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in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="single-post" data-elementor-id="2595" class="elementor elementor-2595 elementor-location-single post-2658 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-affiliate-marketing sg_typ-standard typ_rapport-affiliate-marketing" data-elementor-post-type="elementor_library"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-b0054ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0054ef" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e4539be" data-id="e4539be" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-908e858 elementor-widget elementor-widget-shortcode" data-id="908e858" data-element_type="widget" data-settings="{"sticky":"top","sticky_on":["desktop"],"sticky_offset":125,"sticky_parent":"yes","sticky_effects_offset":0}" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="list-wrap"> <button class="mobile-list-nav">Innehållsförteckning</button> <ul class="nav-list"> <li class="current"> <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/"> Affiliate marketing </a> </li> <li class="taskforce"> <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/task-force/"> Task force </a> </li> <li > <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/affiliate-ordlista/"> Ordlista </a> </li> <li > <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/introduktion-till-affiliate/"> Introduktion till affiliate </a> </li> <li > <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/kickstarta-din-partnermarknadsforing/"> Kickstarta din partnermarknadsföring </a> </li> <li > <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/snabbstart-sa-kommer-du-igang/"> Snabbstart: Så kommer du igång </a> </li> <li > <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/fordjupning-sa-lyckas-du-som-annonsor/"> Fördjupning – Så lyckas du som annonsör </a> </li> <li class="relaterade"><a href="#relaterade">Relaterade nyheter</a></li> </ul> </div> <div class="elementor-shortcode"></div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08ba88f" data-id="08ba88f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a4f45c7 elementor-widget elementor-widget-shortcode" data-id="a4f45c7" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><nav aria-label="breadcrumbs" class="rank-math-breadcrumb"><p><a href="https://iabsverige.se">Hem</a><span class="separator"> / </span><a href="https://iabsverige.se/arbetsomraden/">Arbetsområden</a><span class="separator"> / </span><span class="last">Affiliate marketing</span></p></nav></div> </div> </div> <div class="elementor-element elementor-element-28dcdb0 elementor-widget elementor-widget-heading" data-id="28dcdb0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.19.0 - 26-02-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Affiliate marketing</h1> </div> </div> <div class="elementor-element elementor-element-1ed1052 elementor-widget elementor-widget-theme-post-content" data-id="1ed1052" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>Affiliatemarknadsföring innebär att affiliates, även kallade “publicister” eller “publishers”, förmedlar besökare till en annonsör digitalt och får betalt via provision när dessa utför en överenskommen åtgärd på annonsörens plattform, till exempel att generera ett köp. En affiliate kan vara allt ifrån en privatperson som äger eller driver en kanal till stora bolag och mediehus, och i affiliatesammanhang är annonsören ofta en e-handel. Sammanfattningsvis är affiliatemarknadsföring ett ekosystem som bygger en prestationsbaserad relation mellan publicister och annonsörer med provision som ersättning.</p> <p><strong>Exempel på affiliates är:</strong></p> <p>– Influencers<br /> – Shoppingsidor<br /> – Prisjämförelsesidor<br /> – Återbäringssidor<br /> – Contentsidor och plattformar<br /> – E-mail<br /> – Rabattsidor<br /> – Directory<br /> – SEM</p> <p>Här kan du se vårt senaste seminarium om affiliate marketing.</p> <p><div class="rll-youtube-player" data-src="https://www.youtube.com/embed/2Ye5Z5jki9U" data-id="2Ye5Z5jki9U" data-query="feature=oembed" data-alt="Webinar: Så maxar ni försäljningen med partnermarknadsföring - både inför Black Week & på lång sikt"></div><noscript><iframe title="Webinar: Så maxar ni försäljningen med partnermarknadsföring - både inför Black Week & på lång sikt" width="800" height="450" src="https://www.youtube.com/embed/2Ye5Z5jki9U?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript></p> </div> </div> <div class="elementor-element elementor-element-434f4bf elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="434f4bf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Dela sida: </div> </div> </div> <div class="elementor-element elementor-element-fb01283 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-rounded elementor-share-buttons--align-left elementor-share-buttons--color-custom elementor-widget__width-auto elementor-grid-0 elementor-widget elementor-widget-share-buttons" data-id="fb01283" data-element_type="widget" data-widget_type="share-buttons.default"> <div class="elementor-widget-container"> <link 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</section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6834ed6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6834ed6" data-element_type="section" id="relaterade" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b8a82d" data-id="0b8a82d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2cf6949 elementor-widget elementor-widget-heading" data-id="2cf6949" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Nyheter</div> </div> </div> <div class="elementor-element elementor-element-c09d57c elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="c09d57c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Relaterade nyheter</h2> </div> </div> <div class="elementor-element elementor-element-cfbfd24 elementor-align-right elementor-mobile-align-justify elementor-hidden-mobile elementor-widget__width-auto elementor-widget elementor-widget-button" data-id="cfbfd24" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabsverige.se/iab-sverige-nyheter/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Se alla nyheter</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-f61b07f elementor-grid-4 elementor-posts--thumbnail-top 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class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Webinar: Så maxar ni försäljningen med partnermarknadsföring – både inför Black Week och på lång sikt</h2> </div> </div> <div class="elementor-element elementor-element-25cf0ae elementor-widget elementor-widget-text-editor" data-id="25cf0ae" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.19.0 - 26-02-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor 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Missa inte… </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div> </article> <article id="post-4354" class="elementor-post elementor-grid-item ecs-post-loop post-4354 post type-post status-publish format-standard has-post-thumbnail hentry category-nyheter sg_kategori-audio-pod sg_kategori-affiliate-marketing sg_kategori-content-advertising sg_kategori-dooh sg_kategori-gaming sg_kategori-influencer-marketing sg_kategori-insikt-analys sg_kategori-online-video sg_kategori-programmatic sg_kategori-sok"> <div data-elementor-type="loop" data-elementor-id="3347" class="elementor elementor-3347 elementor-location-single post-4354 post type-post status-publish format-standard has-post-thumbnail hentry category-nyheter sg_kategori-audio-pod sg_kategori-affiliate-marketing sg_kategori-content-advertising sg_kategori-dooh sg_kategori-gaming sg_kategori-influencer-marketing sg_kategori-insikt-analys sg_kategori-online-video sg_kategori-programmatic sg_kategori-sok" data-elementor-post-type="elementor_library"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-0add8ae elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="0add8ae" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1810d4 box-nyheter" data-id="a1810d4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8df50a3 elementor-widget elementor-widget-image" data-id="8df50a3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="1278" height="717" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201278%20717'%3E%3C/svg%3E" class="attachment-full size-full wp-image-4355" alt="" data-lazy-srcset="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40.png 1278w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40-300x168.png 300w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40-1024x574.png 1024w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40-768x431.png 768w" data-lazy-sizes="(max-width: 1278px) 100vw, 1278px" data-lazy-src="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40.png" /><noscript><img loading="lazy" width="1278" height="717" src="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40.png" class="attachment-full size-full wp-image-4355" alt="" srcset="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40.png 1278w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40-300x168.png 300w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40-1024x574.png 1024w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2022-05-30-kl.-15.17.40-768x431.png 768w" sizes="(max-width: 1278px) 100vw, 1278px" /></noscript> </div> </div> <div class="elementor-element elementor-element-09b6f08 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-shortcode" data-id="09b6f08" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="kategori-box" style="border-left: 5px solid #e2e2e2"> <a href="https://iabsverige.se/kategori/nyheter/"> Nyheter </a> </div> <div class="elementor-shortcode"></div> </div> </div> <div class="elementor-element elementor-element-e170468 elementor-absolute overlay-link elementor-widget elementor-widget-button" data-id="e170468" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabsverige.se/iab-sverige-nyheter/explosionsartad-okning-for-digital-marknadsforing/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text"></span> </span> </a> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-78b80de elementor-section-full_width elementor-section-height-min-height elementor-section-height-default" data-id="78b80de" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2922cca" data-id="2922cca" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-99896f9 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="99896f9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Publicerat: 3 år sedan</div> </div> </div> <div class="elementor-element elementor-element-5eacc1d elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon" data-id="5eacc1d" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" id="a" viewBox="0 0 17.97 17.23"><path d="M2.76,2.03l11.7,.54L0,15.75l1.35,1.48L15.81,4.05l-.54,11.7,2.03,.09,.65-14.13,.02-.99-.99-.07L2.85,0l-.09,2.03Z"></path></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-7eac7f8 elementor-widget elementor-widget-heading" data-id="7eac7f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Explosionsartad ökning för digital marknadsföring</h2> </div> </div> <div class="elementor-element elementor-element-25cf0ae elementor-widget elementor-widget-text-editor" data-id="25cf0ae" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Den europeiska marknaden för digital reklam ökade med över 30 % under 2021 till… </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div> </article> <article id="post-4295" class="elementor-post elementor-grid-item ecs-post-loop post-4295 post type-post status-publish format-standard has-post-thumbnail hentry category-affiliate-marketing category-nyheter sg_kategori-affiliate-marketing"> <div data-elementor-type="loop" data-elementor-id="3347" class="elementor elementor-3347 elementor-location-single post-4295 post type-post status-publish format-standard has-post-thumbnail hentry category-affiliate-marketing category-nyheter sg_kategori-affiliate-marketing" data-elementor-post-type="elementor_library"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-0add8ae elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="0add8ae" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1810d4 box-nyheter" data-id="a1810d4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8df50a3 elementor-widget elementor-widget-image" data-id="8df50a3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="701" height="565" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20701%20565'%3E%3C/svg%3E" class="attachment-full size-full wp-image-4298" alt="" data-lazy-srcset="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2021-10-11-kl.-10.24.31-1.png 701w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2021-10-11-kl.-10.24.31-1-300x242.png 300w" data-lazy-sizes="(max-width: 701px) 100vw, 701px" data-lazy-src="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2021-10-11-kl.-10.24.31-1.png" /><noscript><img loading="lazy" width="701" height="565" src="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2021-10-11-kl.-10.24.31-1.png" class="attachment-full size-full wp-image-4298" alt="" srcset="https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2021-10-11-kl.-10.24.31-1.png 701w, https://iabsverige.se/wp-content/uploads/2022/09/Skärmavbild-2021-10-11-kl.-10.24.31-1-300x242.png 300w" sizes="(max-width: 701px) 100vw, 701px" /></noscript> </div> </div> <div class="elementor-element elementor-element-09b6f08 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-shortcode" data-id="09b6f08" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="kategori-box" style="border-left: 5px solid #ffd43a"> <a href="https://iabsverige.se/kategori/affiliate-marketing/"> Affiliate marketing </a> </div> <div class="elementor-shortcode"></div> </div> </div> <div class="elementor-element elementor-element-e170468 elementor-absolute overlay-link elementor-widget elementor-widget-button" data-id="e170468" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabsverige.se/iab-sverige-nyheter/sa-kommer-du-igang-med-affiliatemarknadsforing/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text"></span> </span> </a> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-78b80de elementor-section-full_width elementor-section-height-min-height elementor-section-height-default" data-id="78b80de" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2922cca" data-id="2922cca" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-99896f9 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="99896f9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Publicerat: 3 år sedan</div> </div> </div> <div class="elementor-element elementor-element-5eacc1d elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon" data-id="5eacc1d" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" id="a" viewBox="0 0 17.97 17.23"><path d="M2.76,2.03l11.7,.54L0,15.75l1.35,1.48L15.81,4.05l-.54,11.7,2.03,.09,.65-14.13,.02-.99-.99-.07L2.85,0l-.09,2.03Z"></path></svg> </div> </div> </div> </div> <div class="elementor-element elementor-element-7eac7f8 elementor-widget elementor-widget-heading" data-id="7eac7f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Så kommer du igång med affiliatemarknadsföring</h2> </div> </div> <div class="elementor-element elementor-element-25cf0ae elementor-widget elementor-widget-text-editor" data-id="25cf0ae" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Cassandra Lindblom, ordförande för IAB Sveriges Task Force Affiliate har tillsammans med specialistgruppen tagit… </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-c972dde elementor-align-center elementor-mobile-align-justify elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button" data-id="c972dde" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabsverige.se/iab-sverige-nyheter/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Se alla nyheter</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </main> <div data-elementor-type="footer" data-elementor-id="906" class="elementor elementor-906 elementor-location-footer" data-elementor-post-type="elementor_library"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-8de3503 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8de3503" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bb85b5" data-id="5bb85b5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-414c8f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="414c8f2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f0c62dd" data-id="f0c62dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d6c6a4c elementor-widget-mobile__width-initial elementor-widget elementor-widget-image" data-id="d6c6a4c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="800" height="763" src="https://iabsverige.se/wp-content/uploads/2022/05/IAB-sweden-white-1024x977.png" class="attachment-large size-large wp-image-1237" alt="" srcset="https://iabsverige.se/wp-content/uploads/2022/05/IAB-sweden-white-1024x977.png 1024w, https://iabsverige.se/wp-content/uploads/2022/05/IAB-sweden-white-300x286.png 300w, https://iabsverige.se/wp-content/uploads/2022/05/IAB-sweden-white-768x732.png 768w, https://iabsverige.se/wp-content/uploads/2022/05/IAB-sweden-white-1536x1465.png 1536w, https://iabsverige.se/wp-content/uploads/2022/05/IAB-sweden-white-2048x1953.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-54ab0ae elementor-widget-mobile__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor" data-id="54ab0ae" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> IAB, Interactive Advertising Bureau, är, den ledande världsorganisationen för onlinemarknadsföring. </div> </div> <div class="elementor-element elementor-element-78a2766 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="78a2766" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://iabsverige.se/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://iabtechlab.com/" target="_blank"> <span class="elementor-icon-list-text">IAB Tech Lab</span> </a> </li> <li 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href="https://www.instagram.com/iabsweden/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-6b5bd71" href="https://www.youtube.com/user/IAB121206" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> <div class="elementor-element elementor-element-6e4a06b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading" data-id="6e4a06b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">© IAB Sverige AB - All rights reserved</div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fecf5a0" data-id="fecf5a0" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bf9ec64 elementor-widget elementor-widget-heading" data-id="bf9ec64" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Om IAB Sverige</h4> </div> </div> <div class="elementor-element elementor-element-bb772df elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="bb772df" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://iabsverige.se/allt-om-iab-sverige/om-oss/"> <span class="elementor-icon-list-text">Om oss</span> </a> </li> <li 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elementor-widget-posts" data-id="8e537a0" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":11,"sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-2658 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-affiliate-marketing sg_typ-standard typ_rapport-affiliate-marketing"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/affiliate-marketing/" > Affiliate marketing </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2669 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-audio-pod sg_typ-standard-pdf typ_rapport-audio-pod"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/audio-pod/" > Audio & Pod </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2880 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-content-advertising sg_typ-standard sg_typ-standard-pdf typ_rapport-native-advertising"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/content-advertising/" > Content Advertising </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2739 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-dooh sg_typ-standard"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/digital-out-of-home-dooh/" > DOOH </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2832 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-gaming sg_typ-standard-pdf typ_rapport-gaming"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/gaming-gamers-esport/" > Gaming </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2511 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-influencer-marketing sg_typ-standard-pdf typ_rapport-influencer-marketing"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/influencer-marketing/" > Influencer marketing </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2842 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-insikt-analys sg_typ-standard"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/insikt-analys/" > Insikt & Analys </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2878 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-legal-och-policy sg_typ-standard"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/legal-och-policy/" > Legal och Policy </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2893 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-online-video sg_typ-standard-pdf typ_rapport-online-video"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/online-video/" > Online Video </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2937 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-post-3rd-party-cookie sg_typ-elementor typ_rapport-ingen"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/post-3rd-party-cookie/" > Post 3rd party cookie </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-11530 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-programmatic sg_typ-standard-pdf typ_rapport-programmatic"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/programmatic/" > Programmatic </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-10860 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-retail-media sg_typ-standard-pdf typ_rapport-retail-media"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/retail-media/" > Retail Media </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-2965 standards-guidelines type-standards-guidelines status-publish hentry sg_kategori-sok sg_typ-standard typ_rapport-sok"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/arbetsomraden/sok/" > Sök </a> </h3> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2bee96e" data-id="2bee96e" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a88b89f elementor-widget elementor-widget-heading" data-id="a88b89f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Nyheter</h4> </div> </div> <div class="elementor-element elementor-element-a484d10 elementor-grid-1 elementor-grid-tablet-1 elementor-posts--thumbnail-none elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="a484d10" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":11,"sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-16234 post type-post status-publish format-standard has-post-thumbnail hentry category-legal-policy category-nyheter"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/iab-sverige-nyheter/hur-sakerstaller-vi-att-personaliserad-reklam-gynnar-bade-konsumenter-och-foretag/" > Hur säkerställer vi att personaliserad reklam gynnar både konsumenter och företag? </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-16228 post type-post status-publish format-standard has-post-thumbnail hentry category-legal-policy"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/iab-sverige-nyheter/ai-transparens-och-reklam-nya-regler-staller-krav-pa-tydlighet/" > AI, transparens och reklam: Nya regler ställer krav på tydlighet </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-16197 post type-post status-publish format-standard has-post-thumbnail hentry category-nyheter"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/iab-sverige-nyheter/vi-kan-val-prata-om-vikten-av-marknadsforing-och-reklam/" > Vi kan väl prata om vikten av marknadsföring och reklam </a> </h3> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-7a8bbb8 elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button" data-id="7a8bbb8" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabsverige.se/iab-sverige-nyheter/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Se alla nyheter</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-c1be2e5 elementor-align-left elementor-widget elementor-widget-button" data-id="c1be2e5" data-element_type="widget" data-widget_type="button.default"> <div 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.elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-6540451 elementor-widget elementor-widget-heading" data-id="6540451" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Events</h4> </div> </div> <div class="elementor-element elementor-element-8be7da5 elementor-grid-1 elementor-grid-tablet-1 elementor-posts--thumbnail-none elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="8be7da5" data-element_type="widget" data-settings="{"classic_columns":"1","classic_columns_tablet":"1","classic_row_gap":{"unit":"px","size":11,"sizes":[]},"classic_columns_mobile":"1","classic_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"classic_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.classic"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid"> <article class="elementor-post elementor-grid-item post-15968 events type-events status-publish has-post-thumbnail hentry category-event"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/events/mixx-awards-2025/" > Mixx Awards 2025 </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-15967 events type-events status-publish has-post-thumbnail hentry category-event"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/events/seminairum-genomlysning-av-reklammarknaden-i-europa-adex-benchmark/" > Seminarium: Genomlysning av reklammarknaden i Europa – AdEx Benchmark </a> </h3> </div> </article> <article class="elementor-post elementor-grid-item post-15964 events type-events status-publish has-post-thumbnail hentry sg_kategori-audio-pod"> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://iabsverige.se/events/seminarium-podd/" > Seminarium: Podd </a> </h3> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-43754fd elementor-widget__width-auto elementor-align-left elementor-widget elementor-widget-button" data-id="43754fd" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/events/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Se alla events</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div> <div data-elementor-type="popup" data-elementor-id="2192" class="elementor elementor-2192 elementor-location-popup" data-elementor-settings="{"entrance_animation":"fadeIn","exit_animation":"fadeIn","entrance_animation_duration":{"unit":"px","size":0.4,"sizes":[]},"prevent_scroll":"yes","open_selector":".ansok-btn , .site-header__cta","a11y_navigation":"yes","triggers":[],"timing":[]}" data-elementor-post-type="elementor_library"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-c130a8f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c130a8f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c95ba63" data-id="c95ba63" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-background-overlay"></div> <div class="elementor-element elementor-element-f4318fc elementor-widget elementor-widget-heading" data-id="f4318fc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <div class="elementor-heading-title elementor-size-default">Bli medlem</div> </div> </div> <div class="elementor-element elementor-element-16257a7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading" data-id="16257a7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ansök om medlemskap</h2> </div> </div> <div class="elementor-element elementor-element-159f4c2 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button" data-id="159f4c2" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://iabsverige.se/medlemskap/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-left"> <svg xmlns="http://www.w3.org/2000/svg" fill="#000000" viewBox="0 0 24 24" width="24px" height="24px"><path d="M 12.71875 1.28125 L 11.28125 2.71875 L 19.5625 11 L 0 11 L 0 13 L 19.5625 13 L 11.28125 21.28125 L 12.71875 22.71875 L 22.71875 12.71875 L 23.40625 12 L 22.71875 11.28125 Z"></path></svg> </span> <span class="elementor-button-text">Läs mer om medlemskap</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-59c113e elementor-mobile-button-align-start elementor-button-align-center elementor-widget elementor-widget-form" data-id="59c113e" data-element_type="widget" data-settings="{"step_next_label":"N\u00e4sta","step_previous_label":"F\u00f6reg\u00e5ende","button_width_mobile":"100","button_width":"100","step_type":"number_text","step_icon_shape":"circle"}" data-widget_type="form.default"> <div class="elementor-widget-container"> <style>/*! elementor-pro - v3.16.0 - 20-09-2023 */ 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data-previousButton="" data-nextButton="" data-iconUrl="" data-iconLibrary="fas fa-star" data-icon="" ></div> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_d57e93f elementor-col-100 elementor-field-required"> <label for="form-field-field_d57e93f" class="elementor-field-label"> Företag </label> <input size="1" type="text" name="form_fields[field_d57e93f]" id="form-field-field_d57e93f" class="elementor-field elementor-size-sm elementor-field-textual" placeholder="Skriv in ditt företagsnamn..." required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_f98a541 elementor-col-100 elementor-field-required"> <label for="form-field-field_f98a541" class="elementor-field-label"> Kontaktperson </label> <input size="1" type="text" name="form_fields[field_f98a541]" id="form-field-field_f98a541" class="elementor-field elementor-size-sm 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class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_8538029 elementor-col-50 elementor-field-required"> <label for="form-field-field_8538029" class="elementor-field-label"> Fullständig fakturaadress </label> <input size="1" type="text" name="form_fields[field_8538029]" id="form-field-field_8538029" class="elementor-field elementor-size-sm elementor-field-textual" required="required" aria-required="true"> </div> <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_7623981 elementor-col-50 elementor-field-required"> <label for="form-field-field_7623981" class="elementor-field-label"> Eventuell mail för fakturering </label> <input size="1" type="email" name="form_fields[field_7623981]" id="form-field-field_7623981" class="elementor-field elementor-size-sm elementor-field-textual" required="required" aria-required="true"> </div> <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3810239 elementor-col-100 elementor-field-required"> <label for="form-field-field_3810239" class="elementor-field-label"> PO-nummer och/eller referensperson </label> <input size="1" type="text" name="form_fields[field_3810239]" id="form-field-field_3810239" class="elementor-field elementor-size-sm elementor-field-textual" required="required" aria-required="true"> </div> <div class="elementor-field-type-radio elementor-field-group elementor-column elementor-field-group-field_18537ba elementor-col-100 elementor-field-required"> <label for="form-field-field_18537ba" class="elementor-field-label"> Val av medlemskap </label> <div class="elementor-field-subgroup "><span class="elementor-field-option"><input type="radio" value=" Affiliate" id="form-field-field_18537ba-0" name="form_fields[field_18537ba]" required="required" aria-required="true"> <label for="form-field-field_18537ba-0">Affiliate - Privatperson eller företag med 0-2 anställda (8 100 kr) </label></span><span class="elementor-field-option"><input type="radio" value=" Associate" id="form-field-field_18537ba-1" name="form_fields[field_18537ba]" required="required" aria-required="true"> <label for="form-field-field_18537ba-1">Associate - Företag med 3-24 anställda (17 900 kr) </label></span><span class="elementor-field-option"><input type="radio" value=" Corporate" id="form-field-field_18537ba-2" name="form_fields[field_18537ba]" required="required" aria-required="true"> <label for="form-field-field_18537ba-2">Corporate - Företag med 25+ anställda 32 100kr </label></span></div> </div> <div class="elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_979ae6a elementor-col-100"> <label for="form-field-field_979ae6a" class="elementor-field-label"> Meddelande </label> <textarea class="elementor-field-textual elementor-field elementor-size-sm" name="form_fields[field_979ae6a]" id="form-field-field_979ae6a" rows="4" placeholder="..."></textarea> </div> <div class="elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_064f199 elementor-col-100 elementor-sm-100 elementor-field-required"> <div class="elementor-field-subgroup"> <span class="elementor-field-option"> <input type="checkbox" name="form_fields[field_064f199]" id="form-field-field_064f199" class="elementor-field elementor-size-sm elementor-acceptance-field" required="required" aria-required="true"> <label for="form-field-field_064f199">Jag accepterar hantering av personuppgifter i enlighet med IAB Sveriges <a href="/integritetspolicy/">integritetspolicy</a>.</label> </span> </div> </div> <div class="elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_abfe3f2 elementor-col-100 recaptcha_v3-bottomright"> <div class="elementor-field" id="form-field-field_abfe3f2"><div class="elementor-g-recaptcha" 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