B2B Positioning and Value Proposition Workshop

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href="/"><span>Home</span></a> </li> <li class="navigation-item navigation-item--breadcrumb" page-designation="" > <a aria-label="Services" class="navigation-item__link" href="/services/"><span>Services</span></a> </li> <li class="navigation-item navigation-item--breadcrumb" page-designation="" > <a aria-label="Workshops" class="navigation-item__link" href="/workshops/"><span>Workshops</span></a> </li> <li class="navigation-item navigation-item--breadcrumb" page-designation="" > <span><span>Brand positioning and Value Proposition</span></span> </li> </ol>  <span id="c5536"></span> <section id="default-51062ab5fb49643f998576c43c7a1ddd" class="chapter animated animated--images-only" style="" chapter-padding-top=default chapter-padding-bottom=default chapter-margin-top=default chapter-margin-bottom=default attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5537"></span> <h1 class="font--align-center">OSP brand positioning and value proposition workshop</h1> </div> </div> <span id="c5533"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="text-columns text-columns--3 " > <div class="text-columns__column"> <figure class="text-columns__image"> <img src="https://openstrategypartners.com/_assets/processed/_ZCSprcfXrLMnq_m1NXYRg_qVopmJlrajWkaGtgi62s/q:85/c:1200:1200:fp:0.5:0.5/rt:force/w:400/h:400/fn:Y3NtX25vdW4tZGlzYXNzZW1ibGVkLXJ1YmlrLWN1YmUtODgzMjIxXzJfM2Y1YTcyMjAyNw:t/cb:342deb7af02e43729615b44ce129c6ac0adba783/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL25vdW4tZGlzYXNzZW1ibGVkLXJ1YmlrLWN1YmUtODgzMjIxXzIucG5n" width="400" height="400" data-width="1200" data-height="1200" 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disjointed communication. Inconsistent product messaging across marketing, sales, and technical teams leads to confusion, misaligned expectations, and missed opportunities for growth.</p> </div> </div> <div class="text-columns__column"> <figure class="text-columns__image"> <img src="https://openstrategypartners.com/_assets/processed/w6f40gfhzFsUqJL7KwOiaMDrWyw0laos7k-KUoH9HtI/q:85/c:1200:1200:fp:0.5:0.5/rt:force/w:400/h:400/fn:Y3NtX25vdW4tcnViaWtzLWN1YmUtODgzMTk4XzJfNTcyMTBhOGRmZA:t/cb:1848fa5c5ee350683476f051f60b52ab59e89304/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL25vdW4tcnViaWtzLWN1YmUtODgzMTk4XzIucG5n" width="400" height="400" data-width="1200" data-height="1200" srcset="https://openstrategypartners.com/_assets/processed/w6f40gfhzFsUqJL7KwOiaMDrWyw0laos7k-KUoH9HtI/q:85/c:1200:1200:fp:0.5:0.5/rt:force/w:400/h:400/fn:Y3NtX25vdW4tcnViaWtzLWN1YmUtODgzMTk4XzJfNTcyMTBhOGRmZA:t/cb:1848fa5c5ee350683476f051f60b52ab59e89304/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL25vdW4tcnViaWtzLWN1YmUtODgzMTk4XzIucG5n 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data-preserver-spaces="true">Cross-team clarity about your positioning.</span></h3> <p class="font--align-center"> </p> <p class="font--align-center"><em class="highlight"><i><strong>Creating a unified understanding of your offering </strong></i></em><br><em class="highlight"><i><strong>also creates a shared vision, motivation, </strong></i></em><br><em class="highlight"><i><strong>and clear, consistent communication and content.</strong></i></em>  </p> </div> </div> <div class="text-columns__column"> <figure class="text-columns__image"> <img src="https://openstrategypartners.com/_assets/processed/nJWwYOpDTj_kx2DDcPJ2i0We3_svw0iAg9F_Jz5R9Uo/q:85/c:1200:1200:fp:0.5:0.5/rt:force/w:400/h:400/fn:Y3NtX25vdW4tcnViaWtzLWN1YmUtODgzMTkxXzJfOGI0MTA1MWJmNw:t/cb:b486e7f3d2ebdafbd4aa90257810ee054929e64b/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL25vdW4tcnViaWtzLWN1YmUtODgzMTkxXzIucG5n" width="400" height="400" data-width="1200" data-height="1200" 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500w,https://openstrategypartners.com/_assets/processed/UxnovFqbW7W4KwFtG7fMMexEuKwnhkMF74XZmfRiLH8/q:85/c:1200:1200:fp:0.5:0.5/rt:force/w:600/h:600/fn:Y3NtX25vdW4tcnViaWtzLWN1YmUtODgzMTkxXzJfYjE1NmNlYjQzYg:t/cb:b486e7f3d2ebdafbd4aa90257810ee054929e64b/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL25vdW4tcnViaWtzLWN1YmUtODgzMTkxXzIucG5n 600w" sizes="(min-width: 90rem) 500px,(min-width: 64rem) 400px,(min-width: 37.5rem) 500px,600px" data-focus-area="{"x":400,"y":400,"width":400,"height":400}" alt="Rubiks Cube solved" title="" loading="lazy" /> </figure> <div class="text-columns__text"> <h3 class="font--align-center"><span>Meet your next favorite workshop!</span></h3> <p class="font--align-center"> </p> <p class="font--align-center"><strong>Define and align fact-based positioning and the value proposition for your product with our workshop. </strong>We bring together stakeholders from across your organization to create your Value Map, a single product knowledge base for content that resonates across audiences and ensures consistency at every customer touchpoint.</p> </div> </div> </div> </div> </div> </section> <span id="c5530"></span> <section id="default-469479aa01824f786901e8161798a20c" class="chapter animated animated--subtle chapter--blanket" style="" chapter-padding-top=default chapter-padding-bottom=default chapter-margin-top=default chapter-margin-bottom=default attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5529"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="text-columns text-columns--2 " > <div class="text-columns__column"> <div class="text-columns__text"> <h3><strong>What you'll learn</strong></h3> <p>We’ll take you through techniques for aligning messaging across different teams and departments, leading to stronger buy-in and shared vision, like how to:</p><ul class="list"><li><span><strong>Create a Value Map</strong> that reflects the technical truth of your product.</span></li><li><span><strong>Generate effective product positioning</strong> statements that communicate value clearly and succinctly.</span></li><li><span><strong>Use the Value Map to guide essential marketing activities</strong> like content architecture, campaign planning, and more.</span></li></ul> </div> </div> <div class="text-columns__column"> <div class="text-columns__text"> <h3><span>Why attend?</span></h3><ul class="list"><li><strong>Fact-based Approach</strong><span>: Say goodbye to buzzwords and hyperbole. Learn how to construct messaging based on your product’s features and the value they deliver.</span></li><li><strong>Unified Positioning</strong><span>: Ensure all stakeholders, from engineering to sales, communicate with one consistent voice.</span></li><li><strong>Clarity Across Teams</strong><span>: Create clear, effective positioning that resonates with both internal teams and external audiences.</span></li></ul> </div> </div> </div> </div> </div> </div> </div> </section> <span id="c5676"></span> <section id="default-b13af788d220684f2b02d8cb59cc8995" class="chapter gray--chapter" style="" chapter-padding-top=default chapter-padding-bottom=default chapter-margin-top=default chapter-margin-bottom=default attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5675"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="image-row image-row--2 image-row--half" > <div class="textpic textpic--single"> <img src="https://openstrategypartners.com/_assets/processed/uqNpDFjX1vlXtn-CzsjmcaVAzf7rc1x2_EeJgvv44_0/q:85/c:1600:900:fp:0.5:0.5/rt:force/w:412/h:232/fn:Y3NtX1ZhbHVlX1Byb3BfV29ya3Nob3BfYmY3NmUyMTYyNw:t/cb:489abd717c1cc7681d4f3b3658a3733282f703c0/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL1ZhbHVlX1Byb3BfV29ya3Nob3AucG5n" width="412" height="232" data-width="1600" data-height="900" srcset="https://openstrategypartners.com/_assets/processed/uqNpDFjX1vlXtn-CzsjmcaVAzf7rc1x2_EeJgvv44_0/q:85/c:1600:900:fp:0.5:0.5/rt:force/w:412/h:232/fn:Y3NtX1ZhbHVlX1Byb3BfV29ya3Nob3BfYmY3NmUyMTYyNw:t/cb:489abd717c1cc7681d4f3b3658a3733282f703c0/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL1ZhbHVlX1Byb3BfV29ya3Nob3AucG5n 412w,https://openstrategypartners.com/_assets/processed/MQcqOzXmZOWgz9VmhBUbUy98aKReFqiMZYlWwCu6AuE/q:85/c:1600:900:fp:0.5:0.5/rt:force/w:560/h:315/fn:Y3NtX1ZhbHVlX1Byb3BfV29ya3Nob3BfMDhkN2Q2ZmY3NA:t/cb:489abd717c1cc7681d4f3b3658a3733282f703c0/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL1ZhbHVlX1Byb3BfV29ya3Nob3AucG5n 560w" sizes="(min-width: 1440px) 412px,(min-width: 1024px) 412px,(min-width: 600px) 412px,560px" data-focus-area="{"x":533.3333333333333,"y":300,"width":533.3333333333333,"height":300}" alt="OSP Value Proposition Workshop participants working with posters and sticky notes" title="" loading="lazy" /> </div> <div class="textpic textpic--single"> <img src="https://openstrategypartners.com/_assets/processed/SkQXwp7ptSWR1P-N2yiYta-oQ12Odwux7-n_k93Yj70/q:85/w:986/h:554/fn:Y3NtX09TUF93b3Jrc2hvcF8yX21fNGMxNjIyZTM4OQ:t/cb:6bccf7e4cd99ff8b0ca1613abdccfd5187e49f12/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL09TUF93b3Jrc2hvcF8yX20uZ2lm" width="986" height="554" alt="Hand holding a pen moves towards a workshop whiteboard covered in notes and votes" title="" loading="lazy" /> </div> </div> </div> </div> <span id="c5528"></span> <p class="font--align-center"><strong>Ready to build your Value Map with OSP?</strong><br><a href="#workshopContactForm-5786" class="button button--secondary">Contact us to book your workshop today.</a></p> </div> </div> </section> <span id="c5527"></span> <section id="default-09ab7493a016e6719481f4b95d6b96b8" class="chapter " style="" chapter-padding-top=default chapter-padding-bottom=default chapter-margin-top=default chapter-margin-bottom=default attachment-type=scroll > <span id="c5526"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="text-columns text-columns--3 " > <div class="text-columns__column"> <div class="text-columns__text"> <h3><span>Workshop outline</span></h3><ul class="list"><li><strong>Individual Interviews</strong><span>: Gather insights from key stakeholders to capture different perspectives without bias.</span></li><li><strong>Group Sessions</strong><span>: Conduct collaborative exercises to bring all ideas together and ensure buy-in from the entire team.</span></li><li><strong>Value Map Creation</strong><span>: OSP will compile the data, organize it, and create a structured Value Map.</span></li><li><strong>Positioning Development</strong><span>: Translate the Value Map into positioning statements that can be used across all customer touchpoints.</span></li></ul> </div> </div> <div class="text-columns__column"> <div class="text-columns__text"> <h3><strong>Who is this workshop for?</strong></h3> <p><strong>Product companies, agencies, and open source projects:</strong></p><ul class="list"><li><span>Looking to establish or refresh the positioning of your products and services.</span></li><li><span>Seeking unified, clear, fact-based positioning to communicate the value of your product, services, or project.</span></li></ul><p><strong>Marketers, product managers, leadership, sales, engineering, and product teams:</strong></p><ul class="list"><li><span>Wanting a solid, technically truthful foundation for all product communication.</span></li><li><span>Who need to align on a single source of truth for messaging.</span></li></ul> </div> </div> <div class="text-columns__column"> <div class="text-columns__text"> <h3><span>Benefits of attending</span></h3><ul class="list"><li><strong>Clarity and alignment</strong><span>: Create a single source of truth that everyone can rely on, ensuring buy-in from all stakeholders.</span></li><li><strong>Improved communication</strong><span>: Enable marketing, sales, and product teams to align and communicate effectively, reducing internal friction and improving overall quality and consistency of communication.</span></li><li><strong>Actionable positioning</strong><span>: Develop positioning statements that resonate and provide a clear direction for all customer-facing materials, empowering teams with a fact-based approach.</span></li></ul> </div> </div> </div> </div> </div> </section> <span id="c5525"></span> <section id="default-4297b6e942f2c0404d0c69b3794be5c3" class="chapter gray--chapter" style="" chapter-padding-top=default chapter-padding-bottom=default chapter-margin-top=default chapter-margin-bottom=default attachment-type=scroll > <span id="c5524"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="text-columns text-columns--3 " > <div class="text-columns__column"> <div class="text-columns__text"> <h3><span>Take-away materials</span></h3><ul class="list"><li><span>A complete Value Map for your product outlining features, benefits, and challenges.</span></li><li><span>Positioning statements, taglines, Value Cases, and guidelines for consistent messaging across teams.</span></li><li><span>Tools and templates for maintaining the positioning over time and adapting to future needs.</span></li><li><span>Onboarding and training for your team on how to effectively use the Value Map in content creation, campaign planning, and sales communication.</span></li></ul> </div> </div> <div class="text-columns__column"> <div class="text-columns__text"> <h3><span>Industry-specific adaptation</span></h3> <p>This workshop has been successfully adapted for:</p><ul class="list"><li><strong>Software & SaaS</strong></li><li><strong>Open Source Projects</strong></li><li><strong>B2B Tech Agencies</strong></li></ul><p>Custom adaptations for your industry are available to ensure maximum relevance.</p> </div> </div> <div class="text-columns__column"> <div class="text-columns__text"> <h3><span>Delivery options</span></h3><ul class="list"><li><strong>Online sessions</strong><span>: Conducted over several weeks via video calls, including individual and group sessions.</span></li><li><strong>Onsite options</strong><span>: Available on request for clients who prefer in-person engagement.</span></li></ul><p>We usually conduct the Value Mapping and Positioning work over several weeks. The process includes individual interviews and group sessions. We primarily hold online workshop sessions, allowing for flexibility and convenience, but onsite options are available upon request.</p> </div> </div> </div> </div> </div> </section> <span id="c5672"></span> <section id="default-5df5625821290299cdee196dfdbd6dd5" class="chapter animated animated--subtle" style="" chapter-padding-top=default chapter-padding-bottom=default chapter-margin-top=default chapter-margin-bottom=default attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5671"></span> <div class="blockquotes blockquotes--2 blockquotes--vertical blockquotes--default"> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <img src="https://openstrategypartners.com/_assets/processed/TwZMuvtEALdDA2YZfWk23os-uk_NB-RYaR-5nrlX0NM/q:85/c:3840:3840:fp:0.5:0.5/rt:force/w:80/h:80/fn:Y3NtX0Rhbl9IZWFkc2hvdF9fYjZhNWQ5OTkzNw:t/cb:19b012d010434b30d23df7a75ebc3bb5b5544c39/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL0Rhbl9IZWFkc2hvdF8ucG5n" width="80" height="80" data-width="3840" data-height="3840" srcset="https://openstrategypartners.com/_assets/processed/TwZMuvtEALdDA2YZfWk23os-uk_NB-RYaR-5nrlX0NM/q:85/c:3840:3840:fp:0.5:0.5/rt:force/w:80/h:80/fn:Y3NtX0Rhbl9IZWFkc2hvdF9fYjZhNWQ5OTkzNw:t/cb:19b012d010434b30d23df7a75ebc3bb5b5544c39/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL0Rhbl9IZWFkc2hvdF8ucG5n 80w,https://openstrategypartners.com/_assets/processed/CpIVougTYSvGuB86jOeGpNuNiEHBl9JSNX6vXU13xfM/q:85/c:3840:3840:fp:0.5:0.5/rt:force/w:160/h:160/fn:Y3NtX0Rhbl9IZWFkc2hvdF9fN2VjMmNhYWVmZg:t/cb:19b012d010434b30d23df7a75ebc3bb5b5544c39/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL0Rhbl9IZWFkc2hvdF8ucG5n 160w" sizes="(min-width: 1440px) 160px,(min-width: 1024px) 160px,(min-width: 600px) 80px,80px" data-focus-area="{"x":1280,"y":1280,"width":1280,"height":1280}" alt="Dan Otto, CMO Source/Cellar Door" title="" loading="lazy" /> </figure> <blockquote class="blockquote__content"> <p><strong>OSP helps us to clarity. </strong>We really appreciate the great work Open Strategy Partners has done for Lockr and Source over the last year. Outside the quality of the work product itself (which was stellar), I feel like <strong>the sessions with the OSP team have actually helped us think through and understand our own company better.</strong></p> <p class="blockquote__author">– Dan Otto, CMO Source/Cellar Door</p> </blockquote> </div> </div> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <img src="https://openstrategypartners.com/_assets/processed/PYauUgZEsgioHj6Xghmk-gK0OI79CKRnDNh9Ere9tSk/q:85/c:800:800:fp:0.5:0.5/rt:force/w:80/h:80/fn:Y3NtX1RpbV9Eb3lsZV9lZWQ5MTM0ZmEw:t/cb:552603d6b81ca901d3e6e4692ca5189022677204/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL1RpbV9Eb3lsZS5qcGVn" width="80" height="80" data-width="800" data-height="800" srcset="https://openstrategypartners.com/_assets/processed/PYauUgZEsgioHj6Xghmk-gK0OI79CKRnDNh9Ere9tSk/q:85/c:800:800:fp:0.5:0.5/rt:force/w:80/h:80/fn:Y3NtX1RpbV9Eb3lsZV9lZWQ5MTM0ZmEw:t/cb:552603d6b81ca901d3e6e4692ca5189022677204/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL1RpbV9Eb3lsZS5qcGVn 80w,https://openstrategypartners.com/_assets/processed/_LX4Z6TXDqFUWHHgGJa7vXBldFZ5SGyJCyT8YQwMQdg/q:85/c:800:800:fp:0.5:0.5/rt:force/w:160/h:160/fn:Y3NtX1RpbV9Eb3lsZV81NDU3MjAwOTcz:t/cb:552603d6b81ca901d3e6e4692ca5189022677204/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL1RpbV9Eb3lsZS5qcGVn 160w" sizes="(min-width: 1440px) 160px,(min-width: 1024px) 160px,(min-width: 600px) 80px,80px" data-focus-area="{"x":266.66666666666663,"y":266.66666666666663,"width":266.66666666666663,"height":266.66666666666663}" alt="Tim Doyle, CEO, Drupal Association" title="" loading="lazy" /> </figure> <blockquote class="blockquote__content"> <p><strong>OSP was able to put together a fantastic Value Map that made obvious and clear the great benefits of the Drupal Certified Partner program and structure them in a way that we could clearly communicate them.</strong> The rigor they brought to the table in guiding us made all the difference.</p> <p class="blockquote__author">– Tim Doyle, CEO, Drupal Association</p> </blockquote> </div> </div> </div> </div> </div> </section> <span id="c5523"></span> <section id="default-111d2b3fb3f3bf75561ce8933452fbf2" class="chapter lightblue--chapter" style="" chapter-padding-top=default chapter-padding-bottom=default chapter-margin-top=default chapter-margin-bottom=default attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5788"></span> <h2 class="font--align-center"><span>Value Proposition Workshop, WiiFM?</span></h2> <p class="font--align-center">Inconsistent messaging can lead to confusion, misaligned expectations, and missed opportunities for growth. The Value Mapping and Positioning Workshop brings stakeholders together to create a unified Value Map and precise, differentiated positioning. Achieve clarity, cohesion, and compelling messaging that resonates across all teams and audiences.</p> <h2 class="font--align-center"><span>Ready to transform your product positioning?</span></h2> <p class="font--align-center"> </p> <span id="c5786"></span>  <form enctype="multipart/form-data" method="post" class="form" id="workshopContactForm-5786" action="/workshops/brand-positioning-and-value-proposition/?tx_form_formframework%5Baction%5D=perform&tx_form_formframework%5Bcontroller%5D=FormFrontend&cHash=3d701c58a0dfc21b04bf0fb55b7c86a7#workshopContactForm-5786"> <div><input type="hidden" name="tx_form_formframework[workshopContactForm-5786][__state]" value="TzozOToiVFlQTzNcQ01TXEZvcm1cRG9tYWluXFJ1bnRpbWVcRm9ybVN0YXRlIjoyOntzOjI1OiIAKgBsYXN0RGlzcGxheWVkUGFnZUluZGV4IjtpOjA7czoxMzoiACoAZm9ybVZhbHVlcyI7YTowOnt9fQ==3b9ac32c45bfc8c8179d88e50740788fef3c7528" /><input type="hidden" name="tx_form_formframework[__trustedProperties]" value="{"workshopContactForm-5786":{"name":1,"email":1,"telephone-1":1,"url-1":1,"ZKVn2WXqjhtAyESz":1,"textarea-1":1,"checkbox-1":1,"cr-field":1,"__currentPage":1}}b093cada18d106ee551a6731f1ebf9aefaaf5fa2" /> </div> <div class="input-group input-group--required" group-display-type="" > <label class="input-label" for="workshopContactForm-5786-name">Name</label> <input placeholder="Name" data-element-type="Text" data-pristine-required-message-en="The given subject was empty." class=" form-control input input--text" id="workshopContactForm-5786-name" type="text" name="tx_form_formframework[workshopContactForm-5786][name]" value="" required="required" /> </div> <div class="input-group input-group--required" group-display-type="" > <label class="input-label" for="workshopContactForm-5786-email">Work Email </label> <input placeholder="Email address" required="required" data-element-type="Text" data-pristine-required-message-en="The given subject was empty." data-pristine-email-message-en="The given subject was not a valid email address." class=" form-control input input--text" id="workshopContactForm-5786-email" type="text" name="tx_form_formframework[workshopContactForm-5786][email]" value="" /> </div> <div class="input-group " group-display-type="" > <label class="input-label" for="workshopContactForm-5786-telephone-1">Telephone number</label> <input data-element-type="Telephone" data-pristine-pattern-message-en="The given subject did not match the pattern." pattern="/^.*$/" class=" form-control input input--text" id="workshopContactForm-5786-telephone-1" type="tel" name="tx_form_formframework[workshopContactForm-5786][telephone-1]" value="" /> </div> <div class="input-group " group-display-type="" > <label class="input-label" for="workshopContactForm-5786-url-1">Company Website</label> <input data-element-type="Url" data-pristine-pattern-message-en="The given subject did not match the pattern." pattern="/^.*$/" class=" form-control input input--text" id="workshopContactForm-5786-url-1" type="url" name="tx_form_formframework[workshopContactForm-5786][url-1]" value="" /> </div> <input autocomplete="off" aria-hidden="true" hidden="" id="workshopContactForm-5786-ZKVn2WXqjhtAyESz" style="position:absolute; margin:0 0 0 -999em;" tabindex="-1" type="text" name="tx_form_formframework[workshopContactForm-5786][ZKVn2WXqjhtAyESz]" /> <div class="input-group " group-display-type="" > <label class="input-label" for="workshopContactForm-5786-textarea-1">How Can We Help You? 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