Create a good LinkedIn profile

<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>Create a good LinkedIn profile | LinkedIn Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Create a good LinkedIn profile"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Create a good LinkedIn profile | LinkedIn Help"> <meta name="og:site_name" content="LinkedIn Help"> <meta name="og:description" content="Create a good LinkedIn profile"> <meta name="og:url" content="https://www.linkedin.com/help/linkedin/answer/a554351"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5030","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:linkedin","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/linkedin/ask"}},"allowOpenChatWithQueryParam":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(554351,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="GbqhXOQpSMupkfjEeWtFgw=="> <link rel="canonical" href="https://www.linkedin.com/help/linkedin/answer/a554351">  <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/kqnjxe4lquult2wh53f8nxdt" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/eyu17lkf6vsg7kzra0vc59dhy" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/bgx32xxh5d2kzmy7ihmmx4l8d" defer type="text/javascript"></script>   <script src="https://static.licdn.com/sc/h/dah7freax6g0ke4qb7ldi8lo9" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/br4pwt2mabgjtw8ggoqn5thbd"> <script src="https://static.licdn.com/sc/h/74ve28hdtc8mw6w2g0inpz1vw" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/f2nrji8842qbbbdkma1xmhaco"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div>  <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. 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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa554351&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa554351" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Create a good LinkedIn profile </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 6 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(554351,LITHOGRAPH)"> <div class="article-content__video" data-test-selector="video"> <iframe loading="lazy" src="https://www.linkedin.com/learning/embed/rock-your-linkedin-profile/getting-started-profile-quick-tips?claim=AQF9priKpKpHBwAAAXA3ZMWYvcPTEz9SUl5gw-bChViaEoFHCoJO-PH5Kjsor51i78gcK-DpAX-Ymbpg3SnA0SbL9wiTMGZGa_7u73pbacvOHR98Cs8WHILLrvCuN5CsgFlkY9Cu6dZxt4UTNudRPU8UgzQRfbEDxRHubXzWkERYcDoGS62E0nDRRCfpYpO7EHgrcK8mG842mLdgEK1-64NAZe_LNIKVFkOsYEG1kZHNvYJ_C5_K46pbpJZQWq4cz8I3W6-AAqWt3exeaf5ZydPkOg6b6oBm_YiCirLUX0iXfC3rxcKJGc1oQKn5hz7NRTe-8Y6LVv03r4SndHdpQK9aWgxVEbc0NU3enrTebhNKUkCScrHZvazMLuLBFg1mF1roWuUcNNH7Lc7VrVsKyMRX21yd4BuxhSXq7FUL5nxzmX23tY6w8lBt2LkYpqaDm4FiFfkX0nut_qIvpOSfBIPl8ACO3FRP6xyGaZM-n-mARgJsvl6SC89Wuj-tjHlETW27sTGC0I4TBRVAfBX5Kicq6lva9-Jws0Yet8dYy7PWQGu2nrAJyp1UiLCaV4TWOGB-oE62HY6E3SgbF_kcKB5DFmT5OcaQ2Azp5IKOIeW-SWtZK8Z-X38x44sPC10Ln0ehbZ2lwCc9WMrsVe36HBWj4XQ4EycTlMryJkRHGdN8AEkrnEuZvnYUrJQj0rOY4NFQKP8oP80Vqv2Gjng2n_dnIOm2EXcZ5sYNNpwL7BPEjPvk3qQ&autoplay=false" class="article-content__video-embed" data-test-selector="video-embed-learning" title="Changing your photo" width="640" height="360"> </iframe> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to let people know who you are, what you stand for, and what you’re interested in. Your profile will be your personal storyboard where people can find you and stay updated on your activity, so make sure your profile is complete and representative of you. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Your profile is fully visible to all LinkedIn members who've signed in to LinkedIn.com or our apps. However, you can control what appears on your profile, notifications to your network, and your <a rel="" href="https://www.linkedin.com/psettings/" target="_blank">profile privacy preferences</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Having a profile on LinkedIn helps: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <strong>Manage your professional brand</strong> – You can define and develop how other members view your professional experience and qualifications. Since you will have <a rel="" href="/help/linkedin/answer/83">complete control over your profile and its visibility</a>, you can customize it to fit your needs. Your customized profile will help recruiters and other members understand your professional personality. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <strong>Create opportunities for you</strong> – Since people and organizations globally use LinkedIn, a LinkedIn profile will help you get noticed. An updated profile is a great way to ensure that you can be found by right people at the right time. It’s also an excellent way to find job opportunities and connect with recruiters. Once you’ve completed your profile, you’ll be more equipped to <a rel="" href="/help/linkedin/answer/110912">find jobs on LinkedIn</a>. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <strong>Build your network and track your professional milestones</strong> – All of your professional achievements (new job, work anniversary, promotion, etc.) can be <a rel="" href="/help/linkedin/answer/5">recorded and displayed on your LinkedIn profile</a>. It’ll help you showcase your professional experience and achievements to other members who view your profile. An updated profile opens the door to meeting new members and making connections. </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> You can <a rel="" href="/help/linkedin/answer/15493">add various sections to your profile</a> to showcase your skills and expertise. A complete LinkedIn profile will increase your discoverability and <a rel="" href="/help/linkedin/answer/83901">profile search appearances</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Tips for creating a great LinkedIn profile: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Add a <a rel="" href="/help/linkedin/answer/1615" target="_self">professional profile photo</a> - A good profile photo increases the credibility of your profile and helps you stand out from the crowd. Members with a profile photo on LinkedIn receive up to 2X more profile views. You can also <a rel="" href="/help/linkedin/answer/49960" target="_self">add a background image</a> to personalize your profile. Check out some more <a rel="" href="https://business.linkedin.com/talent-solutions/blog/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture" target="_blank">tips for picking the right LinkedIn profile photo</a>.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/linkedin/answer/2901" target="_self">Make your headline stand out</a> – Your headline is created when you add your positions to your profile. However, you can re-write it to either promote an area of expertise or to let your personality shine through.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/linkedin/answer/92157">Write a summary</a> - The <strong>About</strong> section of your profile should express your mission, motivation, and skills to people who view your profile. Ideally, you should limit the text to one or two paragraphs while filling this section. You can use bullet points if you’re not comfortable with writing paragraphs. Check out some <a rel="" href="https://business.linkedin.com/talent-solutions/blog/linkedin-best-practices/2016/7-linkedin-profile-summaries-that-we-love-and-how-to-boost-your-own" target="_blank">LinkedIn profile summaries that we love</a>. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Add all your relevant <a rel="" href="/help/linkedin/answer/1646">work</a> and <a rel="" href="/help/linkedin/answer/381">education</a> experiences – You should keep the profile updated with all your professional experiences that align with your current career goals. You can also <a rel="" href="/help/linkedin/answer/111587">add media samples</a> to provide quick access to your work portfolio. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/linkedin/answer/4976">Add relevant skills</a> – A list of relevant skills on your profile helps you showcase your abilities to other members, like your colleagues and recruiters. It helps other understand your strengths. Once you add your skills, your connections can <a rel="" href="/help/linkedin/answer/31888">endorse them</a>. If someone endorses your skills, it will increase the likelihood of you being discovered for opportunities related to the skills you possess. You can also <a rel="" href="/help/linkedin/answer/94427">take assessments</a> for the skills you’ve listed on your profile to showcase your proficiency. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/help/linkedin/answer/96">Request recommendations</a> from your connections - A recommendation is written to recognize or commend a connection, such as a colleague, business partner, or student. There’s no limit to the number of recommendations you can request for. Once you <a rel="" href="/help/linkedin/answer/102">accept a recommendation</a> written by a connection, it becomes <a rel="" href="/help/linkedin/answer/217">visible to your network by default</a>. You can also <a rel="" href="/help/linkedin/answer/165">hide recommendations</a> that you think don’t suit your professional goals. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Use your <a rel="" href="/help/linkedin/answer/391">profile strength meter</a> to gauge the strength of your profile. </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Once you’ve created and updated different sections of your profile, you can begin <a rel="" href="/help/linkedin/answer/85">sharing your public profile</a> with your wider network. Your public profile is a simplified version of your complete LinkedIn profile that shows up in search engines and is visible to everyone. You can promote your profile to show up better in search engine results by <a rel="" href="/help/linkedin/answer/87">creating a personal URL</a>. 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