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Photography - Red Hat brand standards
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language">Select a language</h3><ul><li><a href="/zh/about/brand/standards/photography" class="language-link" xml:lang="zh" hreflang="zh" data-analytics-category="Language" data-analytics-text="Chinese">简体中文</a></li><li><a href="/en/about/brand/standards/photography" class="language-link" xml:lang="en" hreflang="en" data-analytics-category="Language" data-analytics-text="English">English</a></li><li><a href="/fr/about/brand/standards/photography" class="language-link" xml:lang="fr" hreflang="fr" data-analytics-category="Language" data-analytics-text="French">Français</a></li><li><a href="/de/about/brand/standards/photography" class="language-link" xml:lang="de" hreflang="de" data-analytics-category="Language" data-analytics-text="German">Deutsch</a></li><li><a href="/it/about/brand/standards/photography" class="language-link" xml:lang="it" hreflang="it" data-analytics-category="Language" data-analytics-text="Italian">Italiano</a></li><li><a href="/ja/about/brand/standards/photography" class="language-link" xml:lang="ja" hreflang="ja" data-analytics-category="Language" data-analytics-text="Japanese">日本語</a></li><li><a href="/ko/about/brand/standards/photography" class="language-link" xml:lang="ko" hreflang="ko" data-analytics-category="Language" data-analytics-text="Korean">한국어</a></li><li><a href="/pt-br/about/brand/standards/photography" class="language-link" xml:lang="pt-br" hreflang="pt-br" data-analytics-category="Language" data-analytics-text="Portuguese">Português</a></li><li><a href="/es/about/brand/standards/photography" class="language-link" xml:lang="es" hreflang="es" data-analytics-category="Language" data-analytics-text="Spanish">Español</a></li></ul></div></div><div class="rhb-region rhb-region--highlighted"><div data-drupal-messages-fallback class="hidden"></div></div> <div class="rhdc-header--background-image"></div> <div class="rhb-region rhb-region--content" id="rhb-main-content" role="main"> <article> <div> <div class="one-column"> <div class="dx-relative content-region"> <!-- Pattern group | hero --> <div class="rh-band-group--layout" data-rh-group-size="content" data-rh-unique-id="1948261"> <div class="rh-band-group-wrapper"> <div class="rh-band-group-background" data-rh-background-align="left-center" data-rh-background="white"></div><div class="rh-band-group-body"><!-- Pattern | raw_html --> <div class="rh-raw" > <div class="one-column"> <div class="dx-relative content-region"> <div id="secondary-nav-component-container"> <rh-navigation-secondary id="secondary-nav-component" role="navigation" data-analytics-region="secondary-navigation-brand-standards"> <a href="/en/about/brand/standards" title="Red Hat brand standards" data-analytics-text="Brand standards" data-analytics-category="Brand standards nav" slot="logo">Brand standards</a> <ul slot="nav"> <!-- TAB 1 - Foundations --> <li> <rh-navigation-secondary-dropdown> <a href="#" data-analytics-text="Foundations" data-analytics-category="Brand Standards nav" slot="link">Foundations</a> <rh-navigation-secondary-menu slot="menu"> <rh-navigation-secondary-menu-section> <ul slot="links"> <li> <a href="/en/about/brand/standards/history" data-analytics-text="Brand history" data-analytics-category="Brand Standards nav|Foundations">History</a> </li> <li> <a href="/en/about/brand/standards/platform" data-analytics-text="Brand platform" data-analytics-category="Brand Standards nav|Foundations">Brand platform</a> <rh-tag color="purple">New</rh-tag> </li> <li> <a href="/en/about/brand/standards/personality" data-analytics-text="Brand personality" data-analytics-category="Brand Standards nav|Foundations">Brand personality</a> <rh-tag color="purple">New</rh-tag> </li> <li> <a href="/en/about/brand/standards/the-hat" data-analytics-text="The hat" data-analytics-category="Brand Standards nav|Logos">The hat</a> <rh-tag color="purple">New</rh-tag> </li> <li> <a href="/en/about/brand/standards/naming-and-trademarks" data-analytics-text="Naming and trademarks" data-analytics-category="Brand Standards nav|Foundations">Naming and trademarks</a> <rh-tag color="purple">New</rh-tag> </li> <li> <a href="/en/about/brand/standards/red-hat-and-ibm-logos" data-analytics-text="Red Hat and IBM" data-analytics-category="Brand Standards nav|Foundations">Red Hat and IBM</a> </li> </ul> </rh-navigation-secondary-menu-section> </rh-navigation-secondary-menu> </rh-navigation-secondary-dropdown> </li> <!-- TAB 2 - Logos --> <li> <rh-navigation-secondary-dropdown> <a href="#" data-analytics-text="Logos" data-analytics-category="Brand Standards nav" slot="link">Logos</a> <rh-navigation-secondary-menu slot="menu"> <ul> <li> <a href="/en/about/brand/standards/logo" data-analytics-text="Red Hat logo" data-analytics-category="Brand Standards nav|Logos">Red Hat logo</a> </li> <li> <a href="/en/about/brand/standards/product-logos" data-analytics-text="Product logos" data-analytics-category="Brand Standards nav|Logos">Product logos</a> </li> <li> <a href="/en/about/brand/standards/universal-logos" data-analytics-text="Universal logos" data-analytics-category="Brand Standards nav|Logos">Universal logos</a> </li> <li> <a href="/en/redhat.com/about/brand/standards/initiative-logos" data-analytics-text="Initiative logos" data-analytics-category="Brand Standards nav|Logos">Initiative logos</a> </li> <li> <a href="/en/about/brand/standards/summit-logo" data-analytics-text="Red Hat Summmit logo" data-analytics-category="Brand Standards nav|Logos">Red Hat Summit logo</a> </li> </ul> <ul> <li> <a href="/en/about/brand/standards/endorsement-logos" data-analytics-text="Endorsement logos" data-analytics-category="Brand Standards nav|Logos">Endorsement logos</a> </li> <li> <a href="/en/about/brand/standards/co-branding/red-hat-led" data-analytics-text="Co-branding" data-analytics-category="Brand Standards nav|Logos">Co-branding</a> </li> <li> <a href="/en/about/brand/standards/technical-partner-buttons" data-analytics-text="Technical partner buttons" data-analytics-category="Brand Standards nav|Logos">Technical partner buttons</a> </li> <li> <a href="/en/about/brand/standards/digital-badges" data-analytics-text="Digital badges" data-analytics-category="Brand Standards nav|Logos">Digital badges</a> </li> </ul> </rh-navigation-secondary-menu> </rh-navigation-secondary-dropdown> </li> <!-- TAB 3 - DESIGN LANGUAGE --> <li> <rh-navigation-secondary-dropdown> <a href="#" data-analytics-category="Brand Standards nav" data-analytics-text="Design language" slot="link">Design language</a> <rh-navigation-secondary-menu slot="menu"> <ul> <li> <a href="/en/about/brand/standards/color" data-analytics-text="Color" data-analytics-category="Brand Standards nav|Design language">Color</a> </li> <li> <a href="/en/about/brand/standards/typography" data-analytics-text="Typography" data-analytics-category="Brand Standards nav|Design language">Fonts and typography</a> <rh-tag color="purple">New</rh-tag> </li> <li> <a href="/en/about/brand/standards/photography" data-analytics-text="Photography" data-analytics-category="Brand Standards nav|Design language">Photography</a> </li> <li> <a href="/en/about/brand/standards/illustration" data-analytics-text="Illustration" data-analytics-category="Brand Standards nav|Design language">Illustration</a> </ul> <ul> </li> <li> <a href="/en/about/brand/standards/icons/standard-icons" data-analytics-text="Icons" data-analytics-category="Brand Standards nav|Design language">Icons</a> </li> <li> <a href="/en/about/brand/standards/icons/technology-icons" data-analytics-text="Technology icons" data-analytics-category="Brand Standards nav|Design language">Technology icons</a> </li> <li> <a href="/en/about/brand/standards/icons/ui-icons" data-analytics-text="UI icons" data-analytics-category="Brand Standards nav|Design language">UI Icons</a> </li> </ul> </rh-navigation-secondary-menu> </rh-navigation-secondary-dropdown> </li> <!-- TAB 4 - HANDBOOKS --> <li> <rh-navigation-secondary-dropdown> <a href="#" slot="link" data-analytics-category="Brand Standards nav" data-analytics-text="Handbooks">Handbooks</a> <rh-navigation-secondary-menu slot="menu"> <ul> <li> <a href="/en/about/brand/standards/handbooks/DEI-Community-handbook" data-analytics-text="DEI Community handbook" data-analytics-category="Brand Standards nav|Logos">DEI Community handbook</a> <rh-tag color="purple">New</rh-tag> </li> <li> <a href="/en/about/brand/standards/handbooks/partners/partner-led" data-analytics-text="Partner handbook" data-analytics-category="Brand Standards nav|Handbooks">Partner handbook</a> </li> <li> <a href="/en/about/brand/standards/handbooks/product-branding-handbook" data-analytics-text="Product branding handbook" data-analytics-category="Brand Standards nav|Handbooks">Product branding handbook</a> <rh-tag color="purple">New</rh-tag> </li> <li> <a href="/en/about/brand/standards/handbooks/red-hat-marketplace" data-analytics-text="Red Hat Marketplace handbook" data-analytics-category="Brand Standards nav|Handbooks">Red Hat Marketplace handbook</a> </li> </ul> </rh-navigation-secondary-menu> </rh-navigation-secondary-dropdown> </li> <!-- TAB 5 - TEMPLATES AND RESOURCES --> <li> <rh-navigation-secondary-dropdown> <a href="#" slot="link" data-analytics-category="Brand Standards nav" data-analytics-text="Templates and resources">Templates and resources</a> <rh-navigation-secondary-menu slot="menu"> <ul> <li> <a href="/en/about/brand/standards/templates" data-analytics-text="Templates" data-analytics-category="Brand Standards nav|Templates and resources">Templates</a> </li> <li> <a href="/en/about/brand/standards/additional-resources" data-analytics-text="Additional resources" data-analytics-category="Brand Standards nav|Templates and resources">Additional resources</a> </li> <li> <a href="https://ux.redhat.com/" data-analytics-text="ux.redhat.com" data-analytics-category="Brand Standards nav|Templates and resources">Digital design system</a> <rh-tag color="blue">External link</rh-tag> </li> <li> <a href="https://www.patternfly.org" data-analytics-text="PatternFly" data-analytics-category="Brand Standards nav|Templates and resources">PatternFly</a> <rh-tag color="blue">External link</rh-tag> </li> </ul> </rh-navigation-secondary-menu> </rh-navigation-secondary-dropdown> </li> <!-- TAB 6 - WHAT'S NEW --> <li> <a class="dx-border-t-3" href="https://www.redhat.com/en/about/brand/standards/whats-new" data-analytics-text="What's new" data-analytics-category="Brand Standards nav|What's new" > What's new </a> </li> </ul> </ul> </rh-navigation-secondary> </div> <!--- SECONDARY NAV HTML END --> </div> </div> </div></div></div></div> <!-- Pattern | secondary_nav_bar --> <section class="rh-menu" aria-hidden data-rh-menu="dynamic" data-rh-collapse="full" data-rh-menu-id="rh-3mp34" data-rh-background="light-gray"> <div class="rh-menu-mobile" data-rh-hidden="sm md lg" > <div class="rh-menu-mobile-bar"> <div class="rh-menu-mobile-bar-top" data-rh-menu-context="top-mobile" data-rh-background="white" data-rh-layout="flex-right-end" data-rh-theme="light"> <span data-rh-toggle-open="click" data-rh-toggle-id="rh-3mp34" data-rh-state="closed" aria-expanded=false > <!-- Component | Nav_links --> <ul class="rh-navigation-link--component" data-rh-nav-type="utility" ><li class="rh-navigation-link-container"><a class="rh-navigation-link-icon" data-rh-icon-type="web-icon-mobile-menu" ><span class="rh-navigation-link-label">Jump to section</span><svg data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 17 17"><path d="M1.5 2.028a.5.5 0 0 1 0-1l14-.007a.5.5 0 0 1 0 1l-14 .008zM15.494 9.007H1.5a.5.5 0 1 1 0-1h14a.5.5 0 0 1 0 1zM15.494 16.007H1.5a.5.5 0 0 1 0-1h14a.5.5 0 0 1 0 1z"/></svg><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path d="M30 16.67v-1.332c0-.363-.13-.675-.394-.938s-.575-.394-.938-.394h-10.67V3.356c0-.362-.13-.675-.393-.938s-.575-.394-.938-.394h-1.33c-.364 0-.676.13-.94.394s-.393.575-.393.938V14H3.33c-.363 0-.676.13-.94.394s-.393.575-.393.938v1.33c0 .364.13.676.394.94s.576.393.94.393h10.668V28.64c0 .362.13.674.394.937.262.262.575.394.938.394h1.33c.364 0 .676-.13.94-.393s.393-.575.393-.938V18h10.67c.362 0 .674-.13.937-.394.27-.262.4-.575.4-.938z"/></svg></a></li></ul> </span> </div> <nav class="rh-menu-mobile-dropdown" data-rh-menu-context="dropdown-mobile" id="rh-3mp34" data-rh-background="white" data-rh-theme="light" data-rh-state="closed" aria-expanded=false data-rh-toggle-target="xxs xs sm md lg" ></nav> </div> </div> <div class="rh-menu-desktop"data-rh-hidden="xxs xs"> <div class="rh-menu-desktop-container"> <div class="rh-secondary-nav-placeholder"data-rh-hidden="xxs xs">Jump to section</div> <nav class="rh-menu-main-nav" data-rh-theme="light" data-rh-menu-main-type="secondary" data-rh-dynamic> <div class="rh-menu-main-nav-links" data-rh-menu-context="main-links"> <!-- Component | Nav_links --> <ul class="rh-navigation-link--component" data-rh-nav-type="secondary-navigation-bar" aria-label="template" aria-hidden ><li class="rh-navigation-link-container" aria-template="true"><a class="rh-navigation-link-item" href="" title=""></a></li></ul> </div> </nav> </div> </div> </section> </div> </div> <section class="dx-pt-10 dx-pb-8" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row dx-justify-left "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <h1><strong>Photography</strong></h1><p>Red Hat® photos capture the spirit of their subjects in authentic and meaningful ways. Through photography, we add context and depth to our messages. Every photo, no matter its type, serves the same purpose: to tell a true, coherent, and compelling story.</p><p>Photography is best used when you want to highlight the human experience, a specific customer, partner, or associate, or when you need to visually represent an abstract concept for a technology or industry.</p> </div> </div> <div class="rh-group-footer" > <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Subpattern | simple_cta --> <!-- Component | CTA --> <span class="rh-cta--component" data-rh-cta-type="secondary" > <a class="rh-cta-link" href="https://redhat.brand-portal.adobe.com/mediaportal.html/content/dam/mac/redhat/brand/photography" target="_self" data-analytics-linkType="cta" data-analytics-text="Access Red Hat's photography library" data-analytics-category="hero" >Access Red Hat's photography library (Red Hat credentials required)<span aria-hidden="true"><svg data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><title>Icon-Red_Hat-Directional-A-Black-RGB</title><path d="M29.74 17.95v-.1a.9.9 0 0 0-.03-.086c-.01-.025-.016-.05-.027-.075a.72.72 0 0 0-.148-.223l-3.5-3.5-3.5-3.5a.75.75 0 1 0-1.06 1.06l2.86 2.86 2.86 2.86H7a.75.75 0 0 0 0 1.5h20.19l-2.22 2.223-3.5 3.5a.75.75 0 1 0 1.06 1.06l3.5-3.5 3.5-3.5c.007-.007.01-.016.016-.023a.738.738 0 0 0 .147-.22l.005-.02a.76.76 0 0 0 .045-.236.23.23 0 0 0 .007-.03c0-.017-.008-.032-.01-.05z"/></svg></span></a> </span> </div> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pb-8" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row dx-justify-between "> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-01-100.jpg" alt="Customer portrait photo" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-02-100.jpg" alt="Woman typing on a laptop" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-03-100.jpg" alt="Photo of an overpass" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-04-100.jpg" alt="Red Hat event photo" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-05-100.jpg" alt="Red Hat custom stock photo" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Hero-06-100.jpg" alt="Red Hat photojournalism photo" loading="lazy" > </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pb-8" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Band_header --> <div class="rh-band-header--hash-offset" data-rh-hash="true"id="attributes-of-a-red-hat-photo"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Attributes of a Red Hat photo</h2> </div> <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p>Our photography should inspire openness, authenticity, helpfulness, and bravery. We can achieve this goal with photos that are confident, realistic, and thoughtful. Take and choose photos that are true to Red Hat’s personality by making sure the photo:</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Attributes-01-100.jpg" alt="Red Hat photo that reflects brand attributes" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-4 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <ul> <li>Captures the spirit of the subject in an authentic and meaningful way.</li> <li>Captures life as it exists for our associates, customers, and partners.</li> <li>Is properly composed.</li> <li>Has appropriate color balance.</li> <li>Is not overly stylized and does not use overlay graphics.</li> <li>Does not depict stereotypes.</li> <li>Maintains a global perspective.</li> <li>Features a setting that is authentic to the story and subject of the image.</li> <li>Features a Red Hatter or a model that represents our associates and company culture accurately.</li> <li>Focuses on an activity if a person is in the photo but is not the subject of the photo.</li> </ul> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Attributes-03-100.jpg" alt="Red Hat photo with a person as the subject" loading="lazy" > </div> </div> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Attributes-02-100.jpg" alt="Red Hat photo with a person focused on an activity" loading="lazy" > </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pt-8" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Band_header --> <div class="rh-band-header--hash-offset" data-rh-hash="true"id="types-of-photography"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Types of photography</h2> </div> <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p>If we want to create an emotional ad, promote our brand in a press release, or grow excitement around an upcoming event, we need different types of photography. This includes event photography, portraits, photojournalism, stock, and associate photography.</p> </div> </div> </div> </div> </div> </div> </section> <div class="one-column"> <div class="dx-relative content-region"> <!-- Pattern | content_set_band --> <div class="rh-band--layout" data-rh-background="white"> <div class="rh-band-container"data-rh-layout="stacked" ><section class="rh-band-main" data-rh-layout="stacked" ><div class="rh-band-content" data-rh-layout="stacked" > <pfe-content-set class="rh-content-set--layout" tab-history variant="wind" vertical> <!-- Subpattern | Content_group --> <!-- Content set group --> <h4 pfe-content-set--header class="rh-content-set-group--header" id="events">Events</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" > <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Purchased-stock%20copy-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Event photography</strong></p> <p>Event photography should match the color and tone of the event. In general, use the light that is available to you, and include minimal corrections and coloring if necessary.</p> <p>When shooting photography at an event, it is important to capture wide shots that showcase the environment, like the expo hall at Red Hat Summit.</p> </div> </div> </div> <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Events-02-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Attendee photography</strong></p> <p>It is also important to capture tighter photographs that highlight attendees interacting and participating throughout the event.</p> </div> </div> </div> </div> <!-- Subpattern | Content_group --> <!-- Content set group --> <h4 pfe-content-set--header class="rh-content-set-group--header" id="portraits">Portraits</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" > <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Portraits-01-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Employee headshots</strong></p> <p>Employee headshots are taken in a studio with a solid background and studio lighting to highlight the subject’s personality instead of the environment.</p> </div> </div> </div> <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Portraits-02-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Customer photography</strong></p> <p>Photos of our customers should be shot in their environments to capture their personalities and add depth to their stories. </p> </div> </div> </div> </div> <!-- Subpattern | Content_group --> <!-- Content set group --> <h4 pfe-content-set--header class="rh-content-set-group--header" id="photojournalism">Photojournalism</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" > <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Photojournalism-01-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Customer stories</strong></p> <p>These photos show our customers’ journeys with our technologies and often depict a change in the culture of their companies. We want to document what life is like for customers in their daily environments.</p> </div> </div> </div> <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Brand_Standards-Photography-Photojournalism-02-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Life at Red Hat</strong></p> <p>These photos document a moment in time using as much available light as possible. They might show our employees at work, documenting their everyday roles at Red Hat or their volunteer work. </p> </div> </div> </div> </div> <!-- Subpattern | Content_group --> <!-- Content set group --> <h4 pfe-content-set--header class="rh-content-set-group--header" id="stock">Stock</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" > <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/rhb-design_language-photography-stock_example.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Purchased Stock</strong></p> <p>Stock photos are licensed through stock photography agencies. Look for photos without licensing restrictions that don’t feature people as the subject of the photo; they should feature an action or a space instead. Make sure you know what you are buying.</p> </div> </div> </div> <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Custom-stock-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Custom stock</strong><br> Custom stock photos are specific to Red Hat, and feature a Red Hatter, customer, or partner (or a model that represents them and our company culture accurately). A custom photo can show our customers using Red Hat technology or highlight our branded stickers and swag.</p> </div> </div> </div> </div> <!-- Subpattern | Content_group --> <!-- Content set group --> <h4 pfe-content-set--header class="rh-content-set-group--header" id="associate">Associate</h4> <div pfe-content-set--panel class="rh-content-set-group--panel" data-rh-layout="6 6" > <!-- Subpattern | image_box --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="center" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-Associate-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Subpattern | standard_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p><strong>Associate photography</strong></p> <p>When it comes to authentic photography at Red Hat, the best photos often come from our associates. When taking photos to submit to The Show or the Brand and Creative Team, keep these guidelines in mind to make sure your photos are high quality and easy for the team to use.</p> <div class="rc-cta-secondary"><a href="https://docs.google.com/presentation/d/1Ls0B5HDmRdW5Ug9DUilUKSHfgxrOjRueLsgxiJD5t14/edit?usp=sharing">Associate photography guidelines</a></div> </div> </div> </div> </div> </pfe-content-set> </div></section></div> </div> </div> </div> <section class="dx-pt-8 dx-pb-4" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row "> <div class="dx-col-12 md:dx-col-8 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Band_header --> <div class="rh-band-header--hash-offset" data-rh-hash="true"id="photography-in-use"></div><div class="rh-band-header--component" data-rh-align=left ><h2 class="rh-band-header-subsection-headline" >Photography in use</h2> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-In_use-01-100.jpg" alt="Example of Red Hat photography on the web" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="x-large" > </div> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p>Photography is often featured in web headers and cards on redhat.com to add a human element to our products and offerings.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-6 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="https://www.redhat.com/cms/managed-files/Asset-Red_Hat-Level_Up_Hour-In_use-02-100.jpg" alt="Example of Red Hat photography in a presentation" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="x-large" > </div> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p>Photography works well in presentations when we’re highlighting the experience of a customer, partner, associate, or industry.</p> </div> </div> </div> </div> </div> </div> </section> <section class="dx-pt-8 dx-pb-12" section-properties-enabled> <div class="dx-container dx-relative"> <div class="dx-row dx-justify-between "> <div class="dx-col-12 md:dx-col-3 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Asset-Red_Hat-Level_Up_Hour-This-1-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p>Take and choose photos that are authentic and true to Red Hat’s personality.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-3 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Asset-Red_Hat-Level_Up_Hour-Not_this-1-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26 " width="108" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p>Do not take or choose photos that feel staged.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-3 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Asset-Red_Hat-Level_Up_Hour-This-2-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_This.svg" alt="Do this" height="26" width="76" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" data-rh-layout="min-stacked" > <!-- Component | Generic --> <div class="rh-generic--component" data-rh-align="left" > <p>Take and choose photos that are free of overlays or additional graphic elements.</p> </div> </div> </div> </div> <div class="dx-col-12 md:dx-col-3 rhpb-region dx-flex" style="flex-direction:column"> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Asset-Red_Hat-Level_Up_Hour-Not_this-2-100.jpg" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_media --> <!-- Group layout --> <div class="rh-group--layout" > <div class="rh-group-body" data-rh-layout="stacked" > <!-- Component | Image_embed --> <div class="rh-image-embed--component" data-rh-align="left left-mobile" > <div class="rh-image-embed-container"> <div class="rh-image-embed-span" > <img class="rh-image-embed-img" src="/rhdc/managed-files/Brand-Standards_Assets_NotThis_0.svg" alt="Red X saying do not do this" height="26 " width="108" loading="lazy" > </div> </div> </div> </div> </div> <!-- Component | spacer --> <div class="rh-spacer--component" data-rh-vheight="medium" > </div> <!-- Subpattern | simple_text --> <!-- Group layout --> <div class="rh-group--layout" data-rh-layout="stacked" > <div class="rh-group-body" 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