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class="text-sm text-shade-70 group-hover:text-black">Baue dein Business online aus</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Auf allen Kanälen verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Millionen von Kund:innen und steigere den Umsatz</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Persönlich verkaufen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/markets"><div class="text-base font-medium"><span class="inline-block 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data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="font-bold text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Dein Business vermarkten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erreiche Kund:innen und gewinne lebenslange Fans</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing auf Social Media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Integrationen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Pflege deine Kundenbeziehungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Lerne deine Zielgruppe kennen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erhalte Einblick in deine Kundschaft</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Verwalten" class="font-bold text-t7 inline-block">Verwalten</span></div><ul class="pb-2" aria-labelledby="subNavItem-Verwalten"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte dein Business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verfolge Umsatz, Bestellungen und Analysen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Leistungsmessung<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analysen und Berichte</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verwalte deinen Lagerbestand und Bestellungen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventar- und Bestellverwaltung</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe Quelle: Shopify-Entwickler:innen . Entwickelt mit den leistungsstarken APIs von Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-Entwickler:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entwickelt mit den leistungsstarken APIs von Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Eine Commerce-Lösung für expandierende digitale Marken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/de/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle Produkte<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Entdecke alle Produkte und Features von Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/pricing">Preisgestaltung</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressourcen-toggle-open" aria-controls="RessourcenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressourcen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hilfe und Support" class="font-bold text-t7 inline-block">Hilfe und Support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hilfe und Support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/de/" aria-label="Externe Quelle: Hilfe und Support . Support rund um die Uhr"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hilfe und Support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Support rund um die Uhr</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tipps zur Geschäftsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Beliebte Themen" class="font-bold text-t7 inline-block">Beliebte Themen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Beliebte Themen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/shopsystem"><div class="text-base font-medium"><span class="inline-block arrow-animation">Was ist Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">So funktioniert unsere Commerce-Plattform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Neue, innovative Produkte von Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/die-hoehle-der-loewen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschichten von Gründer:innen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Lerne von erfolgreichen Händlern</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/branding"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Baue deine eigene Marke auf</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/topics/online-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Erstelle einen Marketingplan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/seo-onlineshops"><div class="text-base font-medium"><span class="inline-block arrow-animation">E-Commerce-SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbessere dein Suchmaschinenranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social Media-Strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social Media-Fans in Umsatz verwandeln</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/moebel-online-verkaufen"><div class="text-base font-medium"><span class="inline-block arrow-animation">Geschäftswachstum<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Dein Geschäft skalieren</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Grundlegende Tools" class="font-bold text-t7 inline-block">Grundlegende Tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Grundlegende Tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo-Generator<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe Quelle: Stock-Fotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock-Fotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/blog/businessplan-vorlage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vorlage für Geschäftspläne<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/de" aria-label="Externe Quelle: Link-in-Bio-Tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-Bio-Tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/de/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-Code-Generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/de/enterprise">Großes Unternehmen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Was ist neu-toggle-open" aria-controls="Was ist neuDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Was ist neu</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="Was ist neuDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" 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id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="retouren-management" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Noch heute mit Shopify verkaufen</p><p class="richtext max-w-[680px] text-sm mb-4">Teste Shopify noch heute kostenlos und nutze diese Ressourcen, die dich Schritt für Schritt auf dem Weg zu deinem Ziel begleiten.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fretouren-management&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Kostenlos testen</a><a href="/de/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">Mehr Informationen</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/de/blog/retouren-management"/><meta itemProp="dateModified" content="2022-07-22T08:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/de/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/de/blog/topics/onlineshop-starten" class="no-underline hover:text-link-light-hover topic-link">Onlineshop starten</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Retourenmanagement: Retourenprozesse optimieren & Dropshipping Retouren meistern</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Im Beitrag dreht sich alles um das Thema Retourenmanagement. So kannst du deine Retourenprozesse optimieren für Dropshipping & Co. und deine Kundschaft zufriedenstellen - 7 Tipps!</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/de/blog/authors/caroline-dohrmann" class="no-underline" itemProp="url"><span itemProp="name">Caroline Dohrmann</span></a></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>22. Juli 2022</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782" alt="Retourenmanagement: So können Online-Händler ihren Retourenprozess optimieren" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Starte noch heute dein Online-Business.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Kostenlos.</p><a href="https://accounts.shopify.com/store-create?language=de&locale=de&signup_page=https%3A%2F%2Fwww.shopify.com%2Fde%2Fblog%2Fretouren-management&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 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class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><div style="text-align: left;"></div> <p><em><span>Von Claus Fahlbusch</span></em></p> <p><span class="s1">Als Online-Händler:in stehst du heutzutage vor einer Vielzahl von Herausforderungen. Neben einem optimalen Einkaufserlebnis für die Kundschaft, der prompten und reibungslosen Lieferung der Ware sowie einem kompetentem <a href="/de/blog/kundenservice" target="_blank">Kundenservice</a> bei der Flut von Kundenanfragen steht vor allem ein Thema im Mittelpunkt der Betrachtung: Retouren. Ob die Ware dabei nicht gefällt, nicht passt, doppelt oder nur zur Ansicht bestellt wurde – Kund:innen erwarten einen schnellen und unkomplizierten Retourenprozess.</span></p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <p><span>Das Kundenerlebnis hört mit Lieferung der Ware nicht auf. Nur wer einen reibungslosen Retourenprozess ermöglicht, kann sich über wiederkehrende Kundschaft freuen.</span></p> </blockquote> <p>Wirkt die Retourenabwicklung für die Kundschaft dabei kompliziert oder ist für sie gar mit Kosten verbunden, sind Käufer:innen schnell dazu geneigt, den Kauf abzubrechen und <span>nicht bei diesem Händler bzw. dieser Händlerin zu bestellen. </span>So schwer es Online-Händler:innen also fällt, aber eine Retoure gehört heute eigentlich zu einer Standardbestellung dazu.</p><div id="text-cta" class="hidden lg:block"></div> <p>Aus diesem Grund dreht sich in diesem Beitrag alles um ein gelungenes Retourenmanagement im Onlinehandel und dafür verraten wir dir u. a., wie du deinen Retourenprozess in nur drei Schritten optimieren kannst. </p> <h4>Inhaltsverzeichnis:</h4> <ul> <li><a href="#retoure1">Warum ist Retourenmanagement wichtig?</a></li> <li><a href="#retoure2">Gründe für Rücksendungen</a></li> <li><a href="#retoure3">Was ist eine Retourenquote?</a></li> <li><a href="#retoure4">Präventives und reaktives Retourenmanagement</a></li> <li><a href="#retoure5">7 Tipps: So kannst du Retouren reduzieren</a></li> <li><a href="#retoure6">In 3 Schritten den Retourenprozess optimieren</a></li> </ul> <h2 id="retoure1">Warum ist Retourenmanagement wichtig?</h2> <p>Im E-Commerce sind Rücksendungen nicht mehr wegzudenken und ein entscheidendes Kaufkriterium für viele Online-Shopper:innen. Umso wichtiger wird Retourenmanagement. Als ein Bereich der Logistik umfasst es die Planung, Steuerung und Kontrolle des Informations-, Finanz- und Warenaustauschs zwischen Rücksender:in und Händler:in. Hauptziele des Retourenmanagements sind die Vermeidung von Retouren und die Kostenoptimierung.</p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp:</strong> Du möchtest auch endlich in den Wachstumsmarkt <a href="/de/blog/e-commerce" class="in-cell-link" target="_blank">E-Commerce</a> einsteigen? Dann haben wir in diesem Beitrag alles für dich zusammengefasst, was du über den Onlinehandel wissen musst.</p> <h2 id="retoure2">Gründe für Rücksendungen</h2> <p>Für Rücksendungen kann es zahlreiche verschiedene Gründe geben, wie:</p> <ul> <li>Sach- oder Qualitätsmängel</li> <li>Unbeabsichtigter Kauf/Kaufreue</li> <li>Das Produkt gefällt nicht oder die Erwartungen wurden nicht erfüllt</li> <li>Der Preis war im Nachhinein doch zu hoch bzw. das Geld wird plötzlich für etwas anderes benötigt</li> <li>Fehlende Informationen und Kenntnisse über die Funktionsweise und Ausführung des Produktes</li> <li>Das Produkt würde weitere Artikel erfordern (die nicht verfügbar oder inkompatibel sind)</li> <li>Bewusste Entscheidung im Vorfeld, dass das Produkt nur ausprobiert werden soll bzw. es wurden direkt mehrere Produkte zum Testen bestellt</li> <li>das Produkt stellt sich als gefährlich heraus, ist verboten oder sollte verheimlicht werden</li> <li>Die juristischen Bindungen sollen aufgelöst werden</li> </ul> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp:</strong> Mit den richtigen <a href="/de/blog/geschaeftsidee" target="_blank">Online-Shop-Ideen</a> wird dein Traum vom eigenen Unternehmen wahr. Starte jetzt mit unseren Tipps!</p> <ul></ul> <h2 id="retoure3">Was ist eine Retourenquote?</h2> <p>Einfach ausgedrückt ist die Retourenquote das Verhältnis von verkauften Artikeln zu Retouren. Dieses Verhältnis lässt sich in drei verschiedenen Formen betrachten, nämlich der Alpha-, Beta- und Gamma-Retourenquote:</p> <ul> <li>Bei der <strong>Alpha-Retourenquote </strong>handelt es sich um das Verhältnis von zurückgegebenen zu versendeten Paketen. Die Warenmenge pro Paket spielt hierbei keine Rolle.</li> </ul> <ul> <li>Die <strong>Beta-Retourenquote</strong> ist das Verhältnis von zurückgegebenen Artikeln zu versendeten. Diese Art der Retourenquote ist hilfreich, wenn ermittelt werden soll, welche Artikel überdurchschnittlich häufig zurückgegeben werden.</li> </ul> <ul> <li>Für die <strong>Gamma-Retourenquote</strong> wird der Retourenwert dem Sendungswert gegenübergestellt. Diese Methode ist dann nützlich, wenn du Rückschlüsse auf die Häufigkeit der Rücksendungen in Abhängigkeit vom Kaufpreis ziehen möchtest.</li> </ul> <div style="text-align: left;"><img style="float: none;" alt="Retourenmanagement: Übersicht über die Arten der Retourenquote" src="https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse_Grafik.jpg?v=1658238336"></div> <p><em>So berechnest du die verschiedenen Arten der Retourenquote. </em></p> <h3>Was ist eine gute Retourenquote?</h3> <p>Nun stellt sich dir wahrscheinlich die Frage, was eine gute oder normale Retourenquote sein mag. Dies lässt sich pauschal nicht beantworten, da es von der jeweiligen Branche abhängt, in der du dich befindest. Im Bereich Fashion und Accessoires sind beispielsweise die meisten Rücksendungen zu verzeichnen. Hier kann die Retourenquote schon mal zwischen 40% und 60% liegen. Allerdings ist die durchschnittliche Retourenquote insgesamt eher moderat. So haben mehr als die Hälfte aller in einer Studie befragten Online-Händler:innen angegeben, dass ihre Retourenquote bei höchstens 10 Prozent liegt, bei 12 Prozent der Befragten geht sie sogar gen null. Diese sehr niedrigen Retourenquoten sind überwiegend im Lebensmittel-Bereich zu finden.</p> <p><strong><em><span class="TextRun SCXW234445978 BCX0" lang="DE-DE" data-contrast="auto" xml:lang="DE-DE"><span class="NormalTextRun SCXW234445978 BCX0">Dein Lager bereitet dir Probleme? In diesem Beitrag zeigen wir dir, was es mit einem </span></span><a href="/blog/lagerverwaltungssystem" class="Hyperlink SCXW234445978 BCX0" target="_blank"><span class="TextRun Underlined SCXW234445978 BCX0" lang="DE-DE" data-contrast="none" xml:lang="DE-DE"><span data-ccp-charstyle="Hyperlink" class="NormalTextRun SCXW234445978 BCX0">Lagerverwaltungssystem</span></span></a><span class="TextRun SCXW234445978 BCX0" lang="DE-DE" data-contrast="auto" xml:lang="DE-DE"><span class="NormalTextRun SCXW234445978 BCX0"> auf sich hat und wie du ein solches nutzt</span><span class="NormalTextRun SCXW234445978 BCX0">!</span></span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}" class="EOP SCXW234445978 BCX0"> </span></em></strong></p> <hr> <div class="marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <div class="leadpage__image"><img src="https://cdn.shopify.com/s/files/1/1789/7273/files/imageedit_1_4061555931.png?v=1594925037" alt="Template Icon" class="hide--mobile gutter-bottom--reset" loading="lazy"></div> <div class="leadpage__content"> <p class="heading--4">Kostenloses Webinar: In 30 Minuten zum eigenen Onlineshop</p> <p>Du willst selbst mal sehen, wie schnell du einen Shop aufsetzen kannst?</p> <p>Der Shopify-Experte und leidenschaftliche Shop-Betreiber Adrian Piegsa zeigt dir, wie du dich anmeldest, eine Domain verknüpfst, Produkte auswählst und natürlich alle rechtlichen Vorgaben umsetzt.</p> <a href="https://event.webinarjam.com/register/41/lqr70syk" class="marketing-button marketing-button--small" target="_blank" rel="nofollow noopener noreferrer">Jetzt kostenlos teilnehmen</a> </div> </div> <hr> <h2 id="retoure4">Präventives und reaktives Retourenmanagement</h2> <p>Es wird zwischen präventivem und reaktivem Retourenmanagement unterschieden. Ersteres setzt sich zum Ziel, dass es gar nicht erst zu Rücksendungen kommt. Ein reaktives Retourenmanagement hingegen nimmt sich zur Aufgabe, dass retournierte Produkte effektiv verarbeitet werden. Genauer gesagt soll die Bearbeitung der Retouren effizient gesteuert, die Durchlaufzeiten mittels verbesserter Prozesse reduziert und die Erfassungen und Rückbuchungen mithilfe von intelligenten Softwarelösungen automatisiert werden.</p> <p>In der Praxis können Maßnahmen für präventives bzw. reaktives Retourenmanagement beispielsweise folgendermaßen aussehen:</p> <h3>Maßnahmen für präventives Retourenmanagement</h3> <ul> <li>Detaillierte Bilder (z. B. mittels 360°-Ansicht, VR- oder AR-Technologie)</li> <li>Realistische Darstellung und Beschreibung in der Werbung</li> <li>Kundenbewertungen</li> </ul> <p>Im nächsten Kapitel stellen wir dir noch 7 weitere Maßnahmen vor, mit denen du deine Retouren reduzieren kannst.</p> <h3>Maßnahmen für reaktives Retourenmanagement</h3> <ul> <li>Schnelle und unkomplizierte Rücksendung gewährleisten</li> <li>Rücksendungsformular beilegen</li> <li>Prozesse optimieren für eine schnellere Versendung</li> <li>Kommunikation und Datenweiterleitung nahtlos gestalten</li> </ul> <p>Wie versprochen liefern wir dir nun noch weitere Tipps, mit denen du Retouren reduzieren kannst.</p> <h3 style="text-align: center;">Im Shopify Podcast erzählen dir unsere erfolgreichen Gäste von ihren E-Commerce-Abenteuern. Hör rein!</h3> <div style="text-align: center;"> <ul></ul> <iframe src="https://player.simplecast.com/e932e027-a4b1-44cb-b364-cae55dde1b87?dark=true&show=true" width="100%" height="480px" seamless="" scrolling="no" frameborder="no"></iframe> <div><strong>Abonniere am besten direkt den Shopify Podcast und verpasse keine Folge mehr!</strong></div> <center> <a rel="nofollow noopener noreferrer" href="https://www.deezer.com/de/show/883012" target="_blank"> <img class="lazyload" height="41" width="125" alt="" src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_deezer.png?v=1613050194" loading="lazy"></a> <a rel="nofollow noopener noreferrer" href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9pa0phSG15Ug==" target="_blank"> <img class="lazyload" height="41" width="125" alt="" src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_get_it_on_google_play.png?v=1613052239" loading="lazy"></a> <a rel="nofollow noopener noreferrer" href="https://podcasts.apple.com/de/podcast/der-shopify-podcast-erfolgsgeschichten-aus-dem-e-commerce/id1499128081" target="_blank"> <img class="lazyload" height="41" width="125" alt="" src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_apple_podcasts.png?v=1613052286" loading="lazy"></a> <a rel="nofollow noopener noreferrer" href="https://open.spotify.com/show/1JCpa4igIK2W6REiuonm72" target="_blank"> <img class="lazyload" height="41" width="125" alt="" src="https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_spotify.png?v=1613052263" loading="lazy"></a> </center> </div> <h2 id="retoure5">7 Tipps: So kannst du Retouren reduzieren</h2> <p>Die folgenden 7 Maßnahmen helfen Online-Händlern und -Händlerinnen dabei, in Zukunft die Retouren zu reduzieren. Beginnen wir mit dem ersten Punkt.</p> <h3>1.     Genaue Produktdarstellung</h3> <p>Wie bereits bei den Maßnahmen für präventives Retourenmanagement angedeutet, sind detaillierte Bilder bzw. die genaue Darstellung der Produkte im E-Commerce essenziell. Denn nur so kann deine potenzielle Kundschaft einen realistischen Eindruck von deinen Produkten erhalten. Bei technischen Geräten kann es beispielsweise auch sinnvoll sein, mithilfe einer Grafik die verschiedenen Funktionen zu beschreiben.</p> <h3>2.     Realistische Angabe der Größen</h3> <p>Die genaue Darstellung der Produkte ist auch im Fashion-Bereich sehr wichtig. Hier geht es allerdings auch stark darum, ausreichend auf die verschiedenen Größen und Formen einzugehen. Größentabellen, die Größe des Models auf dem Bild, ein Größenrechner, Empfehlungen und die direkte Unterstützung durch den Kundenservice sind Punkte, mit denen sich Retouren in dieser Branche reduzieren lassen.</p> <h3>3.     Detailliertere Produktinformationen</h3> <p>Anders als im Fashion-Bereich kann es beispielsweise bei technischen Geräten von hoher Wichtigkeit sein, die verschiedenen Features verständlich und genau aufzulisten. Eine detaillierte Produktbeschreibung sollte keine Fragen mehr offen lassen und über alles Wichtige rund um den Artikel informieren.</p> <h3>4.     Steigerung der Qualität</h3> <p>Artikel von schlechter Qualität sind der Grund für fast ein Drittel aller Rücksendungen. Daher solltest du bei den von dir angebotenen Produkten auf Herkunft, Wertigkeit und Nachhaltigkeit achten. Die Nachfrage nach langlebigen und nachhaltigen Produkten steigt nämlich stetig. Fast jede:r vierte Befragte einer Studie gab beispielsweise an, sich vorstellen zu können, nachhaltige Produkte zu kaufen.</p> <h3>5.     Weitergabe von Kosten</h3> <p>Als Händler:in hast du die Möglichkeit, die durch Retouren entstehenden Kosten auf deine Kundschaft weiterzugeben. Dies kann z. B. durch eine Preiserhöhung aller Produkte passieren oder durch Rückversandkosten. Du solltest in diesem Fall in Ruhe abwägen, welche Option für dich die bessere ist.</p> <h3>6.     Optimierung der Lieferzeiten</h3> <p>Das Produkt muss nicht nur verfügbar sein, sondern heutzutage auch sehr schnell bei der Kundschaft ankommen. Heute bestellen, morgen liefern – die Anforderungen werden immer höher und Onlineshops stehen vor der Herausforderung, diese zu erfüllen. Kannst du dies nicht leisten, kann es sein, dass deine Kundschaft das Produkt bei der Konkurrenz erwirbt und dein später eintreffendes Produkt wieder zurücksendet. Daher müssen Lieferzeiten klar kommuniziert werden. Um Retouren hier weiter zu reduzieren, ist die Sendungsverfolgung ein gutes Instrument.</p> <h3>7.     Verbesserung der Verpackungen</h3> <p>Der weiterer häufiger Grund, warum Verbraucher:innen ein Paket zurücksenden, ist, dass es beschädigt angekommen ist. Damit dies nicht passiert, ist es wichtig, eine hochwertige Verpackung mit geeignetem Füllmaterial zu verwenden. Dazu gehört auch die Wahl des richtigen Kurierdienstes.</p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp: </strong>In diesem Guide haben wir für dich zusammengestellt, wie mit <a href="/de/blog/aliexpress" target="_blank">AliExpress Dropshipping</a> funktioniert.</p> <h2 id="retoure6">In 3 Schritten den Retourenprozess optimieren</h2> <p>Wir wissen nun: <span>Nur wer seinen Kund:innen neben schneller Lieferung und Sendungsverfolgung auch einen reibungslosen Retourenprozess ermöglicht, kann sich über eine wiederkehrende Kundschaft freuen. Doch wie schafft man es, diesen Prozess zu optimieren? </span></p> <h3>Schritt 1: Flexibilität beim Retourenprozess</h3> <p class="p1"><span class="s1">Retouren werden meist vor allem dann teuer, wenn die beigelegten Retourenscheine versehentlich von der Kundschaft vernichtet oder vorab entsorgt werden. Dies führt zu einer Kundenanfrage mehr und meist muss dann ein neues Retourenlabel generiert werden. Gleichzeitig kann ein beigelegtes Retourenetikett auch gerne mal als Aufforderung wirken, die Ware zurückzuschicken. Dabei ist es grundsätzlich natürlich möglich, ganz normal Retourenlabel zu generieren und der Kundschaft bei Bedarf zukommen zu lassen oder bereits vorab als Beileger ins Paket zu legen. Dabei sollte im besten Falle flexibel von dir vorab entschieden werden können, mit welchem Versanddienstleister die Retoure erfolgen soll. Noch besser: Du überlässt deinen Kund:innen die Wahl, mit welchem Paketdienst sie die Ware zurückschicken wollen.</span></p> <p class="p1"><span class="s1">Egal, wie du deinen Retoureprozess regeln möchtest, heutzutage kannst du dein Retourenmanagement bereits flexibel nach deinen Bedürfnissen gestalten. Dabei kannst du dann selbst entscheiden,<b> </b>ob du:</span></p> <ul> <li>den Retourenschein vorab in deine Pakete als Beileger versendest oder</li> <li>deinen Kund:innen ein eigenes Retourenportal bereitstellst.</li> </ul> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp: </strong>In diesem Beitrag erfährst du, worauf du in puncto <a href="/de/blog/shopify-mehrwertsteuer-in-der-eu#welchesteuern" target="_blank">Dropshipping Steuern</a> achten musst.</p> <h3>Schritt 2: Ein eigenes Retourenportal</h3> <p><span class="s1">Bei einem eigenen Retourenportal wird das Etikett nur dann ausgedruckt, wenn es wirklich gebraucht wird. So vermeidest du, dass das Label vorher entsorgt oder als Aufforderung gesehen wird, die Ware zurückzuschicken. Gleichzeitig machst du es deiner Kundschaft mit einem Retourenportal aber so einfach wie möglich, das Label selbstständig auszudrucken. Haben deine Kund:innen dann noch die Wahl, sich den Versanddienstleister auszusuchen, sichert das Flexibilität und ein positives Einkaufserlebnis vom Kauf bis zur Retoure zu.</span></p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <p>Sorgt man für einen schnellen Rücksendeprozess, ist die Ware schneller wieder im Lager und somit für andere Kund:innen verfügbar.</p> </blockquote> <p><span class="s1">Doch nicht nur unnötig verursachte Kosten stellen für Retouren inzwischen eine Herausforderung dar. Auch die Zeit, die die Ware bei der Kundschaft liegt und deshalb nicht anderweitig verkauft werden kann, spiegelt so unter Umständen verlorene Umsätze wider. Sorgt man für einen schnellen und reibungslosen Rücksendeprozess, ist die Ware schneller wieder im Lager und somit für andere Kund:innen verfügbar. Und das ist nicht alles - Dank moderner Technologie wie etwa WebHooks haben Online-Händler:innen die Möglichkeit, die Retouren schon ab dem Zeitpunkt der ersten Scannung durch den Versanddienstleister zu verfolgen und nicht erst dann, wenn die Retoure wieder beim Händler bzw. der Händlerin eintrifft. Das spart Zeit und somit Geld.</span></p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp:</strong> Hier verraten wir dir die Best Practices für deine <a href="/de/blog/checkout-optimierung" target="_blank">Checkout-Optimierung</a>.</p> <h4 class="p1"><span class="s1">Anwendungsfall: Retouren bei Mietware</span></h4> <p class="p1"><span class="s1">Ein besonderer Anwendungsfall, wie Prozessoptimierung bei Retouren gelöst werden können, lässt sich hierbei z.B. beim Verleihdienst für Gadgets und Elektronik, <span class="s2">Get Grover,</span> feststellen: Für viele Gadgets gibt es hier lange Wartelisten. Wenn nun die Kundschaft vom gemieteten Produkt ein Retourenlabel ausdruckt und das Paket auf die Reise schickt, kann Get Grover den nächsten Wartenden direkt über die Produktverfügbarkeit informieren. Somit wurde bereits ein neuer Mieter bzw. eine neue Mieterin für das Produkt gefunden, noch bevor die Ware wieder beim Händler bzw. der Händlerin angekommen ist. Dass die Kundschaft das Retourenlabel dabei ganz einfach selbst ausdrucken können, z.B. mithilfe eines Retourenportals, erleichtert den Aufwand dabei sowohl kunden-, als auch händlerseitig enorm. Besser noch: Man überlässt der Kundschaft die Wahl, mit welchem Versanddienstleister sie retournieren möchtet. Das steigert die Zufriedenheit und sichert Flexibilität im gesamten Einkaufsprozess.</span></p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"><strong>Lesetipp: </strong><a title="Apps, die beim Versand helfen" href="/de/blog/beste-apps-shopify-in-deutschland" target="_blank">Die besten Apps für Shopify Stores in Deutschland.</a> In diesem Artikel stellen wir viele Apps vor, u.a. die drei Versand-Apps SendCloud, shipcloud und Shippo.</p> <h3>Schritt 3: Retourenportal und Tracking-Seiten im eigenen Marken-Look</h3> <p class="p1"><span class="s1">Das Thema Retouren ist nicht nur für dich als Händler:in, sondern insbesondere für deine Kundschaft wichtig, denn es gilt: Ein reibungsloser Retourenprozess gehört zur Kundenerwartung mindestens genauso dazu wie eine schnelle Lieferung. Um unnötige Kosten zu vermeiden und den Prozess für Rücksendung langfristig zu optimieren, sollten Online-Händler:innen in Zukunft auf ein eigenes Retourenportal setzen.</span></p> <div style="text-align: left;"><img style="float: none;" alt="Retourenmanagement: Beispiel eines Retourenportals" src="https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprotal_Nachbau_Mockup_2f6fc037-071a-4c49-994d-bafbda60b565.jpg?v=1658309544" loading="lazy"></div> <div style="text-align: left;"><i>Beispiel eines Retourenportals</i></div> <p class="p1"> </p> <p class="p1"><span class="s1">Um das Markenerlebnis abzurunden, sollte das Portal hierbei im “Look and Feel” der eigenen Marke gestaltet werden. So vermeidet man, dass Kund:innen auf externen Seiten verloren gehen und die Markenwelt des Online-Händlers bzw. der Händlerin verlassen. Dasselbe gilt im übrigen auch für deine E-Mails zur Sendungsverfolgung. Verliere deine Kundschaft nicht, indem du sie auf die externen Seiten der jeweiligen Versanddienstleister schickst, um ihre Ware nachzuverfolgen. Gestalte deine Tracking-E-Mails im eigenen Design. So bleibt die Kundschaft nicht nur optisch in deiner Markenwelt, du kannst so auch ganz bewusst den Content auf deine Tracking-Mails steuern und z.B. Werbung für andere Seiten entfernen, wie sie bisher immer noch auf den Standard-Mails der Versanddienstleister zu finden sind. Gestaltet man also den eigenen Shop, die Tracking-Seiten und letztlich das Retourenportal im gleichen Look, rundet dies das Einkaufserlebnis positiv ab.</span></p> <p class="p1"><span class="s1"><img alt="Retourenmanagement: Beispiel-Shop" src="https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse_Mustershop.jpg?v=1658296437" loading="lazy"></span></p> <p class="p1"><i>Tracking-Seite des eigenen Shops ohne fremde Werbung und im eigenen Marken-Look</i></p> <p class="p1"><span class="s1">Denn egal, wie unerwünscht das Thema Retouren auch sein mag - vermeiden lassen sie sich ohnehin nicht. Natürlich kann man mittels gezielter Maßnahmen versuchen, die Retourenquoten so niedrig wie möglich zu halten. Kommt es aber dennoch zu Rücksendungen, so machst du es dir und deinen Kund:innen am einfachsten, wenn dein Retoureprozess einheitlich und schnell geregelt ist. So kommt deine Kundschaft wieder - und vielleicht das nächste Mal dann ganz ohne etwas zurückzuschicken.</span></p> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Weiterlesen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/de/blog/trend-produkte-verkaufen">Trendprodukte 2024: Was verkauft sich gut (20 Produkte)</a></li><li class="mt-2"><a href="/de/blog/domain-namen-auswahl">6 Regeln für den richtigen Domainnamen</a></li><li class="mt-2"><a href="/de/blog/shopify-mehrwertsteuer-in-der-eu">Dropshipping Steuern- Darauf solltest du achten!</a></li><li class="mt-2"><a href="/de/blog/umsatzsteuer-id">Umsatzsteuer ID- Wann du sie brauchst und wie du sie beantragst</a></li><li class="mt-2"><a href="/de/blog/kpi-ecommerce">E-Commerce KPIs- Mit intelligenten E-Commerce-Kennzahlen zum Business-Erfolg</a></li><li class="mt-2"><a href="/de/blog/kostenloser-versand">Erhöht kostenloser Versand die Verkäufe?</a></li><li class="mt-2"><a href="/de/blog/facebook-shops-und-shopify">Der neue Facebook Shop- Anpassbare Storefronts auf Facebook und Instagram erstellen</a></li><li class="mt-2"><a href="/de/blog/mypinkyone-brustkrebs">Mit Pink gegen Brustkrebs – Zwei E-Commerce Newcomer starten ihren Onlinehandel für den guten Zweck</a></li><li class="mt-2"><a href="/de/blog/mit-merchandise-artikeln-geld-verdienen">Zwischen Streaming und Auftritten- Wie du als Musiker mit Merchandise-Artikeln Geld verdienst</a></li><li class="mt-2"><a href="/de/blog/grundpreis">Grundpreisangabe- Was Onlineshop-Betreiber zum Thema wissen müssen</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" style="text-align: left;" id="faq-section"> <hr> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2>Häufig gestellte Fragen zum Retouren Management</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wie funktioniert Retoure bei Dropshipping?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Der Retouren-Prozess beim Dropshipping hängt von verschiedenen Entscheidungen ab: An wen sollen die Waren zurückgeschickt werden? Wer prüft die retournierten Waren? Kann die Kundschaft den Versanddienstleister selbst wählen?</div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Was macht man bei Dropshipping Retoure?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Soll ein Dropshipping-Produkt zurückgegeben werden, so wird dies entweder an die Lieferant:innen, Hersteller:innen oder Dropshipping-Händler:innen geschickt. Daraufhin wird das retournierte Produkt von einem der genannten Parteien geprüft und schließlich die Rückzahlung des Geldes eingeleitet.</div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wo kann ich Retourenschein drucken?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Je nachdem mit welchem Versanddienstleister du arbeitest und ob deine Kundschaft sich den Versanddienstleister für die Rücksendung aussuchen kann, ergeben sich unterschiedliche Quellen für den Retourenschein. Du musst außerdem überlegen, ob du deinen Sendungen bereits einen Retourenschein beilegst oder ob deine Kundschaft diesen selbst beschaffen muss.</div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Was ist ein Rücksendeetikett?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">Ein Rücksendeetikett dient dazu den Versandprozess einer Retoure zu erleichtern. Mit einem Rücksendeetikett, muss deine Kundschaft sich nicht selbst um den Rückversand kümmern, sondern kann die verpackte Ware einfach zum entsprechenden Dienstleister bringen. Außerdem hast du die Möglichkeit, retournierte Produkt gleich ab Einlieferung beim Versanddienstleister verfolgen zu können.</div> <div itemprop="text"> <h3>Wie kann man Retouren reduzieren?</h3> <p>Du kannst durch verschiedene Maßnahmen deine Retouren reduzieren. Beispielsweise indem du:</p> <ul> <li>deine Verpackungen verbesserst</li> <li>deine Produkte anschaulich darstellst</li> <li>realitätsgetreue Größenangaben machst</li> <li>die Qualität deiner Produkte verbesserst</li> <li>Retouren-Kosten weitergibst</li> <li>Lieferzeiten optimierst</li> <li>Detailliertere Produktinformationen angibst</li> </ul> </div> </div> </div> </div> </div> </div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> von <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/de/blog/authors/caroline-dohrmann" class="no-underline" itemProp="url"><span itemProp="name">Caroline Dohrmann</span></a></span></div><div class="text-body-sm text-shade-50">Letzte Aktualisierung: <time>22. 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Dohrmann","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/10617356344","handle":"retouren-management","title":"Retourenmanagement: Retourenprozesse optimieren \u0026 Dropshipping Retouren meistern","publishedAt":"2022-07-22T08:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154","altText":"Retourenmanagement: So können Online-Händler ihren Retourenprozess optimieren","width":1925,"height":1010},"tags":["Onlineshop starten","Shopify auf Deutsch"],"contentHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Retourenmanagement: So können Online-Händler ihren Retourenprozess optimieren\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse.jpg?v=1658236293\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eVon Claus Fahlbusch\u003c/span\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eAls Online-Händler:in stehst du heutzutage vor einer Vielzahl von Herausforderungen. Neben einem optimalen Einkaufserlebnis für die Kundschaft, der prompten und reibungslosen Lieferung der Ware sowie einem kompetentem \u003ca href=\"https://www.shopify.com/de/blog/kundenservice\" target=\"_blank\"\u003eKundenservice\u003c/a\u003e bei der Flut von Kundenanfragen steht vor allem ein Thema im Mittelpunkt der Betrachtung: Retouren. Ob die Ware dabei nicht gefällt, nicht passt, doppelt oder nur zur Ansicht bestellt wurde – Kund:innen erwarten einen schnellen und unkomplizierten Retourenprozess.\u003c/span\u003e\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003eDas Kundenerlebnis hört mit Lieferung der Ware nicht auf. Nur wer einen reibungslosen Retourenprozess ermöglicht, kann sich über wiederkehrende Kundschaft freuen.\u003c/span\u003e\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eWirkt die Retourenabwicklung für die Kundschaft dabei kompliziert oder ist für sie gar mit Kosten verbunden, sind Käufer:innen schnell dazu geneigt, den Kauf abzubrechen und \u003cspan\u003enicht bei diesem Händler bzw. dieser Händlerin zu bestellen. \u003c/span\u003eSo schwer es Online-Händler:innen also fällt, aber eine Retoure gehört heute eigentlich zu einer Standardbestellung dazu.\u003c/p\u003e\n\u003cp\u003eAus diesem Grund dreht sich in diesem Beitrag alles um ein gelungenes Retourenmanagement im Onlinehandel und dafür verraten wir dir u. a., wie du deinen Retourenprozess in nur drei Schritten optimieren kannst. \u003c/p\u003e\n\u003chr\u003e\n\u003ch4\u003eBist du bereit deine Idee zum Leben zu erwecken?\u003c/h4\u003e\n\u003ch4\u003eTeste Shopify kostenlos und verkaufe, wo du willst!\u003c/h4\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003chr\u003e\n\u003ch4\u003eInhaltsverzeichnis:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#retoure1\"\u003eWarum ist Retourenmanagement wichtig?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure2\"\u003eGründe für Rücksendungen\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure3\"\u003eWas ist eine Retourenquote?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure4\"\u003ePräventives und reaktives Retourenmanagement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure5\"\u003e7 Tipps: So kannst du Retouren reduzieren\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure6\"\u003eIn 3 Schritten den Retourenprozess optimieren\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"retoure1\"\u003eWarum ist Retourenmanagement wichtig?\u003c/h2\u003e\n\u003cp\u003eIm E-Commerce sind Rücksendungen nicht mehr wegzudenken und ein entscheidendes Kaufkriterium für viele Online-Shopper:innen. Umso wichtiger wird Retourenmanagement. Als ein Bereich der Logistik umfasst es die Planung, Steuerung und Kontrolle des Informations-, Finanz- und Warenaustauschs zwischen Rücksender:in und Händler:in. Hauptziele des Retourenmanagements sind die Vermeidung von Retouren und die Kostenoptimierung.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Du möchtest auch endlich in den Wachstumsmarkt \u003ca href=\"https://www.shopify.de/blog/e-commerce\" class=\"in-cell-link\" target=\"_blank\"\u003eE-Commerce\u003c/a\u003e einsteigen? Dann haben wir in diesem Beitrag alles für dich zusammengefasst, was du über den Onlinehandel wissen musst.\u003c/p\u003e\n\u003ch2 id=\"retoure2\"\u003eGründe für Rücksendungen\u003c/h2\u003e\n\u003cp\u003eFür Rücksendungen kann es zahlreiche verschiedene Gründe geben, wie:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSach- oder Qualitätsmängel\u003c/li\u003e\n\u003cli\u003eUnbeabsichtigter Kauf/Kaufreue\u003c/li\u003e\n\u003cli\u003eDas Produkt gefällt nicht oder die Erwartungen wurden nicht erfüllt\u003c/li\u003e\n\u003cli\u003eDer Preis war im Nachhinein doch zu hoch bzw. das Geld wird plötzlich für etwas anderes benötigt\u003c/li\u003e\n\u003cli\u003eFehlende Informationen und Kenntnisse über die Funktionsweise und Ausführung des Produktes\u003c/li\u003e\n\u003cli\u003eDas Produkt würde weitere Artikel erfordern (die nicht verfügbar oder inkompatibel sind)\u003c/li\u003e\n\u003cli\u003eBewusste Entscheidung im Vorfeld, dass das Produkt nur ausprobiert werden soll bzw. es wurden direkt mehrere Produkte zum Testen bestellt\u003c/li\u003e\n\u003cli\u003edas Produkt stellt sich als gefährlich heraus, ist verboten oder sollte verheimlicht werden\u003c/li\u003e\n\u003cli\u003eDie juristischen Bindungen sollen aufgelöst werden\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Mit den richtigen \u003ca href=\"http://www.shopify.de/blog/geschaeftsidee\" target=\"_blank\"\u003eOnline-Shop-Ideen\u003c/a\u003e wird dein Traum vom eigenen Unternehmen wahr. Starte jetzt mit unseren Tipps!\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003ch2 id=\"retoure3\"\u003eWas ist eine Retourenquote?\u003c/h2\u003e\n\u003cp\u003eEinfach ausgedrückt ist die Retourenquote das Verhältnis von verkauften Artikeln zu Retouren. Dieses Verhältnis lässt sich in drei verschiedenen Formen betrachten, nämlich der Alpha-, Beta- und Gamma-Retourenquote:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBei der \u003cstrong\u003eAlpha-Retourenquote \u003c/strong\u003ehandelt es sich um das Verhältnis von zurückgegebenen zu versendeten Paketen. Die Warenmenge pro Paket spielt hierbei keine Rolle.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eDie \u003cstrong\u003eBeta-Retourenquote\u003c/strong\u003e ist das Verhältnis von zurückgegebenen Artikeln zu versendeten. Diese Art der Retourenquote ist hilfreich, wenn ermittelt werden soll, welche Artikel überdurchschnittlich häufig zurückgegeben werden.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eFür die \u003cstrong\u003eGamma-Retourenquote\u003c/strong\u003e wird der Retourenwert dem Sendungswert gegenübergestellt. Diese Methode ist dann nützlich, wenn du Rückschlüsse auf die Häufigkeit der Rücksendungen in Abhängigkeit vom Kaufpreis ziehen möchtest.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Retourenmanagement: Übersicht über die Arten der Retourenquote\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse_Grafik.jpg?v=1658238336\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cem\u003eSo berechnest du die verschiedenen Arten der Retourenquote. \u003c/em\u003e\u003c/p\u003e\n\u003ch3\u003eWas ist eine gute Retourenquote?\u003c/h3\u003e\n\u003cp\u003eNun stellt sich dir wahrscheinlich die Frage, was eine gute oder normale Retourenquote sein mag. Dies lässt sich pauschal nicht beantworten, da es von der jeweiligen Branche abhängt, in der du dich befindest. Im Bereich Fashion und Accessoires sind beispielsweise die meisten Rücksendungen zu verzeichnen. Hier kann die Retourenquote schon mal zwischen 40% und 60% liegen. Allerdings ist die durchschnittliche Retourenquote insgesamt eher moderat. So haben mehr als die Hälfte aller in einer Studie befragten Online-Händler:innen angegeben, dass ihre Retourenquote bei höchstens 10 Prozent liegt, bei 12 Prozent der Befragten geht sie sogar gen null. Diese sehr niedrigen Retourenquoten sind überwiegend im Lebensmittel-Bereich zu finden.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan class=\"TextRun SCXW234445978 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\" xml:lang=\"DE-DE\"\u003e\u003cspan class=\"NormalTextRun SCXW234445978 BCX0\"\u003eDein Lager bereitet dir Probleme? In diesem Beitrag zeigen wir dir, was es mit einem \u003c/span\u003e\u003c/span\u003e\u003ca href=\"/blog/lagerverwaltungssystem\" class=\"Hyperlink SCXW234445978 BCX0\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cspan class=\"TextRun Underlined SCXW234445978 BCX0\" lang=\"DE-DE\" data-contrast=\"none\" xml:lang=\"DE-DE\"\u003e\u003cspan data-ccp-charstyle=\"Hyperlink\" class=\"NormalTextRun SCXW234445978 BCX0\"\u003eLagerverwaltungssystem\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"TextRun SCXW234445978 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\" xml:lang=\"DE-DE\"\u003e\u003cspan class=\"NormalTextRun SCXW234445978 BCX0\"\u003e auf sich hat und wie du ein solches nutzt\u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW234445978 BCX0\"\u003e!\u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW234445978 BCX0\"\u003e \u003c/span\u003e\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\"\u003e\n\u003cdiv class=\"leadpage__image\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/imageedit_1_4061555931.png?v=1594925037\" alt=\"Template Icon\" class=\"hide--mobile gutter-bottom--reset\"\u003e\u003c/div\u003e\n\u003cdiv class=\"leadpage__content\"\u003e\n\u003cp class=\"heading--4\"\u003eKostenloses Webinar: In 30 Minuten zum eigenen Onlineshop\u003c/p\u003e\n\u003cp\u003eDu willst selbst mal sehen, wie schnell du einen Shop aufsetzen kannst?\u003c/p\u003e\n\u003cp\u003eDer Shopify-Experte und leidenschaftliche Shop-Betreiber Adrian Piegsa zeigt dir, wie du dich anmeldest, eine Domain verknüpfst, Produkte auswählst und natürlich alle rechtlichen Vorgaben umsetzt.\u003c/p\u003e\n\u003ca href=\"https://event.webinarjam.com/register/41/lqr70syk\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eJetzt kostenlos teilnehmen\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003ch2 id=\"retoure4\"\u003ePräventives und reaktives Retourenmanagement\u003c/h2\u003e\n\u003cp\u003eEs wird zwischen präventivem und reaktivem Retourenmanagement unterschieden. Ersteres setzt sich zum Ziel, dass es gar nicht erst zu Rücksendungen kommt. Ein reaktives Retourenmanagement hingegen nimmt sich zur Aufgabe, dass retournierte Produkte effektiv verarbeitet werden. Genauer gesagt soll die Bearbeitung der Retouren effizient gesteuert, die Durchlaufzeiten mittels verbesserter Prozesse reduziert und die Erfassungen und Rückbuchungen mithilfe von intelligenten Softwarelösungen automatisiert werden.\u003c/p\u003e\n\u003cp\u003eIn der Praxis können Maßnahmen für präventives bzw. reaktives Retourenmanagement beispielsweise folgendermaßen aussehen:\u003c/p\u003e\n\u003ch3\u003eMaßnahmen für präventives Retourenmanagement\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDetaillierte Bilder (z. B. mittels 360°-Ansicht, VR- oder AR-Technologie)\u003c/li\u003e\n\u003cli\u003eRealistische Darstellung und Beschreibung in der Werbung\u003c/li\u003e\n\u003cli\u003eKundenbewertungen\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIm nächsten Kapitel stellen wir dir noch 7 weitere Maßnahmen vor, mit denen du deine Retouren reduzieren kannst.\u003c/p\u003e\n\u003ch3\u003eMaßnahmen für reaktives Retourenmanagement\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSchnelle und unkomplizierte Rücksendung gewährleisten\u003c/li\u003e\n\u003cli\u003eRücksendungsformular beilegen\u003c/li\u003e\n\u003cli\u003eProzesse optimieren für eine schnellere Versendung\u003c/li\u003e\n\u003cli\u003eKommunikation und Datenweiterleitung nahtlos gestalten\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWie versprochen liefern wir dir nun noch weitere Tipps, mit denen du Retouren reduzieren kannst.\u003c/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eIm Shopify Podcast erzählen dir unsere erfolgreichen Gäste von ihren E-Commerce-Abenteuern. Hör rein!\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003ciframe src=\"https://player.simplecast.com/e932e027-a4b1-44cb-b364-cae55dde1b87?dark=true\u0026amp;show=true\" width=\"100%\" height=\"480px\" seamless=\"\" scrolling=\"no\" frameborder=\"no\"\u003e\u003c/iframe\u003e\n\u003cdiv\u003e\u003cstrong\u003eAbonniere am besten direkt den Shopify Podcast und verpasse keine Folge mehr!\u003c/strong\u003e\u003c/div\u003e\n\u003ccenter\u003e\n\u003ca rel=\"nofollow\" href=\"https://www.deezer.com/de/show/883012\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_deezer.png?v=1613050194\"\u003e\u003c/a\u003e \u003ca rel=\"nofollow\" href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9pa0phSG15Ug==\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_get_it_on_google_play.png?v=1613052239\"\u003e\u003c/a\u003e \u003ca rel=\"nofollow\" href=\"https://podcasts.apple.com/de/podcast/der-shopify-podcast-erfolgsgeschichten-aus-dem-e-commerce/id1499128081\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_apple_podcasts.png?v=1613052286\"\u003e\u003c/a\u003e \u003ca rel=\"nofollow\" href=\"https://open.spotify.com/show/1JCpa4igIK2W6REiuonm72\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_spotify.png?v=1613052263\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003c/div\u003e\n\u003ch2 id=\"retoure5\"\u003e7 Tipps: So kannst du Retouren reduzieren\u003c/h2\u003e\n\u003cp\u003eDie folgenden 7 Maßnahmen helfen Online-Händlern und -Händlerinnen dabei, in Zukunft die Retouren zu reduzieren. Beginnen wir mit dem ersten Punkt.\u003c/p\u003e\n\u003ch3\u003e1. Genaue Produktdarstellung\u003c/h3\u003e\n\u003cp\u003eWie bereits bei den Maßnahmen für präventives Retourenmanagement angedeutet, sind detaillierte Bilder bzw. die genaue Darstellung der Produkte im E-Commerce essenziell. Denn nur so kann deine potenzielle Kundschaft einen realistischen Eindruck von deinen Produkten erhalten. Bei technischen Geräten kann es beispielsweise auch sinnvoll sein, mithilfe einer Grafik die verschiedenen Funktionen zu beschreiben.\u003c/p\u003e\n\u003ch3\u003e2. Realistische Angabe der Größen\u003c/h3\u003e\n\u003cp\u003eDie genaue Darstellung der Produkte ist auch im Fashion-Bereich sehr wichtig. Hier geht es allerdings auch stark darum, ausreichend auf die verschiedenen Größen und Formen einzugehen. Größentabellen, die Größe des Models auf dem Bild, ein Größenrechner, Empfehlungen und die direkte Unterstützung durch den Kundenservice sind Punkte, mit denen sich Retouren in dieser Branche reduzieren lassen.\u003c/p\u003e\n\u003ch3\u003e3. Detailliertere Produktinformationen\u003c/h3\u003e\n\u003cp\u003eAnders als im Fashion-Bereich kann es beispielsweise bei technischen Geräten von hoher Wichtigkeit sein, die verschiedenen Features verständlich und genau aufzulisten. Eine detaillierte Produktbeschreibung sollte keine Fragen mehr offen lassen und über alles Wichtige rund um den Artikel informieren.\u003c/p\u003e\n\u003ch3\u003e4. Steigerung der Qualität\u003c/h3\u003e\n\u003cp\u003eArtikel von schlechter Qualität sind der Grund für fast ein Drittel aller Rücksendungen. Daher solltest du bei den von dir angebotenen Produkten auf Herkunft, Wertigkeit und Nachhaltigkeit achten. Die Nachfrage nach langlebigen und nachhaltigen Produkten steigt nämlich stetig. Fast jede:r vierte Befragte einer Studie gab beispielsweise an, sich vorstellen zu können, nachhaltige Produkte zu kaufen.\u003c/p\u003e\n\u003ch3\u003e5. Weitergabe von Kosten\u003c/h3\u003e\n\u003cp\u003eAls Händler:in hast du die Möglichkeit, die durch Retouren entstehenden Kosten auf deine Kundschaft weiterzugeben. Dies kann z. B. durch eine Preiserhöhung aller Produkte passieren oder durch Rückversandkosten. Du solltest in diesem Fall in Ruhe abwägen, welche Option für dich die bessere ist.\u003c/p\u003e\n\u003ch3\u003e6. Optimierung der Lieferzeiten\u003c/h3\u003e\n\u003cp\u003eDas Produkt muss nicht nur verfügbar sein, sondern heutzutage auch sehr schnell bei der Kundschaft ankommen. Heute bestellen, morgen liefern – die Anforderungen werden immer höher und Onlineshops stehen vor der Herausforderung, diese zu erfüllen. Kannst du dies nicht leisten, kann es sein, dass deine Kundschaft das Produkt bei der Konkurrenz erwirbt und dein später eintreffendes Produkt wieder zurücksendet. Daher müssen Lieferzeiten klar kommuniziert werden. Um Retouren hier weiter zu reduzieren, ist die Sendungsverfolgung ein gutes Instrument.\u003c/p\u003e\n\u003ch3\u003e7. Verbesserung der Verpackungen\u003c/h3\u003e\n\u003cp\u003eDer weiterer häufiger Grund, warum Verbraucher:innen ein Paket zurücksenden, ist, dass es beschädigt angekommen ist. Damit dies nicht passiert, ist es wichtig, eine hochwertige Verpackung mit geeignetem Füllmaterial zu verwenden. Dazu gehört auch die Wahl des richtigen Kurierdienstes.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp: \u003c/strong\u003eIn diesem Guide haben wir für dich zusammengestellt, wie mit \u003ca href=\"https://www.shopify.de/blog/aliexpress\" target=\"_blank\"\u003eAliExpress Dropshipping\u003c/a\u003e funktioniert.\u003c/p\u003e\n\u003ch2 id=\"retoure6\"\u003eIn 3 Schritten den Retourenprozess optimieren\u003c/h2\u003e\n\u003cp\u003eWir wissen nun: \u003cspan\u003eNur wer seinen Kund:innen neben schneller Lieferung und Sendungsverfolgung auch einen reibungslosen Retourenprozess ermöglicht, kann sich über eine wiederkehrende Kundschaft freuen. Doch wie schafft man es, diesen Prozess zu optimieren? \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eSchritt 1: Flexibilität beim Retourenprozess\u003c/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRetouren werden meist vor allem dann teuer, wenn die beigelegten Retourenscheine versehentlich von der Kundschaft vernichtet oder vorab entsorgt werden. Dies führt zu einer Kundenanfrage mehr und meist muss dann ein neues Retourenlabel generiert werden. Gleichzeitig kann ein beigelegtes Retourenetikett auch gerne mal als Aufforderung wirken, die Ware zurückzuschicken. Dabei ist es grundsätzlich natürlich möglich, ganz normal Retourenlabel zu generieren und der Kundschaft bei Bedarf zukommen zu lassen oder bereits vorab als Beileger ins Paket zu legen. Dabei sollte im besten Falle flexibel von dir vorab entschieden werden können, mit welchem Versanddienstleister die Retoure erfolgen soll. Noch besser: Du überlässt deinen Kund:innen die Wahl, mit welchem Paketdienst sie die Ware zurückschicken wollen.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEgal, wie du deinen Retoureprozess regeln möchtest, heutzutage kannst du dein Retourenmanagement bereits flexibel nach deinen Bedürfnissen gestalten. Dabei kannst du dann selbst entscheiden,\u003cb\u003e \u003c/b\u003eob du:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eden Retourenschein vorab in deine Pakete als Beileger versendest oder\u003c/li\u003e\n\u003cli\u003edeinen Kund:innen ein eigenes Retourenportal bereitstellst.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp: \u003c/strong\u003eIn diesem Beitrag erfährst du, worauf du in puncto \u003ca href=\"https://www.shopify.de/blog/shopify-mehrwertsteuer-in-der-eu#welchesteuern\" target=\"_blank\"\u003eDropshipping Steuern\u003c/a\u003e achten musst.\u003c/p\u003e\n\u003ch3\u003eSchritt 2: Ein eigenes Retourenportal\u003c/h3\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eBei einem eigenen Retourenportal wird das Etikett nur dann ausgedruckt, wenn es wirklich gebraucht wird. So vermeidest du, dass das Label vorher entsorgt oder als Aufforderung gesehen wird, die Ware zurückzuschicken. Gleichzeitig machst du es deiner Kundschaft mit einem Retourenportal aber so einfach wie möglich, das Label selbstständig auszudrucken. Haben deine Kund:innen dann noch die Wahl, sich den Versanddienstleister auszusuchen, sichert das Flexibilität und ein positives Einkaufserlebnis vom Kauf bis zur Retoure zu.\u003c/span\u003e\u003c/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eSorgt man für einen schnellen Rücksendeprozess, ist die Ware schneller wieder im Lager und somit für andere Kund:innen verfügbar.\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eDoch nicht nur unnötig verursachte Kosten stellen für Retouren inzwischen eine Herausforderung dar. Auch die Zeit, die die Ware bei der Kundschaft liegt und deshalb nicht anderweitig verkauft werden kann, spiegelt so unter Umständen verlorene Umsätze wider. Sorgt man für einen schnellen und reibungslosen Rücksendeprozess, ist die Ware schneller wieder im Lager und somit für andere Kund:innen verfügbar. Und das ist nicht alles - Dank moderner Technologie wie etwa WebHooks haben Online-Händler:innen die Möglichkeit, die Retouren schon ab dem Zeitpunkt der ersten Scannung durch den Versanddienstleister zu verfolgen und nicht erst dann, wenn die Retoure wieder beim Händler bzw. der Händlerin eintrifft. Das spart Zeit und somit Geld.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Hier verraten wir dir die Best Practices für deine \u003ca href=\"https://www.shopify.de/blog/checkout-optimierung\" target=\"_blank\"\u003eCheckout-Optimierung\u003c/a\u003e.\u003c/p\u003e\n\u003ch4 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAnwendungsfall: Retouren bei Mietware\u003c/span\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEin besonderer Anwendungsfall, wie Prozessoptimierung bei Retouren gelöst werden können, lässt sich hierbei z.B. beim Verleihdienst für Gadgets und Elektronik, \u003cspan class=\"s2\"\u003eGet Grover,\u003c/span\u003e feststellen: Für viele Gadgets gibt es hier lange Wartelisten. Wenn nun die Kundschaft vom gemieteten Produkt ein Retourenlabel ausdruckt und das Paket auf die Reise schickt, kann Get Grover den nächsten Wartenden direkt über die Produktverfügbarkeit informieren. Somit wurde bereits ein neuer Mieter bzw. eine neue Mieterin für das Produkt gefunden, noch bevor die Ware wieder beim Händler bzw. der Händlerin angekommen ist. Dass die Kundschaft das Retourenlabel dabei ganz einfach selbst ausdrucken können, z.B. mithilfe eines Retourenportals, erleichtert den Aufwand dabei sowohl kunden-, als auch händlerseitig enorm. Besser noch: Man überlässt der Kundschaft die Wahl, mit welchem Versanddienstleister sie retournieren möchtet. Das steigert die Zufriedenheit und sichert Flexibilität im gesamten Einkaufsprozess.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eLesetipp: \u003c/strong\u003e\u003ca title=\"Apps, die beim Versand helfen\" href=\"https://www.shopify.de/blog/beste-apps-shopify-in-deutschland\" target=\"_blank\"\u003eDie besten Apps für Shopify Stores in Deutschland.\u003c/a\u003e In diesem Artikel stellen wir viele Apps vor, u.a. die drei Versand-Apps SendCloud, shipcloud und Shippo.\u003c/p\u003e\n\u003ch3\u003eSchritt 3: Retourenportal und Tracking-Seiten im eigenen Marken-Look\u003c/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDas Thema Retouren ist nicht nur für dich als Händler:in, sondern insbesondere für deine Kundschaft wichtig, denn es gilt: Ein reibungsloser Retourenprozess gehört zur Kundenerwartung mindestens genauso dazu wie eine schnelle Lieferung. Um unnötige Kosten zu vermeiden und den Prozess für Rücksendung langfristig zu optimieren, sollten Online-Händler:innen in Zukunft auf ein eigenes Retourenportal setzen.\u003c/span\u003e\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Retourenmanagement: Beispiel eines Retourenportals\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprotal_Nachbau_Mockup_2f6fc037-071a-4c49-994d-bafbda60b565.jpg?v=1658309544\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003ci\u003eBeispiel eines Retourenportals\u003c/i\u003e\u003c/div\u003e\n\u003cp class=\"p1\"\u003e \u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUm das Markenerlebnis abzurunden, sollte das Portal hierbei im “Look and Feel” der eigenen Marke gestaltet werden. So vermeidet man, dass Kund:innen auf externen Seiten verloren gehen und die Markenwelt des Online-Händlers bzw. der Händlerin verlassen. Dasselbe gilt im übrigen auch für deine E-Mails zur Sendungsverfolgung. Verliere deine Kundschaft nicht, indem du sie auf die externen Seiten der jeweiligen Versanddienstleister schickst, um ihre Ware nachzuverfolgen. Gestalte deine Tracking-E-Mails im eigenen Design. So bleibt die Kundschaft nicht nur optisch in deiner Markenwelt, du kannst so auch ganz bewusst den Content auf deine Tracking-Mails steuern und z.B. Werbung für andere Seiten entfernen, wie sie bisher immer noch auf den Standard-Mails der Versanddienstleister zu finden sind. Gestaltet man also den eigenen Shop, die Tracking-Seiten und letztlich das Retourenportal im gleichen Look, rundet dies das Einkaufserlebnis positiv ab.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cimg alt=\"Retourenmanagement: Beispiel-Shop\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse_Mustershop.jpg?v=1658296437\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eTracking-Seite des eigenen Shops ohne fremde Werbung und im eigenen Marken-Look\u003c/i\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDenn egal, wie unerwünscht das Thema Retouren auch sein mag - vermeiden lassen sie sich ohnehin nicht. Natürlich kann man mittels gezielter Maßnahmen versuchen, die Retourenquoten so niedrig wie möglich zu halten. Kommt es aber dennoch zu Rücksendungen, so machst du es dir und deinen Kund:innen am einfachsten, wenn dein Retoureprozess einheitlich und schnell geregelt ist. So kommt deine Kundschaft wieder - und vielleicht das nächste Mal dann ganz ohne etwas zurückzuschicken.\u003c/span\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003ch4\u003eBist du bereit deine Idee zum Leben zu erwecken?\u003c/h4\u003e\n\u003ch4\u003eTeste Shopify kostenlos und verkaufe, wo du willst!\u003c/h4\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\"\u003e\n\u003chr\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eHäufig gestellte Fragen zum Retouren Management\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWie funktioniert Retoure bei Dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eDer Retouren-Prozess beim Dropshipping hängt von verschiedenen Entscheidungen ab: An wen sollen die Waren zurückgeschickt werden? Wer prüft die retournierten Waren? Kann die Kundschaft den Versanddienstleister selbst wählen?\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWas macht man bei Dropshipping Retoure?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSoll ein Dropshipping-Produkt zurückgegeben werden, so wird dies entweder an die Lieferant:innen, Hersteller:innen oder Dropshipping-Händler:innen geschickt. Daraufhin wird das retournierte Produkt von einem der genannten Parteien geprüft und schließlich die Rückzahlung des Geldes eingeleitet.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWo kann ich Retourenschein drucken?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eJe nachdem mit welchem Versanddienstleister du arbeitest und ob deine Kundschaft sich den Versanddienstleister für die Rücksendung aussuchen kann, ergeben sich unterschiedliche Quellen für den Retourenschein. Du musst außerdem überlegen, ob du deinen Sendungen bereits einen Retourenschein beilegst oder ob deine Kundschaft diesen selbst beschaffen muss.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWas ist ein Rücksendeetikett?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eEin Rücksendeetikett dient dazu den Versandprozess einer Retoure zu erleichtern. Mit einem Rücksendeetikett, muss deine Kundschaft sich nicht selbst um den Rückversand kümmern, sondern kann die verpackte Ware einfach zum entsprechenden Dienstleister bringen. Außerdem hast du die Möglichkeit, retournierte Produkt gleich ab Einlieferung beim Versanddienstleister verfolgen zu können.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003ch3\u003eWie kann man Retouren reduzieren?\u003c/h3\u003e\n\u003cp\u003eDu kannst durch verschiedene Maßnahmen deine Retouren reduzieren. Beispielsweise indem du:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003edeine Verpackungen verbesserst\u003c/li\u003e\n\u003cli\u003edeine Produkte anschaulich darstellst\u003c/li\u003e\n\u003cli\u003erealitätsgetreue Größenangaben machst\u003c/li\u003e\n\u003cli\u003edie Qualität deiner Produkte verbesserst\u003c/li\u003e\n\u003cli\u003eRetouren-Kosten weitergibst\u003c/li\u003e\n\u003cli\u003eLieferzeiten optimierst\u003c/li\u003e\n\u003cli\u003eDetailliertere Produktinformationen angibst\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg height=\"128\" width=\"128\" title=\"Which method is right for you?\" alt=\"Which method is right for you?\" data-auto-seo=\"h2\" style=\"float: left; margin-right: 30px;\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/20200917-fav4.png?v=1607353997\"\u003e\u003cstrong\u003eGepostet von Caroline Dohrmann:\u003c/strong\u003e Caroline ist Content Managerin bei Shopify und betreut den deutschen Shopify Blog und \u003ca title=\"Shopify Podcast\" href=\"https://der-shopify-podcast.simplecast.com/\" target=\"_blank\"\u003ePodcast\u003c/a\u003e. Du möchtest einen Gastbeitrag veröffentlichen? Dann lies dir bitte zuerst \u003ca href=\"https://www.shopify.de/blog/shopify-blog\" target=\"_blank\"\u003ediesen Leitfaden\u003c/a\u003e durch. \u003c/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cem\u003eDieser Beitrag entstand in freundlicher Zusammenarbeit mit Stefan Hollmann, dem Gründer und Geschäftsführer von \u003ca href=\"https://www.shipcloud.io/\" target=\"_blank\"\u003eshipcloud\u003c/a\u003e (erhältlich im \u003ca href=\"https://apps.shopify.com/shipcloud-connector\" target=\"_blank\"\u003eShopify App Store\u003c/a\u003e). \u003c/em\u003e\u003c/p\u003e","excerpt":"Im Beitrag dreht sich alles um das Thema Retourenmanagement. So kannst du deine Retourenprozesse optimieren für Dropshipping \u0026 Co. und deine Kundschaft zufriedenstellen - 7 Tipps!","excerptHtml":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse.jpg?v=1658236293\" alt=\"So können Online-Händler ihren Retourenprozess optimieren\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eIm Beitrag dreht sich alles um das Thema Retourenmanagement. So kannst du deine Retourenprozesse optimieren für Dropshipping \u0026amp; Co. und deine Kundschaft zufriedenstellen - 7 Tipps!\u003c/p\u003e","seo":{"__typename":"SEO","title":"Retourenmanagement: Retourenprozesse optimieren (2023) | Shopify Deutschland","description":"Retourenmanagement: So kannst du deine Retourenprozesse optimieren für Dropshipping \u0026 Co. und deine Kundschaft zufriedenstellen - 7 Tipps!"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/returns-management\",\"en-GB\":\"https://www.shopify.com/uk/blog/returns-management\",\"en-AU\":\"https://www.shopify.com/au/blog/returns-management\",\"en-ID\":\"https://www.shopify.com/id/blog/returns-management\",\"en-NZ\":\"https://www.shopify.com/nz/blog/returns-management\",\"en-ZA\":\"https://www.shopify.com/za/blog/returns-management\",\"en-NG\":\"https://www.shopify.com/ng/blog/returns-management\",\"en-PH\":\"https://www.shopify.com/ph/blog/returns-management\",\"en-SG\":\"https://www.shopify.com/sg/blog/returns-management\",\"en-HK\":\"https://www.shopify.com/hk/blog/returns-management\",\"en-IE\":\"https://www.shopify.com/ie/blog/returns-management\",\"en-MY\":\"https://www.shopify.com/my/blog/returns-management\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Trendprodukte 2024: Was verkauft sich gut (20 Produkte)\",\"url\":\"blog/trend-produkte-verkaufen\"},{\"title\":\"6 Regeln für den richtigen Domainnamen\",\"url\":\"blog/domain-namen-auswahl\"},{\"title\":\"Dropshipping Steuern- Darauf solltest du achten!\",\"url\":\"blog/shopify-mehrwertsteuer-in-der-eu\"},{\"title\":\"Umsatzsteuer ID- Wann du sie brauchst und wie du sie beantragst\",\"url\":\"blog/umsatzsteuer-id\"},{\"title\":\"E-Commerce KPIs- Mit intelligenten E-Commerce-Kennzahlen zum Business-Erfolg\",\"url\":\"blog/kpi-ecommerce\"},{\"title\":\"Erhöht kostenloser Versand die Verkäufe?\",\"url\":\"blog/kostenloser-versand\"},{\"title\":\"Der neue Facebook Shop- Anpassbare Storefronts auf Facebook und Instagram erstellen\",\"url\":\"blog/facebook-shops-und-shopify\"},{\"title\":\"Mit Pink gegen Brustkrebs – Zwei E-Commerce Newcomer starten ihren Onlinehandel für den guten Zweck\",\"url\":\"blog/mypinkyone-brustkrebs\"},{\"title\":\"Zwischen Streaming und Auftritten- Wie du als Musiker mit Merchandise-Artikeln Geld verdienst\",\"url\":\"blog/mit-merchandise-artikeln-geld-verdienen\"},{\"title\":\"Grundpreisangabe- Was Onlineshop-Betreiber zum Thema wissen müssen\",\"url\":\"blog/grundpreis\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"E-Commerce Trends: 13 Top-Trends im Jahr 2024 und darüber hinaus\\n\",\"tags\":[\"Online-Marketing\"],\"handle\":\"aktuelle-online-trends-2019\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/aktuelle_trends_2020.jpg?v=1578066978\u0026width=1024\",\"imageAltText\":\"aktuelle trends 2020 im online handel\",\"modifiedAt\":\"2022-06-16\"},{\"title\":\"Dropshipping Anbieter: Tipps zur Suche \u0026 Auswahl (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"dropshipping-anbieter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-anbieter-hero.png?format=webp\u0026v=1689075336\u0026width=1024\",\"imageAltText\":\"Wir zeigen dir, wie du mit passenden Dropshipping-Anbietern zusammenarbeiten kannst.\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"Plattformen für deinen E-Commerce Shop: 10 Top-Anbieter im Vergleich\",\"tags\":[\"Entrepreneurship\"],\"handle\":\"e-commerce-plattformen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/beste-ecommerce-plattformen.jpg?v=1622458196\u0026width=1024\",\"imageAltText\":\"8 E-Commerce Plattformen im Vergleich\",\"modifiedAt\":\"2022-04-08\"},{\"title\":\"Geld verdienen von zu Hause: Top 10 Heimarbeit-Ideen in 2024\",\"tags\":[\"Onlineshop starten\"],\"handle\":\"geld-verdienen-von-zu-hause\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/geld-von-zuhause-verdienen-titel.jpg?v=1646735960\u0026width=1024\",\"imageAltText\":\"10 Ideen, zum Geld in Heimarbeit zu verdienen\",\"modifiedAt\":\"2023-05-09\"},{\"title\":\"Die 10 besten Dropshipping-Produkte + 8 Strategien (2024)\",\"tags\":[\"Dropshipping\"],\"handle\":\"onlineshop-produkte-finden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/dropshipping-produkte-finden-shopify-1.png?format=webp\u0026v=1689934952\u0026width=1024\",\"imageAltText\":\"Auf einem Tisch liegen verschiedene Artikel wie ein T-Shirt, Kopfhörer und viele weitere. Wir zeigen dir im Beitrag, wie du Dropshipping Produkte finden kannst.\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Vermarktung deines Onlineshops: Mit diesen Tipps gelingt’s!\",\"tags\":[\"Conversions\"],\"handle\":\"onlineshop-verkaufen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/vermarktung-onlineshop-shopify-tipps.jpg?v=1657883131\u0026width=1024\",\"imageAltText\":\"onlineshop vermarkten\",\"modifiedAt\":\"2022-07-16\"},{\"title\":\"Print-on-Demand: Was es ist und Tipps für den Start\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/was-ist-print-on-demand_neu.jpg?v=1651484711\u0026width=1024\",\"imageAltText\":\"Auf dem Bild sieht man handgezeichnete Figuren, die eine Tasse und ein Basecap bemalen, was als Sinnbild für Print on demand zu verstehen ist, bei dem Artikel bedruckt werden, sobald sie bestellt sind.\",\"modifiedAt\":\"2023-07-25\"},{\"title\":\"Was ist Dropshipping und wie funktioniert es?\",\"tags\":[\"Dropshipping\"],\"handle\":\"was-ist-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1789/7273/files/shopify_dropshipping_chapter_1.png?format=webp\u0026v=1611925125\u0026width=1024\",\"imageAltText\":\"Was ist Dropshipping?\",\"modifiedAt\":\"2023-12-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/1789/7273/articles/2022_07_Refresh_Retourenprozesse.jpg?v=1727297154","imageAltText":"Retourenmanagement: So können Online-Händler ihren Retourenprozess optimieren","imageClass":"","modifiedAt":"22. Juli 2022","modifiedAtRaw":"2022-07-22T08:00:00Z"},"metaDescription":"Retourenmanagement: So kannst du deine Retourenprozesse optimieren für Dropshipping \u0026 Co. und deine Kundschaft zufriedenstellen - 7 Tipps!","contentHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eVon\u0026nbsp;Claus Fahlbusch\u003c/span\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eAls Online-Händler:in stehst du heutzutage vor einer Vielzahl von Herausforderungen. Neben einem optimalen Einkaufserlebnis für die Kundschaft, der prompten und reibungslosen Lieferung der Ware sowie einem kompetentem \u003ca href=\"/de/blog/kundenservice\" target=\"_blank\"\u003eKundenservice\u003c/a\u003e bei der Flut von Kundenanfragen steht vor allem ein Thema im Mittelpunkt der Betrachtung: Retouren. Ob die Ware dabei nicht gefällt, nicht passt, doppelt oder nur zur Ansicht bestellt wurde – Kund:innen erwarten einen schnellen und unkomplizierten Retourenprozess.\u003c/span\u003e\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cspan\u003eDas Kundenerlebnis hört mit Lieferung der Ware nicht auf. Nur wer einen reibungslosen Retourenprozess ermöglicht, kann sich über wiederkehrende Kundschaft freuen.\u003c/span\u003e\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eWirkt die Retourenabwicklung für die Kundschaft dabei kompliziert oder ist für sie gar mit Kosten verbunden, sind Käufer:innen schnell dazu geneigt, den Kauf abzubrechen und\u0026nbsp;\u003cspan\u003enicht bei\u0026nbsp;diesem Händler bzw. dieser Händlerin zu bestellen.\u0026nbsp;\u003c/span\u003eSo schwer es Online-Händler:innen also fällt, aber eine Retoure gehört heute eigentlich zu einer Standardbestellung dazu.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eAus diesem Grund dreht sich in diesem Beitrag alles um ein gelungenes Retourenmanagement im Onlinehandel und dafür verraten wir dir u. a., wie du deinen Retourenprozess in nur drei Schritten optimieren kannst.\u0026nbsp;\u003c/p\u003e\n\n\n\n\n\n\u003ch4\u003eInhaltsverzeichnis:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#retoure1\"\u003eWarum ist Retourenmanagement wichtig?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure2\"\u003eGründe für Rücksendungen\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure3\"\u003eWas ist eine Retourenquote?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure4\"\u003ePräventives und reaktives Retourenmanagement\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure5\"\u003e7 Tipps: So kannst du Retouren reduzieren\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#retoure6\"\u003eIn 3 Schritten den Retourenprozess optimieren\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"retoure1\"\u003eWarum ist Retourenmanagement wichtig?\u003c/h2\u003e\n\u003cp\u003eIm E-Commerce sind Rücksendungen nicht mehr wegzudenken und ein entscheidendes Kaufkriterium für viele Online-Shopper:innen. Umso wichtiger wird Retourenmanagement. Als ein Bereich der Logistik umfasst es die Planung, Steuerung und Kontrolle des Informations-, Finanz- und Warenaustauschs zwischen Rücksender:in und Händler:in. Hauptziele des Retourenmanagements sind die Vermeidung von Retouren und die Kostenoptimierung.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Du möchtest auch endlich in den Wachstumsmarkt \u003ca href=\"/de/blog/e-commerce\" class=\"in-cell-link\" target=\"_blank\"\u003eE-Commerce\u003c/a\u003e einsteigen? Dann haben wir in diesem Beitrag alles für dich zusammengefasst, was du über den Onlinehandel wissen musst.\u003c/p\u003e\n\u003ch2 id=\"retoure2\"\u003eGründe für Rücksendungen\u003c/h2\u003e\n\u003cp\u003eFür Rücksendungen kann es zahlreiche verschiedene Gründe geben, wie:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSach- oder Qualitätsmängel\u003c/li\u003e\n\u003cli\u003eUnbeabsichtigter Kauf/Kaufreue\u003c/li\u003e\n\u003cli\u003eDas Produkt gefällt nicht oder die Erwartungen wurden nicht erfüllt\u003c/li\u003e\n\u003cli\u003eDer Preis war im Nachhinein doch zu hoch bzw. das Geld wird plötzlich für etwas anderes benötigt\u003c/li\u003e\n\u003cli\u003eFehlende Informationen und Kenntnisse über die Funktionsweise und Ausführung des Produktes\u003c/li\u003e\n\u003cli\u003eDas Produkt würde weitere Artikel erfordern (die nicht verfügbar oder inkompatibel sind)\u003c/li\u003e\n\u003cli\u003eBewusste Entscheidung im Vorfeld, dass das Produkt nur ausprobiert werden soll bzw. es wurden direkt mehrere Produkte zum Testen bestellt\u003c/li\u003e\n\u003cli\u003edas Produkt stellt sich als gefährlich heraus, ist verboten oder sollte verheimlicht werden\u003c/li\u003e\n\u003cli\u003eDie juristischen Bindungen sollen aufgelöst werden\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Mit den richtigen \u003ca href=\"/de/blog/geschaeftsidee\" target=\"_blank\"\u003eOnline-Shop-Ideen\u003c/a\u003e wird dein Traum vom eigenen Unternehmen wahr. Starte jetzt mit unseren Tipps!\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003ch2 id=\"retoure3\"\u003eWas ist eine Retourenquote?\u003c/h2\u003e\n\u003cp\u003eEinfach ausgedrückt ist die Retourenquote das Verhältnis von verkauften Artikeln zu Retouren. Dieses Verhältnis lässt sich in drei verschiedenen Formen betrachten, nämlich der Alpha-, Beta- und Gamma-Retourenquote:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBei der \u003cstrong\u003eAlpha-Retourenquote\u0026nbsp;\u003c/strong\u003ehandelt es sich um das Verhältnis von zurückgegebenen zu versendeten Paketen. Die Warenmenge pro Paket spielt hierbei keine Rolle.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eDie \u003cstrong\u003eBeta-Retourenquote\u003c/strong\u003e ist das Verhältnis von zurückgegebenen Artikeln zu versendeten. Diese Art der Retourenquote ist hilfreich, wenn ermittelt werden soll, welche Artikel überdurchschnittlich häufig zurückgegeben werden.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cli\u003eFür die \u003cstrong\u003eGamma-Retourenquote\u003c/strong\u003e wird der Retourenwert dem Sendungswert gegenübergestellt. Diese Methode ist dann nützlich, wenn du Rückschlüsse auf die Häufigkeit der Rücksendungen in Abhängigkeit vom Kaufpreis ziehen möchtest.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Retourenmanagement: Übersicht über die Arten der Retourenquote\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse_Grafik.jpg?v=1658238336\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cem\u003eSo berechnest du die verschiedenen Arten der Retourenquote.\u0026nbsp;\u003c/em\u003e\u003c/p\u003e\n\u003ch3\u003eWas ist eine gute Retourenquote?\u003c/h3\u003e\n\u003cp\u003eNun stellt sich dir wahrscheinlich die Frage, was eine gute oder normale Retourenquote sein mag. Dies lässt sich pauschal nicht beantworten, da es von der jeweiligen Branche abhängt, in der du dich befindest. Im Bereich Fashion und Accessoires sind beispielsweise die meisten Rücksendungen zu verzeichnen. Hier kann die Retourenquote schon mal zwischen 40% und 60% liegen. Allerdings ist die durchschnittliche Retourenquote insgesamt eher moderat. So haben mehr als die Hälfte aller in einer Studie befragten Online-Händler:innen angegeben, dass ihre Retourenquote bei höchstens 10 Prozent liegt, bei 12 Prozent der Befragten geht sie sogar gen null. Diese sehr niedrigen Retourenquoten sind überwiegend im Lebensmittel-Bereich zu finden.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan class=\"TextRun SCXW234445978 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\" xml:lang=\"DE-DE\"\u003e\u003cspan class=\"NormalTextRun SCXW234445978 BCX0\"\u003eDein Lager bereitet dir Probleme? In diesem Beitrag zeigen wir dir, was es mit einem \u003c/span\u003e\u003c/span\u003e\u003ca href=\"/blog/lagerverwaltungssystem\" class=\"Hyperlink SCXW234445978 BCX0\" target=\"_blank\"\u003e\u003cspan class=\"TextRun Underlined SCXW234445978 BCX0\" lang=\"DE-DE\" data-contrast=\"none\" xml:lang=\"DE-DE\"\u003e\u003cspan data-ccp-charstyle=\"Hyperlink\" class=\"NormalTextRun SCXW234445978 BCX0\"\u003eLagerverwaltungssystem\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class=\"TextRun SCXW234445978 BCX0\" lang=\"DE-DE\" data-contrast=\"auto\" xml:lang=\"DE-DE\"\u003e\u003cspan class=\"NormalTextRun SCXW234445978 BCX0\"\u003e auf sich hat und wie du ein solches nutzt\u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW234445978 BCX0\"\u003e!\u003c/span\u003e\u003c/span\u003e\u003cspan data-ccp-props=\"{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\" class=\"EOP SCXW234445978 BCX0\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cdiv class=\"leadpage__image\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/imageedit_1_4061555931.png?v=1594925037\" alt=\"Template Icon\" class=\"hide--mobile gutter-bottom--reset\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cdiv class=\"leadpage__content\"\u003e\n\u003cp class=\"heading--4\"\u003eKostenloses Webinar: In 30 Minuten zum eigenen Onlineshop\u003c/p\u003e\n\u003cp\u003eDu willst selbst mal sehen, wie schnell du einen Shop aufsetzen kannst?\u003c/p\u003e\n\u003cp\u003eDer Shopify-Experte und leidenschaftliche Shop-Betreiber Adrian Piegsa zeigt dir, wie du dich anmeldest, eine Domain verknüpfst, Produkte auswählst und natürlich alle rechtlichen Vorgaben umsetzt.\u003c/p\u003e\n\u003ca href=\"https://event.webinarjam.com/register/41/lqr70syk\" class=\"marketing-button marketing-button--small\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eJetzt kostenlos teilnehmen\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003ch2 id=\"retoure4\"\u003ePräventives und reaktives Retourenmanagement\u003c/h2\u003e\n\u003cp\u003eEs wird zwischen präventivem und reaktivem Retourenmanagement unterschieden. Ersteres setzt sich zum Ziel, dass es gar nicht erst zu Rücksendungen kommt. Ein reaktives Retourenmanagement hingegen nimmt sich zur Aufgabe, dass retournierte Produkte effektiv verarbeitet werden. Genauer gesagt soll die Bearbeitung der Retouren effizient gesteuert, die Durchlaufzeiten mittels verbesserter Prozesse reduziert und die Erfassungen und Rückbuchungen mithilfe von intelligenten Softwarelösungen automatisiert werden.\u003c/p\u003e\n\u003cp\u003eIn der Praxis können Maßnahmen für präventives bzw. reaktives Retourenmanagement beispielsweise folgendermaßen aussehen:\u003c/p\u003e\n\u003ch3\u003eMaßnahmen für präventives Retourenmanagement\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDetaillierte Bilder (z. B. mittels 360°-Ansicht, VR- oder AR-Technologie)\u003c/li\u003e\n\u003cli\u003eRealistische Darstellung und Beschreibung in der Werbung\u003c/li\u003e\n\u003cli\u003eKundenbewertungen\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIm nächsten Kapitel stellen wir dir noch 7 weitere Maßnahmen vor, mit denen du deine Retouren reduzieren kannst.\u003c/p\u003e\n\u003ch3\u003eMaßnahmen für reaktives Retourenmanagement\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSchnelle und unkomplizierte Rücksendung gewährleisten\u003c/li\u003e\n\u003cli\u003eRücksendungsformular beilegen\u003c/li\u003e\n\u003cli\u003eProzesse optimieren für eine schnellere Versendung\u003c/li\u003e\n\u003cli\u003eKommunikation und Datenweiterleitung nahtlos gestalten\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWie versprochen liefern wir dir nun noch weitere Tipps, mit denen du Retouren reduzieren kannst.\u003c/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eIm Shopify Podcast erzählen dir unsere erfolgreichen Gäste von ihren E-Commerce-Abenteuern. Hör rein!\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003ciframe src=\"https://player.simplecast.com/e932e027-a4b1-44cb-b364-cae55dde1b87?dark=true\u0026amp;show=true\" width=\"100%\" height=\"480px\" seamless=\"\" scrolling=\"no\" frameborder=\"no\"\u003e\u003c/iframe\u003e\n\u003cdiv\u003e\u003cstrong\u003eAbonniere am besten direkt den Shopify Podcast und verpasse keine Folge mehr!\u003c/strong\u003e\u003c/div\u003e\n\u003ccenter\u003e\n\u003ca rel=\"nofollow noopener noreferrer\" href=\"https://www.deezer.com/de/show/883012\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_deezer.png?v=1613050194\" loading=\"lazy\"\u003e\u003c/a\u003e \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9pa0phSG15Ug==\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_get_it_on_google_play.png?v=1613052239\" loading=\"lazy\"\u003e\u003c/a\u003e \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://podcasts.apple.com/de/podcast/der-shopify-podcast-erfolgsgeschichten-aus-dem-e-commerce/id1499128081\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_apple_podcasts.png?v=1613052286\" loading=\"lazy\"\u003e\u003c/a\u003e \u003ca rel=\"nofollow noopener noreferrer\" href=\"https://open.spotify.com/show/1JCpa4igIK2W6REiuonm72\" target=\"_blank\"\u003e \u003cimg class=\"lazyload\" height=\"41\" width=\"125\" alt=\"\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/en_badge_listen_on_spotify.png?v=1613052263\" loading=\"lazy\"\u003e\u003c/a\u003e\n\u003c/center\u003e\n\u003c/div\u003e\n\u003ch2 id=\"retoure5\"\u003e7 Tipps: So kannst du Retouren reduzieren\u003c/h2\u003e\n\u003cp\u003eDie folgenden 7 Maßnahmen helfen\u0026nbsp;Online-Händlern und -Händlerinnen dabei, in Zukunft\u0026nbsp;die Retouren zu reduzieren. Beginnen wir mit dem ersten Punkt.\u003c/p\u003e\n\u003ch3\u003e1.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; Genaue Produktdarstellung\u003c/h3\u003e\n\u003cp\u003eWie bereits bei den Maßnahmen für präventives Retourenmanagement angedeutet, sind detaillierte Bilder bzw. die genaue Darstellung der Produkte im E-Commerce essenziell. Denn nur so kann deine potenzielle Kundschaft einen realistischen Eindruck von deinen Produkten erhalten. Bei technischen Geräten kann es beispielsweise auch sinnvoll sein, mithilfe einer Grafik die verschiedenen Funktionen zu beschreiben.\u003c/p\u003e\n\u003ch3\u003e2.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; Realistische Angabe der Größen\u003c/h3\u003e\n\u003cp\u003eDie genaue Darstellung der Produkte ist auch im Fashion-Bereich sehr wichtig. Hier geht es allerdings auch stark darum, ausreichend auf die verschiedenen Größen und Formen einzugehen. Größentabellen, die Größe des Models auf dem Bild, ein Größenrechner, Empfehlungen und die direkte Unterstützung durch den Kundenservice sind Punkte, mit denen sich Retouren in dieser Branche reduzieren lassen.\u003c/p\u003e\n\u003ch3\u003e3.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; Detailliertere Produktinformationen\u003c/h3\u003e\n\u003cp\u003eAnders als im Fashion-Bereich kann es beispielsweise bei technischen Geräten von hoher Wichtigkeit sein, die verschiedenen Features verständlich und genau aufzulisten. Eine detaillierte Produktbeschreibung sollte keine Fragen mehr offen lassen und über alles Wichtige rund um den Artikel informieren.\u003c/p\u003e\n\u003ch3\u003e4.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; Steigerung der Qualität\u003c/h3\u003e\n\u003cp\u003eArtikel von schlechter Qualität sind der Grund für fast ein Drittel aller Rücksendungen. Daher solltest du bei den von dir angebotenen Produkten auf Herkunft, Wertigkeit und Nachhaltigkeit achten. Die Nachfrage nach langlebigen und nachhaltigen Produkten steigt nämlich stetig. Fast jede:r vierte Befragte einer Studie gab beispielsweise an, sich vorstellen zu können, nachhaltige Produkte zu kaufen.\u003c/p\u003e\n\u003ch3\u003e5.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; Weitergabe von Kosten\u003c/h3\u003e\n\u003cp\u003eAls Händler:in hast du die Möglichkeit, die durch Retouren entstehenden Kosten auf deine Kundschaft weiterzugeben. Dies kann z. B. durch eine Preiserhöhung aller Produkte passieren oder durch Rückversandkosten. Du solltest in diesem Fall in Ruhe abwägen, welche Option für dich die bessere ist.\u003c/p\u003e\n\u003ch3\u003e6.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; Optimierung der Lieferzeiten\u003c/h3\u003e\n\u003cp\u003eDas Produkt muss nicht nur verfügbar sein, sondern heutzutage auch sehr schnell bei der Kundschaft ankommen. Heute bestellen, morgen liefern – die Anforderungen werden immer höher und Onlineshops stehen vor der Herausforderung, diese zu erfüllen. Kannst du dies nicht leisten, kann es sein, dass deine Kundschaft das Produkt bei der Konkurrenz erwirbt und dein später eintreffendes Produkt wieder zurücksendet. Daher müssen Lieferzeiten klar kommuniziert werden. Um Retouren hier weiter zu reduzieren, ist die Sendungsverfolgung ein gutes Instrument.\u003c/p\u003e\n\u003ch3\u003e7.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; Verbesserung der Verpackungen\u003c/h3\u003e\n\u003cp\u003eDer weiterer häufiger Grund, warum Verbraucher:innen ein Paket zurücksenden, ist, dass es beschädigt angekommen ist. Damit dies nicht passiert, ist es wichtig, eine hochwertige Verpackung mit geeignetem Füllmaterial zu verwenden. Dazu gehört auch die Wahl des richtigen Kurierdienstes.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp: \u003c/strong\u003eIn diesem Guide haben wir für dich zusammengestellt, wie mit \u003ca href=\"/de/blog/aliexpress\" target=\"_blank\"\u003eAliExpress Dropshipping\u003c/a\u003e funktioniert.\u003c/p\u003e\n\u003ch2 id=\"retoure6\"\u003eIn 3 Schritten den Retourenprozess optimieren\u003c/h2\u003e\n\u003cp\u003eWir wissen nun:\u0026nbsp;\u003cspan\u003eNur wer seinen Kund:innen neben schneller Lieferung und Sendungsverfolgung auch einen reibungslosen Retourenprozess ermöglicht, kann sich über eine wiederkehrende Kundschaft freuen. Doch wie schafft man es, diesen Prozess zu optimieren? \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eSchritt 1: Flexibilität beim Retourenprozess\u003c/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRetouren werden meist vor allem dann teuer, wenn die beigelegten Retourenscheine versehentlich von der\u0026nbsp;Kundschaft vernichtet oder vorab entsorgt werden. Dies führt zu einer Kundenanfrage mehr und meist muss dann ein neues Retourenlabel generiert werden. Gleichzeitig kann ein beigelegtes Retourenetikett auch gerne mal als Aufforderung wirken, die Ware zurückzuschicken. Dabei ist es grundsätzlich natürlich möglich, ganz normal Retourenlabel zu generieren und der Kundschaft bei Bedarf zukommen zu lassen oder bereits vorab als Beileger ins Paket zu legen. Dabei sollte im besten Falle flexibel von dir vorab entschieden werden können, mit welchem Versanddienstleister die Retoure erfolgen soll. Noch besser: Du überlässt deinen\u0026nbsp;Kund:innen die Wahl, mit welchem Paketdienst sie die Ware zurückschicken wollen.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEgal, wie du deinen Retoureprozess regeln möchtest, heutzutage kannst du\u0026nbsp;dein Retourenmanagement\u0026nbsp;bereits flexibel nach deinen Bedürfnissen gestalten. Dabei kannst du dann selbst entscheiden,\u003cb\u003e \u003c/b\u003eob du:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eden Retourenschein vorab in deine Pakete als Beileger versendest oder\u003c/li\u003e\n\u003cli\u003edeinen Kund:innen ein eigenes Retourenportal bereitstellst.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp: \u003c/strong\u003eIn diesem Beitrag erfährst du, worauf du in puncto \u003ca href=\"/de/blog/shopify-mehrwertsteuer-in-der-eu#welchesteuern\" target=\"_blank\"\u003eDropshipping Steuern\u003c/a\u003e achten musst.\u003c/p\u003e\n\u003ch3\u003eSchritt 2: Ein eigenes Retourenportal\u003c/h3\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eBei einem eigenen Retourenportal wird das Etikett nur dann ausgedruckt, wenn es wirklich gebraucht wird. So vermeidest du, dass das Label vorher entsorgt oder als Aufforderung gesehen wird, die Ware zurückzuschicken. Gleichzeitig machst du es deiner Kundschaft mit einem Retourenportal aber so einfach wie möglich, das Label selbstständig auszudrucken. Haben deine Kund:innen dann noch die Wahl, sich den Versanddienstleister auszusuchen, sichert das Flexibilität und ein positives Einkaufserlebnis vom Kauf bis zur Retoure zu.\u003c/span\u003e\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cp\u003eSorgt man für einen schnellen Rücksendeprozess, ist die Ware schneller wieder im Lager und somit für andere Kund:innen verfügbar.\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eDoch nicht nur unnötig verursachte Kosten stellen für Retouren inzwischen eine Herausforderung dar. Auch die Zeit, die die Ware bei der Kundschaft liegt und deshalb nicht anderweitig verkauft werden kann, spiegelt so unter Umständen verlorene Umsätze wider. Sorgt man für einen schnellen und reibungslosen Rücksendeprozess, ist die Ware schneller wieder im Lager und somit für andere Kund:innen verfügbar. Und das ist nicht alles - Dank moderner Technologie wie etwa WebHooks haben Online-Händler:innen die Möglichkeit, die Retouren schon ab dem Zeitpunkt der ersten Scannung durch den Versanddienstleister zu verfolgen und nicht erst dann, wenn die Retoure wieder beim Händler bzw. der Händlerin eintrifft. Das spart Zeit und somit Geld.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp:\u003c/strong\u003e Hier verraten wir dir die Best Practices für deine \u003ca href=\"/de/blog/checkout-optimierung\" target=\"_blank\"\u003eCheckout-Optimierung\u003c/a\u003e.\u003c/p\u003e\n\u003ch4 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAnwendungsfall: Retouren bei Mietware\u003c/span\u003e\u003c/h4\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEin besonderer Anwendungsfall, wie Prozessoptimierung bei Retouren gelöst werden können, lässt sich hierbei z.B. beim Verleihdienst für Gadgets und Elektronik, \u003cspan class=\"s2\"\u003eGet Grover,\u003c/span\u003e\u0026nbsp;feststellen: Für viele Gadgets gibt es hier lange Wartelisten. Wenn nun die Kundschaft vom gemieteten Produkt ein Retourenlabel ausdruckt und das Paket auf die Reise schickt, kann Get Grover den nächsten Wartenden direkt über die Produktverfügbarkeit informieren. Somit wurde bereits ein neuer Mieter bzw. eine neue Mieterin für das Produkt gefunden, noch bevor die Ware wieder beim Händler bzw. der Händlerin angekommen ist. Dass die Kundschaft das Retourenlabel dabei ganz einfach selbst ausdrucken können, z.B. mithilfe eines Retourenportals, erleichtert den Aufwand dabei sowohl kunden-, als auch händlerseitig enorm. Besser noch: Man überlässt der Kundschaft die Wahl, mit welchem Versanddienstleister sie retournieren möchtet. Das steigert die Zufriedenheit und sichert Flexibilität im gesamten Einkaufsprozess.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\u003cstrong\u003eLesetipp: \u003c/strong\u003e\u003ca title=\"Apps, die beim Versand helfen\" href=\"/de/blog/beste-apps-shopify-in-deutschland\" target=\"_blank\"\u003eDie besten Apps für Shopify Stores in Deutschland.\u003c/a\u003e In diesem Artikel stellen wir viele Apps vor, u.a. die drei Versand-Apps SendCloud, shipcloud und Shippo.\u003c/p\u003e\n\u003ch3\u003eSchritt 3: Retourenportal und Tracking-Seiten im eigenen Marken-Look\u003c/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDas Thema Retouren ist nicht nur für\u0026nbsp;dich als Händler:in, sondern insbesondere für deine Kundschaft wichtig, denn es gilt: Ein reibungsloser Retourenprozess gehört zur Kundenerwartung mindestens genauso dazu wie eine schnelle Lieferung. Um unnötige Kosten zu vermeiden und den Prozess für Rücksendung langfristig zu optimieren, sollten Online-Händler:innen in Zukunft auf ein eigenes Retourenportal setzen.\u003c/span\u003e\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"Retourenmanagement: Beispiel eines Retourenportals\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprotal_Nachbau_Mockup_2f6fc037-071a-4c49-994d-bafbda60b565.jpg?v=1658309544\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003ci\u003eBeispiel eines Retourenportals\u003c/i\u003e\u003c/div\u003e\n\u003cp class=\"p1\"\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUm das Markenerlebnis abzurunden, sollte das Portal hierbei im “Look and Feel” der eigenen Marke gestaltet werden. So vermeidet man, dass Kund:innen auf externen Seiten verloren gehen und die Markenwelt des Online-Händlers bzw. der Händlerin verlassen. Dasselbe gilt im übrigen auch für deine E-Mails zur Sendungsverfolgung. Verliere deine Kundschaft nicht, indem du sie auf die externen Seiten der jeweiligen Versanddienstleister schickst, um ihre Ware nachzuverfolgen. Gestalte deine Tracking-E-Mails im eigenen Design. So bleibt die Kundschaft nicht nur optisch in deiner Markenwelt,\u0026nbsp;du kannst so auch ganz bewusst den Content auf deine Tracking-Mails steuern und z.B. Werbung für andere Seiten entfernen, wie sie bisher immer noch auf den Standard-Mails der Versanddienstleister zu finden sind. Gestaltet man also den eigenen Shop, die Tracking-Seiten und letztlich das Retourenportal im gleichen Look, rundet dies das Einkaufserlebnis positiv ab.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cimg alt=\"Retourenmanagement: Beispiel-Shop\" src=\"https://cdn.shopify.com/s/files/1/1789/7273/files/2022_07_Refresh_Retourenprozesse_Mustershop.jpg?v=1658296437\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eTracking-Seite des eigenen Shops ohne fremde Werbung und im eigenen Marken-Look\u003c/i\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDenn egal, wie unerwünscht das Thema Retouren auch sein mag - vermeiden lassen sie sich ohnehin nicht. Natürlich kann man mittels gezielter Maßnahmen versuchen, die Retourenquoten so niedrig wie möglich zu halten. Kommt es aber dennoch zu Rücksendungen, so machst du es dir und deinen Kund:innen am einfachsten, wenn dein Retoureprozess einheitlich und schnell geregelt ist. So kommt deine Kundschaft\u0026nbsp;wieder - und vielleicht das nächste Mal dann ganz ohne etwas zurückzuschicken.\u003c/span\u003e\u003c/p\u003e\n\n\n\n\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eWeiterlesen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/trend-produkte-verkaufen\"\u003eTrendprodukte 2024: Was verkauft sich gut (20 Produkte)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/domain-namen-auswahl\"\u003e6 Regeln für den richtigen Domainnamen\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/shopify-mehrwertsteuer-in-der-eu\"\u003eDropshipping Steuern- Darauf solltest du achten!\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/umsatzsteuer-id\"\u003eUmsatzsteuer ID- Wann du sie brauchst und wie du sie beantragst\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/kpi-ecommerce\"\u003eE-Commerce KPIs- Mit intelligenten E-Commerce-Kennzahlen zum Business-Erfolg\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/kostenloser-versand\"\u003eErhöht kostenloser Versand die Verkäufe?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/facebook-shops-und-shopify\"\u003eDer neue Facebook Shop- Anpassbare Storefronts auf Facebook und Instagram erstellen\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/mypinkyone-brustkrebs\"\u003eMit Pink gegen Brustkrebs – Zwei E-Commerce Newcomer starten ihren Onlinehandel für den guten Zweck\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/mit-merchandise-artikeln-geld-verdienen\"\u003eZwischen Streaming und Auftritten- Wie du als Musiker mit Merchandise-Artikeln Geld verdienst\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/de/blog/grundpreis\"\u003eGrundpreisangabe- Was Onlineshop-Betreiber zum Thema wissen müssen\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" style=\"text-align: left;\" id=\"faq-section\"\u003e\n\u003chr\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2\u003eHäufig gestellte Fragen zum Retouren Management\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWie funktioniert Retoure bei Dropshipping?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eDer Retouren-Prozess beim Dropshipping hängt von verschiedenen Entscheidungen ab: An wen sollen die Waren zurückgeschickt werden? Wer prüft die retournierten Waren? Kann die Kundschaft den Versanddienstleister selbst wählen?\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWas macht man bei Dropshipping Retoure?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eSoll ein Dropshipping-Produkt zurückgegeben werden, so wird dies entweder an die Lieferant:innen, Hersteller:innen oder Dropshipping-Händler:innen geschickt. Daraufhin wird das retournierte Produkt von einem der genannten Parteien geprüft und schließlich die Rückzahlung des Geldes eingeleitet.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWo kann ich Retourenschein drucken?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eJe nachdem mit welchem Versanddienstleister du arbeitest und ob deine Kundschaft sich den Versanddienstleister für die Rücksendung aussuchen kann, ergeben sich unterschiedliche Quellen für den Retourenschein. Du musst außerdem überlegen, ob du deinen Sendungen bereits einen Retourenschein beilegst oder ob deine Kundschaft diesen selbst beschaffen muss.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWas ist ein Rücksendeetikett?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eEin Rücksendeetikett dient dazu den Versandprozess einer Retoure zu erleichtern. Mit einem Rücksendeetikett, muss deine Kundschaft sich nicht selbst um den Rückversand kümmern, sondern kann die verpackte Ware einfach zum entsprechenden Dienstleister bringen. Außerdem hast du die Möglichkeit, retournierte Produkt gleich ab Einlieferung beim Versanddienstleister verfolgen zu können.\u003c/div\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003ch3\u003eWie kann man Retouren reduzieren?\u003c/h3\u003e\n\u003cp\u003eDu kannst durch verschiedene Maßnahmen deine Retouren reduzieren. 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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