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MD Ally Improves 911 Emergency Calls With Telehealth
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Author</span></button></div></div><span class="ycHdAQ4U _0th4g">Nov 27, 2024, 07:00am EST</span></div><div class="YHOim KpLaT jOjL0"><div class="WkaGZ"><div class="e9YVP"><div class="rwK2G"><div class="socialShareContainer"><button type="button" aria-label="open share menu" class="sTVDLFT0 AYwaD CKkMh"><svg class="fs-icon fs-icon--share" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path fill-rule="evenodd" clip-rule="evenodd" d="M18 16.1c-.8 0-1.4.3-2 .8l-7.1-4.2c.1-.2.1-.5.1-.7s0-.5-.1-.7L16 7.2c.5.5 1.2.8 2 .8 1.7 0 3-1.3 3-3s-1.3-3-3-3-3 1.3-3 3c0 .2 0 .5.1.7L8 9.8C7.5 9.3 6.8 9 6 9c-1.7 0-3 1.3-3 3s1.3 3 3 3c.8 0 1.5-.3 2-.8l7.1 4.2c-.1.2-.1.4-.1.6 0 1.6 1.3 2.9 2.9 2.9s2.9-1.3 2.9-2.9-1.2-2.9-2.8-2.9z"></path></svg></button></div><button disabled="" type="button" aria-label="save article" class="sElHJWe4 CKkMh RbOxY _0YX29K8j"><svg class="fs-icon fs-icon--saved-article" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20"><path d="M13.9 3c.7 0 1.3.6 1.3 1.3V17L10 13.9 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src="https://specials-images.forbesimg.com/imageserve/674570049adda80d83fcc0d4/MD-Ally--911-calls--healthcare-outcomes--Shanel-Fields/960x0.jpg?fit=scale" alt="MD Ally, 911 calls, healthcare outcomes, Shanel Fields" data-height="1365" data-width="2048"></progressive-image></div><figcaption><fbs-accordion><p class="color-body light-text" role="button">Shanel Fiends, founder and CEO at MD Ally at a U.S. Mayor’s conference.</p></fbs-accordion><small> MD Ally: Real-time connections to telehealth, social services, and in-network resources for non-emergency calls.</small></figcaption></figure> <p>MD Ally, a healthcare navigation platform founded by Shanel Fields, is modernizing the <a href="https://www.mdally.com/" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.mdally.com/" data-ga-track="ExternalLink:https://www.mdally.com/" aria-label="911 emergency call">911 emergency call </a> system by connecting patients with telehealth services, reducing unnecessary emergency room visits. MD Ally partners with local governments and healthcare payors to offer a patient-centric solution that integrates seamlessly with existing 911 infrastructure.</p> <div class="halfway_hardwall_1"></div> <div class="article_paragraph_2"></div> <p>By addressing the overutilization of 911 for non-emergency situations, MD Ally aims to improve patient outcomes, reduce healthcare costs, and enhance the efficiency of emergency care.</p> <div class="halfway_hardwall_2"></div> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">A New Approach To 911 Healthcare Calls Improves Outcomes</h2> <p>MD Ally is revolutionizing healthcare access by creating a new care delivery model that integrates directly with 911. Shanel Fields started working on the startup in 2020 after she graduated from Wharton. MD Ally's innovative platform leverages technology to connect patients with appropriate resources to allocate emergency resources more efficiently.</p> <div class="halfway_hardwall_3"></div> <div class="vestpocket nsO6K"></div> <p>Fields was inspired to start MD Ally by her father’s work as an EMT volunteer and after learning about the over utilization of the 911 system in low-income communities that also had higher death rates. Wharton Professor Guy David conducted the research. She ended up going to Wharton for her MBA and being <a href="https://www.wharton.upenn.edu/story/this-mbas-telehealth-startup-saves-lives-one-call-at-a-time/?utm_source=chatgpt.com" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.wharton.upenn.edu/story/this-mbas-telehealth-startup-saves-lives-one-call-at-a-time/?utm_source=chatgpt.com" data-ga-track="ExternalLink:https://www.wharton.upenn.edu/story/this-mbas-telehealth-startup-saves-lives-one-call-at-a-time/?utm_source=chatgpt.com" aria-label="mentored by him">mentored by him</a>. This realization sparked her passion for developing a solution for this critical issue by creating more efficient care pathways for those in need.</p> <div class="halfway_hardwall_4"></div><div style="min-height:0" class="d-none"><div class="G9049W9y _1apm68B5 L996f vKVY8 inlineAdContainer" aria-hidden="true" role="presentation" tabindex="-1" data-testid="ad-container"></div></div> <p>Fields' unique combination of experience in healthcare technology at Athenahealth—an Electronic Health Record company, coupled with her deep understanding of the challenges faced by patients and public safety officials—has enabled her to develop a solution that effectively addresses the complexities of healthcare access.</p> <div class="P7h_m"><div class="ruw7_">MORE FROM<!-- --> <span class="_rEMv">FORBES ADVISOR</span></div><div class="j50hg"><a href="https://www.forbes.com/advisor/banking/savings/best-high-yield-savings-accounts/?utm_source=forbes&utm_medium=recirc&utm_campaign=tiger-sept23" aria-label="Graphic Best High-Yield Savings Accounts Of 2024" data-ga-track="Advisor Recirc - Multiple Articles - Link 1" class="_4JPrP"><img loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/1290x/https://www.forbes.com/advisor/wp-content/uploads/2020/12/getty_1-best-online-savings-thumbnail_101920pm.jpg" alt="Graphic Best High-Yield Savings Accounts Of 2024"/></a><div class="pwarH h0FhB"><h3 class="b15jp"><a href="https://www.forbes.com/advisor/banking/savings/best-high-yield-savings-accounts/?utm_source=forbes&utm_medium=recirc&utm_campaign=tiger-sept23" title="Best High-Yield Savings Accounts Of 2024" aria-label="Best High-Yield Savings Accounts Of 2024" data-ga-track="Advisor Recirc - Multiple Articles - Link 1">Best High-Yield Savings Accounts Of 2024</a></h3><div class="zZWc_">By<!-- --> <a href="https://www.forbes.com/advisor/author/kevin-payne/" class="_0ZtXF" aria-label="Kevin Payne">Kevin Payne<!-- -->,</a><span class="QjZDS"> <!-- -->Contributor</span></div></div></div><div class="j50hg"><a href="https://www.forbes.com/advisor/banking/savings/best-5-percent-interest-savings-accounts/?utm_source=forbes&utm_medium=recirc&utm_campaign=tiger-sept23" aria-label="Graphic Best 5% Interest Savings Accounts of 2024" data-ga-track="Advisor Recirc - Multiple Articles - Link 2" class="_4JPrP"><img loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/900x510/https://www.forbes.com/advisor/wp-content/uploads/2023/09/Saving-Rates-2.jpg" alt="Graphic Best 5% Interest Savings Accounts of 2024"/></a><div class="pwarH h0FhB"><h3 class="b15jp"><a href="https://www.forbes.com/advisor/banking/savings/best-5-percent-interest-savings-accounts/?utm_source=forbes&utm_medium=recirc&utm_campaign=tiger-sept23" title="Best 5% Interest Savings Accounts of 2024" aria-label="Best 5% Interest Savings Accounts of 2024" data-ga-track="Advisor Recirc - Multiple Articles - Link 2">Best 5% Interest Savings Accounts of 2024</a></h3><div class="zZWc_">By<!-- --> <a href="https://www.forbes.com/advisor/author/cassidy-horton" class="_0ZtXF" aria-label="Cassidy Horton">Cassidy Horton<!-- -->,</a><span class="QjZDS"> <!-- -->Contributor</span></div></div></div></div> <p>"More than half of the folks on our team either have a public safety background or some sort of connection to public safety and bring that experience to bear, as well as working in the healthcare and tech space," she explained. The team’s expertise is critical to the success of the company.</p> <div class="article_paragraph_7"></div> <p>Over the course of four years, the company has expanded its partnerships with local governments and provider payors such as insurance companies, ensuring its services are accessible to a broader population. By working closely with these stakeholders, MD Ally has integrated its platform seamlessly into existing 911 workflows, providing a streamlined experience for patients and public safety officials alike.</p> <script> function loadConnatixScript(document) { if (!window.cnxel) { window.cnxel = {}; window.cnxel.cmd = []; var iframe = document.createElement('iframe'); iframe.style.display = 'none'; iframe.onload = function() { var iframeDoc = iframe.contentWindow.document; var script = iframeDoc.createElement('script'); script.src = '//cd.elements.video/player.js' + '?cid=' + '62cec241-7d09-4462-afc2-f72f8d8ef40a'; script.setAttribute('defer', '1'); script.setAttribute('type', 'text/javascript'); iframeDoc.body.appendChild(script); }; document.head.appendChild(iframe); const preloadResourcesEndpoint = 'https://cds.elements.video/a/preload-resources-ovp.json'; fetch(preloadResourcesEndpoint, { priority: 'low' }) .then(response => { if (!response.ok) { throw new Error('Network response was not ok', preloadResourcesEndpoint); } return response.json(); }) .then(data => { const cssUrl = data.css; const cssUrlLink = document.createElement('link'); cssUrlLink.rel = 'stylesheet'; cssUrlLink.href = cssUrl; cssUrlLink.as = 'style'; cssUrlLink.media = 'print'; cssUrlLink.onload = function() { this.media = 'all'; }; document.head.appendChild(cssUrlLink); const hls = data.hls; const hlsScript = document.createElement('script'); hlsScript.src = hls; hlsScript.setAttribute('defer', '1'); hlsScript.setAttribute('type', 'text/javascript'); document.head.appendChild(hlsScript); }).catch(error => { console.error('There was a problem with the fetch operation:', error); }); } } loadConnatixScript(document); </script> <script class="fbs-cnx"></script> <p>MD Ally's patient-centric approach is central to its mission. The company recognizes that patients often rely on 911 due to its simplicity and responsiveness, and it has designed its platform to replicate that ease of use. The platform reduces visits to the emergency department for prescription refills, a child eating donuts after the expiration date, or a person with a painful pimple.</p> <p>The company measures its success by focusing on key performance indicators that reflect its commitment to patient outcomes and efficient healthcare navigation. Some of the key metrics the company tracks include:</p> <ul> <li>Effective navigation of patients to appropriate care</li> <li>Reduction in unnecessary emergency department visits</li> <li>Patient satisfaction and feedback</li> <li>Successful connection to routine care providers</li> </ul> <p>The company has <a href="https://www.alleywatch.com/2024/08/the-alleywatch-startup-daily-funding-report-8-13-2024/" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.alleywatch.com/2024/08/the-alleywatch-startup-daily-funding-report-8-13-2024/" data-ga-track="ExternalLink:https://www.alleywatch.com/2024/08/the-alleywatch-startup-daily-funding-report-8-13-2024/" aria-label="raised $24.5 million">raised $24.5 million</a>. "We are excited to partner with Shanel Fields and the MD Ally team to identify and expand public safety collaborations and improve emergency services,” said Senator Bill Frist, M.D., co-founder and managing partner of Frist Cressey Ventures and MD Ally investor. “The MD Ally model is nationally unique and highly effective in ensuring more patients receive personalized care, along with comprehensive care navigation and coordinated follow-up care."</p> <p>Others are improving 911 emergency access for the <a href="https://www.forbes.com/sites/pauleannareid/2024/10/18/accessos-founder-gabriella-wong-is-tackling-unequal-access-to-emergency-services-one-911-call-at-a-time/" target="_self" class="color-link" title="https://www.forbes.com/sites/pauleannareid/2024/10/18/accessos-founder-gabriella-wong-is-tackling-unequal-access-to-emergency-services-one-911-call-at-a-time/" data-ga-track="InternalLink:https://www.forbes.com/sites/pauleannareid/2024/10/18/accessos-founder-gabriella-wong-is-tackling-unequal-access-to-emergency-services-one-911-call-at-a-time/" aria-label="deaf and non English speakers">deaf and non English speakers</a>.</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Overcoming The Status Quo In Transforming 911 Emergencies</h2><figure class="embed-base image-embed embed-1" role="presentation"><div style="padding-top:44.73%;position:relative" class="image-embed__placeholder"><progressive-image src="https://specials-images.forbesimg.com/imageserve/674570f61446394693ec02ab/MD-Ally--911-calls--healthcare-outcomes--Shanel-Fields/960x0.jpg?fit=scale" alt="MD Ally, 911 calls, healthcare outcomes, Shanel Fields" data-height="1181" data-width="2637"></progressive-image></div><figcaption><fbs-accordion><p class="color-body light-text" role="button">MD Ally teammates in front of Lee County emergence medical services vehicle. </p></fbs-accordion><small>MD Ally: Real-time connections to telehealth, social services, and in-network resources for non-emergency calls.</small></figcaption></figure> <p>The 911 system has remained largely unchanged since the 1960s, resulting in a lack of innovation in this critical public safety infrastructure. Despite advancements in other areas of healthcare, the deeply ingrained status quo challenged MD Ally's mission of providing efficient and appropriate care pathways for non-emergency callers.</p> <p>Fields recognized the company would need to educate public safety leaders and provider payors about a new model for healthcare navigation. MD Ally partners with local governments—such as with Lee County, Florida—and then contacts provider payors in the area which pay for the services that MD Ally provides. The company then partnered with payors, including insurance companies, to provide their members with MD Ally resources to close care gaps and provide reimbursement for services provided.</p> <p>"We want to provide our community with the right care in the right setting, and in some cases that doesn't have to involve a trip to the emergency room," said Lee County Public Safety Director Benjamin Abes. "The ability for our team to connect residents to a physician that will address their concerns in real-time will improve access to care and healthcare outcomes, while ensuring our crews are more available to respond to emergencies in the community."</p> <p>MD Ally strategically sought out and collaborated with forward-thinking leaders in the public safety sector. Fields understood that adopting new solutions like MD Ally depended on finding early adopters who shared her vision for a modernized 911 system. These partnerships allowed MD Ally to introduce its innovative approach, leveraging technology to connect patients with appropriate resources and reduce unnecessary emergency room visits.</p> <p>Fields also addressed the challenge of meeting patients' high expectations for convenience and reliability. By prioritizing patient-centric design and avoiding overly complex technological solutions, Fields ensures that MD Ally's services are accessible and effective for those who need them most.</p> <p>Fields explained the importance of public safety agencies adopting a new mindset that challenges the status quo. “Our core mission is working with very forward-thinking leaders, finding those in public safety who have their own vision for what the new 911 system looks like,” she said.</p> <p>MD Ally's innovative approach to healthcare navigation has garnered significant attention from major media outlets, including <a href="https://www.nytimes.com/2020/05/20/business/coronavirus-small-business-startup.html" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://www.nytimes.com/2020/05/20/business/coronavirus-small-business-startup.html" data-ga-track="ExternalLink:https://www.nytimes.com/2020/05/20/business/coronavirus-small-business-startup.html" aria-label="The New York Times"><em data-ga-track="ExternalLink:https://www.nytimes.com/2020/05/20/business/coronavirus-small-business-startup.html">The New York Times</em></a>, and <a href="https://www.forbes.com/sites/karlulrich/2018/05/24/the-future-of-entrepreneurship-is-students/" target="_self" class="color-link" title="https://www.forbes.com/sites/karlulrich/2018/05/24/the-future-of-entrepreneurship-is-students/" data-ga-track="InternalLink:https://www.forbes.com/sites/karlulrich/2018/05/24/the-future-of-entrepreneurship-is-students/" aria-label="Forbes"><em data-ga-track="InternalLink:https://www.forbes.com/sites/karlulrich/2018/05/24/the-future-of-entrepreneurship-is-students/">Forbes</em></a>. The company's presence at EMS industry conferences and its strong reputation among public safety agencies have further amplified its reach. Word of mouth has been instrumental in the company's growth.</p> <p>An important sign of the company’s success is that “we have no turnover or churn, and that's very important in the public safety space,” Fields explained. “Referencable clients, having 100% referenceable clients, is a big way other systems hear about us.”</p> <p>How do you overcome resistance to new approaches?</p> <div class="newsletter_signup_article"></div></div><span class="Nj1i5"><span>Follow me on </span><a class="color-link" target="_blank" rel="nofollow noopener noreferrer" href="https://www.linkedin.com/in/geristengel">LinkedIn</a>.<span> Check out </span>my <a class="color-link" target="_blank" rel="nofollow noopener noreferrer" href="http://ventureneer.com/">website</a>.</span><div class="_38K2d"><a class="TYbQt color-body" href="https://www.forbes.com/sites/forbesstaff/article/forbes-editorial-values-and-standards/" rel="noopener noreferrer" target="_blank">Editorial Standards</a><span class="HMT72"></span><a class="TYbQt color-body" href="https://www.parsintl.com/publications/forbes/" rel="noopener noreferrer" target="_blank">Forbes Accolades</a></div></div></div></div></div><div class="TRJgE"><div class="nHvoF" style="top:-31px"><span class="gB1W8">LOADING VIDEO PLAYER...</span><div class="fsbK_"></div><span class="St_cb">FORBES’ FEATURED Video</span></div><div class="_63PTi _2R8zG HUoD2" data-testid="fbs-ad - rightRail"><div class="G9049W9y -pNJMgij vKVY8 wr9U2 IQqQg" aria-hidden="true" role="presentation" tabindex="-1" data-testid="ad-container" style="top:-57px"></div></div><div class="_63PTi _2R8zG HUoD2" data-testid="fbs-ad - rightRail"><div class="G9049W9y -pNJMgij vKVY8 wr9U2 IQqQg" aria-hidden="true" role="presentation" tabindex="-1" data-testid="ad-container" style="top:-57px"></div></div></div></div><div class="medianet-wrapper ad-unit mnet-btf medianet KpLaT DaonF"><div class="HMpzH"><div class="G9049W9y -f56S99- paUHo" aria-hidden="true" role="presentation" tabindex="-1" data-testid="ad-container"><div class="fbs-ad--medianet fbs-ad--media_net_1_article_0-wrapper-nextjs" data-position="media_net_1_article_0" data-size="800x650" data-tagid="265256887" aria-hidden="true" role="presentation" tabindex="-1"></div></div></div></div><div class="paywall_ribbon"></div></main></article><footer class="smP7p--o" role="contentinfo"><div class="_1FviBxkI"><div class="RS-LXz9z"><a aria-label="Link to Forbes Homepage" class="Shi6M7tj" href="https://www.forbes.com/"><svg class="fs-icon fs-icon--forbes-logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 54"><path d="M113.3 18.2c0-5.8.1-11.2.4-16.2L98.4 4.9v1.4l1.5.2c1.1.1 1.8.5 2.2 1.1.4.7.7 1.7.9 3.2.2 2.9.4 9.5.3 19.9 0 10.3-.1 16.8-.3 19.3 5.5 1.2 9.8 1.7 13 1.7 6 0 10.7-1.7 14.1-5.2 3.4-3.4 5.2-8.2 5.2-14.1 0-4.7-1.3-8.6-3.9-11.7-2.6-3.1-5.9-4.6-9.8-4.6-2.6 0-5.3.7-8.3 2.1zm.3 30.8c-.2-3.2-.4-12.8-.4-28.5.9-.3 2.1-.5 3.6-.5 2.4 0 4.3 1.2 5.7 3.7 1.4 2.5 2.1 5.5 2.1 9.3 0 4.7-.8 8.5-2.4 11.7-1.6 3.1-3.6 4.7-6.1 4.7-.8-.2-1.6-.3-2.5-.4zM41 3H1v2l2.1.2c1.6.3 2.7.9 3.4 1.8.7 1 1.1 2.6 1.2 4.8.8 10.8.8 20.9 0 30.2-.2 2.2-.6 3.8-1.2 4.8-.7 1-1.8 1.6-3.4 1.8l-2.1.3v2h25.8v-2l-2.7-.2c-1.6-.2-2.7-.9-3.4-1.8-.7-1-1.1-2.6-1.2-4.8-.3-4-.5-8.6-.5-13.7l5.4.1c2.9.1 4.9 2.3 5.9 6.7h2V18.9h-2c-1 4.3-2.9 6.5-5.9 6.6l-5.4.1c0-9 .2-15.4.5-19.3h7.9c5.6 0 9.4 3.6 11.6 10.8l2.4-.7L41 3zm-4.7 30.8c0 5.2 1.5 9.5 4.4 12.9 2.9 3.4 7.2 5 12.6 5s9.8-1.7 13-5.2c3.2-3.4 4.7-7.7 4.7-12.9s-1.5-9.5-4.4-12.9c-2.9-3.4-7.2-5-12.6-5s-9.8 1.7-13 5.2c-3.2 3.4-4.7 7.7-4.7 12.9zm22.3-11.4c1.2 2.9 1.7 6.7 1.7 11.3 0 10.6-2.2 15.8-6.5 15.8-2.2 0-3.9-1.5-5.1-4.5-1.2-3-1.7-6.8-1.7-11.3C47 23.2 49.2 18 53.5 18c2.2-.1 3.9 1.4 5.1 4.4zm84.5 24.3c3.3 3.3 7.5 5 12.5 5 3.1 0 5.8-.6 8.2-1.9 2.4-1.2 4.3-2.7 5.6-4.5l-1-1.2c-2.2 1.7-4.7 2.5-7.6 2.5-4 0-7.1-1.3-9.2-4-2.2-2.7-3.2-6.1-3-10.5H170c0-4.8-1.2-8.7-3.7-11.8-2.5-3-6-4.5-10.5-4.5-5.6 0-9.9 1.8-13 5.3-3.1 3.5-4.6 7.8-4.6 12.9 0 5.2 1.6 9.4 4.9 12.7zm7.4-25.1c1.1-2.4 2.5-3.6 4.4-3.6 3 0 4.5 3.8 4.5 11.5l-10.6.2c.1-3 .6-5.7 1.7-8.1zm46.4-4c-2.7-1.2-6.1-1.9-10.2-1.9-4.2 0-7.5 1.1-10 3.2s-3.8 4.7-3.8 7.8c0 2.7.8 4.8 2.3 6.3 1.5 1.5 3.9 2.8 7 3.9 2.8 1 4.8 2 5.8 2.9 1 1 1.6 2.1 1.6 3.6 0 1.4-.5 2.7-1.6 3.7-1 1.1-2.4 1.6-4.2 1.6-4.4 0-7.7-3.2-10-9.6l-1.7.5.4 10c3.6 1.4 7.6 2.1 12 2.1 4.6 0 8.1-1 10.7-3.1 2.6-2 3.9-4.9 3.9-8.5 0-2.4-.6-4.4-1.9-5.9-1.3-1.5-3.4-2.8-6.4-4-3.3-1.2-5.6-2.3-6.8-3.3-1.2-1-1.8-2.2-1.8-3.7s.4-2.7 1.3-3.7 2-1.4 3.4-1.4c4 0 6.9 2.9 8.7 8.6l1.7-.5-.4-8.6zm-96.2-.9c-1.4-.7-2.9-1-4.6-1-1.7 0-3.4.7-5.3 2.1-1.9 1.4-3.3 3.3-4.4 5.9l.1-8-15.2 3v1.4l1.5.1c1.9.2 3 1.7 3.2 4.4.6 6.2.6 12.8 0 19.8-.2 2.7-1.3 4.1-3.2 4.4l-1.5.2v1.9h21.2V49l-2.7-.2c-1.9-.2-3-1.7-3.2-4.4-.6-5.8-.7-12-.2-18.4.6-1 1.9-1.6 3.9-1.8 2-.2 4.3.4 6.7 1.8l3.7-9.3z"></path></svg></a><div class="QUZBXqTw">© 2025 Forbes Media LLC. 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// only load the mnet ad where it's rendered // search and article on both DT and mobile (not vetted, paid content or premium) const search = window.location.pathname.includes('search'); const article = (!brandVoice && (['live', 'topline', 'standard', 'advisor', 'finds'].includes(window.templateType) || pageType.includes('article/standard') || pageType.includes('article-blue/standard'))) || pageType.includes('masthead') || legacyPaidContent; // mobile specific to home, video page, video standalone, unpaid contrib, unpaid profile, and chansec const requireMobileMnet = isMobile && !brandVoice && ((window.location.pathname.includes('video') || unpaidContribType || isChanSec || isBasicProfile || isHome || legacyPaidContent || isTopics)); if (search || article || requireMobileMnet) { loadScript('https://contextual.media.net/dmedianet.js?cid=8CU2T3HV4&https=1'); } }; /** * check if the _swb_consent_ cookie is loaded * @Todo make the ketch checks on the window so we can call them from there and make sure we dont * lose time in the proccess * we added ketch check to make sure we don't load medianet if the user is in the EU or China * adding the checks here is a temporary solution. * @returns boolean that represents if the cookie is loaded or not */ const checkConsentCookieLoaded = () => !!document.cookie.match(/_swb_consent_=/); /** * get the _swb_consent_ cookie and url decode it to get it ready for parseing * @returns String that has the ketch cookie value */ function getSwbCookieValue() { let cookieValue = false; if (!checkConsentCookieLoaded()) { return cookieValue; } const ketchCookieName = '_swb_consent_='; document.cookie.split(';').forEach((cookie) => { if (cookie.trim().startsWith(ketchCookieName)) { cookieValue = decodeURIComponent(cookie.split('=')[1]); } }); return cookieValue; } /** * get the cookie and parse it into json from base64 string * @returns object that contains the consent details */ function getSwbCookie() { const ketchCookie = getSwbCookieValue(); try { const cookieInfo = window.atob(ketchCookie); return JSON.parse(cookieInfo); } catch (error) { return {}; } } /** * Check if the user gave full consent. * @returns If the user gave full consent. */ function userGaveFullConsent() { const userConsent = getSwbCookie(); if (!userConsent.purposes) { return false; } const purposesKeys = Object.keys(userConsent.purposes); let userConsentPrefrences = true; // safety check for when the cookie is first intialized if (purposesKeys.length === 1) { return false; } purposesKeys.forEach((element) => { if (userConsent.purposes[element].allowed === 'false') { userConsentPrefrences = false; } }); return userConsentPrefrences; } function waitForWindowObject(ss, lcd) { return new Promise((resolve) => { function checkObject() { if (window.forbes[ss] && window.forbes[lcd]) { resolve(); } else { setTimeout(checkObject, 1000); } } checkObject(); }); } if (window.forbes.isEurope || window.forbes.isChina) { if (checkConsentCookieLoaded() && userGaveFullConsent()) { loadMedianetHeaderBidding(); waitForWindowObject('simple-site').then(loadMedianetAd); } } else { loadMedianetHeaderBidding(); waitForWindowObject('simple-site', 'lastCustomData').then(loadMedianetAd); } })(); </script></body></html>