24' id='mega-menu-item-24'><a class="mega-menu-link" href="#" aria-haspopup="true" aria-expanded="false" tabindex="0">Solutions<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row mega-right-column-gray right-column-gray' id='mega-menu-24-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-small-pad mega-menu-columns-2-of-12 small-pad' id='mega-menu-24-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-4' id='mega-menu-item-text-4'><h4 class="mega-block-title">Who does your community serve?</h4> <div class="textwidget"></div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-24-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-ancestor mega-current-menu-parent mega-menu-item-has-children mega-disable-link mega-menu-item-963' id='mega-menu-item-963'><a class="mega-menu-link" tabindex="0">MEMBERS<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-214' id='mega-menu-item-214'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/member-engagement/"><span class="mega-description-group"><span class="mega-menu-title">Member Engagement</span><span class="mega-menu-description">Keep members coming back</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-current-menu-item mega-has-icon mega-icon-left mega-has-description mega-menu-item-215' id='mega-menu-item-215'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/member-acquisition/" aria-current="page"><span class="mega-description-group"><span class="mega-menu-title">Member Acquisition</span><span class="mega-menu-description">Grow your audience</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-216' id='mega-menu-item-216'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/member-retention/"><span class="mega-description-group"><span class="mega-menu-title">Member Retention</span><span class="mega-menu-description">Strengthen your association</span></span></a></li> </ul> </li> </ul> </li><li class='mega-menu-column mega-menu-break mega-menu-columns-3-of-12 menu-break' id='mega-menu-24-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-disable-link mega-menu-item-964' id='mega-menu-item-964'><a class="mega-menu-link" tabindex="0">CUSTOMERS<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-217' id='mega-menu-item-217'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/customer-retention/"><span class="mega-description-group"><span class="mega-menu-title">Customer Retention</span><span class="mega-menu-description">Build relationships that last</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-218' id='mega-menu-item-218'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/advocacy-engagement/"><span class="mega-description-group"><span class="mega-menu-title">Advocacy & Engagement</span><span class="mega-menu-description">Foster brand awareness and loyalty</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-219' id='mega-menu-item-219'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/case-deflection/"><span class="mega-description-group"><span class="mega-menu-title">Case Deflection</span><span class="mega-menu-description">Scale your customer support team</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-220' id='mega-menu-item-220'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/product-feedback/"><span class="mega-description-group"><span class="mega-menu-title">Product Feedback</span><span class="mega-menu-description">Listen to and engage your customers</span></span></a></li> </ul> </li> </ul> </li><li class='mega-menu-column mega-bg-gray mega-menu-columns-4-of-12 bg-gray' id='mega-menu-24-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-7' id='mega-menu-item-text-7'> <div class="textwidget"><p><strong>SOLUTIONS BY ORGANIZATION TYPE</strong></p> </div> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-221' id='mega-menu-item-221'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/professional-associations/">Professional Associations</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-222' id='mega-menu-item-222'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/trade-associations/">Trade Associations</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-224' id='mega-menu-item-224'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/user-groups/">User Groups</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-225' id='mega-menu-item-225'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/b2b/">B2B</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-226' id='mega-menu-item-226'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/b2c/">B2C</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-7388' id='mega-menu-item-7388'><a class="mega-menu-link" href="https://www.higherlogic.com/ai-features/" tabindex="0">AI Features</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-2935' id='mega-menu-item-2935'><a class="mega-menu-link" href="https://www.higherlogic.com/customer-showcase/" tabindex="0">Customer Showcase</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-1702' id='mega-menu-item-1702'><a class="mega-menu-link" href="https://www.higherlogic.com/why-community/" tabindex="0">Why Community?</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-27' id='mega-menu-item-27'><a class="mega-menu-link" href="https://www.higherlogic.com/resources/" aria-haspopup="true" aria-expanded="false" tabindex="0">Resources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row mega-right-column-gray right-column-gray' id='mega-menu-27-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-white-button-highlight mega-menu-white-border-right mega-menu-columns-3-of-12 white-button-highlight menu-white-border-right' id='mega-menu-27-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-5462' id='mega-menu-item-5462'><a target="_blank" class="mega-custom-icon mega-menu-link" href="https://superforum.higherlogic.com/">Super Forum</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-232' id='mega-menu-item-232'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/resources/">Education</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1078' id='mega-menu-item-1078'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/events/">Events & Webinars</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-2516' id='mega-menu-item-2516'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/blog/">Blog</a></li> </ul> </li><li class='mega-menu-column mega-white-button-highlight mega-menu-columns-5-of-12 white-button-highlight' id='mega-menu-27-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-235' id='mega-menu-item-235'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/podcasts/">Podcast</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4964' id='mega-menu-item-4964'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/news/">News</a></li> </ul> </li><li class='mega-menu-column mega-bg-gray mega-small-vertical-pad mega-header-image-area mega-menu-columns-4-of-12 bg-gray small-vertical-pad header-image-area' id='mega-menu-27-0-2'></li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-28' id='mega-menu-item-28'><a class="mega-menu-link" href="#" aria-haspopup="true" aria-expanded="false" tabindex="0">About<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-28-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-white-button-highlight mega-menu-white-border-right mega-menu-columns-3-of-12 white-button-highlight menu-white-border-right' id='mega-menu-28-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4816' id='mega-menu-item-4816'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/history/">Our History</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1711' id='mega-menu-item-1711'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/our-expertise/">Our Expertise</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-244' id='mega-menu-item-244'><a class="mega-custom-icon mega-menu-link" href="/partnerships/">Our Partners</a></li> </ul> </li><li class='mega-menu-column mega-white-button-highlight mega-menu-columns-3-of-12 white-button-highlight' id='mega-menu-28-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1758' id='mega-menu-item-1758'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/careers/">Careers</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4571' id='mega-menu-item-4571'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/leadership/">Our Leadership</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4682' id='mega-menu-item-4682'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/careers/floyd/">Who is Floyd?</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-2-of-12' id='mega-menu-28-0-2'></li><li class='mega-menu-column mega-bg-gray mega-menu-columns-4-of-12 bg-gray' id='mega-menu-28-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_custom_html mega-menu-item-custom_html-2' id='mega-menu-item-custom_html-2'><div class="textwidget custom-html-widget"><div class="flex flex-col items-start"> <img class="dropdown-video-preview max-w-5xl w-full lg:w-[64rem] pl-4 lg:pl-0" src="/wp-content/uploads/2023/08/shutterstock_2201267295-1.png" /> <button class="dropdown-video-play-button"><img class="absolute w-40 hover:w-44 left-[calc(50%-80px)] hover:left-[calc(50%-88px)] top-[calc(50%-80px)] hover:top-[calc(50%-88px)] transition-all duration-75 ease-in-out" src="/wp-content/uploads/2023/08/hl_video_play_button.png" /></button> <div 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https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-6-1024x645.png 1024w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-6-768x484.png 768w" sizes="(max-width: 1151px) 100vw, 1151px" /> </div> <div class="max-w-screen-xl m-auto px-0 lg:px-6"> <div class="flex justify-end"> <div class="bg-hl-charcoal shadow-lg text-hl-white w-full lg:w-[500px] relative z-10 p-6 md:p-12"> <div class="mb-4 font-bold">DRIVE MEMBER ACQUISITION</div> <h1 class="mb-4 text-4xl"><p><strong>Grow</strong> your audience</p> </h1> <p>Make a larger industry impact and achieve your mission. </p> <div class="header-cta-gradient-wrapper inline-block relative bg-gradient-to-r from-hl-orange-gradient-light to-hl-orange-gradient-dark p-0.5 hover:p-1 m-0.5 hover:m-0 transition-all duration-75 ease-in-out text-center"> <a href="https://www.higherlogic.com/request-demo/" target="_self" class="font-bold bg-hl-charcoal text-hl-white py-3 px-8 block uppercase text-xs hover:no-underline">Book a Demo</a> </div> </div> </div> </div> </div> <div class="thrive-hero bg-hl-lighter-gray pt-24"> <div class="hl-soft-margin"> <div class="grid grid-cols-1 md:grid-cols-5"> <div class="py-8 pr-0 md:pr-8 col-span-2"> <div class=""> <h2 class="mb-4 text-3xl font-bold">Make your membership irresistible</h2> <div class="thrive-hero-accordion-wrapper bg-hl-white shadow-3xl p-8"> <button class="thrive-hero-accordion-button w-full flex items-center justify-between py-4"> <span class="inline-block text-hl-charcoal text-lg font-bold text-left">Streamline recruitment campaigns</span> <i class="thrive-hero-accordion-indicator fa-regular fa-circle-chevron-up text-3xl text-hl-red-orange"></i> </button> <div class="thrive-hero-accordion-body border-b-2 border-hl-red-orange last:border-0 overflow-hidden transition-all duration-500 ease-in-out"> <p class="text-hl-charcoal pb-4">Identify prospective members and streamline recruitment campaigns with little staff intervention.</p> </div> <button class="thrive-hero-accordion-button w-full flex items-center justify-between py-4"> <span class="inline-block text-hl-charcoal text-lg font-bold text-left">Reach prospective members at just the right time</span> <i class="thrive-hero-accordion-indicator fa-regular fa-circle-chevron-up text-3xl text-hl-red-orange"></i> </button> <div class="thrive-hero-accordion-body border-b-2 border-hl-red-orange last:border-0 overflow-hidden transition-all duration-500 ease-in-out"> <p class="text-hl-charcoal pb-4">Nurture prospects through the pipeline by communicating the value your association provides each step of the way. </p> </div> <button class="thrive-hero-accordion-button w-full flex items-center justify-between py-4"> <span class="inline-block text-hl-charcoal text-lg font-bold text-left">Create a professional home, online</span> <i class="thrive-hero-accordion-indicator fa-regular fa-circle-chevron-up text-3xl text-hl-red-orange"></i> </button> <div class="thrive-hero-accordion-body border-b-2 border-hl-red-orange last:border-0 overflow-hidden transition-all duration-500 ease-in-out"> <p class="text-hl-charcoal pb-4">Become an indispensable source of trusted connections with an easy-to-use private online community.</p> </div> </div> </div> </div> <div class="pt-8 pl-8 flex flex-col justify-end col-span-3"> <img width="568" height="515" src="https://www.higherlogic.com/wp-content/uploads/2023/10/higher-logic-solutions-details.png" class="attachment-full size-full" alt="woman on her phone" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/10/higher-logic-solutions-details.png 568w, https://www.higherlogic.com/wp-content/uploads/2023/10/higher-logic-solutions-details-300x272.png 300w" sizes="(max-width: 568px) 100vw, 568px" /> </div> </div> </div> </div> <div class="py-24"> <div class="hl-soft-margin"> <div class="grid grid-cols-1 md:grid-cols-2 gap-x-12 items-center"> <div class="relative mb-8 md:mb-0"> <img width="680" height="430" src="https://www.higherlogic.com/wp-content/uploads/2023/10/hl-circles-3.jpg" class="attachment-full size-full" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/10/hl-circles-3.jpg 680w, https://www.higherlogic.com/wp-content/uploads/2023/10/hl-circles-3-300x190.jpg 300w" sizes="(max-width: 680px) 100vw, 680px" /> <div class="absolute bottom-0 left-0 bg-hl-charcoal py-4 px-6 bg-opacity-90"> <img width="300" height="39" src="https://www.higherlogic.com/wp-content/uploads/2023/09/thrive-logo-white-300x39.png" class="attachment-medium size-medium" alt="Higher Logic Thrive" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/09/thrive-logo-white-300x39.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/09/thrive-logo-white.png 390w" sizes="(max-width: 300px) 100vw, 300px" /> </div> </div> <div class=""> <h1 class="mb-4 font-bold">Meet Higher Logic Thrive </h1> <p class="mb-4">Drive member acquisition with the industry-leading online community and marketing platform. Purpose-built for the unique needs of associations and based on nearly 20 years of experience.</p> <div class="header-cta-gradient-wrapper inline-block relative bg-gradient-to-r from-hl-orange-gradient-light to-hl-orange-gradient-dark p-0.5 hover:p-1 m-0.5 hover:m-0 transition-all duration-75 ease-in-out text-center"> <a href="https://www.higherlogic.com/request-demo/" target="_self" class="bg-hl-white text-hl-charcoal text-xs font-bold py-3 px-8 block uppercase hover:no-underline">Book a Demo</a> </div> </div> </div> </div> </div> <div class="standard-page-secondary-tab-section py-24 bg-hl-lighter-gray"> <div class="hl-soft-margin"> <div class="text-center text-2xl font-bold mb-8">Features that grow your audience</div> <div class="desktop-tabs-view hidden md:block"> <div class="standard-page-secondary-tabs mb-14 inline-block flex justify-center border-b-2 border-hl-orange"> <button id="secondary-tab-0" class="standard-page-secondary-tab-button flex-1 p-8 text-hl-charcoal float-left p-4 mr-2 last:mr-0 mb-[2px] border-transparent border-b-2 hover:border-hl-orange flex flex-col items-center justify-center"> <p class="font-bold text-xl text-center mb-0">Automated Campaigns</p> </button> <button id="secondary-tab-1" class="standard-page-secondary-tab-button flex-1 p-8 text-hl-charcoal float-left p-4 mr-2 last:mr-0 mb-[2px] border-transparent border-b-2 hover:border-hl-orange flex flex-col items-center justify-center"> <p class="font-bold text-xl text-center mb-0">Web Tracking</p> </button> <button id="secondary-tab-2" class="standard-page-secondary-tab-button flex-1 p-8 text-hl-charcoal float-left p-4 mr-2 last:mr-0 mb-[2px] border-transparent border-b-2 hover:border-hl-orange flex flex-col items-center justify-center"> <p class="font-bold text-xl text-center mb-0">Online Member Community</p> </button> </div> <div id="secondary-tab-0-body" class="grid grid-cols-2 gap-8 secondary-tab-body items-center"> <div class=""> <div class="mb-4"><p><strong>Automated Campaigns</strong><br /> Create staff efficiency with pre-built email templates and automated campaigns loaded and ready-to-go. Launch your first automated campaign in minutes!</p> </div> </div> <div class=""> <img width="1024" height="689" src="https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-1024x689.png" class="py-4" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-1024x689.png 1024w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-300x202.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-768x517.png 768w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2.png 1160w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div id="secondary-tab-1-body" class="grid grid-cols-2 gap-8 secondary-tab-body items-center"> <div class=""> <div class="mb-4"><p><strong>Web Tracking</strong><br /> Better understand what prospects want and demonstrate the value membership could provide by triggering communications based on their behavior.</p> </div> </div> <div class=""> <img width="580" height="390" src="https://www.higherlogic.com/wp-content/uploads/2023/11/Group-8721.png" class="py-4" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/11/Group-8721.png 580w, https://www.higherlogic.com/wp-content/uploads/2023/11/Group-8721-300x202.png 300w" sizes="(max-width: 580px) 100vw, 580px" /> </div> </div> <div id="secondary-tab-2-body" class="grid grid-cols-2 gap-8 secondary-tab-body items-center"> <div class=""> <div class="mb-4"><p><strong>Online Member Community</strong><br /> Create a place for your members to have discussions, share resources, network and learn in the online platform, via email or in app – meeting your members wherever they are.</p> </div> </div> <div class=""> <img width="580" height="390" src="https://www.higherlogic.com/wp-content/uploads/2023/11/shutterstock_20795918201-5.png" class="py-4" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/11/shutterstock_20795918201-5.png 580w, https://www.higherlogic.com/wp-content/uploads/2023/11/shutterstock_20795918201-5-300x202.png 300w" sizes="(max-width: 580px) 100vw, 580px" /> </div> </div> </div> <section id="splide-mobile-secondary-tabs-block" class="splide mobile-secondary-tabs-view-block block md:hidden" aria-label="Tab-Mobile-View-Block-Slider"> <div class="splide__arrows"> <button class="splide__arrow splide__arrow--prev"> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/arrow_previous.1d2e0c.png" class="w-[40px]" /> </button> <button class="splide__arrow splide__arrow--next"> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/arrow_next.d0581b.png" class="w-[40px]" /> </button> </div> <div class="splide__track"> <ul class="splide__list"> <li class="splide__slide"> <div class="border-b-2 border-hl-orange flex justify-center items-center mb-8 flex flex-col items-center justify-center"> <p class="font-bold text-sm text-center">Automated Campaigns</p> </div> <div class="mb-8"> <div class="pb-4 mb-4"><p><strong>Automated Campaigns</strong><br /> Create staff efficiency with pre-built email templates and automated campaigns loaded and ready-to-go. Launch your first automated campaign in minutes!</p> </div> </div> <div class=""> <img width="1024" height="689" src="https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-1024x689.png" class="py-4" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-1024x689.png 1024w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-300x202.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2-768x517.png 768w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-3-2.png 1160w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </li> <li class="splide__slide"> <div class="border-b-2 border-hl-orange flex justify-center items-center mb-8 flex flex-col items-center justify-center"> <p class="font-bold text-sm text-center">Web Tracking</p> </div> <div class="mb-8"> <div class="pb-4 mb-4"><p><strong>Web Tracking</strong><br /> Better understand what prospects want and demonstrate the value membership could provide by triggering communications based on their behavior.</p> </div> </div> <div class=""> <img width="580" height="390" src="https://www.higherlogic.com/wp-content/uploads/2023/11/Group-8721.png" class="py-4" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/11/Group-8721.png 580w, https://www.higherlogic.com/wp-content/uploads/2023/11/Group-8721-300x202.png 300w" sizes="(max-width: 580px) 100vw, 580px" /> </div> </li> <li class="splide__slide"> <div class="border-b-2 border-hl-orange flex justify-center items-center mb-8 flex flex-col items-center justify-center"> <p class="font-bold text-sm text-center">Online Member Community</p> </div> <div class="mb-8"> <div class="pb-4 mb-4"><p><strong>Online Member Community</strong><br /> Create a place for your members to have discussions, share resources, network and learn in the online platform, via email or in app – meeting your members wherever they are.</p> </div> </div> <div class=""> <img width="580" height="390" src="https://www.higherlogic.com/wp-content/uploads/2023/11/shutterstock_20795918201-5.png" class="py-4" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/11/shutterstock_20795918201-5.png 580w, https://www.higherlogic.com/wp-content/uploads/2023/11/shutterstock_20795918201-5-300x202.png 300w" sizes="(max-width: 580px) 100vw, 580px" /> </div> </li> </ul> </div> </section> </div> </div> <div class="featured-case-study pt-16 pb-16"> <div class="hl-soft-margin"> <div class="grid grid-cols-1 md:grid-cols-2 gap-x-12 items-center"> <div class="relative after:content-[''] after:block after:absolute after:bottom-0 after:right-0 after:w-12 after:h-12 after:bg-hl-white after:z-10 before:skew-x-[40deg] before:block before:absolute before:bottom-0 before:right-12 before:left-0 before:h-12 before:bg-hl-white before:z-10 overflow:hidden before:origin-bottom"> <img width="2120" height="1414" src="https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068.jpg" class=" wp-post-image" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068.jpg 2120w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-300x200.jpg 300w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-1024x683.jpg 1024w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-768x512.jpg 768w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-1536x1024.jpg 1536w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-2048x1366.jpg 2048w" sizes="(max-width: 2120px) 100vw, 2120px" /> </div> <div class=""> <img width="131" height="29" src="https://www.higherlogic.com/wp-content/uploads/2023/09/ffa-logo.png" class="mb-4" alt="" decoding="async" /> <h1 class="mb-4 font-bold"> FFA Streamlined Their Tech Stack and Improved Member Engagement </h1> <p class="mb-4">Higher Logic Thrive enabled them to streamline their tech stack with one cohesive platform and improve their member experience which lead to higher member engagement. </p> <p><strong>Results:</strong></p> <div class="featured-case-study__results"> <ul class="graphic-list mb-8"> <li> 108% increase in the number of members on their email list and community </li> <li> Saved staff time </li> <li> Drove higher member engagement </li> </ul> </div> <div class="header-cta-gradient-wrapper inline-block relative bg-gradient-to-r from-hl-orange-gradient-light to-hl-orange-gradient-dark p-0.5 hover:p-1 m-0.5 hover:m-0 transition-all duration-75 ease-in-out text-center"> <a href="https://www.higherlogic.com/case_studies/ffa/" class="bg-hl-white text-hl-charcoal text-xs font-bold py-3 px-8 block uppercase hover:no-underline">View Case Study</a> </div> </div> </div> </div> </div> <div class="bg-hl-lighter-gray py-24"> <div class="hl-soft-margin"> <h2 class="text-center font-bold text-3xl text-hl-charcoal mb-12">Trending Resources for Member Acquisition</h2> <div class="md:flex gap-4"> <div class="mb-4 md:mb-0 md:basis-1/3 overflow-hidden"> <div class="h-52 w-full overflow-hidden relative"> <img width="1200" height="627" src="https://www.higherlogic.com/wp-content/uploads/2024/11/Social_AMER24-1.jpg" class="object-cover w-full h-full wp-post-image" alt="2024 Association Member Experience Report" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2024/11/Social_AMER24-1.jpg 1200w, https://www.higherlogic.com/wp-content/uploads/2024/11/Social_AMER24-1-300x157.jpg 300w, https://www.higherlogic.com/wp-content/uploads/2024/11/Social_AMER24-1-1024x535.jpg 1024w, https://www.higherlogic.com/wp-content/uploads/2024/11/Social_AMER24-1-768x401.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> <div class="absolute bg-hl-charcoal px-4 py-2 top-0 left-0"> <p class="text-hl-white p-0 m-0 text-sm">17 min read</p> </div> </div> <div class="bg-hl-white p-8 relative md:h-full before:content-[''] before:absolute before:block before:h-2.5 before:bg-hl-red-orange before:w-6/12 before:top-0 before:left-0"> <p class="text-sm">Tags: <span class="tag-comma"><a class="text-hl-red-orange" href="https://www.higherlogic.com/resources/?_sft_resource_type=report">Report</a></span></p> <h3 class="font-bold text-2xl"><a href="https://www.higherlogic.com/g/2024-assoc-member-experience-report/" target="_blank">The 2024 Association Member Experience Report</a></h2> <p><br />Understand what your members value most. We surveyed nearly 400 association members to learn what members want.</p> <a class="font-bold underline" href="https://www.higherlogic.com/g/2024-assoc-member-experience-report/" target="_blank">Get Your Copy</a> </div> </div> <div class="mb-4 md:mb-0 md:basis-1/3 overflow-hidden"> <div class="h-52 w-full overflow-hidden relative"> <img width="2121" height="1414" src="https://www.higherlogic.com/wp-content/uploads/2023/03/iStock-1333810621.jpg" class="object-cover w-full h-full wp-post-image" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/03/iStock-1333810621.jpg 2121w, https://www.higherlogic.com/wp-content/uploads/2023/03/iStock-1333810621-300x200.jpg 300w, https://www.higherlogic.com/wp-content/uploads/2023/03/iStock-1333810621-1024x683.jpg 1024w, https://www.higherlogic.com/wp-content/uploads/2023/03/iStock-1333810621-768x512.jpg 768w, https://www.higherlogic.com/wp-content/uploads/2023/03/iStock-1333810621-1536x1024.jpg 1536w, https://www.higherlogic.com/wp-content/uploads/2023/03/iStock-1333810621-2048x1365.jpg 2048w" sizes="(max-width: 2121px) 100vw, 2121px" /> </div> <div class="bg-hl-white p-8 relative md:h-full before:content-[''] before:absolute before:block before:h-2.5 before:bg-hl-red-orange before:w-6/12 before:top-0 before:left-0"> <p class="text-sm">Tags: <span class="tag-comma"><a class="text-hl-red-orange" href="https://www.higherlogic.com/resources/?_sft_resource_type=webinar">Webinar</a></span></p> <h3 class="font-bold text-2xl"><a href="https://www.higherlogic.com/lp/attracting-and-retaining-the-next-gen-webinar-2023-on-demand/" target="_blank">Attracting and Retaining the Next Generation of Association Members and Staff</a></h2> <p><br />Our panel explored the ways associations can support the next generation of members and staff.</p> <a class="font-bold underline" href="https://www.higherlogic.com/lp/attracting-and-retaining-the-next-gen-webinar-2023-on-demand/" target="_blank">Watch Now</a> </div> </div> <div class="mb-4 md:mb-0 md:basis-1/3 overflow-hidden"> <div class="h-52 w-full overflow-hidden relative"> <img width="1160" height="650" src="https://www.higherlogic.com/wp-content/uploads/2023/09/shutterstock_2325259615-copy-1.png" class="object-cover w-full h-full wp-post-image" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/09/shutterstock_2325259615-copy-1.png 1160w, https://www.higherlogic.com/wp-content/uploads/2023/09/shutterstock_2325259615-copy-1-300x168.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/09/shutterstock_2325259615-copy-1-1024x574.png 1024w, https://www.higherlogic.com/wp-content/uploads/2023/09/shutterstock_2325259615-copy-1-768x430.png 768w" sizes="(max-width: 1160px) 100vw, 1160px" /> <div class="absolute bg-hl-charcoal px-4 py-2 top-0 left-0"> <p class="text-hl-white p-0 m-0 text-sm">17 min read</p> </div> </div> <div class="bg-hl-white p-8 relative md:h-full before:content-[''] before:absolute before:block before:h-2.5 before:bg-hl-red-orange before:w-6/12 before:top-0 before:left-0"> <p class="text-sm">Tags: <span class="tag-comma"><a class="text-hl-red-orange" href="https://www.higherlogic.com/resources/?_sft_resource_type=report">Report</a></span></p> <h3 class="font-bold text-2xl"><a href="https://www.higherlogic.com/g/2023-assoc-community-benchmark-report/" target="_blank">The 2023 Association Community Benchmark Report</a></h2> <p><br />Compare your association’s community health with others in the industry with Higher Logic’s 2023 Association Community Benchmark.</p> <a class="font-bold underline" href="https://www.higherlogic.com/g/2023-assoc-community-benchmark-report/" target="_blank">Get Your Copy</a> </div> </div> <div class="mb-4 md:mb-0 md:basis-1/3 overflow-hidden"> <div class="h-52 w-full overflow-hidden relative"> <img width="1200" height="627" src="https://www.higherlogic.com/wp-content/uploads/2024/08/Social-2.jpg" class="object-cover w-full h-full wp-post-image" alt="2024 Association Community Benchmark Report" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2024/08/Social-2.jpg 1200w, https://www.higherlogic.com/wp-content/uploads/2024/08/Social-2-300x157.jpg 300w, https://www.higherlogic.com/wp-content/uploads/2024/08/Social-2-1024x535.jpg 1024w, https://www.higherlogic.com/wp-content/uploads/2024/08/Social-2-768x401.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> <div class="absolute bg-hl-charcoal px-4 py-2 top-0 left-0"> <p class="text-hl-white p-0 m-0 text-sm">17 min read</p> </div> </div> <div class="bg-hl-white p-8 relative md:h-full before:content-[''] before:absolute before:block before:h-2.5 before:bg-hl-red-orange before:w-6/12 before:top-0 before:left-0"> <p class="text-sm">Tags: <span class="tag-comma"><a class="text-hl-red-orange" href="https://www.higherlogic.com/resources/?_sft_resource_type=report">Report</a></span></p> <h3 class="font-bold text-2xl"><a href="https://www.higherlogic.com/g/2024-assoc-community-benchmark-report/?utm_medium=web&utm_source=blog&utm_campaign=wc2024-082024associationcommunitybenchmarkreport-association&utm_content=report" target="_blank">The 2024 Association Community Benchmark Report</a></h2> <p><br />Compare your association’s community performance with others in the industry with Higher Logic’s 2024 Association Community Benchmark.</p> <a class="font-bold underline" href="https://www.higherlogic.com/g/2024-assoc-community-benchmark-report/?utm_medium=web&utm_source=blog&utm_campaign=wc2024-082024associationcommunitybenchmarkreport-association&utm_content=report" target="_blank">Get Your Copy</a> </div> </div> </div> </div> </div> <div class="thrive-home-faq-section py-16 bg-hl-lighter-gray"> <div class="hl-soft-margin"> <div class="flex flex-col justify-center items-center"> <h2 class="text-3xl mb-12 font-bold market-partial-border">Member Acquisition FAQs</h2> </div> <div class="grid grid-cols-1 md:grid-cols-2"> <div class="faq-left pr-0 md:pr-4"> <button class="thrive-faq-question-button flex justify-between w-full font-semibold py-3 text-left pr-12 relative"> <p class="text-hl-charcoal"> How do I attract new members to my association? </p> <i class="fa-regular fa-circle-plus thrive-faq-accordion-indicator text-hl-orange-gradient-dark text-3xl absolute right-0"></i> </button> <div class="thrive-faq-question-panel mb-2 border-b-2 border-hl-orange-gradient-dark md:last:border-0 overflow-hidden transition-all duration-500 ease-in-out"> <div class="pb-4 pr-8 standard-text-area"><p>One great way to promote association membership is to create a community where your members can exchange ideas, discuss issues and learn from each other. Higher Logic Thrive provides a plug and play solution for building an online community where your users can engage, creating value for your association.</p> </div> </div> <button class="thrive-faq-question-button flex justify-between w-full font-semibold py-3 text-left pr-12 relative"> <p class="text-hl-charcoal">How can Higher Logic Thrive help grow my professional membership organization? </p> <i class="fa-regular fa-circle-plus thrive-faq-accordion-indicator text-hl-orange-gradient-dark text-3xl absolute right-0"></i> </button> <div class="thrive-faq-question-panel mb-2 border-b-2 border-hl-orange-gradient-dark md:last:border-0 overflow-hidden transition-all duration-500 ease-in-out"> <div class="pb-4 pr-8 standard-text-area"><p>An online community provides invaluable benefits for association members because it creates an opportunity for your members to access exclusive content they won’t have access to otherwise. Creating an online community for your association members to engage in brings like-minded industry members together and often they will bring their colleagues with them to join in the conversation.</p> </div> </div> </div> <div class="faq-right pl-0 md:pl-4"> <button class="thrive-faq-question-button flex justify-between w-full font-semibold py-3 text-left pr-12 relative"> <p class="text-hl-charcoal">What types of membership benefits can I offer to attract new association members? </p> <i class="fa-regular fa-circle-plus thrive-faq-accordion-indicator text-hl-orange-gradient-dark text-3xl absolute right-0"></i> </button> <div class="thrive-faq-question-panel mb-2 border-b-2 border-hl-orange-gradient-dark last:border-0 overflow-hidden transition-all duration-500 ease-in-out"> <div class="pb-4 pr-8 standard-text-area"><p>Providing your association members with an online community can help you attract new members because trade associations and professional associations are the go-to resources for professionals to exchange ideas, promote cross-selling opportunities and engage in learning opportunities. By providing your members with online community opportunities, they are able to grow in their profession and learn how to provide relevant services clients and customers need.</p> </div> </div> </div> </div> </div> </div> <div class="home-page-hero bg-gradient-to-bl from-hl-orange-gradient-dark to-hl-orange-gradient-light relative lg:py-24"> <div class="static w-full lg:absolute lg:w-[60%] 2xl:w-[66%] h-full top-0 overflow-hidden right-0"> <img width="1151" height="650" src="https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-16.png" class="w-full h-full object-cover object-center" alt="" decoding="async" srcset="https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-16.png 1151w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-16-300x169.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-16-1024x578.png 1024w, https://www.higherlogic.com/wp-content/uploads/2023/11/solutions-16-768x434.png 768w" sizes="(max-width: 1151px) 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