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class="text-sm text-shade-70 group-hover:text-black">Baue dein Business online aus</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Auf allen Kanälen verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Millionen von Kund:innen und steigere den Umsatz</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Persönlich verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Weltweit verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaler Verkauf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkaufe im Großhandel und direkt<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-Business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Akzeptiere Online-Zahlungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Richte Zahlungsarten ein</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="font-bold text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Dein Business vermarkten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Kund:innen und gewinne lebenslange Fans</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing auf Social Media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Integrationen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Pflege deine Kundenbeziehungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lerne deine Zielgruppe kennen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Einblick in deine Kundschaft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Verwalten" class="font-bold text-t7 inline-block">Verwalten</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verwalten"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte dein Business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verfolge Umsatz, Bestellungen und Analysen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leistungsmessung<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analysen und Berichte</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte deinen Lagerbestand und Bestellungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventar- und Bestellverwaltung</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe Quelle: Shopify-Entwickler:innen . Entwickelt mit den leistungsstarken APIs von Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-Entwickler:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwickelt mit den leistungsstarken APIs von Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Eine Commerce-Lösung für expandierende digitale Marken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle Produkte<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entdecke alle Produkte und Features von Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/pricing">Preisgestaltung</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressourcen-toggle-open" aria-controls="RessourcenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressourcen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hilfe und Support" class="font-bold text-t7 inline-block">Hilfe und Support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hilfe und Support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/de/" aria-label="Externe Quelle: Hilfe und Support . Support rund um die Uhr"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hilfe und Support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Support rund um die Uhr</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipps zur Geschäftsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Beliebte Themen" class="font-bold text-t7 inline-block">Beliebte Themen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Beliebte Themen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/shopsystem"><div class="text-base font-medium"><span class="inline-block arrow-animation">Was ist Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">So funktioniert unsere Commerce-Plattform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Neue, innovative Produkte von Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/die-hoehle-der-loewen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschichten von Gründer:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Lerne von erfolgreichen Händlern</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/branding"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue deine eigene Marke auf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/topics/online-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erstelle einen Marketingplan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/seo-onlineshops"><div class="text-base font-medium"><span class="inline-block arrow-animation">E-Commerce-SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbessere dein Suchmaschinenranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social Media-Strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Fans in Umsatz verwandeln</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/moebel-online-verkaufen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschäftswachstum<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dein Geschäft skalieren</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Grundlegende Tools" class="font-bold text-t7 inline-block">Grundlegende Tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Grundlegende Tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo-Generator<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe Quelle: Stock-Fotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock-Fotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/businessplan-vorlage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vorlage für Geschäftspläne<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/de" aria-label="Externe Quelle: Link-in-Bio-Tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-Bio-Tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-Code-Generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/enterprise">Großes Unternehmen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Was ist neu-toggle-open" aria-controls="Was ist neuDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Was ist neu</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="Was ist neuDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" 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text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Noch heute mit Shopify verkaufen</p><p class="richtext max-w-[680px] text-sm mb-4">Teste Shopify noch heute kostenlos und nutze diese Ressourcen, die dich Schritt für Schritt auf dem Weg zu deinem Ziel begleiten.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fdropshipping-anfangen&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 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href="/de/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Mehr Informationen</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/de/blog/dropshipping-anfangen"/><meta itemProp="dateModified" content="2024-07-05T08:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/de/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/de/blog/topics/dropshipping" class="no-underline hover:text-link-light-hover topic-link">Dropshipping</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Dropshipping Anfangen: Der ultimative Leitfaden für 2025</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Dropshipping ist ein risikoarmer Weg, Produkte online zu verkaufen. Befolge diese neun wichtigen Schritte, um deine Dropshipping-Website zu starten.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/de/blog/authors/alice-viete" class="no-underline" itemProp="url"><span itemProp="name">Alice Viete</span></a></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>5. Juli 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782" alt="Transportfahrzeuge, die von Dropshipping-Anbietern genutzt werden könnten." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Starte noch heute dein Online-Business.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Kostenlos.</p><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fdropshipping-anfangen&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black 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[&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p>Die Gründung eines <a href="/de/blog/was-ist-dropshipping" title="Was ist Dropshipping" target="_blank">Dropshipping</a>-Business ist ein einfacher Weg ins Unternehmertum. Sobald deine Kundschaft in deinem Dropshipping-Store bestellt, liefert dein:e Lieferant:in das Produkt direkt aus, sodass du keine Lagerhaltung betreiben musst und die Gemeinkosten niedrig bleiben.<br><br>Befolge diese neun Schritte, um dein Dropshipping-Geschäft auf die Beine zu stellen.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <h2>Warum solltest du mit Dropshipping anfangen?</h2> <p><span>Dropshipping kann eine attraktive Option sein, da du keine Lagerbestände halten musst und erst Produkte kaufst, wenn du bereits Käufer:innen gefunden hast. Dies reduziert finanzielle Risiken und erleichtert den Einstieg ins E-Commerce-Geschäft.</span></p> </div> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <h4><strong>Inhaltsverzeichnis</strong></h4> <ul> <li><a href="#1">1. Entscheide, ob Dropshipping das richtige Geschäftsmodell für dich ist</a></li> <li><a href="#2">2. Wähle eine Dropshipping-Nische</a></li> <li><a href="#3">3. Wettbewerber:innen recherchieren</a></li> <li><a href="#4">4. Wähle eine:n Lieferant:in</a></li> <li><a href="#5">5. Produkte auswählen und Preise festlegen</a></li> <li><a href="#6">6. Bau einen E-Commerce-Store auf </a></li> <li><a href="#7">7. Entscheide dich für eine Unternehmensstruktur</a></li> <li><a href="#8">8. Finanzen einrichten</a></li> <li><a href="#9">9. Vermarkte dein Dropshipping Business</a></li> <li><a href="#10">Zu vermeidende Dropshipping-Fehler</a></li> <li><a href="#11">Starte dein Dropshipping Business im Jahr 2025</a></li> </ul> </div> <h2 id="1">1. Entscheide, ob Dropshipping das richtige Geschäftsmodell für dich ist</h2> <p>Dropshipping ist nur eine Möglichkeit, ein Online-Geschäft zu betreiben. Bevor du damit anfängst, solltest du dir die Zeit nehmen, um sicherzustellen, dass es das richtige Geschäftsmodell für die Erreichung deiner Ziele ist.</p> <p>Dropshipping eignet sich in der Regel für Personen mit Marketingkenntnissen, die ein Geschäft mit minimalen Vorabinvestitionen betreiben möchten. Da du keine Produkte vorrätig halten oder handhaben musst, kannst du allein mit einem Laptop und einer Internetverbindung starten.</p><div id="text-cta" class="hidden lg:block"></div> <p>Diese Zugänglichkeit ist jedoch mit Abstrichen verbunden. Dropshipping-Händler:innen haben in der Regel weniger Kontrolle über die Waren in ihrem Katalog, und da andere Unternehmen wahrscheinlich die gleichen Produkte verkaufen, kann der Wettbewerb hart sein.</p> <p>Wenn du dich auf das <a href="/de/blog/was-ist-marketing" title="Marketing" target="_blank">Marketing</a> konzentrieren und dein Geschäft nicht um ein Vorzeigeprodukt herum aufbauen willst, dann könnte Dropshipping durchaus für dich geeignet sein.</p> <h2 id="2">2. Wähle eine Dropshipping-Nische</h2> <p>Eine Nische ist ein bestimmtes Segment eines Marktes. Du kannst eine Nische mit deinem Shop, deiner Marke und deiner Produktauswahl anvisieren.</p> <p>Die Auswahl einer Dropshipping-Nische hilft dir, eine Zielgruppe zu identifizieren. Wenn du eine gezielte Kundengruppe vor Augen hast, ist es einfacher, nach Produkten für das Dropshipping zu suchen.</p> <p><strong>Es gibt zwei allgemeine Methoden zur Auswahl einer Marktnische:</strong></p> <ol> <li>Wähle einen <a href="/de/blog/nischenmarkt" title="Nischenmarkt" target="_blank">Nischenmarkt</a>, den du gut kennst oder für den du dich begeistern kannst.</li> <li>Wähle eine Nische, die auf der Marktnachfrage basiert.</li> </ol> <p>Das Ziel der zweiten Methode ist es, Nischen mit hohem Kundeninteresse und geringem Wettbewerb zu finden. Du kannst die Marktnachfrage durch die Recherche von Keywords und Produkten ermitteln. </p> <h3>Eine Nische mit Keyword-Recherche finden</h3> <p>Die Recherche nach Keywords (deutsch = Schlüsselwörter) zeigt dir, wonach die Menschen online suchen. Tools wie Google Trends, Facebook Audience Insights und Keywords Everywhere geben Aufschluss über beliebte produktbezogene Suchanfragen, die dein Onlineshop bedienen könnte.</p> <p>Bei der Bewertung der Suchnachfrage solltest du sowohl das historische Interesse als auch das Suchvolumen berücksichtigen, um eine Nische mit anhaltender oder steigender Beliebtheit zu finden.</p> <p>Der Gründer von eBike Generation, John Murphy, nutzte beispielsweise die Keyword-Recherche, um ein Dropshipping-Unternehmen im Wert von 3 Millionen Dollar aufzubauen, indem er eine unterversorgte Nische identifizierte: E-Bikes für Jäger:innen.</p> <h3>Eine Nische mit Produktforschung finden</h3> <p>Die Produktforschung hilft dir dabei, trendige Produkte zu entdecken und den Geschmack der Verbraucher:innen für verschiedene Produktkategorien zu verstehen.</p> <p>Mit Dropshipping-Apps wie <a href="https://apps.shopify.com/dsers?locale=de&show_store_picker=1" title="DSers" target="_blank">DSers</a> kannst du das Bestellvolumen von Produkten auf Marktplätzen wie <a href="/de/blog/aliexpress" title="Aliexpress" target="_blank">AliExpress</a> einsehen, um die potenzielle Größe deines Unternehmens zu ermitteln.</p> <p>Am besten nutzt du beide Arten der Recherche simultan, um dir ein umfassendes Bild von einer Dropshipping-Nische zu machen. Die Konsumgewohnheiten ändern sich schnell, daher solltest du dich regelmäßig über Keyword-Trends und die Beliebtheit von Produkten informieren.</p> <p>Um dein Geschäft mit der Produktverfügbarkeit in Einklang zu bringen, könntest du dich auch entscheiden, eine:n Dropshipping-Lieferant:in zu wählen, noch bevor du dich für eine Marktlücke entscheidest.</p> <h2 id="3">3. Wettbewerber:innen recherchieren</h2> <p>Die <a href="/de/blog/online-wettbewerber-analyse" title="Wettbewerbsanalyse" target="_blank">Wettbewerbsanalyse</a> ist bei der Gründung eines Dropshipping-Business enorm hilfreich. Verbringe Zeit damit, Informationen über konkurrierende Unternehmen in deinem Marktsegment zu sammeln.</p> <p>Indem du beobachtest, was deine Konkurrenz, insbesondere andere Dropshipping-Händler:innen, anbieten, kannst du potenzielle Produkte und <a href="/de/blog/marketingstrategien" title="Marketingstrategien" target="_blank">Marketingstrategien</a> identifizieren. Überprüfe Produktseiten und Anzeigen in sozialen Medien, um zu sehen, was deine Kundschaft anspricht.</p> <p><strong>So kannst du bei der Konkurrenzanalyse vorgehen:</strong></p> <ul> <li>Führe eine Google-Suche durch</li> <li>Verwende Tools zur Analyse von Wettbewerber:innen</li> <li>Durchsuche soziale Medien</li> <li>Prüfe Marktplätze</li> </ul> <p>Starte deine Suche nach Schlüsselwörtern, die für deine Nische relevant sind, um zu sehen, welche Unternehmen dort auftauchen. Wenn du z. B. ein <a href="/de/blog/haustierprodukte-verkaufen-eigener-haustiershop" title="Dropshipping Haustierbedarf" target="_blank">Dropshipping-Geschäft für Haustierbedarf</a> eröffnen möchtest, könntest du nach "Haustierspielzeug", "Haustierfutter" oder "Haustierbürsten" suchen.</p> <p>Schau dir genau an, welche Unternehmen regelmäßig in den Suchergebnissen auftauchen. Dies sind wahrscheinlich deine Hauptkonkurrent:innen bei den organischen Suchergebnissen. Für tiefere Einblicke solltest du ein dediziertes SEO-Tool verwenden (z. B. SEMrush, Ahrefs, SurferSEO oder ryte).</p> <p>Möglicherweise stellst du fest, dass deine führenden Konkurrent:innen ihre Inhalte für sog. Long-Tail-Keywords optimieren, d. h. für längere, spezifischere Begriffe, nach denen potenzielle Kund:innen suchen.</p> <p>Long-Tail-Keywords sind weniger umkämpft, was sie zu einem strategischen Ziel für kleinere Dropshipping-Websites macht.</p> <p>Deine Konkurrenzanalyse könnte zum Beispiel ergeben, dass das Keyword "Hundehalsbänder" von großen Einzelhändler:innen sehr umkämpft ist, während "LED-Hundehalsbänder" weniger Konkurrenz hat - und "LED-Hundehalsbänder für kleine Hunde" Platz für dein neues Geschäft bietet.</p> <h3>Nutze Tools zur Konkurrenzanalyse</h3> <p>Tools zur Analyse von Wettbewerber:innen sind eine weitere Möglichkeit, Einblicke in die Strategien der Konkurrenz zu erhalten. Schau dir Zugriffskanäle, Besucherzahlen und das Engagement in sozialen Medien an.</p> <p>Wenn du zum Beispiel feststellst, dass ein Konkurrent oder eine Konkurrentin stark auf bezahlte Anzeigen setzt, könntest du eine Konkurrenzkampagne in Betracht ziehen oder mehr in SEO-Inhalte investieren. Wenn er oder sie auf einer sozialen Plattform aktiv ist, die du übersehen hast, könnte es von Vorteil sein, einen Kanal zu eröffnen.</p> <h3>Such auf Social-Media-Plattformen</h3> <p>Verfolge die Social-Media-Kanäle deiner Konkurrent:innen, um zu verstehen, wie sie mit ihren Followern interagieren. Achte dabei auf die Arten von Beiträgen, die die meisten Likes, Kommentare und Freigaben erzeugen.</p> <p>Wenn zum Beispiel jemand in deiner Nische für Haustierbedarf mit DIY-Videos für die Tierpflege für Furore sorgt, solltest du ähnliche Inhalte erstellen. Achte vor allem auf Content-Lücken: Vielleicht gibt es eine unterdurchschnittliche Nachfrage nach Inhalten zu Wellness-Tipps für Haustiere.</p> <h3>Prüfe Marktplätze</h3> <p>Verkäufer:innen auf Marktplatzplattformen wie <a href="/de/blog/ebay-dropshipping" title="eBay Dropshipping" target="_blank">eBay</a>, <a href="/de/blog/amazon-dropshipping" title="Amazon Dropshipping" target="_blank">Amazon</a> und <a href="/de/blog/etsy-dropshipping" title="Etsy Dropshipping" target="_blank">Etsy</a> bieten ebenfalls Einblicke.</p> <p>Achte darauf, wie viele Angebote für ähnliche Produkte existieren. Wenn der Markt gesättigt zu sein scheint, solltest du überlegen, wie du dich von anderen Anbieter:innen abheben kannst, indem du entweder deine Preise senken oder ein erstklassiges Kundenerlebnis bietest, das auf einem Marktplatz in der Form nicht möglich ist.</p> <p><strong>Profi-Tipp:</strong> Am besten dokumentierst du deine gesamte Recherche in einer Tabelle, um die Suche und das Nachschlagen deiner Ergebnisse zu erleichtern.</p> <h2 id="4">4. Wähle eine:n Lieferant:in</h2> <p>Ein:e Dropshipping-Lieferant:in beschafft und verwaltet den Bestand, nimmt Bestellungen und Zahlungen entgegen und organisiert den Versand an die Kundenadressen.</p> <p>Mit solchen Kernaufgaben hat die Wahl des Lieferanten bzw. der Lieferantin einen großen Einfluss auf den Erfolg deines Dropshipping-Business.</p> <p>Abhängig von deiner Nische und den Produkten, die du verkaufst, kannst du mit einem einzigen Unternehmen zusammenarbeiten oder über ein Lieferantenverzeichnis eine Partnerschaft mit mehreren Lieferant:innen eingehen.</p> <p>Beliebte Apps und Websites für Lieferantenverzeichnisse verbinden deinen Shop automatisch mit einem großen Netzwerk von Dropshipping-Lieferant:innen.</p> <p>Mit der DSers-App können Shopify-Benutzer:innen zum Beispiel Produkte von AliExpress, dem globalen Marktplatz, per Dropshipping vertreiben.</p> <h2 id="5">5. Produkte auswählen und Preise festlegen</h2> <p>Die Produkte in deinem Shop werden durch den Bestand deiner Liferant:innen bestimmt. Du wirst viele dieser Artikel in konkurrierenden Dropshipping-Shops finden, daher ist es wichtig, eine Auswahl zu treffen, die dein Nischenpublikum anspricht.</p> <p>Ein gut ausgewählter Produktkatalog schafft Möglichkeiten für Cross- und Upselling, bei denen deine Kundschaft dazu neigt, zusätzliche oder höherpreisige Artikel in den Einkaufswagen zu legen.</p> <p>Wenn du Produkte aus einer App oder einem Marktplatz auswählst, solltest du die Bewertungen anderer Verkäufer:innen sowie die Performance des Anbieters oder der Anbieterin studieren. Sobald du eine Auswahlliste hast, bestellst du am besten mehrere Produktmuster, um die Qualität und Konsistenz zu beurteilen.</p> <p>Wenn deine Strategie die Zusammenarbeit mit ausländischen Anbieter:innen vorsieht, solltest du dich für Produkte entscheiden, die für Expressversanddienste wie z. B. ePacket aus China geeignet sind. Dies kann die Lieferzeiten erheblich verkürzen.</p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp:</strong> Tipps für den <a href="/de/blog/produzieren-in-china" title="Import aus China" target="_blank">Import aus China</a> stellen wir dir in diesem Beitrag vor.</p> <h3>Preisgestaltung für deine Dropshipping-Produkte</h3> <p>Egal, ob es sich um Elektronik, <a href="/de/blog/dropshipping-kleidung" title="Kleidung Dropshipping" target="_blank">Kleidung</a> oder Spielzeug handelt, du brauchst eine Preisstrategie, die dein Dropshipping-Geschäft nachhaltig macht und es dir ermöglicht, bei jedem Verkauf einen Gewinn zu erzielen.</p> <p>Lege unabhängig vom Preispunkt eine Gewinnspanne für jedes Produkt fest, indem du deine gesamten Kosten kalkulierst, einschließlich des an den Lieferanten oder die Lieferantin gezahlten Preises und anderer Betriebskosten. Vergleiche mit den Preisen ähnlicher Produkte auf dem Markt, um sicherzustellen, dass dein Geschäft wettbewerbsfähig ist. </p> <h2 id="6">6. Bau einen E-Commerce-Store auf </h2> <p>Dein Onlineshop ist der Dreh- und Angelpunkt für dein Dropshipping Business, in dem du deinen Produktkatalog präsentieren und deiner Kundschaft die Möglichkeit geben kannst, online bei dir einzukaufen. Er ist auch das Ziel für den Traffic aus deinen Social-Media-Anzeigen.</p> <p>Neben den Produktseiten kann dein Shop auch Inhalte anbieten, die das Kundenerlebnis verbessern. Dazu gehören Produktbewertungen, Benutzerhandbücher, Kaufanleitungen und relevante Blogbeiträge. Zusätzliche Inhalte helfen nicht nur Kundinnen und Kunden bei der Entscheidungsfindung, sie verbessern auch die Sichtbarkeit des Shops in den Suchmaschinenergebnissen.</p> <p>Der Shopify-Shop-Builder verfügt über die beste <a href="/de/blog/conversion-rate" title="Conversion Rates" target="_blank">Conversion Rate</a> im Internet und flexible Designoptionen. Pass das Erscheinungsbild deines Shops mit professionell gestalteten Themes an, die zu deiner Marke passen.<br data-mce-fragment="1"><br data-mce-fragment="1">Das Hinzufügen einer Dropshipping-App zu deinem Shopify-Store vereinfacht die Produktverwaltung und die Auftragsabwicklung. Beliebte Apps sind: </p> <ul> <li>DSers, für die Synchronisierung mit AliExpress.</li> <li>Zendrop, mit mehr als einer Million Produkten.</li> <li>Spocket, mit Lieferant:innen aus den USA, Europa, Brasilien und Indien.</li> </ul> <h3>Verwende KI, um Produktseiten zu verbessern</h3> <p>KI ist in jedem Shopify-Store integriert und hilft dir dabei, Produkte zu verwalten und effektiver zu verkaufen. Nutze KI, um Produktlisten mit Inhalten anzureichern, die über die von deinem Lieferanten oder deiner Lieferantin bereitgestellten Basisinformationen hinausgehen.</p> <p>Gib ein paar Keywords in Shopify Magic ein, um <a href="/de/blog/produktbeschreibungen-mehr-verkaufen" title="Produktbeschreibungen" target="_blank">Produktbeschreibungen</a> zu generieren, die deine Mitbewerber:innen in den Schatten stellen, mit <a href="/de/blog/seo-optimierung" title="SEO" target="_blank">SEO</a>-freundlicher Sprache, die auf deine Zielgruppe zugeschnitten ist.</p> <p>Verwandele die Produktfotos, die du von deinen Lieferant:innen erhältst, durch KI-unterstützte Bildbearbeitung in unverwechselbare, markengeschützte Bilder mit einzigartigen Hintergründen. Originelle Bilder heben deine Produktseiten von der Konkurrenz ab.</p> <p>Klicke auf das Sternesymbol, wenn es in der Shopify-Verwaltung erscheint, um Shopify Magic für deinen Dropshipping-Shop zu nutzen.</p> <h2 id="7"> 7. Entscheide dich für eine Unternehmensstruktur</h2> <p>Die Erstellung eines Businessplans und die Gründung einer juristischen Person sind wichtige erste Schritte, um dein Dropshipping-Unternehmen langfristig zu etablieren.</p> <strong>Drei gängige Unternehmensformen für ein Dropshipping-Geschäft sind:</strong>  <ul> <li>Einzelunternehmen</li> <li>Gesellschaft mit beschränkter Haftung (<a href="/de/blog/gmbh-gruenden" title="GmbH gründen" target="_blank">GmbH</a>)</li> <li>Unternehmergesellschaft (<a href="/de/blog/ug-gruenden" title="UG gründen" target="_blank">UG</a>)</li> </ul> <h3>Einzelunternehmen</h3> <p>Ein Einzelunternehmen wird von einer Person geführt, die Gründung kann sehr einfach erfolgen. Dies macht es zu einer beliebten Geschäftsstruktur für Dropshipping-Händler:innen, die die Dinge einfach und kostengünstig halten wollen.</p> <p>Einzelunternehmen bieten jedoch keinen Schutz für das persönliche Vermögen, wenn das Unternehmen in rechtliche Schwierigkeiten gerät.</p> <h3>Gesellschaft mit beschränkter Haftung (GmbH)</h3> <p>Die Gründung eines Dropshipping-Unternehmens als Gesellschaft mit beschränkter Haftung trennt die persönlichen Finanzen vom Unternehmen, was nicht nur sicherer ist, sondern auch die Buchhaltung übersichtlicher macht.<br data-mce-fragment="1"><br data-mce-fragment="1">Im Vergleich zu einem Einzelunternehmen bietet die GmbH flexible Steuervorteile, die dir helfen können, Geld zu sparen. Allerdings musst du zusätzliche Anforderungen erfüllen und bei der Gründung eine Einlage von 25.000 Euro entrichten. </p> <h3>Unternehmergesellschaft (UG)</h3> <p>Die UG ist eine Unterform der GmbH und wird häufig von Selbstständigen bevorzugt, die sich eine beschränkte Haftung wünschen. Die UG kann bereits mit einem Stammkapital von einem Euro gegründet werden. Unternehmer:innen unterliegen jedoch der sog. Rücklagepflicht und müssen Teile ihres Gewinns abführen, bis eine Einlage von 25.000 Euro erreicht ist und die UG in eine GmbH umgewandelt werden kann. </p> <h2 id="8">8. Finanzen einrichten</h2> <p>Wenn du deine persönlichen Bankgeschäfte von deinem Dropshipping-Geschäft trennst, vereinfachst du die Buchhaltung und behältst den Überblick über die finanzielle Situation deines Unternehmens.</p> <p>Beachte diese grundlegenden finanziellen Aufgaben:</p> <h3>Eröffne ein geschäftliches Girokonto</h3> <p>Eröffne ein Geschäftskonto für die Einzahlung der Einnahmen. Ein eigenes Konto für dein Dropshipping-Geschäft erleichtert die Verfolgung von Einnahmen und Ausgaben und sorgt für finanzielle Transparenz.</p> <h3>Beantrage eine Geschäftskreditkarte</h3> <p>Zieh eine Geschäftskreditkarte in Betracht, um Produktbestellungen, Software-Abonnements, Anzeigengebühren und andere Ausgaben zu bezahlen. Auf diese Weise kannst du deine privaten und geschäftlichen Ausgaben voneinander trennen und außerdem Prämien erhalten, wenn du eine Karte mit Vorteilen wählst.</p> <h3>Prüfe die örtlichen Anforderungen an die Geschäftslizenz</h3> <p>Auch wenn du von zu Hause aus arbeitest, ist in deiner Stadt möglicherweise eine Gewerbeerlaubnis erforderlich. Die Anforderungen können unterschiedlich sein. Erkundige dich daher unbedingt bei deiner Stadtverwaltung, um sicherzustellen, dass du alle örtlichen Gesetze einhältst.</p> <h3></h3> <h2 id="9">9. Vermarkte dein Dropshipping Business</h2> <p>Sobald dein Dropshipping-Store online ist, solltest du dich dem Marketing zuwenden. Eine aktive Marketingstrategie, die Besucher:innen zu deinem Shop bringt, gibt deinem Dropshipping-Unternehmen die besten Erfolgschancen.<br data-mce-fragment="1"><br data-mce-fragment="1"><strong>Entwickele eine Strategie für diese Marketingkanäle:</strong></p> <ul> <li>Bezahlte Anzeigen</li> <li>Influencer-Marketing</li> <li>Content-Marketing</li> <li>Gemeinschaften</li> <li>Mobiles Marketing</li> <li>E-Mail-Vermarktung</li> </ul> <h3>Bezahlte Anzeigen</h3> <ul></ul> <p>Experimentiere mit Anzeigen auf Facebook, Instagram, TikTok, YouTube und Google. Anzeigen in sozialen Medien tragen dazu bei, den Ruf deiner Marke bei verwandten Zielgruppen zu verbessern, während Google Ads Verbraucher:innen mit bestimmten Kaufabsichten ansprechen.<br data-mce-fragment="1"><br data-mce-fragment="1">Das Testen von Anzeigen auf beiden Plattformen kann dir helfen, den effektivsten Ansatz zu finden. </p> <h3>Influencer-Marketing</h3> <p>Die Zusammenarbeit mit Influencern auf Plattformen wie TikTok und Instagram kann dazu beitragen, deine Reichweite und Glaubwürdigkeit zu erhöhen, was möglicherweise zu höheren Umsätzen führt.</p> <p>Nutze Shopify Collabs, um mit Influencern in deiner Nische in Kontakt zu treten und sie über ein leistungsbasiertes <a href="/de/blog/affiliate-marketing" title="Affiliate Marketing" target="_blank">Affiliate-Marketing-Modell</a> zu bezahlen.</p> <h3>Content-Marketing</h3> <p>Die Entwicklung einer Content-Marketing-Strategie kann die Sichtbarkeit deiner Marke erhöhen. Erwäge die <a href="/de/blog/blog-erstellen" title="Blog erstellen" target="_blank">Erstellung eines Blogs</a>, die Erstellung von Lehrvideos oder den Start eines Podcasts zu deiner Nische. Gute Inhalte können deine Kundschaft auch nach dem Kauf binden.</p> <h3>Netzwerke</h3> <p>Beteilige dich an Plattformen von Menschen, die sich für deine Nische begeistern. Durch die Teilnahme an Diskussionen auf Plattformen wie Reddit und Facebook-Gruppen kannst du Vertrauen aufbauen und Beziehungen fördern - vorausgesetzt, du bist nicht zu sehr auf den alleinigen Verkauf fokussiert.</p> <h3>Mobiles Marketing</h3> <p>Wenn du eine Liste von Abonnent:innen erstellen kannst, sind <a href="/de/blog/sms-marketing" title="SMS-Marketing" target="_blank">SMS-Marketingstrategien</a> in der Regel sehr erfolgreich. Erwäge die Einrichtung eines VIP-Gruppenchats, biete Live-Chat-Support an oder versende Nachrichten mit zeitlich begrenzten Promo-Codes.</p> <h3>E-Mail-Marketing</h3> <p>E-Mail-Marketing hilft dir dabei, die Beziehung zu deiner Kundschaft aufrechtzuerhalten, nachdem sie deine Website verlassen hat. Das Versenden von personalisierten E-Mails mit Sonderangeboten und nützlichen Informationen kann zu Folgegeschäften anregen.</p> <h2 id="10">Zu vermeidende Dropshipping-Fehler</h2> <p>Wie jedes Einzelhandelsgeschäft ist auch der Betrieb eines Dropshipping-Geschäfts mit Herausforderungen verbunden. Vermeide diese Fehler, damit dein Geschäft weiter wächst:</p> <h3>Verkaufszahlen ignorieren</h3> <p>Ein häufiger Fehler von Dropshipping-Neulingen ist, dass sie nicht genau darauf achten, was ihre Verkaufsdaten ihnen sagen.</p> <p>Überwach die Verkäufe kontinuierlich und scheu dich nicht davor, dein Geschäft zu optimieren, um den Gewinn zu steigern. Überprüfe regelmäßig:</p> <ul> <li>Welche Produkte sich gut verkaufen und welche nicht.</li> <li>Wie viel Geld du mit Anzeigen verdienst.</li> <li>Mit welchen Produkten du den größten Gewinn erzielst.</li> <li>Wie sich die Verkaufstrends im Laufe der Zeit verändern.</li> <li>Woher deine Kundschaft kommt und welche Geräte sie benutzt.</li> </ul> <h3>SEO vernachlässigen</h3> <p>Unabhängig davon, ob dich deine Kundschaft über Google oder soziale Medien findet, ist deine Online-Sichtbarkeit von entscheidender Bedeutung, da sie sich direkt auf Besucherzahlen und Verkäufe auswirkt.</p> <p>Wenn du dich nicht um die Suchmaschinenoptimierung deiner Website kümmerst, kann das dein Wachstum beeinträchtigen. Konzentriere dich auf:</p> <ul> <li>Die Erstellung origineller, hilfreicher Inhalte für deine Produktseiten.</li> <li>Die Verbesserung der Ladegeschwindigkeit deiner Website.</li> <li>Die einfache Nutzung deiner Website auf mobilen Geräten.</li> </ul> <p>Shopify-Stores verfügen über eine schnelle Ladezeit und ein responsives Seitendesign. Nutze die Google Search Console, um zu sehen, wie deine Website abschneidet, und um Bereiche mit Verbesserungspotenzial zu finden.</p> <h3>Keine Vorsorge</h3> <p>Wenn du dich nicht oder nur unzureichend auf das Wachstum deines Unternehmens vorbereitest, kann dies zu Engpässen in deinem Geschäft führen. Bau deinen Shop so auf, dass er für das Bestellvolumen des nächsten Jahres ausgelegt ist, nicht für das von heute. Vermeide Beschränkungen wie:</p> <p><strong>Abhängigkeit von Lieferant:innen:</strong> Such immer nach Alternativen, um Risiken zu minimieren und Produkte auf Lager zu halten.</p> <p><strong>Manuelle Bearbeitung von Bestellungen.</strong> Verwende eine Dropshipping-App, die die Auftragsabwicklung automatisiert. Ein Vorteil von Dropshipping ist die Möglichkeit, ohne große Investitionen immer größere Bestellmengen anzunehmen.</p> <h3>Vernachlässigung unzufriedener Kund:innen</h3> <p>Auch wenn du als Dropshipping-Händler:in nicht direkt mit dem Warenbestand zu tun hast, bist du doch die wichtigste Anlaufstelle für den Kundensupport. Wenn du dich nicht um deine Kundschaft kümmerst, insbesondere um die, die sich beschweren, kann dies zu negativen Bewertungen und hohen Rückgabequoten führen.</p> <p><strong>So verbesserst du das Kundenerlebnis:</strong></p> <ul> <li>Erstelle genaue Produktbeschreibungen</li> <li>Stell klare Kontaktinformationen zur Verfügung</li> <li>Reagiere auf jede Frage und jedes Anliegen der Kund:innen</li> <li>Verwalte Rücksendungen und Rückerstattungen schnell, bevor sich deine Kundschaft an deine:n Lieferant:in wendet.</li> <li>Die neuesten KI-Tools und Chatbots für den Kundenservice geben dir die Möglichkeit, Kund:innen sofort zu antworten.</li> </ul> <h3 style="text-align: center;">In diesem Video (auf Englisch) erklären wir dir, wie du mit Dropshipping startest. Schau rein!</h3> <p><div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/od8SV3wJC0Q?si=xP00eON_a2iRdi4Y" class="absolute inset-0 w-full h-full"></div></div> </p> <h2 id="11">Starte dein Dropshipping Business im Jahr 2025</h2> <p>Die Gründung eines Dropshipping Business war noch nie so einfach. Egal, ob du nebenberuflich arbeitest, ein:e Unternehmer:in bist oder dein bestehendes Geschäft erweitern möchtest, <a href="/de" title="Shopify Deutschland" target="_blank">Shopify</a> macht Dropshipping effizient und kostengünstig.</p> <p>Starte noch heute deine <a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde&signup_types%5B%5D=paid_trial_experience&signup_types%5B%5D=intl_acq_mtyv&_y=f1faba86-322F-4462-CBE3-AB7987B9BAA0&_s=14ce9fc8-1793-44fd-9e60-683f5cb1113a&_p=e9459208-ba76-4367-b5ee-a6e4282b3f14" title="Kostenlose Testversion Shopify" target="_blank">kostenlose Testversion</a> und verbinde eine beliebte Dropshipping-App oder verkaufe Produkte von bekannten Marken mit Shopify Collective.</p> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Weiterlesen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/de/blog/produktbeschaffung">Produktbeschaffung- 13 Apps um Dropshipping-Produkte zu finden</a></li><li class="mt-2"><a href="/de/blog/start-dropshipping">Dropshipping- Der einfachste Weg zum eigenen Onlineshop und Aufbau eines erfolgreichen Unternehmens</a></li><li class="mt-2"><a href="/de/blog/gewerbe-anmelden">Gewerbe anmelden- Das musst du wissen, wenn du ein Unternehmen gründen willst</a></li><li class="mt-2"><a href="/de/blog/print-on-demand-deutschland">Print-on-Demand-Anbieter in Deutschland- 5 Apps für Shopify im Vergleich</a></li><li class="mt-2"><a href="/de/blog/domain-namen-auswahl">6 Regeln für den richtigen Domainnamen</a></li><li class="mt-2"><a href="/de/blog/retouren-management">3 einfache Schritte- So können Online-Händler ihren Retourenprozess optimieren</a></li><li class="mt-2"><a href="/de/blog/experten-geben-tipps">6 Tipps von deutschen und Schweizer Experten zur Erstellung eines Onlineshops</a></li><li class="mt-2"><a href="/de/blog/shopify-deutsch">Shopify gibt es auch auf Deutsch</a></li><li class="mt-2"><a href="/de/blog/was-ist-dropshipping">Was ist Dropshipping?</a></li><li class="mt-2"><a href="/de/blog/marktluecke">Wie du eine lukrative Marktlücke für dein Business findest</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" style="text-align: left;" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2>Häufig gestellte Fragen zum Thema Dropshipping anfangen</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wie gründe ich ein Dropshipping-Geschäft?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ul> <li>Identifiziere eine Nische: Wähle einen bestimmten Markt aus, auf den du abzielst.</li> <li>Analysiere deine Konkurrenz: Welche Unternehmen sind in deiner Nische erfolgreich und warum?</li> <li>Wähle eine:n Lieferant:in: Geh eine Partnerschaft mit einem zuverlässigen Lieferanten oder einer Lieferantin ein, der oder die die Produkte führt, die du verkaufen möchtest.</li> <li>Erstelle ein Online-Geschäft: Entwirf einen E-Commerce-Store, um deine Produkte zu präsentieren.</li> <li>Vermarkte dein Geschäft: Nutze Anzeigen in sozialen Medien und ansprechende Inhalte, um Kund:innen zu gewinnen.</li> </ul> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wie finde ich die besten Produkte für Dropshipping?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Um die besten Produkte für dein Dropshipping Business zu finden, wähle zunächst eine Nische mit hoher Nachfrage und geringem Wettbewerb. Recherchiere Trends und Kundeninteressen mit Tools wie Google Trends und analysiere Marktdaten, um profitable Produkte zu ermitteln.</div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Ist Dropshipping wirklich rentabel?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Dropshipping kann ein profitables Geschäft sein, da Verkäufer:innen nicht für den Versand oder die Herstellung verantwortlich sind. Es gibt viele Dropshipping-Händler:innen, die mehr als 100.000 Euro pro Jahr verdienen. Da die Gründung eines Dropshipping-Unternehmens jedoch sehr einfach ist, herrscht oft ein harter Wettbewerb, der die potenziellen Gewinnspannen begrenzt.</div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/de/blog/authors/alice-viete" class="no-underline" itemProp="url"><span itemProp="name">Alice Viete</span></a></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>5. 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Produkt-Updates","columnSpan":3,"icon":"editions"},{"content":"Alle Editions","url":"/editions/all","data":{"gaEvent":"Main Nav","gaAction":"All Editions"},"description":"Archiv früherer Shopify Editions","columnSpan":3,"icon":"allEditions"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Alice Viete","avatarUrl":"https://www.gravatar.com/avatar/6ec5d53461320960dae780a4ee265638?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/555992252450","handle":"dropshipping-anfangen","title":"Dropshipping Anfangen: Der ultimative Leitfaden für 2025","publishedAt":"2024-07-05T08:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828","altText":"Transportfahrzeuge, die von Dropshipping-Anbietern genutzt werden könnten.","width":1848,"height":782},"tags":["Dropshipping","Hero"],"contentHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg alt=\"Transportfahrzeuge, die von Dropshipping-Anbietern genutzt werden könnten.\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-trucks.webp?v=1720428870\" style=\"float: none;\"\u003e\u003c/p\u003e\n\u003cp\u003eDie Gründung eines \u003ca href=\"/de/blog/was-ist-dropshipping\" title=\"Was ist Dropshipping\" target=\"_blank\"\u003eDropshipping\u003c/a\u003e-Business ist ein einfacher Weg ins Unternehmertum. Sobald deine Kundschaft in deinem Dropshipping-Store bestellt, liefert dein:e Lieferant:in das Produkt direkt aus, sodass du keine Lagerhaltung betreiben musst und die Gemeinkosten niedrig bleiben.\u003cbr\u003e\u003cbr\u003eBefolge diese neun Schritte, um dein Dropshipping-Geschäft auf die Beine zu stellen.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch2\u003eWarum solltest du mit Dropshipping anfangen?\u003c/h2\u003e\n\u003cp\u003e\u003cspan\u003eDropshipping kann eine attraktive Option sein, da du keine Lagerbestände halten musst und erst Produkte kaufst, wenn du bereits Käufer:innen gefunden hast. Dies reduziert finanzielle Risiken und erleichtert den Einstieg ins E-Commerce-Geschäft.\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003ch4\u003e\u003cstrong\u003eInhaltsverzeichnis\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e1. Entscheide, ob Dropshipping das richtige Geschäftsmodell für dich ist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e2. Wähle eine Dropshipping-Nische\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e3. Wettbewerber:innen recherchieren\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e4. Wähle eine:n Lieferant:in\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e5. Produkte auswählen und Preise festlegen\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e6. Bau einen E-Commerce-Store auf \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e7. Entscheide dich für eine Unternehmensstruktur\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e8. Finanzen einrichten\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e9. Vermarkte dein Dropshipping Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eZu vermeidende Dropshipping-Fehler\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eStarte dein Dropshipping Business im Jahr 2025\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e1. Entscheide, ob Dropshipping das richtige Geschäftsmodell für dich ist\u003c/h2\u003e\n\u003cp\u003eDropshipping ist nur eine Möglichkeit, ein Online-Geschäft zu betreiben. Bevor du damit anfängst, solltest du dir die Zeit nehmen, um sicherzustellen, dass es das richtige Geschäftsmodell für die Erreichung deiner Ziele ist.\u003c/p\u003e\n\u003cp\u003eDropshipping eignet sich in der Regel für Personen mit Marketingkenntnissen, die ein Geschäft mit minimalen Vorabinvestitionen betreiben möchten. Da du keine Produkte vorrätig halten oder handhaben musst, kannst du allein mit einem Laptop und einer Internetverbindung starten.\u003c/p\u003e\n\u003cp\u003eDiese Zugänglichkeit ist jedoch mit Abstrichen verbunden. Dropshipping-Händler:innen haben in der Regel weniger Kontrolle über die Waren in ihrem Katalog, und da andere Unternehmen wahrscheinlich die gleichen Produkte verkaufen, kann der Wettbewerb hart sein.\u003c/p\u003e\n\u003cp\u003eWenn du dich auf das \u003ca href=\"/de/blog/was-ist-marketing\" title=\"Marketing\" target=\"_blank\"\u003eMarketing\u003c/a\u003e konzentrieren und dein Geschäft nicht um ein Vorzeigeprodukt herum aufbauen willst, dann könnte Dropshipping durchaus für dich geeignet sein.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e2. Wähle eine Dropshipping-Nische\u003c/h2\u003e\n\u003cp\u003eEine Nische ist ein bestimmtes Segment eines Marktes. Du kannst eine Nische mit deinem Shop, deiner Marke und deiner Produktauswahl anvisieren.\u003c/p\u003e\n\u003cp\u003eDie Auswahl einer Dropshipping-Nische hilft dir, eine Zielgruppe zu identifizieren. Wenn du eine gezielte Kundengruppe vor Augen hast, ist es einfacher, nach Produkten für das Dropshipping zu suchen.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eEs gibt zwei allgemeine Methoden zur Auswahl einer Marktnische:\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWähle einen \u003ca href=\"/de/blog/nischenmarkt\" title=\"Nischenmarkt\" target=\"_blank\"\u003eNischenmarkt\u003c/a\u003e, den du gut kennst oder für den du dich begeistern kannst.\u003c/li\u003e\n\u003cli\u003eWähle eine Nische, die auf der Marktnachfrage basiert.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDas Ziel der zweiten Methode ist es, Nischen mit hohem Kundeninteresse und geringem Wettbewerb zu finden. Du kannst die Marktnachfrage durch die Recherche von Keywords und Produkten ermitteln. \u003c/p\u003e\n\u003ch3\u003eEine Nische mit Keyword-Recherche finden\u003c/h3\u003e\n\u003cp\u003eDie Recherche nach Keywords (deutsch = Schlüsselwörter) zeigt dir, wonach die Menschen online suchen. Tools wie Google Trends, Facebook Audience Insights und Keywords Everywhere geben Aufschluss über beliebte produktbezogene Suchanfragen, die dein Onlineshop bedienen könnte.\u003c/p\u003e\n\u003cp\u003eBei der Bewertung der Suchnachfrage solltest du sowohl das historische Interesse als auch das Suchvolumen berücksichtigen, um eine Nische mit anhaltender oder steigender Beliebtheit zu finden.\u003c/p\u003e\n\u003cp\u003eDer Gründer von eBike Generation, John Murphy, nutzte beispielsweise die Keyword-Recherche, um ein Dropshipping-Unternehmen im Wert von 3 Millionen Dollar aufzubauen, indem er eine unterversorgte Nische identifizierte: E-Bikes für Jäger:innen.\u003c/p\u003e\n\u003ch3\u003eEine Nische mit Produktforschung finden\u003c/h3\u003e\n\u003cp\u003eDie Produktforschung hilft dir dabei, trendige Produkte zu entdecken und den Geschmack der Verbraucher:innen für verschiedene Produktkategorien zu verstehen.\u003c/p\u003e\n\u003cp\u003eMit Dropshipping-Apps wie \u003ca href=\"https://apps.shopify.com/dsers?locale=de\u0026amp;show_store_picker=1\" title=\"DSers\" target=\"_blank\"\u003eDSers\u003c/a\u003e kannst du das Bestellvolumen von Produkten auf Marktplätzen wie \u003ca href=\"/de/blog/aliexpress\" title=\"Aliexpress\" target=\"_blank\"\u003eAliExpress\u003c/a\u003e einsehen, um die potenzielle Größe deines Unternehmens zu ermitteln.\u003c/p\u003e\n\u003cp\u003eAm besten nutzt du beide Arten der Recherche simultan, um dir ein umfassendes Bild von einer Dropshipping-Nische zu machen. Die Konsumgewohnheiten ändern sich schnell, daher solltest du dich regelmäßig über Keyword-Trends und die Beliebtheit von Produkten informieren.\u003c/p\u003e\n\u003cp\u003eUm dein Geschäft mit der Produktverfügbarkeit in Einklang zu bringen, könntest du dich auch entscheiden, eine:n Dropshipping-Lieferant:in zu wählen, noch bevor du dich für eine Marktlücke entscheidest.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e3. Wettbewerber:innen recherchieren\u003c/h2\u003e\n\u003cp\u003eDie \u003ca href=\"/de/blog/online-wettbewerber-analyse\" title=\"Wettbewerbsanalyse\" target=\"_blank\"\u003eWettbewerbsanalyse\u003c/a\u003e ist bei der Gründung eines Dropshipping-Business enorm hilfreich. Verbringe Zeit damit, Informationen über konkurrierende Unternehmen in deinem Marktsegment zu sammeln.\u003c/p\u003e\n\u003cp\u003eIndem du beobachtest, was deine Konkurrenz, insbesondere andere Dropshipping-Händler:innen, anbieten, kannst du potenzielle Produkte und \u003ca href=\"/de/blog/marketingstrategien\" title=\"Marketingstrategien\" target=\"_blank\"\u003eMarketingstrategien\u003c/a\u003e identifizieren. Überprüfe Produktseiten und Anzeigen in sozialen Medien, um zu sehen, was deine Kundschaft anspricht.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo kannst du bei der Konkurrenzanalyse vorgehen:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFühre eine Google-Suche durch\u003c/li\u003e\n\u003cli\u003eVerwende Tools zur Analyse von Wettbewerber:innen\u003c/li\u003e\n\u003cli\u003eDurchsuche soziale Medien\u003c/li\u003e\n\u003cli\u003ePrüfe Marktplätze\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStarte deine Suche nach Schlüsselwörtern, die für deine Nische relevant sind, um zu sehen, welche Unternehmen dort auftauchen. Wenn du z. B. ein \u003ca href=\"/de/blog/haustierprodukte-verkaufen-eigener-haustiershop\" title=\"Dropshipping Haustierbedarf\" target=\"_blank\"\u003eDropshipping-Geschäft für Haustierbedarf\u003c/a\u003e eröffnen möchtest, könntest du nach \"Haustierspielzeug\", \"Haustierfutter\" oder \"Haustierbürsten\" suchen.\u003c/p\u003e\n\u003cp\u003eSchau dir genau an, welche Unternehmen regelmäßig in den Suchergebnissen auftauchen. Dies sind wahrscheinlich deine Hauptkonkurrent:innen bei den organischen Suchergebnissen. Für tiefere Einblicke solltest du ein dediziertes SEO-Tool verwenden (z. B. SEMrush, Ahrefs, SurferSEO oder ryte).\u003c/p\u003e\n\u003cp\u003eMöglicherweise stellst du fest, dass deine führenden Konkurrent:innen ihre Inhalte für sog. Long-Tail-Keywords optimieren, d. h. für längere, spezifischere Begriffe, nach denen potenzielle Kund:innen suchen.\u003c/p\u003e\n\u003cp\u003eLong-Tail-Keywords sind weniger umkämpft, was sie zu einem strategischen Ziel für kleinere Dropshipping-Websites macht.\u003c/p\u003e\n\u003cp\u003eDeine Konkurrenzanalyse könnte zum Beispiel ergeben, dass das Keyword \"Hundehalsbänder\" von großen Einzelhändler:innen sehr umkämpft ist, während \"LED-Hundehalsbänder\" weniger Konkurrenz hat - und \"LED-Hundehalsbänder für kleine Hunde\" Platz für dein neues Geschäft bietet.\u003c/p\u003e\n\u003ch3\u003eNutze Tools zur Konkurrenzanalyse\u003c/h3\u003e\n\u003cp\u003eTools zur Analyse von Wettbewerber:innen sind eine weitere Möglichkeit, Einblicke in die Strategien der Konkurrenz zu erhalten. Schau dir Zugriffskanäle, Besucherzahlen und das Engagement in sozialen Medien an.\u003c/p\u003e\n\u003cp\u003eWenn du zum Beispiel feststellst, dass ein Konkurrent oder eine Konkurrentin stark auf bezahlte Anzeigen setzt, könntest du eine Konkurrenzkampagne in Betracht ziehen oder mehr in SEO-Inhalte investieren. Wenn er oder sie auf einer sozialen Plattform aktiv ist, die du übersehen hast, könnte es von Vorteil sein, einen Kanal zu eröffnen.\u003c/p\u003e\n\u003ch3\u003eSuch auf Social-Media-Plattformen\u003c/h3\u003e\n\u003cp\u003eVerfolge die Social-Media-Kanäle deiner Konkurrent:innen, um zu verstehen, wie sie mit ihren Followern interagieren. Achte dabei auf die Arten von Beiträgen, die die meisten Likes, Kommentare und Freigaben erzeugen.\u003c/p\u003e\n\u003cp\u003eWenn zum Beispiel jemand in deiner Nische für Haustierbedarf mit DIY-Videos für die Tierpflege für Furore sorgt, solltest du ähnliche Inhalte erstellen. Achte vor allem auf Content-Lücken: Vielleicht gibt es eine unterdurchschnittliche Nachfrage nach Inhalten zu Wellness-Tipps für Haustiere.\u003c/p\u003e\n\u003ch3\u003ePrüfe Marktplätze\u003c/h3\u003e\n\u003cp\u003eVerkäufer:innen auf Marktplatzplattformen wie \u003ca href=\"/de/blog/ebay-dropshipping\" title=\"eBay Dropshipping\" target=\"_blank\"\u003eeBay\u003c/a\u003e, \u003ca href=\"/de/blog/amazon-dropshipping\" title=\"Amazon Dropshipping\" target=\"_blank\"\u003eAmazon\u003c/a\u003e und \u003ca href=\"/de/blog/etsy-dropshipping\" title=\"Etsy Dropshipping\" target=\"_blank\"\u003eEtsy\u003c/a\u003e bieten ebenfalls Einblicke.\u003c/p\u003e\n\u003cp\u003eAchte darauf, wie viele Angebote für ähnliche Produkte existieren. Wenn der Markt gesättigt zu sein scheint, solltest du überlegen, wie du dich von anderen Anbieter:innen abheben kannst, indem du entweder deine Preise senken oder ein erstklassiges Kundenerlebnis bietest, das auf einem Marktplatz in der Form nicht möglich ist.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfi-Tipp:\u003c/strong\u003e Am besten dokumentierst du deine gesamte Recherche in einer Tabelle, um die Suche und das Nachschlagen deiner Ergebnisse zu erleichtern.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e4. Wähle eine:n Lieferant:in\u003c/h2\u003e\n\u003cp\u003eEin:e Dropshipping-Lieferant:in beschafft und verwaltet den Bestand, nimmt Bestellungen und Zahlungen entgegen und organisiert den Versand an die Kundenadressen.\u003c/p\u003e\n\u003cp\u003eMit solchen Kernaufgaben hat die Wahl des Lieferanten bzw. der Lieferantin einen großen Einfluss auf den Erfolg deines Dropshipping-Business.\u003c/p\u003e\n\u003cp\u003eAbhängig von deiner Nische und den Produkten, die du verkaufst, kannst du mit einem einzigen Unternehmen zusammenarbeiten oder über ein Lieferantenverzeichnis eine Partnerschaft mit mehreren Lieferant:innen eingehen.\u003c/p\u003e\n\u003cp\u003eBeliebte Apps und Websites für Lieferantenverzeichnisse verbinden deinen Shop automatisch mit einem großen Netzwerk von Dropshipping-Lieferant:innen.\u003c/p\u003e\n\u003cp\u003eMit der DSers-App können Shopify-Benutzer:innen zum Beispiel Produkte von AliExpress, dem globalen Marktplatz, per Dropshipping vertreiben.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e5. Produkte auswählen und Preise festlegen\u003c/h2\u003e\n\u003cp\u003eDie Produkte in deinem Shop werden durch den Bestand deiner Liferant:innen bestimmt. Du wirst viele dieser Artikel in konkurrierenden Dropshipping-Shops finden, daher ist es wichtig, eine Auswahl zu treffen, die dein Nischenpublikum anspricht.\u003c/p\u003e\n\u003cp\u003eEin gut ausgewählter Produktkatalog schafft Möglichkeiten für Cross- und Upselling, bei denen deine Kundschaft dazu neigt, zusätzliche oder höherpreisige Artikel in den Einkaufswagen zu legen.\u003c/p\u003e\n\u003cp\u003eWenn du Produkte aus einer App oder einem Marktplatz auswählst, solltest du die Bewertungen anderer Verkäufer:innen sowie die Performance des Anbieters oder der Anbieterin studieren. Sobald du eine Auswahlliste hast, bestellst du am besten mehrere Produktmuster, um die Qualität und Konsistenz zu beurteilen.\u003c/p\u003e\n\u003cp\u003eWenn deine Strategie die Zusammenarbeit mit ausländischen Anbieter:innen vorsieht, solltest du dich für Produkte entscheiden, die für Expressversanddienste wie z. B. ePacket aus China geeignet sind. Dies kann die Lieferzeiten erheblich verkürzen.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Tipps für den \u003ca href=\"/de/blog/produzieren-in-china\" title=\"Import aus China\" target=\"_blank\"\u003eImport aus China\u003c/a\u003e stellen wir dir in diesem Beitrag vor.\u003c/p\u003e\n\u003ch3\u003ePreisgestaltung für deine Dropshipping-Produkte\u003c/h3\u003e\n\u003cp\u003eEgal, ob es sich um Elektronik, \u003ca href=\"/de/blog/dropshipping-kleidung\" title=\"Kleidung Dropshipping\" target=\"_blank\"\u003eKleidung\u003c/a\u003e oder Spielzeug handelt, du brauchst eine Preisstrategie, die dein Dropshipping-Geschäft nachhaltig macht und es dir ermöglicht, bei jedem Verkauf einen Gewinn zu erzielen.\u003c/p\u003e\n\u003cp\u003eLege unabhängig vom Preispunkt eine Gewinnspanne für jedes Produkt fest, indem du deine gesamten Kosten kalkulierst, einschließlich des an den Lieferanten oder die Lieferantin gezahlten Preises und anderer Betriebskosten. Vergleiche mit den Preisen ähnlicher Produkte auf dem Markt, um sicherzustellen, dass dein Geschäft wettbewerbsfähig ist. \u003c/p\u003e\n\u003ch2 id=\"6\"\u003e6. Bau einen E-Commerce-Store auf \u003c/h2\u003e\n\u003cp\u003eDein Onlineshop ist der Dreh- und Angelpunkt für dein Dropshipping Business, in dem du deinen Produktkatalog präsentieren und deiner Kundschaft die Möglichkeit geben kannst, online bei dir einzukaufen. Er ist auch das Ziel für den Traffic aus deinen Social-Media-Anzeigen.\u003c/p\u003e\n\u003cp\u003eNeben den Produktseiten kann dein Shop auch Inhalte anbieten, die das Kundenerlebnis verbessern. Dazu gehören Produktbewertungen, Benutzerhandbücher, Kaufanleitungen und relevante Blogbeiträge. Zusätzliche Inhalte helfen nicht nur Kundinnen und Kunden bei der Entscheidungsfindung, sie verbessern auch die Sichtbarkeit des Shops in den Suchmaschinenergebnissen.\u003c/p\u003e\n\u003cp\u003eDer Shopify-Shop-Builder verfügt über die beste \u003ca href=\"/de/blog/conversion-rate\" title=\"Conversion Rates\" target=\"_blank\"\u003eConversion Rate\u003c/a\u003e im Internet und flexible Designoptionen. Pass das Erscheinungsbild deines Shops mit professionell gestalteten Themes an, die zu deiner Marke passen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDas Hinzufügen einer Dropshipping-App zu deinem Shopify-Store vereinfacht die Produktverwaltung und die Auftragsabwicklung. Beliebte Apps sind: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDSers, für die Synchronisierung mit AliExpress.\u003c/li\u003e\n\u003cli\u003eZendrop, mit mehr als einer Million Produkten.\u003c/li\u003e\n\u003cli\u003eSpocket, mit Lieferant:innen aus den USA, Europa, Brasilien und Indien.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eVerwende KI, um Produktseiten zu verbessern\u003c/h3\u003e\n\u003cp\u003eKI ist in jedem Shopify-Store integriert und hilft dir dabei, Produkte zu verwalten und effektiver zu verkaufen. Nutze KI, um Produktlisten mit Inhalten anzureichern, die über die von deinem Lieferanten oder deiner Lieferantin bereitgestellten Basisinformationen hinausgehen.\u003c/p\u003e\n\u003cp\u003eGib ein paar Keywords in Shopify Magic ein, um \u003ca href=\"/de/blog/produktbeschreibungen-mehr-verkaufen\" title=\"Produktbeschreibungen\" target=\"_blank\"\u003eProduktbeschreibungen\u003c/a\u003e zu generieren, die deine Mitbewerber:innen in den Schatten stellen, mit \u003ca href=\"/de/blog/seo-optimierung\" title=\"SEO\" target=\"_blank\"\u003eSEO\u003c/a\u003e-freundlicher Sprache, die auf deine Zielgruppe zugeschnitten ist.\u003c/p\u003e\n\u003cp\u003eVerwandele die Produktfotos, die du von deinen Lieferant:innen erhältst, durch KI-unterstützte Bildbearbeitung in unverwechselbare, markengeschützte Bilder mit einzigartigen Hintergründen. Originelle Bilder heben deine Produktseiten von der Konkurrenz ab.\u003c/p\u003e\n\u003cp\u003eKlicke auf das Sternesymbol, wenn es in der Shopify-Verwaltung erscheint, um Shopify Magic für deinen Dropshipping-Shop zu nutzen.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003e 7. Entscheide dich für eine Unternehmensstruktur\u003c/h2\u003e\n\u003cp\u003eDie Erstellung eines Businessplans und die Gründung einer juristischen Person sind wichtige erste Schritte, um dein Dropshipping-Unternehmen langfristig zu etablieren.\u003c/p\u003e\n\u003cstrong\u003eDrei gängige Unternehmensformen für ein Dropshipping-Geschäft sind:\u003c/strong\u003e \n\u003cul\u003e\n\u003cli\u003eEinzelunternehmen\u003c/li\u003e\n\u003cli\u003eGesellschaft mit beschränkter Haftung (\u003ca href=\"/de/blog/gmbh-gruenden\" title=\"GmbH gründen\" target=\"_blank\"\u003eGmbH\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003eUnternehmergesellschaft (\u003ca href=\"/de/blog/ug-gruenden\" title=\"UG gründen\" target=\"_blank\"\u003eUG\u003c/a\u003e)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eEinzelunternehmen\u003c/h3\u003e\n\u003cp\u003eEin Einzelunternehmen wird von einer Person geführt, die Gründung kann sehr einfach erfolgen. Dies macht es zu einer beliebten Geschäftsstruktur für Dropshipping-Händler:innen, die die Dinge einfach und kostengünstig halten wollen.\u003c/p\u003e\n\u003cp\u003eEinzelunternehmen bieten jedoch keinen Schutz für das persönliche Vermögen, wenn das Unternehmen in rechtliche Schwierigkeiten gerät.\u003c/p\u003e\n\u003ch3\u003eGesellschaft mit beschränkter Haftung (GmbH)\u003c/h3\u003e\n\u003cp\u003eDie Gründung eines Dropshipping-Unternehmens als Gesellschaft mit beschränkter Haftung trennt die persönlichen Finanzen vom Unternehmen, was nicht nur sicherer ist, sondern auch die Buchhaltung übersichtlicher macht.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIm Vergleich zu einem Einzelunternehmen bietet die GmbH flexible Steuervorteile, die dir helfen können, Geld zu sparen. Allerdings musst du zusätzliche Anforderungen erfüllen und bei der Gründung eine Einlage von 25.000 Euro entrichten. \u003c/p\u003e\n\u003ch3\u003eUnternehmergesellschaft (UG)\u003c/h3\u003e\n\u003cp\u003eDie UG ist eine Unterform der GmbH und wird häufig von Selbstständigen bevorzugt, die sich eine beschränkte Haftung wünschen. Die UG kann bereits mit einem Stammkapital von einem Euro gegründet werden. Unternehmer:innen unterliegen jedoch der sog. Rücklagepflicht und müssen Teile ihres Gewinns abführen, bis eine Einlage von 25.000 Euro erreicht ist und die UG in eine GmbH umgewandelt werden kann. \u003c/p\u003e\n\u003ch2 id=\"8\"\u003e8. Finanzen einrichten\u003c/h2\u003e\n\u003cp\u003eWenn du deine persönlichen Bankgeschäfte von deinem Dropshipping-Geschäft trennst, vereinfachst du die Buchhaltung und behältst den Überblick über die finanzielle Situation deines Unternehmens.\u003c/p\u003e\n\u003cp\u003eBeachte diese grundlegenden finanziellen Aufgaben:\u003c/p\u003e\n\u003ch3\u003eEröffne ein geschäftliches Girokonto\u003c/h3\u003e\n\u003cp\u003eEröffne ein Geschäftskonto für die Einzahlung der Einnahmen. Ein eigenes Konto für dein Dropshipping-Geschäft erleichtert die Verfolgung von Einnahmen und Ausgaben und sorgt für finanzielle Transparenz.\u003c/p\u003e\n\u003ch3\u003eBeantrage eine Geschäftskreditkarte\u003c/h3\u003e\n\u003cp\u003eZieh eine Geschäftskreditkarte in Betracht, um Produktbestellungen, Software-Abonnements, Anzeigengebühren und andere Ausgaben zu bezahlen. Auf diese Weise kannst du deine privaten und geschäftlichen Ausgaben voneinander trennen und außerdem Prämien erhalten, wenn du eine Karte mit Vorteilen wählst.\u003c/p\u003e\n\u003ch3\u003ePrüfe die örtlichen Anforderungen an die Geschäftslizenz\u003c/h3\u003e\n\u003cp\u003eAuch wenn du von zu Hause aus arbeitest, ist in deiner Stadt möglicherweise eine Gewerbeerlaubnis erforderlich. Die Anforderungen können unterschiedlich sein. Erkundige dich daher unbedingt bei deiner Stadtverwaltung, um sicherzustellen, dass du alle örtlichen Gesetze einhältst.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003ch2 id=\"9\"\u003e9. Vermarkte dein Dropshipping Business\u003c/h2\u003e\n\u003cp\u003eSobald dein Dropshipping-Store online ist, solltest du dich dem Marketing zuwenden. Eine aktive Marketingstrategie, die Besucher:innen zu deinem Shop bringt, gibt deinem Dropshipping-Unternehmen die besten Erfolgschancen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEntwickele eine Strategie für diese Marketingkanäle:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBezahlte Anzeigen\u003c/li\u003e\n\u003cli\u003eInfluencer-Marketing\u003c/li\u003e\n\u003cli\u003eContent-Marketing\u003c/li\u003e\n\u003cli\u003eGemeinschaften\u003c/li\u003e\n\u003cli\u003eMobiles Marketing\u003c/li\u003e\n\u003cli\u003eE-Mail-Vermarktung\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eBezahlte Anzeigen\u003c/h3\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eExperimentiere mit Anzeigen auf Facebook, Instagram, TikTok, YouTube und Google. Anzeigen in sozialen Medien tragen dazu bei, den Ruf deiner Marke bei verwandten Zielgruppen zu verbessern, während Google Ads Verbraucher:innen mit bestimmten Kaufabsichten ansprechen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDas Testen von Anzeigen auf beiden Plattformen kann dir helfen, den effektivsten Ansatz zu finden. \u003c/p\u003e\n\u003ch3\u003eInfluencer-Marketing\u003c/h3\u003e\n\u003cp\u003eDie Zusammenarbeit mit Influencern auf Plattformen wie TikTok und Instagram kann dazu beitragen, deine Reichweite und Glaubwürdigkeit zu erhöhen, was möglicherweise zu höheren Umsätzen führt.\u003c/p\u003e\n\u003cp\u003eNutze Shopify Collabs, um mit Influencern in deiner Nische in Kontakt zu treten und sie über ein leistungsbasiertes \u003ca href=\"/de/blog/affiliate-marketing\" title=\"Affiliate Marketing\" target=\"_blank\"\u003eAffiliate-Marketing-Modell\u003c/a\u003e zu bezahlen.\u003c/p\u003e\n\u003ch3\u003eContent-Marketing\u003c/h3\u003e\n\u003cp\u003eDie Entwicklung einer Content-Marketing-Strategie kann die Sichtbarkeit deiner Marke erhöhen. Erwäge die \u003ca href=\"/de/blog/blog-erstellen\" title=\"Blog erstellen\" target=\"_blank\"\u003eErstellung eines Blogs\u003c/a\u003e, die Erstellung von Lehrvideos oder den Start eines Podcasts zu deiner Nische. Gute Inhalte können deine Kundschaft auch nach dem Kauf binden.\u003c/p\u003e\n\u003ch3\u003eNetzwerke\u003c/h3\u003e\n\u003cp\u003eBeteilige dich an Plattformen von Menschen, die sich für deine Nische begeistern. Durch die Teilnahme an Diskussionen auf Plattformen wie Reddit und Facebook-Gruppen kannst du Vertrauen aufbauen und Beziehungen fördern - vorausgesetzt, du bist nicht zu sehr auf den alleinigen Verkauf fokussiert.\u003c/p\u003e\n\u003ch3\u003eMobiles Marketing\u003c/h3\u003e\n\u003cp\u003eWenn du eine Liste von Abonnent:innen erstellen kannst, sind \u003ca href=\"/de/blog/sms-marketing\" title=\"SMS-Marketing\" target=\"_blank\"\u003eSMS-Marketingstrategien\u003c/a\u003e in der Regel sehr erfolgreich. Erwäge die Einrichtung eines VIP-Gruppenchats, biete Live-Chat-Support an oder versende Nachrichten mit zeitlich begrenzten Promo-Codes.\u003c/p\u003e\n\u003ch3\u003eE-Mail-Marketing\u003c/h3\u003e\n\u003cp\u003eE-Mail-Marketing hilft dir dabei, die Beziehung zu deiner Kundschaft aufrechtzuerhalten, nachdem sie deine Website verlassen hat. Das Versenden von personalisierten E-Mails mit Sonderangeboten und nützlichen Informationen kann zu Folgegeschäften anregen.\u003c/p\u003e\n\u003ch2 id=\"10\"\u003eZu vermeidende Dropshipping-Fehler\u003c/h2\u003e\n\u003cp\u003eWie jedes Einzelhandelsgeschäft ist auch der Betrieb eines Dropshipping-Geschäfts mit Herausforderungen verbunden. Vermeide diese Fehler, damit dein Geschäft weiter wächst:\u003c/p\u003e\n\u003ch3\u003eVerkaufszahlen ignorieren\u003c/h3\u003e\n\u003cp\u003eEin häufiger Fehler von Dropshipping-Neulingen ist, dass sie nicht genau darauf achten, was ihre Verkaufsdaten ihnen sagen.\u003c/p\u003e\n\u003cp\u003eÜberwach die Verkäufe kontinuierlich und scheu dich nicht davor, dein Geschäft zu optimieren, um den Gewinn zu steigern. Überprüfe regelmäßig:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWelche Produkte sich gut verkaufen und welche nicht.\u003c/li\u003e\n\u003cli\u003eWie viel Geld du mit Anzeigen verdienst.\u003c/li\u003e\n\u003cli\u003eMit welchen Produkten du den größten Gewinn erzielst.\u003c/li\u003e\n\u003cli\u003eWie sich die Verkaufstrends im Laufe der Zeit verändern.\u003c/li\u003e\n\u003cli\u003eWoher deine Kundschaft kommt und welche Geräte sie benutzt.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSEO vernachlässigen\u003c/h3\u003e\n\u003cp\u003eUnabhängig davon, ob dich deine Kundschaft über Google oder soziale Medien findet, ist deine Online-Sichtbarkeit von entscheidender Bedeutung, da sie sich direkt auf Besucherzahlen und Verkäufe auswirkt.\u003c/p\u003e\n\u003cp\u003eWenn du dich nicht um die Suchmaschinenoptimierung deiner Website kümmerst, kann das dein Wachstum beeinträchtigen. Konzentriere dich auf:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDie Erstellung origineller, hilfreicher Inhalte für deine Produktseiten.\u003c/li\u003e\n\u003cli\u003eDie Verbesserung der Ladegeschwindigkeit deiner Website.\u003c/li\u003e\n\u003cli\u003eDie einfache Nutzung deiner Website auf mobilen Geräten.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eShopify-Stores verfügen über eine schnelle Ladezeit und ein responsives Seitendesign. Nutze die Google Search Console, um zu sehen, wie deine Website abschneidet, und um Bereiche mit Verbesserungspotenzial zu finden.\u003c/p\u003e\n\u003ch3\u003eKeine Vorsorge\u003c/h3\u003e\n\u003cp\u003eWenn du dich nicht oder nur unzureichend auf das Wachstum deines Unternehmens vorbereitest, kann dies zu Engpässen in deinem Geschäft führen. Bau deinen Shop so auf, dass er für das Bestellvolumen des nächsten Jahres ausgelegt ist, nicht für das von heute. Vermeide Beschränkungen wie:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbhängigkeit von Lieferant:innen:\u003c/strong\u003e Such immer nach Alternativen, um Risiken zu minimieren und Produkte auf Lager zu halten.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eManuelle Bearbeitung von Bestellungen.\u003c/strong\u003e Verwende eine Dropshipping-App, die die Auftragsabwicklung automatisiert. Ein Vorteil von Dropshipping ist die Möglichkeit, ohne große Investitionen immer größere Bestellmengen anzunehmen.\u003c/p\u003e\n\u003ch3\u003eVernachlässigung unzufriedener Kund:innen\u003c/h3\u003e\n\u003cp\u003eAuch wenn du als Dropshipping-Händler:in nicht direkt mit dem Warenbestand zu tun hast, bist du doch die wichtigste Anlaufstelle für den Kundensupport. Wenn du dich nicht um deine Kundschaft kümmerst, insbesondere um die, die sich beschweren, kann dies zu negativen Bewertungen und hohen Rückgabequoten führen.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo verbesserst du das Kundenerlebnis:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eErstelle genaue Produktbeschreibungen\u003c/li\u003e\n\u003cli\u003eStell klare Kontaktinformationen zur Verfügung\u003c/li\u003e\n\u003cli\u003eReagiere auf jede Frage und jedes Anliegen der Kund:innen\u003c/li\u003e\n\u003cli\u003eVerwalte Rücksendungen und Rückerstattungen schnell, bevor sich deine Kundschaft an deine:n Lieferant:in wendet.\u003c/li\u003e\n\u003cli\u003eDie neuesten KI-Tools und Chatbots für den Kundenservice geben dir die Möglichkeit, Kund:innen sofort zu antworten.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 style=\"text-align: center;\"\u003eIn diesem Video (auf Englisch) erklären wir dir, wie du mit Dropshipping startest. Schau rein!\u003c/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https://www.youtube.com/embed/od8SV3wJC0Q?si=xP00eON_a2iRdi4Y\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e \u003c/p\u003e\n\u003ch2 id=\"11\"\u003eStarte dein Dropshipping Business im Jahr 2025\u003c/h2\u003e\n\u003cp\u003eDie Gründung eines Dropshipping Business war noch nie so einfach. Egal, ob du nebenberuflich arbeitest, ein:e Unternehmer:in bist oder dein bestehendes Geschäft erweitern möchtest, \u003ca href=\"https://www.shopify.com/de\" title=\"Shopify Deutschland\" target=\"_blank\"\u003eShopify\u003c/a\u003e macht Dropshipping effizient und kostengünstig.\u003c/p\u003e\n\u003cp\u003eStarte noch heute deine \u003ca href=\"https://accounts.shopify.com/store-create?language=de\u0026amp;locale=de\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fde\u0026amp;signup_types%5B%5D=paid_trial_experience\u0026amp;signup_types%5B%5D=intl_acq_mtyv\u0026amp;_y=f1faba86-322F-4462-CBE3-AB7987B9BAA0\u0026amp;_s=14ce9fc8-1793-44fd-9e60-683f5cb1113a\u0026amp;_p=e9459208-ba76-4367-b5ee-a6e4282b3f14\" title=\"Kostenlose Testversion Shopify\" target=\"_blank\"\u003ekostenlose Testversion\u003c/a\u003e und verbinde eine beliebte Dropshipping-App oder verkaufe Produkte von bekannten Marken mit Shopify Collective.\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eHäufig gestellte Fragen zum Thema Dropshipping anfangen\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWie gründe ich ein Dropshipping-Geschäft?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eIdentifiziere eine Nische: Wähle einen bestimmten Markt aus, auf den du abzielst.\u003c/li\u003e\n\u003cli\u003eAnalysiere deine Konkurrenz: Welche Unternehmen sind in deiner Nische erfolgreich und warum?\u003c/li\u003e\n\u003cli\u003eWähle eine:n Lieferant:in: Geh eine Partnerschaft mit einem zuverlässigen Lieferanten oder einer Lieferantin ein, der oder die die Produkte führt, die du verkaufen möchtest.\u003c/li\u003e\n\u003cli\u003eErstelle ein Online-Geschäft: Entwirf einen E-Commerce-Store, um deine Produkte zu präsentieren.\u003c/li\u003e\n\u003cli\u003eVermarkte dein Geschäft: Nutze Anzeigen in sozialen Medien und ansprechende Inhalte, um Kund:innen zu gewinnen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWie finde ich die besten Produkte für Dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eUm die besten Produkte für dein Dropshipping Business zu finden, wähle zunächst eine Nische mit hoher Nachfrage und geringem Wettbewerb. Recherchiere Trends und Kundeninteressen mit Tools wie Google Trends und analysiere Marktdaten, um profitable Produkte zu ermitteln.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIst Dropshipping wirklich rentabel?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eDropshipping kann ein profitables Geschäft sein, da Verkäufer:innen nicht für den Versand oder die Herstellung verantwortlich sind. Es gibt viele Dropshipping-Händler:innen, die mehr als 100.000 Euro pro Jahr verdienen. Da die Gründung eines Dropshipping-Unternehmens jedoch sehr einfach ist, herrscht oft ein harter Wettbewerb, der die potenziellen Gewinnspannen begrenzt.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Dropshipping ist ein risikoarmer Weg, Produkte online zu verkaufen. Befolge diese neun wichtigen Schritte, um deine Dropshipping-Website zu starten.","excerptHtml":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cimg alt=\"Transportfahrzeuge, die von Dropshipping-Anbietern genutzt werden könnten.\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-trucks.webp?v=1720428870\"\u003e\u003c/p\u003e\n\u003cp\u003eDropshipping ist ein risikoarmer Weg, Produkte online zu verkaufen. Befolge diese neun wichtigen Schritte, um deine Dropshipping-Website zu starten.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Dropshipping Anfangen: Der ultimative Leitfaden für 2025","description":"Du willst online durchstarten? Im Beitrag zeigen wir dir, wie du Dropshipping anfangen und damit ein eigenes Business aufbauen kannst! ➤ Jetzt lesen"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/how-to-start-dropshipping\",\"en-GB\":\"https://www.shopify.com/uk/blog/how-to-start-dropshipping\",\"en-AU\":\"https://www.shopify.com/au/blog/how-to-start-dropshipping\",\"en-ID\":\"https://www.shopify.com/id/blog/how-to-start-dropshipping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/how-to-start-dropshipping\",\"en-ZA\":\"https://www.shopify.com/za/blog/how-to-start-dropshipping\",\"en-NG\":\"https://www.shopify.com/ng/blog/how-to-start-dropshipping\",\"en-PH\":\"https://www.shopify.com/ph/blog/how-to-start-dropshipping\",\"en-SG\":\"https://www.shopify.com/sg/blog/how-to-start-dropshipping\",\"en-HK\":\"https://www.shopify.com/hk/blog/how-to-start-dropshipping\",\"en-IE\":\"https://www.shopify.com/ie/blog/how-to-start-dropshipping\",\"en-MY\":\"https://www.shopify.com/my/blog/how-to-start-dropshipping\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Produktbeschaffung- 13 Apps um Dropshipping-Produkte zu finden\",\"url\":\"blog/produktbeschaffung\"},{\"title\":\"Dropshipping- Der einfachste Weg zum eigenen Onlineshop und Aufbau eines erfolgreichen Unternehmens\",\"url\":\"blog/start-dropshipping\"},{\"title\":\"Gewerbe anmelden- Das musst du wissen, wenn du ein Unternehmen gründen willst\",\"url\":\"blog/gewerbe-anmelden\"},{\"title\":\"Print-on-Demand-Anbieter in Deutschland- 5 Apps für Shopify im Vergleich\",\"url\":\"blog/print-on-demand-deutschland\"},{\"title\":\"6 Regeln für den richtigen Domainnamen\",\"url\":\"blog/domain-namen-auswahl\"},{\"title\":\"3 einfache Schritte- So können Online-Händler ihren Retourenprozess optimieren\",\"url\":\"blog/retouren-management\"},{\"title\":\"6 Tipps von deutschen und Schweizer Experten zur Erstellung eines Onlineshops\",\"url\":\"blog/experten-geben-tipps\"},{\"title\":\"Shopify gibt es auch auf Deutsch\",\"url\":\"blog/shopify-deutsch\"},{\"title\":\"Was ist Dropshipping?\",\"url\":\"blog/was-ist-dropshipping\"},{\"title\":\"Wie du eine lukrative Marktlücke für dein Business findest\",\"url\":\"blog/marktluecke\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"E-Commerce Trends: 13 Top-Trends im Jahr 2024 und darüber hinaus\\n\",\"tags\":[\"Online-Marketing\"],\"handle\":\"aktuelle-online-trends-2019\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/aktuelle_trends_2020.jpg?v=1578066978\u0026width=1024\",\"imageAltText\":\"aktuelle trends 2020 im online handel\",\"modifiedAt\":\"2022-06-16\"},{\"title\":\"Dropshipping Anbieter: Tipps zur Suche \u0026 Auswahl (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"dropshipping-anbieter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-anbieter-hero.png?format=webp\u0026v=1689075336\u0026width=1024\",\"imageAltText\":\"Wir zeigen dir, wie du mit passenden Dropshipping-Anbietern zusammenarbeiten kannst.\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"Plattformen für deinen E-Commerce Shop: 10 Top-Anbieter im Vergleich\",\"tags\":[\"Entrepreneurship\"],\"handle\":\"e-commerce-plattformen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/beste-ecommerce-plattformen.jpg?v=1622458196\u0026width=1024\",\"imageAltText\":\"8 E-Commerce Plattformen im Vergleich\",\"modifiedAt\":\"2022-04-08\"},{\"title\":\"Geld verdienen von zu Hause: Top 10 Heimarbeit-Ideen in 2024\",\"tags\":[\"Onlineshop starten\"],\"handle\":\"geld-verdienen-von-zu-hause\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/geld-von-zuhause-verdienen-titel.jpg?v=1646735960\u0026width=1024\",\"imageAltText\":\"10 Ideen, zum Geld in Heimarbeit zu verdienen\",\"modifiedAt\":\"2023-05-09\"},{\"title\":\"Die 10 besten Dropshipping-Produkte + 8 Strategien (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"onlineshop-produkte-finden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-produkte-finden-shopify-1.png?format=webp\u0026v=1689934952\u0026width=1024\",\"imageAltText\":\"Auf einem Tisch liegen verschiedene Artikel wie ein T-Shirt, Kopfhörer und viele weitere. Wir zeigen dir im Beitrag, wie du Dropshipping Produkte finden kannst.\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Vermarktung deines Onlineshops: Mit diesen Tipps gelingt’s!\",\"tags\":[\"Conversions\"],\"handle\":\"onlineshop-verkaufen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/vermarktung-onlineshop-shopify-tipps.jpg?v=1657883131\u0026width=1024\",\"imageAltText\":\"onlineshop vermarkten\",\"modifiedAt\":\"2022-07-16\"},{\"title\":\"Print-on-Demand: Was es ist und Tipps für den Start\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/was-ist-print-on-demand_neu.jpg?v=1651484711\u0026width=1024\",\"imageAltText\":\"Auf dem Bild sieht man handgezeichnete Figuren, die eine Tasse und ein Basecap bemalen, was als Sinnbild für Print on demand zu verstehen ist, bei dem Artikel bedruckt werden, sobald sie bestellt sind.\",\"modifiedAt\":\"2023-07-25\"},{\"title\":\"Was ist Dropshipping und wie funktioniert es?\",\"tags\":[\"Dropshipping\"],\"handle\":\"was-ist-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/shopify_dropshipping_chapter_1.png?format=webp\u0026v=1611925125\u0026width=1024\",\"imageAltText\":\"Was ist Dropshipping?\",\"modifiedAt\":\"2023-12-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/1789/7273/articles/dropshipping-trucks.webp?v=1727296828","imageAltText":"Transportfahrzeuge, die von Dropshipping-Anbietern genutzt werden könnten.","imageClass":"","modifiedAt":"5. Juli 2024","modifiedAtRaw":"2024-07-05T08:00:00Z"},"metaDescription":"Du willst online durchstarten? Im Beitrag zeigen wir dir, wie du Dropshipping anfangen und damit ein eigenes Business aufbauen kannst! ➤ Jetzt lesen","contentHtml":"\n\u003cp\u003eDie Gründung eines \u003ca href=\"/de/blog/was-ist-dropshipping\" title=\"Was ist Dropshipping\" target=\"_blank\"\u003eDropshipping\u003c/a\u003e-Business ist ein einfacher Weg ins Unternehmertum. Sobald deine Kundschaft in deinem Dropshipping-Store bestellt, liefert dein:e Lieferant:in das Produkt direkt aus, sodass du keine Lagerhaltung betreiben musst und die Gemeinkosten niedrig bleiben.\u003cbr\u003e\u003cbr\u003eBefolge diese neun Schritte, um dein Dropshipping-Geschäft auf die Beine zu stellen.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003ch2\u003eWarum solltest du mit Dropshipping anfangen?\u003c/h2\u003e\n\u003cp\u003e\u003cspan\u003eDropshipping kann eine attraktive Option sein, da du keine Lagerbestände halten musst und erst Produkte kaufst, wenn du bereits Käufer:innen gefunden hast. Dies reduziert finanzielle Risiken und erleichtert den Einstieg ins E-Commerce-Geschäft.\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003ch4\u003e\u003cstrong\u003eInhaltsverzeichnis\u003c/strong\u003e\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e1. Entscheide, ob Dropshipping das richtige Geschäftsmodell für dich ist\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e2. Wähle eine Dropshipping-Nische\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e3. Wettbewerber:innen recherchieren\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e4. Wähle eine:n Lieferant:in\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e5. Produkte auswählen und Preise festlegen\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e6. Bau einen E-Commerce-Store auf\u0026nbsp;\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e7. Entscheide dich für eine Unternehmensstruktur\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e8. Finanzen einrichten\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e9. Vermarkte dein Dropshipping Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eZu vermeidende Dropshipping-Fehler\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eStarte dein Dropshipping Business im Jahr 2025\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e1. Entscheide, ob Dropshipping das richtige Geschäftsmodell für dich ist\u003c/h2\u003e\n\u003cp\u003eDropshipping ist nur eine Möglichkeit, ein Online-Geschäft zu betreiben. Bevor du damit anfängst, solltest du dir die Zeit nehmen, um sicherzustellen, dass es das richtige Geschäftsmodell für die Erreichung deiner Ziele ist.\u003c/p\u003e\n\u003cp\u003eDropshipping eignet sich in der Regel für Personen mit Marketingkenntnissen, die ein Geschäft mit minimalen Vorabinvestitionen betreiben möchten. Da du keine Produkte vorrätig halten oder handhaben musst, kannst du allein mit einem Laptop und einer Internetverbindung starten.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eDiese Zugänglichkeit ist jedoch mit Abstrichen verbunden. Dropshipping-Händler:innen haben in der Regel weniger Kontrolle über die Waren in ihrem Katalog, und da andere Unternehmen wahrscheinlich die gleichen Produkte verkaufen, kann der Wettbewerb hart sein.\u003c/p\u003e\n\u003cp\u003eWenn du dich auf das \u003ca href=\"/de/blog/was-ist-marketing\" title=\"Marketing\" target=\"_blank\"\u003eMarketing\u003c/a\u003e konzentrieren und dein Geschäft nicht um ein Vorzeigeprodukt herum aufbauen willst, dann könnte Dropshipping durchaus für dich geeignet sein.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e2. Wähle eine Dropshipping-Nische\u003c/h2\u003e\n\u003cp\u003eEine Nische ist ein bestimmtes Segment eines Marktes. Du kannst eine Nische mit deinem Shop, deiner Marke und deiner Produktauswahl anvisieren.\u003c/p\u003e\n\u003cp\u003eDie Auswahl einer Dropshipping-Nische hilft dir, eine Zielgruppe zu identifizieren. Wenn\u0026nbsp;du eine gezielte Kundengruppe\u0026nbsp;vor Augen hast, ist es einfacher, nach Produkten für das Dropshipping zu suchen.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eEs gibt zwei allgemeine Methoden zur Auswahl einer Marktnische:\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eWähle einen \u003ca href=\"/de/blog/nischenmarkt\" title=\"Nischenmarkt\" target=\"_blank\"\u003eNischenmarkt\u003c/a\u003e, den du gut kennst oder für den du dich begeistern kannst.\u003c/li\u003e\n\u003cli\u003eWähle eine Nische, die auf der Marktnachfrage basiert.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eDas Ziel der zweiten Methode ist es, Nischen mit hohem Kundeninteresse und geringem Wettbewerb zu finden. Du kannst die Marktnachfrage durch die Recherche von Keywords und Produkten ermitteln.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eEine Nische mit Keyword-Recherche finden\u003c/h3\u003e\n\u003cp\u003eDie Recherche nach Keywords (deutsch = Schlüsselwörter) zeigt dir, wonach die Menschen online suchen. Tools wie Google Trends, Facebook Audience Insights und Keywords Everywhere geben Aufschluss über beliebte produktbezogene Suchanfragen, die dein Onlineshop bedienen könnte.\u003c/p\u003e\n\u003cp\u003eBei der Bewertung der Suchnachfrage solltest du sowohl das historische Interesse als auch das Suchvolumen berücksichtigen, um eine Nische mit anhaltender oder steigender Beliebtheit zu finden.\u003c/p\u003e\n\u003cp\u003eDer Gründer von eBike Generation, John Murphy, nutzte beispielsweise die Keyword-Recherche, um ein Dropshipping-Unternehmen im Wert von 3 Millionen Dollar aufzubauen, indem er eine unterversorgte Nische identifizierte: E-Bikes für Jäger:innen.\u003c/p\u003e\n\u003ch3\u003eEine Nische mit Produktforschung finden\u003c/h3\u003e\n\u003cp\u003eDie Produktforschung hilft dir dabei, trendige Produkte zu entdecken und den Geschmack der Verbraucher:innen für verschiedene Produktkategorien zu verstehen.\u003c/p\u003e\n\u003cp\u003eMit Dropshipping-Apps wie \u003ca href=\"https://apps.shopify.com/dsers?locale=de\u0026amp;show_store_picker=1\" title=\"DSers\" target=\"_blank\"\u003eDSers\u003c/a\u003e kannst du das Bestellvolumen von Produkten auf Marktplätzen wie \u003ca href=\"/de/blog/aliexpress\" title=\"Aliexpress\" target=\"_blank\"\u003eAliExpress\u003c/a\u003e einsehen, um die potenzielle Größe deines Unternehmens zu ermitteln.\u003c/p\u003e\n\u003cp\u003eAm besten nutzt du beide Arten der Recherche simultan, um dir ein umfassendes Bild von einer Dropshipping-Nische zu machen. Die Konsumgewohnheiten ändern sich schnell, daher solltest du dich regelmäßig über Keyword-Trends und die Beliebtheit von Produkten informieren.\u003c/p\u003e\n\u003cp\u003eUm dein Geschäft mit der Produktverfügbarkeit in Einklang zu bringen, könntest du dich auch entscheiden, eine:n Dropshipping-Lieferant:in zu wählen, noch bevor du dich für eine Marktlücke entscheidest.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e3. Wettbewerber:innen recherchieren\u003c/h2\u003e\n\u003cp\u003eDie \u003ca href=\"/de/blog/online-wettbewerber-analyse\" title=\"Wettbewerbsanalyse\" target=\"_blank\"\u003eWettbewerbsanalyse\u003c/a\u003e ist bei der Gründung eines Dropshipping-Business enorm hilfreich. Verbringe Zeit damit, Informationen über konkurrierende Unternehmen in deinem Marktsegment zu sammeln.\u003c/p\u003e\n\u003cp\u003eIndem du beobachtest, was deine Konkurrenz, insbesondere andere Dropshipping-Händler:innen, anbieten, kannst du potenzielle Produkte und \u003ca href=\"/de/blog/marketingstrategien\" title=\"Marketingstrategien\" target=\"_blank\"\u003eMarketingstrategien\u003c/a\u003e identifizieren. Überprüfe Produktseiten und Anzeigen in sozialen Medien, um zu sehen, was deine Kundschaft anspricht.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo kannst du bei der Konkurrenzanalyse vorgehen:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFühre eine Google-Suche durch\u003c/li\u003e\n\u003cli\u003eVerwende Tools zur Analyse von Wettbewerber:innen\u003c/li\u003e\n\u003cli\u003eDurchsuche soziale Medien\u003c/li\u003e\n\u003cli\u003ePrüfe Marktplätze\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStarte deine Suche nach Schlüsselwörtern, die für deine Nische relevant sind, um zu sehen, welche Unternehmen dort auftauchen. Wenn du z. B. ein \u003ca href=\"/de/blog/haustierprodukte-verkaufen-eigener-haustiershop\" title=\"Dropshipping Haustierbedarf\" target=\"_blank\"\u003eDropshipping-Geschäft für Haustierbedarf\u003c/a\u003e eröffnen möchtest, könntest du nach \"Haustierspielzeug\", \"Haustierfutter\" oder \"Haustierbürsten\" suchen.\u003c/p\u003e\n\u003cp\u003eSchau dir genau an, welche Unternehmen regelmäßig in den Suchergebnissen auftauchen. Dies sind wahrscheinlich deine Hauptkonkurrent:innen bei den organischen Suchergebnissen. Für tiefere Einblicke solltest du ein dediziertes SEO-Tool verwenden (z. B. SEMrush, Ahrefs, SurferSEO oder ryte).\u003c/p\u003e\n\u003cp\u003eMöglicherweise\u0026nbsp;stellst du fest, dass deine führenden Konkurrent:innen ihre Inhalte für sog. Long-Tail-Keywords optimieren, d. h. für längere, spezifischere Begriffe, nach denen potenzielle Kund:innen suchen.\u003c/p\u003e\n\u003cp\u003eLong-Tail-Keywords sind weniger umkämpft, was sie zu einem strategischen Ziel für kleinere Dropshipping-Websites macht.\u003c/p\u003e\n\u003cp\u003eDeine Konkurrenzanalyse könnte zum Beispiel ergeben, dass das Keyword \"Hundehalsbänder\" von großen Einzelhändler:innen sehr umkämpft ist, während \"LED-Hundehalsbänder\" weniger Konkurrenz hat - und \"LED-Hundehalsbänder für kleine Hunde\" Platz für dein neues Geschäft bietet.\u003c/p\u003e\n\u003ch3\u003eNutze Tools zur Konkurrenzanalyse\u003c/h3\u003e\n\u003cp\u003eTools zur Analyse von Wettbewerber:innen sind eine weitere Möglichkeit, Einblicke in die Strategien der Konkurrenz zu erhalten. Schau dir Zugriffskanäle, Besucherzahlen und das Engagement in sozialen Medien an.\u003c/p\u003e\n\u003cp\u003eWenn du zum Beispiel feststellst, dass ein Konkurrent oder eine Konkurrentin stark auf bezahlte Anzeigen setzt, könntest du eine Konkurrenzkampagne in Betracht ziehen oder mehr in SEO-Inhalte investieren. Wenn er oder sie auf einer sozialen Plattform aktiv ist, die du übersehen hast, könnte es von Vorteil sein, einen Kanal zu eröffnen.\u003c/p\u003e\n\u003ch3\u003eSuch auf Social-Media-Plattformen\u003c/h3\u003e\n\u003cp\u003eVerfolge die Social-Media-Kanäle deiner Konkurrent:innen, um zu verstehen, wie sie mit ihren Followern interagieren. Achte dabei auf die Arten von Beiträgen, die die meisten Likes, Kommentare und Freigaben erzeugen.\u003c/p\u003e\n\u003cp\u003eWenn zum Beispiel jemand in deiner Nische für Haustierbedarf mit DIY-Videos für die Tierpflege für Furore sorgt, solltest du ähnliche Inhalte erstellen. Achte vor allem auf Content-Lücken: Vielleicht gibt es eine unterdurchschnittliche Nachfrage nach Inhalten zu Wellness-Tipps für Haustiere.\u003c/p\u003e\n\u003ch3\u003ePrüfe Marktplätze\u003c/h3\u003e\n\u003cp\u003eVerkäufer:innen auf Marktplatzplattformen wie \u003ca href=\"/de/blog/ebay-dropshipping\" title=\"eBay Dropshipping\" target=\"_blank\"\u003eeBay\u003c/a\u003e, \u003ca href=\"/de/blog/amazon-dropshipping\" title=\"Amazon Dropshipping\" target=\"_blank\"\u003eAmazon\u003c/a\u003e und \u003ca href=\"/de/blog/etsy-dropshipping\" title=\"Etsy Dropshipping\" target=\"_blank\"\u003eEtsy\u003c/a\u003e bieten ebenfalls Einblicke.\u003c/p\u003e\n\u003cp\u003eAchte darauf, wie viele Angebote für ähnliche Produkte existieren. Wenn der Markt gesättigt zu sein scheint, solltest du überlegen, wie du dich von anderen Anbieter:innen abheben kannst, indem du entweder deine Preise senken oder ein erstklassiges Kundenerlebnis bietest, das auf einem Marktplatz in der Form nicht möglich ist.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfi-Tipp:\u003c/strong\u003e Am besten dokumentierst du deine gesamte Recherche\u0026nbsp;in einer Tabelle, um die Suche und das Nachschlagen deiner Ergebnisse zu erleichtern.\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e4. Wähle eine:n Lieferant:in\u003c/h2\u003e\n\u003cp\u003eEin:e Dropshipping-Lieferant:in beschafft und verwaltet den Bestand, nimmt Bestellungen und Zahlungen entgegen und organisiert den Versand an die Kundenadressen.\u003c/p\u003e\n\u003cp\u003eMit solchen Kernaufgaben hat die Wahl des Lieferanten bzw. der Lieferantin einen großen Einfluss auf den Erfolg deines Dropshipping-Business.\u003c/p\u003e\n\u003cp\u003eAbhängig von deiner Nische und den Produkten, die du verkaufst, kannst du mit einem einzigen Unternehmen zusammenarbeiten oder über ein Lieferantenverzeichnis eine Partnerschaft mit mehreren Lieferant:innen eingehen.\u003c/p\u003e\n\u003cp\u003eBeliebte Apps und Websites für Lieferantenverzeichnisse verbinden deinen Shop automatisch mit einem großen Netzwerk von Dropshipping-Lieferant:innen.\u003c/p\u003e\n\u003cp\u003eMit der DSers-App können Shopify-Benutzer:innen zum Beispiel Produkte von AliExpress, dem globalen Marktplatz, per Dropshipping vertreiben.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e5. Produkte auswählen und Preise festlegen\u003c/h2\u003e\n\u003cp\u003eDie Produkte in deinem Shop werden durch den Bestand deiner Liferant:innen bestimmt. Du wirst viele dieser Artikel in konkurrierenden Dropshipping-Shops finden, daher ist es wichtig, eine Auswahl zu treffen, die dein Nischenpublikum anspricht.\u003c/p\u003e\n\u003cp\u003eEin gut ausgewählter Produktkatalog schafft Möglichkeiten für Cross- und Upselling, bei denen deine Kundschaft dazu neigt, zusätzliche oder höherpreisige Artikel in den Einkaufswagen zu legen.\u003c/p\u003e\n\u003cp\u003eWenn du Produkte aus einer App oder einem Marktplatz auswählst, solltest du die Bewertungen anderer Verkäufer:innen sowie die Performance des Anbieters oder der Anbieterin studieren. Sobald du eine Auswahlliste hast, bestellst du am besten mehrere Produktmuster, um die Qualität und Konsistenz zu beurteilen.\u003c/p\u003e\n\u003cp\u003eWenn deine Strategie die Zusammenarbeit mit ausländischen Anbieter:innen vorsieht, solltest du dich für Produkte entscheiden, die für Expressversanddienste wie z. B. ePacket aus China geeignet sind. Dies kann die Lieferzeiten erheblich verkürzen.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Tipps für den \u003ca href=\"/de/blog/produzieren-in-china\" title=\"Import aus China\" target=\"_blank\"\u003eImport aus China\u003c/a\u003e\u0026nbsp;stellen wir dir in diesem Beitrag vor.\u003c/p\u003e\n\u003ch3\u003ePreisgestaltung für deine Dropshipping-Produkte\u003c/h3\u003e\n\u003cp\u003eEgal, ob es sich um Elektronik, \u003ca href=\"/de/blog/dropshipping-kleidung\" title=\"Kleidung Dropshipping\" target=\"_blank\"\u003eKleidung\u003c/a\u003e oder Spielzeug handelt, du brauchst eine Preisstrategie, die dein Dropshipping-Geschäft nachhaltig macht und es dir ermöglicht, bei jedem Verkauf einen Gewinn zu erzielen.\u003c/p\u003e\n\u003cp\u003eLege unabhängig vom Preispunkt eine Gewinnspanne für jedes Produkt fest, indem du deine gesamten Kosten kalkulierst, einschließlich des an den Lieferanten oder die Lieferantin gezahlten Preises und anderer Betriebskosten. Vergleiche mit den Preisen ähnlicher Produkte auf dem Markt, um sicherzustellen, dass dein Geschäft wettbewerbsfähig ist.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e6. Bau einen E-Commerce-Store auf\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003eDein Onlineshop ist der Dreh- und Angelpunkt für dein Dropshipping Business, in dem\u0026nbsp;du deinen Produktkatalog präsentieren und deiner Kundschaft die Möglichkeit geben kannst, online bei dir einzukaufen. Er ist auch das Ziel für den Traffic aus deinen Social-Media-Anzeigen.\u003c/p\u003e\n\u003cp\u003eNeben den Produktseiten kann dein Shop auch Inhalte anbieten, die das Kundenerlebnis verbessern. Dazu gehören Produktbewertungen, Benutzerhandbücher, Kaufanleitungen und relevante Blogbeiträge. Zusätzliche Inhalte helfen nicht nur Kundinnen und Kunden bei der Entscheidungsfindung, sie verbessern auch die Sichtbarkeit des Shops in den Suchmaschinenergebnissen.\u003c/p\u003e\n\u003cp\u003eDer Shopify-Shop-Builder verfügt über die beste \u003ca href=\"/de/blog/conversion-rate\" title=\"Conversion Rates\" target=\"_blank\"\u003eConversion Rate\u003c/a\u003e im Internet und flexible Designoptionen. Pass das Erscheinungsbild deines Shops mit professionell gestalteten Themes an, die zu deiner Marke passen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDas Hinzufügen einer Dropshipping-App zu deinem Shopify-Store vereinfacht die Produktverwaltung und die Auftragsabwicklung. Beliebte Apps sind:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDSers, für die Synchronisierung mit AliExpress.\u003c/li\u003e\n\u003cli\u003eZendrop, mit mehr als einer Million Produkten.\u003c/li\u003e\n\u003cli\u003eSpocket, mit Lieferant:innen aus den USA, Europa, Brasilien und Indien.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eVerwende KI, um Produktseiten zu verbessern\u003c/h3\u003e\n\u003cp\u003eKI ist in jedem Shopify-Store integriert und hilft dir dabei, Produkte zu verwalten und effektiver zu verkaufen. Nutze KI, um Produktlisten mit Inhalten anzureichern, die über die von deinem Lieferanten oder deiner Lieferantin bereitgestellten Basisinformationen hinausgehen.\u003c/p\u003e\n\u003cp\u003eGib ein paar Keywords in Shopify Magic ein, um \u003ca href=\"/de/blog/produktbeschreibungen-mehr-verkaufen\" title=\"Produktbeschreibungen\" target=\"_blank\"\u003eProduktbeschreibungen\u003c/a\u003e zu generieren, die deine Mitbewerber:innen in den Schatten stellen, mit \u003ca href=\"/de/blog/seo-optimierung\" title=\"SEO\" target=\"_blank\"\u003eSEO\u003c/a\u003e-freundlicher Sprache, die auf deine Zielgruppe zugeschnitten ist.\u003c/p\u003e\n\u003cp\u003eVerwandele die Produktfotos, die du von deinen Lieferant:innen erhältst, durch KI-unterstützte Bildbearbeitung in unverwechselbare, markengeschützte Bilder mit einzigartigen Hintergründen. Originelle Bilder heben deine Produktseiten von der Konkurrenz ab.\u003c/p\u003e\n\u003cp\u003eKlicke auf das Sternesymbol, wenn es in der Shopify-Verwaltung erscheint, um Shopify Magic für deinen Dropshipping-Shop zu nutzen.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003e\u0026nbsp;7. Entscheide dich für eine Unternehmensstruktur\u003c/h2\u003e\n\u003cp\u003eDie Erstellung eines\u0026nbsp;Businessplans\u0026nbsp;und die Gründung einer juristischen Person sind wichtige erste Schritte, um dein Dropshipping-Unternehmen langfristig zu etablieren.\u003c/p\u003e\n\u003cstrong\u003eDrei gängige Unternehmensformen für ein Dropshipping-Geschäft sind:\u003c/strong\u003e\u0026nbsp;\n\u003cul\u003e\n\u003cli\u003eEinzelunternehmen\u003c/li\u003e\n\u003cli\u003eGesellschaft mit beschränkter Haftung (\u003ca href=\"/de/blog/gmbh-gruenden\" title=\"GmbH gründen\" target=\"_blank\"\u003eGmbH\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003eUnternehmergesellschaft (\u003ca href=\"/de/blog/ug-gruenden\" title=\"UG gründen\" target=\"_blank\"\u003eUG\u003c/a\u003e)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eEinzelunternehmen\u003c/h3\u003e\n\u003cp\u003eEin Einzelunternehmen wird von einer Person geführt, die Gründung kann sehr einfach erfolgen. Dies macht es zu einer beliebten Geschäftsstruktur für Dropshipping-Händler:innen, die die Dinge einfach und kostengünstig halten wollen.\u003c/p\u003e\n\u003cp\u003eEinzelunternehmen bieten jedoch keinen Schutz für das persönliche Vermögen, wenn das Unternehmen in rechtliche Schwierigkeiten gerät.\u003c/p\u003e\n\u003ch3\u003eGesellschaft mit beschränkter Haftung (GmbH)\u003c/h3\u003e\n\u003cp\u003eDie Gründung eines Dropshipping-Unternehmens als Gesellschaft mit beschränkter Haftung trennt die persönlichen Finanzen vom Unternehmen, was nicht nur sicherer ist, sondern auch die Buchhaltung übersichtlicher macht.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIm Vergleich zu einem Einzelunternehmen bietet die GmbH flexible Steuervorteile, die dir helfen können, Geld zu sparen. Allerdings musst du zusätzliche Anforderungen erfüllen und bei der Gründung eine Einlage von 25.000 Euro entrichten.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eUnternehmergesellschaft (UG)\u003c/h3\u003e\n\u003cp\u003eDie UG ist eine Unterform der GmbH und wird häufig von Selbstständigen bevorzugt, die sich eine beschränkte Haftung wünschen. Die UG kann bereits mit einem Stammkapital von einem Euro gegründet werden. Unternehmer:innen unterliegen jedoch der sog. Rücklagepflicht und müssen Teile ihres Gewinns abführen, bis eine Einlage von 25.000 Euro erreicht ist und die UG in eine GmbH umgewandelt werden kann.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e8. Finanzen einrichten\u003c/h2\u003e\n\u003cp\u003eWenn\u0026nbsp;du deine persönlichen Bankgeschäfte von deinem Dropshipping-Geschäft trennst, vereinfachst du die Buchhaltung und behältst den Überblick über die finanzielle Situation deines Unternehmens.\u003c/p\u003e\n\u003cp\u003eBeachte diese grundlegenden finanziellen Aufgaben:\u003c/p\u003e\n\u003ch3\u003eEröffne ein geschäftliches Girokonto\u003c/h3\u003e\n\u003cp\u003eEröffne ein Geschäftskonto für die Einzahlung der Einnahmen. Ein eigenes Konto für dein Dropshipping-Geschäft erleichtert die Verfolgung von Einnahmen und Ausgaben und sorgt für finanzielle Transparenz.\u003c/p\u003e\n\u003ch3\u003eBeantrage eine Geschäftskreditkarte\u003c/h3\u003e\n\u003cp\u003eZieh eine Geschäftskreditkarte in Betracht, um Produktbestellungen, Software-Abonnements, Anzeigengebühren und andere Ausgaben zu bezahlen. Auf diese Weise kannst du deine privaten und geschäftlichen Ausgaben voneinander trennen und außerdem Prämien erhalten, wenn du eine Karte mit Vorteilen wählst.\u003c/p\u003e\n\u003ch3\u003ePrüfe die örtlichen Anforderungen an die Geschäftslizenz\u003c/h3\u003e\n\u003cp\u003eAuch wenn\u0026nbsp;du von zu Hause aus arbeitest, ist in deiner Stadt möglicherweise eine Gewerbeerlaubnis erforderlich. Die Anforderungen können unterschiedlich sein. Erkundige dich daher unbedingt bei deiner Stadtverwaltung, um sicherzustellen, dass du alle örtlichen Gesetze einhältst.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003ch2 id=\"9\"\u003e9. Vermarkte dein Dropshipping Business\u003c/h2\u003e\n\u003cp\u003eSobald dein Dropshipping-Store online ist, solltest du dich dem Marketing zuwenden. Eine aktive Marketingstrategie, die Besucher:innen zu deinem Shop bringt, gibt deinem Dropshipping-Unternehmen die besten Erfolgschancen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEntwickele eine Strategie für diese Marketingkanäle:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBezahlte Anzeigen\u003c/li\u003e\n\u003cli\u003eInfluencer-Marketing\u003c/li\u003e\n\u003cli\u003eContent-Marketing\u003c/li\u003e\n\u003cli\u003eGemeinschaften\u003c/li\u003e\n\u003cli\u003eMobiles Marketing\u003c/li\u003e\n\u003cli\u003eE-Mail-Vermarktung\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eBezahlte Anzeigen\u003c/h3\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003cp\u003eExperimentiere mit Anzeigen auf Facebook, Instagram, TikTok, YouTube und Google. Anzeigen in sozialen Medien tragen dazu bei, den Ruf deiner Marke bei verwandten Zielgruppen zu verbessern, während Google Ads Verbraucher:innen mit bestimmten Kaufabsichten ansprechen.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eDas Testen von Anzeigen auf beiden Plattformen kann dir helfen, den effektivsten Ansatz zu finden.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eInfluencer-Marketing\u003c/h3\u003e\n\u003cp\u003eDie Zusammenarbeit mit Influencern auf Plattformen wie TikTok und Instagram kann dazu beitragen, deine Reichweite und Glaubwürdigkeit zu erhöhen, was möglicherweise zu höheren Umsätzen führt.\u003c/p\u003e\n\u003cp\u003eNutze Shopify Collabs, um mit Influencern in deiner Nische in Kontakt zu treten und sie über ein leistungsbasiertes \u003ca href=\"/de/blog/affiliate-marketing\" title=\"Affiliate Marketing\" target=\"_blank\"\u003eAffiliate-Marketing-Modell\u003c/a\u003e zu bezahlen.\u003c/p\u003e\n\u003ch3\u003eContent-Marketing\u003c/h3\u003e\n\u003cp\u003eDie Entwicklung einer Content-Marketing-Strategie kann die Sichtbarkeit deiner Marke erhöhen. Erwäge die \u003ca href=\"/de/blog/blog-erstellen\" title=\"Blog erstellen\" target=\"_blank\"\u003eErstellung eines Blogs\u003c/a\u003e, die Erstellung von Lehrvideos oder den Start eines Podcasts zu deiner Nische. Gute Inhalte können deine Kundschaft auch nach dem Kauf binden.\u003c/p\u003e\n\u003ch3\u003eNetzwerke\u003c/h3\u003e\n\u003cp\u003eBeteilige dich an Plattformen von Menschen, die sich für deine Nische begeistern. Durch die Teilnahme an Diskussionen auf Plattformen wie Reddit und Facebook-Gruppen kannst du Vertrauen aufbauen und Beziehungen fördern - vorausgesetzt, du bist nicht zu sehr auf den alleinigen Verkauf fokussiert.\u003c/p\u003e\n\u003ch3\u003eMobiles Marketing\u003c/h3\u003e\n\u003cp\u003eWenn du eine Liste von Abonnent:innen erstellen kannst, sind \u003ca href=\"/de/blog/sms-marketing\" title=\"SMS-Marketing\" target=\"_blank\"\u003eSMS-Marketingstrategien\u003c/a\u003e in der Regel sehr erfolgreich. Erwäge die Einrichtung eines VIP-Gruppenchats, biete Live-Chat-Support an oder versende Nachrichten mit zeitlich begrenzten Promo-Codes.\u003c/p\u003e\n\u003ch3\u003eE-Mail-Marketing\u003c/h3\u003e\n\u003cp\u003eE-Mail-Marketing hilft dir dabei, die Beziehung zu deiner Kundschaft aufrechtzuerhalten, nachdem sie deine Website verlassen hat. Das Versenden von personalisierten E-Mails mit Sonderangeboten und nützlichen Informationen kann zu Folgegeschäften anregen.\u003c/p\u003e\n\u003ch2 id=\"10\"\u003eZu vermeidende Dropshipping-Fehler\u003c/h2\u003e\n\u003cp\u003eWie jedes Einzelhandelsgeschäft ist auch der Betrieb eines Dropshipping-Geschäfts mit Herausforderungen verbunden. Vermeide diese Fehler, damit dein Geschäft weiter wächst:\u003c/p\u003e\n\u003ch3\u003eVerkaufszahlen ignorieren\u003c/h3\u003e\n\u003cp\u003eEin häufiger Fehler von Dropshipping-Neulingen ist, dass sie nicht genau darauf achten, was ihre Verkaufsdaten ihnen sagen.\u003c/p\u003e\n\u003cp\u003eÜberwach die Verkäufe kontinuierlich und scheu dich nicht davor, dein Geschäft zu optimieren, um den Gewinn zu steigern. Überprüfe regelmäßig:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWelche Produkte sich gut verkaufen und welche nicht.\u003c/li\u003e\n\u003cli\u003eWie viel Geld du mit Anzeigen verdienst.\u003c/li\u003e\n\u003cli\u003eMit welchen Produkten du den größten Gewinn erzielst.\u003c/li\u003e\n\u003cli\u003eWie sich die Verkaufstrends im Laufe der Zeit verändern.\u003c/li\u003e\n\u003cli\u003eWoher deine Kundschaft kommt und welche Geräte sie benutzt.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSEO vernachlässigen\u003c/h3\u003e\n\u003cp\u003eUnabhängig davon, ob dich deine Kundschaft über Google oder soziale Medien findet, ist deine Online-Sichtbarkeit von entscheidender Bedeutung, da sie sich direkt auf Besucherzahlen und Verkäufe auswirkt.\u003c/p\u003e\n\u003cp\u003eWenn du dich nicht um die Suchmaschinenoptimierung deiner Website kümmerst, kann das dein Wachstum beeinträchtigen.\u0026nbsp;Konzentriere dich auf:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDie Erstellung\u0026nbsp;origineller, hilfreicher Inhalte für deine Produktseiten.\u003c/li\u003e\n\u003cli\u003eDie Verbesserung der Ladegeschwindigkeit deiner Website.\u003c/li\u003e\n\u003cli\u003eDie einfache Nutzung deiner Website auf mobilen Geräten.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eShopify-Stores verfügen über eine schnelle Ladezeit und ein responsives Seitendesign. Nutze die Google Search Console, um zu sehen, wie deine Website abschneidet, und um Bereiche mit Verbesserungspotenzial zu finden.\u003c/p\u003e\n\u003ch3\u003eKeine Vorsorge\u003c/h3\u003e\n\u003cp\u003eWenn du dich nicht oder nur unzureichend auf das Wachstum deines Unternehmens vorbereitest, kann dies zu Engpässen in deinem Geschäft führen. Bau deinen Shop so auf, dass er für das Bestellvolumen des nächsten Jahres ausgelegt ist, nicht für das von heute. Vermeide Beschränkungen wie:\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbhängigkeit von Lieferant:innen:\u003c/strong\u003e\u0026nbsp;Such immer nach Alternativen, um Risiken zu minimieren und Produkte auf Lager zu halten.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eManuelle Bearbeitung von Bestellungen.\u003c/strong\u003e Verwende eine Dropshipping-App, die die Auftragsabwicklung automatisiert. Ein Vorteil von Dropshipping ist die Möglichkeit, ohne große Investitionen immer größere Bestellmengen anzunehmen.\u003c/p\u003e\n\u003ch3\u003eVernachlässigung unzufriedener Kund:innen\u003c/h3\u003e\n\u003cp\u003eAuch wenn du als Dropshipping-Händler:in nicht direkt mit dem Warenbestand zu tun hast, bist du doch die wichtigste Anlaufstelle für den Kundensupport. Wenn du dich nicht um deine Kundschaft kümmerst, insbesondere um die, die sich beschweren, kann dies zu negativen Bewertungen und hohen Rückgabequoten führen.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSo verbesserst du das Kundenerlebnis:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eErstelle genaue Produktbeschreibungen\u003c/li\u003e\n\u003cli\u003eStell klare Kontaktinformationen zur Verfügung\u003c/li\u003e\n\u003cli\u003eReagiere auf jede Frage und jedes Anliegen der Kund:innen\u003c/li\u003e\n\u003cli\u003eVerwalte Rücksendungen und Rückerstattungen schnell, bevor sich deine Kundschaft an deine:n Lieferant:in wendet.\u003c/li\u003e\n\u003cli\u003eDie neuesten KI-Tools und Chatbots für den Kundenservice geben dir die Möglichkeit, Kund:innen sofort zu antworten.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 style=\"text-align: center;\"\u003eIn diesem Video (auf Englisch) erklären wir dir, wie du mit Dropshipping startest. Schau rein!\u003c/h3\u003e\n\u003cp\u003e\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/od8SV3wJC0Q?si=xP00eON_a2iRdi4Y\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"11\"\u003eStarte dein Dropshipping Business im Jahr 2025\u003c/h2\u003e\n\u003cp\u003eDie Gründung eines Dropshipping Business war noch nie so einfach. Egal, ob du nebenberuflich arbeitest, ein:e Unternehmer:in bist oder dein bestehendes Geschäft erweitern möchtest, \u003ca href=\"/de\" title=\"Shopify Deutschland\" target=\"_blank\"\u003eShopify\u003c/a\u003e macht Dropshipping effizient und kostengünstig.\u003c/p\u003e\n\u003cp\u003eStarte noch heute deine \u003ca href=\"https://accounts.shopify.com/store-create?language=de\u0026amp;locale=de\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fde\u0026amp;signup_types%5B%5D=paid_trial_experience\u0026amp;signup_types%5B%5D=intl_acq_mtyv\u0026amp;_y=f1faba86-322F-4462-CBE3-AB7987B9BAA0\u0026amp;_s=14ce9fc8-1793-44fd-9e60-683f5cb1113a\u0026amp;_p=e9459208-ba76-4367-b5ee-a6e4282b3f14\" title=\"Kostenlose Testversion Shopify\" target=\"_blank\"\u003ekostenlose Testversion\u003c/a\u003e und verbinde eine beliebte Dropshipping-App oder verkaufe Produkte von bekannten Marken mit Shopify Collective.\u003c/p\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eWeiterlesen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/produktbeschaffung\"\u003eProduktbeschaffung- 13 Apps um Dropshipping-Produkte zu finden\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/start-dropshipping\"\u003eDropshipping- Der einfachste Weg zum eigenen Onlineshop und Aufbau eines erfolgreichen Unternehmens\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/gewerbe-anmelden\"\u003eGewerbe anmelden- Das musst du wissen, wenn du ein Unternehmen gründen willst\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/print-on-demand-deutschland\"\u003ePrint-on-Demand-Anbieter in Deutschland- 5 Apps für Shopify im Vergleich\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/domain-namen-auswahl\"\u003e6 Regeln für den richtigen Domainnamen\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/retouren-management\"\u003e3 einfache Schritte- So können Online-Händler ihren Retourenprozess optimieren\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/experten-geben-tipps\"\u003e6 Tipps von deutschen und Schweizer Experten zur Erstellung eines Onlineshops\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/shopify-deutsch\"\u003eShopify gibt es auch auf Deutsch\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/was-ist-dropshipping\"\u003eWas ist Dropshipping?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/marktluecke\"\u003eWie du eine lukrative Marktlücke für dein Business findest\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" style=\"text-align: left;\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eHäufig gestellte Fragen zum Thema Dropshipping anfangen\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWie gründe ich ein Dropshipping-Geschäft?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eIdentifiziere eine Nische: Wähle einen bestimmten Markt aus, auf den du abzielst.\u003c/li\u003e\n\u003cli\u003eAnalysiere deine Konkurrenz: Welche Unternehmen sind in deiner Nische erfolgreich und warum?\u003c/li\u003e\n\u003cli\u003eWähle eine:n Lieferant:in: Geh eine Partnerschaft mit einem zuverlässigen Lieferanten oder einer Lieferantin ein, der oder die die Produkte führt, die du verkaufen möchtest.\u003c/li\u003e\n\u003cli\u003eErstelle ein Online-Geschäft: Entwirf einen E-Commerce-Store, um deine Produkte zu präsentieren.\u003c/li\u003e\n\u003cli\u003eVermarkte dein Geschäft: Nutze Anzeigen in sozialen Medien und ansprechende Inhalte, um Kund:innen zu gewinnen.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWie finde ich die besten Produkte für Dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eUm die besten Produkte für dein Dropshipping Business zu finden, wähle zunächst eine Nische mit hoher Nachfrage und geringem Wettbewerb. Recherchiere Trends und Kundeninteressen mit Tools wie Google Trends und analysiere Marktdaten, um profitable Produkte zu ermitteln.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIst Dropshipping wirklich rentabel?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eDropshipping kann ein profitables Geschäft sein, da Verkäufer:innen nicht für den Versand oder die Herstellung verantwortlich sind. Es gibt viele Dropshipping-Händler:innen, die mehr als 100.000 Euro pro Jahr verdienen. Da die Gründung eines Dropshipping-Unternehmens jedoch sehr einfach ist, herrscht oft ein harter Wettbewerb, der die potenziellen Gewinnspannen begrenzt.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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