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type="table" tableValues="0.098039215686275 1" /><feFuncG type="table" tableValues="0 0.66274509803922" /><feFuncB type="table" tableValues="0.84705882352941 0.41960784313725" /><feFuncA type="table" tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="single-post" data-elementor-id="3435" class="elementor elementor-3435 elementor-location-single post-4362 post type-post status-publish format-standard has-post-thumbnail hentry category-gold-standard category-nyheter sg_kategori-gold-standard" data-elementor-post-type="elementor_library"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62f90f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62f90f8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf448d9" data-id="bf448d9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-86328a7 elementor-widget elementor-widget-shortcode" data-id="86328a7" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><nav aria-label="breadcrumbs" class="rank-math-breadcrumb"><p><a href="https://iabsverige.se">Hem</a><span class="separator"> / </span><a href="https://iabsverige.se/iab-sverige-nyheter/">IAB Sverige Nyheter</a><span class="separator"> / </span><a href="https://iabsverige.se/kategori/gold-standard/">Gold Standard</a><span class="separator"> / </span><span class="last">Schibsted certifierade enligt Gold Standard</span></p></nav></div> </div> </div> <div class="elementor-element elementor-element-547180b elementor-widget elementor-widget-heading" data-id="547180b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.19.0 - 26-02-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Schibsted certifierade enligt Gold Standard</h2> </div> </div> <div class="elementor-element elementor-element-7dcb934 elementor-widget elementor-widget-image" data-id="7dcb934" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.19.0 - 26-02-2024 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img width="800" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20600'%3E%3C/svg%3E" class="attachment-large size-large wp-image-4365" alt="" data-lazy-srcset="https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-1024x768.png 1024w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-300x225.png 300w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-768x576.png 768w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-1536x1152.png 1536w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY.png 1920w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-1024x768.png" /><noscript><img loading="lazy" width="800" height="600" src="https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-1024x768.png" class="attachment-large size-large wp-image-4365" alt="" srcset="https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-1024x768.png 1024w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-300x225.png 300w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-768x576.png 768w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY-1536x1152.png 1536w, https://iabsverige.se/wp-content/uploads/2022/09/Schibsted-Gold-Standard-Hemsida-NY.png 1920w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-38007ff elementor-widget__width-auto elementor-widget elementor-widget-shortcode" data-id="38007ff" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="kategori-box" style="border-left: 5px solid #eac635"> <a href="https://iabsverige.se/kategori/gold-standard/"> Gold Standard </a> </div> <div class="elementor-shortcode"></div> </div> </div> <div class="elementor-element elementor-element-d5f7765 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="d5f7765" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Publicerat: 3 år sedan</div> </div> </div> <div class="elementor-element elementor-element-6ecce7c elementor-widget elementor-widget-theme-post-content" data-id="6ecce7c" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p><strong>Schibsted uppfyller IAB Sveriges krav för Gold Standard. Det innebär att Schibsted proaktivt minskar annonsbedrägeri, förbättrar den digitala reklamupplevelsen och ökar varumärkessäkerheten. </strong></p> <p>– Vi på Schibsted är väldigt glada över att vi har genomfört Gold Standard 1.0-certifieringen från IAB Sverige. Vi jobbar kontinuerligt med dessa frågor genom hela organisationen i allt vi gör. Schibsted erbjuder en trygg och säker annonsmiljö och med denna certifiering bidrar vi tillsammans med att förbättra den digitala reklamupplevelsen samt öka varumärkessäkerheten/brand safety ” säger Fredrik Lehman, Director of Agencies & Partners, Schibsted.</p> <p><a href="https://iabsverige.se/wp-content/uploads/2022/06/FredrikLehman.jpg"><img fetchpriority="high" fetchpriority="high" decoding="async" class="alignnone wp-image-15362" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20382%20337'%3E%3C/svg%3E" alt="" width="382" height="337" data-lazy-src="https://iabsverige.se/wp-content/uploads/2022/09/FredrikLehman-300x265-1.jpg" /><noscript><img fetchpriority="high" fetchpriority="high" decoding="async" class="alignnone wp-image-15362" src="https://iabsverige.se/wp-content/uploads/2022/09/FredrikLehman-300x265-1.jpg" alt="" width="382" height="337" /></noscript></a></p> <p><strong>Gold Standard har tre grundläggande mål, att: </strong></p> <ul> <li>minska annonsbedrägeri</li> <li>förbättra den digitala reklamupplevelsen</li> <li>öka varumärkessäkerheten/brand safety</li> </ul> <p>Alla delar av det digitala eko-systemet kan bli certifierade enligt Gold Standard utifrån olika kriterier. För en publicist innebär detta att man genomgår en tredjepartsrevision som genomförs av Kantar där man bland annat säkrar att bolaget följer branschstandarder, ramverk och aktuella lagstiftningar kopplade till de tre målen.</p> <p>– Arbetet mot att göra den digitala annonseringen säkrare för annonsörer och användare fortsätter. Gold Standard är en viktig stämpel som visar att man som företag tar sitt ansvar kedjan, säger Kenneth Danielsson, vd, IAB Sverige.</p> <p>Certifieringen för publicister, sajtägare och adtechbolag kallas Gold Standard 1.0 och sedan tidigare är Adverty, Aller media, Bonnier News, Installatörsföretagen, Smartclip och TikTok certifierade.</p> <p>Läs mer om Gold standard <a href="https://iabsverige.se/goldstandard/">här</a></p> <p></p> </div> </div> <div class="elementor-element elementor-element-0dbb560 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="0dbb560" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Dela sida: </div> </div> </div> <div class="elementor-element elementor-element-fa63c3e elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-rounded elementor-share-buttons--align-left 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elementor-size-default">Relaterade nyheter</h2> </div> </div> <div class="elementor-element elementor-element-a2a9b84 elementor-widget__width-auto elementor-widget-tablet__width-auto elementor-widget elementor-widget-shortcode" data-id="a2a9b84" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="kategori-box" style="border-left: 5px solid #eac635"> <a href="https://iabsverige.se/kategori/gold-standard/"> Gold Standard </a> </div> <div class="elementor-shortcode"></div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-5a88a97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="5a88a97" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.19.0 - 26-02-2024 */ 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<div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/events/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Se alla events</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div> <div data-elementor-type="popup" data-elementor-id="2192" class="elementor elementor-2192 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0.4,"sizes":[]},"prevent_scroll":"yes","open_selector":".ansok-btn , .site-header__cta","a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-c130a8f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c130a8f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c95ba63" data-id="c95ba63" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-f4318fc elementor-widget elementor-widget-heading" data-id="f4318fc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Bli medlem</div> </div> </div> <div class="elementor-element elementor-element-16257a7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading" data-id="16257a7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ansök om medlemskap</h2> </div> </div> <div class="elementor-element elementor-element-159f4c2 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button" data-id="159f4c2" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabsverige.se/medlemskap/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <svg xmlns="http://www.w3.org/2000/svg" fill="#000000" viewBox="0 0 24 24" width="24px" height="24px"><path d="M 12.71875 1.28125 L 11.28125 2.71875 L 19.5625 11 L 0 11 L 0 13 L 19.5625 13 L 11.28125 21.28125 L 12.71875 22.71875 L 22.71875 12.71875 L 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</div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_8538029 elementor-col-50 elementor-field-required"> <label for="form-field-field_8538029" class="elementor-field-label"> Fullständig fakturaadress </label> <input size="1" type="text" name="form_fields[field_8538029]" id="form-field-field_8538029" class="elementor-field elementor-size-sm elementor-field-textual" required="required" aria-required="true"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_7623981 elementor-col-50 elementor-field-required"> <label for="form-field-field_7623981" class="elementor-field-label"> Eventuell mail för fakturering </label> <input size="1" type="email" name="form_fields[field_7623981]" id="form-field-field_7623981" class="elementor-field elementor-size-sm elementor-field-textual" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3810239 elementor-col-100 elementor-field-required"> <label for="form-field-field_3810239" class="elementor-field-label"> PO-nummer och/eller referensperson </label> <input size="1" type="text" name="form_fields[field_3810239]" id="form-field-field_3810239" class="elementor-field elementor-size-sm elementor-field-textual" required="required" aria-required="true"> </div> <div class="elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-field_18537ba elementor-col-100 elementor-field-required"> <label for="form-field-field_18537ba" class="elementor-field-label"> Val av medlemskap </label> <div class="elementor-field-subgroup "><span class="elementor-field-option"><input type="radio" value=" Affiliate" id="form-field-field_18537ba-0" name="form_fields[field_18537ba]" required="required" aria-required="true"> <label for="form-field-field_18537ba-0">Affiliate - Privatperson eller företag med 0-2 anställda (8 100 kr) </label></span><span class="elementor-field-option"><input type="radio" value=" Associate" id="form-field-field_18537ba-1" name="form_fields[field_18537ba]" required="required" aria-required="true"> <label for="form-field-field_18537ba-1">Associate - Företag med 3-24 anställda (17 900 kr) </label></span><span class="elementor-field-option"><input type="radio" value=" Corporate" id="form-field-field_18537ba-2" name="form_fields[field_18537ba]" required="required" aria-required="true"> <label for="form-field-field_18537ba-2">Corporate - Företag med 25+ anställda 32 100kr </label></span></div> </div> <div class="elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_979ae6a elementor-col-100"> <label for="form-field-field_979ae6a" class="elementor-field-label"> Meddelande </label> <textarea class="elementor-field-textual elementor-field elementor-size-sm" name="form_fields[field_979ae6a]" id="form-field-field_979ae6a" rows="4" placeholder="..."></textarea> </div> <div class="elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_064f199 elementor-col-100 elementor-sm-100 elementor-field-required"> <div class="elementor-field-subgroup"> <span class="elementor-field-option"> <input type="checkbox" name="form_fields[field_064f199]" id="form-field-field_064f199" class="elementor-field elementor-size-sm elementor-acceptance-field" required="required" aria-required="true"> <label for="form-field-field_064f199">Jag accepterar hantering av personuppgifter i enlighet med IAB Sveriges <a href="/integritetspolicy/">integritetspolicy</a>.</label> </span> </div> </div> <div class="elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_abfe3f2 elementor-col-100 recaptcha_v3-bottomright"> <div class="elementor-field" id="form-field-field_abfe3f2"><div class="elementor-g-recaptcha" 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