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Awareness Strategies - IBN (InvestorBrandNetwork)

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a{display:inline !important;padding:0 !important;margin:0 !important;}</style> </head> <body class="page-template page-template-page-templates page-template-brand-awareness page-template-page-templatesbrand-awareness-php page page-id-28 page-child parent-pageid-12 preload"> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WVFDC9SX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <div id="MainMenu" class=""> <div class="wrapper"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img class="ibn" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo.svg" alt="InvestorBrandNetwork Logo"></a></div> <div id="Hamburger"><i class="fas fa-bars"></i></div> <nav id="TopLevelMenu"> <div id="CloseTopLevelMenu"><i class="fal fa-times-circle"></i></div> <ul class="menu"> <li><a href="/about/">About</a></li> <li><a href="/clients/">Clients</a></li> <li><a href="/investorbrandnetwork-content-feeds/">Content</a></li> <li><a href="/events/">Events</a></li> <li><a href="/newsletters/">Newsletters</a></li> <li><a id="SolMenu" class="" tabindex=0 accesskey="s">Solutions</a></li> <li><a href="/contact/">Contact</a></li> </ul> </nav> <div class="search-icon"><a class="search-link" tabindex=0 accesskey="f"></a></div> </div> </div> <div id="Page"> <!-- Get Billboard items and display them. --> <div class="billboard"> <div class="bg" style="background-image: url('https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/home-billboard-bg.svg');"></div> <div class="container-flex"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo-white.svg" alt="InvestorBrandNetwork Logo"></a></div> <div class="page-title"> Brand Awareness</div> <div class="content"> <h1>Awareness Strategies</h1> <h5>There are countless strategies that can effectively promote a brand, but only one desired outcome: brand awareness.</h5> </div> </div> </div> <!-- Breadcrumbs --> <div class="breadcrumbs"> <div class="breadcrumb"><span><span><a href="https://www.investorbrandnetwork.com/">Home</a></span> &gt; <span><a href="https://www.investorbrandnetwork.com/solutions/">Platform Solutions</a></span> &gt; <span><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/">Brand Awareness</a></span> &gt; <span class="breadcrumb_last" aria-current="page">Awareness Strategies</span></span></div> </div> <!-- Page Content --> <article id="post-28" class="post-28 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-group pad-4"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="container-1400-flex"><div class="third"> <h3 class="wp-block-heading">IBN (InvestorBrandNetwork) has helped public companies, start-ups, family businesses, private firms and pre-IPO companies find their voice and build market visibility to achieve this goal.</h3> </div><div class="twothird"> <h4 class="wp-block-heading"><strong>You鈥檙e already more familiar with brand awareness than you might think. What鈥檚 your favorite brand of soft drink, athletic shoe, car, shampoo, Internet company?</strong></h4> <p>Chances are, you first tried those brands because of their awareness strategies. Whether it was word of mouth or a TV commercial, Facebook post, billboard or coupon, that awareness peaked interest, triggered a purchase reaction, and ideally built customer loyalty.</p> <p>With IBN solutions, we start with WHY your brand is unique, WHO your target audience is, and together build a strategy of WHAT it will take you to get WHERE you want to be. </p> <p>Building digital awareness for your brand is no different. </p> <p>In today鈥檚 hyper connected world, it鈥檚 easy to get lost in the commotion. Using a blend of storytelling, creativity, and strategic thinking, we help our clients deliver the message needed to stand out in the crowd. The result is heightened brand awareness that builds reputation and encourages brand loyalty. </p> </div></div></div> </div></div> </div><!-- .entry-content --> </article><!-- #post-28 --> <!-- CC Menus --> <div class="pad-4 bgslate5"> <div class="container-1400 in-page-menu"> <h5>IBN Brand Awareness Solutions</h5> <div class="menu"> <ul id="menu-curtain-brand-awareness" class="menu"><li id="menu-item-590" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-590"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/advertising/">Advertising</a></li> <li id="menu-item-591" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-28 current_page_item menu-item-591"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/awareness-strategies/" aria-current="page">Awareness Strategies</a></li> <li id="menu-item-1156" class="menu-item menu-item-type-post_type menu-item-object-page 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All Rights Reserved.</p> </div> </div> </footer> <!-- end page --> </div> <!-- Page Separated Items --> <!-- Mega Menu Panel --> <div id="MegaMenu" class=""> <div id="CloseMegaMenu"><i class="fal fa-times-circle"></i></div> <div class="all-solutions"><div class="wrapper"><a href="/solutions/" class="btn">View All Platform Solutions</a></div></div> <div class="mega-level-1"> <ul> <li class="active"><a href="#Awareness">Brand Awareness</a></li> <li><a href="#Communications">Corporate Communications</a></li> <li><a href="#NetworkWire">Press Distribution via InvestorWire</a></li> <li><a href="#Social">Social Media</a></li> <li><a href="#Podcasts">Podcast Solutions</a></li> </ul> </div> <div class="mega-level-2"> <div id="Awareness"> <div class="mega-level-2--left"> <ul id="menu-curtain-brand-awareness-1" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-590"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/advertising/">Advertising</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-28 current_page_item menu-item-591"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/awareness-strategies/" aria-current="page">Awareness Strategies</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1156"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/brand-awareness-distribution-bad/">Brand Awareness Distribution (BAD)</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-592"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/branding-marketing/">Branding &#038; Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15768"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/branding-campaigns/">Branding Campaigns</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-593"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/creative-messaging/">Creative Messaging</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-594"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/event-marketing/">Event Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-589"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/seo/">SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-588"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/strategic-outreach/">Strategic Outreach</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>You&#8217;re already more familiar with brand awareness than you might think. </strong>What&#8217;s your favorite brand of soft drink, athletic shoe, car, shampoo, streaming content provider? Chances are, you first tried those brands because of their awareness strategies. Whether it was word of mouth or a TV commercial, Facebook post, billboard or coupon, that awareness peaked interest, triggered a purchase reaction, and ideally built customer loyalty.</p> <p><a href="/solutions/brand-awareness/" class="btn">More About Brand Awareness</a></p> </div> </div> <div id="Communications"> <div class="mega-level-2--left"> <ul id="menu-curtain-communications" class="menu"><li id="menu-item-2278" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2278"><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/">Solution Overview</a></li> <li id="menu-item-15769" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15769"><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/investor-intelligence-artificial-intelligence/">Artificial Intelligence (AI)</a></li> <li id="menu-item-599" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-599"><a href="https://www.investorbrandnetwork.com/solutions/corporate-communications/conference-tradeshows/">Conference &#038; 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Conference Calls</a></li> </ul></li> </ul> </div> </div> <div id="NetworkWire"> <div class="mega-level-2--left"> <h6>Coverage Areas</h6> <ul id="menu-curtain-networkwire-coverage" class="menu"><li id="menu-item-635" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-635"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">United States</a></li> <li id="menu-item-636" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-636"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Canada</a></li> <li id="menu-item-637" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-637"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">North America</a></li> <li id="menu-item-638" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-638"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Global</a></li> </ul> <h6>Add-on Solutions</h6> <ul id="menu-curtain-networkwire-addon" class="menu"><li id="menu-item-1317" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1317"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/audiopressrelease-apr/">AudioPressRelease (APR)</a></li> <li id="menu-item-1318" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1318"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/brand-awareness-distribution-bad/">Brand Awareness Distribution (BAD)</a></li> <li id="menu-item-1327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1327"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cannabis-focused-distribution/">Cannabis-focused Distribution</a></li> <li id="menu-item-13232" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13232"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cryptocurrency-focused-distribution/">Cryptocurrency-focused Distribution</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>5,000+ key syndication outlets across the country. </strong>IBN&#8217;s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. 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This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.</p> <p><a href="/solutions/social-media/" class="btn">More About Social Media</a><a href="/investor-social-media-network/" class="btn">IBN Social Media Network</a><a href="/solutions/social-media/social-media-statistics-faqs/" class="btn">Social Media Statistics &#038; FAQs</a></p> </div> </div> <div id="Podcasts"> <div class="mega-level-2--left"> <ul id="menu-curtain-podcasts" class="menu"><li id="menu-item-3714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3714"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/">IBN Podcast Solutions</a></li> <li id="menu-item-3713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3713"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">IBN Podcast Packaged Solutions</a></li> <li id="menu-item-3716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3716"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/">IBN Podcast Series</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>A unique format with a traditionally different sensory input &#8211; hearing.</strong>As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. 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