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class="post-listing post-1110873 post type-post status-publish format-standard has-post-thumbnail category-startup-advice"><div class=post-inner><h1 class="post-title entry-title">10 Insider Secrets for Building a Top Ecommerce Business</h1><meta content="10 Insider Secrets for Building a Top Ecommerce Business"><span class=byline><span class=article-date>Published: <span datetime=2023-03-18T09:00:59-04:00>Mar 18, 2023</span></span> <span class=article-author>by <span class=nickname><a href=https://smallbiztrends.com/author/annie-pilon/ title="Posts by Annie Pilon">Annie Pilon</a></span></span> <span class=article-author>In <a href=https://smallbiztrends.com/category/startup-advice/ title="View all articles in Startup Advice">Startup Advice</a></span></span><hr class=clear><div class=entry><div class=entry-wrap><p>There are several factors that impact the potential success of an <a href=https://smallbiztrends.com/ecommerce-business-insurance/>e-commerce</a> business, from selecting the right platform to marketing your products. Many members of the online small business community have experience with this type of business. Check out their top tips below to kickstart your online shop.<h3>Find the Top E-commerce Platforms for CPGs</h3><p>Choosing the right e-commerce tools can make a huge impact on a business that sells consumer packaged goods. There are tons of options to choose from. So <a href=https://noogata.com/blog/ecommerce-platforms-for-cpgs/ target=_blank rel=noopener>check out</a> this Noogata post by Eyal Katz for a guide to the best ones.<p><img data-ezsrcset="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business-150x84.png 150w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business-300x168.png 300w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business-620x347.png 620w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business-660x370.png 660w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business-768x430.png 768w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business-850x476.png 850w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business.png 1000w" sizes="(max-width: 1000px) 100vw, 1000px" fetchpriority=high decoding=async width=1000 height=560 class="ezlazyload size-full wp-image-1110957 aligncenter" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%221000%22%20height=%22560%22%3E%3C/svg%3E" alt="secrets for building a top ecommerce business" ezimgfmt="rs rscb1 src ng ngcb1 srcset" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/02/secrets-for-building-a-top-ecommerce-business.png><h3>Increase E-commerce Sales with Live Shopping Videos</h3><p>One of the major barriers for e-commerce shoppers is the inability to see products up close and in a realistic setting. But video can help alleviate some concerns. In this Inspire to Thrive post, Gaurav Sharma <a href=https://inspiretothrive.com/live-shopping-videos/ target=_blank rel=noopener>explores</a> how to use live video for e-commerce. And BizSugar members <a href=https://share.bizsugar.com/OnlineMarketing/how-to-increase-sales-with-live-shopping-videos-for-ecommerce/#comments target=_blank rel=noopener>shared</a> their thoughts here.<h3>Avoid These Mistakes with Your E-commerce Business</h3><p>All business owners make mistakes at some point. But some can be especially detrimental. So it’s best to avoid these whenever possible. Ivan Widjaya <a href=https://www.noobpreneur.com/2023/01/26/all-the-mistakes-that-an-ecommerce-business-needs-to-steer-clear-of/ target=_blank rel=noopener>dives into</a> some preventable e-commerce mistakes in this Noobpreneur post.<h3>Gain a Competitive Edge with Bespoke Web Design</h3><p>The right website design can give a competitive edge to any business. But it’s especially important when running an e-commerce site. <a href=https://www.pixelproductionsinc.com/bespoke-web-design/ target=_blank rel=noopener>Learn</a> about the benefits of bespoke web design in this Pixel Productions post by James Daniels.<h3>Design Emails That Convert</h3><p>Email marketing is another online tool that can apply to nearly any industry. And it’s one of the most impactful strategies for converting e-commerce sales. So how can you make each email more impactful? <a href=https://bloggingwizard.com/design-emails-convert/ target=_blank rel=noopener>Get tips</a> in this Blogging Wizard post by Nick Stephens. Then <a href=https://share.bizsugar.com/Marketing/how-to-design-emails-that-convert-13-tips-examples/#comments target=_blank rel=noopener>head over</a> to BizSugar to see what members are saying.<h3>Align Your Email Series for the Buyer’s Journey</h3><p>In many cases, email marketing includes a series of messages tailored to the experience of potential buyers. This can look different for e-commerce businesses than it might for other industries. Read helpful tips <a href=https://www.kyleads.com/blog/buyers-journey-emails/ target=_blank rel=noopener>in this</a> KyLeads post by Kristina Shkriabina.<h3>Use SMS in Your Business and Marketing Tactics</h3><p>SMS text messaging is another communication tactic that many consumers use daily. So it can be part of an impactful marketing strategy. In this Inspired Marketing Tactics post, Sean Supplee <a href=https://seansupplee.com/marketing/using-sms-in-your-business-and-marketing-funnels/ target=_blank rel=noopener>goes over</a> how to use this type of messaging to reach potential customers.<h3>Enhance User Data Security</h3><p>E-commerce sites collect lots of data from customers, including contact and payment information. So keeping this information secure is essential. Asha Rajput offers tips for enhancing UX security in this 300Mind Studio post.<h3>Boost Your Website Ranking with On-Page SEO</h3><p>SEO can make your e-commerce site more visible to potential customers. There are several changes you can make on each page to increase traffic. <a href=https://www.onaplatterofgold.com/how-to-boost-your-on-page-seo-and-ranking/ target=_blank rel=noopener>Read this</a> Platter of Gold post by Anthony Williams for tips. Then <a href=https://share.bizsugar.com/Marketing/how-to-boost-your-website-ranking-with-on-page-seo/#comments target=_blank rel=noopener>visit</a> the BizSugar community to see comments from members.<h3>Start an Etsy Shop and Make Money from Home</h3><p>You don’t necessarily need to build a site from scratch to create a successful <a href=https://smallbiztrends.com/how-to-start-an-ecommerce-business/>e-commerce business.</a> Marketplaces like Etsy allow you to list and sell products so you can earn money from home. Check out <a href=https://www.theworkathomewoman.com/how-to-start-an-etsy-shop/ target=_blank rel=noopener>this post</a> on The Work at Home Woman blog by Nell Taliercio for a full guide.<p>If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.<p><em><small>Image: Envato Elements</small></em><hr class=clear></div></div></div></article><div id=ezoic-pub-ad-placeholder-105></div><section id=related-articles><div class=single_section_title>Editor's Picks</div><ul class=single-related-articles><li class=related-article-0><a href=https://smallbiztrends.com/checklist-starting-an-ecommerce-business/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt="Starting an Ecommerce Business" 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